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Instapage Reviews & Product Details
Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Instapage Pros and Cons
- You get a ton of customizable templates
- You get to use a drag-and-drop builder
- You can set up an account very quickly
- Instapage pricing gets expensive quick
- It’s hard to do custom code
- The mobile responsiveness of landing pages is hit-or-miss
Compare Instapage with other popular tools in the same category.
Functionallity and ease of how it is used, it is a fantastic platform with limitless capabilities for quick and easy landing pages.
Pricing could be a bit cheaper for the lower end packages.
Quick and easy landing pages that convert. I can put together a landing page in an hour that converts.
Site it's self is user friendly, lots of templates to choose from and very easy to build your own.
As of now I don't have any dislikes. Users can make the pages as easy or as complicated as they like.
The problem I was having was people hate going through multiple real estate websites trying to find what they need without being bombarded with irrelevant information. The landing pages allows me to cater to their specific needs without having to search and avoiding random pop-ups.
Great combination of advanced features with ease of use
Very little; any issues are dealt with promptly.
Let's us implement landing pages quickly & effectively, then test and tweak easily.
Instapage is exceptionally easy to use and integrate. Simple drag and drop on a WYSIWYG page makes building pages super quick and intuitive, even for non-coders like me. I am delighted with the easy user interface.
Some integration issues but Instapage working hard to help me overcome them.
Instapage is at the core of our prospect engagement mechanism. Coupled with Autopilot, Typeform, Stripe, Quaderno - all super easy to integrate - we have built a complete landing page solution that is engaging very strongly with our target audience.
Just login, pick a template and start designing. You can personalize the template completely, add your company logo and color palette and create a beautiful landing page in seconds. No design or programming skills needed!
Monthly rates are definitely cheaper than hiring a programming studio, but you'll be paying a considerable amount if you are not consistently using the tool, since you pay a monthly subscription. I'm an international user and i am subject to USD rates.
I have been able to target my campaigns and track wich ones are doing better thanks to A/B testing and the contact forms through the submissions.
Easy to use! Set up a landing page within 5 minutes. You can also create a mobile version. A/B testing is available. Support is excellent. When a user fills out your landing page, you get the information emailed to you. Duplicate an existing landing page (or an existing website with the Premium version). Love that Instapage does not brand our landing pages -- looks like an original website. Also, Instapage can now integrate with Marketo. Definitely headed in the right direction.
Tracking conversions with Google Adwords will not be accurate without the premium version (most expensive). However, Instapage tracks conversions itself (and it is accurate). Based on how many users you purchase, simultaneous logins are tracked (and logs off the other user). Expensive.
Creating landing pages and websites in-house; no need to hire a designer. The user will not need coding knowledge to use Instapage effectively. Changes, testing and optimizing can be done quickly. Websites are published quickly. We're seeing conversions on our landing pages (and know which ones perform better than others).
Quick to get up and running. Interface is very simple.
The design interface could be better. Guides and rulers need to be added. Upload could be simpler.
Greatest lead-gen tool ever! Very flexible and can change up in a minute to maximize offers.
Ease of creating web pages, opt-ins and funnels.
Some issues with Wordpress Plugins (I hit a few bugs).. but support is great and all was resolved.
Growing my online business..
A great tool for quickly develope high converting, mobile ready landing pages for any type of service or product. Very easy to manage A/B testing feature and a very fast and helpfull support team! Overall, I totally recommend it.
They can work more at the conversion of the desktop version to the mobile version.
You can easily use it without any programming skills and it’s nice integrated with all major CRM, tracking or emailing solution. Using Instapage we managed to increase our conversion rates with more than 250%.
It's dead simple not just to create great LPs, but to integrate (for us with Mailchimp n' SFDC) and to analyze results as well. Plus the knowledge base and chat help is off the charts great.
Not a dislike, more just making suggestions to their team around more robust analytics and reporting ability. It's good and simple already, so excited to see how they expand the analytics abilities of the platform.
Great ROI. Lead Gen and awareness campaigns have seen huge boosts in conversions - it has been a big asset.