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Instapage
Instapage is where conversions happen
4.3
(478)
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Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Instapage Categories on Findstack
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Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
Instapage video thumbnail
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Instapage Screenshots
Instapage screenshot 1
Instapage screenshot 2
Instapage screenshot 3
Instapage screenshot 4
Instapage screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 15, 2025
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Apr 19, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage - Quick and Easy"
What do you like best about Instapage?

I can throw a page together in a matter of seconds. drag and drop interface. can go from simple to more complex just have to be careful when you are making a design that's not straightforward.

What do you dislike about Instapage?

glitchy aligners occasionally can cause a headache especially trying to get that pixel perfect design. this might not be the intention of the app but I feel like that should be possible without too much sweating.

What problems is Instapage solving and how is that benefiting you?

Creating landing pages for a business in need of landing pages especially for their products or when they have a promotion on another site. overall very happy with the product

Small Business (50 or fewer emp.)
Feb 23, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent tool for Digital Marketers"
What do you like best about Instapage?

Just login, pick a template and start designing. You can personalize the template completely, add your company logo and color palette and create a beautiful landing page in seconds. No design or programming skills needed!

What do you dislike about Instapage?

Monthly rates are definitely cheaper than hiring a programming studio, but you'll be paying a considerable amount if you are not consistently using the tool, since you pay a monthly subscription. I'm an international user and i am subject to USD rates.

What problems is Instapage solving and how is that benefiting you?

I have been able to target my campaigns and track wich ones are doing better thanks to A/B testing and the contact forms through the submissions.

Small Business (50 or fewer emp.)
Nov 18, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great landing page creator with great UX and excellent customer support"
What do you like best about Instapage?

This is absolutely the best landing page creating solution I've ever used. I have no problem to create 10 landing pages in one day with great design and easily fine tune any objects as I want. And the updates is amazing, it keep releasing new feature almost every couple weeks. Most important is that the custom service is excellent, I get response in 3 seconds everytime I use live chat, I mean every single time.

What do you dislike about Instapage?

I can't find any serious bug so far. But right now it's not support Chinese URL. Therefore, they told me they are working on it after I told them this issue. I trust their processing speed as they almost release new feature every couple weeks.

What problems is Instapage solving and how is that benefiting you?

We are a local repair company that is keep extending more categories and covering more brands. So we need a solution which can create new content especially landing page for easiest way with whole easy SEO and custom domain solution. I can say that Instapage saved me lot of time. And those pages are working so great so far.

Enterprise (> 1000 emp.)
Nov 04, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"New user"
What do you like best about Instapage?

The Instapage tool is easy to use and allows me to implement quality landing pages quickly measurement and A/B testing built in. Their support team was very responsive in helping me implement some custom code snippets fr added measurement.

What do you dislike about Instapage?

There is currently nothing I feel this solution is lacking.

What problems is Instapage solving and how is that benefiting you?

I recently had a client requirement to track multiple click options on a series of landing pages. the Instapage team helped me implement this very quickly and easily.

Enterprise (> 1000 emp.)
Oct 07, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use!"
What do you like best about Instapage?

After much looking around, I settled on Instapage because I wanted to create a quick landing page for my proof of concept, although I have zero coding background. If I wasn't a bit of a perfectionist, I'd be done in a couple of hours. It was impressed with the ease of use.

What do you dislike about Instapage?

Some of the templates are a bit tricky to maneuver.

What problems is Instapage solving and how is that benefiting you?

Getting a landing page that doesn't cost me thousands.

Small Business (50 or fewer emp.)
Sep 21, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage is an easy and quick marketing tool for lead conversions "
What do you like best about Instapage?

The integration with wordpress capability, as well as template selection.

What do you dislike about Instapage?

I would like to customize the landing page outside the square given.

What problems is Instapage solving and how is that benefiting you?

Lead conversion from the driven traffic.

Enterprise (> 1000 emp.)
Sep 02, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage review"
What do you like best about Instapage?

Instapage is very intuitive. You don't need any programming skills or even tutorials. Straight away you know how it works.

What do you dislike about Instapage?

I would prefer the licences were cheaper, or there was a basic account for free.

What problems is Instapage solving and how is that benefiting you?

I am able to build mini sites quickly and without a developer support.

Small Business (50 or fewer emp.)
May 19, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Brilliant product for quickly creating beautiful landing pages."
What do you like best about Instapage?

The simplicity. It takes very little effort to get a beautiful page up and integrate it with a bunch of services that will bring your page to life.

What do you dislike about Instapage?

I wish the forms had multiple different ways of laying out. More options around layout in general is something I miss.

What problems is Instapage solving and how is that benefiting you?

Quite possibly the fastest way to put up a landing page and connect it with a domain. Allows for blistering MVP creation to test the market and generate leads.

Small Business (50 or fewer emp.)
Apr 20, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage review"
What do you like best about Instapage?

1. Ease of Use 2. Ready for use beautiful and professional templates 3. Includes hosting of landing pages 4. Integrations with popular tools 5. Affordable pricing

What do you dislike about Instapage?

If the monthly pricing can be cheaper, it will be great.

What problems is Instapage solving and how is that benefiting you?

My business needs to have good looking and professional landing pages that can convert for me (to generate leads to my business) and I need to do it quickly without having to know how to design or code a landing page. Instapage achieves all that for me at a good price and gives me much more control over my landing pages.

Small Business (50 or fewer emp.)
Apr 19, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage changes the way you design and work"
What do you like best about Instapage?

The main benefit to Instapage is the ease of use for any level of expertise. With very little coding knowledge, I am able to design and update website pages that are functional, practical, and visually catching.

What do you dislike about Instapage?

On an overall review, there is nothing that I majorly dislike about using Instapage.

What problems is Instapage solving and how is that benefiting you?

The main business problem I am trying to solve is designing websites that are functional with little to no coding experience. Currently designing a page in Wordpress alone takes several hours; however, using Instapage only takes minutes. The second business problem is brand consistency. As it stands, Wordpress requires a great deal of coding changes to keep formatting consistent between pages. Instapage allows me to quickly create a page that keeps the brand consistent.

Small Business (50 or fewer emp.)
Apr 19, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"the best in the market-customer support experience was second to none."
What do you like best about Instapage?

Easy to create landing pages-for those that don't use code. Good integration options. The wow moment for me was when I started up, I was trying to recreate old landing pages i previously built in unbounce and the customer support rep on livechat went above and beyond for me-asking a developer to build one for me as I was struggling.

What do you dislike about Instapage?

being able to access other peoples projects in my team tricky-think i needed an upgrade?

What problems is Instapage solving and how is that benefiting you?

quick easy landing pages for competitions-even though they are very easy and quick to design, they look very professional. Great mobile view as well which is difficult to find. All members of my team can use (not just the designers) so i can have multiple team members working on one landing page (ie-design then goes to marketing-then to email marketing to integrate)

Small Business (50 or fewer emp.)
Apr 19, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Doubled Our Efficiency"
What do you like best about Instapage?

Instapage allows us to quickly create and post beautiful and effective PPC landing pages for our clients.

What do you dislike about Instapage?

We like pretty much everything about Instapage, I don't know that we have any complaints at this time.

What problems is Instapage solving and how is that benefiting you?

We work with a lot of Franchise's so being able to easily duplicate the look and feel of an approved landing page makes our job so much easier. This tool has saved us so much time!

Small Business (50 or fewer emp.)
Apr 19, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best solution if you want to create great landing pages in no time!"
What do you like best about Instapage?

The best thing is that they offer you complete control over the landing, and you don't need to know how to code. They have different add-ons, that makes your life easier; and even its integration with Google analytics.

What do you dislike about Instapage?

There are some thing that are still missing, such as the possibility of selecting a custom font for the texts without having to code.

What problems is Instapage solving and how is that benefiting you?

Most of our customers don't have their own mobile websites (some of them don't even have a website, to start with!) Instapage lets us give those customers a solution for this problem, allowing us to perform digital ad campaigns that use Instapage as their landing.

Mid Market (51-1000 emp.)
Apr 19, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"10/10 but In reality I wouldn't recommend instapage to anybody because it is my secret weapon!!!!!!"
What do you like best about Instapage?

Ease of use, functionality. Integrations and great support.

What do you dislike about Instapage?

Im waiting for cross tab copy and paste functions between 2 different landing pages. It would be a time saver.

What problems is Instapage solving and how is that benefiting you?

I've eliminated the entry costs for effective lead generation by bypassing web design costs or time taken to learn advanced HTML.

Small Business (50 or fewer emp.)
Apr 19, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to Use, great product"
What do you like best about Instapage?

It is easy to use and the cost is reasonable.

What do you dislike about Instapage?

Nothing I dislike about the product, it has so many features that are easy to use. I am completely satisfied with it.

What problems is Instapage solving and how is that benefiting you?

Increasing my marketing presence online.

Small Business (50 or fewer emp.)
Nov 24, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Creating sales pages has never been more FUN!"
What do you like best about Instapage?

I love the intuitive interface. When I create sales pages I add videos, images, headlines, texts with one click and drag them around the page to put them where I want it. EASY! This was exactly what I was looking for, and it paid itself off in all the extra sales pages I felt inspired to create!

What do you dislike about Instapage?

When i share it on Facebook the preview & thumbnail looks like it's spam. Not so bueno.

What problems is Instapage solving and how is that benefiting you?

Creating sales pages

Mid Market (51-1000 emp.)
Nov 23, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Love Instapage! "
What do you like best about Instapage?

I love the simplicity of it. I'm not a designer and I have very little time to focus on the design of the page so the simplicity was key for me. I also really like the new chat functionality.

What do you dislike about Instapage?

There not much that I don't like but if I have to say anything I dislike having to upload images. It would be great for Instapage to have a photo library available within the tool.

What problems is Instapage solving and how is that benefiting you?

Responsive design! Plus, I need to launch campaigns very quickly and Instapage allows me to do so while giving me time back to focus on strategy.

Small Business (50 or fewer emp.)
Nov 20, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Seriously, the only thing you need"
What do you like best about Instapage?

I was able to build a good looking fully functioning website that I could A/B test in about 1 hour (that includes brainstorming and template selection time). I always thought I'd move on or "grow up" and get a full fledged website, but that time never came. It was never necessary and it was honestly easier for me to maintain all my website/landing pages with Instapage.

What do you dislike about Instapage?

I wanted a few more integrations with certain tools I use like Autopilot, at the time I used it that wasn't available but now they have it. They are super responsive.

What problems is Instapage solving and how is that benefiting you?

Quickly getting landing pages up that actually convert. I think the biggest problem they solved was how beautiful our website could look in such a short amount of time. I used to have to custom build landing pages in Wordpress to achieve what I liked for the simplest landing page, but the hard stuff's already done with Instapage.

Small Business (50 or fewer emp.)
Nov 20, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Grear for marketing tests"
What do you like best about Instapage?

Super easy set-up took us less than 20 minutes to be up and running. Also drag & drop makes it great.

What do you dislike about Instapage?

There's not too much I dislike about the service. The analytics dashboard used to be pretty mediocre but they just fixed it

What problems is Instapage solving and how is that benefiting you?

StudySoup.com is a P2P marketplace for student to buy and sell study materials. We use instapage to test new products, and landing pages.

Small Business (50 or fewer emp.)
Oct 27, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Effective and simple landing page builder"
What do you like best about Instapage?

The instapages software is amazingly simple to learn and master. You can make as man AB tests as you want and they allow customization of the most minute detail. There is actually a feature that makes sure your mobile version is just as beautiful as your desktop version

What do you dislike about Instapage?

The only thing I'll say I dislike is the restrictions in the basic plan to phone support

What problems is Instapage solving and how is that benefiting you?

Generating leads has gotten simpler than ever. Before, I would spend hours trying to create a landing page with my websites but now, I create the page on instapage then import it to my website. Major benefit is time saving mixed with higher quality leads

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