Instapage background blur-sm
Instapage Logo
Instapage
Instapage is where conversions happen
4.3
(478)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Instapage Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
Instapage video thumbnail
Instapage 0
Instapage 1
Instapage 2
Instapage 3
Instapage 4
Instapage Screenshots
Instapage screenshot 1
Instapage screenshot 2
Instapage screenshot 3
Instapage screenshot 4
Instapage screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 03, 2025
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jul 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage is excellent"
What do you like best about Instapage?

I've been a lrimiym acccount holder with Instapage for about 8 years. They make building and maintaining dozens of pages easy as possible. I love the global blocks that update a block on dozens of websites from only one edit.

What do you dislike about Instapage?

I wish the have the pricing they used to have 8 years ago.

What problems is Instapage solving and how is that benefiting you?

I need a platform I can admit myself to tune in the content without engaging others who are more technical but don't understand my vision.

Mid Market (51-1000 emp.)
Feb 07, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy Peasy!"
What do you like best about Instapage?

It's a very easy to use/learn platform! Anyone can use it! The support team is great.

What do you dislike about Instapage?

Some features are limited, many things are tedious to build through instapage (like tables). Background shapes are hard to manipulate.

What problems is Instapage solving and how is that benefiting you?

It is providing us a space to build out landing pages.

Mid Market (51-1000 emp.)
Jan 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Scalable solution for agencies"
What do you like best about Instapage?

Easy to build conversion focused landing pages, ability to scale for agency growth easily and get pages published without using up dev resources. Similar to Unbounce, but easier to use.

What do you dislike about Instapage?

Some limited design functionality, like no image sliders unless you pay for extra production hours. Would be nice to be a bit more customizable if needed for design elements.

What problems is Instapage solving and how is that benefiting you?

Helps our agency launch and test new CRO focused landing pages easily. Ability to improve conversion rates long term for clients. Helped clients grow lead volume.

Small Business (50 or fewer emp.)
Oct 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple and Effective Tool!"
What do you like best about Instapage?

Instapage has been very accessible for our team. It gets the job done, and their support team is very helpful and responsive!

What do you dislike about Instapage?

The platform has been very helpful for our needs.

What problems is Instapage solving and how is that benefiting you?

We needed to transition some of our pages off of our account and onto a client's. The team explained the process and it seems like it will be a smooth transition.

Small Business (50 or fewer emp.)
Sep 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform with AMAZING customer support."
What do you like best about Instapage?

I really liked how user friendly the drag and drop features were. The best part of my experience was the helpful chat support.

What do you dislike about Instapage?

It took me sometime to figure out how to connect all of our various tracking pixels and make sure that was set up properly, but the interface was easy to use.

What problems is Instapage solving and how is that benefiting you?

Allowing our brand to design unique landing pages for giveaways or one-time projects that we could not easily design pages on our website for.

Enterprise (> 1000 emp.)
Sep 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Ease of use and Support"
What do you like best about Instapage?

Instapage has top-class Support - It's not like you would need help every day, but our experience was very smooth whenever required. They are knowledgeable about their product and very responsive. As a tool, Instapage serves its purpose and beats the competition because of their vision and, again, Support to their client.

What do you dislike about Instapage?

Because of how Instapage folder structure works, you can enable different sets of permissions to users and on different workgroups. This is a good feature, but the only drawback is when I need to export Active Users and their level of access. Currently, it's not something that can be done via the backend. I would like to see this feature in their roadmap.

What problems is Instapage solving and how is that benefiting you?

We have great demand of standing-up landing pages from different parts of our organization, and Instapage allows us to enable our internal users to accomplish that. Our internal stakeholders can publish pages in minutes, whenever needed using our branded template in Instapage.

Mid Market (51-1000 emp.)
Aug 25, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple, fast and usable."
What do you like best about Instapage?

I liked the page builder that they have integrated, it's basically an Elementor inside instapage.

What do you dislike about Instapage?

There is a lack of ways to understand the metrics, without having to contact the sales team. I mean, if I want the heat map potion, I find it cumbersome to have to contact sales to do it when they should include it as part of the plan payment.

What problems is Instapage solving and how is that benefiting you?

It helped my designers to be able to move much faster in the creation of the landing pages. Before you had to program everything and it took time. Although I must admit that we did not have a good conversion unlike when we used the competition.

Enterprise (> 1000 emp.)
Aug 24, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Magic at Fingertips only at Instapage. Host your page without any tech dependency"
What do you like best about Instapage?

The best upside is no dependency over Tech. One can design the page themselves and increase the revenue of the organisation. It is the best when you compare it to others in the market. The support system exceeds every expectation. They go beyond to solve the issues. It is overwhelming.

What do you dislike about Instapage?

The downsides could be that it just provides the desktop and Mobile view. We can add the iPad view as well. This will ease down the process of adjusting the alignment

What problems is Instapage solving and how is that benefiting you?

We are solving the problem of hosting our Landing pages. It has increased the traffic to our products. The fancy page helps us introduce the problem along with solutions for the users who come to our pages looking for them.

Mid Market (51-1000 emp.)
May 26, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"One of the easiest landing page builders I've used"
What do you like best about Instapage?

The ease of use of the drag and drop page builder is second to none. I've used a number of different landing page platforms over my career and I find Instapage to be the most intuitive to use, and have a great set of integrations and analytics features on top of everything else.

What do you dislike about Instapage?

There really isn't much that I disliked. If I had to say anything it would be the user setting menu was a bit hidden but they recently changed that to be easier to access.

What problems is Instapage solving and how is that benefiting you?

We needed an intuitive and easy-to-use solution to build landing pages for our various paid campaigns. Instapgae powers landing pages for all of our ppc, paid social, events, and more.

Mid Market (51-1000 emp.)
May 05, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"very easy to use and the support team is quick and helpful"
What do you like best about Instapage?

I like the easy to use interface and the support team is super helpful

What do you dislike about Instapage?

very limiting in some aspects. I wish there were more widget options

What problems is Instapage solving and how is that benefiting you?

we needed individual landing pages. I'm really impressed with the A/B testing capabilties

Small Business (50 or fewer emp.)
Feb 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Friendly and Easy to Use"
What do you like best about Instapage?

It's easy to use, very friendly platform for people like me who do not know much about web development; you can run a landing page in minutes!

What do you dislike about Instapage?

It's an expensive platform; the price could be its major disadvantage

What problems is Instapage solving and how is that benefiting you?

Landing pages easily and quickly make to run an ad campaign

Small Business (50 or fewer emp.)
Jan 06, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Expensive, but Great Landing Page Software"
What do you like best about Instapage?

The landing page building GUI is great. The pages load fast. The starting templates look professional.

What do you dislike about Instapage?

The price is very high for individual contractors and small businesses.

What problems is Instapage solving and how is that benefiting you?

Lead generation. I have received many, good quality leads using modified templates.

Enterprise (> 1000 emp.)
Nov 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage makes building landing pages easy"
What do you like best about Instapage?

I can quickly and easily get a landing page up and down. It's infinitely easier than building one from scratch using a CMS and saves many hours and headaches. I also like how fast and optimized the pages are no matter the device (desktop/mobile).

What do you dislike about Instapage?

I don't have a lot of dislikes, but I wish that there was a way to post AMP pages to drupal directly using a main domain. I also wish there were more middle-tier plan options.

What problems is Instapage solving and how is that benefiting you?

I have saved countless hours through the drag and drop functionality and ease of use of the platform. The platform is well thought out and optimized for desktop.

Mid Market (51-1000 emp.)
Nov 17, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best Landing Page service"
What do you like best about Instapage?

The template and interface makes it very easy to design a great-looking landing page for all type of purposes.

What do you dislike about Instapage?

The price is a expensive compared to other landing pages services.

What problems is Instapage solving and how is that benefiting you?

The ability to build landing pages from scratch that is easy to everyone even though you are not a designer or a developer.

Mid Market (51-1000 emp.)
Oct 27, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform, easy to use and even better support"
What do you like best about Instapage?

- Ease and speed in which landing pages can be built - Integrations with Google Analytics and CRMs are quick and easy to setup. - Support is amazing and incredibly responsive. I have never had a question they cannot answer or help me fix straight away.

What do you dislike about Instapage?

- Unable to upload and use custom fonts - Organisation of folders will get a bit messy over time once scaled

What problems is Instapage solving and how is that benefiting you?

The biggest advantage of instapages is how well the pages perform - we have seen significant improvements in conversion rates.

Small Business (50 or fewer emp.)
Oct 27, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ddd"
What do you like best about Instapage?

100% User Friendly Prompt Customer Support No technical or coding skills required to use Instapage Landing pages are mobile optimized

What do you dislike about Instapage?

Sometimes the connection timeout and error messages are shown but technical team are very prompt to assist and are looking into the matter. Quite expensive to use.

What problems is Instapage solving and how is that benefiting you?

dd

Small Business (50 or fewer emp.)
Oct 26, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Trabajo con la plataforma hace más de 4 años y es la mejores app para realizar landing pages"
What do you like best about Instapage?

La facilidad de las herramientas para editar. por otra parte me encanta la atención del área técnica ya sea por chat o email, siempre atienden con completa disposición para ayudar.

What do you dislike about Instapage?

No me gusta mucho las posibilidades de responsive para distintos tipos de pantalla, ya que a veces limita un poco el diseño de las landing pages. Por otra parte no es comodo que no se pueda editar también desde la versión mobile. No poder modificar el tamaño del formulario en su versión mobile (campos tiporafía).

What problems is Instapage solving and how is that benefiting you?

Siempre han ayudado cada vez que tengo algún problema o duda, es dificil indicar alguna situación en concreto ya que cada vez qye tengo dudas hablo directamente, sin embargo el mejor beneficio además de la comodidad de la plataforma es la atención de los ejecutivos del área técina, chat, etc...

Mid Market (51-1000 emp.)
Oct 13, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool"
What do you like best about Instapage?

The tool is easy and intuitive and I've received great support from the Instapage team whenever I've needed it.

What do you dislike about Instapage?

There are some design limitations. Translation of many of the sections into other languages would also be welcome.

What problems is Instapage solving and how is that benefiting you?

It allows me to create landing pages easily and meets all the needs of my company's marketing campaigns

Small Business (50 or fewer emp.)
Aug 24, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Incredibly easy to use, no matter your experience level"
What do you like best about Instapage?

I like the interface for creating landing pages. It's more simple and intuitive than other landing page builders I've used. Plus, since I work for different clients, it's easy to save blocks and templates for others to use, even if they don't have experience making landing pages.

What do you dislike about Instapage?

Sometimes I want to make sure elements are the same size, or lined up correctly. There's nowhere to input a value for size or position; you just have to be very careful with the on-screen guides.

What problems is Instapage solving and how is that benefiting you?

The benefits are that it's easy to use, and the support forums are very helpful. I'd recommend Instapage to any client that needs quick and easy landing pages.

Small Business (50 or fewer emp.)
Aug 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Intuitive- Quick Deployment Product."
What do you like best about Instapage?

Ease of use. Mobile design friendly. Highly functional.

What do you dislike about Instapage?

Wish integrations were defaulted for page types, and more pre-defined blocks existed.

What problems is Instapage solving and how is that benefiting you?

Landing page deployment + creation.

Visit website