Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
I've been a lrimiym acccount holder with Instapage for about 8 years. They make building and maintaining dozens of pages easy as possible. I love the global blocks that update a block on dozens of websites from only one edit.
I wish the have the pricing they used to have 8 years ago.
I need a platform I can admit myself to tune in the content without engaging others who are more technical but don't understand my vision.
It's a very easy to use/learn platform! Anyone can use it! The support team is great.
Some features are limited, many things are tedious to build through instapage (like tables). Background shapes are hard to manipulate.
It is providing us a space to build out landing pages.
Easy to build conversion focused landing pages, ability to scale for agency growth easily and get pages published without using up dev resources. Similar to Unbounce, but easier to use.
Some limited design functionality, like no image sliders unless you pay for extra production hours. Would be nice to be a bit more customizable if needed for design elements.
Helps our agency launch and test new CRO focused landing pages easily. Ability to improve conversion rates long term for clients. Helped clients grow lead volume.
Instapage has been very accessible for our team. It gets the job done, and their support team is very helpful and responsive!
The platform has been very helpful for our needs.
We needed to transition some of our pages off of our account and onto a client's. The team explained the process and it seems like it will be a smooth transition.
I really liked how user friendly the drag and drop features were. The best part of my experience was the helpful chat support.
It took me sometime to figure out how to connect all of our various tracking pixels and make sure that was set up properly, but the interface was easy to use.
Allowing our brand to design unique landing pages for giveaways or one-time projects that we could not easily design pages on our website for.
Instapage has top-class Support - It's not like you would need help every day, but our experience was very smooth whenever required. They are knowledgeable about their product and very responsive. As a tool, Instapage serves its purpose and beats the competition because of their vision and, again, Support to their client.
Because of how Instapage folder structure works, you can enable different sets of permissions to users and on different workgroups. This is a good feature, but the only drawback is when I need to export Active Users and their level of access. Currently, it's not something that can be done via the backend. I would like to see this feature in their roadmap.
We have great demand of standing-up landing pages from different parts of our organization, and Instapage allows us to enable our internal users to accomplish that. Our internal stakeholders can publish pages in minutes, whenever needed using our branded template in Instapage.
I liked the page builder that they have integrated, it's basically an Elementor inside instapage.
There is a lack of ways to understand the metrics, without having to contact the sales team. I mean, if I want the heat map potion, I find it cumbersome to have to contact sales to do it when they should include it as part of the plan payment.
It helped my designers to be able to move much faster in the creation of the landing pages. Before you had to program everything and it took time. Although I must admit that we did not have a good conversion unlike when we used the competition.
The best upside is no dependency over Tech. One can design the page themselves and increase the revenue of the organisation. It is the best when you compare it to others in the market. The support system exceeds every expectation. They go beyond to solve the issues. It is overwhelming.
The downsides could be that it just provides the desktop and Mobile view. We can add the iPad view as well. This will ease down the process of adjusting the alignment
We are solving the problem of hosting our Landing pages. It has increased the traffic to our products. The fancy page helps us introduce the problem along with solutions for the users who come to our pages looking for them.
The ease of use of the drag and drop page builder is second to none. I've used a number of different landing page platforms over my career and I find Instapage to be the most intuitive to use, and have a great set of integrations and analytics features on top of everything else.
There really isn't much that I disliked. If I had to say anything it would be the user setting menu was a bit hidden but they recently changed that to be easier to access.
We needed an intuitive and easy-to-use solution to build landing pages for our various paid campaigns. Instapgae powers landing pages for all of our ppc, paid social, events, and more.
I like the easy to use interface and the support team is super helpful
very limiting in some aspects. I wish there were more widget options
we needed individual landing pages. I'm really impressed with the A/B testing capabilties
It's easy to use, very friendly platform for people like me who do not know much about web development; you can run a landing page in minutes!
It's an expensive platform; the price could be its major disadvantage
Landing pages easily and quickly make to run an ad campaign
The landing page building GUI is great. The pages load fast. The starting templates look professional.
The price is very high for individual contractors and small businesses.
Lead generation. I have received many, good quality leads using modified templates.
I can quickly and easily get a landing page up and down. It's infinitely easier than building one from scratch using a CMS and saves many hours and headaches. I also like how fast and optimized the pages are no matter the device (desktop/mobile).
I don't have a lot of dislikes, but I wish that there was a way to post AMP pages to drupal directly using a main domain. I also wish there were more middle-tier plan options.
I have saved countless hours through the drag and drop functionality and ease of use of the platform. The platform is well thought out and optimized for desktop.
The template and interface makes it very easy to design a great-looking landing page for all type of purposes.
The price is a expensive compared to other landing pages services.
The ability to build landing pages from scratch that is easy to everyone even though you are not a designer or a developer.
- Ease and speed in which landing pages can be built - Integrations with Google Analytics and CRMs are quick and easy to setup. - Support is amazing and incredibly responsive. I have never had a question they cannot answer or help me fix straight away.
- Unable to upload and use custom fonts - Organisation of folders will get a bit messy over time once scaled
The biggest advantage of instapages is how well the pages perform - we have seen significant improvements in conversion rates.
100% User Friendly Prompt Customer Support No technical or coding skills required to use Instapage Landing pages are mobile optimized
Sometimes the connection timeout and error messages are shown but technical team are very prompt to assist and are looking into the matter. Quite expensive to use.
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La facilidad de las herramientas para editar. por otra parte me encanta la atención del área técnica ya sea por chat o email, siempre atienden con completa disposición para ayudar.
No me gusta mucho las posibilidades de responsive para distintos tipos de pantalla, ya que a veces limita un poco el diseño de las landing pages. Por otra parte no es comodo que no se pueda editar también desde la versión mobile. No poder modificar el tamaño del formulario en su versión mobile (campos tiporafía).
Siempre han ayudado cada vez que tengo algún problema o duda, es dificil indicar alguna situación en concreto ya que cada vez qye tengo dudas hablo directamente, sin embargo el mejor beneficio además de la comodidad de la plataforma es la atención de los ejecutivos del área técina, chat, etc...
The tool is easy and intuitive and I've received great support from the Instapage team whenever I've needed it.
There are some design limitations. Translation of many of the sections into other languages would also be welcome.
It allows me to create landing pages easily and meets all the needs of my company's marketing campaigns
I like the interface for creating landing pages. It's more simple and intuitive than other landing page builders I've used. Plus, since I work for different clients, it's easy to save blocks and templates for others to use, even if they don't have experience making landing pages.
Sometimes I want to make sure elements are the same size, or lined up correctly. There's nowhere to input a value for size or position; you just have to be very careful with the on-screen guides.
The benefits are that it's easy to use, and the support forums are very helpful. I'd recommend Instapage to any client that needs quick and easy landing pages.
Ease of use. Mobile design friendly. Highly functional.
Wish integrations were defaulted for page types, and more pre-defined blocks existed.
Landing page deployment + creation.