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Instapage
Instapage is where conversions happen
4.3

( 478 )

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Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Instapage Categories on Findstack
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Crevio
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5.0

( 1 )

$29.00/month
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Ask Questions about Instapage
What Instapage is best for?
How does Instapage compare to Unbounce?
What are the pros and cons of Instapage?
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
Instapage video thumbnail
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Instapage Screenshots
Instapage screenshot 1
Instapage screenshot 2
Instapage screenshot 3
Instapage screenshot 4
Instapage screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 13, 2025
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Feb 01, 2024
 Source
Overall Rating:
5.0
DB
Desislava B.
Founder
Share
"I realy love how easy I can create different websites"
What do you like best about Instapage?

The drag-and-drop, visual builder, no need for a professional developer

What do you dislike about Instapage?

Nothing. I like everything, and it is absolutely enough for my needs.

What problems is Instapage solving and how is that benefiting you?

It saves money from development, saves time, and we can expand our business fast.

Small Business (50 or fewer emp.)
Jan 31, 2024
 Source
Overall Rating:
5.0
AF
Adrien F.
Designer
Share
"Instapage is the best option I've found for high-converting LPs"
What do you like best about Instapage?

I enjoy using Instapage. Instapage allows me to design beautiful landing pages without needing a developer or coding knowledge. I can quickly create stunning and highly-converting landing pages with simple drag-and-drop capability. There are more than enough templates for every sector or necessity, making it simple to design your landing page with the page content cues already in place. Interacting with email marketing, CRM, and other systems is pretty simple. The A/B testing function is handy and very efficient. For me, Instapage is (—by far) the most user-friendly landing page builder I've come across.

What do you dislike about Instapage?

When you view a desktop LP layout on mobile, it frequently does not operate properly! This feature, in my opinion, needs a lot more significant improvement. Aside from that, everything else is fantastic.

What problems is Instapage solving and how is that benefiting you?

It's tough for me to pick a favorite Instapage feature because there are so many. From my opinion, the most remarkable feature that makes me rely on Instapage is that they provide excellent integrations with a broad range of other platforms.

Mid Market (51-1000 emp.)
Jan 31, 2024
 Source
Overall Rating:
5.0
FH
Forest H.
Manager, Design
Share
"Great tool, better customer service!"
What do you like best about Instapage?

If you have ever worked with a landing page builder, Instapage is similar, but a bit more user-friendly. My favorite part about them is the customer service is FANTASTIC! I ask lots of questions, and always get extremely prompt and helpful answers, often even with screen recorded demos. I have also found their custom coding options to be super helpful, and they are so quick its had little impact on our allotted annual hours.

What do you dislike about Instapage?

Building for mobile is sometimes frustratiang. Showing and hiding elements can get confusing, and especially cumbersome when you need to update an element that is hidden on desktop. Frustrating at times, but also not horrible.

What problems is Instapage solving and how is that benefiting you?

It has allowed us to scale and test quickly, specifically in a way that we could not achieve if we needed internal development support as our engineers have many competing priorities.

Small Business (50 or fewer emp.)
Jan 31, 2024
 Source
Overall Rating:
5.0
MV
Michael V.
Senior Search Marketing Manager
Share
"Instapage is a wonderful too for crating custom landing pages."
What do you like best about Instapage?

Instapage support is unmatched. We've never been held up waiting on a reply from support. Every support member is very knowledgeable and helpful.

What do you dislike about Instapage?

It would be nice to have some editing options across multiple workspaces at once. The page analytics is great for making sure the page is live but you'll still need something for more in-depth analysis.

What problems is Instapage solving and how is that benefiting you?

Time. The features in Instapage, specifically global blocks, save us a trmendous amount of time.

Small Business (50 or fewer emp.)
Aug 28, 2023
 Source
Overall Rating:
5.0
Marianna D. avatar
Marianna D.
Marketing Manager
Share
"Very good tool for landing pages!"
What do you like best about Instapage?

Instapage is very easy to use and the design of the landing could become very attractive if you learn the basics.

What do you dislike about Instapage?

The only thing I dislike is the communication with the Italian registrar service that sometimes takes longtime.

What problems is Instapage solving and how is that benefiting you?

Instapage let us to build vertical landing pages useful for our segmented business and let us to increase profits.

Small Business (50 or fewer emp.)
Jul 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage is excellent"
What do you like best about Instapage?

I've been a lrimiym acccount holder with Instapage for about 8 years. They make building and maintaining dozens of pages easy as possible. I love the global blocks that update a block on dozens of websites from only one edit.

What do you dislike about Instapage?

I wish the have the pricing they used to have 8 years ago.

What problems is Instapage solving and how is that benefiting you?

I need a platform I can admit myself to tune in the content without engaging others who are more technical but don't understand my vision.

Small Business (50 or fewer emp.)
Jun 15, 2023
 Source
Overall Rating:
5.0
IM
Isaac M.
Founder
Share
"Excellent System"
What do you like best about Instapage?

Instapage makes it incredibly easy and fast to launch high-converting landing pages, with all the integrations and tools we need to track and test the campaigns. As a web developer, I appreciate some of the extra tools and widgets they have for custom domains, inserting scripts, and pushing the pages easily to Wordpress.

What do you dislike about Instapage?

Instapage is not easily used as a complete website, and although you can set a landing page as your homepage in Wordpress, it's more ideal for one off campaigns. I also find configuring the email notifications clunky, as having to toggle back and forth between different areas of the website means you lose your place from where you were and you have to go find the folder/project you were working on again.

What problems is Instapage solving and how is that benefiting you?

Instapage allows us to quickly launch landing pages and run Google Ads to them without needing to use our client websites, which can often be slow, clunky, and it takes a while to get access.

Mid Market (51-1000 emp.)
May 17, 2023
 Source
Overall Rating:
5.0
TA
Thiago A.
Founder
Share
"An outstanding platform for designers and marketers"
What do you like best about Instapage?

The best thing about Instapage is that it allows us to create layouts without limitations with the drag and drop tool and even allows us to add or edit custom CSS, JavaScript and HTML codes. The HubSpot integration is also a valuable feature for everyone here on my marketing team.

What do you dislike about Instapage?

Sinto falta de recursos nativos para criar animações e transições entre as seções da landing page sem precisar usar códigos.

What problems is Instapage solving and how is that benefiting you?

Instapage solved a big problem that we had here at the company, which was the fact that the performance of our landing pages was below ideal for Google's Core Web Vitals. After we started using Instapage to create Landing Pages, our performance in ad campaigns improved a lot.

Small Business (50 or fewer emp.)
May 11, 2023
 Source
Overall Rating:
5.0
David W. avatar
David W.
Founding Partner
Share
"Instapage = multiple x on conversions"
What do you like best about Instapage?

Instapage is designed to convert leads by focusing the CTAs on a landing page in a seemless, versatile and super insightful way. erasethecase.con proudly uses instapage!

What do you dislike about Instapage?

There are some functionalities from say wordpress that cannot be applied into the landing pages, especially features like a google review carousel.

What problems is Instapage solving and how is that benefiting you?

Funnel optimization and data feedback loops

Small Business (50 or fewer emp.)
Mar 09, 2023
 Source
Overall Rating:
5.0
DS
Dylan S.
Founder
Share
"Better than Clickfunnel etc."
What do you like best about Instapage?

The platform is awesome and the support is even more awesome

What do you dislike about Instapage?

Unfortunately I can't send videos in live chat with support, but screenshots are possible

What problems is Instapage solving and how is that benefiting you?

I can create landing pages the way I want, down to the smallest detail