Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
As a Growth Designer, I have used many tools to create landings pages. Instapage is the most expensive, and for me it is the best. The speed of the platform, as well as the pages created, is undoubtedly one of its best features. The support is also fantastic, having a chat available to me is very valuable. As a tool for creating landing pages, for me it is the one with the best design templates, mainly I use them as inspiration, and it is very helpful
What I don't like about Instapage is that you don't have the possibility to create global scripts, I think it is a major flaw. I think they should work on providing more tools when it comes to design, such as being able to 'play' a little more with the CSS and the animations of the elements.
The problems I solve with Instapage, is that it does not depend on the developer team to launch new user acquisition pages. With Instapage I can create quality pages at impressive speed and perform a / b testing to constantly improve the conversion of campaigns. If I depended on the developer team every time I want to make an adjustment on a page to test whether it improves the conversion, it would be too slow a process, which, for me, would kill any startup. Recently, we improved the conversion rate by 40% with Instapage. We did a / b testing with Google Optimize of a page designed by the UI / UX team, then implemented by the development team. We created the experiment comparing this page vs. the page created in Instapage and the result was impressive. The Instapage page that took much less resources, converted 40% more. So Instapage is expensive? You tell me.
How quickly you can build pages. This is good for our clients.
The gallery pic is a mess Some people of my team doesn't speak english
We do campaigns so quiclky, it's really good for our clients.
Instapage is the most comprehensive and easy to use landing page builder available. The ability to create and customize "blocks" across different landing pages allows us to replicate effective landing pages quickly, across many client accounts. There's also a great Dynamic Text Replacement tool that allows us to target a bunch of keywords/ad groups/locations without having to create an entirely new landing page. Plus, there's great integrations and the builder itself is incredibly easy to use. Simply put, Instapage is the best option out there for agencies like us... and we've tried them all!
Instapage's cost is definitely geared more toward enterprise users and/or agencies who serve large-businesses. They've raised the cost substantially a couple of times over the last few years, but they've also added a lot of new features. Feature-wise, I'd love to see more customization put toward improving the forms.
We love Instapage because it allows us to get quick, effective, conversion-optimized landing pages up for our clients, literally in minutes... and the best part is that they can be created by team members who aren't web design specialists. Instead of taking days or weeks for website updates, just about anyone on our team can create, test, and iterate landing pages for our paid search campaigns in just a few minutes.
I use Instapage for all y landing pages for Google-Ads campaigns. They always have lightening quick speed scores if you remember to compress your images. Simplicity and clean look.
Notifications are sometimes a bit slow. Also the notification page set up is sometimes glitchy. I use Zapier instead of that now, so there is no problems with them.
Quick landing pages to improve conversion on Google-Ads and other advertising platforms.
Instapage gives us flexibility on a team where development bandwidth is at a premium. Our marketing team members with fewer technical skills are able to make landing pages on their own while our developers can stay focused on bigger projects.
The only time I've been disappointed by Instapage was when we wanted functionality for landing page viewers to upload a file on the page.
Instapage has allowed us to have less technical members of our marketing team create landing pages for their individual marketing channels without involving the development team. This has positively impacted conversion rates on campaigns across channels.
The format is easy to use and easy to design on. It makes it easy to quickly create and develop landing pages.
It somewhat lacks in integrations. There are workarounds needed at times to connect with certain CRM's with your forms.
I work for an agency and have limited design skills. It's easier for me to create a campaign and landing pages all at once. Instapage gives me the tools to do just that.
This platform is very good, very useful, it allows you to create landing pages in a very simple way but having a high quality result, it has a drag system that allows you to add or delete something that you do not like on your landing page , I've used it around 10 times, besides it allows me to measure the performance of each landing page to understand what I like more to each user that has visited my landing pages that I normally use them to make next sales and to expand my list of prospects to then offer them my produc
I have not had a problem with this tool, I was even researching it before using it and I concluded that it is the best one on the market, which I confirmed after using it
The problem that solves me is that my job is to sell, and I have had to learn to sell also online, which I understood that one of the basic things to achieve that is to have data of your potential customers, which I can achieve with this tool, I can design landing pages without knowing programming, I just do it to my liking quickly and easily and I'm testing it. It saves me a lot of time and money.
It is the most intuitive software I have ever used. It works exactly like you need it to.
Some of the navigation for making changes is a little clunky but that is a nit pick.
Spinning up professional landing pages in minutes compared to using our CMS. The ease in publishing pages to WordPress.
The drag and drop editor for landing pages is just phenomenal.
I dislike the company's pricing. With so many alternatives out there at much lower pricing, I don't see the need to price so high.
Setting up landing pages for any event has helped us do quick, professional event pages without spending hours setting it up.
Instapage is a tool that allows simple landing pages to look good while being built quickly -- and has enough features and customization to make a complex landing page fantastic. Very low barrier of entry allows for easy effectiveness.
Some of the publishing options can be a little clunky, especially with first-time setup. The preview views on mobile sometimes feign blank space, but it looks fine when published.
Instapage allows us to build more attractive landing pages that drive conversions as marketers with basic to moderate knowledge of design and HTML without involving web development resources or wasting time.
I've used plenty of WYSIWYG Creative tools for websites and landing pages over the years. Instapage wins my vote for being the most effective and user friendly.
I don't like the way they put together the different package features. It was going to cost quite a bit extra for one feature I really wanted/needed. I contacted support and they helped me with a work around that instantly overcame my issue.
We needed a solution that provided easy landing page design with the ability to manually edit the mobile version and auto send lead notifications to specific recipients for specific promotions. We have been breaking lead volume records month after month since using Instapage!
As part of our overall digital marketing platform, Instapage is a critical component. The ability to quickly develop pages and then run A/B split tests is awesome. Integration to our CRM is also one of the must have features.
I would love to access some of the additional features, but can't justify the additional spend.
Lead generation and capture off the back of our inbound marketing and digital social spend.
creating a landing page is very easy and fast. I already have 75 landing pages.
I would like an app for my mobile to receive lead notification
Creating sale leads for my clients
It's easy to use. Integrates great with 3rd party apps. We switched from Clickfunnels because its design was so "Sales focused". We wanted to be able to create landing pages that converted but also looked great.
My major concern is that the forms are not able to go horizontally without major coding additions. Being able to go side-side with form fields makes it easier when you're collecting a lot of data and don't want to make your page a mile long.
Conversions, UX, content flow. The ability to analyze and select different conversions within the page has been great. Since we create so many pages with different end points it really helps us to personalize each experience.
Instapage has a drag and drop builder, which is so easy to use. It has plenty of features (even in the basic tier) and the Instapage team provides great articles to help you build a landing page that converts. The Instapage support team are very patient and helpful.
I wish A/B testing and lead email notifications were available in the basic tier.
Lead generation is easy, and building a sales funnel to build my contact list is also easy
Love ease of use and how quickly I am able to build a beautiful landing pages. The templates are always an incredible starting point.
As of right now, there is nothing that I do not like.
Qualified lead capture.
Love the ability to quickly template and produce landing pages for campaigns 100% visually with no reliance on dev at all. Much stronger than any integrated landing page tool offered by Hubspot and other Marketing Automation tools.
Landing pages are relatively isolated and you cannot set standard style rules or master templates that you cascade across all pages at once.
Landing pages for one-off marketing campaigns or initiatives.
Instapage is a very simple platform. I love the easy, yet powerful use.
There's not much I dislike. If anything, I wish it had more back-end features with the thank you page, and possibly a built-in email marketing platform.
Instapage is a fantastic resource for my business. I use it for lead generation, referral marketing, my website, and facebook.
Their new collaboration tool is awesome! I can go from concept to a complete landing page in minutes, thanks to the input of my entire team. Also their templates, WordPress integration, and built-in analytics really help me make create, deploy and track all my landing pages in no time. And did I mention their customer support team? :)
Nothing in particular. Mobile experience used to be limited but now it's practically flawless, so no complaints here.
I took a chance with Instapage because I needed to set up a landing page for one of my recurrent knitting events. I built a page from scratch, integrated it with Mailchimp and Facebook, and connected it to my custom domain in less than 2 hours!
Functionallity and ease of how it is used, it is a fantastic platform with limitless capabilities for quick and easy landing pages.
Pricing could be a bit cheaper for the lower end packages.
Quick and easy landing pages that convert. I can put together a landing page in an hour that converts.