ActiveCampaign for Marketing Reviews & Product Details

For me, the most helpful is the ability to create a newsletter and one-off campaigns without spending hours of my time trying to figure out that everything is working smoothly. I find editing to be easy once I have started and at the last minute I need to change something.

I am still trying to figure out how to have my downloadable opt in gift be part of the workflow.

Keeping in touch with the people who signed up to hear from me through email marketing. To keep my company top of mind.

Easy to use - very intuitive. Mailchimp is a dinosaur - not user friendly at all. AC's support has been very responsive the few times I've needed them.

Not really anything; it did take some getting used to the 'deals' and 'pipelines' terminology and use.

Easy to tag and segment incoming leads so we can better target the different segments.

ActiveCampaign has significantly improved the efficiency of our business processes as well as those of our clients. By streamlining operations and automating tasks, we have been able to save valuable time and resources, ultimately leading to greater cost savings. With ActiveCampaign, we have experienced a noticeable increase in productivity and effectiveness, allowing us to focus on delivering exceptional value to our customers.

ActiveCampaign can be a little slow to load sometimes, mainly the automation screens can take a little time to respond.

ActiveCampaign takes manual outreach tasks and makes it quick and easy by enabling us to automate the process in a way that feels natural to the recipient. We can easily run A/B tests and optimise our campaigns.

The ease of use is the best. Taking the time to set your messaging up is quick and simple.

There is nothing to dislike about the system.

ActiveCampaign solves my time limit problem. Only so many hours in a day, and I'm able to respond and communicate with all of my contacts effortlessly.

Active Campaign's email marketing system allows me to use one email to target multiple different target markets but using conditions uniquely. This saves me sooo much time, as I use Active Campaign multiple times a week. Although, since it has been updated I'm having trouble adding multiple sets of conditions in one email.

I wish your videos could play directly within the email rather than outsourcing to a different link.

saves me time, and allows me to hit multiple target markets in one email by using the conditions feature

It's intuitive. I had to migrate our list from Mailchimp to AC and it was a simple process. Customer support is quick and I have an opportunity to zoom with a specialist should I need it. I use AC on a daily baisis for all email marketing. The email builder is robust for what we need. We do use Salesforce for our CRM and it does integrate pretty well from what our Tech team tells me. I am also grateful for the suggestion/ideas option that we can share with the AC engineers.

I wish the reporting was more robust for example I do need spam complaints becasue helps me determine deliverablity and email repuation. But I have to go to each email and find the spam count; it doesn't populate on the Campaign Performance report. I also understand that not everyone needs this metric. I also wish the forms were more robust. Our email preferences form had to either be built by a devloper or we had to use gravity forms becasue forms don't come with toggle buttons or radio buttons. The overall look of the form doesn't provide much in the way of design.

The main reason we moved from MailChimp to AC is for the automation technology. Automations help create trust, build brand, and I belive in the long run will increase the longevity of a donor.

The dashboard for users is very intuitive, and the pre-made templates for both email marketing and automations are incredibly helpful. On top of this, the customer support is fabulous. I have used the chat feature in the site multiple times and have not been disappointed. The fact that I can create landing pages and forms for my website and have them integrate seamlessly with ActiveCampaign is huge, as it eliminates the need to hire extra people to take care of our email marketing needs.

There is a small learning curve when it comes to using ActiveCampaign, but the onboarding tutorials are fantastic.

The main problem solving feature is streamlining the process so that a funnel is created to target the right clients without extra cost or effort.

How easy it is to do what you need to and the dashboards are very easy to navigate.

The automations are slightly confusing and it would be great to get more tips on how to better set these up so they work.

To send out mass emails to our clients

I like the fact that we can connect active campaigns to our CRM, and it allows us to send emails depending on our client's journey.

Sometimes, creating segments can be a bit tedious.

It is allowing to send emails to clients in realtime when they need our service

ActiveCampaign is so powerful, and if used well it can save you lots of time, admin and headaches. It integrates really well with a lot of other systems.

The cost of ActiveCampaign is the #1 reason some of my clients do not use it.

It is helping us be more organised in the onboarding of new and potential clients. This makes us look more professional, warms up our leads and gives us peace of mind that all the key information is being given to the clients everytime.