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ActiveCampaign for Marketing Logo
ActiveCampaign for Marketing
4.5
(10,875)
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ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
ActiveCampaign for Marketing Categories on Findstack
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Crevio
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5.0
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$29.00/month
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Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to EngageBay?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
ActiveCampaign for Marketing - ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Screenshots
ActiveCampaign for Marketing Homepage
Founders & Operators Using ActiveCampaign for Marketing
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 14, 2025
ActiveCampaign for Marketing Logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
CS
Charlie S.
Vice President, Production Manager
Share
"Happy Camper"
What do you like best about ActiveCampaign for Marketing?

We have been doing email marketing since 2003. Over the years we have migrated from one service to another as technology advances, and have been using ActiveCampaign for a couple years now. What can I say? I LOVE ActiveCampaign for a lot of reasons. They have awesome support. They have the functionality of ConfusionSoft without the mind-numbing complexity (we were Infusionsoft customers at one point and hated it!). It's super easy to create campaigns, and the robust tagging, targeting, and ability to create advanced automations are features I use constantly. When we moved to ActiveCampaign I also looked at ConvertKit, but ConvertKit's limitations on setting up email templates was a dealbreaker for me. In ActiveCampaign setting up a robust campaign template is easy. ActiveCampaign also has a very well-rounded training program with free weekly webinars and some training that is paid. Again, their support is the best I've encountered anywhere.

What do you dislike about ActiveCampaign for Marketing?

I have had to sit here and rack my brain to come up with anything I dislike about ActiveCampain. Again, we've been doing email marketing since 2003, so I've seen the good, bad, and ugly. ActiveCampaign is robust and just works. What can I say?

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

ActiveCampaign not only allows us to communicate with our list, but also gives us the ability to create complex automations that enhance product fulfillment and follow up, such as abandoned shopping carts. There are capabilities in ActiveCampaign, like their Deals functionality, I haven't even looked into yet. The use of tagging and the automation tools in ActiveCampaign have increased our bottom line, and, again, they just work.

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
Mark D. avatar
Mark D.
Career & Life Coach Specializing In Helping Professionals Find The Work They Love
Share
"Very Helpful and Great Support"
What do you like best about ActiveCampaign for Marketing?

I like the weekly meetings that I can request and receive 30 minutes of one-on-one training around specific issues and ways to use Activecampaign more effectively. It has been a game-changer for me to grow my business. I find the product easy to use and so helpful to grow my business.

What do you dislike about ActiveCampaign for Marketing?

The support I receive has been great to ease my fears and overcome things I may not know.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I am able to track and see visuals of my funnels and client paths within my business.

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
MP
Massimo P.
Holder
Share
"Very complete and very intuitive interface."
What do you like best about ActiveCampaign for Marketing?

Lots of cool features with an amazing interface.

What do you dislike about ActiveCampaign for Marketing?

An offer of half between 2500 and 5000 contacts is missing

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Ease of automation.

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
PX
Phill X.
Personal Trainer
Share
"Finally a CRM which does everything I need!"
What do you like best about ActiveCampaign for Marketing?

The ability to create our own automations, manage multiple mailing lists and keep track of clients.

What do you dislike about ActiveCampaign for Marketing?

It can be a bit difficult to work out in the beginning but once you get the hang of it your sorted.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We offer a variety of services and have in the past ran different Facebook ads for different services. As a result I have multiple email lists for the various services. The Deals allow me to track all potential leads ensuring that no one gets missed out. We also have a current client list meaning any important updates can be emailed out with an accompanying text message.

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
Steluta L. avatar
Steluta L.
Ceo And Founder. Health & Wellness Expert. Life Coach.
Share
"AC spared me a lot of frustration and saved me a lot of time"
What do you like best about ActiveCampaign for Marketing?

First of all, I liked the onboarding process: the fact that I had specialists to explain things, answer my questions, and hold my hand during the migration period was a game-changer. I learned a lot and it saved me a lot of time and spared me the frustration that usually comes when using a new platform.

What do you dislike about ActiveCampaign for Marketing?

That when I came across some technical issues with some automation, it was very difficult to access a technical resource to support me. I had to pay an external resource, as the first availability of the support team was almost 2 weeks far ahead.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It saves me time and energy, as I use automation for onboarding new clients.

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
JR
Jess R.
Director
Share
"Beat Infusionsoft hands down as the best business management system. Not just a CRM"
What do you like best about ActiveCampaign for Marketing?

We use Active Campaign like a whole business system - from leads and sales to operations and fulfilment. Anyone who is just using Active Campaign as a CRM and autoresponder is really only using 10% of its capabilities. The dashboard and reporting is intuitive and effective. Highly recommend. We're an agency that recommend all our clients use it.

What do you dislike about ActiveCampaign for Marketing?

I really hesitate to say 'nothing' because I don't want Active Campaign to put up the price. Part of why it's such an effective package is because it doesn't charge Rolls Royce prices for all the features we're able to get out of it.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Like I said, it goes beyond automated follow up. We use to manage whole business divisions and have insight into how each of them connect. From the leads and sales in marketing to operations and fulfilment, managing the client's experience with us so that they stay engaged, connected and get the results our business can help them with.

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
Todd Z. avatar
Todd Z.
Owner
Share
"Active Campaign provides a great service!"
What do you like best about ActiveCampaign for Marketing?

We tried other automation programs/companies. One thing that we found was that we kept getting hit with hidden fees. Active Campaign provided better transparency in it's pricing and also provided us with an easy to use platform which allowed for quick implementation of our marketing campaigns.

What do you dislike about ActiveCampaign for Marketing?

So far we haven't discovered "dislikes."

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We are solving the "growth" problem with Active Campaign. Marketing is all about growing our customer base. Active campaign allows us to seamlessly do that while providing us with a competitive pricing structure that allows us mitigate the costs of growth.

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
DD
David D.
President
Share
"ActiveCampaign is Critical to Our Business! We Love It :)"
What do you like best about ActiveCampaign for Marketing?

We absolutely love the ability for all the tags and run our entire website/marketplace providing access to things through tags and can really dive deep into segmentation based on activity and interest.

What do you dislike about ActiveCampaign for Marketing?

The editor for emails is not super easy for changing/editing the design and the "undo" doesn't work great.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Literally running our entire business (email list, access to paid content/purchases, lead magnets, automations based on their activity, deal flows, etc.). It's made our business much more organized and powerful with the segmentation and automations :)

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
WF
Walter F.
Marketing Agent
Share
"Gostei muito do Active campaing"
What do you like best about ActiveCampaign for Marketing?

Entregar o produto que vendo é rápido e funcional

What do you dislike about ActiveCampaign for Marketing?

Poderia ser mais fácil de configurar arrasta e solta

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Entrego meus produtos com rapidez

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
VD
Vicente D.
Ceo
Share
"Awesome Email Marketing Tool for Muvter"
What do you like best about ActiveCampaign for Marketing?

I can automate my email marketing campaigns without too much effort

What do you dislike about ActiveCampaign for Marketing?

Sometimes is difficult to manage all the functionalities

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I had an increase of my sales, and also let me have more free time to focus in other channels

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
CP
Cindy P.
Director
Share
"Great CRM That has helped organise our whole office and database!"
What do you like best about ActiveCampaign for Marketing?

Not only does it keep track of the databases but you can send your emails make notes and everyone in the office is on the same page.

What do you dislike about ActiveCampaign for Marketing?

There is very little to dislike. We can’t attach files to the emails we sent which is a bummer.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We love the email campaigns and being able to send a certain parts of the database. We love keeping track of our deals and less. We can even send automated emails for people’s birthdays!

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
LB
Lucy B.
Marketing/Technology
Share
"Complete Solution"
What do you like best about ActiveCampaign for Marketing?

All-in-one solution that's easy to implement and learn.

What do you dislike about ActiveCampaign for Marketing?

Setup with Shopify was a bit difficult--had to ask for help. Also, the forms are hard to implement in Shopify. There isn't an easy install option, you need to know how to work with Shopify code.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Set up some automations to save some personnel hours. We've realized some profit from reviews and sales from having the automations in place. We also send email campaigns that generate sales and keep us top of customer's minds.

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
JE
J E.
Managing Partner
Share
"Still a Happy Customer"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign is straight-forward and easy to use. It is organized well. We particularly appreciate how our database can be managed and accessible. We know that there is far more that we can do with ActiveCampaign than we currently utilize.

What do you dislike about ActiveCampaign for Marketing?

I have managed our database on ActiveCampaign for two years + and have yet to find anything I do not like about it.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We use it to send mailings to our database and to sub-sets of our database. It is easy to keep the sub-sets separate, and to combine as needed for sending larger mailings.

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
VS
Virginia S.
Social Media Consultant
Share
"Its easy to use compared to other solutions"
What do you like best about ActiveCampaign for Marketing?

The options you have to create really rich automations

What do you dislike about ActiveCampaign for Marketing?

I don't really get the login system (I got confused couple of times with this part)

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Automation! Its easy to create campaigns. Tools are very intuitive, yet I think I need to learn it better, Im sure Im missing stuff.

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
RH
Rita H.
Coach
Share
"Pleased for years and years"
What do you like best about ActiveCampaign for Marketing?

How helpful they are and user friendly, especially since I came from Aweber.

What do you dislike about ActiveCampaign for Marketing?

The fact my business isn't growing as fast as I like LOL

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Growing an audience with the minimum of technology fuss.

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
MA
Melinda A.
Marketing Manager
Share
"Great Nurturing Platform"
What do you like best about ActiveCampaign for Marketing?

I like the versatility ActiveCampaign brings to us and our clients. It allows for extensive use when building out integrations and nurturing tracks where we want high-touch connections but also allows for some basic emails while still leveraging targeted contacts.

What do you dislike about ActiveCampaign for Marketing?

Sometimes there is SO much that can be done it is hard to get a client started with the basic features as they want to dive right in but then get a little lost.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We use ActiveCampaign to nurture lists that clients have. We also have used the personalized landing pages that are in beta for our site as well as have the chat feature installed. These are all great features to incorporate in our touchpoints with prospects and clients.

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
DA
Danny A.
Owner
Share
"Easy and practical"
What do you like best about ActiveCampaign for Marketing?

I like how customer support is there to answer any question you may have.

What do you dislike about ActiveCampaign for Marketing?

Sometimes the wait could be frustrating.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I'm able to save time by using AC

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
MQ
Micala Q.
Owner
Share
"Great automations and email delivery"
What do you like best about ActiveCampaign for Marketing?

I love the automations, integration with Facebook custom audiences, and my open rates are through the roof, plus customer support is the best!

What do you dislike about ActiveCampaign for Marketing?

I wish the analytics side and reporting on open rates and click through rates was better

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Able to communicate and follow up with my students and potential students

Mid Market (51-1000 emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
JB
Jasmine B.
Client Partner
Share
"Great quality for the price!"
What do you like best about ActiveCampaign for Marketing?

I love AC and I love the price even more! It is the best email marketing platform and you cannot beat the price.

What do you dislike about ActiveCampaign for Marketing?

I wish the features were more customizable in the email editing and the templates. I also cannot get the add video feature to work in an HTML email.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We use Active Campaign for email marketing and communications both internally and externally as well as email automimation.

Small Business (50 or fewer emp.)
Feb 26, 2021
 Source
Overall Rating:
5.0
Sasha S. avatar
Sasha S.
Business Mentor & Online Educator
Share
"Increased Productivity!"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign does all the tasks that we need in record time including tracking sales, email campaigns, excellent analytics. It was easy to learn using tutorials and one-on-one onboarding so we were able to transition from our current program to ActiveCampaign with ease. I like being able to manage everything from the dashboard and create the dashboard to suit my individual needs.

What do you dislike about ActiveCampaign for Marketing?

It is pricy, so you need to be committed and know your numbers if you're on a budget. I don't like the live chat as I don't feel it is as seamless as some other brands. Perhaps some get more with the site and the landing pages, but when we looked into them, it again seemed like it was trying too hard, I prefer to use it to do what it's really good at which is being a solid CRM. There are so many features that you need to potentially dedicate a full-time person to the task of AC management.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Tracking the sales has been really helpful, especially with failed payments using the deals area. It's also great how the builder works for emails because it is WYSIWIG we can make formatting changes with ease. The reporting is really thorough and we can download and analyze the data easily. The lists feature is helpful for managing different contact lists and we love the tagging for really drilling down to who should receive the email.

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