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ActiveCampaign for Marketing Logo
ActiveCampaign for Marketing
4.5
(10,875)
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ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
ActiveCampaign for Marketing Categories on Findstack
Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to HubSpot?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 27, 2024
ActiveCampaign for Marketing Logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jan 02, 2024
 Source
Overall Rating:
5.0
Kellie N. avatar
Kellie N.
Editor I Writer I Education Specialist
Share
"Streamlining everything"
What do you like best about ActiveCampaign for Marketing?

Once you know how to use ActiveCampaign - and there are lots of videos and support resources to make this easy - then anything is achievable. The thing I love most is how everything is at my fingertips, in one location, and it's all streamlined. Marketing does not have to take hours out of my work day.

What do you dislike about ActiveCampaign for Marketing?

At first glance, it's not as intuitive as I would like - but once you watch those videos a few times, it's no longer an issue.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It's all about the time. Time is precious and ActiveCampaign gives me back the time I was losing before.

Small Business (50 or fewer emp.)
Dec 30, 2023
 Source
Overall Rating:
5.0
SK
Sean K.
Founder
Share
"AC Review by Sean"
What do you like best about ActiveCampaign for Marketing?

How easy it is to use. Simple to add anything to your email. I also like the tracking analytics.

What do you dislike about ActiveCampaign for Marketing?

So far, nothing. I don't dread going into AC.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Keeping a grasp on our groups of email customers and tracking them.

Small Business (50 or fewer emp.)
Dec 30, 2023
 Source
Overall Rating:
5.0
Brittany C. avatar
Brittany C.
Lighting Designer
Share
"This has been great for my business"
What do you like best about ActiveCampaign for Marketing?

I like that I can set it and forget it. This program is easy to use once you get the hang of it and they have great customer service. I like all the features they provice and it works well with my funnels.

What do you dislike about ActiveCampaign for Marketing?

While it allows you to do alot it don't not provide everything I need for my business, however I would not expect them to.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It is sending automatic campaines and automations for me

Small Business (50 or fewer emp.)
Dec 29, 2023
 Source
Overall Rating:
5.0
Iskra P. avatar
Iskra P.
Coach
Share
"The best email marketing software I have used"
What do you like best about ActiveCampaign for Marketing?

I love the whole platform - creating new emails from scratch or using some of my past emails as templates is so easy, the ability to incorporate images and to have so much variety in the design allows for any creative person to simply unleash their imagination. And the analytical reports give me valuable insights about the behaviour of my readers. I have been sending consistently emails to my auidence for a whole year already, a couple of times a week - and my readers love to write back to me. I could not have been so consistent if it was not for the ease of implementation. A couple of times I hasd to reach out to the support team - and there were so quick to respond! Using Active campaign is a must for any serious online entrepreneur, I highly recommend it!

What do you dislike about ActiveCampaign for Marketing?

I haven't seen an easy option to create a newsletter om Active Campaign - as it is with Convertkit. I also like how Ck have such a generous landing page and forms service - so I will be integrating Convertkit with Activecampaign, as I want to stay on the entry paid level due to my small audience (less than 300 members).

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It helps me to create real life connections with my readers, and have conversations with them.

Small Business (50 or fewer emp.)
Dec 28, 2023
 Source
Overall Rating:
5.0
FR
Francisco R.
Ceo
Share
"All in one solution for Marketing and Sales at the best price"
What do you like best about ActiveCampaign for Marketing?

AC provides all we need in oder to organize our sales and marketing departement. The CRM is simple but it works perfect for what we need. Email automation is a wonderfull tool that have been improved. Amazing Customer Support.

What do you dislike about ActiveCampaign for Marketing?

There are no really good reports to work with and it would be nice to have a quotation feature to get everything in one place. It would be nice not to depend on zapier to integrate to other platforms. It would be nice to have the chance to register contacts by their phone numbers and not only by their email.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We use forms, integration, CRM and Email automation the most. Having everything in the same place solves a lot for us. We're now automating some process and AC is helping us on that.

Small Business (50 or fewer emp.)
Dec 28, 2023
 Source
Overall Rating:
5.0
JD
Julie D.
Ceo
Share
"Intutitave and easy to navigate"
What do you like best about ActiveCampaign for Marketing?

The simplicity of creating funnels is reliable and robust making it easy to integrate with our other platforms

What do you dislike about ActiveCampaign for Marketing?

I can get overwhelmed but the amount of (good) information

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Our ability to communicate effectively with our clients

Small Business (50 or fewer emp.)
Dec 28, 2023
 Source
Overall Rating:
5.0
Joseph K. avatar
Joseph K.
Ceo & Founder
Share
"It’s been great having my email marketing automated."
What do you like best about ActiveCampaign for Marketing?

I like the automation part of it. I didn't know all of that could happen but I like that I have it now.

What do you dislike about ActiveCampaign for Marketing?

I like most things about it. I do wish it was easier to find past emails to copy and paste them though.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It gives people information about my site and allows me to get more emails.

Small Business (50 or fewer emp.)
Dec 27, 2023
 Source
Overall Rating:
5.0
EH
Emil H.
Founder
Share
"The best marketing software"
What do you like best about ActiveCampaign for Marketing?

It's great product that is easy to setup, but also very effective

What do you dislike about ActiveCampaign for Marketing?

It's can be a bit hard to start, but easy to setup

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Doing all contact emails and automating alot of our marketing procecess

Small Business (50 or fewer emp.)
Dec 27, 2023
 Source
Overall Rating:
5.0
AC
Andrew C.
Founder
Share
"Everyday Marketing Made Easy"
What do you like best about ActiveCampaign for Marketing?

The ability to customize and automate data tracking for better informed marketing decisions. It's extremely easy to create lists and integrate those lists with other CRM tools. ActiveCampaign plays an everyday role in our marketing department.

What do you dislike about ActiveCampaign for Marketing?

Building emails from scratch and be a bit challenging if you aren't already familiarized with doing so. If it weren't for someone one our team who had already learned all the ends and outs, I'd be spending more time building automations and email designs than creating the copy writing.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

The data analytics for email campaigns. What this means, is we are able to see the conversion of prsopects to leads, to clients. This helps know our target audience and understand what is and is not working through our marketing email strategies.

Small Business (50 or fewer emp.)
Dec 25, 2023
 Source
Overall Rating:
5.0
JV
Jovana V.
Founder
Share
"Friendly, simple and effective"
What do you like best about ActiveCampaign for Marketing?

Active campaign has a user-friendly interface that is easy to understand even for those of us who have limited knowledge of technology. The tools it provides and ease of use and integrations is the biggest advantage it offers, in addition to having excellent automations that make sales funnels more effective. I also really like the customer support they provide since the response is quick and effective to any questions that may arise along the way. In general, it is a platform that favors communication with potential clients, favoring their results.

What do you dislike about ActiveCampaign for Marketing?

So far I have not had any setbacks with the platform, my difficulties in using it or doubts may come from the fact that I am not dedicated to technology or marketing, but I independently use this tool to communicate with my clients and to make the registration processes for webinars, among others. I believe that being an independent professional who has found ample advantages for its use even if I don't do it frequently, larger companies with email marketing specialists will be able to take advantage of this powerful platform for more frequent communication with their clients due to its easy implementation and effective delivery of emails to your contacts, thus increasing the percentage of visits to your websites, online stores or any other destination of interest to the company, generating better results

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Active campaign solves the limitation of direct and personal communication with my potential clients and this is beneficial because it facilitates the mass sending of messages and automates some of the conversation processes with them, expanding conversion opportunities

Small Business (50 or fewer emp.)
Dec 24, 2023
 Source
Overall Rating:
5.0
AS
Anmol S.
Founder
Share
"Working as described"
What do you like best about ActiveCampaign for Marketing?

Everything works smoothly and good support as well

What do you dislike about ActiveCampaign for Marketing?

Price if could be lower would be even better

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Attribution and tracking

Small Business (50 or fewer emp.)
Dec 22, 2023
 Source
Overall Rating:
5.0
LM
Lakisha M.
Founder
Share
"Great Platform"
What do you like best about ActiveCampaign for Marketing?

I LIKE THAT IM NOT OLNY ABLE TO NURTURE MY CLIENTS BUT ALSO MY LEADS. THE EMAIL AUTOMATIONS THAT I SET UP WAS EASY TO CONFIGURE AND I DONT HAVE ANY ISSUES WITH EMAILS BOUNCING BACK OR GOING TO SPAM.

What do you dislike about ActiveCampaign for Marketing?

I DONT HAVE ANY DOWNSIDES AS IVE USED THE PROGRAM FOR YEARS AND LIKE IT FOR MY BUSINESS

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

IT ALLOWING ME TO NOT HAVE TO SEND MANUAL EMAILS TO MY CLIENT. I CAN BUILD A CAPAIGN AND HAVE THE EMALS SENT AUTOMATICALLY WHEN I WANT THEM TO BE

Small Business (50 or fewer emp.)
Dec 21, 2023
 Source
Overall Rating:
5.0
AV
Alex V.
Founder
Share
"Active Campaign is Amazing"
What do you like best about ActiveCampaign for Marketing?

I love that Active Campaign is great for a handful of resources that marketing can use. The automation is super helpful and their new AI is wonderful.

What do you dislike about ActiveCampaign for Marketing?

I wish they had more robust features, specifically for automation. While their automation is great, it's not an all-in-one tool. Also, the sales portion can be improved massively.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Active Campaign is helping us gather leads, market to those leads, and gain new valuable insights into our business acumen.

Small Business (50 or fewer emp.)
Dec 20, 2023
 Source
Overall Rating:
5.0
JK
Johnson K.
Business Development Lead
Share
"Actively win more business with Activecampaign!"
What do you like best about ActiveCampaign for Marketing?

A very useful, proactive Sales and Marketing tool to have indeed! User-friendly, easy-to-set up, full of business development features with outstanding lead conversion. Have frequently used it for years. Its designed to help you win business like never before thanks to brilliant qualifying and engaging, backed by an amazing help and support centre. A real asset.

What do you dislike about ActiveCampaign for Marketing?

For me it's been an ultimate business development tool. Has amazing targeting, reach, engagement, marketing campaigns. It integrates superbly with relevant applications too that help with prospect targeting and conversion including Salesforce and HubSpot. Nothing concrete to yap about.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Naturally its solved Sales and Marketing Campaigns automation. Building up contact bases and avenues for engagement. Consequently increasing prospects for leads, settling up platforms for pitching, leading to closing deals.

Small Business (50 or fewer emp.)
Dec 20, 2023
 Source
Overall Rating:
5.0
Dion D. avatar
Dion D.
Digital Marketing Strategist
Share
"Most user friendly and best priced email automation service"
What do you like best about ActiveCampaign for Marketing?

Creating campaigns and automation is the easiest compared to many of their top competitors. Integrating into other tools is also incredibly simple.

What do you dislike about ActiveCampaign for Marketing?

Some additional tools cost extra, and there's no option to try them out first. At least I couldn't find them, but I didn't contact their support for confirmation.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

The top problems being solved are email newsletter list building and follow-up with automated emails.

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