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ActiveCampaign for Marketing Logo
ActiveCampaign for Marketing
4.5
(10,875)
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ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
ActiveCampaign for Marketing Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
ActiveCampaign for Marketing video thumbnail
ActiveCampaign for Marketing - ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Screenshots
ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 23, 2025
ActiveCampaign for Marketing Logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Nov 27, 2023
 Source
Overall Rating:
5.0
DF
Donna F.
Founder
Share
"Excellent customer service and email marketing provider"
What do you like best about ActiveCampaign for Marketing?

It is so flexible, can plug into every platform I have used. Amazing for segementing lists, and easy to imbed forms.

What do you dislike about ActiveCampaign for Marketing?

That it doesn't write emails for you! Seriously, this isn't an issue as the human touch is imperative, but I couldn't think of anything!

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Helping me to keep in touch with my customer base who do not use social media

Small Business (50 or fewer emp.)
Nov 27, 2023
 Source
Overall Rating:
5.0
JW
Joan W.
Founder
Share
"Yes to Active Campaign"
What do you like best about ActiveCampaign for Marketing?

I appreciate Active Campaign's deliverability (best & most iimportant feature), also straightforward reporting, design options, and easy upload of lists.

What do you dislike about ActiveCampaign for Marketing?

For a non professional the design options are tricky to understand. For someone in Australia there's always a long wait for customer support.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Active Campaign is a strong robust app, I can rely on it for deliverability. Looking forward to using it's capabilities for more than just newsletters.

Small Business (50 or fewer emp.)
Nov 27, 2023
 Source
Overall Rating:
5.0
Φ.
Φύλλις .
Founder
Share
"Easy, responsive, supports everything I need for my business"
What do you like best about ActiveCampaign for Marketing?

I really appreciate all the tools at my disposal. We used it before with another company I ran and it always came through. It's easier to use than other platforms I used in the past.

What do you dislike about ActiveCampaign for Marketing?

I can't think of anything not working well.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Connecting with my audience in an intuitive and easy way. It integrates well with everything and never creates problems. I rely heavily on email marketing for my business and I am happy to have 46% - 55% opening rates for my campaigns.

Small Business (50 or fewer emp.)
Nov 26, 2023
 Source
Overall Rating:
5.0
AN
Andrea N.
Founder
Share
"I'm not a marketing expert but with Activecampaing I can perform like an expert"
What do you like best about ActiveCampaign for Marketing?

I like Activecampaign is very simple to use

What do you dislike about ActiveCampaign for Marketing?

I have no time but i want more so i thing frequency of use

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We use a lot the automations, it saves us time and money

Small Business (50 or fewer emp.)
Nov 24, 2023
 Source
Overall Rating:
5.0
MO
Matthieu O.
Founder
Share
"Great solution to automate your marketing efforts"
What do you like best about ActiveCampaign for Marketing?

- Very friendly & Helpful onboarding & support team - Easy to use - Powerful automations

What do you dislike about ActiveCampaign for Marketing?

We would appreciate direct Whatsapp support, but the various integrations with 3rd party providers offered work as well

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Reach out to each customer via the right channel on an automated basis

Small Business (50 or fewer emp.)
Nov 22, 2023
 Source
Overall Rating:
5.0
Jonathan J. avatar
Jonathan J.
Transformational Speaker: Millennial Minute (Web Series Season 1)
Share
"Well worth it!"
What do you like best about ActiveCampaign for Marketing?

I like the automation and how I can integrate twilio texts to go out within my automations.

What do you dislike about ActiveCampaign for Marketing?

N/A. I don't have any issues with Active Campaign. It provides the email sequences and automations I currently need within my business.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Creating omnipresence having emails set to go off following webinars and podcasts episodes.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
Brad S. avatar
Brad S.
Public Speaker / Podcast Host
Share
"Simple to use, effective, always improving"
What do you like best about ActiveCampaign for Marketing?

We use AC mostly for email newsletters and event invitations. Their campaign and automation builder is easy to use with lots of options. It does everything you would need it to do in a email service, plus they offer landing pages which are versitile and getting better regularly. Customer support is easy to get thru a chat and email. Integrates with Zapier to make things very easy as well for other projects.

What do you dislike about ActiveCampaign for Marketing?

I would like to use FB Conversion API on landing pages, that does not seem to be available outside of just the pixel code.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

AC solves our need to stay in front of our list with ease of email campaigns.

Small Business (50 or fewer emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
PV
Prophetess Magleny V.
Founder
Share
"ActiveCampaign is hands down my favorite platform for email marketing tool. It's easy user friendly!"
What do you like best about ActiveCampaign for Marketing?

I like the user experience both internal (us making the emails) and external (our recipients). I like that you can actually make brand identified aesthetically pleasing emails. That go beyond changing the color of the background. I also appreciate the reports.

What do you dislike about ActiveCampaign for Marketing?

The thing I dislike about ActiveCampaign... Signing in having checked the 45 day remember me and then making me log in every day.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Creating marketing automations, advertising our YouTube videos and connecting with clients, building our email list.

Small Business (50 or fewer emp.)
Nov 19, 2023
 Source
Overall Rating:
5.0
IL
Irene L.
Owner And Manager
Share
"Active Campaign streamlines by business processes"
What do you like best about ActiveCampaign for Marketing?

There are lots of features and functions. Most of which I don't currently use. They offer lots of tutorials to learn about them and are constantly updating their product which is nice.

What do you dislike about ActiveCampaign for Marketing?

I would like to see an all-encompassing training that I can take at my own pace because I often can't make the scheduled trainings.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It is where I track my lead engagement and I can have easily have a virtual assistant follow practices and enter data for tracking outcomes as well.

Small Business (50 or fewer emp.)
Nov 19, 2023
 Source
Overall Rating:
5.0
LM
Luminita M.
Founder
Share
"Easy and quick"
What do you like best about ActiveCampaign for Marketing?

It is very easy to use and very Well created

What do you dislike about ActiveCampaign for Marketing?

Maybe the pictograms are hard to seeeeeee

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Helplng me to see statistics

Small Business (50 or fewer emp.)
Nov 18, 2023
 Source
Overall Rating:
5.0
TM
Tina M.
Founder
Share
"Excellent and Robust System for your entire business' needs"
What do you like best about ActiveCampaign for Marketing?

There is so much that I truly like about Active Campaign and have been using it for many years. What I like best are the automations.

What do you dislike about ActiveCampaign for Marketing?

I would love if the landing pages were even more robust. Also, it would help to have more training courses. lastly, I have a challenging time getting help for the program since I purchased it through my marketing department, I don't get a Help button and have to go through the 3rd party. I would like to be able to contact you directly so I don't have to pay my marketing department.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Allowing me to send campaigns and automations for my programs.

Small Business (50 or fewer emp.)
Nov 17, 2023
 Source
Overall Rating:
5.0
Michelle O. avatar
Michelle O.
Self Employed
Share
"Efficient and speedy"
What do you like best about ActiveCampaign for Marketing?

Active campaign made my business newsletter so easy and efficient. I can make it look exactly as I want it to, and schedule it to go out right on time.

What do you dislike about ActiveCampaign for Marketing?

There are some difficulties starting out about navigating your newsletter format and getting familiar with the setup.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I can send out an official personalized newsletter to my entire email list all in one click.

Small Business (50 or fewer emp.)
Nov 17, 2023
 Source
Overall Rating:
5.0
LS
Lindy S.
Founder
Share
"The best in e-marketing"
What do you like best about ActiveCampaign for Marketing?

Simple interface is easy to use, Deliverability is great, and my emails look professional; I use this one to several times weekly.

What do you dislike about ActiveCampaign for Marketing?

Expensive for my small business needs, but I love the platform, features and dependability

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

As a professional artist, ActiveCampaign gives me the opportunity for greatly increased interation with my collectors and followers.

Small Business (50 or fewer emp.)
Nov 17, 2023
 Source
Overall Rating:
5.0
CP
Chris P.
Strategic Growth Partner
Share
"A great platform with exceptional deliverability and data."
What do you like best about ActiveCampaign for Marketing?

As a beginner using Active Campaign I felt as though I was supported each step of the way. The platform is also very user-friendly. I've used platforms in the past and spent a lot of time with their support.

What do you dislike about ActiveCampaign for Marketing?

I don't believe there's really much to dislike about Active Campaign. I've used other solutions in the past and found this to top the list hands down.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

The problem that AC solves for me is having all my contacts in one place, easy to see and segment based on purchasing behavior.

Small Business (50 or fewer emp.)
Nov 16, 2023
 Source
Overall Rating:
5.0
IV
Iosif V.
Founder
Share
"I've been using it (almost) since their beginning"
What do you like best about ActiveCampaign for Marketing?

In my experience: - it's been reliable most of the time. - the visual interface is intuitive and easy to use. - it gets the job done whether we use it on a small list (as we currrently do, in our new business), or on a larger list (100k+ subscribers, as was the case in our previous business). - we send daily e-mails (monday to friday) and 99% of the time it works smoothly. - customer support has been helpful when needed, botth the help section and chat. - even some of the e-mails we've received from them were useful (for example, informing us of the upcoming DKIM and DMARC authentication changes for Yahoo and Google in early 2024). - easy to get our team members to use it well right away.

What do you dislike about ActiveCampaign for Marketing?

- it's not the cheapest, of course (it's worth it though, in my experience). - sometimes it had half an hour's delay without a clear reason why. I'd say in 1% of the times. No biggie. - deliverability has sometimes been an issue - but I guess it's because they're very strict on security measures.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Reaching a large, warm audience cheaply and easily. This helps us implement our marketing strategy and drive solid sales.

Small Business (50 or fewer emp.)
Nov 16, 2023
 Source
Overall Rating:
5.0
DI
David I.
Founder
Share
"Gets the job done, has everything you need for any marketing strategy you have."
What do you like best about ActiveCampaign for Marketing?

It connects to our Pipedrive and does great communication between the two.

What do you dislike about ActiveCampaign for Marketing?

It does not look intuitive at first, but gets easier as you start using it.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Automating our communication from our leads in Pipedrive without needing to log in and out of two different systems.

Small Business (50 or fewer emp.)
Nov 16, 2023
 Source
Overall Rating:
5.0
JB
Jarrod B.
Registered Dietitian
Share
"Easy, intuitive, more features than you even know what to do with!"
What do you like best about ActiveCampaign for Marketing?

It is pretty straght forward for someone who doesn't know much about computer software. It has always been a challenge for me but I appreciate the detailed guides, easy to use features and customer support.

What do you dislike about ActiveCampaign for Marketing?

Nothing yet! I think more walk through guides are always helpful, as I have found myself going to youtube a handful of times to complete ideas I've created.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It is automating processes that would otherwise take a ton of time.

Mid Market (51-1000 emp.)
Nov 16, 2023
 Source
Overall Rating:
5.0
SB
Sara B.
Founder
Share
"Easy to Use, Great Automation System"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign providers an easy-to-use drag and drop email builder. But even better, it has an excellent Email Automation builder that is intuitive, clear, and easy to use.

What do you dislike about ActiveCampaign for Marketing?

Our CRM does not connect to ActiveCampaign, so we are limited on building specialized customer journeys.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We are able to easily send and monitor marketing emails to our customer list.

Small Business (50 or fewer emp.)
Nov 15, 2023
 Source
Overall Rating:
5.0
DS
Dene S.
Founder
Share
"Fast and helpful service"
What do you like best about ActiveCampaign for Marketing?

It is easy to use and quite intuitive. It is flexible. It has lots of facilities there are frequent updates The customer support team are fast to respond

What do you dislike about ActiveCampaign for Marketing?

It would be helpful if ActiveCampaign could link directly with Kartra rather than having to use Zapier.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It allows me to stay in contact with my email list in an easy and useful way.

Small Business (50 or fewer emp.)
Nov 15, 2023
 Source
Overall Rating:
5.0
MG
Margarita G.
Founder
Share
"Very useful, its the number #1 platform in email marketing and automations"
What do you like best about ActiveCampaign for Marketing?

Automations, has a lot of options to connect with forms and websites

What do you dislike about ActiveCampaign for Marketing?

Sometimes the platform is kind of slow loading data. It's not that easy to implement at the beginning.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Email Marketing and automations, it helps me to make things easier and faster.

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