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ActiveCampaign for Marketing Logo
ActiveCampaign for Marketing
4.5
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ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
ActiveCampaign for Marketing Categories on Findstack
Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to Brevo Marketing Platform?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
ActiveCampaign for Marketing video thumbnail
ActiveCampaign for Marketing - ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Screenshots
ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 08, 2025
ActiveCampaign for Marketing Logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
NK
Nate K.
Owner
Share
"Succinct, Effective & Reasonable Email Software That Is A Must-Have!"
What do you like best about ActiveCampaign for Marketing?

Everything with the software is clean, in the right place, and makes sense. I don't have to struggle to learn anything or navigate around. This may seem mostly preferential, but really it has a direct impact on my time and saves me loads of hours week to week.

What do you dislike about ActiveCampaign for Marketing?

Occasionally my automations will load somewhat slowly, but this makes sense given the amount of content on the pages. But there are no major grievances at all.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Primarily organization and time savings. It seems so obvious that software would work well, but as someone who used to fumble around on email software that was not intuitively designed, I now have a much greater appreciation for the ease of use provided by ActiveCampaign.

Small Business (50 or fewer emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
MK
Megan K.
Founder
Share
"Easy to use, great customer service"
What do you like best about ActiveCampaign for Marketing?

The best part of ActiveCampaign is that it grows with me. It was easy to get started when I was brand new with no contacts, and seasy to continue growing with as I start to use more features like automations.

What do you dislike about ActiveCampaign for Marketing?

I don't use some of the features. It's great to have so many available, but sometimes I wish things were very simple and there was a plan that only had what i needed.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I have a contact list that I own and that I can use for marketing and building relationships to drive sales. I use automations for client fulfillment.

Small Business (50 or fewer emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
TT
Tereza T.
Founder
Share
"Easy to Use and Great for Email Campaigns"
What do you like best about ActiveCampaign for Marketing?

How easy it is to follow and create campaigns. I also love how helpful customer service is. I'm thrilled about the landing page creation feature! I've been using Ac for 5 months now and received an incentive for writing this honest review.

What do you dislike about ActiveCampaign for Marketing?

As easy as it is to use, I'm still getting adjusted to creating email campaigns. I have a virtual assistant who helps me and she has no issues using the platform.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I wanted to start connecting with my email list and promote my Pinterest course and services funnel. We can email frequently and sort things out easily.

Small Business (50 or fewer emp.)
Feb 06, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great software"
What do you like best about ActiveCampaign for Marketing?

I love the data and analytics that come with AC plus their customer support is great

What do you dislike about ActiveCampaign for Marketing?

It is a complex platform and can do a lot but once you learn the basics you can build on it

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It allows me to automate so I can use my time in other places

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Highly Recommend"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign is easy to use. Customer service is always fast to respond and help. The backend of the program is easy to naviagate and you get access to several features like email campagin and automation stats without apple privacy opens, an easy campaign builder, site tracking on your website, just to name a few.

What do you dislike about ActiveCampaign for Marketing?

The native countdown timer function inside of emails doesn't work properly.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Our previous email marketing platform was giving us unreliable data and our emails weren't getting sent. ActiveCampaign worked 1:1 with us to ensure we were set up properly, our emails were sending, and that we could accurately and reliably read the data we were getting back.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great experience with a complete and user-friendly tool"
What do you like best about ActiveCampaign for Marketing?

The complete reports of our performance, allied with easy-to-use tools and quick support.

What do you dislike about ActiveCampaign for Marketing?

The sheer number of tools can be overwhelming for starters, but with time one can better understand where to find what.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Through ActiveCampaign we can reach clients who otherwise would not notice us. The reliability of the platform stands as one of the most important tools to be seen as a serious company with well-intended marketing.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
HB
Henri B.
Founder
Share
"Very helpful"
What do you like best about ActiveCampaign for Marketing?

It has various tools to make gaining Leads easier

What do you dislike about ActiveCampaign for Marketing?

Sometimes when I need help I get connected to some offshore support team who does not know what i really need

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

it is a different channel to Social Media Ads

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Love Active Campaign!"
What do you like best about ActiveCampaign for Marketing?

The flow chart, the automation, the simplicity of the landing pages for someone who has no experience, how we can house multiple departments of our organization in one place.

What do you dislike about ActiveCampaign for Marketing?

So far we have not found much that is an issue. The only this is that you cannot upload files under an account or person. This makes it hard because you have to connect a drive folder.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Automation is a huge problem solved with Active Campaign. We now have a landing page and can monitor and reply to those interested in a good time frame. Great help to us.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Active Campaign makes email automation easy"
What do you like best about ActiveCampaign for Marketing?

The way the tags integrate to the automation is really helpful.

What do you dislike about ActiveCampaign for Marketing?

I really hate that I have to use Zapier to get your system to do what I need. It seems to me that your new AI platform will eventually be able to solve this problem.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

For me it really comes down to the sophistication of website tracking, tagging and email marketing. I wish the pipeline part was more flexible.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent system"
What do you like best about ActiveCampaign for Marketing?

It’s a great tool that was introduced to me to set up my email marketing and have to say it’s very easy to use the tutorials have also been a great help that they provide you with and I like that there's always helpful tips on how to use the platform and new feature updates.

What do you dislike about ActiveCampaign for Marketing?

It can seem overwhelming at first and a bit of an alien fiend for new beginners to the platform. But once you watch the tutorials I'm getting better at navigating my way around

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It's solving the neee to do my email marketing as I had not delved into this before and makes it look very professional. I'm able to provide news and offers directly to my clients inboxes now.