ActiveCampaign for Marketing Reviews & Product Details

We have been doing email marketing since 2003. Over the years we have migrated from one service to another as technology advances, and have been using ActiveCampaign for a couple years now. What can I say? I LOVE ActiveCampaign for a lot of reasons. They have awesome support. They have the functionality of ConfusionSoft without the mind-numbing complexity (we were Infusionsoft customers at one point and hated it!). It's super easy to create campaigns, and the robust tagging, targeting, and ability to create advanced automations are features I use constantly. When we moved to ActiveCampaign I also looked at ConvertKit, but ConvertKit's limitations on setting up email templates was a dealbreaker for me. In ActiveCampaign setting up a robust campaign template is easy. ActiveCampaign also has a very well-rounded training program with free weekly webinars and some training that is paid. Again, their support is the best I've encountered anywhere.

I have had to sit here and rack my brain to come up with anything I dislike about ActiveCampain. Again, we've been doing email marketing since 2003, so I've seen the good, bad, and ugly. ActiveCampaign is robust and just works. What can I say?

ActiveCampaign not only allows us to communicate with our list, but also gives us the ability to create complex automations that enhance product fulfillment and follow up, such as abandoned shopping carts. There are capabilities in ActiveCampaign, like their Deals functionality, I haven't even looked into yet. The use of tagging and the automation tools in ActiveCampaign have increased our bottom line, and, again, they just work.

I like the weekly meetings that I can request and receive 30 minutes of one-on-one training around specific issues and ways to use Activecampaign more effectively. It has been a game-changer for me to grow my business. I find the product easy to use and so helpful to grow my business.

The support I receive has been great to ease my fears and overcome things I may not know.

I am able to track and see visuals of my funnels and client paths within my business.

Lots of cool features with an amazing interface.

An offer of half between 2500 and 5000 contacts is missing

Ease of automation.

The ability to create our own automations, manage multiple mailing lists and keep track of clients.

It can be a bit difficult to work out in the beginning but once you get the hang of it your sorted.

We offer a variety of services and have in the past ran different Facebook ads for different services. As a result I have multiple email lists for the various services. The Deals allow me to track all potential leads ensuring that no one gets missed out. We also have a current client list meaning any important updates can be emailed out with an accompanying text message.

First of all, I liked the onboarding process: the fact that I had specialists to explain things, answer my questions, and hold my hand during the migration period was a game-changer. I learned a lot and it saved me a lot of time and spared me the frustration that usually comes when using a new platform.

That when I came across some technical issues with some automation, it was very difficult to access a technical resource to support me. I had to pay an external resource, as the first availability of the support team was almost 2 weeks far ahead.

It saves me time and energy, as I use automation for onboarding new clients.

We use Active Campaign like a whole business system - from leads and sales to operations and fulfilment. Anyone who is just using Active Campaign as a CRM and autoresponder is really only using 10% of its capabilities. The dashboard and reporting is intuitive and effective. Highly recommend. We're an agency that recommend all our clients use it.

I really hesitate to say 'nothing' because I don't want Active Campaign to put up the price. Part of why it's such an effective package is because it doesn't charge Rolls Royce prices for all the features we're able to get out of it.

Like I said, it goes beyond automated follow up. We use to manage whole business divisions and have insight into how each of them connect. From the leads and sales in marketing to operations and fulfilment, managing the client's experience with us so that they stay engaged, connected and get the results our business can help them with.

We tried other automation programs/companies. One thing that we found was that we kept getting hit with hidden fees. Active Campaign provided better transparency in it's pricing and also provided us with an easy to use platform which allowed for quick implementation of our marketing campaigns.

So far we haven't discovered "dislikes."

We are solving the "growth" problem with Active Campaign. Marketing is all about growing our customer base. Active campaign allows us to seamlessly do that while providing us with a competitive pricing structure that allows us mitigate the costs of growth.

We absolutely love the ability for all the tags and run our entire website/marketplace providing access to things through tags and can really dive deep into segmentation based on activity and interest.

The editor for emails is not super easy for changing/editing the design and the "undo" doesn't work great.

Literally running our entire business (email list, access to paid content/purchases, lead magnets, automations based on their activity, deal flows, etc.). It's made our business much more organized and powerful with the segmentation and automations :)

Entregar o produto que vendo é rápido e funcional

Poderia ser mais fácil de configurar arrasta e solta

Entrego meus produtos com rapidez

I can automate my email marketing campaigns without too much effort

Sometimes is difficult to manage all the functionalities

I had an increase of my sales, and also let me have more free time to focus in other channels

Not only does it keep track of the databases but you can send your emails make notes and everyone in the office is on the same page.

There is very little to dislike. We can’t attach files to the emails we sent which is a bummer.

We love the email campaigns and being able to send a certain parts of the database. We love keeping track of our deals and less. We can even send automated emails for people’s birthdays!

All-in-one solution that's easy to implement and learn.

Setup with Shopify was a bit difficult--had to ask for help. Also, the forms are hard to implement in Shopify. There isn't an easy install option, you need to know how to work with Shopify code.

Set up some automations to save some personnel hours. We've realized some profit from reviews and sales from having the automations in place. We also send email campaigns that generate sales and keep us top of customer's minds.

ActiveCampaign is straight-forward and easy to use. It is organized well. We particularly appreciate how our database can be managed and accessible. We know that there is far more that we can do with ActiveCampaign than we currently utilize.

I have managed our database on ActiveCampaign for two years + and have yet to find anything I do not like about it.

We use it to send mailings to our database and to sub-sets of our database. It is easy to keep the sub-sets separate, and to combine as needed for sending larger mailings.

The options you have to create really rich automations

I don't really get the login system (I got confused couple of times with this part)

Automation! Its easy to create campaigns. Tools are very intuitive, yet I think I need to learn it better, Im sure Im missing stuff.

How helpful they are and user friendly, especially since I came from Aweber.

The fact my business isn't growing as fast as I like LOL

Growing an audience with the minimum of technology fuss.

I like the versatility ActiveCampaign brings to us and our clients. It allows for extensive use when building out integrations and nurturing tracks where we want high-touch connections but also allows for some basic emails while still leveraging targeted contacts.

Sometimes there is SO much that can be done it is hard to get a client started with the basic features as they want to dive right in but then get a little lost.

We use ActiveCampaign to nurture lists that clients have. We also have used the personalized landing pages that are in beta for our site as well as have the chat feature installed. These are all great features to incorporate in our touchpoints with prospects and clients.

I like how customer support is there to answer any question you may have.

Sometimes the wait could be frustrating.

I'm able to save time by using AC

I love the automations, integration with Facebook custom audiences, and my open rates are through the roof, plus customer support is the best!

I wish the analytics side and reporting on open rates and click through rates was better

Able to communicate and follow up with my students and potential students

I love AC and I love the price even more! It is the best email marketing platform and you cannot beat the price.

I wish the features were more customizable in the email editing and the templates. I also cannot get the add video feature to work in an HTML email.

We use Active Campaign for email marketing and communications both internally and externally as well as email automimation.

ActiveCampaign does all the tasks that we need in record time including tracking sales, email campaigns, excellent analytics. It was easy to learn using tutorials and one-on-one onboarding so we were able to transition from our current program to ActiveCampaign with ease. I like being able to manage everything from the dashboard and create the dashboard to suit my individual needs.

It is pricy, so you need to be committed and know your numbers if you're on a budget. I don't like the live chat as I don't feel it is as seamless as some other brands. Perhaps some get more with the site and the landing pages, but when we looked into them, it again seemed like it was trying too hard, I prefer to use it to do what it's really good at which is being a solid CRM. There are so many features that you need to potentially dedicate a full-time person to the task of AC management.

Tracking the sales has been really helpful, especially with failed payments using the deals area. It's also great how the builder works for emails because it is WYSIWIG we can make formatting changes with ease. The reporting is really thorough and we can download and analyze the data easily. The lists feature is helpful for managing different contact lists and we love the tagging for really drilling down to who should receive the email.