GetResponse Reviews & Product Details
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
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Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free, Paid Plans, and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing starts from $13.30/month for 1,000 contacts if you choose a 2-year contract and increases to $19/month if you want to pay monthly. The price also increases depending on the number of subscribers you want to accommodate, from 1,000 subscribers to 100,000 subscribers.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
Pricing starts at $41.30/month for 1,000 contacts (2-year contract) and up to $59/month for 1,000 subscribers for a monthly contract.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
The pricing starts at $83.30/month for 1,000 subscribers (2-year contract) and goes up to $119/ month for 1,000 subscribers if you’re paying monthly. It can get quite pricy if you climb up to 100,000 subscribers, as you’ll be paying $700/month.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
1) Autoresponders - Time and action based 2) Create forms on the fly on our website 3) Create many different campaings 4) Excellent analytics 5) Scheduling of messages 24/7
No enough newsletter and autoresponder templates
1) Distribution of our content worldwide 2) Increased brand awareness 3) Ability to track engagement of our messages 4) Ability to segment more likely customers/prospects
Always adding more features. The most recent is conference hosting.
There is nothing I dislike. What will anyone dislike a system that is always seeking ways to make things simple for its clients?
List building. With the addition of Landing page creator, there will be no need to look for stand alone landing page creator at a higher cost.
The ease of use with setting everything up. The layout is clear and simple, and it makes doing things that could be complicated easy. I especially like the layout with setting up autoresponders and how easy it is to create good looking emails.
Some of the menus and navigation could be improved. It would be nice to be able to create more advanced segments for lists, such as creating a segment that includes people on certain lists and excludes people on other lists.
It's helped me reach people quickly and effectively with minimal hassles.
I like that it is easy to create great looking emails with the built in templates and it is easy to modify the templates and build your own. Makes your emails look professional.
I would like the ability to move email addresses from one list to another based on actions they perform, like making a sale. Maybe you have that feature but I haven't been able to figure it out if so.
Well its all about more sales and this email software helps me do that with two main features. The autoresponder is great and easy to use. So simple to set up, and I get extra sales as people progress through it. Also the survey feature is nice. I just started using it but Ive been using it to find out what is wrong with my current products and in helping build new ones. and people are more likely to answer multiple choice survey questions than respond to an email. so it helps in product development too.
I have been using get response for over two years. I really like the perfect timing feature that gets the email to the customer when they are most likely to open it. The ptice was good for our company. We were just getting into email marketing and the previous system we used was harder to set up and get going.
There could be some improvement with the flexibility of the templates for the positioning of the text and graphics. Also when posting to facebook it posts the footer address instead of the content block.
Getting email out to my customers on a regular basis. It has definitely been eye opening how important it is to get in touch with your customers on a regular basis. There is social media but with email you are able to deliver your specific messages to your customers without filtering from sites like facebook. Our next step will be working with market segments to make sure we are delivering the right messages to right people. There is a lot to know about email marketing and we are reading about it everyday to stay on top of it. We will soon be tranching into videos and I hope we can incorporate those into the email marketing plan as well for our customers.
I like the different forms and tools that Get Response has. Especially the Autoresponders, email pop ups, and the exit popup. These help us to gather new clients and retain current clients. I like that I am able to schedule when the emails go out - that way I can setup several emails and schedule them throughout the month.
The ability to work within and change the layouts is a bit clunky at times. The exit popup does not seem to work correctly - ie when you move to the side of the page to scroll down you get the exit popup. We use Big Commerce and the integration is ok but at times does not import emails on a regular basis. I have to occasionally check to see if it is up to date.
Keeping our customers informed and promoting our online business.
Customer support is very responsive so I'm not left stuck with any issue.
I wish the system would show a flag when the same email/subscriber shows up on multiple lists.
I need to send weekly newsletters to my readers, and to keep expanding at an affordable price. The emails that go out look better and sharper than the ones from my former email management company.
In today's outrageously poor tech. support, Get Response stands out as an exception. Not that I call often, but when I need to, I never have to wait long, and there is always a very nice and knowledgeable specialist who will do all what it takes to solve any issue or question I might have. That is totally valuable for me.
I wish the Landing page would be really mobile responsive.
Reaching my subscribers. This allow me regular and interactive communication.
Time Travel option: It sends the email on the specified time of the day according to the location of the subscriber which is a great option. Superior Autoresponder options. Reports of subscribers plus email tracking. Integration with other platforms such as JVZOO, Zaxaa, Optin Monster, Insta Builder, etc. + API integration option. I have personally used it with JVZOO and it successfully integrated into it capturing the buyers emails correctly into the specified list and without having to require a double optin. I also have used it with Zaxaa and it very easily integrated with the specified list and successfully added all the buyers instantly into that list through single optin. I have also personally did integration of Optin Moster with GetResponse through API but in this case it required double optin and did not allow single optin. Also ease of use is a very important factor. It has a very small learning curve.
Nothing really! I don't think I dislike anything in GetResponse. Although it would have been really great if it had more options such as built in shopping cart like InfusionSoft, but then InfusionSoft is way more costly than GetResponse.
I am getting connected to my target market using GetResponse, emailing them with free content and also selling related products to them.
GetResponse is very easy to use and has an excellent 'Autoresponders 2.0' feature which gives you a calendar view of your automated email sequences that you can easily visualize and use to build full email follow up campaigns. The interface is very modern and easy to use. They also have a landing page builder service that lets you create landing and lead pages for your campaigns. Email deliverability is very good, skipping the spam box. But the best part is that GetResponse is much more affordable versus the other big e-mail marketing services out there like AWeber.
Some of their templates aren't responsive/mobile friendly, and they have limited pre-defined text for the confirmation emails that go out to confirm your user's email address, most of which mention GetResponse and provide them with branding. I prefer them to be completely in the background and not mention their brand in my emails.
I provide emails to my customers through automated follow up sequences, and have found it much easier and efficient to build a follow up campaign through GetResponse than most other services I have tried.
Easy email marketing Easy promotion& sell
It's monthly based subscription and it should be annual based subscription plan and it should have attractive discount offered to attract customers
Easy e communication with the clients and customers.
Easy to use interface Powerful automation tools Wide range of email templates Excellent customer support Affordable pricing
Some features can be complex for beginners Limited reporting capabilities Not as many integrations as some other platforms
Landing pages: Create high-converting landing pages to capture leads and grow your email list. Marketing automation: Automate your marketing workflows to save time and improve efficiency. The platform is affordable and offers a wide range of features to help businesses grow their email lists, engage their subscribers, and track their results.
Ease of use, affordable price, customer service.
No notification when you go over your contact limit.
Email automation funnels.
GetResponse boasts a sleek and user-friendly interface that makes navigating its various features a breeze. Whether a beginner or an experienced marketer, the platform's intuitive design ensures you can easily create and manage campaigns without feeling overwhelmed. One of the standout features of GetResponse is its exceptional email marketing capabilities. The platform provides a wide range of customizable email templates, making creating visually stunning and engaging emails effortless. Additionally, the drag-and-drop editor allows for seamless email design while advanced automation tools streamline the entire email marketing process.
GetResponse's pricing can be high, especially for small businesses or startups with limited budgets. While the platform offers various plans tailored to different needs, the cost may still be prohibitive for some users, particularly those just starting out or with smaller subscriber lists. It would be beneficial to have more affordable pricing options to accommodate a broader range of businesses. Although GetResponse offers a wide range of email templates and landing page designs, the customization options can sometimes be limiting. The predefined templates may restrict users who want to create highly unique and personalized designs. Enhancing the customization capabilities and providing more flexibility in design customization would significantly enhance the platform's appeal.
GetResponse provides a centralized platform where users can manage various marketing activities, such as email marketing, automation, landing pages, and webinars. By offering these tools in one place, GetResponse streamlines marketing operations and eliminates the need for multiple disparate systems. This centralization saves time and effort, enabling users to focus on their core marketing strategies and campaigns.
GetResponse provides an easy-to-use marketing automation tool that enables users to create automated workflows to engage and nurture their users. The platform allowed me and other businesses to create workflows based on user behavior, such as email opens and clicks, website visits, and form submissions.
GetResponse offers A/B testing for email campaigns but it does not offer this feature for marketing automation workflows. This means that users cannot easily test different versions of their automated workflows to see which one performs better.
GetResponse is one of the great platforms when it comes to email marketing. It really helped to create an automation and further gain a good number of email lists for my site a
GetResponse has an intuitive interface that is easy to use, even for beginners. The drag-and-drop email editor makes it simple to create professional-looking emails without any coding skills.
Its pricing is relatively expensive compared to some competitors, especially for more extensive lists or advanced features.
I am using it for Automating Email Marketing Campaigns.
I have used this software to deliver emails and magazines to subscribers. Emails can be typed in one time and scheduled for later. It was one of the most straightforward software, fast and hands down the best autoresponder.
It is vital to upgrade with time, so adding more features that give users more flexibility for plugins will increase customer intake. I would
It made building an email easy and helped me push my customer base more. The scheduling of email feature saved a lot of time for office staff.
The software was very user-friendly, and I was able to set up my email chain fairly quickly. I like how you could use special codes to automatically select the person's first name.
$19 a month was a little expensive for me since I was just starting out in the marketing world. If you are unestablished marketer and can afford the $19 a month I would say go for it.
Not having to take out and send individual emails. This really streamlined that process for me. It eliminated a lot of the administrative tasks I was having to do.
I love getting to use the chat for customer support whenever I need it.
Occasionally, customer support refers me to an article already created about my problem. This makes sense, but I love it best when they really listen to me about the individual situation and break the help down into steps.
GetResponse makes sure word gets out about my services. Without them, I'd be at the whims of social media algorithms. Not dependable or enjoyable much of the time.
Easy to use for beginners because of interface
Segmentation help because not able to track events
Good for startup, pricing and usability
