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GetResponse Reviews: 4.3/5 — Solid Choice
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
GetResponse has added AI-powered features including an AI email generator and AI campaign builder.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free , Paid Plans , and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing varies depending on your contract length and the number of contacts. See GetResponse pricing for current rates.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
See GetResponse pricing for current Marketing Automation plan rates.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
See GetResponse pricing for current E-commerce Marketing plan rates. Pricing scales with the number of subscribers.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
Compare GetResponse with other popular tools in the same category.
Integrating mailing app and webinar app is a great solution for building B2B sales funnels. It is definitely the most affordable solution for doing so. Perfect timing method for sending emails seem to be working. Not yet tried the new CRM feature.
The wysywig (what you see is what you get) editor could be better.
Doing mass mailing and creating webinars for future and existing clients.
*Sign-up for free *Easy-to-use email marketing platform. *The platform is newbie friendly. *Faster Response and lots of tools. * Easy setup *GetResponse services are fast and helpful. *Easy to use and faster than most marketing platforms. *Legitimate platforms and many themes. *Easy start for newbies to launch there first marketing gig. *Increase leads. *Building your email list. * Awesome awesome awesome awesome I like using this platform for my business and personal use Getresponse has been and awesome platform from day 1 and has been doing a awesome job paying back my hard work and time building and getting feedback from linkedin and facebook users. I like using this platform for my business and personal use Getresponse has been and awesome platform from day 1 and has been doing a awesome job paying back my hard work and time building and getting feedback from linkedin and facebook users. I love the drag and drop building technology and the ease of uploading my photos and content into the form. It makes it easy to build for a client and allow them to fill in the sections they need! Easy throwing together a promo email from their already completed templates makes lives so much easier.makeing your marketing much easier.
Using Get Response is and AAA experience not a bad platform at all to dislike. has been the best marketing experience platform i have ever used. You have a lot of learning to try to get things to line up exactly as you want and choosing your photo, and choosing a photo background buttons look identical so it is easy to mix up and do the wrong thing.
i Realized using get response has been and awesome experience building my business from the start.
The automation options in mail marketing tasks are my favorite, but also the CRM-type functionalities, which were integrated very well with GetResponse in my email. A transparent company when contacting customer support. Our dream was fulfilled !! Now we can add the same contact list to 2 subscriptions and this gave confidence to the clients. By agreeing to purchase an email plan I have received a discount, which I have to admit, because of the plan I was acquiring, it was very profitable. What stood out for much is the USP webinar, this certainly can not be found on similar platforms. Its creator of templates and styles is my favorite.
It is difficult for us, to control the data capture forms because they are not responsive, therefore it is impossible to predict where and when they will be displayed on devices of different sizes. Limited templates between RSS - HTML in emails. The CRM functions are not independent and should be evaluated and improved for a better experience. To perform A / B tests you must acquire the most expensive plans.
Mail Marketing automation, confidence in our clients, more sells and conversations and a very good way to improve our sells-way strategy.
I've always worked in tools like Hubspot or Eloqua for email marketing but this tool for a smaller scope is very efficient and user-friendly.
The email editor is a little limited: once you go to HTML view, you can no longer go back to drag and drop.
Email Marketing
Very easy to navigate and craft custom emails.
Clunky design, poor customer service overall.
Email marketing, improving CTR.
That i can Create personalized newsletters for everyone on my list instead of generic emails to drive sales
The templates are a little less fun than other programs, but that can be overcome
As a online marketing company, Getresponse really helps to organize and get out the marketing material and statistics that would take me days to do on my own.
The newsletter creator is really easy to use and creates gorgeous looking pieces to send out to your lists. The workflows are also very easy to create.
I wish it were a little more intuitive but overall, I got used to the entire setup within a few days. I like the tagging system but wish there was an easier way to send messages to those specifically tagged outside of automated workflows.
GetResponse has a combination of features that are important to my business. I keep multiple email marketing lists there and I can quickly schedule my weekly newsletters and daily call reminders for my sales team, update mailing lists and create automated follow up sequences. Overall this has automated a lot of processes for my business
GetResponse is easy-to-use email marketing software, is easy-to-use email marketing software. It offers many advanced features that you can try for free, including Salesforce integration and flexible auto-responders. ... Whether you're promoting content, selling products, or holding a contest.
Some things in the interface are not very intuitive. Like when I want to create an email as part of my automated campaign, and it's called a "newsletter." But like I said above, the answers are only moments away with their chat support, so I can't complain. One of the things I really don't like is that when you remove a contact from one of your lists, it's gone. There is no "all contacts" repository where you could keep a contact, but without any list memberships.
great benefits for companys
Help in marketing of our products and services.
Nothing much. I think they need more of awareness and help reduce cost.
Networking and Marketing
I love how easy it is to use with the templates.
There are limitations within the templates of how things can be laid out.
Growing customer awareness.
I like that it is simple to use and that I can have multiple people working in the account
I dislike that sometimes the system freezes and makes it difficult to work in. I also don't like that their SalesForce integration doesn't work.
We use this for email marketing and it suits our needs just fine with their templates and reporting.
Ich habe bislang eine Newsletter-Anbieter ausprobiert und komme immer wieder auf getresponse zurück. Gerade Anwender, die mit der englischen Sprache Schwierigkeiten haben, werden hier zu ihrer Erleichterung feststellen, dass sich Getresponse ganz leicht auf Deutsch umstellen lässt. Die Bedienungsoberfläche sowie die Einrichtung eines Formulars, die Integration auf eine Website sowie die Möglichkeit, einen Autoresponder sowie eine Landingpage ins Leben rufen zu können, haben mich letztendlich überzeugt. Sollten wider Erwarten Fragen auftauchen, hilft der Support von Getresponse zeitnah weiter. Die Installation für seine Webseite, insbesondere wenn man mit Wordpress arbeitet, ist ganz einfach. Besonders gut gefällt mir, dass sich zwischen verschiedenen Möglichkeiten auswählen kann, was man für seine Webseite einsetzen möchte. Sei es, ein Pop Up oder eine Scroll-Box, die Möglichkeiten sind enorm.
Was ich noch sehr vermisse, ist die Möglichkeit, in den Newsletter-Formularen einen Link unterzubringen, wie zum beispiel der Hinweis auf die Datenschutzbestimmungen, die auf der eigenen Webseite hinterlegt werden müssen. Ich hoffe, dass künftig die Möglichkeit besteht, dass man in den Formularen einen Link zur Datenschutzbestimmung für seine Website integrieren kann.
Ich habe es endlich geschafft, für meine Webseiten einen Newsletter einzurichten. Lange Zeit habe ich mich dagegen geweht. Nicht weil ich das nicht wollte, sondern weil ich die Anleitung mancher Newsletter-Anbieter nicht verstanden habe. Immerhin möchte man nichts falsch machen.
I think the best use of this product is the automation feature. You are able to really setup complex marketing campaigns.
It's hard to look at all of the different customers in your system
Email automation has allowed me to add more customers to my email list
GetResponse has a lot of cool and useful features but the best one has got to be the landing pages.You can build world class landing pages that look great in half the time and little effort.It ships with a drag-and-drop builder if you are not very technical but has a great code editor if you want to take a look under the hood. The autoresponders are super easy to setup and have some great applications in a business context.Also the organization of your campaigns and users is top notch. The UI/UX is great as well. I would recommend GetResponse if you want to go for the easiest setup and easiest maintenance.
Double-optin is enabled by default. That Kinda sucks because the settings are hard to find. The analytics for your email campaigns are okay but could be better. Also , the dashboard is not very customizable, you could lose track of KPI's for your campaign pretty quick.Lastly, the naming of campaign forces you to have some very cryptic campaign names, these could be loosened up a little bit.
In our marketing department, our biggest problem is not getting leads, it's moving them through the funnel and converting them. We use GetResponse for both lead generation and lead nurturing with a huge bias on nurturing .We are getting so many leads that the sales department cant handle nurturing all of them for conversion,This is where GetResponse comes by using it's list segmentation and Autoresponders to keep the leads hot for the sales team.
The best thing about this training is how the lessons are presented in a clear and logical sequence. Abby the presenter makes the experience enjoyable. None of the lessons are more than 10 minutes long and there is always a task list to complete after each lesson.
I have to say there really wasn't anything I disliked about the training sessions. If I was going to say anything about this...I couldn't get the lessons finished fast enough...I was always looking forward to learning all about what was coming next!
I want to help people learn how to set up an internet marketing business, Most trainers do not place enough importance on the need for a dedicated database of people who will become avid fans!
Fairly easy to use but incredible support any time
A very small number of support staff can be abrupt.
I'm able to email a service to all my small business clients. Still too early to see.
I like that you can customize the automation feature for the emails and assign tags depending on the action that was taken.
Right now there is nothing I dislike about GetRsponse.
I can save time by setting up the emails so that I can spend more time with the day to day activities and customers.
The fact that Get Response has so many different solutions in it's platform. Autoresponders, Email Newsletters, Webinars, and more. It's really nice to have so much functionality built into the platform.
I can't think of anything I really dislike about the platform.
The business problems: Needed to create automated email sequences that were able to be scored and changed behaviorally.
I find Getresponse is very easy to use, scalable and always has new enhancements such as the landing page engine
Cant think of anything I don't like as I use pretty consistently over the last 5 or 6 years
I use it to get clients to start building and managing an email newsletter. Using Getresponse means it is simple to add forms to client websites and also get people to signup and manage their subscriptions
Although there're actually many tools for email marketing, GetResponse is the best one. Its convenient editor, easy-to-use templates, ability to create very special segments, conduct a/b testing, 1 GB of picture hosting, quick customer support and so on and so on DO NOT have worthy analogs!
Maybe the only think I dislike is the limited automation – While GetResponse’s automation features are very powerful for the price, they’re quite limited in terms of functionality. Currently, there are only about seven rules that you can use to automate actions.
Our email marketing needs are completely satisfied :)
Offers comprehensive reports analyzing subscriber actions (scored 5 out of 5 stars for Analyzing Reports)
While GetResponse do collect IP information, I’ve never figured out how to segment an email campaign based on location without having to explicitly ask the subscriber to enter their location in an email capture form.
Maka better email-marketing reports.
I did a comparison of GetResponse to Aweber and Mailchimp. Here is where GetReponse beat out the other two: 1. Price 2. Options 3. Has surveys I believe that it offers the most over any of the other email services without costing too much. I love their Advanced package which allows for high-level segmentation and thus raises it to the level of Drip for a MUCH cheaper price than Drip. I also love their customer service. They are amazing at responding immediately and I've only had one person who didn't have a smart answer...however, I have used their support multiple times over the years and they've been top-notch.
In the A/B testing, I don't have as much control as I like. If I made a mistake, I have to cancel it, and then figure out who hadn't gotten it yet, and create a new list, a on and on. This is a little rediculous. Also, I'm not a fan of their tutorials...they are not as useful as they should be. They have videos and a wild chase for answers in their FAQ section, but it does't make sense. They should easily lay it out so that I can go from zero to hero on email marketing. My success is tied to their success. The more I get out of email marketing, the more I'll pay them.
Helping people to sell more books.
I like the ease of use, it is easy to setup campaigns, capture forms and it integrates with Wordpress.
To be honest,there isn't anything we don't like.
We are using it for clients to help them build email lists and automate part if their marketing using multi part courses.
I love that there is functionality to build a newsletter from scratch! The site is user friendly and super cost effective. The reporting and analytics are awesome as well.
Sometimes formatting can be a bit tricky, but once you get the hang of it things become a little easier.
We're able to quickly create our monthly newsletter and get it out to our entire network with the click of a button.
I love that there are a lot of template choices and staff ready to answer questions that my clients may have.
I can't think of anything. I truly enjoy the service.
Some of my clients wanted other choices when it came to their email marketing needs and GetResponse was able to fill in the gaps and offer services that some of the other tools my clients used didn't have.
I like much their service availability of 99.99%, Dedicated support by account manager, numerous advises for different channels of digital marketing, not limited only to email marketing.
I dislike the absence of campaigns result table dashboard, a dashboard to have all A/B testing experiments records missed as well.
GetResponse is a very powerful email platform helps us both capture the new leads and the most important to gain multiple value from the retained customers. Autoresponders works just fine. Marketing automation configuration toll is just awesome. Strongly recommend to try and test. http://www.getresponse.com/index/homepage88
We've been using GetResponse for 3 years now without issue. It works great. Being so simple to use, training new employees on it is a breeze.
There's not much we'd change about the functionality.
The people that view our email campaigns are typically far more interested in the content than other more casual social media users.
The ease of sending out emails to all my clients is really fantastic!
I really haven't run into any negatives.
Being able to communicate specials and availability on a regular basis on a broad scale, means a greater return in profits for me!
I like the fact that I could import my email list from my previous autoresponder, no questions asked. I also like the level of support for the Greek language, which was a problem with my previous autoresponder.
I dislike that the only payment method is through credit card. I would like to have the choice to pay my subscription with my PayPal account.
Getresponse helps me connect with my audience in a more personal way. Having a newsletter for my blog has increased my pageviews, and I am also able to ask my readers opinions regarding future posts.
Quick reply from customer service in live chat.
Not applicable. I like the product and service.
Enjoy seeing the stats and the ease of the program.
