What Are Landing Page Builders?
Landing page builders are tools that help you create effective landing pages for your website. They typically include features like templates, drag-and-drop editors, and integrations with popular marketing and eCommerce platforms.
Some landing page builders are part of larger website builders or eCommerce platforms, while others are standalone tools. There are even some that are designed specifically for niche sites.
Why Use Landing Page Builders: Key Benefits to Consider
There are several reasons users might want to use a landing page builder for their website. Here are some key benefits to consider:
Landing page builders help create professional-looking landing pages without needing to hire a designer or developer.
Most landing page builders offer a wide range of features and customization options, that allow users to create pages that are truly unique to their brand and company identity.
Code-Free Website Creation
Landing page builders are designed to be easy to use. Even if users don’t have any coding experience, they can create and edit pages, without needing to rely on IT or web development to help.
Using a landing page builder can help users save money since they won’t need to pay for separate tools or services to create their pages. Additionally, many builders offer free plans or trials, so users have the option to try them out before making a commitment.
By creating targeted, effective landing pages, users can improve their website’s conversion rate, generating more leads and sales for their business.
Many landing page builders include features like forms and pop-ups that make it easy to capture leads from pages. This can be a valuable way to grow email lists or generate sales leads.
Who Uses Landing Page Builders?
Landing Page builders are used across various industries and fields. Below are some key examples that help illustrate how this particular software can benefit specific departments.
Marketing teams are responsible for creating and executing online marketing campaigns, which include developing and managing landing pages. A lot of marketing teams have limited time and resources, as such, a tool like landing page builders offer an easy way for the team to execute their lead generation and communication campaigns.
Online Course Creators
Online course creators need a straightforward, user-friendly online portal that will allow their audience to discover their offerings. With landing page builders, they can easily build a gateway that lets them convert prospects into customers or subscribers.
App developers, with the help of landing page builders, can introduce their innovative apps online easier, complete with comprehensive information on what their apps do and how it can help users.
Small Business Owners
Small business owners can save time and resources by using landing page builders to build their own landing pages for lead generation campaigns, regardless of what industry they are operating in. From creative services to eCommerce, landing page builders offer an easy, no-code solution that lets users introduce brands and capture prospects so they can move further along the customer journey.
Landing page builders are an important part of any industry field because it allows users to track their efforts with comprehensive metrics and analytics that allow teams to improve their efforts.
Features of Landing Page Builders
Here are some key features of landing page builders that users should take note of:
Drag and Drop Functionality
Many Landing Page Builders offer drag-and-drop functionality, which makes it easy to create a landing page without any coding experience. This can be a great way to create a landing page quickly and easily, without having to worry about the technical aspects of coding.
One of the great things about drag-and-drop functionality is that it allows users to easily move elements around on your page, without having to worry about breaking the code–and do so visually. This can be a great time-saver, especially for users who are not familiar with coding.
Lead Capture Forms
Most landing pages will include a lead capture form, which is used to collect information from visitors. This can be used to gather contact information, such as an email address or phone number so the brand can continue keeping in touch with their prospects and move them further along the customer journey.
The information collected in a lead capture form can be used to follow up with potential customers, and can also be used to create targeted marketing campaigns. Lead capture forms can be created using a drag-and-drop builder, or they can be added to a landing page using code.
Lead capture forms work as follows: a visitor enters their information into the form, and then they are redirected to a thank-you page or a confirmation page.
Some lead capture forms also offer the option to redirect visitors to a specific URL after they submit their information. This can be used to send them to a product page, or to a landing page for a contest or giveaway.
Mobile responsiveness is essential for any landing page, as more and more people are using mobile devices to access the internet. Landing page builders offer mobile responsive templates so that a company’s landing page will look great on any device and ensure a seamless user experience.
Some landing page builders also offer the option to create a separate mobile version of a business’s landing page. This can be a good option if the user wants to make sure that their landing page is tailored specifically to their brand and fully optimized for mobile devices.
However, it’s important to note that creating a separate mobile version of their landing page can be more time-consuming and can require more technical knowledge.
Templates and Designs
Most builders offer a wide range of templates and designs that users can use. This makes it easy to create a landing page that matches the unique company brand aesthetic and style. Some templates are more general, while others are designed for specific types of landing pages, such as lead capture pages or product pages. Many landing page builders also offer the option to upload images and videos, so you can further customize landing page details and features.
Many of the templates provided by builders are also responsive by default and cater around a primary theme or subject matter. This means users never have to reinvent the wheel, and instead, have the option to select a template that suits their specific industry instead.
Landing Page Builders offer tracking and analytics tools that help users track the performance of their landing page. This helps users optimize landing pages for maximum conversions.
Some of the things that users can track with analytics tools include:
- The number of visitors to the landing page
- The number of people who submit their information through the lead capture form
- The number of people who click on the call-to-action button
- The average time spent on the landing page
- The bounce rate of the landing page
Data gathered from these features can help improve metrics and boost overall performance.
Key Features to Look For
When you are looking for a landing page builder, there are a few additional key features to look for that go beyond what’s considered standard but are still must-haves:
A/B testing is a technique used to test different versions of a landing page to see which one performs better. This helps users optimize the landing page for maximum conversions.
Most landing page builders offer A/B testing as a standard feature. However, some builders may charge an additional fee for it. If the user is serious about optimizing their landing page, then A/B testing is a must-have feature.
A/B testing in landing page builders generally works the same way across all software. To use A/B testing, you first need to create two versions of your landing page. Then, the user will need to select a metric that you want to track, such as the number of people who submit their information through their lead capture form.
After that, the user needs to decide how long they want to run the test for. Once the test is complete, they can then see which version of the landing page performed better.
SEO optimization helps landing pages rank higher in search engines, which leads to more traffic and conversions. If the user wants to ensure that their landing page is optimized for search engines, then SEO optimization is necessary.
To optimize landing pages for search engines, users need to add relevant keywords and phrases to the page. The landing page also needs to make sure that the page is easy to navigate and that it loads quickly.
In addition, backlinks need to be added as high-quality backlinks can help boost page rank in search engines.
Social Media Integration
Social media integration allows users to share landing pages on social media and track overall campaign performance. With social media integration, users can easily share landing pages with just a few clicks. Users can also track the number of people who click on the links and the number of people who convert.
In addition, social media integration allows you to create targeted campaigns. For example, users can target Facebook users who live in a certain city or who are interested in a certain topic for a more tailored approach to communication and marketing.
Testimonials are a great way to build trust with potential customers and show them that your product is worth their time and money. And social proof has long been regarded as a top way to increase conversions. In fact, 37% of top-performing landing pages include some form of testimonial.
Important Considerations When Choosing Landing Page Builders
On top of the essential features users should look for in landing page builders, here are some key considerations to keep in mind when you choose the right tool for your business.
Ease of Use
Users should try to find a landing page builder that is easy to use. The beauty of landing page software is that it is a no-code tool that simplifies the creation and execution of landing pages. Without coding knowledge, users will have to rely on a drag-and-drop feature as they will be designing everything themselves.
Landing page builders should also offer a multitude of templates and designs to choose from. This allows users to create a landing page that matches a unique brand and style. Features should be simple to navigate and features should be intuitive and self-explanatory.
Pricing in the Context of Features
Landing page builders can range in price from $0 to $500+/month depending on what they can do.
The most important thing is to consider the features a business needs in relation to the price. A company may opt for a cheaper-priced builder, only to realize that it lacks all the features they need to ensure campaign success. Remember, some builders offer more features than others, so companies should make sure that they’re getting the features they need at a price that fits the budget.
Be sure to consider customer support when choosing a landing page builder. Users need a builder that doesn’t offer adequate customer support.
A good landing page builder should offer 24/7 customer support. Ticketed support is ideal as is live chat. At the very least, the tool should provide ample tutorials, walkthroughs – and preferably – videos to guide you through setup. This way, you can rest assured that someone will be there to help you if you need it.
Landing page builders often work best with other software designed to maximize efficacy. Choosing a platform with comprehensive software integration lets users customize and ensure better results.
Software Related To Landing Page Builders
Landing page builders are usually used in relation to or together with the following software:
Email Marketing Software
Email marketing software allows users to send mass emails to their list of subscribers. This is a great way to stay in touch with customers and keep them updated regarding the latest products and offers.
Some email marketing software even allows users to automate email marketing campaigns, so that they can set up a campaign with ease. This can save users a lot of time and hassle in the long run.
CRM software is a great way to keep track of customers and their contact information, often used by businesses that intend to sell products or services to them.
It can also help users to track sales and leads so that users can see what’s working and what’s not–information that can be very valuable as users try to improve their sales process.
Marketing Automation Software
Users save a lot of time and money in the long run with marketing automation software, as it can help them automate many of the tasks that would otherwise have to be done manually.
Website builders are a great way to create a professional-looking website without having to hire a web designer. Website builders typically come with a drag-and-drop interface, making it easy to create a website despite not having any technical experience.