Webflow Reviews & Product Details
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Exclusive savings on Webflow through Findstack Deals
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
In terms of downsides, Webflow Ecommerce suffers from a lack of integrations, payment gateway inflexibility, and a clunky UI for viewing orders and customers. These combine to make it a poor choice for larger e-commerce businesses.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
- Starter (free): webflow.io domain, 50 CMS items, 50 form submissions (lifetime), and 1 GB bandwidth.
- Basic ($14/month): Custom domain, 0 CMS items, 500 monthly form submissions, and 50 GB bandwidth.
- CMS ($23/month): Custom domain, 2,000 CMS items, 1,000 monthly form submissions, 200 GB bandwidth, and 3 content editors.
- Business ($39/month): Custom domain, 10,000 CMS items, 2,500 monthly form submissions, 400 GB bandwidth, and 10 content editors.
- Enterprise (custom): Custom domain, 10,000+ CMS items, custom monthly form submissions, custom bandwidth, custom content editors, and uptime SLAs.
eCommerce Websites
- Standard ($29/month): 500 e-commerce items, 2,000 CMS items, 2% transaction fee, and all CMS plan features.
- Plus ($74/month): 5,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
- Advanced ($212/month): 15,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
Webflow Pros & Cons
| Pros | Cons |
|---|---|
| Impressive design and functionality freedom Easy drag-and-drop design UI is well signposted Excellent educational resources No need for plug-ins or add-ons Great template library |
The steep learning curve may scare off some users Higher price than competing tools E-commerce features are underdeveloped Technical SEO capabilities are limited |
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
The software doesn't limit you by having a bunch of pre-baked features or widgets. It gives you a clean canvas (if you choose) to work on and writes some of the cleanest code I've seen in a wysiwyg editor. This tool is a great way to introduce designers into how websites are coded, and a great time-saving tool for seasoned vets to get in and get the job done quickly.
Some of the features are a bit limiting, but not all. The symbols would be great if the text was variable based on a collection's data.
I've seen an 80% decrease in the amount of time and effort needed to create simple marketing sites for clients.
I like webflow because i dont have to really type in a single line of code, the interface is extremely intuitive and is a breeze to learn. All you need is some background on basic html & css plus some best practices for designing for web. The recent addition of a CMS also makes it extremely useful for those who want a custom website such as a blog without having to stick to templates everyone else has.
The hosting plans are quite expensive and not very friendly for designers/developers who are selling to other clients. It also doesn't have any e-commerce integration rendering it unfavorable for shopping/sell websites.
Webflow allows a design like me to take full control of my design work from wireframe to prototype and reducing time spent in handing off a psd file to a developer and having to go back and for with edits or miscommunications leading to things not follow the design. It also speeds up the process of seeking client feedback and reviewing since everything is so easy to update quickly
Webflow is great for creating high-quality landing pages in a short amount of time.
There are some features I feel like Webflow is missing. For example, I wish you could select multiple items at once.
The benefits include creating high-quality landing pages in a short amount of time. It removes the need for a web developer to build our website and landing pages.
It allows me as a designer to control the final look an feel of the website or app without writing a single line of code.
The system limits my code skills. Because i do write code sometimes it's limited a bit in this option
It solves the need in a programmer in the first stages of project since am able to do more tasks .
The user interface is very similar to modern Adobe software, so much so that using it felt very familiar, even when I was just starting. Allows easy web design using modern standards and elements. Anyone with some familiarity with software would have an easy time learning to use it, the learning curve is not steep.
Like any WYSIWYG editor, it has it's limitations, which become evident when you want it to do something and can't figure out how to make that happen. Some ability to integrate manual HTML/CSS would be a nice feature.
Used Webflow to mock up our website for the web developer to rebuild as a Wordpress template. It allowed for easy, tasteful design without spending a ton of time on it.
Webflow makes it possible to quickly and easily create prototypes for my clients, and makes development easy and fast for our programmers.
Sometimes the app is glitchy. It has lost my changes more than once, and frequently has display issues when copying a template and renaming.
Mocking up responsive web pages in static programs takes so much longer than it does in Webflow, and I'm able to create more detailed prototypes that allow for more responsive, subtle interactions that surprise and delight the client and user.
I enjoy all of the pretty colors on the platform. It is really pretty.
Absolutely no complaints. Additionally, Webflow keeps their innovation cycle continuously moving, providing updates in a timely manner.
UX, Design, and some front-end dev now work within the same platform. Before, we had 4 or 5 different platforms being used by different teams. Now, we are working and learning from the same tool. On top of that, we're now displaying digital work as we should - live, in interactive form. Previously, we were walking clients through PDF's. Now, we are showing fully responsive designs, live, in-browser.
WebFlow is an awesome tool whether you have limited knowledge of code, are just starting out, or need to quickly create a polished prototype to share with a client. My favorite part is you can quickly create mockups and prototypes in low or high fidelity. It was also a very pleasant surprise that you can identify animations and interactions so that it is a realistic prototype, not just a clickthrough like you have with InVision.
There's a learning curve. You really need to start thinking like a developer and creating structure, if you aren't already. There isn't a set grid system that you're working on, it's already set at certain breakpoints.
That you can very easily to get to a prototype and better share your designs with a realistic prototype.
The best thing about Webflow is how it's easy to use yet incredibly powerful. You can get up and running in a matter of minutes with a basic site. But, depending on your ambitions, it can be nearly as complex and powerful as you wish for it to be. Through custom code and add ons, the possibilities are massive.
The biggest downside about Webflow is the pricing. It can get quite expensive.
Webflow allows me to get sites up running incredibly quickly. The speed at which we can go from concept to execution for a polished, professional site is unparalleled.
Both Designers and Web developers can use it easily, as it provides the tools that both designers and developers love, with customizability that mimics most functionalities that users need.
Crazy enterprise pricing (5 digit USD /year) if your traffic goes to a certain threshold. You have no way but to accept it or seek to an aternative hosting provider.
It helps designers/marketers build interactive website contents without having web developers' help every time.
The way I am able to bring the designs I create to life without getting bogged down by code is just fantastic. The versatility Webflow offers is amazing and really showcases the value of no-code technologies. The community also is amazing and helpful
There's not much to dislike but only a bit of a learning curve, especially if you're new to the web design world however the community and content does make it the curve easy to climb.
What could have been a inefficient juggling act between design and coding is now a smooth, creative experience. Webflow has made complex tasks like building simple marketing landing pages so much simpler, freeing us up to focus more on the creative side of things.
This web application provide some great ready to go template for UI which you can also use as a mockups . Some components in webflow just need to drag and drop on to the canvas and your UI gets ready
Limited templates. We can't change the vectors according to the user need its just user need to stick with thw webflow templates .
Ease of work for the UI designing , you dont need to actually design a whole UI
A super powerful tool that churns out high quality code hosted on best-in-class platforms. The community - both organic and curated by the Webflow team - is great, with countless people out there helping to take Webflow from strength to strength.
Some shifting priorities around features
It takes the pain out of managing hosting for our clients, and the opinionated CMS helps keeps things streamlined.
Some of the features that I like about Webflow are: Easy Customization of pages Integration of forms from multiple Marketing Automation Tools
Sometimes it gets a little tough when someone else is editing the page you would not be able to takeover unless they have approved it
Our Website is hosted on Webflow and this helps in building Product pages, Webinar or Event Registration Pages, Blogs etc and for now we have seen good traffic for leads via Organic
You can change everything and customize fonts, colors, and branding. The interface is easy to follow and find what you need.
I sometimes struggle to get the effect I want but I think that is more on me and my lack of web design knowledge
Able to incorporate client branding
How they evolve the product frequently, bringing in new features requested by the community. The way they make it easy and fun to learn how to use the product.
Some limitations are quite old and have been requested by the users for years - especially CMS and nesting limitations.
Visually coding, ease of use in their CMS, reliable hosting.
The handling is interesting and simple, and it allows a certain saving of time in the creation of interface and small sites. The princing is also a big asset of this solution.
Even if it is powerful, I find that the no code is still too limited and difficult to maintain and evolve on the medium term. It lacks connections with third party applications in my opinion.
It's a huge time saver and a solution that allows you to produce cheaper sites than by going through developers. It's also easy to edit content in a maintenance phase.
The flexibility of design options and ease of use/administration
Bit of a learning curve, but much better than alternative CMS solutions
Our old CMS was very inflexable, taking substantial resources to manage. With webflow we can do more with less.
Webflow support is amazing, they provide great insights into their solution and have helped us achieve our goals within their platform.
We've had some issues with renewals and selected services, but all were corrected quickly.
We've built a complex web platform that has been easy to build, maintain and expand.
Easy to use with a simple user interface that makes building web pages a breeze for someone with much of a technical background. Plus, they provide a tremendous amount of online help when you're in a pinch.
Not much to dislike. The only drawback I can think of on the platform is the tracking is minimal. I wish I could setup tracking differently per page with Webflow vs a set it for all in a folder.
We're able to quickly create and deploy marketing landing pages vs going through our internal IT and web teams. This has allowed us to save money and reduce a backlog of page requests.
