Webflow Reviews & Product Details
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
In terms of downsides, Webflow Ecommerce suffers from a lack of integrations, payment gateway inflexibility, and a clunky UI for viewing orders and customers. These combine to make it a poor choice for larger e-commerce businesses.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
- Starter (free): webflow.io domain, 50 CMS items, 50 form submissions (lifetime), and 1 GB bandwidth.
- Basic ($14/month): Custom domain, 0 CMS items, 500 monthly form submissions, and 50 GB bandwidth.
- CMS ($23/month): Custom domain, 2,000 CMS items, 1,000 monthly form submissions, 200 GB bandwidth, and 3 content editors.
- Business ($39/month): Custom domain, 10,000 CMS items, 2,500 monthly form submissions, 400 GB bandwidth, and 10 content editors.
- Enterprise (custom): Custom domain, 10,000+ CMS items, custom monthly form submissions, custom bandwidth, custom content editors, and uptime SLAs.
eCommerce Websites
- Standard ($29/month): 500 e-commerce items, 2,000 CMS items, 2% transaction fee, and all CMS plan features.
- Plus ($74/month): 5,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
- Advanced ($212/month): 15,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
Webflow Pros & Cons
| Pros | Cons |
|---|---|
| Impressive design and functionality freedom Easy drag-and-drop design UI is well signposted Excellent educational resources No need for plug-ins or add-ons Great template library |
The steep learning curve may scare off some users Higher price than competing tools E-commerce features are underdeveloped Technical SEO capabilities are limited |
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Webflow is easy to learn but works seamlessly with custom code, so endless possibilities exist! Plus, it's fast to see your vision come to life. Building pixel-perfect designs with Webflow is much easier than with other website builders.
One downside is that it is so easy to learn it sometimes feels like I shouldn't have spent so much time mastering it. This could be better by including more opportunities for showcasing dedicated Webflow developers.
Webflow solved my problem of using worse website builders if I wanted to use a content management system. Webflows CMS works so smoothly it's easy to hand off finished sites to clients and have them update their new sites.
It has a short learning curve for us as an agency that is used to work in web delevopment and you can do something pretty basic or with advanced functionality in less time. We can focus more on design and ux/ui.
For some clients, pricing is not so clear and there is quite a big leap from business to entenprise in terms of money. Some restrictions forms submitted could be also a problem for clients that rely on that metric.
It allows me to deliver projects faster and avoid large technical configurations to set up a project. It's easy for my team to test and iterate over a design and that helps us deliver a better product to our clientes.
Webflow gave me, a designer, the power to bring my website designs to life without having to conform to the templates and restrictions of other website builders. You have control over every aspect of the website and the amount of content that is out there by both the Webflow team and the community makes learning so much easier.
There is definitely a learning curve, especially for those without any prior HTML & CSS experience (NOT necessary, I personally was able to learn without this experience). Thankfully, there are many great learning resources, both paid and free. It can be frustrating at first, but it gets easier with time and practice!
Webflow allows me to quickly and consistently build whole sites, new pages, and content all on my own. As a designer, I don't have to worry about handing off my designs to a developer and waiting for them to get back to me. This saves my company and me so much time and opens up more opportunities to explore different ideas and less on execution.
For someone with limited code experience, it is the best platform I have tried that gives me the power of hand coding and insight into how a web project functions and remains lean. I can work fast and confidently.
There are few limitations. Some features take a bit longer to arrive due to it now being an open source platform. But they do have an upvote system for recommending features.
From making something as simple as a contact form truly plug and play to really simplifying hosting to practically and couple of buttons. Webflow takes a lot off my plate and allows me to do much more.
Where should I start... I love that it is easy to use and, of course, that it is no code. Which is awesome for someone like me, who understands basic code but isn't coder. BUT I absolutely love Webflow University and the fact that Webflow is actually listening to its customers and fans, trying to make it better everyday. So a big THANK YOU to Webflow.
There's not much. The only I think I don't like is the GDPR hazzle we have when using Webflow outside of the US. But that's not Webflow's fault but rather the EU and Germany. So actually, I don't dislike anything.
It's lightning-fast and easy to use. It offers an easy and fantastic way to design and develop pixel-perfect websites for my clients. I no longer need to hand off my design to the developer; instead, I am the developer, designer, and administrator.
It is very easy to work collaboratively to iterate through versions of a web page. The wealth of training material and online makes it very easy to solve problems.
Certain features require external plug-ins. Such as filtering and sorting search results for an e-shop. It would be a huge QoL improvement to look at popular 3rd party plugins and re-reate them natively.
We don't have any html experts at our company, and Webflow makes it easy to build content ourselves. This makes us more productive.
The best part of Webflow is its visual builder, but it's much more than any other visible site builder out there. Think of it as a visual builder for coders. Everything you build creates clean code in the background. I have built many websites on Webflow, from small one-page landing pages to websites with hundreds of pages, and it works great every time.
Two areas are slightly negative for me regarding the Webflow platform. The first is how the billing is set up; it can be very confusing. When you make an account, you need to pay to use the site builder; when you publish a site, you must pay separately for the site hosting. If you need to add users or workspaces, that is also different. Second, I would like some more advanced routing and tools when it comes to forms built in Webflow, which work fine, but you need a zapier connection to get the most out of them.
I don't have a traditional coding background; Webflow allows me to build websites at a high level because of its no-code platform. I now have the ability to do anything from fundamental design and styling to advanced features like animation and interactions, all without having to write any code.
To have a support team behind. The fast load and WPO optimization. What you can design and program with Webflow. All the integration with Make or Zappier Best platform in the world!!
Is not easy get use to and learn, its take time but for me is not a problem really because the result are the best
Have a solid platform anf secure for my customer. I forgot to upgrade plugins all the time. Also the easy integration with CRM or ERP using no code tools like Make.
What I love most about Webflow is its ease with which it allows us to create unique websites without extensive programming knowledge. Something that cannot be overlooked is its user interface, which is very intuitive and easy to use. Unlike other web design tools, Webflow has a visual approach, making it easier to create and edit designs directly on the page without the need to write code. Another plus point is its flexibility and the provision of pre-designed templates that can be customized to our needs. In addition, it allows us to integrate our designs with other popular tools such as Zapier, Mailchimp or Google Analytics.
While it is an intuitive tool, it also has a bit of a steep learning curve, although fortunately, there are tutorials and help resources on the platform. Another critical point about Webflow is its price; subscription plans can be more expensive than other web design options.
The main benefit gained from Webflow is the incredible ease and speed with which it allows us to create stunning websites without coding; it greatly simplifies the process and helps us save time and a lot of effort that can be spent on other tasks within the organization. In addition, its ability to integrate with other tools available in our work environment allows us to take even more advantage of our designs and digital resources; this tool has been a necessary asset for all of us.
As a Designer who's used to tools like Adobe's InDesign, I find that Webflow's logic and layout are familiar and comfortable. You aren't editing templates and trying to shoehorn your ideas in. You start with a blank canvas and have total control over how the final design ends up.
The Breakpoint Preview only allows for adjustments to the width but not the height. Previewing settings that rely on the Viewport Height, such as Background Images, is painful for mobile devices. The only way to accomplish it is to post the page on the test site that comes with it and use the web browser's native tools to view a more realistic approximation.
We never offered Web Design service for two main reasons: Neither of us knew how to code an entire site; We don't have time to maintain and troubleshoot the site long term. That is a significant reason we stayed away from other competitors of Webflow like WordPress. With Webflow, there are no updates that break the site and require maintenance, nor is any coding knowledge needed. Since adding Web Design to our skill set, we've closed two of the largest deals we've ever had and were nominated for Awwwards' Site of the Day Award.
We were looking for a website builder that runs exclusively in the browser. We tried a few options but were never really satisfied. Then we came across webflow and were thrilled from the start. It was outstanding to see how webflow developed over the years. Sometimes we wished for new features. And it was remarkable how quickly webflow recognized what the community needed right now to take the next step. That hasn't changed until today. We are listening. Countless examples prove this credo of webflow. In short, I am very grateful to webflow for sticking with it and turning an excellent idea into a perfect solution. The platform has changed how I work and inspires me daily as a designer and marketing manager.
It took quite a while for the webflow team to understand that there is a lot of demand for webflow at an enterprise level. It's nice that they are moving in this direction and that webflow Enterprise is getting more attention.
Webflow has helped us to design and maintain websites and projects through a single platform. Ideas can be implemented much faster, and web projects are much easier to create and maintain.
Webflow has enabled me as a freelancer to make ends meet. The software is incredibly powerful and intuitive, and the team is surprisingly receptive to feedback and change from the community. The interactions capabilities help level up bespoke experiences, and the recently improved user permissions give me a ton of power and flexibility to execute as a freelancer.
There is always room for improvement, and Webflow is constantly making changes to improve the platform. As of this writing, the limitations to the eCommerce platform leave much to be desired, and other limitations to systems like the CMS can sometimes make Webflow a challenging sell. But these negatives are nitpicky and do not take away from the very positive interactions I have with Webflow on a daily basis.
There is a great desire in the web space for bespoke, creative websites. Webflow is the easy choice for users looking to make beautiful, custom, performant websites that make you feel something. Creating no-code sites is a low skill-floor activity that is made easier thanks to an excellent UI, top-tier features, and an evolving platform of community-driven improvements with platforms like custom extensions or new Marketplace features like libraries.
Webflow is incredibly flexible, allows you to focus on design while still leveraging powerful custom code and integrations. Can spin up powerful websites in hours rather than days or weeks.
Nothing to dislike so far. Really finding value in all of the features offered by Webflow. Looking forward to some upcoming product features that all seem to be well prioritized.
Webflow gives us the ability to quickly spin up, edit, and test on all of our marketing / front-end pages. New features will go even further allowing us to leverage webflow even deeper into our web-app on more custom pages.
As designer, webflow gives me the ability to create everything I have in mind fast and with little or no code, cutting down pricey and time consuming developer time.
Collaboration within a team is not so straightforward, and native multilanguage support hasn't arrived yet. However, Webflow is constantly improving and updating its platform to fix its limitation and fit our needs.
We have a very busy frontend team which can now focus on important tasks, while the majority of the work can be done directly by the Website team in a fast and efficient manner. It also helps us to keep consistency across all designs.
While there is a small learning curve to getting started building a site, I do love that I can build components for items that I will be reused over and over on the site, such as a footer or a navbar. I also like that Webflow offers Webflow University and has a YouTube channel for reference as well for those of us who are visual learners. I think my website builds have been far better since I started to use Webflow because of the endless possibilities that Webflow allows me to create on websites. I am lucky to work with a Client Success Manager and an Architect at Webflow. They answer all of my questions and provide videos to walk me through solving a problem. It has been very instrumental in learning and using Webflow.
That I can't select more than one item to group them all or delete them all together :( I often find myself selecting a few line items in the navigator when I'm trying to clean up a div block or section, but I have to delete the items one by one, which can be time-consuming. Another area of opportunity would be to have analytics within Webflow. Our organization is very tight on us having Google accounts, so it's hard for us to integrate Google Analytics within our sites.
One problem that Webflow is solving is that I am not limited on what I can or can't design. The possibilities are endless and Webflow makes it easy to create awesome animations without having to spend too much time creating them.
Webflow is a powerful tool that makes designing and developing websites a breeze. The power of the UI and the features it has makes taking a website to the next level a breeze.
Lack of access to the /.well-known/ folder can make it difficult to run google deep Oauth links. You have to find creative work around or tall Webflow Into allowing us access to the hosting root.
It makes page development fast and easy. Landing pages take hours to develop and publish instead of days. Webflow saves us time and money because it takes developer way less time to make stunning webpages.
Webflow enables us to turn around both new pages and tweaks to existing ones really quickly. Our content team can hop into the CMS and publish a blog post with ease, and our developers can bring a page from design handoff to review-ready in a week!
We've run into a couple of limits with the lack of a "traditional" staging environment. We use the ".io" domain to test, but the tradeoff is not being able to use some features that expect your domains to be in sync (like CMS scheduling).
Speed from idea to implementation. This is one of Webflow's core value props for a good reason – since separating the marketing site from our product team's sprint cycle, we're able to run experiments and test campaigns much faster!
The system is very easy to use just a drag and drop like many other website builders out there but wta separates webflow is its cool user interface, it offers features that in any other builder you would just dream of having them, they incude a university to be able to know how to use the platform anf they are relatively cheap.
There id nothing to dislike about webfloe just suggestions if they include a database intheir system making it posile to build wed applications too and include payment system not the third party ones they make te apis themselves.
It has helped non programers to be able to build websites without knowing code,i can build my own website and deploy at a very low cost compared to hiring a devepoler.
It's the unified system being design-first and clutter-free features and tools.
Membership sites are not easy to build as per current web trend member community is essential. Webflow should give this priority.
It's not dependent on external plugins, which is a big drawback in WordPress, and it's a no-code tool, so one can quickly build a website without a developer's help.
To use Webflow, no coding is required; Hence, it is very easy to use. Anyone with some design knowledge can edit in Webflow and create a professional website in no time.
It is a bit more expensive than some of the similar Software like WordPress. UI can be improved too. Apart from these, I haven't found anything to dislike in Webflow.
I design websites using webflow very easily. I have been using Webflow for my freelance work for more than a year. I use it in my professional career as it helps me in earning. Webflow can create very complex websites too, so I have never found any problem with webflow in designing websites.