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Webflow Reviews & Product Details
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow has since expanded with AI-powered design assistance, built-in localization, and Webflow Optimize for A/B testing.
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
While Webflow has continued to improve its ecommerce capabilities with additional integrations and payment options, larger e-commerce businesses may still find the feature set more limited compared to dedicated platforms.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
Webflow offers a free Starter plan plus paid tiers including Basic, CMS, Business, and Enterprise, each with increasing CMS items, form submissions, bandwidth, and content editors.
eCommerce Websites
Webflow offers Standard, Plus, and Advanced ecommerce tiers with varying product limits, CMS items, and transaction fees.
See Webflow pricing for current rates and plan details.
Webflow Pros & Cons
| Pros | Cons |
|---|---|
| Impressive design and functionality freedomEasy drag-and-drop designUI is well signpostedExcellent educational resourcesNo need for plug-ins or add-onsGreat template library | The steep learning curve may scare off some usersHigher price than competing toolsE-commerce features are underdevelopedTechnical SEO capabilities are limited |
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Compare Webflow with other popular tools in the same category.
I like the most that in Webflow you can create as simple or as complicated as you want. It gives you a lot of flexibility for creating different experiences.
The fact that sometimes really simple things can be overly complex to handle due to the way some things are set up
It gives me access to create Websites even though I am not a front-end developer. WIth Webflow I've been able to create sites of up to 4000 pages.
Design to Dev is epic and seamless + Animations are on point! Not restricted to templates + Active community (both from Webflow and from users) EASE OF USE Continuous Updates
Some features might be missing here or there, but works in 90%+ cases.
Hi-fidelity design + animation fast. Quality + Quickness. Pretty deadly for most clients.
I love how easy to use it and that it offers a lot of flexibility for designing web pages. I also appreciate that it has a backup function to easily view previous saved versions.
My only dislike would be how only 1 person can have full editing functions as oppose to allowing multiple people to edit the same website at the same time.
Webflow allows us to quickly build multiple websites for all our restuarants without the need for coding expertise. This solves the problem of technical barriers and helps us create professional-looking websites effortlessly.
The ability to clone from other website templates. This allows me to jump straight into the design process and not feel insecure when I was first starting with web editing, and maintaining websites. I enjoy best Webflow's thoughtful integrations such as Figma, which allows us to collaborate best wiht varied workflows and freelancers that design for our team. I also enjoy the easy to use SEO Settings in Webflow!
I do feel that I still have mltiple roadblocks with webflow when in integrating and coding animations. Sometimes they are successful, sometimes in only one view, and other times they break after a few days. I'm unsure if this problem will persist, but I am willing to learn more about Webflow's code and animation workarounds in order to best work with the software.
Webflow allows us to host and design multiple websites and landing pages within one portal. While we host a number of brands in our portfolio, we value flexibility in design, and Webflow allows us to be both flexible in design as well in our storage/mantainance capabilities of all pages.
Webflow is the best web builder out there, and has allowed me to change the course of my professional life, and lead a successful online business.
Webflow's e-commerce tool sometimes can leave a bit to be desired.
The need for a website - Webflow has completely solved this.
As the owner of a web design agency, I've had the opportunity to work with many different web design tools, but Webflow has taken the top spot for me. Its user-friendly interface, along with the robust and flexible design capabilities, are my favorite things about it. Webflow allows us to create unique, custom, and responsive designs —often without having to write a single line of code. The visual interface is intuitive and allows us to easily manipulate every aspect of the site, from layout to typography to animation. What's more, it produces clean, semantic code that's highly respected by web standards. Lastly, the collaboration aspect has been invaluable for us. Webflow's ability to let our clients directly edit content on the page or leave comments allows for seamless communication, making revisions and updates much smoother and faster.
The learning curve for Webflow can be steeper compared to other website builders. While it’s more flexible and powerful, it's not as easy to pick up for beginners or clients who wish to take over their own site maintenance.
Bridging the Gap Between Design and Development: Traditional website creation involves a separate design and coding phase. Often, designers create mock-ups that developers then have to interpret and code, which can lead to communication gaps and deviations from the original design. With Webflow, we can directly transform our designs into a fully functional, responsive website. This has helped us reduce miscommunication and speed up the project delivery time. Content Management System (CMS): Many clients want the ability to manage their website content independently post-launch. Webflow's CMS is user-friendly, allowing non-technical clients to update content without the fear of breaking the website design. This empowers our clients and reduces our time spent on minor updates. Reduction in Development Time: Webflow's visual interface, pre-built components, and templating capabilities mean we can deliver websites faster. This not only benefits our clients in terms of faster delivery times, but also increases our agency's productivity and ability to handle more projects. Client Collaboration: Webflow’s Editor allows our clients to participate directly in the design process, leave comments, or make minor changes. This has improved our feedback loop and reduced the back-and-forth emails often associated with revisions. In summary, Webflow has brought efficiency, flexibility, and a greater degree of collaboration to our web design process. This has led to higher productivity, happier clients, and an overall positive impact on our business.
As a lover of finding scalable solutions that serve clients well, I love that Webflow continues to push forward new features that allow continued growth from a developer's perspective. Tools like DevLink are game changers in an industry that's bridging the gap between traditional development and allowing designers to step in to control product tools.
The most frustrating thing is when there is an update to Webflow that creates a breaking change or bug. I love that Webflow constantly pushes new things, but there is sometimes a cost that is felt for the daily user like myself. Things like input fields failing to work or changes to the quick menu that make it difficult to quickly get to the thing I'm used to finding, etc.
As an agency, we can rapidly turn our designs into sites for our clients, allowing us to spend more time focused on strategy for our clients. We're heavily integrated in Webflow as a team, and when random projects appear that aren't Webflow, it breaks our system. That's excellent news - we've found a solid rhythm in the Webflow ecosystem across our entire team.
The ease at which I can go in as a content writer and make changes directly to our website without having to wait on developer time. The intuitiveness of the platform and the ease of use.
More could be done on adding different user groups and permissions.
It is reducing the time and effort needed for us to introduce new content or change existing content on our website. It also helps us realise a 'build once, use several times' strategy through collection items.
The best part about webflow is how easy it is use the UI and create amazing websites without any previous knowledge of HTML, CSS and Java Script.
I cant think of anything important but, i guess unable to add animation to text border is my only dislike right now
The most important problem that webflow is solving for me is able to hire anyone for the web development work and able to easily train them without them having any previous knowledge of web development.
Webflow is special because it gives you the power of code without the headache that comes along with it. As a developer, the process of building a site is exponentially easier and faster with Webflow.
Understanding the basics of HTML and CSS makes learning Webflow much much easier. I think for users who don't have that background, starting off in Webflow could be daunting; however, that is a tradeoff that had to be made to utilize the full power of code. Webflow also has outstanding resources to overcome this minor difficulty.
Webflow helps me visually build sites in a way that's much faster than the traditional development process. Furthermore, clients are able to update their sites much easier with Webflow, since the editor is very simple.
