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Webflow Reviews & Product Details
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
In terms of downsides, Webflow Ecommerce suffers from a lack of integrations, payment gateway inflexibility, and a clunky UI for viewing orders and customers. These combine to make it a poor choice for larger e-commerce businesses.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
- Starter (free): webflow.io domain, 50 CMS items, 50 form submissions (lifetime), and 1 GB bandwidth.
- Basic ($14/month): Custom domain, 0 CMS items, 500 monthly form submissions, and 50 GB bandwidth.
- CMS ($23/month): Custom domain, 2,000 CMS items, 1,000 monthly form submissions, 200 GB bandwidth, and 3 content editors.
- Business ($39/month): Custom domain, 10,000 CMS items, 2,500 monthly form submissions, 400 GB bandwidth, and 10 content editors.
- Enterprise (custom): Custom domain, 10,000+ CMS items, custom monthly form submissions, custom bandwidth, custom content editors, and uptime SLAs.
eCommerce Websites
- Standard ($29/month): 500 e-commerce items, 2,000 CMS items, 2% transaction fee, and all CMS plan features.
- Plus ($74/month): 5,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
- Advanced ($212/month): 15,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
Webflow Pros & Cons
| Pros | Cons |
|---|---|
| Impressive design and functionality freedomEasy drag-and-drop designUI is well signpostedExcellent educational resourcesNo need for plug-ins or add-onsGreat template library | The steep learning curve may scare off some usersHigher price than competing toolsE-commerce features are underdevelopedTechnical SEO capabilities are limited |
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Compare Webflow with other popular tools in the same category.
No code needed! I've designed a complete website without having to know code.
Naming all you elements can be a little tricky to keep track of.
Webflow has been a game-changer for my startup. It's incredibly user-friendly, allowing us to build and manage our website without needing to learn code. This has saved us a lot of time and resources that would have been spent on hiring developers or learning programming ourselves. One of the biggest benefits is the design flexibility. Unlike other website builders that offer limited customization, Webflow lets us create a unique website that really stands out and aligns with our brand identity. We've also been able to integrate essential features like forms directly into our website, which is vital for our sales and customer engagement. Plus, Webflow takes care of the technicalities like ensuring our site is responsive and optimized for different devices and search engines, which is crucial in today's mobile-first world. Another major plus is the platform's scalability. As our startup grows, I'm confident that our Webflow site can handle increased traffic and content without any performance issues. This scalability is critical for our expanding business needs. Lastly, the cost-effectiveness of Webflow cannot be overstated. It eliminates the need for external web developers, which is a significant saving for us as a startup operating with a tight budget. Overall, Webflow has provided us with an accessible, professional online presence that's integral to our business growth.
Webflow is both accessible for non-developer and very complete/professional. Thanks to the many free ressources they provide, it's easy to take your first steps. There is always more to learn and an infinity of possibilties to create absolutely everything you have in mind. The community around Webflow keeps growing and is also very helpful to find inspiration and guidance.
Everything is great at the moment 🙂 Learning curve might need some patience for a beginner but also very pleasant.
A very up to date CMS in which I never been stuck on anything infeasible. UI/UX are nice and very accessible for non developer profile. Also performing very well on SEO/performance.
I like that Webflow takes care of hosting and security, it is really easy to use it to and to onboard new people.
There are functionality limitations, however we can see the new features being added every few weeks, that is really great.
Hosting, security, easy to use website builder. We were able to dramatically increase the speed of websites development
Ease of developing and management of website. The CRM feature is also very handy for ease of updating and managing various segments of the site. From development to publishing, it was quite easy to handle. The platform also allows for a lot of customisations and types of deployment. I use it weekly to update content and it is very convenient.
Learning curve is a bit steep, but once you get the hang of it, it is manageable.
Their CRM tool is very easy to use, and thus I can regularly update the site with articles and promotions.
Simplicity, also for non web developers.
Sometimes buggy, overtime having used it it got much better though.
Helps scale online presence quick and without too many headaches
Easy to create, deploy and manage multiple sites and landing pages. Integrates natively or with some light work with a lot of tools, like Sales Force. You can get it up and running in no time, set up multiple levels of access: you can have a designer working on a page structure and a content editor solely for changing texts, images, etc. If you need a blog, Webflow has got your back. If you need to deploy multiple variations of a single page (changing slugs, pictures and texts, for example) you can do it with their robust CMS. There are some e-commerce integrations that I haven't used it yet, but it looks easy to implement and use.
Code editing on a singla page can be a bit slow, but I get it's not the produt goal. It would be nice to have some form of A/B testing, even as a paid add-on.
Webflow made it faster to design and deploy websites, blogs and landing pages across multiple business units. With a state of the art responsive design editor: I've used some other responsive editors, but not with the depth and possibilities Webflow offers.
Design mode is really easy to use for someone who builds websites yet you can tweak everything and do custom if needed. Plus, you get editor mode as well. It is the best mix of a platform for those who want easier templated design and those who need to get in and dig into custom design. Simply put, it's fantastic. Customer support is top notch as well.
Not much to dislike. I wouldn't mind if they expanded some of the filtering/sorting options on the CMS component of their platform.
Besides my own nonprofit, I do website building for many small business and nonprofits and it makes building those sites speedy, yet fully customized to their needs.
It is technical and also super simple to use. The technical part allows us to be super precise and the simplicity allows multiple users to work on the project. Amazing!
According to us and our use, pricing plan is not ideal. Having to upgrade our package to fully work on the project (for 2 people max) is not the best user experience.
Being able to build an amazing website easily and with a lot of personalization. Without having to be a dev to finish properly the project. Templates are a great way to start.
Webflow's website designer and templates provide the highest levels of quality, flexibility, and professional design. It allows me to build more professional websites than using competing platforms, and I've tried many of them.
It takes time, and a lot of trial and error to understand how to work with Webflow's website designer, it's not as straightforward nor intuitive as with the competing platforms, however, the end results are absolutely worth it!
I'm using Webflow to design, and develop commercial websites (as a modern alternative to WordPress), and also to design, and develop UI screens for modern web applications (e.g., admin panels, dashboards, etc.).
Webflow is a super fast and easy to learn tool. Coming from creating websites on WordPress, I am finally relieved to use a tool that doesn’t give me headaches and helps me create websites faster. I like how easy it is to deploy a website, and that we can now create page branches.
Dealing with classes nomenclature can be tricky. The collections are very useful although the interface and how we access them can be improved.
Because of the components library, by building a website on Webflow I can deliver to my team/clients a finished product much faster than using other tools. It's helping me maintaining the websites by not worring about any version updates messing up with the structure of them. Working in a company with business in different countries and the need to have similiar local websites, using Webflow, that allows me to duplicate sites, helps me be more efficient.
