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Benchmark Email Logo
Benchmark Email
Email Marketing Made Easy
4.3
(92)
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Benchmark Email Reviews & Product Details

Benchmark Email Overview
What is Benchmark Email?

Benchmark Email is a growth-focused email marketing platform that gives users extensive tools that can help businesses engage better with their contacts and hopefully turn them into clients or customers. Benchmark is a great native split testing platform and provides automated list cleaning. This means lists can be easily segmented to ensure that recipients receive personalized content. The platform’s monitoring features also show how recipients engage with your emails, thus allowing users to really maximize future campaigns. It is also easily integrated across 1500 apps that can help simplify workflows for your company.

Company Benchmark Internet Group, LLC
Year founded 2004
Company size 51-200 employees
Headquarters Los Alamitos, California, United States
Social Media
Benchmark Email Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Benchmark Email Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Benchmark Email Pros and Cons
Pros
  • Great native split testing
  • List cleaning automation is very easy
  • Perfectly optimized for mobile use
Cons
  • Pricing runs high compared to competition
  • Buggy text formatting feature
Benchmark Email Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Benchmark Email Media
Benchmark Email video thumbnail
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Benchmark Email Screenshots
Benchmark Email screenshot 1
Benchmark Email screenshot 2
Benchmark Email screenshot 3
Benchmark Email screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 24, 2025
Benchmark Email Logo
92 Benchmark Email Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Nov 20, 2014
 Source
Overall Rating:
5.0
HL
Hal L.
Founder
Share
"Superlative email provider"
What do you like best about Benchmark Email?

Everything about Benchmark Email's system is set up so that it is easy for the novice to comprehend while at the same time incorporating extremely powerful features which will suit the most sophisticated user. Benchmark's tracking and reporting interface manages to display extensive information in a clear graphical manner so that you can comprehend how your campaign is performing at a glance, the social media integration is second to none, and their templates are highly sophisticated and attractive. If you ever run into any kind of problem their customer service is prompt, efficient, courteous and knowledgeable. All in all, Benchmark provides everything any email marketer would require... and then some.

What do you dislike about Benchmark Email?

Their interface looks great on mobile and smaller screens but gets a bit billboard-y on my 32" monitor.

What problems is Benchmark Email solving and how is that benefiting you?

We've done trade shows where we have garnered hundreds of permissions from clients to send email and we have found that implementing the double opt-in process with Benchmark results in very high completion rates.

Small Business (50 or fewer emp.)
Nov 22, 2023
 Source
Overall Rating:
4.5
KJ
Kalpesh J.
Founder
Share
"Excellent"
What do you like best about Benchmark Email?

It offers a varous Emailer build layout, which makes my emails more creative appealing and easy to use. Furthermore, their customer service team is quite proactive in fixing any issues that you may encounter.

What do you dislike about Benchmark Email?

There Nothing to dislike how ever would Suggest to keep on adding new templates

What problems is Benchmark Email solving and how is that benefiting you?

I only prefer working with an agency or a third-party service company that is always on the go to assist and address your questions in real time, and they have truly set a Benchmark in assisting their clients with 24/7 Customer service and Support throug email and calls.

Enterprise (> 1000 emp.)
Oct 13, 2023
 Source
Overall Rating:
4.5
Vineet A. avatar
Vineet A.
Delivery Manager
Share
"Effective and frindly for email marketing"
What do you like best about Benchmark Email?

Nice way for email marketing through profession email which can be created by the templated given in this platform and it is also very easy to learn. Now reaching out to huge number of people with interactive mail is quite a good idea.

What do you dislike about Benchmark Email?

the feature are quite simple and easy to use.. Overall cost can be reduced as compare to competetor

What problems is Benchmark Email solving and how is that benefiting you?

Direct importing the excel sheet for email listing is nice feature along with customize template for professional mails.

Small Business (50 or fewer emp.)
Jul 11, 2023
 Source
Overall Rating:
4.5
AF
Arturo F.
Founder
Share
"Benchmark Email provides flexibility at an affordable cost"
What do you like best about Benchmark Email?

Preparing newsletters is very easy with a user-friendly GUI. It also allows you to save the draft and continue at any other time, and you can always use previous newsletters as templates, which saves a lot of time.

What do you dislike about Benchmark Email?

The creation of lists could be improved. Sometimes, particularly when using spreadsheets, you must double-check to ensure the system has processed all the names.

What problems is Benchmark Email solving and how is that benefiting you?

We needed an affordable and flexible system to compose and deliver a newsletter to customers and teams potentially interested in our products. We tried several and Benchmark Email was the best meeting our needs.

Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
4.5
TM
Tejasvi M.
Campaign Manager
Share
"Benchmark Email review"
What do you like best about Benchmark Email?

Drag and drop editor is one that I've been using for the last few years, it's quite user friendly and one can easily create email templates in a few minutes! Other than that, there are plenty of options to create emails, and sign-up forms from scratch, so totally worth it :)

What do you dislike about Benchmark Email?

Email deliverability is always a challenge for growing ESPs and the same is the case with this tool/platform as well, however, they offer dedicated IPs as well if the send volume is high, which is a great thing!

What problems is Benchmark Email solving and how is that benefiting you?

Using this tool for my marketing emails, sign-up forms, storing contacts/databases, and creating email templates. They have their CRM as well, which is super helpful.

Small Business (50 or fewer emp.)
Mar 26, 2022
 Source
Overall Rating:
4.5
YK
Yogesh K.
Blogger
Share
"Awesome E-mail Marketing Tool"
What do you like best about Benchmark Email?

Benchmark Email is an easy-to-use email marketing service that comes with a bunch of pre-packaged templates and drag-and-drop features. This makes it easy to create eye-catching emails with just a few clicks, making it a great option for small business owners who are looking to save time and money on email marketing.

What do you dislike about Benchmark Email?

The redesign include accompanies a ton of cost when contrasted with the comparable items in the fragment. So provided that the objective is little client fragment the product is practical.

What problems is Benchmark Email solving and how is that benefiting you?

We can contact an enormous crowd rapidly. Benchmark permits us to see correspondence measurements that give us an understanding of what our crowd is keen on. Extremely helpful in like that way.

Mid Market (51-1000 emp.)
Mar 04, 2022
 Source
Overall Rating:
4.5
Ankur G. avatar
Ankur G.
Digital Marketing Specialist
Share
"E-mail marketing easily done"
What do you like best about Benchmark Email?

The contact list space is amazing with 2000 contact and one can upgrade that as well. A/B testing improves the campaign performance and thus emailing objectives are easier to achieve.

What do you dislike about Benchmark Email?

The upgrade feature comes with a lot of cost as compared to the similar products in the segment. So only if the target is small user segment the software is feasible.

What problems is Benchmark Email solving and how is that benefiting you?

To target users with email campaign, with A/B testing to get the best results. One can schedule and manage campaigns with triggering automatic email journey as well.

Mid Market (51-1000 emp.)
May 14, 2021
 Source
Overall Rating:
4.5
Kuldip K. avatar
Kuldip K.
Accounts Receivable Specialist
Share
"It is a very great tool to manage email marketing campaigns for your customers"
What do you like best about Benchmark Email?

You can set limits for your email campaigns and you can automate it to shoot the campaign on your choice of date. You can manage all your customers email marketing at one place.

What do you dislike about Benchmark Email?

It doesn't provide the Email Usage report in downloadable format. So we will have to get it by going to each individual account

What problems is Benchmark Email solving and how is that benefiting you?

I used the Benchmark to pull the various Usage reports for our customers.

Small Business (50 or fewer emp.)
Nov 23, 2020
 Source
Overall Rating:
4.5
AT
Alice T.
Founder
Share
"Benchmark Email a great service!"
What do you like best about Benchmark Email?

This system has allowed to attract new clients and in turn make great advantages or move the traffic of our website, it seems to me that it has extremely attractive simple and simple tools which allows to be much more agile When creating .edit marketing campaigns, we have not had any kind of problem we have had innovation managing to release the work stress found in marketing areas.

What do you dislike about Benchmark Email?

Personally, the use of the system has been innovative, the tools are varied and each one offers a different characteristic, the most relevant are sending campaigns, receiving the analysis and design, however, each of them works differently, however we believe that the design area can improve in the future.

What problems is Benchmark Email solving and how is that benefiting you?

We definitely say to use this system because it has allowed us to advance in our Marketing. Currently we use a digital marketing system in a more complicated way because we use corporate emails to be able to send campaigns, however we only reached a certain number of clients for that reason We did use a software that will optimally expand this process is for that reason that we say to use the Benchmark Email system because it has allowed us to dock our campaigns and send them not only a small number of clients and not a large number of clients mass emails with the In order to attract new users and audience for sales, I find it a useful system.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.5
Annabelle P. avatar
Annabelle P.
Manager
Share
"The software is easy to use and offers a variety of designs."
What do you like best about Benchmark Email?

I like that it is easy to combine lists, and that the software only accepts a contact (if that contact is already in the combination of the list). In addition we can create and use lists is very simple, especially with the new updates. Adding contacts to lists works well with several options, I tend to upload Excel files to make new lists, very easy within Benchmark. Something easy to use when creating emails: select blocks and design; but the source code is not so easy to decipher and use (my commands do not seem to take). Using attachments, links and media is easy enough as well. The reports (open, click through etc.) are very good, however, with the new interface, it is not so easy to go back to the original email report (it seems to me that I have to choose again from the list of reports) .

What do you dislike about Benchmark Email?

I do not like that I can not "forward" emails according to my own schedule (I do not have to wait 1 week after the last shipment). Also, Benchmark DO emails get stuck in Junk Spam Trash Promotions recipients' folders and we must remind you (often) to check your email. Also, by "copying" an email to use it and changing its name as a new email, I do not like the software to select the "old" contact list to send via email. I have sent emails by mistake to lists of old contacts and that was not a good thing in my situation. The learning curve was steep, but short. We had a couple of false starts, but we learned from our mistakes.

What problems is Benchmark Email solving and how is that benefiting you?

I am satisfied and will continue using Benchmark. I started with a free trial and I upgraded to a paid service. I plan to stay at Benchmark for a quarterly newsletter and use it to send special invitations or emails. I used other email marketing programs, I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say that Benchmark is easy to use and easy to learn, especially if you have ever used an email marketing program, but like all software programs it has its peculiarities and you learn to deal with them. Unlike other email programs, the reference index allows me to send as many emails as I need without having to pay extra. I think Benchmark is one of the only platforms that allows me to pay based on the number of records and add the number of emails I send.

Small Business (50 or fewer emp.)
Jan 11, 2019
 Source
Overall Rating:
4.5
LS
Lane S.
Executive And Marketing Assistant
Share
"Benchmark Email for Monthly Newsletters"
What do you like best about Benchmark Email?

I can use previous months as templates for new newsletters, so that it always has a similar layout.

What do you dislike about Benchmark Email?

I wish there was more customization with sizing within the drag-and-drop editor.

What problems is Benchmark Email solving and how is that benefiting you?

My only issue has been keeping my lists up to date - but that is more my problem than theirs. I love the data I get about who has opened and clicked links within emails and the ratings each of my clients has.

Small Business (50 or fewer emp.)
Mar 23, 2018
 Source
Overall Rating:
4.5
JP
Jake P.
Founder
Share
"Very easy automation email setup "
What do you like best about Benchmark Email?

its really easy to create templates for emails to be sent out to a list and track responses

What do you dislike about Benchmark Email?

I could never figure out the apis or automation with the system

What problems is Benchmark Email solving and how is that benefiting you?

email marketing to our clients.

Small Business (50 or fewer emp.)
Dec 12, 2017
 Source
Overall Rating:
4.5
TR
Theresa R.
Publisher
Share
"Powerful system, with great prompts and help to get your started."
What do you like best about Benchmark Email?

I just switched over to these folks recently and they made the transition very easy. The feedback loop from your mailers is good also. With a breakdown of the bad stuff (your bounces and opt-outs with the why) and the opens, not open, and click-throughs. You can start for free, and grow your business with their tools. They also offer several ways to add your contacts, and a lot of templates to choose from for real ease.

What do you dislike about Benchmark Email?

I haven't found anything that I disliked. In fact, the pop-ups in the lower right-hand corner have helped me when I am in a new place wondering hmm wait. It's a very intuitive problem-solving system in my opinion.

What problems is Benchmark Email solving and how is that benefiting you?

For me it allows me to email about 1,000 clients, from a secure, dependable platform. And I know that they can one click out, which is important to my list integrity.

Small Business (50 or fewer emp.)
Oct 31, 2016
 Source
Overall Rating:
4.5
Gavin M. avatar
Gavin M.
Sales And Marketing
Share
"Great Product!"
What do you like best about Benchmark Email?

It feels like you can do more customization when setting up an email. I tried the likes of Mailchimp and Campaign Editor but I found them very limited.

What do you dislike about Benchmark Email?

I wish their much more customization available, like being able to change picture and textbox sizes. Need to add more fonts, not a whole lot available.

What problems is Benchmark Email solving and how is that benefiting you?

Using Benchmark to get us started with our Monthly Newsletter! I love the stat tracking!

Mid Market (51-1000 emp.)
Aug 19, 2016
 Source
Overall Rating:
4.5
JP
Jayesh P.
Software Developer
Share
" Awesome and tool for email marketing."
What do you like best about Benchmark Email?

Its nice tool for email marketing campaigns. Its attractive features are responsive and mobile friendly templates which are compittable for any devices. It has lots of other good features also.

What do you dislike about Benchmark Email?

Almost this tools seems good for email marketing but report generation seems bit complicated. Sometime its hard to understand report generated by this tool.

What problems is Benchmark Email solving and how is that benefiting you?

We are start up company. So we are using this tool for our email marketing campaign.

Small Business (50 or fewer emp.)
Aug 11, 2023
 Source
Overall Rating:
4.0
BE
Bj E.
Founder
Share
"Minimal glitches, and pretty user-friendly, which is more than I can say for Mailchimp!"
What do you like best about Benchmark Email?

Using benchmark has been pretty good so far. It's simple and easy to figure out. Mailchimp had so many glitches, and Benchmark has been a lot smoother to use,

What do you dislike about Benchmark Email?

It has some weird limitations when I go to add contacts.

What problems is Benchmark Email solving and how is that benefiting you?

Benchmark is making swift communication efficient and effective to our audience without hassles and glitches.

Small Business (50 or fewer emp.)
Jun 20, 2023
 Source
Overall Rating:
4.0
AM
Ana M.
Founder
Share
"Fácil de usar de forma autónoma"
What do you like best about Benchmark Email?

I absolutely loved the ability to design nice newsletters and send them directly to my subscribers all by myself. You have a wide range of templates to choose from, which made the whole process incredibly easy for marketers. Writing and composing a newsletter became a breeze with their user-friendly interface.

What do you dislike about Benchmark Email?

Sometimes, customer support can be a bit slow with technical problems.

What problems is Benchmark Email solving and how is that benefiting you?

Marketing needs regarding to managing a small database for clients, impacting them with personalized emails. Basaic email marketing stuff, to be honest.

Mid Market (51-1000 emp.)
Jun 29, 2022
 Source
Overall Rating:
4.0
Heena T. avatar
Heena T.
Assistant Marketing Manager
Share
"Good Platform for SME"
What do you like best about Benchmark Email?

Benchmark has some good inbuilt template that helps to deliver campaign easily and fast.

What do you dislike about Benchmark Email?

The contact list verification is sometimes subjectable & it is difficult to make out which ones are declined by the portal

What problems is Benchmark Email solving and how is that benefiting you?

Brand engagement emails Event promotion campaigns client engagement internal newsletters seasons greetings HR campaign New Joiners

Small Business (50 or fewer emp.)
Jul 02, 2021
 Source
Overall Rating:
4.0
MR
Marissa R.
Associate Director Of Chapter Services
Share
"Great Tool for General Marketing"
What do you like best about Benchmark Email?

Benchmark Email is user-friendly as straightforward as far as features go. This tool would be great for small business marketing, non-profit association or even corporations. Personally, I enjoy the customization features. The different templates are fun and allow you to create a custom piece of work to reach your audience.

What do you dislike about Benchmark Email?

Benchmark Email isn't the most mobile-friendly. Our organization has sent many communications through Benchmark Email and from time to time, the formatting looks drastically different on a mobile device - more so than what the mobile device preview shows. I've also noticed some formatting issues with viewing the communications through Outlook. Hopefully the Benchmark team is working to innovate and find solutions for that.

What problems is Benchmark Email solving and how is that benefiting you?

We are able to reach a large audience quickly. Benchmark allows us to see communication statistics that give us insight into what our audience is interested in. Very useful in that way!

Small Business (50 or fewer emp.)
Nov 19, 2019
 Source
Overall Rating:
4.0
KAJAL S. avatar
Kajal S.
Digital Marketing Consultant
Share
"Benchmark - Perfect for Bulk Emailing"
What do you like best about Benchmark Email?

I like that you just can clone an email to re-customize it for any distinct target market. By way of example, for those who have advertising you need to ship out on the consumers of numerous brokers, you merely really need to layout the e-mail after then clone it for every agent. Then, all you've got to accomplish from there exists to adjust the speak to data while in the email and alter the "send from / reply to " email addresses.

What do you dislike about Benchmark Email?

I've not identified everything I actually dislike over it nevertheless. It provides almost everything I have necessary thus far. so I am capable to attain all of my jobs with a single system.

What problems is Benchmark Email solving and how is that benefiting you?

We will use this to electronic mail numerous different kinds of recipients. What is actually excellent about Benchmark is it is possible to personalize a mass electronic mail with any data you keep on every single individual's profile.

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