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Kit Logo
Kit
Email Marketing Simplified
4.4
(193)
(Formerly ConvertKit)
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Kit Reviews & Product Details

Kit Overview
What is Kit?

Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.

Company ConvertKit LLC
Year founded 2013
Company size 51-200 employees
Headquarters Boise, Idaho, United States
Social Media
Kit Categories on Findstack
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Ask Questions about Kit
What Kit is best for?
How does Kit compare to Mailmodo?
What are the pros and cons of Kit?
Kit Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Kit Pros and Cons
Pros
  • Reliable deliverability
  • Interface is simple and easy to use
  • Broadcast email functionality is seamless and convenien
  • A choice of 50+ templates and quality themes
  • Handy additional elements like a countdown timer and past edition feed
Cons
  • Lacks integration with ecommerce platforms
  • Not ideal for multiple clients
  • Solely specializing in email means that you’ll need heavier integration all round
  • Clunky builder
  • Lacks spam testing
Kit Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Kit Media
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Kit Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 11, 2024
Kit Logo
193 Kit Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Jan 04, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Marketing Tool"
What do you like best about Kit?

I've only used ConvertKit for about a year and have had a good experience with it. I switched to ConvertKit from MailChimp after hearing so many rave reviews from other business owners. It's email automation features are second to none I've encountered. You can also integrate it with many third parties

What do you dislike about Kit?

It doesn't have nearly as many features as Mailchimp. It's also expensive compared to other systems. It doesn't have a landing page builder.

What problems is Kit solving and how is that benefiting you?

Email automation and taking control of my email marketing strategy

Small Business (50 or fewer emp.)
Aug 15, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very easy to learn and implement campains."
What do you like best about Kit?

Responsiveness of CS if there are any issues when building broadcasts, forms or land pages.

What do you dislike about Kit?

Limited design for broadcasts and forms.

What problems is Kit solving and how is that benefiting you?

Conversion rates for emails to determine IRR on email marketing campaigns.

Small Business (50 or fewer emp.)
Jan 03, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Convertkit is my go to recommendation"
What do you like best about Kit?

Convert kit makes it easy to set up newsletters, email autoresponders (visually) and the A/B testing is so easy to understand to someone who has a huge phobia of tech (like me.) When I was too lazy to set up a website, Convertkit was a lifesaver because they allow you to create landing pages and I was able to start collecting emails before I ever laid a finger on my website. I tried two other email systems before convertkit and the deliverability is waaaaay better. My email open rate went up but my emails didn't change. It's one of the reasons I am definitely sticking with convertkit. Last, the support with convertkit is amazing!!! They are fast and super polite. There are very few companies whose support I am impressed with but they are definitely one of them. I had a billing error happen around June and they fixed it in less than 30 minutes.

What do you dislike about Kit?

Convertkit is missing some crucial things. The template selection is scarce, so I create my own which takes way longer. Seriously, I live for templates and they need an upgrade. I would love if you could set up your own domain like you can in someother programs. especially since you can create landing pages. I really wish the analytics were more detailed. Convertkit literally gives you the basics and thats it. At the very least they need to make it so you can integrate google analytics. I also don't like that I am so limited in the editor. Maybe that's what keeps the deliver rate sky high but I can't even use my brand fonts.

What problems is Kit solving and how is that benefiting you?

I am solving the problem of being able to send emails that actually make it to my email list. AND having a pretty self explanitory interface so that everything is easy to figure out on my own or look up.

Small Business (50 or fewer emp.)
Dec 15, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very efficient"
What do you like best about Kit?

Easy to use. Has everything you need. Tag subscribers.

What do you dislike about Kit?

Cannot format email with beautiful template like mailchimp.

What problems is Kit solving and how is that benefiting you?

Email sequences.

Small Business (50 or fewer emp.)
Apr 11, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Intuitive App and very helpful for Solopreneurs"
What do you like best about Kit?

I love the ability to be able to tag what people are interested in so that I can send follow-up emails. It also immediately pulls things from my blog and creates drafts. I also like that there is only one list to have to content with.

What do you dislike about Kit?

The emails that you send out aren't as pretty as they are with some other sites. It's definitely function over form. Wish there were more landing page designs.

What problems is Kit solving and how is that benefiting you?

This is allowing me to interact with my email list, and also create landing pages. It can also integrate with my website effortlessly through a plugin, so that's great too.

Small Business (50 or fewer emp.)
Feb 03, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Put your e-newsletter on auto-pilot"
What do you like best about Kit?

I can automate my newsletter, which allows me to "set it and forget it". I can also create landing pages, forms, and process payments all in one place.

What do you dislike about Kit?

Customer service is not ideal. You can only contact customer service through a chat window (vs. phone) and in my experience, there is always a delay in response, each step of the way as you exchange comments/questions back and forth. I also had an experience where a customer service rep directed me to do something, which created an irreversible issue for my newsletter automation. I'm sure she had good intentions, but didn't have the necessary knowledge to guide me appropriately.

What problems is Kit solving and how is that benefiting you?

creating landing pages and forms to use on my website and accepting payments

Small Business (50 or fewer emp.)
Oct 18, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great Automations and Categorization Options"
What do you like best about Kit?

Convertkit does a great job of allowing you to segment your audience, creating appropriate automations and workflows.

What do you dislike about Kit?

It's not quite as well known as other platforms, but I think it can be in the future.

What problems is Kit solving and how is that benefiting you?

Emailing my lists with the ability of automations and segmentation

Small Business (50 or fewer emp.)
Jan 07, 2020
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Not the most intuitive or full featured, but works"
What do you like best about Kit?

ConvertKit is barebones. It's simple. It's not made for people doing complicated list stuff.

What do you dislike about Kit?

It's simple. It's not made for people doing complicated list stuff.

What problems is Kit solving and how is that benefiting you?

Emailing and organizing my contacts

Mid Market (51-1000 emp.)
Dec 06, 2023
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Ok solution for solopreneurs or very small businesses needing marketing automation but not others"
What do you like best about Kit?

It's low cost Affordable Billing options are good

What do you dislike about Kit?

Not very user friendly or intuitive Doesn't integrate with ANYTHING else (technology wise, we have to use zapier zaps to connect it to our CRM)

What problems is Kit solving and how is that benefiting you?

Email automation sequences and forms We also use their visual automations to connect a form to an email sequence We can download subscribers to forms and see basic reports on how people are engaging with our email campaigns

Small Business (50 or fewer emp.)
Nov 01, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Great delivery, mediocre support "
What do you like best about Kit?

If you are a SMB and looking to send on a non-white labeled email platform this is a good choice. They obtain great delivery and keep a clean reputation.

What do you dislike about Kit?

Customer service is among the worst I have seen in the industry. Weeks go by without a response. Additionally, delivery team is very vague on what they expect to from you (stats and content) which makes it hard to be a responsible mailer.

What problems is Kit solving and how is that benefiting you?

Achieving delivery to hard to reach subscribers

Small Business (50 or fewer emp.)
Nov 04, 2022
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Too Simple"
What do you like best about Kit?

The graphic designs for templates were an attractive aspect of the product.

What do you dislike about Kit?

Not good with CRM needs were not available at the time of purchase; and it cost too much to upgrade.

What problems is Kit solving and how is that benefiting you?

The graphics design for templates; they are intuitive to use.

Small Business (50 or fewer emp.)
Apr 13, 2018
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"So much to love....and hate about ConvertKit"
What do you like best about Kit?

I love the visual automations and tagging. I've used plenty of email marketing tools before -- Mailchimp, Drip, HubSpot -- and ConvertKit is powerfully easy.

What do you dislike about Kit?

Technical problems. So. Many. Technical problems. My story: So I thought everything was humming along fine until I started getting emails and comments from my subscribers: 'Hey pal -- where's part 2 of the 3-part course I signed up for!' It seemed that folks in certain sequences weren't getting their emails. In fact, some subscribers weren't even getting welcome emails! So I complained to support (nice folks) and they said someone was on it. Well 11+ days later and none of the problems have been fixed. So it looks like I'm gonna have to switch to a more reliable email marketing system -- which sucks. Because it was easy to use. Also: I dislike how when someone finishes a sequence, they call it a 'unsubscriber'. Makes things super-confusing.

What problems is Kit solving and how is that benefiting you?

If it works properly, it makes it easier to build complex email automations.

Small Business (50 or fewer emp.)
Sep 19, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"TAKE YOUR BUSINESS ELSEWHERE!"
What do you like best about Kit?

The lady that contacted me to do the demo spent a generous amount of time answering my questions.

What do you dislike about Kit?

WORST CUSTOMER SERVICE EVER! You have to prove to them when you have a bigger list that you have at least 20% Open rate which is impossible and unrealistic when your email marketing ends up on the gmail promotions folder.

What problems is Kit solving and how is that benefiting you?

This is the most ridiculous email marketing company ever! The lady at the customer service chat named Courtney was unprofessional and even deleted my account even though I showed her many screenshots of my sales on mailchimp. RUDE! Will take my business elsewhere!

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