Kit background blur-sm
Kit Email Marketing Software logo
Kit
4.4

( 193 )

(Formerly ConvertKit)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Advertising disclosure: Findstack offers objective, editorially independent comparisons to help you find the best software. Some links on this page are affiliate links — we may earn a commission when you visit a vendor through our links, at no additional cost to you. Affiliate relationships never influence our ratings, rankings, or reviews. Disclosure policy | Methodology

Kit Reviews: 4.4/5 — Solid Choice

Kit Overview
What is Kit?

Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.

Company ConvertKit LLC
Year founded 2013
Company size 51-200 employees
Headquarters Boise, Idaho, United States
Social Media
Kit Categories on Findstack
Crevio E-Commerce Platforms logo
Crevio
Sponsored
5.0
(1)
Free plan available
Crevio is an AI-powered platform that runs your business while you sleep. Describe what you want to se... Learn more about Crevio
Ask Questions about Kit
What Kit is best for?
How does Kit compare to Stripo?
What are the pros and cons of Kit?
Kit Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Kit Pros and Cons
Pros
  • Reliable deliverability
  • Interface is simple and easy to use
  • Broadcast email functionality is seamless and convenien
  • A choice of 50+ templates and quality themes
  • Handy additional elements like a countdown timer and past edition feed
Cons
  • Lacks integration with ecommerce platforms
  • Not ideal for multiple clients
  • Solely specializing in email means that you’ll need heavier integration all round
  • Clunky builder
  • Lacks spam testing
Kit Features
A/B Testing
A/B testing / Experiments
Analytics/Reporting
API Access
Automated Responses
Bounce Management
Branding removal (white-label)
Campaign Scheduling
Contact List Import/Export
Custom domain for landing pages/forms
Custom Fields
Customizable Templates
Kit Media
Kit video thumbnail
Kit 0
Kit 1
Kit 2
Kit 3
Kit 4
Kit 5
Kit 6
Kit Screenshots
Kit screenshot 1
Kit screenshot 2
Kit screenshot 3
Kit screenshot 4
Kit screenshot 5
Kit screenshot 6
Kit screenshot 7
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 13, 2026
Kit Email Marketing Software logo
193 Kit Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Jan 13, 2022
 Source
Overall Rating:
5.0
Georgi T. avatar
Georgi T.
Founder
Share
"Excellent tool"
What do you like best about Kit?

I like that the first 1000 subs are free.

What do you dislike about Kit?

All is good actually. I don't have anything that the tool doesn't do at that point.

What problems is Kit solving and how is that benefiting you?

To send emails to my subscribers.

Small Business (50 or fewer emp.)
Jan 12, 2022
 Source
Overall Rating:
5.0
SC
Sydney C.
Marketing + Event Manager
Share
"Love this platform!"
What do you like best about Kit?

I like that I am able to control and edit my email templates to be more custom to my needs.

What do you dislike about Kit?

I dislike how plain the templates can be if you do not know how to navigate the platform fully.

What problems is Kit solving and how is that benefiting you?

ConvertKit makes it easy for me to have all my business automations in one place including a landing page and products. The benefits is that everything is in a centralized location.

Small Business (50 or fewer emp.)
Dec 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit Easy User Experience"
What do you like best about Kit?

It's easy to use and quite intuitive. You don't need a lot of technical experience to create a sharp looking landing page. It's much simple to use than mailchimp, for example.

What do you dislike about Kit?

I've had a problem verifying my email address. I created a info@gmail account specially because convertkit recommended it and it won't send the verification message. Can't find any help in the FAQs so for now my problem is with out a solution.

What problems is Kit solving and how is that benefiting you?

It has solved my problem of square space charging to send email campaigns. It's enabled me to create a landing page with a freebie for signing up. No financial benefits yet but expect to see them in the future

Small Business (50 or fewer emp.)
Dec 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit converts customers!"
What do you like best about Kit?

I love the ease of use and plug and play templates. I can create a landing page in literally 10 minutes or less.

What do you dislike about Kit?

It's difficult to connect a custom domain because they usually don't authenticate.

What problems is Kit solving and how is that benefiting you?

I'm solving my email marketing problem - it's the easiest solution that I've used on the market so far. I am able to convert customers and see high level insights quickly.

Small Business (50 or fewer emp.)
Dec 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit has only gotten better over the years!"
What do you like best about Kit?

I love that it's super simple to use, set up and get going on day one. I've tried a lot of email companies and the ability to easily create a landing page that's already connected to your email list is fantastic. I love a lot of the new features they're adding to be more content creator-focused as well. That's been super helpful!

What do you dislike about Kit?

I've used a lot email providers and I honestly can't find any issues with the service. I think they work very hard to keep making it better and it shows in the new features they release.

What problems is Kit solving and how is that benefiting you?

The biggest thing was always landing pages. Having to previously link a bunch of tools together to make sure all these various programs communicated so when someone completed an opt-in action, it registered with the email service provider was huge for me. At first I didn't have a website but I still wanted an email list and ConvertKit made that easy to do.

Small Business (50 or fewer emp.)
Dec 18, 2021
 Source
Overall Rating:
5.0
DR
Diego R.
Producer / Composer
Share
"Effective, easy to use, and free for up to 1,000 contacts"
What do you like best about Kit?

I love the fact that it's built with a simple interface whose main focus is on growing your audience, and that it's easy to integrate with other marketing platforms.

What do you dislike about Kit?

It does miss some of the freedom to code freely your own modules and email logic (in comparison to Zoho) and the other (minor) issue is that if I need to change the text of a broadcast email after I scheduled it, it defaults to "send now," forcing me to schedule it again. This can be particularly dangerous if scheduling an email that is timely with something that hasn't happened yet (e.g., asking a client or potential client what they thought about something they haven't yet received).

What problems is Kit solving and how is that benefiting you?

My favorite thing about it is how complete it is for an app that is free for up to 1,000 contacts. I also love the fact that it comes with an extensive library of modules to capture leads that can be easily incorporated to any website without needing to spend time searching for and setting up plugins.

Small Business (50 or fewer emp.)
Dec 03, 2021
 Source
Overall Rating:
5.0
Amanda R. avatar
Amanda R.
Esl Teacher
Share
"Easy to use and good support"
What do you like best about Kit?

Once I signed up it was easy to get started using ConvertKit. They have plenty of templates to choose from. Very user friendly.

What do you dislike about Kit?

Overall it seems like a solid software. Once my numbers grow I'm interested to see if it will hold up.

What problems is Kit solving and how is that benefiting you?

I'm able to get information out to potential buyers quickly with their templates. They're very eye catching too.

Small Business (50 or fewer emp.)
Nov 30, 2021
 Source
Overall Rating:
5.0
Tejas R. avatar
Tejas R.
Founder
Share
"Best Email Marketing Software for Creators"
What do you like best about Kit?

I think their UI is the best. Probably the next best thing is their email server. Open rates & click rates are usually high. I don't know how but it is what it is.

What do you dislike about Kit?

Quite expensive for beginner creators who want to experience Convertkit

What problems is Kit solving and how is that benefiting you?

Benefits were popup forms and embedded forms. They look great.

Small Business (50 or fewer emp.)
Nov 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome system to use even if you're new at marketing!"
What do you like best about Kit?

Easy to use, beautiful templates, great for those that aren't tech savvy. It's not a huge learning curve which is a major plus.

What do you dislike about Kit?

Would always love if the price was a bit less, but overall cannot find much to complain about.

What problems is Kit solving and how is that benefiting you?

Email marketing, capturing leads, creating beautiful emails quickly and easily.

Small Business (50 or fewer emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
Manish Kumar J. avatar
Manish Kumar J.
Digital Marketing Intern
Share
"Best User experience Email Marketing solution for creators"
What do you like best about Kit?

Interface User experience Ease of creation of emails Best automation solutions

What do you dislike about Kit?

Not many customize options to add design.

What problems is Kit solving and how is that benefiting you?

I am using this for email marketing.

Small Business (50 or fewer emp.)
Aug 29, 2021
 Source
Overall Rating:
5.0
KM
Kyle M.
Book Author
Share
"Incredible, Easy To Use Products And Service"
What do you like best about Kit?

The most helpful features are the marketing products like landing page builders and forms. There are many helpful and useful templates to choose from. Plus they will help you have a site page with your own url for easy linking.

What do you dislike about Kit?

The downside is perhaps pricing canbe a bit high and the mobile landing page and form builder is sometimes glitchy. My experience with this builder onmt android smart phone has been frustrating, but on laptop it is easier than most other builders.

What problems is Kit solving and how is that benefiting you?

Convertkit has solved my issue with having visitors bIt those online visitors were not signing up nor buying. Convertkit helped turn traffic to leads and to customers. This just by using their free services and products. After becoming a paid member I have increased conversions and sales.

Small Business (50 or fewer emp.)
Aug 28, 2021
 Source
Overall Rating:
5.0
Angela S. avatar
Angela S.
Food & Travel Blogger
Share
"An All-Around Winner For Your Business!"
What do you like best about Kit?

I love that ConvertKit is not just another email marketing software. You can create landing pages, sell courses/ebooks/newsletters, etc. through the platform. It really is becoming a great one-stop solution in being able to tend to your various marketing needs.

What do you dislike about Kit?

Can't say any real dislikes because I have really enjoyed using the software to date.

What problems is Kit solving and how is that benefiting you?

I wanted an email software that was affordable, effective, efficient, and user-friendly. ConvertKit checked all of those boxes and then some!

Small Business (50 or fewer emp.)
Aug 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great email marketing tool"
What do you like best about Kit?

Ease of access and great response rate from the team

What do you dislike about Kit?

The sequence setup takes a little getting used to and could be a little more user-friendly in terms of creating lists, etc. before setting up the sequence

What problems is Kit solving and how is that benefiting you?

It's helping not only me better understand marketing funnels but also explain /show them to our clients

Small Business (50 or fewer emp.)
Jul 27, 2021
 Source
Overall Rating:
5.0
Kenny K. avatar
Kenny K.
Independant Business Coach
Share
"Great for buidling your email list and sending newsletters"
What do you like best about Kit?

ConvertKit focuses on creating. This tools makes it easy to start collecting your first leads and get those emails out to build momentum. If you want to build a following through email marketing, then this is a great tool to get started. It's easy to use, offers more than enough features that marketers and businesses will want (even if you don't need them yet when you're just starting out). I like the user interface and how you can get pretty much everything done with just a few clicks. No unnecessary steps that can confuse you, this is a straight-forward email marketing tool that's been getting a lot of updates and improvements.

What do you dislike about Kit?

Pricing is a little higher than some other tools. At least it looks like that on the surface. But you're actually NOT paying for duplicate subscribers (one email contact is only counted once even if the email subscribes to different lists/email campaigns). Other email marketing tools count the same email address multiple times. ConvertKit doesn't. One unique email address only counts as one contact, even when it's added to various email lists.

What problems is Kit solving and how is that benefiting you?

Convertkit offers simple email marketing with good deliverability. It's a modern and reliable tool for sending out email newsletters. I use it for automated email series and email broadcasts to my customers and blog subscribers. It does a good job.

Small Business (50 or fewer emp.)
May 22, 2021
 Source
Overall Rating:
5.0
Krystal K. avatar
Krystal K.
Founder And Editor
Share
"ConvertKit makes automating email campaigns so easy"
What do you like best about Kit?

I love so many things about ConvertKit, and I'm happy I made the switch. The thing I like best is how easy it is to set up automations. I have several automations setu p for my newsletter subscribers, including adding members to my email lists, a welcome series, and custom RSS feeds based on how people want to receive emails (for every post, daily, or weekly). ConvertKit makes it easy. I like the look of ConvertKit emails and forms and the emphasis on text and not using too many images also.

What do you dislike about Kit?

There was a small learning curve when I started using ConvertKit, for example learning how to use tags. But ConvertKit has lots of helpful tips and guidance in their knowledge base. Twice I had to ask for help in chat and someone responded to me within a few minutes. I needed help figuring out how to set up multiple choice checkboxes for readers so they could select which newsletters they wanted to subscribe to. The employees who responded in the chat directed me to the instructions and I was able to set this feature up easily after reading the links they sent me.

What problems is Kit solving and how is that benefiting you?

I run a local news website. My readers want choices for receiving emails. The RSS automation features offered with ConvertKit helped me serve those readers. The deliverability is excellent too, and now that I'm launching a freemium newsletter, I can use ConvertKit to charge premium subscribers. ConvertKit seems to care about user success and often offers courses and helpful emails that include tips on how to improve what you are doing.

Small Business (50 or fewer emp.)
May 19, 2021
 Source
Overall Rating:
5.0
Kate O. avatar
Kate O.
Research Fellow And Lecturer
Share
"Great way to cultivate your list, and the ConvertKit community is superb"
What do you like best about Kit?

Great customer service, support, conferences, webinars and community.

What do you dislike about Kit?

Some coding involved now and then to customize templates, but otherwise, it's absolutely perfect. Seriously.

What problems is Kit solving and how is that benefiting you?

Rethinking email marketing as a way of cultivating relationships with clients in a more targeted, helpful way (to the clients).

Small Business (50 or fewer emp.)
Apr 29, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Really Amazing Email Marketing Software"
What do you like best about Kit?

When we did email marketing, especially for blog content and welcome emails to all new investors, convertkit was super helpful in creating automations and workflows for emails. It's super easy and intuitive and I believe it is priced very well.

What do you dislike about Kit?

The only thing I didn't like was that it didn't have as many integrations to crms or other tools like mailchimp might.

What problems is Kit solving and how is that benefiting you?

Automations for welcome emails and tracking open rates and such is super useful.

Small Business (50 or fewer emp.)
Apr 27, 2021
 Source
Overall Rating:
5.0
Lisa U. avatar
Lisa U.
Dog Trainer
Share
"Best email service"
What do you like best about Kit?

I love that you can create landing pages, tags, and the ease-of-use on the client side as well. For example rather than creating multiple list and paying for the same people in duplicate lists they can just get a tag added. You can also send out an email with a tag, for a launch, for example. If they want to opt in to hear about that launch all they have to do is click the button without re-filling out a form

What do you dislike about Kit?

The price is more for those just getting started, but once you grow your list the price is actually cheaper. The landing pages are not as good as lead pages. I wish I could cancel my lead pages membership and just use ConvertKit but they're not at the same level.

What problems is Kit solving and how is that benefiting you?

Having to have multiple lists in my email provider! Plus being able to automate my email marketing and drip content out to course subscribers

Small Business (50 or fewer emp.)
Apr 20, 2021
 Source
Overall Rating:
5.0
MB
Mark B.
P
Share
"I'm so glad a friend recommended this!"
What do you like best about Kit?

Not provided

What do you dislike about Kit?

Not provided

What problems is Kit solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Apr 01, 2021
 Source
Overall Rating:
5.0
KT
Kori T.
Owner And Content Creator
Share
"For All Of Your Email Marketing Needs"
What do you like best about Kit?

Not provided

What do you dislike about Kit?

Not provided

What problems is Kit solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
Matt D. avatar
Matt D.
Nutrition Coach
Share
"The Best Email Marketing Software by far"
What do you like best about Kit?

I love the sequences and automations. Being able to easily move people between sequences based on purchases or completing other sequences is huge - I can move people through various email courses, sales funnels, etc... all automatically. I also LOVE that you don't get duplicate subscribers, if one person signs up for 3 different list segments, they still count as one subscriber, whereas other providers would give you 3 different email subscribers.

What do you dislike about Kit?

Small learning curve, and I don't find visual automations all that useful, and it's a bit pricey. But well worth it in my opinion.

What problems is Kit solving and how is that benefiting you?

Auto-delivery of products and courses when people opt-in to stuff or purchase, I can easily see who's active and who's not, segment people based on where they opted in or what links they've clicked - it makes it very easy to manage both email subscribers, and paying customers depending on the product.

Small Business (50 or fewer emp.)
Aug 02, 2020
 Source
Overall Rating:
5.0
Jerome P. avatar
Jerome P.
Founder
Share
"Love the support and community"
What do you like best about Kit?

I really enjoyed the webinars given about the platform and community. Very helpful in the use of their products! They have provided great info and strategies to build your email list.

What do you dislike about Kit?

Nothing, they have been great! The customer service was amazing and the interface was easy to use.

What problems is Kit solving and how is that benefiting you?

Building an email list and connecting with people.

Small Business (50 or fewer emp.)
Dec 06, 2019
 Source
Overall Rating:
5.0
AT
Amanda T.
Co Founder
Share
"Love Convertkit - SO easy to use!"
What do you like best about Kit?

Convertkit makes it SO easy to segment our list and send emails to the exact audience we want. We switched to them for this reason and couldn't be more pleased. Tagging, sequences, automations, visual funnel builder...just love them.

What do you dislike about Kit?

Once during a launch, they had some tech glitches that was hodling up emails from going out, so that was very irritating. Thankfully we got a hold of them and they manually pushed the email out.

What problems is Kit solving and how is that benefiting you?

Segmenting our contacts, nurturing them through sequences that are easy to automate, and making sales.

Small Business (50 or fewer emp.)
Nov 25, 2019
 Source
Overall Rating:
5.0
Juli C. avatar
Juli C.
Owner
Share
"Best email software I have ever used"
What do you like best about Kit?

Makes sending automatons so easy. Also makes adding people to your list easy with a simple form.

What do you dislike about Kit?

Took some time getting used to. Make sure to watch videos.

What problems is Kit solving and how is that benefiting you?

emailing marketing and automation.

Small Business (50 or fewer emp.)
Nov 21, 2019
 Source
Overall Rating:
5.0
DP
Da Silva Studio P.
Manager
Share
"Easy and Basic Email System"
What do you like best about Kit?

I like that you can track the clients that click a link in your email and that you can easily resend or duplicate email content.

What do you dislike about Kit?

I do not like that you can't personalize the emails with colour backgrounds, different spacing, fonts, etc. If you want to make something unique you need to know how to use HTML but most of the time it doesn't work.

What problems is Kit solving and how is that benefiting you?

We are able to easily send out mass emails to clients. A huge benefit it sending mass emails out to potential new clients whereas a few years ago we had to emails each client directly and it took hours.

Small Business (50 or fewer emp.)
Nov 02, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Incredibly useful and easy!"
What do you like best about Kit?

It’s EASY to use for such a complex and powerful marketing program.

What do you dislike about Kit?

I wish i could export old broadcasts more easily than copying and pasting individually, and see the relative reach/effectiveness at a glance.

What problems is Kit solving and how is that benefiting you?

Connecting with audience regularly. I need to make sure I’m getting through to my audience so they’ll connect with me, and vice verse.

Small Business (50 or fewer emp.)
Oct 26, 2019
 Source
Overall Rating:
5.0
AH
Alexx H.
Alexx
Share
"Great email software marketing"
What do you like best about Kit?

I love Convertkit for scheduling and keeping track of subscribers.

What do you dislike about Kit?

I don't like the mobile use. It's a much better program to use on a desktop.

What problems is Kit solving and how is that benefiting you?

Planning emails in advance is something that I didn't realize I needed before Convertkit.

Small Business (50 or fewer emp.)
Aug 31, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Streamlined and reliable"
What do you like best about Kit?

I am a fan of convertkit and that it has advanced segmenting and automating features but is still easy to figure out.

What do you dislike about Kit?

The visual automation tool had glitches when it was first introduced.

What problems is Kit solving and how is that benefiting you?

I can segment emails and personalize them based on previous customer behavior

Small Business (50 or fewer emp.)
Aug 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best bang for your buck "
What do you like best about Kit?

What I like best about ConvertKit is it’s automation. It’s self-intuitive and user-friendly.

What do you dislike about Kit?

I switched from Infusionsoft and their customer service was second to none. I wish ConvertKit would up their game to answer questions quicker as I usually don’t have the time to wait around for technical questions.

What problems is Kit solving and how is that benefiting you?

ConvertKit has allowed me to stay in touch with my email list. It gives me open rates, click rates, and other pertinent information I need to make sure my emails are performing. I haven’t used this feature, but I like that I can split test subject lines.

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit - The worlds BEST email marketing service for bloggers. Period."
What do you like best about Kit?

All the features that you want to have as a blogger/marketer are right where they are supposed to be. An easy to use interface, great help system and pre made forms. For beginner and advanced businesses this is exactly what you need.

What do you dislike about Kit?

It is hard to list something to dislike, as convertkit pretty much has all of the features you want in mailingsoftware. If anything, the addition of extra templates would be nice.

What problems is Kit solving and how is that benefiting you?

Reaching my audience at the right time. Delivering great emails with no tech issues that take time. Setting up an email sequence that welcomes new customers to my services really takes of the load of my workflow. It is a one time setup, and it will work forever.