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Kit Email Marketing Software logo
Kit
4.4

( 193 )

(Formerly ConvertKit)
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Kit Reviews: 4.4/5 — Solid Choice

Kit Overview
What is Kit?

Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.

Company ConvertKit LLC
Year founded 2013
Company size 51-200 employees
Headquarters Boise, Idaho, United States
Social Media
Kit Categories on Findstack
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Ask Questions about Kit
What Kit is best for?
How does Kit compare to SendPulse?
What are the pros and cons of Kit?
Kit Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Kit Pros and Cons
Pros
  • Reliable deliverability
  • Interface is simple and easy to use
  • Broadcast email functionality is seamless and convenien
  • A choice of 50+ templates and quality themes
  • Handy additional elements like a countdown timer and past edition feed
Cons
  • Lacks integration with ecommerce platforms
  • Not ideal for multiple clients
  • Solely specializing in email means that you’ll need heavier integration all round
  • Clunky builder
  • Lacks spam testing
Kit Features
A/B Testing
A/B testing / Experiments
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Branding removal (white-label)
Campaign Scheduling
Contact List Import/Export
Custom Fields
Custom domain for landing pages/forms
Customizable Templates
Kit Media
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Kit Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 07, 2026
Kit Email Marketing Software logo
193 Kit Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best Email Marketing Platform"
What do you like best about Kit?

I've used countless email marketing platforms for my own business as well as for clients. ConvertKit is my favorite! The interface is great and easy to navigate. That may be one of my favorite parts of it. They've put so much effort into creating a beautiful product. The opt-in forms and landing page templates are beautiful, making it a great solution for anyone who wants great forms on their blog, but doesn't know the CSS/HTML to customize it to match their brand. By far the best email marketing tool for bloggers. Creating sequences and automations is easy, but still incredibly robust, so I can do everything I need .

What do you dislike about Kit?

My only complaint is that I didn't think the support from one ticket was great. It didn't fully answer my question about why I was getting bots subscribing to a list. But this was only one ticket and potentially a pretty complicated / out of scope request so I wouldn't let it deter anyone! But I would recommend that they really try to give the best support possible to customers to really stand out from the rest of the email softwares out there.

What problems is Kit solving and how is that benefiting you?

We use ConvertKit to capture leads and subscribers on our blog. We've seen great conversion rates from our email lists and I couldn't be happier! Email marketing is must for all bloggers and ConvertKit makes it easy!

Mid Market (51-1000 emp.)
Apr 24, 2019
 Source
Overall Rating:
5.0
JB
John B.
Yoga Instructor
Share
"Convertkit- great product"
What do you like best about Kit?

I adore the straightforwardness of Convert Kit. It gives me a direct method to alter my email list. I am ready to label people, place them in areas and send messages out that pattern explicitly to that crowd. We can likewise set up email successions to new supporters. The robotization instruments will take another endorser and enable us to label them into a succession, and afterward channel them through each email and spot extra computerizations to that email. On the off chance that they didn't open an email we can set them up in a succession requesting their assistance to make an item all the more fascinating. In the event that they opened an email we can put them on a spot to buy an item. There are incalculable choices that the mechanization apparatuses give.

What do you dislike about Kit?

The main thing I loathe is the manner by which dated the structure formats look. I despise that you can't make them look smooth or truly tweak the content size, position, design, and so on. It looks dated. For a stage that has astounding highlights, it would be extraordinary if what our clients saw is in the same class as what we see and work with toward the back.

What problems is Kit solving and how is that benefiting you?

ConvertKit takes care of the issue of staying in contact with individuals who need to get notification from me. It's an extraordinary answer for individuals who have outgrown MailChimp (or who are tired of paying twofold for endorsers) yet needn't bother with the intensity of InfusionSoft. ConvertKit makes it simple for me to label endorsers dependent on the moves they make when perusing my messages and this gives me a chance to make content dependent on those activities. All the more critically, it gives me a chance to make offers to individuals dependent on their activities.

Small Business (50 or fewer emp.)
Feb 22, 2019
 Source
Overall Rating:
5.0
TC
Tom C.
Owner
Share
"ConvertKit crushes the competition"
What do you like best about Kit?

I've used Mailchimp, AWeber, Drip, and countless others over the years. Simply put, ConvertKit gives you as a blogger/online business exactly the tools you need and their e-mails actually land in your subscribers' inboxes! The tools are easy to east and it is simple to set up. Their automation is very simple.

What do you dislike about Kit?

I would love a lead scoring system like Drip has, but there is nothing that I particularly dislike about the service.

What problems is Kit solving and how is that benefiting you?

Email marketing that works. It has helped www.tomcampmedia.com a ton!

Small Business (50 or fewer emp.)
Feb 16, 2019
 Source
Overall Rating:
5.0
Dennis J S. avatar
Dennis J S.
Entrepreneur
Share
"The Way Marketing Is Done in 2019"
What do you like best about Kit?

I have been using ConvertKit for over 3 years and I like the quick service and that CK is always listening to users and adding new features. It's so easy to use!

What do you dislike about Kit?

I wish that I could send messages by time zone. I can't think of anything I really dislike about ConvertKit.

What problems is Kit solving and how is that benefiting you?

I'm growing my business by using email marketing to drive traffic to my websites.

Small Business (50 or fewer emp.)
Feb 12, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome solution for our business!"
What do you like best about Kit?

ConvertKit is KEY to communicating with our audience and generating sales. The ability to create tags and segments based on interests is so important in making sure that we're not sending people information that they don't care about. We love the analytics and the ability to track email performance and subscriber details.

What do you dislike about Kit?

Wish there were a mobile app version of ConvertKit instead of just web-based. We've also had some issues with text formatting (specifically hyperlinks and bulleted lists) but nothing major.

What problems is Kit solving and how is that benefiting you?

ConvertKit helps us connect with prospective and current customers so that we can communicate effectively and drive sales.

Small Business (50 or fewer emp.)
Jan 24, 2019
 Source
Overall Rating:
5.0
EB
Everard B.
Business Analyst Ii
Share
"Convert Kit is a dummy proof automation tool"
What do you like best about Kit?

Convertkit has been a God send tool. The simplicity of making automations and not feeling overwhelmed in the back-end is hands down my favorite element of Convertkit if I had to rank the greatest element. Aside from the automation simplicity comes their customer service team and the countless resources that they provide to assist you with growing your email system.

What do you dislike about Kit?

The only thing that stands out as a dislike is that there are a lot of limitations with their email editor. I think having to occasionally having to use html does not align with their "simplicity" business/product culture. If I have to be honest, I think they could have possibly added another price range for people starting out. Maybe something along the lines of 10-15 dollars per month for beginners with a list of 100 or less.

What problems is Kit solving and how is that benefiting you?

Convertkit has been a God send tool. MY journey began with Get Response and Aweber. Aweber was the old legend email marketing software that helped me to get the ball rolling in my business. I switched to get response because they had automations, however, the automations were far too complicated to keep my loyalty and that is what caused me to finally land with Convertkit,

Small Business (50 or fewer emp.)
Jan 13, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"So easy to automate"
What do you like best about Kit?

What I like best about ConvertKit is it is truly easy to use. I've used other systems, but ConvertKit has a great tutorial, they use layperson's language so I don't feel like I need a degree in CS to figure it out. Because of its ease of use, I've been getting my newsletter out every single week. And, that's huge for me.

What do you dislike about Kit?

There's not much at all that I don't like. I wish they were better known because when I brought on a team member, she had no experience with it.

What problems is Kit solving and how is that benefiting you?

It's helped me with my marketing. I'm staying in front of customers, when before it was a pain to figure out how to send a new campaign, how to segment, and how to interface with my website. I'm able to do all of this myself with ConvertKit.

Small Business (50 or fewer emp.)
Jan 08, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit experience "
What do you like best about Kit?

I like the ease of use and functionality

What do you dislike about Kit?

Pricepoint is a little high, wish it was lower

What problems is Kit solving and how is that benefiting you?

Communication with readers

Small Business (50 or fewer emp.)
Jan 07, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes Automation and Sequencing Easy"
What do you like best about Kit?

Email sequences are phenomenal. As a blogger and a person that writes ecourses, it's scary thinking of all the things that could go wrong. With ConvertKit, I feel like the instructions and the ability to preview the emails are so good that I can trust my emails will launch correctly without a doubt. The instructions on each page are phenomenal. They have a video on each page talking about potentially confusing topics and an extensive blog that answers all your questions. ConvertKit makes me feel in control of the moving pieces in my content and I love that!

What do you dislike about Kit?

The only thing I dislike is how dated the form templates look. I hate that you can't make them look sleek or really customize the text size, position, format, etc. It looks dated. For a platform that has amazing features, it would be great if what our customers saw is as good as what we see and work with on the back end.

What problems is Kit solving and how is that benefiting you?

ConvertKit puts your product straight in the inbox of potential customers. It eliminates the step of having them go to your site first.

Small Business (50 or fewer emp.)
Nov 16, 2018
 Source
Overall Rating:
5.0
KH
Karen H.
Luxury Brand Strategist & Shopify Expert
Share
"Changed the way I send emails"
What do you like best about Kit?

ConvertKit is so easy to write emails and then schedule them. The Interface is clean plus I don't have to worry about the drag and drop not working because they don't have one for the actual newsletter so I can type, schedule and send. Done. Another thing is that I can tag and segment my list so that people only receive content they are interested in. Which is super important no one wants to read emails that they don't want.

What do you dislike about Kit?

They are doing some updates so some new features still have minor bugs but I still think it's worth it over the free systems out there.

What problems is Kit solving and how is that benefiting you?

With ConvertKit I am able to build stronger connections with my audience and get more personalized. I trust the company and what they stand for.