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Constant Contact Reviews: 4.0/5 — Solid Choice
ConstantContact is an email marketing platform preferred by small to medium enterprises. The site makes it easy for businesses to customize emails and offers an extensive selection of features that can empower the growth of your business. The platform essentially serves as your one-stop shop for building email lists, creating your company logo, scheduling social media posts, and selling digital products. ConstantContact is also notable for having great deliverability rates and supporting invitation management, registrations, and tickets.
| Company | Endurance International Group |
|---|---|
| Year founded | 1995 |
| Company size | 1001-5000 employees |
| Headquarters | Burlington, Massachusetts, United States |
| Social Media |
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Constant Contact Pros and Cons
- Lets users create your company logo, schedule social media posts, and sell digital products
- Great deliverability rates
- Also supports invitation management, registrations, and tickets
- Service cancellation requires users to call customer support
- Limited automation options
Constant Contact advertises from $12 a month, and that figure buys you 500 contacts. Reach 1,000 and reported pricing roughly doubles to $30 — a 150% increase for doubling a list, which is the steepest entry-tier escalation in mainstream email marketing. The platform itself is genuinely easy to use and has one of the longest track records in the category. The pricing curve is what deserves your attention.
- What it is: A long-established email marketing platform aimed at small businesses, nonprofits, and local organizations, with event management and social tools bundled in.
- Best for: Non-technical small businesses and nonprofits who value simplicity and support over features per dollar.
- Pricing: Lite $12, Standard $35, Premium $80 per month at 500 contacts. Scales steeply with list size. No free plan. Verified via third parties in July 2026.
- The honest catch: Price is a function of list size, not plan, and accounts above 10,001 contacts are moved onto Email Plus.
What Is Constant Contact?
Constant Contact is one of the oldest names in email marketing, and its positioning has stayed remarkably consistent: make email approachable for people who do not think of themselves as marketers. That means templates that are hard to make ugly, a drag-and-drop editor with no learning curve, and a support operation that reviewers rate well above the category norm.
It has also broadened well beyond email. Event registration and management, social media posting and ads, SMS marketing, and basic landing pages all sit inside the same product. For a local charity running a fundraiser or a small business promoting a workshop, that bundle removes the need to assemble three or four separate tools.
Independent ratings are solid rather than spectacular. G2 puts it at 4.0 out of 5 across roughly 5,770 reviews, and Capterra at 4.3 out of 5 across about 2,892. Those are large samples by any standard, and the consistency between them is more meaningful than the small gap.
How Constant Contact Works
- Contact-based pricing. Your bill is set by how many contacts you store, with the plan tier determining features. This is the mechanic that matters most.
- Templates and a drag-and-drop editor. The core strength, and the reason non-technical users pick it.
- Segmentation and automation. Available from Standard. Lite is a broadcast tool rather than a marketing automation platform.
- Event management. Registration, ticketing, and attendee tracking, which is unusual to find bundled with email.
- Social and SMS. Posting, social ads, and text campaigns from within the same account.
- Deliverability. Long-standing sender reputation is one of the quieter reasons established senders stay.
Constant Contact Pricing
Three tiers, all quoted at 500 contacts, all rising as the list grows. Figures below are third-party reported for July 2026 — Constant Contact blocks automated access from our infrastructure, so these were not read from the vendor’s own page and should be confirmed at checkout.
| Plan | At 500 contacts | Reported at scale | What it adds |
|---|---|---|---|
| Lite | $12/mo | ~$30/mo at 1,000 contacts | Templates, basic email, social posting, event marketing |
| Standard | $35/mo | ~$110/mo at 5,000 contacts | Segmentation, automation, A/B testing, contact management |
| Premium | $80/mo | Up to ~$425/mo at 25,000 contacts | Advanced automation, custom reporting, SEO tools |
The things that actually determine your bill:
- The advertised price is a 500-contact price. Every headline figure assumes a very small list. If yours is larger — and most businesses evaluating email marketing have more than 500 contacts — the relevant number is nowhere on the pricing page’s first screen.
- The escalation is front-loaded. Going from 500 to 1,000 contacts on Lite reportedly takes you from $12 to about $30. Doubling a list is normal growth; a 150% price increase for it is not, and it happens at the very bottom of the range where budgets are tightest.
- Above 10,001 contacts you are moved to Email Plus. This automatic transition catches people out precisely because it is not a decision you make. Model it before you cross the threshold, not after.
- Annual billing saves up to 15%, and nonprofits save up to 30%. The nonprofit discount is genuinely one of the better ones in the category and materially changes the comparison for charities.
- There is no free plan. Only a free trial. MailerLite, Brevo, and Mailchimp all offer free tiers, so the entry comparison is not like-for-like.
- Inactive contacts still count. As with most contact-priced tools, list hygiene is a direct cost control. Pruning unengaged subscribers lowers the bill and usually improves deliverability at the same time.
Who Should Use Constant Contact
- Non-technical small businesses. The clearest case. If nobody on the team wants to learn a marketing platform, this is among the easiest to pick up.
- Nonprofits and community organizations. The up-to-30% discount plus bundled event management makes it unusually well suited to fundraising and member communication.
- Organizations running events. Registration and ticketing inside the email tool is a real convenience that most competitors do not offer at all.
- Teams that value support. Responsive human support is one of the most consistently praised aspects, and it is worth paying for if email is not somebody’s full-time job.
It fits poorly for large lists, where contact-based pricing becomes expensive against competitors; for ecommerce, where Klaviyo and Omnisend offer far deeper revenue attribution and store integration; and for sophisticated automation, where Constant Contact’s workflows are simpler than ActiveCampaign’s by a wide margin.
Honest Pros and Cons
Strengths
- Genuinely easy to use. The most consistent praise across thousands of reviews, and not a trivial advantage.
- Excellent support reputation. Reachable human help, which distinguishes it from several cheaper competitors.
- Event management included. Registration and ticketing bundled with email is close to unique in this category.
- Strong nonprofit discount. Up to 30%, on top of annual savings.
- Established deliverability. A long sender history is worth something real.
- Broad channel coverage. Email, social, SMS, and landing pages in one account.
Limitations
- Steep price escalation with list size. The defining drawback: a reported 150% jump between 500 and 1,000 contacts on Lite.
- No free plan. Trial only, while several major competitors offer permanent free tiers.
- Automatic move to Email Plus above 10,001 contacts. A change made for you rather than by you.
- Automation is basic. Standard adds workflows, but they remain simple next to ActiveCampaign or Klaviyo.
- Template design feels dated. A recurring criticism, particularly against MailerLite’s more modern output.
- Weak value at scale. The larger the list, the harder the comparison gets.
Constant Contact Alternatives and How It Compares
- MailerLite is the closest value competitor, with a modern editor and a free tier, though its free plan was cut from 1,000 to 250 subscribers.
- Brevo prices by emails sent rather than contacts stored, which is dramatically cheaper for large, infrequently mailed lists.
- MailChimp is the best-known alternative with a similar contact-based model and comparable escalation.
- ActiveCampaign is the upgrade for serious automation, at a higher price and a steeper learning curve.
- Klaviyo and Omnisend are the ecommerce choices, with revenue attribution Constant Contact does not attempt.
- AWeber and GetResponse occupy similar small-business ground with their own free or lower-cost entry points.
For a broader survey, browse our email marketing directory.
The Verdict
Constant Contact is a good product sold on a pricing model that punishes exactly the outcome you are paying for. The software is easy to use, the support is better than the category norm, deliverability benefits from two decades of sender history, and the bundled event management genuinely removes a tool from many organizations’ stacks. Ratings of 4.0 on G2 across 5,770 reviews and 4.3 on Capterra across 2,892 describe a platform that satisfies most of the people who buy it.
But contact-based pricing means growth costs money, and here it costs a lot of money early. A reported jump from $12 to about $30 between 500 and 1,000 contacts is a 150% increase for doubling a list, and it lands on the smallest customers. By 5,000 contacts Standard is reportedly around $110 a month, and above 10,001 contacts the account moves to Email Plus without you choosing to. Model your cost at the list size you expect in a year, not the one you have today — and if you mail a large list infrequently, Brevo’s send-based pricing will likely be much cheaper for identical work.
Two groups should still look hard at it. Nonprofits, because a 30% discount stacked on annual billing plus bundled event registration is a genuinely strong package for fundraising organizations. And small teams with nobody to spare, because ease of use and reachable support have real value that does not show up in a feature comparison. Everyone else should price MailerLite and Brevo alongside it before committing, and should be aware that the absence of a free plan makes the entry comparison less favourable than the $12 headline implies.
FAQ
How much does Constant Contact cost?
Reported entry pricing is $12 per month for Lite, $35 for Standard, and $80 for Premium, all at 500 contacts and billed monthly. Prices rise with list size: Lite reportedly reaches about $30 at 1,000 contacts, Standard about $110 at 5,000, and the top of the range approaches $425 a month at 25,000 contacts. Annual billing saves up to 15% and nonprofits up to 30%. Constant Contact blocks automated access from our infrastructure, so confirm current figures directly at checkout.
Does Constant Contact have a free plan?
No. It offers a free trial but no permanent free tier, which is a meaningful difference from several competitors. MailerLite, Brevo, and Mailchimp all provide free plans with real subscriber allowances, so if a free starting point matters, the entry-level comparison does not favour Constant Contact.
What happens when my list passes 10,000 contacts?
Accounts above 10,001 contacts are automatically moved onto the Email Plus plan. Because the transition is automatic rather than a choice you make, it is a common source of unexpected bills. If your list is approaching that threshold, price the change deliberately in advance and treat it as a decision point about whether the platform still fits.
Is Constant Contact good for nonprofits?
It is one of the better options. The discount reaches up to 30%, stacks with annual billing savings, and the bundled event registration and ticketing suit fundraising and member communication in a way that pure email tools do not. Combined with a reputation for responsive support, that makes it a strong fit for organizations without dedicated marketing staff.
What is Constant Contact best for?
Non-technical small businesses, nonprofits, and community organizations with modest lists who want email that is easy to use and well supported, particularly those that also run events. It is a weak fit for large lists, where contact-based pricing gets expensive, for ecommerce, where Klaviyo and Omnisend attribute revenue far better, and for teams needing sophisticated automation.
Compare Constant Contact with other popular tools in the same category.
Nice looking layouts. But there are not really enough choices to avoid customizing them further.
The cost. Why do we have to pay for this if I only have a small list? I also dislike how difficult it is to get the layouts to look really nice if you try to alter them in any way.
It's "fair" as a newsletter solution but Mailchimp is far better.
I love how customizable the newsletters can be!
The fact that it is so much more expensive the more people you have on your list.
Too expensive, not enough return to continue.
The platform is at least usable & navigable.
I signed up for a trial with Constant Contact wanting to use their service to send out email campaigns to my list of subscribers. When I started my trial, I had a question on one of the campaigns I had launched with Constant Connect. The chat went like this: Me: Hi, I had a question about my recent campaign. I see I got a high send rate and open rate, but my click-through rate is low. Do you have any sort of solutions for that? Chat Rep: No sorry I can't help you. Me: Aren't you customer support? Chat Rep: No Me: When I clicked on the chat bar, it says specifically that this is for customer support... Chat Rep: Oh, I'll have to take a note on that! I ended the chat at this point and called into the Constant Connect office to discuss the chat conversation I had, because it was completely unprofessional. When I got in touch with a manager, she pretty much just laughed it off. I'm not sure what type of operation the Constant Contact team is running, but what I do know is that they have an absolutely unprofessional support team, and you will not receive excellent customer support from them.
Email communication.
I like their ability to get your marketing out but the customer service is nasty.
The customer service. They have no interest in you unless you want to instantly buy more product. They are also not very knowledgeable.
Email marketing, sending our newsletters to my clients.
I do not like anything about this company!
Constant Contact is a joke of a company!!! I called with a simple question and they cancel my account out of nowhere and charge me $100!?!!?? DON'T WASTE YOUR TIME!! Not only that but they are so rude, they don't listen, and they are not fair to their customers!! The salesman didn't even want to give the phone to his manager. Don't use Constant Contact!!!!!
Nothing, they caused me more issues.
There are a lot of functionality features that work really well such as client email databases.
It is a hard tool to learn. It also can be challenging to create a good looking email blast when trying custom design.
Sending out mass emails to promote your brand
Honestly, nothing -- it is not user friendly or attractive
It is hard to navigate -- have to click through multiple windows to even see bounce reasons, and you can only view those 1 contact at a time
Sending mass emails
The best part about Constant Contact is that it's free!
Clunky and time consuming. Difficult to make visually pleasing. Seems made for beginners
Low click rate, goes to spam folders
Constant Contact has a very basic system and user interface, which can be good for newbies.
It's incredibly difficult to segment your lists and there's no built in systems for testing your subject lines or email content.
None - I left constant contact because I thought it wasnt as sophisticated a product as our business deserved.
The options available. For use for the administrator. I feel like there has got to be more though
Not the most user friendly and expensive, I feel like there has got to be more information or analytics you should be able to pull from this.
Reaching out to large groups quickly
If using a familiar template, it is fairly easy to send a newsletter.
It is not pleasurable to use, because it is ugly and not particularly intuitive.
We send monthly newsletters to help keep our audience engaged.
Constant Contact is pretty easy to use and I like how quickly I can send out an email. I also like how you can have multiple mailing lists.
The aesthetic of CC leaves something to be desired. It seems to be a bit dated. I also don't like the stock photos they offer.
We use CC to send mass emails to multiple mailing lists of thousands of people.
It is very basic and is best suited for individual that do not have much budget and have no highly experienced users and a dedicated roadmap
it is very elementary and it is no match for someone that has mid-level to enterprise experience and business requirements
Client need to become more intelligent, however, this is not much in the capabilities of the platform. Again it is best suited for entry level individuals that have no clear roadmap and just want to do "email blasts"
It is a reliable software that allows the user to store and sort as many contacts as needed.
It is not user-friendly and doesn't have enough design capability. I believe this software is behind on many things including UIUX and trending design templates.
I was able to use the software to send out all of our organization's email marketing. We used it for updates, webinar signups, fundraising, etc.
It sends emails. That’s pretty much all I liked about it.
The custom design capabilities are horrible, analytics leave much to be desired. There are far better email tools out there.
Constant contact did solve the need to send emails. Sending emails is incredibly beneficial to every company.
It is effective in sending email blasts. We use it predominately for B2c communications. The reporting is minimal, but gives you a baseline overview.
There are more sophisticated tools out there -- more robust reporting, email templates, dynamic design. Our firm is migrating to Eloqua.
Digital communications (B2C). The benefit is a relatively quick-to-market (yet simplistic) email marketing tool. We do have the ability to embed video clips & links to other documents - which is helpful in a highly regulated industry.
Nothing. Did not work for me. Good if I want to everything myself.
I was talked into paying $750 for 3 month service for a representative to put together multiple emails for our company. Basically had to provide everything as if I was doing it myself. Then, the emails that the rep put together were probably worse than I could have done myself. Total waste of money.
A good email program
Simplicity. I lie to use it to send out simple emails.
I am intimidated by it's complex features. I do wish that I was less of a technophobe or they would be willing to hold my hand through every step of the way.
My email list has grown to a size where I could not send out mass emails with my Mac alone. It helps me reach my customers without being interpreted as spam.
Ease of use - super easy to set up and get your next email out
Low functionality. I needed to "tag" leads based upon actions they took, etc. I also needed to be able to automated some emails based upon activity
Communicating with client list
They offered discounts to non-profits.
Did not like that it was such a nightmare to format broadcasts. It would never allow you to copy and paste correctly. It was also expensive for the amount of contacts we had.
We run an event every year, seeing what broadcasts we did last year and being able to copy and update them is easy.
The templates are useful and the block structure allows for good divisions. Drag and Drop elements make it easier. Good choices of colors for each element as well as coupons and other offers. Accommodates sharing links to ezine issues via social media. Customer service was excellent each of the numerous times I called them or went onto live chat.
The software overall is not especially intuitive. It is often challenging to find certain elements of the account profile or the set-up. They kept raising the price to the point of outpricing themselves for the value for small business with smaller to medium size lists. When I said I was leaving they then offered me a deal to stay. That made it even worse since I couldn't figure out why they wouldn't grandfather in people who had been as long-time a customer as I had been.
It allows frequent connection with subscribers. Once the formula for using the software is learned, it can be fairly easy to create a new ezine issue.
Constant contact doesn't require any experience to send emails to your customer list.
The biggest shortcomings are in data analysis and an inability to A/B test. It's difficult to tell whats working when all you can see is the open and click rates.
Constant contact is a quick solution to get emails to your lists. The cost is low.
All Constant Contact features are out of date and clumsy to use. I would not recommend this to anyone.
-Lists are difficult to manage and Constant Contact does not provide a list management structure that's conducive to cleanliness and organization. -Drag-and-drop design tools are not competitive with current state of email technology -Until the time we discontinued use of Constant Contact, they did not provide mobile-friendly templates, which is unacceptable.
We used Constant Contact to stay in touch with our constituents, providing news updates and event announcements.
Constant Contact was easy to use with its premade templates.
Formatting was at times difficult and restrictive.
Email marketing and engaging with our users.
Not much at all. It wasn't very modern or useful.
Outdated. The data and reporting wasn't ideal.
Reach
Not much, to be quite frank. I guess it gets the job done.
Extremely difficult to navigate, bad UX, takes FOREVER to get an email together
Used it to create a newsletter to send to people
Constant Contact is an easy way to send email blasts to customers.
The price gradually increased until it no longer became feasible to use it. Constant Contact, when I left, hadn't implemented an A/B sending system.
Marketing to a large customer base. Emails drive sales.
The Social Share feature is better than Hootsuite
The recent changes to the organization of emails and events is outright dumb and useless. You can't see your events nor emails in order because they don't sort by date! It's crazy to think that you don't need to have your events and emails in order of date. I need to be able to see at a glance what events are coming up and what emails are scheduled! It's driving my staff crazy to have to weed through our dozens of emails to find the one's they need to work on!
Events have increased in attendance since we started using CC Events.
Reports put the most necessary stats front and center, Integration with DonorPerfect
It is difficult to use the design elements effectively, which makes for a long and frustrating process just to send a less than great email.
Constant Contact's integration with other softwares that lots of nonprofits use makes it easy for a small team to manage.
Constant Contact was a great product 10 years ago. If you are an old-fashioned business that likes to do things the same way you did at least 10 years ago, Constant Contact can make that happen. Your templates will always be available so you can reuse them for years.
Constant Contact is clunky and old-fashioned. The templates it offers are simplistic and dated. It is difficult to create a really dynamic custom template. Constant Contact is also expensive.
Constant Contact was utilized to send out monthly emails to our list of 10,000 customers. We did have one of the highest open rates in our category, according to data provided by Constant Contact.