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Unclaimed: Are you working at Constant Contact?
Constant Contact Reviews: 4.0/5 — Solid Choice
ConstantContact is an email marketing platform preferred by small to medium enterprises. The site makes it easy for businesses to customize emails and offers an extensive selection of features that can empower the growth of your business. The platform essentially serves as your one-stop shop for building email lists, creating your company logo, scheduling social media posts, and selling digital products. ConstantContact is also notable for having great deliverability rates and supporting invitation management, registrations, and tickets.
| Company | Endurance International Group |
|---|---|
| Year founded | 1995 |
| Company size | 1001-5000 employees |
| Headquarters | Burlington, Massachusetts, United States |
| Social Media |
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Constant Contact Pros and Cons
- Lets users create your company logo, schedule social media posts, and sell digital products
- Great deliverability rates
- Also supports invitation management, registrations, and tickets
- Service cancellation requires users to call customer support
- Limited automation options
Constant Contact advertises from $12 a month, and that figure buys you 500 contacts. Reach 1,000 and reported pricing roughly doubles to $30 — a 150% increase for doubling a list, which is the steepest entry-tier escalation in mainstream email marketing. The platform itself is genuinely easy to use and has one of the longest track records in the category. The pricing curve is what deserves your attention.
- What it is: A long-established email marketing platform aimed at small businesses, nonprofits, and local organizations, with event management and social tools bundled in.
- Best for: Non-technical small businesses and nonprofits who value simplicity and support over features per dollar.
- Pricing: Lite $12, Standard $35, Premium $80 per month at 500 contacts. Scales steeply with list size. No free plan. Verified via third parties in July 2026.
- The honest catch: Price is a function of list size, not plan, and accounts above 10,001 contacts are moved onto Email Plus.
What Is Constant Contact?
Constant Contact is one of the oldest names in email marketing, and its positioning has stayed remarkably consistent: make email approachable for people who do not think of themselves as marketers. That means templates that are hard to make ugly, a drag-and-drop editor with no learning curve, and a support operation that reviewers rate well above the category norm.
It has also broadened well beyond email. Event registration and management, social media posting and ads, SMS marketing, and basic landing pages all sit inside the same product. For a local charity running a fundraiser or a small business promoting a workshop, that bundle removes the need to assemble three or four separate tools.
Independent ratings are solid rather than spectacular. G2 puts it at 4.0 out of 5 across roughly 5,770 reviews, and Capterra at 4.3 out of 5 across about 2,892. Those are large samples by any standard, and the consistency between them is more meaningful than the small gap.
How Constant Contact Works
- Contact-based pricing. Your bill is set by how many contacts you store, with the plan tier determining features. This is the mechanic that matters most.
- Templates and a drag-and-drop editor. The core strength, and the reason non-technical users pick it.
- Segmentation and automation. Available from Standard. Lite is a broadcast tool rather than a marketing automation platform.
- Event management. Registration, ticketing, and attendee tracking, which is unusual to find bundled with email.
- Social and SMS. Posting, social ads, and text campaigns from within the same account.
- Deliverability. Long-standing sender reputation is one of the quieter reasons established senders stay.
Constant Contact Pricing
Three tiers, all quoted at 500 contacts, all rising as the list grows. Figures below are third-party reported for July 2026 — Constant Contact blocks automated access from our infrastructure, so these were not read from the vendor’s own page and should be confirmed at checkout.
| Plan | At 500 contacts | Reported at scale | What it adds |
|---|---|---|---|
| Lite | $12/mo | ~$30/mo at 1,000 contacts | Templates, basic email, social posting, event marketing |
| Standard | $35/mo | ~$110/mo at 5,000 contacts | Segmentation, automation, A/B testing, contact management |
| Premium | $80/mo | Up to ~$425/mo at 25,000 contacts | Advanced automation, custom reporting, SEO tools |
The things that actually determine your bill:
- The advertised price is a 500-contact price. Every headline figure assumes a very small list. If yours is larger — and most businesses evaluating email marketing have more than 500 contacts — the relevant number is nowhere on the pricing page’s first screen.
- The escalation is front-loaded. Going from 500 to 1,000 contacts on Lite reportedly takes you from $12 to about $30. Doubling a list is normal growth; a 150% price increase for it is not, and it happens at the very bottom of the range where budgets are tightest.
- Above 10,001 contacts you are moved to Email Plus. This automatic transition catches people out precisely because it is not a decision you make. Model it before you cross the threshold, not after.
- Annual billing saves up to 15%, and nonprofits save up to 30%. The nonprofit discount is genuinely one of the better ones in the category and materially changes the comparison for charities.
- There is no free plan. Only a free trial. MailerLite, Brevo, and Mailchimp all offer free tiers, so the entry comparison is not like-for-like.
- Inactive contacts still count. As with most contact-priced tools, list hygiene is a direct cost control. Pruning unengaged subscribers lowers the bill and usually improves deliverability at the same time.
Who Should Use Constant Contact
- Non-technical small businesses. The clearest case. If nobody on the team wants to learn a marketing platform, this is among the easiest to pick up.
- Nonprofits and community organizations. The up-to-30% discount plus bundled event management makes it unusually well suited to fundraising and member communication.
- Organizations running events. Registration and ticketing inside the email tool is a real convenience that most competitors do not offer at all.
- Teams that value support. Responsive human support is one of the most consistently praised aspects, and it is worth paying for if email is not somebody’s full-time job.
It fits poorly for large lists, where contact-based pricing becomes expensive against competitors; for ecommerce, where Klaviyo and Omnisend offer far deeper revenue attribution and store integration; and for sophisticated automation, where Constant Contact’s workflows are simpler than ActiveCampaign’s by a wide margin.
Honest Pros and Cons
Strengths
- Genuinely easy to use. The most consistent praise across thousands of reviews, and not a trivial advantage.
- Excellent support reputation. Reachable human help, which distinguishes it from several cheaper competitors.
- Event management included. Registration and ticketing bundled with email is close to unique in this category.
- Strong nonprofit discount. Up to 30%, on top of annual savings.
- Established deliverability. A long sender history is worth something real.
- Broad channel coverage. Email, social, SMS, and landing pages in one account.
Limitations
- Steep price escalation with list size. The defining drawback: a reported 150% jump between 500 and 1,000 contacts on Lite.
- No free plan. Trial only, while several major competitors offer permanent free tiers.
- Automatic move to Email Plus above 10,001 contacts. A change made for you rather than by you.
- Automation is basic. Standard adds workflows, but they remain simple next to ActiveCampaign or Klaviyo.
- Template design feels dated. A recurring criticism, particularly against MailerLite’s more modern output.
- Weak value at scale. The larger the list, the harder the comparison gets.
Constant Contact Alternatives and How It Compares
- MailerLite is the closest value competitor, with a modern editor and a free tier, though its free plan was cut from 1,000 to 250 subscribers.
- Brevo prices by emails sent rather than contacts stored, which is dramatically cheaper for large, infrequently mailed lists.
- MailChimp is the best-known alternative with a similar contact-based model and comparable escalation.
- ActiveCampaign is the upgrade for serious automation, at a higher price and a steeper learning curve.
- Klaviyo and Omnisend are the ecommerce choices, with revenue attribution Constant Contact does not attempt.
- AWeber and GetResponse occupy similar small-business ground with their own free or lower-cost entry points.
For a broader survey, browse our email marketing directory.
The Verdict
Constant Contact is a good product sold on a pricing model that punishes exactly the outcome you are paying for. The software is easy to use, the support is better than the category norm, deliverability benefits from two decades of sender history, and the bundled event management genuinely removes a tool from many organizations’ stacks. Ratings of 4.0 on G2 across 5,770 reviews and 4.3 on Capterra across 2,892 describe a platform that satisfies most of the people who buy it.
But contact-based pricing means growth costs money, and here it costs a lot of money early. A reported jump from $12 to about $30 between 500 and 1,000 contacts is a 150% increase for doubling a list, and it lands on the smallest customers. By 5,000 contacts Standard is reportedly around $110 a month, and above 10,001 contacts the account moves to Email Plus without you choosing to. Model your cost at the list size you expect in a year, not the one you have today — and if you mail a large list infrequently, Brevo’s send-based pricing will likely be much cheaper for identical work.
Two groups should still look hard at it. Nonprofits, because a 30% discount stacked on annual billing plus bundled event registration is a genuinely strong package for fundraising organizations. And small teams with nobody to spare, because ease of use and reachable support have real value that does not show up in a feature comparison. Everyone else should price MailerLite and Brevo alongside it before committing, and should be aware that the absence of a free plan makes the entry comparison less favourable than the $12 headline implies.
FAQ
How much does Constant Contact cost?
Reported entry pricing is $12 per month for Lite, $35 for Standard, and $80 for Premium, all at 500 contacts and billed monthly. Prices rise with list size: Lite reportedly reaches about $30 at 1,000 contacts, Standard about $110 at 5,000, and the top of the range approaches $425 a month at 25,000 contacts. Annual billing saves up to 15% and nonprofits up to 30%. Constant Contact blocks automated access from our infrastructure, so confirm current figures directly at checkout.
Does Constant Contact have a free plan?
No. It offers a free trial but no permanent free tier, which is a meaningful difference from several competitors. MailerLite, Brevo, and Mailchimp all provide free plans with real subscriber allowances, so if a free starting point matters, the entry-level comparison does not favour Constant Contact.
What happens when my list passes 10,000 contacts?
Accounts above 10,001 contacts are automatically moved onto the Email Plus plan. Because the transition is automatic rather than a choice you make, it is a common source of unexpected bills. If your list is approaching that threshold, price the change deliberately in advance and treat it as a decision point about whether the platform still fits.
Is Constant Contact good for nonprofits?
It is one of the better options. The discount reaches up to 30%, stacks with annual billing savings, and the bundled event registration and ticketing suit fundraising and member communication in a way that pure email tools do not. Combined with a reputation for responsive support, that makes it a strong fit for organizations without dedicated marketing staff.
What is Constant Contact best for?
Non-technical small businesses, nonprofits, and community organizations with modest lists who want email that is easy to use and well supported, particularly those that also run events. It is a weak fit for large lists, where contact-based pricing gets expensive, for ecommerce, where Klaviyo and Omnisend attribute revenue far better, and for teams needing sophisticated automation.
Compare Constant Contact with other popular tools in the same category.
The tools seemed simple, easy and I could get a quick account running in no time. They had good support and seemed to have a friendly team.
What lies beneath it all was surprising. We imported lists we've been emailing to for more than a year that we've built. They asked to remove many of the names and then asked us to send out a reoptin email to our list. Doing so would lose us 60-70% of the list we've built. Sales said our list would not be an issue since it was in use. This is deceptive business practices. Mind you I understand all the ins and outs of the email deliverability and regulations. This was just not acceptable.
Building relationships with clients by keeping in touch with them. This was not the solution for us.
Not much really, they do get your emails out.
They have terrible customer service and are quick to blame their customers if there is a problem. I get plenty of debate time with my wife, I'll pass on the debate time with constant contact.
I didn't solve any problems or issues. The benifits were more for them them my company.
Good contact import tools Easy to contact customer support with reasonable wait Cheaper than Mail Chimp
I requested help from 3 tech support people and spent approximately 2 hours on the phone. On the third (last) call, I was on the phone for over 50 minutes and the technician (Mike A.). At the end of this call he didn't know what was wrong and asked if he could call me back after doing research. After ~20 minutes, he called back and said it worked. He said an advanced tech had to program the link himself. When I sent the email it still didn't work. When I called and asked for a refund, I was told I'd have to wait on the phone until they'd researched the problem and found it was an error with their system. I am sure Constant Contact has a system that will work well for most users. But, the customer service I recieved couldn't solve my issue in a reasonable amount of time.
I am trying to send an email to all companies currently using our service requesting that they revisit their existing profile and update it. I wanted to add a dynamic company name and profile url pulled from my contact list. The company name was to be the anchor text and the URL was to be the link (destination address). This critically important link is where I found a issue with Constant Contact's system and needed help.
I did like the email tracking and the various templates.
The "account review specialists" in the Loveland Colorado location were unfortunately not very customer friendly. They spoke too fast, and spoke over me every time I had tried to speak my case. Although I receive an email list from the corporate office of my customer with them having full knowledge that I would be sending their employees constant contact emails updating them on our product, Constant Contact considers that 3rd party. Jeff the supervisor told me that they had to remove the email list completely. And I had said, what about all other lists? I receive them the same way. Jeff the supervisor then told me "we won't worry about those lists".....already knowing that I receive email lists from the corporate office of those lists as well. Complete hypocrite. "Its against our policy, oh but we wont say anything about the other lists". This situation is a sad one mainly because we loved the service and because Constant Contact lost a customer.
None
it's nice to have the ability to streamline access your stored contacts
is it user friendly? does it offer photo editing that actually grabs your eye and impresses you? Is constant contacts design savvy? In my opinion it's not so great. It is, precisely, technologically ho-hum. It needs work, guys and much improvement especially in this day and age.
the benefit of staying in touch with contacts; hence the name of the company.
I don't like anything about this company. I did not do any business with them because of the way I was approached. See below.
I was called a few days ago and asked to be interviewed for Tripadvisor. We scheduled a phone conversation for today at 10:00 AM. When I received the call the entire conversation started off about Constant Contact and how their product could help me run the business. When I said that I was told to be interviewed for an article and that I would not like the shady approach nor wanted to do business on the phone and would hang up now the person on the other end was very rude and said that I can not hang up and that I have to listen to him. I am not letting anybody tell me what I have to do. I can make my own decisions. If this company already needs to lie to get the first contact and get somebody to listen to them I don't even want to do business with them. If they would have a great product this would not be necessary. All people in charge of the restaurants in my company have been advised to not engage in any conversation.
Business Analysis.
They do what they are supposed to do. Send emails. Nothing more nothing less.
You get assigned an account representative. That is the only one who will assist you. If said person is busy on the phone, or at lunch you need to wait. I ended up using Google to solve many of my problems.
After I started my own business, I was delighted to see that Constant Contact had a 60 day trial for free. That was perfect for me. I had used them in the past as the manager of my previous company, and this would allow me to build my contact list without having to worry about justifying another monthly bill while I scratched and clawed for business leads. I was happy for a few weeks. I sent out occasional emails and eventually compiled got 21 contacts. That was until this morning. I got a call from a Jack or Matt from Constant contact. He said that I was manipulating my trial because I was exceeding the max of sending to 10 contacts. I had not realized that I was not allowed to copy emails and resend them to others. Now like I said, I wasn't sending to hundreds of contacts. I sent this particular email to 17. He threatened to block my account. I was very befuddled. I have come to expect this service from my bank, or struggling small businesses. Not from legit companies like Amazon. I told him that there are other companies that provide this service for free. He replied, and I quote, "Well we are the only publicly traded company." That is mind boggeling to me. Why would I care about that? I want my emails sent. Nothing more and nothing less. When i got back to my office, I saw that he had ended my trial. Apparently Matt/Jack had made a mad dash to his computer to block me. As a small business owner and the sole employee, this is exactly what I cant deal with. Hassles. I would happily have paid them the $20 dollars a month for the next 10 years had they not acted like a cash strapped small business and blocked me over $30 or $40 dollars that maybe I should have paid for the trial period. I have since signed up with Mailchimp. so far so good. So splendid job Constant Contact. You publicly traded company you!
The GUI controls are reasonably intuitive and typically, with the help of Customer Service to iron-out CSS issues, we are able to produce fine looking newsletters. Customer Service is accessible, knowledgeable, and helpful.
That said any reason for using Constant Contact is 100% cannibalized by their shady billing practices. First they more than doubled our billing rate unbeknownst to us. So now our volunteer-driven nonprofit is paying more than hosting and domain registration combined for our newsletter service which we used once in 2014. Why the price hike? They claim we have 564 "active contacts" which is 64 more contacts over the original quota of 500 that we signed up for. Reality: 564 contacts are not "active" as our usage records indicate. We only used 100+ contacts once for 2014. So they are confusing actual "active" use of contacts with the total number. The appropriate thing for them to do is to notify the customer that we about to go over quota and there will be a subsequent billing increase unless changes are made. Instead they sneak in the price hike without customer approval under their dubious definition of "active contacts". That's shyster move #1. Next, we lost our credit card in the summer, yet Constant Contact continued to bill us their bloated rate despite the service being suspended and our organization unable to use the service. Shyster move #2: suddenly act like the customer is paying for the privilege of an account with Constant Contact not a service. This shady business practice is typical of telecommunication companies as well and is often defended by Billing Support goons by saying it's in the terms of agreement. Reality it is being sneaky and duplicitous is basically a formula for losing customers and them spending their precious minutes writing reviews like this. Not good for anyone.
Bad billing policies of Constant Contact. No benefits have been realized as of yet other than Constant Contact having adequate technology and staffing to deliver on services.
Nothing. I do not like this application whatsoever.
Had a friend set me up with a trial account. I spent two hours importing a contact list and setting up a campaign. When I got to the point where I was ready to send an e-mail it was a promo page with a "Buy Now" button, and it wouldn't let me send the e-mail. Worse than bait and switch. Stay away.
Trying to send send an email
Templates but other than that nothing. ..
They will not email to other businesses and do not tell you, their client, or the subscriber. Subscribed us to services we did not ask for and over billed us almost $200 and REFUSED a refund even though we did not use or even access the service.
Currently, I am solving the problem by finding another service. Not only have they subscribed me for services I did not ask for and over billed us almost $200 and refused a refund then though we did not use the service - they have proven to not be upfront and honest about their business. I was told the reason they don't email to businesses is because there could be multiple people viewing the email such as a group email address and no way for them to monetize this. Yet, this is not something a client can know; it is not something they tell subscribers when they sign up for mailing lists and it is not something they tell you when you purchase their service.
how do you expect that I should respond to something that I have not had the opportunity to use and/or evaluate so far there has only been negativity to evaluate but it appears that you might well be really good at that.
I called customer service to inquire as to how Constant contact works because I don't want to distribute information to all of my contacts depending on the content that I am distributing at the time - also to find out how charges are levied and what those charges would be - the person that I spoke to was rude and abrupt using terminology that I was not used to hearing - as per usual you end up speaking to some geek who has a tendency to talk down to talk down to the average user - this the conversation was terminated - you can either connect me with a representative a little more - actually make that a LOT more user friendly or I move on to the next monkey on my list
The problem that I am trying to resolve is the one set down by my illustrious government demanding that my information e-mails or e-blasts as I call them recipients be given the opportunity to unsubscribe - I thought maybe your service was something that I could use. Too bad I didn't get a chance to talk to someone with reasonable communication skills to help me with my questions
Easy to add a list that is not double-opt-in.
Prices increased recently and they don't provide a way to cancel on their site. Had to wait 15 minutes on the phone and be annoyed by their "customer retention" folks before cancelling. I've always felt that was a very low class business practice. If you take my credit card online, you should be able to cancel it online. Don't waste my time.
Large website email list.
I have used them for 4 years now. I only send out quarterly newsletters - so you have to pay every month regardless of your usage, or you have to cancel and re-open your account every single time because they charge your credit card automatically. You can't cancel on-line, they give you the option, but in the end - you must call in and speak to someone and verbally ask to put it on hold until next time. Then you are unable to get into your account until you pay again.
I called in March to cancel my subscription, apparently it didn't get cancelled. When I went to re-open my account I found out I have been charged this entire time and haven't use the product. Because I was unable to tell them the name of the person I was dealing with at the time, they advised it didn't happen and will do nothing about it. They basically accused me of lying, even though they could see that it is a pattern that I constantly do every year, and I haven't used it since January. Constant Contact refused to help in any way. They were very willing to sacrifice ALL of my future business for 5 months of payments they already received in their pocket. (not smart business practices). They also make it very difficult to change around your opt in/out clients. If someone opted out and you contact them to find out why and they said it was an accident, they can't be put back in. This company is a total hassle to deal with in everyway. I know there are better out there, and would never in any way recommend them. I should have changed years ago. I have been in the service of clients for 20+ years and couldn't imagine treating a client in this manner and still being open for business.
Email marketing. There are better companies out there, with better policies and willingness to help you. Constant Contact is just out to grab your money and go. They claim to have customer service, but don't be fooled.
Being able to segment lists is great. Users can opt out of emails.
The template options are horrible. They look pretty bad.
This tool allows users to create better lists which result in better open and click rates.
