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Constant Contact Reviews: 4.0/5 — Solid Choice
ConstantContact is an email marketing platform preferred by small to medium enterprises. The site makes it easy for businesses to customize emails and offers an extensive selection of features that can empower the growth of your business. The platform essentially serves as your one-stop shop for building email lists, creating your company logo, scheduling social media posts, and selling digital products. ConstantContact is also notable for having great deliverability rates and supporting invitation management, registrations, and tickets.
| Company | Endurance International Group |
|---|---|
| Year founded | 1995 |
| Company size | 1001-5000 employees |
| Headquarters | Burlington, Massachusetts, United States |
| Social Media |
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Constant Contact Pros and Cons
- Lets users create your company logo, schedule social media posts, and sell digital products
- Great deliverability rates
- Also supports invitation management, registrations, and tickets
- Service cancellation requires users to call customer support
- Limited automation options
Constant Contact advertises from $12 a month, and that figure buys you 500 contacts. Reach 1,000 and reported pricing roughly doubles to $30 — a 150% increase for doubling a list, which is the steepest entry-tier escalation in mainstream email marketing. The platform itself is genuinely easy to use and has one of the longest track records in the category. The pricing curve is what deserves your attention.
- What it is: A long-established email marketing platform aimed at small businesses, nonprofits, and local organizations, with event management and social tools bundled in.
- Best for: Non-technical small businesses and nonprofits who value simplicity and support over features per dollar.
- Pricing: Lite $12, Standard $35, Premium $80 per month at 500 contacts. Scales steeply with list size. No free plan. Verified via third parties in July 2026.
- The honest catch: Price is a function of list size, not plan, and accounts above 10,001 contacts are moved onto Email Plus.
What Is Constant Contact?
Constant Contact is one of the oldest names in email marketing, and its positioning has stayed remarkably consistent: make email approachable for people who do not think of themselves as marketers. That means templates that are hard to make ugly, a drag-and-drop editor with no learning curve, and a support operation that reviewers rate well above the category norm.
It has also broadened well beyond email. Event registration and management, social media posting and ads, SMS marketing, and basic landing pages all sit inside the same product. For a local charity running a fundraiser or a small business promoting a workshop, that bundle removes the need to assemble three or four separate tools.
Independent ratings are solid rather than spectacular. G2 puts it at 4.0 out of 5 across roughly 5,770 reviews, and Capterra at 4.3 out of 5 across about 2,892. Those are large samples by any standard, and the consistency between them is more meaningful than the small gap.
How Constant Contact Works
- Contact-based pricing. Your bill is set by how many contacts you store, with the plan tier determining features. This is the mechanic that matters most.
- Templates and a drag-and-drop editor. The core strength, and the reason non-technical users pick it.
- Segmentation and automation. Available from Standard. Lite is a broadcast tool rather than a marketing automation platform.
- Event management. Registration, ticketing, and attendee tracking, which is unusual to find bundled with email.
- Social and SMS. Posting, social ads, and text campaigns from within the same account.
- Deliverability. Long-standing sender reputation is one of the quieter reasons established senders stay.
Constant Contact Pricing
Three tiers, all quoted at 500 contacts, all rising as the list grows. Figures below are third-party reported for July 2026 — Constant Contact blocks automated access from our infrastructure, so these were not read from the vendor’s own page and should be confirmed at checkout.
| Plan | At 500 contacts | Reported at scale | What it adds |
|---|---|---|---|
| Lite | $12/mo | ~$30/mo at 1,000 contacts | Templates, basic email, social posting, event marketing |
| Standard | $35/mo | ~$110/mo at 5,000 contacts | Segmentation, automation, A/B testing, contact management |
| Premium | $80/mo | Up to ~$425/mo at 25,000 contacts | Advanced automation, custom reporting, SEO tools |
The things that actually determine your bill:
- The advertised price is a 500-contact price. Every headline figure assumes a very small list. If yours is larger — and most businesses evaluating email marketing have more than 500 contacts — the relevant number is nowhere on the pricing page’s first screen.
- The escalation is front-loaded. Going from 500 to 1,000 contacts on Lite reportedly takes you from $12 to about $30. Doubling a list is normal growth; a 150% price increase for it is not, and it happens at the very bottom of the range where budgets are tightest.
- Above 10,001 contacts you are moved to Email Plus. This automatic transition catches people out precisely because it is not a decision you make. Model it before you cross the threshold, not after.
- Annual billing saves up to 15%, and nonprofits save up to 30%. The nonprofit discount is genuinely one of the better ones in the category and materially changes the comparison for charities.
- There is no free plan. Only a free trial. MailerLite, Brevo, and Mailchimp all offer free tiers, so the entry comparison is not like-for-like.
- Inactive contacts still count. As with most contact-priced tools, list hygiene is a direct cost control. Pruning unengaged subscribers lowers the bill and usually improves deliverability at the same time.
Who Should Use Constant Contact
- Non-technical small businesses. The clearest case. If nobody on the team wants to learn a marketing platform, this is among the easiest to pick up.
- Nonprofits and community organizations. The up-to-30% discount plus bundled event management makes it unusually well suited to fundraising and member communication.
- Organizations running events. Registration and ticketing inside the email tool is a real convenience that most competitors do not offer at all.
- Teams that value support. Responsive human support is one of the most consistently praised aspects, and it is worth paying for if email is not somebody’s full-time job.
It fits poorly for large lists, where contact-based pricing becomes expensive against competitors; for ecommerce, where Klaviyo and Omnisend offer far deeper revenue attribution and store integration; and for sophisticated automation, where Constant Contact’s workflows are simpler than ActiveCampaign’s by a wide margin.
Honest Pros and Cons
Strengths
- Genuinely easy to use. The most consistent praise across thousands of reviews, and not a trivial advantage.
- Excellent support reputation. Reachable human help, which distinguishes it from several cheaper competitors.
- Event management included. Registration and ticketing bundled with email is close to unique in this category.
- Strong nonprofit discount. Up to 30%, on top of annual savings.
- Established deliverability. A long sender history is worth something real.
- Broad channel coverage. Email, social, SMS, and landing pages in one account.
Limitations
- Steep price escalation with list size. The defining drawback: a reported 150% jump between 500 and 1,000 contacts on Lite.
- No free plan. Trial only, while several major competitors offer permanent free tiers.
- Automatic move to Email Plus above 10,001 contacts. A change made for you rather than by you.
- Automation is basic. Standard adds workflows, but they remain simple next to ActiveCampaign or Klaviyo.
- Template design feels dated. A recurring criticism, particularly against MailerLite’s more modern output.
- Weak value at scale. The larger the list, the harder the comparison gets.
Constant Contact Alternatives and How It Compares
- MailerLite is the closest value competitor, with a modern editor and a free tier, though its free plan was cut from 1,000 to 250 subscribers.
- Brevo prices by emails sent rather than contacts stored, which is dramatically cheaper for large, infrequently mailed lists.
- MailChimp is the best-known alternative with a similar contact-based model and comparable escalation.
- ActiveCampaign is the upgrade for serious automation, at a higher price and a steeper learning curve.
- Klaviyo and Omnisend are the ecommerce choices, with revenue attribution Constant Contact does not attempt.
- AWeber and GetResponse occupy similar small-business ground with their own free or lower-cost entry points.
For a broader survey, browse our email marketing directory.
The Verdict
Constant Contact is a good product sold on a pricing model that punishes exactly the outcome you are paying for. The software is easy to use, the support is better than the category norm, deliverability benefits from two decades of sender history, and the bundled event management genuinely removes a tool from many organizations’ stacks. Ratings of 4.0 on G2 across 5,770 reviews and 4.3 on Capterra across 2,892 describe a platform that satisfies most of the people who buy it.
But contact-based pricing means growth costs money, and here it costs a lot of money early. A reported jump from $12 to about $30 between 500 and 1,000 contacts is a 150% increase for doubling a list, and it lands on the smallest customers. By 5,000 contacts Standard is reportedly around $110 a month, and above 10,001 contacts the account moves to Email Plus without you choosing to. Model your cost at the list size you expect in a year, not the one you have today — and if you mail a large list infrequently, Brevo’s send-based pricing will likely be much cheaper for identical work.
Two groups should still look hard at it. Nonprofits, because a 30% discount stacked on annual billing plus bundled event registration is a genuinely strong package for fundraising organizations. And small teams with nobody to spare, because ease of use and reachable support have real value that does not show up in a feature comparison. Everyone else should price MailerLite and Brevo alongside it before committing, and should be aware that the absence of a free plan makes the entry comparison less favourable than the $12 headline implies.
FAQ
How much does Constant Contact cost?
Reported entry pricing is $12 per month for Lite, $35 for Standard, and $80 for Premium, all at 500 contacts and billed monthly. Prices rise with list size: Lite reportedly reaches about $30 at 1,000 contacts, Standard about $110 at 5,000, and the top of the range approaches $425 a month at 25,000 contacts. Annual billing saves up to 15% and nonprofits up to 30%. Constant Contact blocks automated access from our infrastructure, so confirm current figures directly at checkout.
Does Constant Contact have a free plan?
No. It offers a free trial but no permanent free tier, which is a meaningful difference from several competitors. MailerLite, Brevo, and Mailchimp all provide free plans with real subscriber allowances, so if a free starting point matters, the entry-level comparison does not favour Constant Contact.
What happens when my list passes 10,000 contacts?
Accounts above 10,001 contacts are automatically moved onto the Email Plus plan. Because the transition is automatic rather than a choice you make, it is a common source of unexpected bills. If your list is approaching that threshold, price the change deliberately in advance and treat it as a decision point about whether the platform still fits.
Is Constant Contact good for nonprofits?
It is one of the better options. The discount reaches up to 30%, stacks with annual billing savings, and the bundled event registration and ticketing suit fundraising and member communication in a way that pure email tools do not. Combined with a reputation for responsive support, that makes it a strong fit for organizations without dedicated marketing staff.
What is Constant Contact best for?
Non-technical small businesses, nonprofits, and community organizations with modest lists who want email that is easy to use and well supported, particularly those that also run events. It is a weak fit for large lists, where contact-based pricing gets expensive, for ecommerce, where Klaviyo and Omnisend attribute revenue far better, and for teams needing sophisticated automation.
Compare Constant Contact with other popular tools in the same category.
Manages all of my customers emails with a simple import! We can also use the prebuilt emails to expand on our emails marketing. Easy to use and Grady platform
Wish photo log was larger more stock photos
Weeding out old emails allows customers to unsubscribe if they want
Makes email marketing so easy. Client segmentation allows us to easily identify our clients for whom we wish to contact and restrict access from those we don't. Templates are easy to use and straight forward.
I wish the Editor was more robust, allowing for a more Microsoft Word like experience. With that being said, there are limitations to HTML coding that need to considered, so I'll give them a pass!
Emailing mass client groups in a professional matter. Complying with CASL regulations. Remaining off of email black lists. Client organization management. Keeping our clients informed.
I love how there are already built-in templates for emails. It makes designing easy and simple to where you can focus on the essential items and the details of the email. I love how I can schedule an email for the future by copying and scheduling a later time.
I wish the application on the cell phone were as user-friendly as the desktop version.
Constant contact allows our company to send emergency alerts to customers as a group quickly.
There are so many reports and ways to check if people have received the messages. When someone opts out, I can see when and which email prompted it. I can also see which emails were sent, and which were opened and even what time!
I would like to use more interactive elements like animated gifs, but the file size has to be pretty small to make this work.
Keeping members in the know about upcoming events. They can scan it quickly!
Customer service is Johnny on the spot. They are always very attentive to you needs ..........,,......................................,..,,..........
Editor has some limits. Not enough text and images in column ....................,,,,,,,,,,........................... ........................
Mostly the ability to get information out to our customers.
With every constant contact blast, I can extend and reinforce my brand and tell a new story. It has become essential to my day-to-day communication.
I would like to see tutorials in creating new templates or new innovations on uses of existing tempates.
Constant Contact allows me to reach a lot of people with a marketing message that I can reinforce with direct follow-up. I can also market new products and releases to my client list with a single email.
We created a template for our sales campaigns, that way for each sales campaign we only have to adjust few items on the email, and our branding stays consistent! We love how it automatically adds emails from our Shopify store, and our Attentive/Privy, to our CC contacts. We can create meaningful groups in our Contacts to help us send to specific target audiences.
There are some creative constraints when building CC emails. Sometimes there are elements we want to insert or change and we cannot.
CC allows us to reach thousands of customers with one email that can be scheduled ahead of time. It allows us to send professional and eye-catching emails to our customers for a low cost.
I love how it is easy to use and the delivery rate.
It does not have as many features as other email programs.
Constant Contact delivers emails to all of my 40,000 contacts quickly and easily. It is my best avenue for generating leads. My business performance has increased 100% every year since 2018.
I love the user-friendly interface. The graphics are so clean and easy to use.
I haven't found anything to dislike so far.
I work for a municipality and Constant Contact has allowed my to "up my game" when sending city news and alerts to residents.
I love that we can upload various contact lists so that we can target specific communications to certain groups. I also appreciate being able to set up events and registration links through contact contact for university events.
I honestly cannot think of anything that I dislike about the service.
I am in Human Resources, and prior to Constant Contact we had to wait weeks (sometimes longer) for our Integrated Marketing Dept to create communications for us. Since we've had Constant Contact we create all of our own communications, e-newsletters, etc and we don't have to wait for others.
Good tutorials and staff to help, and overall very intuitive and easy to figure out. And my emails don't go to people's spam boxes!
I am not very good at graphic design and would love more templates that work for a professional mission-driven organization.
Easy professional communication with an organization of 200.
As a digital publisher for the construction industry in Canada, I rely on the Constant Contact service to manage my contacts and have just started to use it as my CRM. With a couple of clicks, I can see my recent notes and monitor the engagement activity of opens and clicks from my weekly e-Newsletter.
I want Constant Contact to add a feature to schedule appointments with a contact. This would save me time and truly make Constant Contact the main all-in-one service to help manage my small business.
As a small one-person business, I've struggled to find a compatible CRM for solopreneurs. I like the advantages of managing my contacts, promoting my business through e-mail and sending out my social media posts on a platform. I also like that I can build and manage my website through Constant Contact.
The ability to schedule ahead and segment lists for different campaigns. Also very easy to use and duplicate past emails. Very user friendly and good reports after each send.
I was trying to send something out a few weeks ago that was time sensitive and the entire system went down so that was pretty irritating but that was unusual for them in my experience.
Allows us to easily collect new emails from customers and leads and stay in touch with them on a regular basis. Much better than sending out regular emails that would have spam issues.
Their templates make creating emails extremely easy. Other services I have used, this was never as simple to use. I also like that handle the Unsubscribe requests, so I don't have to.
I can't think of anything that needs improvement.
Our biggest challenge as a small business is reaching potential customers. Constant Contact makes a world of difference is making that happen.
CC is very user-friendly and completely customizable. As a Marketing Director, it's great to be able to build exactly what I want to send out.
I wish there were more templates for universal holidays.
CC helps us reach a large majority of our consumers at one time.
Constant Contact is an exceptional tool our Team utilizes daily to share important information about our business with our users! It's a fantastic data base system that allows us to keep our guests' contact information in one organized place. We have over 4,040 contacts and it continues to grow every day!
I haven't come across any issues thus far.
It's helpful to have all contact information in one organized domain.
I love that you can still reach someone in customer service and they are very knowledgeable le and happy to help
Truthfully? I cannot think of a thing...I sat her for about 3 minutes trying figure it out - noting is coming up
So easy to use......I can have a multitude of lists and also connect to my POS
Ah, Constant Contact, the email and list management system that will make your life easier! If you're looking for a platform that allows you to send emails to your customers effortlessly, then Constant Contact is the one for YOU! With its user-friendly interface and intuitive features, you'll wonder how you ever managed to send an email before. Whether you want to promote your business, send out a newsletter, or keep in touch with friends and family, Constant Contact has you covered! And let's not forget about their impressive list management capabilities. Want to segment your audience by location, interests, or purchase history? No problem! Constant Contact makes targeting the right people with the right message easy. But wait, there's more! Constant Contact also offers a wide range of customizable templates, so you can design emails that reflect your brand and style. And if you're not a design pro, don't worry – their templates are so easy to use that even your grandma could create a beautiful email. In short, Constant Contact is the email marketing tool you never knew you needed. So why waste time writing individual emails when you can press a few buttons and let Constant Contact do the work? Trust me; your customers (and your sanity) will thank you. ;)
I would really like a feature that sends a new subscriber the last email sent to the list. I'd also like to see a feature that integrates to Eventbrite and automatically pulls emails from ticket buyers.
Keeps my list organized and helps me send a weekly newsletter.
I love the simplicity of the software. It allows us to create eye-catching emails to our members that help us effectively market our organization.
It could use some more dynamic elements. While simplicity is nice, there are some features I do think could be useful.
Constant Contact is allowing us to easily and effectively market our organization in a digital space. We can track numbers and how things are working and how they're not working.
I enjoy the ability to create and monitor surveys
That sometimes they expire and I can't copy them anymore
Helps me reach all the emails in one spot
I really value how well it integrates with Donor Perfect, making keeping updated contact lists streamlined.
I would love to have more personalization in the design features for newsletters.
Constant Contact allows me to keep updated contact lists thanks to its integration with Donor Perfect. It allows the non-profit that I work for to send monthly and event-related newsletters to our full list of contacts.
I love that I can pull up emails from past fundraisers and easily modify them for the next event. It is time-saving. I love that we can create eye-catching newsletters and program emails that attract attention and have people register for our events.
I do wish there still was a Table of Contents feature that I could use at the top of the email so that our readers could go right to the section that interested them most.
Our nonprofit hosts many programs and we are able to promote them using Constant Contact to our audience of local families, donors and supporters.
It's intuitive, easy to access and provides a multitude of templates to satisfy your every communications need.
Not everyone is able to receive the CC newsletters. We find we have to download the "unopens" and send a regular email to communicate with ALL of our clients.
Haven't asked them to solve any problems specifically. We use CC to communicate professionally with our client base.
Constant Contact allows me to speak directly to our subscribers aiding in our mission to provide resources and programming to our families.
I haven't had anything happen that makes me dislike Constant Contact.
They help me to communicate as well as promote our events in a timely manner with our subscribers.
Our emails get to the recipients, which is the most important thing.
Prices have gone up, but still worth it.
Our last platform sent all of our emails into spam folders. CC is much better with that.
Constant Contact is a valuable tool in our business. It's easy-to-use, integrates with our website and allows us to stay front of mind with our database. It's the best deal out there for an audience of over 10k and provides great features for the price.
Constant Contact does include email templates but I often wish there were more to choose from. Or possibly more design features to create our own. I would to be able to save an email template rather than having to copy a past campaign.
We needed a way to reach out to multiple different audiences on a weekly basis and Constant Contact allows us to segment our audiences and schedule email campaigns accordingly.
So easy to use! The import of pdf is great
I wish we could schedule emails by picking the days on the calendar or resending every week, etc., like a "repeat" schedule. I have emails that I have to send out monthly or weekly. It would be great to "repeat" just like a recurring calendar appt.
it allows us to also post on social media so that assists us in being efficient
Easy to navigate menu, templates and items. I also love how when sending emails out, the messages appear in their actual inbox! Also Canva intergration.
The same images on the homepage everytime I log in, I guess.
Ability to land message in the people's inbox and not in the junk folder unlike my previous provider.
List importation. Reporting data availabilty
Sometimes the templates are a little glitchy
Survey features have been improved
It is incredibly user-friendly, and they have a very responsive customer service. The pricing is very economical compared to other platforms
Survey tool is not very user-friendly, we have to also have a subscription with Survey Monkey.
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