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MailerLite Logo
MailerLite
Simple Email Marketing Solutions
4.7
(914)
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MailerLite Reviews & Product Details

MailerLite Overview
What is MailerLite?

MailerLite is straightforward and easy to use. The platform’s simplicity is actually its strength–but only because MailerLite’s simplicity is paired with robust features that are designed to help businesses grow their subscriber base and in turn, the growth of their business. With MailerLite, users can create professional-looking emails without having to use code. Subscribers can get access to advanced targeting features, A/B testing features, supports email delivery by timezones, and offers extensive tracking and monitoring reports.

Company MailerLite
Year founded 2010
Company size 51-200 employees
Headquarters Vilnius, Lithuania
Social Media
MailerLite Categories on Findstack
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Crevio
Sponsored
5.0
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$29.00/month
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Ask Questions about MailerLite
What MailerLite is best for?
How does MailerLite compare to Mailmodo?
What are the pros and cons of MailerLite?
MailerLite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
MailerLite Pros and Cons
Pros
  • Offers a forever free version
  • Has an auto resend feature
  • Click map feature delivers great audience behavior insight
  • Supports time-zone based sending
Cons
  • Deliverability can greatly improved
MailerLite Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
MailerLite Media
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MailerLite Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 23, 2024
MailerLite Logo
914 MailerLite Reviews
4.7 out of 5
Small Business (50 or fewer emp.)
Jan 30, 2024
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Without warning, I received an automated termination notice."
What do you like best about MailerLite?

It got the job done. The new interface is an improvement.

What do you dislike about MailerLite?

Without warning, I received an automated termination notice. I inquired directly with the compliance team, and I have not heard back about why my content triggered the termination. I followed up again, and still zero replies.

What problems is MailerLite solving and how is that benefiting you?

Sending a newsletter to my clients.

Small Business (50 or fewer emp.)
Jan 25, 2024
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"buggy; very inaccurate analytics; poor support"
What do you like best about MailerLite?

-email builder is pretty solid: drag and drop builder is probably my favorite of the mailer services. easy setup w clean results; pretty useful blocks -landing page builder is also solid -this software would be okay for someone who only has one mailing list/newsletter they send out. we have a few, and it absolutely does not provide all that we need

What do you dislike about MailerLite?

- the analytics are... SO... bad. no way to even check basic metrics like growth of a group . im updating this a year later to reflect that they still are SOO buggy and minimal - the analytics provided are almost always inaccurate or broken (this company literally cost me thousands of dollars in money i had to refund because they gave me incorrect data, which i in turn gave to customers) - email customer support on more than one occasion has provided (and then strongly defended) completely incorrect information, until i ask to speak to someone else, who confirms that the first support rep was completely off base (for example, about what a certain data point means, or how to perform a certain task) - automation builder contains numerous problems. for example, you cant easily modify steps in the middle of an automation. - subscriber management is onerous - constant constant bugs that affect my readers' experience. such as mailerlite breaking links and not knowing how to fix it.

What problems is MailerLite solving and how is that benefiting you?

managing multiple mailing lists

Small Business (50 or fewer emp.)
Oct 02, 2023
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Nice tool, terrible and unprofessional support"
What do you like best about MailerLite?

It offers everything that a small or medium size company would need from an email marketing platform. Easy to use, stable and cost effective.

What do you dislike about MailerLite?

They don't care about their customers and their businesses. Here's our story: We have used MailerLite for 1,5 year and after few months of tests we decided to stay with this platform for a longer time. We trained our marketing team, built processes involving ML and integrated our internal systems with its API. A week ago we started a newsletter for one of our websites and ran a first campaign about cold mailing and outbound sales strategies. It was sent to all registered users of the website who agreed to receive marketing communication, but we didn't think of removing old addresses from the list (registered earlier than 2-3 years ago). That resulted in significantly higher bounce rate and unsubscribe rate than in our previous campaigns. Right after the campaign was sent we received an automatic message from ML that our account is suspended. We tried to contact the support but all we got was laconic explanation that we breached ML's anti-spam policy by using a low quality address list and sending the content that goes against their terms of service. While in general it's true and we should have checked the terms and clean the subscribers' list before running the campaign, I wouldn't expect that after 1,5 year of using the service without any issue (70 campaigns finished) our account could be suspended without any warning or a chance to discuss the issue. The worst thing is that we trusted them and three months ago we decided to order an annual plan. Now we asked for a refund for a remaining subscription period after the suspension date and we got a reply that according to their tems in cases like that they do not provide refunds. Well, what can I say - it was a waste of money and a waste of time. If you don't want to experience the same problems, don't even think of using MailerLite in your business.

What problems is MailerLite solving and how is that benefiting you?

Now it doesn't solve any problems and it's definetely not benefiting. See our story.

Mid Market (51-1000 emp.)
May 16, 2023
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Incredible bad service - blocked all our accounts!"
What do you like best about MailerLite?

Their promise sounded good after initial call with salesperson. But that was all!

What do you dislike about MailerLite?

We moved over to ML mainly because of their storage plan for the Advansed package. We spent a month moving over a website as well as lots of landing pages. We imported contact lists from previous platform we used: all cleaned up in regards to bounces and unsubscribes. When we went ahead with a small campaign to newsletter subscribers (previously low bounce rate), we found suddenly that our whole account was suspended!! We were not contacted to clarify or discuss. Our supposed 24/7 support was removed, all landings and website were down. It was pretty much impossible to get in contact with anyone from ML, after a few days we got a mail stating that due to Anti Spam policies our one and only mailing campaign was triggered as spam due to high bounce rate. But all our landing pages/websites were still down, and this resulted in issues with our users not being able to navigate around our sites. We have now cancelled our account, moved back to previous platform. Not had any mail from ML saying they are sorry the way this was handed, no refund due to their policies. Anyway; keep the money! Be warned; demo account looks good, pricing as well, but service and support is non exciting!

What problems is MailerLite solving and how is that benefiting you?

For now: nothing

Small Business (50 or fewer emp.)
Feb 03, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Critical issue caused me to lose money"
What do you like best about MailerLite?

I've been using mailerlite for 1-2 years and even though their software is not feature-packed like their competitors, it is useful and cheap so I wish that I could stay with them forever but a serious issue has caused me to rethink my decision to use them for my business.

What do you dislike about MailerLite?

Mailerlite failed to notify me that I was exceeding my plan limits and thousands of emails were failing to send to my subscribers. I discovered the fact myself and the emails would have continued to failed delivering if I had not discovered and resolved the issue. I would expect that mailerlite would email me to let me know that I need to upgrade my plan, or that thousands of emails are failing to send, but I never got a notification like that. This failure has most likely caused me to lose customers and potential revenue. Now I have to spend time manually checking my current usage daily to make sure emails aren't failing to delivery.

What problems is MailerLite solving and how is that benefiting you?

I use Mailerlite to create an automation campaign for new users who are using our product. When the product is sending emails correctly, we believe it leads to more engagement from our users.

Small Business (50 or fewer emp.)
Nov 10, 2021
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Don't Use Mailer Lite - What a waist of time."
What do you like best about MailerLite?

I didn't like the product. From start to finish.

What do you dislike about MailerLite?

My experience was one of deception and misleading information. Don't pay for this product. Don't walk but run from this company. They have no idea what an agency needs from a vendor.

What problems is MailerLite solving and how is that benefiting you?

Waisted a bunch of time with rookies.

Small Business (50 or fewer emp.)
Sep 06, 2021
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Good Service Terrible Policies"
What do you like best about MailerLite?

The service is good for small campaigns. Not so much for larger campaigns that require account approval first. Can delay emails considering its a minimum of 24 hour wait.

What do you dislike about MailerLite?

Tried to use this service, so I uploaded a campaign and purchased the 10k user tier. Support needed to approve the 10k list first, which is ok. So, they did not approve and told me I could not send a campaign to a list of users because some of them were not authenticated. Ok, so I asked for a refund as no campaign was actually sent. At that point, they argued it was against their policy to provide a refund because my list was no good and it goes against their policy to have a poor list. So, it seems that the company is selective about how many emails you can send even if you pay for a certain number, and they will not refund even if you never send an actual campaign. Terrible support. But i blame myself for expected the truth would guide me in the right direction.

What problems is MailerLite solving and how is that benefiting you?

Unfortunately, I've only been able to use the free tier for one of my businesses. The paid tier got delayed through their approval process of 24 hours. However, the free tier is great. just don’t give ML any of your money and you'll be okay.

Small Business (50 or fewer emp.)
Aug 02, 2021
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Unprofessional Customer Service Team"
What do you like best about MailerLite?

nothing, it's not working properly. If I have to say one thing, free trial.

What do you dislike about MailerLite?

I've set up a test email and send it to my and my wife's emails, 5-6 different mail services. Outlook, Yahoo, Yandex; my email directly went to the spam box. Gmail: Promotions box. Icloud: Bounce Thus, It was not effective for me. In addition to this, they suspended my account without warning. I send an email to them to get more info about the suspension. They said it's the final decision and there is no option to revert it. This is directly from the first suspension email: We have completed a review of your account and concluded that your activity meets the criteria of inappropriate use of our service. As a result, we are forced to close your account. In accordance with our terms, we do not provide refunds for this type of termination. Luckily, didn't pay any penny, otherwise, they do not refund your money as they mentioned in their email. Please, be careful and try the more professional service that you deserve.

What problems is MailerLite solving and how is that benefiting you?

nothing, it's not working properly.

Small Business (50 or fewer emp.)
Aug 23, 2018
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Product & Support is good but very Unprofessional Customer Management"
What do you like best about MailerLite?

One of the main factor we liked most about mailerlite is their pricing, they are very cheaper than their competitors. We liked the product and its simplicity of usage. Their drag and drop email designing tool is also much simple to use and readymade templates.

What do you dislike about MailerLite?

Unprofessional Customer Management. Be prepared to get your account closed without any prior notice or specific reason. If your business has multiple products than it will be complex to use mailerlite as they have complex system. Their API is very outdated, you will not find API references for latest technology stack. You will fine very hard time if you are using Node js or any recent technologies for your project and wants to integrate mailchimp APIs with it. Some of their functionalities are very hard coded which makes it harder to be customize the way you wants to use it.

What problems is MailerLite solving and how is that benefiting you?

Email Marketing for our eCommerce Retail Clothing business. We are saving money by using Mailerlite. Overall its very easy to use and very simple product that does not required much more learning time and understanding of some complex things.

Small Business (50 or fewer emp.)
Oct 31, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Mailerlite Review"
What do you like best about MailerLite?

I like how easy it is to change the colors of the different sections of the newsletter and the links. This program is designed to be completely drag and drop.

What do you dislike about MailerLite?

I did not like the lack of segmentation options and found the general email testing options to be clunky.

What problems is MailerLite solving and how is that benefiting you?

I used Mailerlite to send out emails about upcoming events for my business. We saw a small increase in free Eventbrite tickets purchased.

Small Business (50 or fewer emp.)
Aug 30, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Easy to setup but poor customer service."
What do you like best about MailerLite?

Was super fast to set up and great pricing compared to the competition. Emails looked nice and clean and straight to the point on getting it the way I wanted. Good place to come to if you don't post often.

What do you dislike about MailerLite?

Need more templates. Turns out you can only include up to 10 posts per email with RSS campaigns. This was not stated up front before signing up or at least not completely obvious before forking over money. They don't give refunds. Customer service doesn't seem like they understand their own product.

What problems is MailerLite solving and how is that benefiting you?

Needed an RSS to email.

Small Business (50 or fewer emp.)
Mar 30, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Frustrated"
What do you like best about MailerLite?

I liked the best interface and also fast customer service. The navigation bar and templates are nice Design development is just drag and drop.

What do you dislike about MailerLite?

- I have paid 20$ for 5000 users but could not use more than 1000 emails - They evaluate your data base then only would allow to increase the number of mails sent out. That was not stated in the beginning - I needed to split my mail list to meet the 1000 criteria. That was not that convenient. - I actually wasted my time. Because they told my mailing list did not meet their criteria. - They evaluation system is not flexible and based on western world matrix. My company is based in Cambodia and we basically had 5% bounce rate of emails, so my account was blocked.

What problems is MailerLite solving and how is that benefiting you?

I needed a simple service for direct mails to reach customers who have registered with our company.

Small Business (50 or fewer emp.)
Jan 16, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"MailerLite is the worst"
What do you like best about MailerLite?

The price is decent, but it doesn't matter because they will take your money.

What do you dislike about MailerLite?

I usually don't write reviews but I had to write a review on this one. I had to upgrade in order to send emails to all my subscribers only to find out that I can't send broadcast because the emails on my automation doesn't follow their rules. When I asked for refund they said that they can't give refund because I already send emails to my subscribers but I can't send any emails because they won't approved the account. They should've said that from the beginning, you will loose your money stay away from this MailerLite and go with another Email provider.

What problems is MailerLite solving and how is that benefiting you?

This company is a joke and they have the worst customer service.

Small Business (50 or fewer emp.)
Oct 27, 2016
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"VIRTUALLY NO CUSTOMER SERVICE ONCE THEY GOT ME TO SIGN UP"
What do you like best about MailerLite?

I liked that the company offered to help but am disappointed that months later after numerous inquiries I haven't received a single email back

What do you dislike about MailerLite?

I was told by customer service reps that they would help me transition from aWeber once I signed up so I did. Once they got me in there, they never answered a single query about assistance again. Just disappeared!

What problems is MailerLite solving and how is that benefiting you?

no benefits because never got started

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