AWeber is one of the more prominent email marketing platforms owing to the brand being around for a while. The platform is known for simplifying email marketing campaigns through an extensive range of tools that help companies grow their contacts. The platform offers pre-built email campaigns, access to Aweber-certified experts to provide deeper marketing insight, easy migration between email platforms, list management, and sign-up forms, curated newsletter content, and data tracking.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
It was useful and categorizes everything nicely. Not hard to use.
The lack of other features and the aesthetic.
Email marketing
Security. Management of bounces. Otherwise can't remember.
Can't remember disliking anything particular.
Email list. Can email large groups of people.
The ease of use that comes with this program is great
I didn’t like the errors j got when I first tried it out
Using this has allowed the group to come together more
Has a lot of templates to choose from. You can use it with wordpress which is great. List are very easy to segment.
It has no direct integrations with Google Analytics.
We have a lot of different campaigns which involve many different list. The list are very easy to segment which helps with reporting.
Email marketing and understanding small business buy and sell variety
Too much competition.There are too many in the pace.
Email strategies
I like that you see in detail who opens your e-mails and when they open it.
I don't like the price. It can get very expensive.
We used it to send e-mail to customers. It has a lot of functions.
I really like the price and that you can do bulk email marketing all housed in one area.
I've had some isses with people saying a lot of emails go to spam, which is something that is hard to track on the reporting end.
Reaching a mass amount of people within a quick period of time.
The interface is easy and building drag-and-drop emails is simple.
That email broadcasts are separated by the subscriber list they're created under, and that the reporting isn't robust enough. There is also no way to see full data on marketing automation, or automate transfer of contacts from one list to another after completing a series.
We were able to launch an automated welcome series.
I've been an Aweber customer for 15 years and think it's a great product for those who send newsletters.
It's "in the middle" as far as email marketing services -- it's not an easy as MailChimp, but not as powerful as some of the newer services that let you tag individual users and focus on users rather than separate lists. As I mentioned above, it's great for basic newsletters, but maybe not the best solution for hardcore email marketers, although they seem to be improving and getting things up to date.
Keeping in touch with people via an email newsletter.
I like the reliability and ease of use with the Aweber program. This is the perfect place to start for beginning email marketers who want simple, fast, and intuitive way to send out mass email and collect lists for their businesses.
There were some limited features on Aweber that I disliked. I didn't like that there was no way to do automations within the system. You could create a drip sequence easily - which is great - but there's no way to create a more advanced automation sequence within the system.
Solving the importance of email marketing with Aweber. They have forms and easy to use templates to send out emails. I appreciated their design and how intuitive their platform is. Support is always helpful when you contact them. If you want a simple, no-nonsense email solution with good deliver ability rates (IMPORTANT!) then awber is a great choice.
Easy to use. Fairly intuitive and the feature set is ever-expanding.
Deliverability is an issue. Too many emails get stuck in the Promotional Tab and never get seen.
We use Aweber in our Marketing funnels to provide automated communication. Email still get great conversion when done right...provided they get read.
It's a simple email service provider that has been around forever.
It's been around a while, and has had some good redesigns. However, some of the newer features such as automation are not as robust and intuitive as newer software that had it built in from the very beginning.
Aweber is a very safe bet for those just getting started or who just need a simple autoresponder to do the job.
Automation, simplicity to use, never glitches or bugs. Great customer service
The lack of prebuilt email templates. Mail chimp i better. The forms aren't very good and look dated. Need more better designed forms or landing pages. You have to change your timezone/social media setting every time you post a broadcast.
None.
The ease of use to incorporate lightboxes into my website for quick email sign-ups.
I would like AWeber to be more affordable more small business owners like myself. I use AWeber for professional projects but can't afford it for my own use.
The ease of use and testing/ analytics tools are a dream.
It a good took for broadcasting email. Pretty good for importing data
Not great screen flow within the software
Using the platform for broadcasting emails. However it is best used for Affilliate Marketing online products not really good for commercial use.
The simplicity of navigating the site; everything is very straightforward. Sending an email takes minimal time, for the majority of the time, because it is laid out well.
It is really difficult to actually write an email. You can’t just add images and things; it’s a little complicated. Also, it’s too basic. They only offer like 5 fonts for certain things, which can be frustrating.
I am able to reach a lot of people via email with this.
Entry level email autoresponder for businesses
Limited in automated options and segmented email sequences. Definitely more entry level
None anymore but used to use this as the autoresponder for clients opt-in forms on websites.
Very user friendly, cheap, good looking templates
Not very customizable, few templates, tracking system is not amazing
The power of email marketing is crazy. Great reminders to customers that you exist!
I like how it was easy to make templates and email layouts
It was missing the automation and retargeting functions I needed
We just needed a quick solution to reach our customers with promotions.
Aweber has an easy to use drag and drop interface.
I have had issues with emails getting hung up and not sending, with very poor customer service.
Client communication. triggering offers deals and discounts