Unclaimed: Are you working at AWeber?
AWeber Reviews: 4.2/5 — Solid Choice
AWeber is one of the more prominent email marketing platforms owing to the brand being around for a while. The platform is known for simplifying email marketing campaigns through an extensive range of tools that help companies grow their contacts. The platform offers pre-built email campaigns, access to Aweber-certified experts to provide deeper marketing insight, easy migration between email platforms, list management, and sign-up forms, curated newsletter content, and data tracking.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
AWeber Pros and Cons
- Intuitive list management tools
- Supports PayPal integration that provides accurate sales tracking
- Comprehensive education tools and media for tutorials
- Great selection of landing page templates
- Quite expensive versus competitors
- Deliverability rates are below average
AWeber has been sending marketing email since 1998, which makes it one of the oldest platforms still standing, and that longevity is both its main asset and its main liability. Deliverability relationships built over 27 years are genuinely valuable. An interface built over the same period draws consistent criticism. The pricing has one quirk worth knowing: sending is capped at a multiple of your subscriber count, not a flat number.
- What it is: An email marketing platform covering broadcasts, automations, landing pages, sign-up forms, and a large template library.
- Best for: Small businesses and creators who value deliverability and support over interface polish or automation depth.
- Pricing: Free for up to 500 subscribers. Lite $12.50 and Plus $20.00 per month billed annually, plus a Done For You setup service. Verified in July 2026.
- The honest catch: Sending is limited to 10x your subscriber count on Lite and 12x on Plus, so a small list emailed often hits the ceiling before the subscriber limit.
What Is AWeber?
AWeber launched in Pennsylvania in 1998 and is credited with popularizing the autoresponder, the automated email sequence that underpins most email marketing today. Twenty-seven years later it remains independent and bootstrapped, which is unusual in a category that has consolidated heavily.
That history matters practically. Long-standing relationships with inbox providers are a real asset in deliverability, and AWeber’s support reputation is consistently strong, with 24/7 access by phone, chat, and email. Its template library, at over 700 designs, is among the largest available.
The counterweight is age. Reviewers describe the interface as dated and some functions as clunky, and the automation builder lacks the branching and conditional logic that newer competitors treat as standard. This is a mature product rather than an evolving one.
The independent rating is good: 4.4 out of 5 on Capterra across 323 reviews with 89% positive sentiment, and 4.2 on G2 across 641. A note on sourcing: some aggregator sites currently quote a 2.5 Capterra score for AWeber, which does not match Capterra’s own page and appears to be an error worth disregarding.
How AWeber Works
- Broadcasts and autoresponders. The original strength. Scheduled campaigns and sequence-based automation, straightforward to set up.
- Template library. Over 700 designs, considerably more than most competitors, which matters if you would rather pick than build.
- Landing pages and forms. Included on every plan including free, with unlimited landing pages even on the free tier.
- Automation. Functional for sequences and basic triggers. Reviewers consistently note the branching and conditional logic is limited against newer platforms.
- Newsletter Assistant. AI-assisted drafting, including subject line generation, available on the free plan.
- Ecommerce. Basic product selling with transaction fees of 1.0% on Lite and 0.6% on Plus.
AWeber Pricing
Two paid plans and a setup service, with an unusual sending model. Figures verified in USD on AWeber’s pricing page in July 2026, billed annually.
| Plan | Billed annually | Sending limit | Key features |
|---|---|---|---|
| Free | $0 | ~3,000 emails/mo | Up to 500 subscribers, unlimited landing pages and forms, automation, full template library, AI subject lines |
| Lite | $12.50/mo | 10x subscribers/mo | 1 email list, 3 landing pages, 3 automations, 3 users, 1 custom segment, 24/7 support, 1.0% transaction fee |
| Plus | $20.00/mo | 12x subscribers/mo | Unlimited lists, landing pages, automations, segments and users, priority 24/7 support, advanced analytics and landing pages, 0.6% transaction fee |
| Done For You | $20.00/mo + $79 setup | 12x subscribers/mo | Everything in Plus, plus expert setup in 7 days, branded template, landing page, signup form, 1:1 call, 30 days of edits |
The details that matter:
- Sending is a multiple of subscribers, not a flat allowance. 10x on Lite and 12x on Plus. With 500 subscribers on Lite that is 5,000 emails a month, which sounds generous until you send a weekly newsletter plus automations plus resends. Small lists emailed frequently hit this before the subscriber cap.
- Done For You costs the same monthly as Plus. Both are $20 per month; Done For You adds a one-time $79 setup fee, currently discounted from $599, in exchange for AWeber’s team building your templates, landing page, forms, and workflows in seven days. If you value your own setup time above $79, that is straightforwardly good arithmetic.
- The free plan is genuinely useful. 500 subscribers with unlimited landing pages and forms, automation, and the full template library. More generous than MailerLite’s current 250 and less than Kit’s 10,000.
- Transaction fees apply to product sales. 1.0% on Lite, 0.6% on Plus, on top of payment processor fees.
- Prices scale with subscribers. The figures above are entry-level; costs rise through tiers to 150,000+ subscribers, and reviewers specifically note that larger lists get expensive.
- The $79 setup offer is promotional. Framed as a 27-year anniversary sale against a $599 list price, so treat it as time-limited.
Who Should Use AWeber
- Small businesses that value support. 24/7 phone, chat, and email support is rare at this price and is the most praised aspect in reviews.
- Anyone prioritizing deliverability. Nearly three decades of inbox provider relationships is a genuine, if hard to quantify, asset.
- People who want templates rather than design work. 700+ designs is the largest library in this price range.
- Businesses wanting setup handled. Done For You at $79 on top of the normal plan price is unusually good value for a professional setup.
It fits poorly for teams needing sophisticated automation, where the branching limitations are real, for design-led brands who will find the interface dated, and for small lists emailed daily, where the send-multiple cap binds sooner than expected.
Honest Pros and Cons
Strengths
- Excellent support. 24/7 across phone, chat, and email, and the single most-cited positive in reviews.
- Strong deliverability reputation. Built on 27 years of inbox provider relationships.
- The largest template library in its class. Over 700 designs.
- A genuinely useful free plan. 500 subscribers with unlimited landing pages, forms, and automation.
- Done For You is well priced. Professional setup for a one-time $79 above the standard plan.
- Independent and stable. Bootstrapped and unacquired, which in this category is worth something.
Limitations
- The interface is dated. Consistently described as unintuitive and clunky, and the most common criticism.
- Automation lacks depth. Limited branching and conditional logic against ActiveCampaign or even MailerLite.
- Send limits are a multiple of subscribers. 10x or 12x monthly, which constrains frequent senders on small lists.
- Costs escalate with list size. Reviewers report significant increases as lists grow, including one describing a doubling.
- Basic ecommerce. Limited product tooling with transaction fees on top.
- Conflicting deliverability reports. Most sources rate it highly, though some independent testing places it below average, so treat vendor claims and third-party tests as unsettled.
AWeber Alternatives and How It Compares
- MailerLite has a far better editor and interface at a similar price, with a free plan now cut to 250 subscribers.
- Kit is the creator-focused alternative with a 10,000-subscriber free plan and native product selling.
- Brevo charges by emails sent with unlimited contacts, which suits large lists mailed infrequently.
- GetResponse offers deeper automation plus webinars and funnels at a higher price.
- ActiveCampaign is substantially stronger on automation logic and considerably more expensive.
For a broader survey see our guide to the best email marketing software.
The Verdict
AWeber is a dependable, well-supported email platform that has been doing this longer than almost anyone, and its 4.4 rating with 89% positive sentiment reflects users who value reliability and help over novelty. If deliverability and being able to reach a human at 2am matter more to you than interface polish, it remains a sound choice.
Be honest about the trade-off, though. The interface is dated, and the automation builder lacks the branching logic that competitors at this price now include as standard. If your email strategy depends on sophisticated behavioural triggers, you will outgrow AWeber quickly and should look at ActiveCampaign instead.
Two practical notes. Check the send multiple against your actual cadence, because 10x subscribers on Lite is the limit that binds first for anyone emailing weekly with automations running. And if you are starting from nothing, Done For You is genuinely worth considering: it costs the same $20 per month as Plus, plus a one-time $79, and having a professional build your templates and workflows in a week is cheap at that price. Start on the free plan either way, since 500 subscribers is enough to judge both the deliverability and the interface for yourself.
FAQ
Does AWeber have a free plan?
Yes. AWeber’s free plan supports up to 500 subscribers and roughly 3,000 emails per month, and unusually includes unlimited landing pages and sign-up forms, automation, the full 700+ template library, and the AI subject line assistant. It is a genuine product rather than a trial, and more generous than MailerLite’s current free tier.
How much does AWeber cost in 2026?
Billed annually, Lite is $12.50 per month and Plus is $20.00. A Done For You service costs $20.00 per month plus a one-time $79 setup fee, currently discounted from $599. Prices scale with subscriber count, and reviewers note costs rising substantially for larger lists.
What is AWeber’s sending limit?
Sending is capped at a multiple of your subscriber count rather than a flat number: 10 times on Lite and 12 times on Plus, per month. With 500 subscribers on Lite that is 5,000 emails monthly. Anyone sending a weekly newsletter alongside running automations should check this multiple against their real volume, since it often binds before the subscriber limit does.
Is AWeber’s deliverability actually good?
Its reputation is strong, built on 27 years of relationships with inbox providers, and reviewers frequently cite emails reaching the inbox rather than spam. That said, independent deliverability testing is not unanimous, with some studies placing AWeber below average. Treat deliverability claims from any vendor cautiously and test with your own list during the free plan.
What is AWeber best for?
Small businesses and creators who prioritize deliverability, responsive 24/7 support, and a large template library over interface design and advanced automation. It suits people who want email to work reliably rather than those building complex behavioural campaigns.
Compare AWeber with other popular tools in the same category.
Easy to integrate Aweber with WordPress with pop-ups to collect visitors emails.
No complaints. Integration was easy and helped me grow my list.
Growing my email list.
User-friendly interface: AWeber provides a user-friendly and intuitive interface that makes it easy for beginners to get started with email marketing. It offers drag-and-drop email builders, pre-designed templates, and a straightforward workflow. Email automation: AWeber allows you to automate your email campaigns, saving you time and effort. You can set up autoresponders, drip campaigns, and targeted follow-ups based on specific triggers or subscriber actions.
User Interface: Some users have found AWeber's interface to be outdated and not as intuitive or user-friendly as other email marketing platforms. They have expressed a desire for a more modern and streamlined interface. Template Customization: A few users have mentioned limitations in customizing email templates in AWeber. They felt that the platform could offer more flexibility and options for
Email Campaign Management: AWeber offers a user-friendly interface that allows you to easily create, design, and manage your email campaigns. It provides pre-designed templates, drag-and-drop editors, and automation tools, making it simpler to create professional-looking emails without extensive technical knowledge. This convenience saves you time and effort. List Management: AWeber allows you to organize and segment your email subscribers into different lists or segments based on various criteria such as demographics, preferences, or behaviors. This segmentation helps you send more targeted and relevant content to your subscribers, improving engagement and conversion rates.
Easy to use and GREAT customer service. Always friendly and very knowledgable and simple to follow instructions whenever there's an issue that needs resolving.
Nothing to complain about really. I know it sounds crazy but full marks so far!
The easy to use templates are a big time saver and being able to schedule emails on automation is an amazing feature to have.
AWeber has a variety of tutorial videos and webinars that are very helpful for helping me organize my traffic needs. I have used AWeber to build my list for years. When my VA wanted me to use a different autoresponder, I told her I did not plan on switching. She dumped everything in my lap because she didn't know how to use AWeber. I still wouldn't switch. I'm using the database of questions and answers as well as the videos and webinars. Help has been offered when asked, too. I won't change autoresponders. I have thousands in my different sequenced emails and love it. Thanks, AWeber for being real. Patricia Jean Smithyman-Zito Zito Global Enterprises, LLC
The downside of using AWeber is there are so many things you can do within each email sequence or within each list. There can be a lot of steps and tags and options for adding to different follow-up sequences. I am always learning more of their brilliant tools. Patricia Jean Smithyman-Zito Zito Global Enterprises, LLC
Emails being sent on a regular basis can be set up using AWeber. My list-building resource is AWeber - they keep track of everything for me.
User-friendly and helpful support mechanism.
Understand some of the terms and how they are used.
Providing a platform for automated emails custom designed for clientele.
Their price is very reasonable for the service and level of email customization you get. I love the fact that we can also auto post our email campaigns to our social media platforms at the same time. Templates that they have are very easy to use and well worth it for people that need to get an email campaign out yesterday :) Our open rate has been much higher than the average (30%+)! Thanks AWeber! Brian
I would like an easier platform for signing up people. Continue to make customization (moving columns/pics/text) easier would be a nice plus...ie make it easier to align pics and text.
AWeber allows us to effectively (and efficiently, $$$:) market to our current customer base and keep them updated on "FLASH SALES" (last-minute sales) we have. In addition, we use AWeber to promote our local events via email.
It is able to create multiple email campaigns: fully customizable templates, easy-to-follow instructions, and embedded videos teaching users how to use the software.
Initially, the software was confusing to get started. But, after watching a few of the teaching videos associated with the help section, everything fell into place. Adding emails as a subscription seems confusing as customers aren't clicking the subscribe buttons inside the welcome email. There is also no remove button for fake or repetitive emails.
Aweber keeps track of email lists by allowing tags to be applied. It determines what emails go to the correct list of potential customers. I can setup an email campaign for a specific list of customers and send emails on a timely basis in order to continue the promotion of products and or information.
• You can have an unlimited number of email lists, which is great if you have a lot of subscribers. • The automation features are very robust, allowing you to send highly personalized emails to your subscribers. • You can remove AWeber branding from your emails, so your subscribers will only see your brand. • Detailed insights and analytics help you understand your subscribers and what they're interested in. • Webpage and sales tracking lets you see how well your emails are performing and where your subscribers are coming from.
• The interface can be a bit confusing and overwhelming at first. • Some of the automation features can be tricky to set up properly. • The split testing feature is only available on the higher-priced plans.
AWeber is the best preference for professional marketers and businesses with personalized email campaigns. Easily manage unlimited lists, advanced automation, real-time insights, web tracking, and more. Aweber is not just the most popular email marketing service provider. It offers a complete suite of tools that enables us to create, send and track customized emails through one platform, without any limits on the number of subscribers we have.
Things which I like about aweber are:- 1) Sweet & Simple interface, very easy to navigate and understand the modules. 2) Contact Management using list, helpful in segmentation at broder level. 3) Email Templates, allow me make edits and re-use the same template again and again which saves alot of my time. 4) For more granular level of segmentation I use Tags. 5) Email Automation Builder.
I can not find anything which I dislike rather I can say they need some imorovements which is always required. Just the pricing if they can lower it a bit for small business owners.
Problems which I am solving with Aweber are as such:- Helping my clients in setting up their Email Campaigns, Email Automation, List Management and connecting it with Zapie.
Once you get the hang of the UI, setting up new campaigns is a breeze. I have set up several campaigns for clients.
The pricing model isnt the best, however there is something to be said for the barrier to entry. A saavy person can find free or lower cost alternatives. Or even code one yourself.
Email outreach and funnels. Does a good job of driving prospects from newsletter subscribers to Eventually becoming customers. Good for LONG sales cycles. Also has helped for fundraising to accredited investors while maintaining SEC compliance by automating some of the communciation hoops.
Aweber is above allm reliable. I trust when I send an email, it's going to get delivered.
I don't love the segmenting. I think it could be a little more intuitive to create segments on the fly.
Aweber delivers emails - so I have been using them for over a decade to deliver my email messages to my customers and prospects.
150 email template alternatives to choose from
free trial is limited to 500 email subscribers
Using the Autoresponder Function to Send Individually Relevant Communications
The best thing about this software is how efficient it is at doing its job. I have not had any issues using this software, and I have been using this for multiple years now. The number of features on this software is unbeatable compared to other ones out there.
There is nothing I dislike about this software. It is everything I want when I am using email marketing. It gets my messages across, and it has incredible features that I tend to use constantly and do not regret switching to this software.
The main problem I was solving was the ability to get all my marketing emails out to people without any hassle. The main benefit I was realizing is how easy and effective it is to use for my business.
Affordable and customizable and easy to manage, I can get the most of the platform without spending much time in tools that are not my main focus of productivity for my business.
Email Split testing for free accounts, will be meaningful to have when you are starting a business even though the amount of email you can send is limited because it's a free account.
Communication with actual customers and possible customers, closing the breach is very important for the slow sales process, now I can send information more often and be there in their inbox.
I like that AWeber can send out emails automatically and at designated intervals. We can write up several dozen emails and have them dispersed to our contact list over a set time that makes sense for our marketing campaigns. The editing features in AWeber are outstanding, especially for those that are not proficient in technical software.
The more advanced features in AWeber are rather complicated for me to use. I'll have to work with the email marketing and software specialist in order to create the campaign specifications I need.
I can get in touch with several hundred or more contacts at a time with AWeber. There's really no limit to how many contacts we can reach out to. We can maintain a direct line of communication with leads and clients in a targeted manner. It's easy for recipients to reply to us through email. They can get in touch with us at any time of the day, so there's no need for someone to be available over the phone.
AWeber is one of the most reliable email clients available on the market. I recommend you use it unless your business requires a lot of automations, in which case I recommend ActiveCampaign.
There are times where you can't do certain things with AWeber. But for most businesses, these aren't things you NEED to do, and in fact are often shiny objects that distract you from the fundamentals of solid email marketing.
AWeber provides an awesome, affordable way to send daily emails to marketing lists so you can monetize these lists while building great relationships with the audience. It's really easy to use, user friendly, reliable, and affordable. Great email client.
It allows you to divide up the list into categories to ensure all emails are relevant to their specific interests or needs. This was not possible with my previous 2 providers and helped make my shift to Aweber.
I'm not aware of anything I dislike as yet.
Ability to segment the list into categories and interests for relevant mailings - this is particularly relevant as I offer an array of services and products. It helps to fine-tune to be more personal and appropriate.
Aweber is the simple and easy way to use Email Marketing Software
No Dislike Right Now, I am Satisfied with this software
Helping me & My Small business to grow, the best part of Aweber is it's free, but if you want any up-gradation, then you can also choose their paid version.
AWeber is one of the best tools for email marketing purposes. It allows us to market our products and services across the world. It has a very simple and user-friendly interface which makes it easy to use and learn. I like the ability to create professional campaigns and instantly send them.
Until today, i haven't found any negative issues to comment about AWeber. It is a solid software for email marketing.
AWeber has a very responsive customer support team behind it, they respond quickly once you contact them. Again, it is cost effective thus making it affordable.
Best crm for small to Medium bussinesses all in best tool for automation tracking and all
There has been many complaints regarding bad accound handling and causing people too Loses there accounts so this should be taken care off
View and analysis can be done for marketing using this This is cheaper too Phone email and live chat support
I like the ability to see the stats on my campaigns and subscribers. They are compatible with most other softwares out there. The phone app is pretty handy, too. Their customer service is the best I've found for an entry level plan for an email autoresponder. Well, not the free version, I don't think. But the bottom level paid plan lets you call them as much as you like and they're always very helpful. I feel confident that I can figure out whatever I need to do as long as I can call them. Most other email providers make you pay a lot more for that feature. This is probably the biggest reason I've stayed with Aweber.
They have improved the place where you compose the emails, but there are still issues with it. I constantly have to go through my emails and do hard returns on each line to get the spacing correct. Also, there are issues with moving throughout the email text and adjusting the font sizes, etc. I'm constantly going back to the drop down menu to make sure the font is the correct size because it doesn't remember what font size I selected for the previous paragraph. Maybe there's a place to adjust this... but I haven't found it.
The problem of making more sales is pretty much on me. Grateful that I can send emails via Aweber. VERY glad that they have added the tagging feature. Excited to start using that in my campaigns.
Aweber is just the ultimate list-building software solution for me, it's important that I keep on providing value to my clients, and having that on automation is something that I have always dreamt of. I am simply in love with Aweber. I also love how I am able to see the percentage of those clients who have opened the email and what emails have he highest rate of getting opened. This helps me to improve my subject and content too
None as yet I am still satisfied, aweber services are on point.
Aweber is helping me to build relationships with my client by keeping them engaged and sharing valuable content. It's one of the keys to success in online business, keeping on Providing Value
Lo intuitiva que es, fácil de manejar, el poder programar los emails
Que no haya soporte o tutoriales en Español
Estoy más cercana a mi lista de contactos, el soporte es inmejorable cualquier problema te lo solucionan rápidamente
I've started using AWeber in 2012, and it's my #1 email marketing tool. Its ease of use, straightforward user interface, and excellent customer support are what made me stay with AWeber through all these years. I've signed up for competitors but haven't found the feeling that I've found with AWeber. I like the way I can organize my lists and use tags/segments. It's straightforward and allows enough customization.
It's hard to find something that I dislike about AWeber. If I really have to choose something, I'd say that sometimes I can't import all e-mail addresses, especially role-based email addresses (like support@yourdomain.com, info@somedomain.com, and so on). I know the reasoning behind this (AWeber wants you to have and maintain the highest quality email list and deliverability), but I'd still like to be able to import those contacts and email them. Apart from this, I can do everything with AWeber that I need to do for my online business when it comes to email marketing. AWeber even offers landing pages if you need them, although I use external tools for that. However, it's a nice plus for people just starting out.
I use AWeber to build my email list and send out email newsletters to my prospects and customers. Email deliverability is excellent, and I find this an easy-to-use platform. AWeber helped me stay in touch with my customers and sell more thanks to automated email series and email broadcasts.
We've used multiple platforms for email and other marketing for our website but this tool plays an amazing role in email marketing. It helps us to track email open rates and other analytics things that we can major in any kind of marketing platform.
This is one of the best tools for email marketing but we couldn't use chatbot support because of some internal error from our side that I dislike from our companies backend team but whatever support we require from Aweber that was available on time.
In most cases we resolve our email marketing problem using this tool because for all other support we use other tools but after using this platform for our company, we shifted to this without any doubt.
I use Aweber for all my email marketing needs and refer it to all my clients and students. I love their customer support, the ease of using their drag and drop campaign builder, the unlimited emails and their deliverability rates.
I don't like their abandon cart campaign system, it's severely lacking. You have to set it up manually with a paid plugin.
To convert prospects to customers. I use Aweber for all my email marketing needs and refer it to all my clients and students. I love their customer support, the ease of using their drag and drop campaign builder, the unlimited emails and their deliverability rates.
I love AWeber's deliverability. It actually does what it's meant to do.
It doesn't have some automation features.
I use AWeber for email marketing. I've gotten over 20k subscribers so far.
I like that AWeber is user friendly and very intuitive. The customer support team is very helpful and quick to respond to questions.
I do not like the search feature but it's very similar to other email marketing tools
We have been able to segment our list easily and more effectively than previously. We are able to get insights into the content our list in responding to.
Two things, the User-friendly interface and the customer support.
Nothing, I don´t find anything bad about my experience so far with them
I wanted to organize a webinar with a landing page. I did not know anything about that, actually my only option was to hire a web designer to do just the landing page. Well, the Aweber team solved all my problems.
Using this system is fast, easy and very user friendly
More email templates would be nice. The volume of what moves through their system means they see many options from which they could develop more
I have some email series that last for a year and then there are other times I send simple messages whenever I want
