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Omnisend Logo
Omnisend
Email marketing software for ecommerce
4.6
(846)
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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to Mailmodo?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 09, 2024
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Aug 02, 2022
 Source
Overall Rating:
3.5
CL
Chase L.
Senior Copywriter
Share
"So far, so good."
What do you like best about Omnisend?

The design process is fairly intuitive, migration is also pretty easy, and the fact that number of emails sent doesn't really effect cost was a huge selling factor for us.

What do you dislike about Omnisend?

It feels like their team is always OOO/on vacation. Not sure what their vacation policy seems like it's pretty amazing—yet sometimes inconvenient when trying to track down information/guidance.

What problems is Omnisend solving and how is that benefiting you?

We did not have any email marketing in place, only promotional content. Omnisend is allowing us to create those user journeys and increase the value gained from each customer.

Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
3.5
AP
Ashley P.
Digital Marketing Manager
Share
"Everything you need for an entry level platform"
What do you like best about Omnisend?

The simplicity and ease of use and the low and simple pricing structure

What do you dislike about Omnisend?

Personalisation features are very basic, to be expected for what we pay for it

What problems is Omnisend solving and how is that benefiting you?

Very quick to set up campaigns and target our customers when we need too

Small Business (50 or fewer emp.)
Aug 04, 2021
 Source
Overall Rating:
3.5
Héctor L. avatar
Héctor L.
Co Founder. Marketing And Sales Manager
Share
"Just starting with Omnisend. Coming from Mailchimp"
What do you like best about Omnisend?

I'm just starting with the app but there are some things that I already like a lot compared to Mailchimp (where I'm coming from). First of all, I love the full integration with Shopify. I'm someone who uses Shopify for every transaction in my company, so this is extremely relevant. I also like the integrated forms like the roulette to capture leads. This was a very annoying process before because I had to use another app to have this feature, so it's super helpful to have everything coming from the same app. I'm also liking the way the app uses segmentation. I will test it during the next month and see if is how I imagine it to be.

What do you dislike about Omnisend?

Not at all for the moment. I will have a clearer picture after some time of using it.

What problems is Omnisend solving and how is that benefiting you?

I need to know who my customers really are and a way of segmenting the several types of clients my business has. I think this process will be much easier from now on because of the ease of use and the segmentation features.

Mid Market (51-1000 emp.)
May 10, 2021
 Source
Overall Rating:
3.5
Abbie C. avatar
Abbie C.
Digital Manager & Brand Assistant
Share
"Simple & easy system to use"
What do you like best about Omnisend?

Ease of use - easy to navigate and understand.

What do you dislike about Omnisend?

Would like there to be more templates/blocks to work with. Other systems have more automation.

What problems is Omnisend solving and how is that benefiting you?

Introduction to email marketing has been simple through the Shopify integration.

Small Business (50 or fewer emp.)
Nov 10, 2020
 Source
Overall Rating:
3.5
DA
Dehaven A.
Founder
Share
"Great marketing platform"
What do you like best about Omnisend?

I love the combination of marketing products you offer.

What do you dislike about Omnisend?

I have used it much yet but I can not think of anything right now

What problems is Omnisend solving and how is that benefiting you?

Customer engagement and reminding the customer about our product is great now.

Small Business (50 or fewer emp.)
Nov 03, 2020
 Source
Overall Rating:
3.5
JC
Joyce C.
Founder
Share
"Fairly Priced ESP"
What do you like best about Omnisend?

It's fairly priced for an app that allows you to both conduct email and SMS marketing.

What do you dislike about Omnisend?

The email marketing isn't as feature rich as other, more well-known, providers. The templates are also quite lacking and I sometimes have trouble getting my email delivered.

What problems is Omnisend solving and how is that benefiting you?

The ability to cheaply have both email and SMS marketing covered.

Small Business (50 or fewer emp.)
Nov 03, 2020
 Source
Overall Rating:
3.5
Rosie F. avatar
Rosie F.
Social Media Coordinator
Share
"A good platform but a little tough to navigate"
What do you like best about Omnisend?

I like that it intergrates with Shopify. I like that you can try it out for free. I appreciate that it follows privacy rules and helps keep my subscribers safe.

What do you dislike about Omnisend?

I wish that I had more options to personalize and create designs that are flattering. Not super easy to figure out automations. I feel that the monthly prices is a bit high and wished that it was a little bit lower in cost. I wish there was a way to save your branding colors and fonts so that you could easily pull from those.

What problems is Omnisend solving and how is that benefiting you?

I'm creating another way to sell to my audience. Currently I only sell on social media but I'm glad that I can have another venue to reach my audience. Social media goes out often but email is pretty stable.

Small Business (50 or fewer emp.)
Aug 04, 2020
 Source
Overall Rating:
3.5
JJ
Jewel J.
Founder
Share
"Culturally Crafted Review"
What do you like best about Omnisend?

The ease of creating email campaigns with clear direction.

What do you dislike about Omnisend?

The difficulty of adding a gif within emails.

What problems is Omnisend solving and how is that benefiting you?

Communication and marketing; benefits are the same.

Small Business (50 or fewer emp.)
Jul 23, 2020
 Source
Overall Rating:
3.5
CS
Chelsea S.
Founder
Share
"Love this app! Highly Reccommend."
What do you like best about Omnisend?

The pre-created templates are my favorite. It makes it really easy to send a quick campaign.

What do you dislike about Omnisend?

Would love more graphic help for the layouts. Maybe the creation of animated gifs would be great.

What problems is Omnisend solving and how is that benefiting you?

The automatic emails are very helpful. Have had great results from these.

Small Business (50 or fewer emp.)
May 30, 2020
 Source
Overall Rating:
3.5
CF
Cory F.
Owner/Founder
Share
"Exceptional design and UI, not as many automation features as Mail Chimp"
What do you like best about Omnisend?

I love the ease of use. It is simple to set up and the prompts to move you from one campaign to another and further the development of your business is effortless and very helpful for a newbie like myself

What do you dislike about Omnisend?

I didn't like getting the rug pulled out on the "paid features" after the trial. I was barely started, it took me time to create them, and they were ended with a prompt to pay. I wasn't aware this was going to happen and I was soured on your company as a result. I spent a week telling people about how great your app was, how it was going to help my business grow, and how the service turns to paid features at scale. I have moved to a paid account now. I sill like the intuitive design and ease of use.

What problems is Omnisend solving and how is that benefiting you?

I'm a one person team trying to get this up and running. The professional templates and atomization are a huge help to get me to a point where I could justify paying for your service. I tried to switch to MailChimp just as Shopify was dropping their integration with them, so I had to return to Omnisend. I'm overall satisfied with their product, just wish they had a longer runway for start-ups to gain a following and begin paying only once they reached scale.

Enterprise (> 1000 emp.)
Feb 11, 2020
 Source
Overall Rating:
3.5
Cindy H. avatar
Cindy H.
Partner
Share
"Nice Integration with Big Commerce"
What do you like best about Omnisend?

Automated emails after people sign up for newsletter encouraging them to buy.

What do you dislike about Omnisend?

Templates seem to be a bit inflexible, but I have not worked hard at it.

What problems is Omnisend solving and how is that benefiting you?

I had trouble getting it to accept a credit card, and could not find a contact. It is super easy to use.

Small Business (50 or fewer emp.)
Oct 31, 2019
 Source
Overall Rating:
3.5
FW
Fly Fish W.
Owner
Share
"Great features, easy to use"
What do you like best about Omnisend?

All of the options for automation, signup forms, the wheel of fortune option. It's an easy to use platform with a lot of options that I haven't even explored yet.

What do you dislike about Omnisend?

Not sure if there is as high of rate of delivery as I would like. I'm testing out other platforms to make sure. Also have been having trouble with the birthday trigger actually sending. I've tried to get help with this but doesn't seem to be working correctly.

What problems is Omnisend solving and how is that benefiting you?

Haven't really solved any problem per say as I'm new to this. I like all the options for automation, birthday coupons and discount codes that sync with my shopify store.

Small Business (50 or fewer emp.)
Oct 30, 2019
 Source
Overall Rating:
3.5
BG
Brian G.
Marketing
Share
"Great for SMS and push notifications"
What do you like best about Omnisend?

I like that it has integrated SMS (text message) campaign options. Other mail services I have used didn't offer the option to send SMS.

What do you dislike about Omnisend?

Integration with WooCommerce is not as good as MailChimp.

What problems is Omnisend solving and how is that benefiting you?

I use Omnisend for all my SMS (text message) and Push notification campaigns.

Small Business (50 or fewer emp.)
Oct 24, 2019
 Source
Overall Rating:
3.5
Cheryl S. avatar
Cheryl S.
Resident Faculty
Share
"A great transition from Mailchimp"
What do you like best about Omnisend?

At first when setting up Omnisend it was very different from what I was used to with mailchimp. I noticed there were a bunch of great things that I wished Mailchimp had like the campaign boost that resends your email to people who didn't open your last email with a different subject line.

What do you dislike about Omnisend?

Not super intuitive, I wish I was able to connect my multiple shopify stores instead of manually migrating people over, and I cant use my own google analytics tracking codes. Also the fonts and templates available aren't that great.

What problems is Omnisend solving and how is that benefiting you?

It's a great place to be able to email b2b and b2c clientele.

Small Business (50 or fewer emp.)
Oct 24, 2019
 Source
Overall Rating:
3.5
JG
Jordan G.
Jordan
Share
"Omnisend Has a very nice, user-friendly interface"
What do you like best about Omnisend?

I like how easy omnisend is to navigate. I find other apps are more complicated to figure out how to set things up.

What do you dislike about Omnisend?

I dislike the reporting system. Personally, I've had other apps that have a more detailed analytics section.

What problems is Omnisend solving and how is that benefiting you?

I am using omnisend for abandoned carts. It's very simple and easy.

Small Business (50 or fewer emp.)
Jun 20, 2019
 Source
Overall Rating:
3.5
Siobhan B. avatar
Siobhan B.
Designer
Share
"Mailchimp to Omnisend Transition Made Easy"
What do you like best about Omnisend?

I enjoy the product integration best from my shopify shop.

What do you dislike about Omnisend?

I would like a little faster customer service help.

What problems is Omnisend solving and how is that benefiting you?

I have been able to make better automated emails that feature more direct links to my products on my shopify shop!

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
3.5
NA
Nate A.
Owner
Share
"Generally good but would like to manipulate subscriber data more"
What do you like best about Omnisend?

The Live view is amazing but it would be great to know where in the world your anonymous visitors were located.

What do you dislike about Omnisend?

The inability to sort the subscribers by date joined. It makes it difficult to determine who your new subscribers are

What problems is Omnisend solving and how is that benefiting you?

If a customer is visiting a certain area of our site we can micro-market to that person, In addition, I think the automation is better than Mailchimp

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
3.5
Gerrit H. avatar
Gerrit H.
Mr
Share
"Solid multi channel Solution for E Commerce"
What do you like best about Omnisend?

I really like how deep it integrates with Shopify, so it becomes an extension of our online store. They are focussing on making automations and email creation very simple and user friendly, so for us this was the winner after testing a few different solutions. The Live view is a very nice feature as well that helps see a customer journey over time, how offten visited someone the store before purchase etc.

What do you dislike about Omnisend?

I don't really like the pricing when it comes to the plans that include other channels than email. I think it isn't reasonable so we're hoping for them to either change or find a different solution. Talking for a small start-up. Some building functionalities need time getting used to / make no sense. The subscription pop ups are not really so great sadly, very limited and difficult to optimise, also embedding sign up forms isn't possible sadly, which I really don't understand.

What problems is Omnisend solving and how is that benefiting you?

Email automations and the integration of automatically created individual promo codes are really helping a lot. Also monitoring traffic and understanding user journeys better. You can set up basic campaigns literally in minutes - so if you're in a hurry you can still get something proper out to your customers.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
3.5
HA
Holland A.
Director Of Marketing
Share
"Fast setup and integration"
What do you like best about Omnisend?

The templates are easy to use. It takes almost no time to get a design up and running for a new email campaign.

What do you dislike about Omnisend?

They don't have Shopify product review automation or the ability to create emails for purchased product reviews.

What problems is Omnisend solving and how is that benefiting you?

Marketing email automation and product oriented email sends.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
3.5
MG
Maggie G.
Growth Marketer
Share
"Wonderful Tool With Room To Grow"
What do you like best about Omnisend?

Reporting export feature, audience segmentation, ability to sync with Facebook, automation capabilities, & workflow options.

What do you dislike about Omnisend?

Wish reporting separated date & time & day of week to better analyze best practices to send, email headline is buggy and often I make changes several times before it finally saves, sales results do not match what is in Google Analytics, wish there was more templates and customization options when creating emails.

What problems is Omnisend solving and how is that benefiting you?

Do a lot of email marketing for my client & the scheduling feature, reporting, and automations are critical to making sure things flow smoothly.

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