Omnisend Reviews & Product Details

The design process is fairly intuitive, migration is also pretty easy, and the fact that number of emails sent doesn't really effect cost was a huge selling factor for us.

It feels like their team is always OOO/on vacation. Not sure what their vacation policy seems like it's pretty amazing—yet sometimes inconvenient when trying to track down information/guidance.

We did not have any email marketing in place, only promotional content. Omnisend is allowing us to create those user journeys and increase the value gained from each customer.

The simplicity and ease of use and the low and simple pricing structure

Personalisation features are very basic, to be expected for what we pay for it

Very quick to set up campaigns and target our customers when we need too

I'm just starting with the app but there are some things that I already like a lot compared to Mailchimp (where I'm coming from). First of all, I love the full integration with Shopify. I'm someone who uses Shopify for every transaction in my company, so this is extremely relevant. I also like the integrated forms like the roulette to capture leads. This was a very annoying process before because I had to use another app to have this feature, so it's super helpful to have everything coming from the same app. I'm also liking the way the app uses segmentation. I will test it during the next month and see if is how I imagine it to be.

Not at all for the moment. I will have a clearer picture after some time of using it.

I need to know who my customers really are and a way of segmenting the several types of clients my business has. I think this process will be much easier from now on because of the ease of use and the segmentation features.

Ease of use - easy to navigate and understand.

Would like there to be more templates/blocks to work with. Other systems have more automation.

Introduction to email marketing has been simple through the Shopify integration.

I love the combination of marketing products you offer.

I have used it much yet but I can not think of anything right now

Customer engagement and reminding the customer about our product is great now.

It's fairly priced for an app that allows you to both conduct email and SMS marketing.

The email marketing isn't as feature rich as other, more well-known, providers. The templates are also quite lacking and I sometimes have trouble getting my email delivered.

The ability to cheaply have both email and SMS marketing covered.

I like that it intergrates with Shopify. I like that you can try it out for free. I appreciate that it follows privacy rules and helps keep my subscribers safe.

I wish that I had more options to personalize and create designs that are flattering. Not super easy to figure out automations. I feel that the monthly prices is a bit high and wished that it was a little bit lower in cost. I wish there was a way to save your branding colors and fonts so that you could easily pull from those.

I'm creating another way to sell to my audience. Currently I only sell on social media but I'm glad that I can have another venue to reach my audience. Social media goes out often but email is pretty stable.

The ease of creating email campaigns with clear direction.

The difficulty of adding a gif within emails.

Communication and marketing; benefits are the same.

The pre-created templates are my favorite. It makes it really easy to send a quick campaign.

Would love more graphic help for the layouts. Maybe the creation of animated gifs would be great.

The automatic emails are very helpful. Have had great results from these.

I love the ease of use. It is simple to set up and the prompts to move you from one campaign to another and further the development of your business is effortless and very helpful for a newbie like myself

I didn't like getting the rug pulled out on the "paid features" after the trial. I was barely started, it took me time to create them, and they were ended with a prompt to pay. I wasn't aware this was going to happen and I was soured on your company as a result. I spent a week telling people about how great your app was, how it was going to help my business grow, and how the service turns to paid features at scale. I have moved to a paid account now. I sill like the intuitive design and ease of use.

I'm a one person team trying to get this up and running. The professional templates and atomization are a huge help to get me to a point where I could justify paying for your service. I tried to switch to MailChimp just as Shopify was dropping their integration with them, so I had to return to Omnisend. I'm overall satisfied with their product, just wish they had a longer runway for start-ups to gain a following and begin paying only once they reached scale.

Automated emails after people sign up for newsletter encouraging them to buy.

Templates seem to be a bit inflexible, but I have not worked hard at it.

I had trouble getting it to accept a credit card, and could not find a contact. It is super easy to use.

All of the options for automation, signup forms, the wheel of fortune option. It's an easy to use platform with a lot of options that I haven't even explored yet.

Not sure if there is as high of rate of delivery as I would like. I'm testing out other platforms to make sure. Also have been having trouble with the birthday trigger actually sending. I've tried to get help with this but doesn't seem to be working correctly.

Haven't really solved any problem per say as I'm new to this. I like all the options for automation, birthday coupons and discount codes that sync with my shopify store.

I like that it has integrated SMS (text message) campaign options. Other mail services I have used didn't offer the option to send SMS.

Integration with WooCommerce is not as good as MailChimp.

I use Omnisend for all my SMS (text message) and Push notification campaigns.

At first when setting up Omnisend it was very different from what I was used to with mailchimp. I noticed there were a bunch of great things that I wished Mailchimp had like the campaign boost that resends your email to people who didn't open your last email with a different subject line.

Not super intuitive, I wish I was able to connect my multiple shopify stores instead of manually migrating people over, and I cant use my own google analytics tracking codes. Also the fonts and templates available aren't that great.

It's a great place to be able to email b2b and b2c clientele.

I like how easy omnisend is to navigate. I find other apps are more complicated to figure out how to set things up.

I dislike the reporting system. Personally, I've had other apps that have a more detailed analytics section.

I am using omnisend for abandoned carts. It's very simple and easy.

I enjoy the product integration best from my shopify shop.

I would like a little faster customer service help.

I have been able to make better automated emails that feature more direct links to my products on my shopify shop!

The Live view is amazing but it would be great to know where in the world your anonymous visitors were located.

The inability to sort the subscribers by date joined. It makes it difficult to determine who your new subscribers are

If a customer is visiting a certain area of our site we can micro-market to that person, In addition, I think the automation is better than Mailchimp

I really like how deep it integrates with Shopify, so it becomes an extension of our online store. They are focussing on making automations and email creation very simple and user friendly, so for us this was the winner after testing a few different solutions. The Live view is a very nice feature as well that helps see a customer journey over time, how offten visited someone the store before purchase etc.

I don't really like the pricing when it comes to the plans that include other channels than email. I think it isn't reasonable so we're hoping for them to either change or find a different solution. Talking for a small start-up. Some building functionalities need time getting used to / make no sense. The subscription pop ups are not really so great sadly, very limited and difficult to optimise, also embedding sign up forms isn't possible sadly, which I really don't understand.

Email automations and the integration of automatically created individual promo codes are really helping a lot. Also monitoring traffic and understanding user journeys better. You can set up basic campaigns literally in minutes - so if you're in a hurry you can still get something proper out to your customers.

The templates are easy to use. It takes almost no time to get a design up and running for a new email campaign.

They don't have Shopify product review automation or the ability to create emails for purchased product reviews.

Marketing email automation and product oriented email sends.

Reporting export feature, audience segmentation, ability to sync with Facebook, automation capabilities, & workflow options.

Wish reporting separated date & time & day of week to better analyze best practices to send, email headline is buggy and often I make changes several times before it finally saves, sales results do not match what is in Google Analytics, wish there was more templates and customization options when creating emails.

Do a lot of email marketing for my client & the scheduling feature, reporting, and automations are critical to making sure things flow smoothly.