Omnisend Reviews: 4.6/5 — Highly Rated

It connects with Shopify to be able to pull product image and title/description to be put into emails. It has integrations with lots of other softwares

It lacks the ability to pull in important customer information and order information that can be used in the automated email workflows. Even the information that it is able to pull cannot be used as part of segmentation to send personalised email to your database. What I found most surprising and disappointing was it doesn't even pull in the correct Order Numbers into the email. It creates its own order number which is different from the order number in Shopify so even trying to use it's Order Confirmation workflow is useless when it inserts order numbers into the email that is different to the order number in Shopify. Sadly I will have to find another marketing automation software that is suited for eCommerce businesses.

None. I can't even get the the basic requirements I need.

Heather, our implementation representative, was the best part of Omnisend. If you could duplicate Heather, you would have great company and excellent service, but unfortunately, everyone else is pretty clueless.

We asked to downgrade the account to a free one because we are transitioning. All we received was a link to the FAQ, which did not help our situation. So after going back and forth with myself and a couple of team members for a few weeks, we finally just froze the account. We then got billed for 3 of our brands and requested a refund, and they issued credits to our account. Customer service was awful, and a lot of features that were promised were not existent. The help desk said certain features were impossible, and our implementation representative, Heather, figured it out and was excellent. Not a platform for advanced marketing. You cannot search SMS, and SMS numbers are not associated with the contact record, which makes it very time-consuming. I would recommend skipping it if you are vetting ESPs.

None, they have lost our business. We decided to move on after receiving that they were issuing credit to our account after I asked for a refund because we wanted to pause until our marketing budget was decided.

The cost is reaosnable, and is one of the few options that integrates easily with Shopify. Automatically saves emails as well to subs list. Also pretty simple and straight forward how to use the platform.

Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost edits after spending almost an hour on an email campaing edit, and had to redo the whole thing. Also ABSOLUTELY NEED TO figure out the issue with fonts. The fonts DO NOT show up in the email blasts the same way they look in the App/Template of the email

Email blasting our customers without going to a platform like MailChimp or having to export our email list to another platform outside of Shopify. It's nice to have everything all in one I guess.

It was great until you need customer service.

It was complicated for me when I started, but they offer a lot of information and articles to help you through it all. As long as you don't need customer service because they are slow to respond and not much help

Nothing as we do not use it anymore because we could not get any help.

Simple user interface and email template builder

Doesn't work to actually send out emails. System literally doesn't work. I set up an automation so people will automatically receive a welcome email. It literally stopped sending emails after 3,000 even though my plan says I can send up to 60,000. I contacted support, and they said there is nothing they can do. They can manually add email credit to their system, but that doesn't actually let the system send any automated emails. System doesn't let you upgrade your plan immediately. I am adding 2,000+ new subscribers per day. Omnisend isn't designed for growing companies that want to build their subscriber list and send emails. The least friendly marketing automation tool I've tried to use.

Trying to send emails for my e-commerce company

Easy to understand and use for someone starting from scratch

If you need to move platforms as you grow (I moved from wordpress to shopify) know that it will be like starting over. They do not provide a migration tool at all. You will need to recreate: all your emails automations export and import audiences with mapping you will lose your entire photo library and need to upload them all over again any templates are lost and must be recreated all forms recreated from scratch You will be unable to use your send from email because they consider it used already. It will take at least two days of messaging to get that resolved with their customer service. Their customer service sends canned responses that don't help and you will feel frustrated not only with the mountain of a task of recreating everything but also with how incredibly unhelpful customer service is in even understanding basic questions. I am still staying with omnisend because its a system I already know but hoping this will help someone else out when making their decision so its not a surprise. Happy entreprenuering!!

It sends newsletters - nothing different than anyone else