Omnisend Reviews & Product Details
Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.
| Capabilities |
|
|---|---|
| Segment |
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Omnisend Pros and Cons
- Impressive ‘product picker’ feature
- Lots of automation features
- Effortless signup and streamlined UI
- Supports native integrations with top ecommerce platforms
- Great customer service
- Email design options are limited
- Manual input of data every time users launch a social media campaign
Somewhat easy interface, easy for quick emails...
Segment tool - logic is hard to build...not enough to see, drop downs are so buried. Templates could use improvement
Developed several drip campaigns. We are new to using it, so we haven't seen much benefit.
The layout and options of the templates.
Poor customer service and lack of support. Wasnt able to send out emails on a timely basis based on the bounce rate. Unfortunelty I was charged for two month 285.00 for a high email list and couldn't even utilize it in the end.
Benefits? The use of email blast. Problems? Lack of support and untimely pause on the account to serve no purpose. Loss of money for a small business.
Very easy to use, and I have seen a moderate increase in sales.
I don't know that I would pay for their premium plan - 15,000 emails a month are plenty for my small business needs. It's free, so they do try to upsell.
Wanted an increase in usership for my small business, and more interaction from my subscribers. I have seen the community growing, and it does coincide with implementation of this plan.
It's easy to make a campaign, the design looks fantastic, and this is the only part my team and I can easily use. We use campaign, segmentation, reports, etc., but only the campaign section has an acceptable UX. Although, it could show a preview of the campaign once we enter it, not only its performance.
The reports aren't the best. Probably we need to fine-tune our daily tasks there. And I never saw contact management as bad as in Omnisend. First of all, you need to edit the contact to see which fields are filled there - it should be the first thing shown: the name, the company, the email, and the activity. Then, the bulk selection isn't easy, as it only selects the contacts shown (and you need to have endless pressing button activities to "load more"). Last but not least, the customer service, and its FAQ, aren't clear. It takes a long time to wait for a proper reply - or to find an answer. Sometimes it takes so long that it becomes an email thread.
We are making beautiful campaigns, but we probably need a better understanding of the tool possibilities to use it to its maximum. As it's not an intuitive tool, we may need proper training.
It connects with Shopify to be able to pull product image and title/description to be put into emails. It has integrations with lots of other softwares
It lacks the ability to pull in important customer information and order information that can be used in the automated email workflows. Even the information that it is able to pull cannot be used as part of segmentation to send personalised email to your database. What I found most surprising and disappointing was it doesn't even pull in the correct Order Numbers into the email. It creates its own order number which is different from the order number in Shopify so even trying to use it's Order Confirmation workflow is useless when it inserts order numbers into the email that is different to the order number in Shopify. Sadly I will have to find another marketing automation software that is suited for eCommerce businesses.
None. I can't even get the the basic requirements I need.
Easy to understand and use for someone starting from scratch
If you need to move platforms as you grow (I moved from wordpress to shopify) know that it will be like starting over. They do not provide a migration tool at all. You will need to recreate: all your emails automations export and import audiences with mapping you will lose your entire photo library and need to upload them all over again any templates are lost and must be recreated all forms recreated from scratch You will be unable to use your send from email because they consider it used already. It will take at least two days of messaging to get that resolved with their customer service. Their customer service sends canned responses that don't help and you will feel frustrated not only with the mountain of a task of recreating everything but also with how incredibly unhelpful customer service is in even understanding basic questions. I am still staying with omnisend because its a system I already know but hoping this will help someone else out when making their decision so its not a surprise. Happy entreprenuering!!
It sends newsletters - nothing different than anyone else
