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Omnisend Logo
Omnisend
Email marketing software for ecommerce
4.6
(846)
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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
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Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 30, 2025
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Apr 26, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Cutting Edge with Limitations"
What do you like best about Omnisend?

This is the most up-to-date and cutting-edge email marketing software I have used so far. It's pretty easy to learn and easy to use. I like that it is able to clean up existing email lists and ensures that you are sending quality emails to quality lists.

What do you dislike about Omnisend?

The software only allows you to use its features on one website. This was deeply disappointing because my business has always had more than one site to promote and sell our services. They don't even offer a universal embed code for online forms that can be used on more than one site. I know we're not the only business that has more than one website, so I hope they eventually allow you to integrate the software in more than one place.

What problems is Omnisend solving and how is that benefiting you?

Ominisend is allowing us to automate an email newsletter in ways we couldn't do before.

Small Business (50 or fewer emp.)
Feb 26, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Omnisend is a great platform"
What do you like best about Omnisend?

Omnisend has great automations to help boost sales and traffic. I've definitely found a benefit to using omnisend because of the automation. The pop ups also help bring new customers.

What do you dislike about Omnisend?

At times it can be a bit buggy, I've found issues when creating emails that just make it take longer which I don't enjoy

What problems is Omnisend solving and how is that benefiting you?

It helps improve my business sales with the automation and gives some time back to me to work on things more important

Small Business (50 or fewer emp.)
Nov 10, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Most amount of features for the price"
What do you like best about Omnisend?

I like the pre-built automation & pre-built audience segments

What do you dislike about Omnisend?

I wish you could connect two Shopify stores to one email account (without having to swap between accounts) as this is something Mailchimp does. Otherwise, I wish you could add additional data to your audience, such as assigning customer lifetime value that isn't just a tag. I also would like the Shopify app to have functionality to stop certain emails from syncing to Omnisend either by domain or tag. I also would like more updated and better-looking email templates like Flowdesk. Also when adding images to emails, it's annoying not being able to drag and drop multiple images instead of having to click upload and the uploading one by one. Once again, this is standard in Mailchimp.

What problems is Omnisend solving and how is that benefiting you?

Helping nurture customers with automation and pre-built segments. I also really like all of the information on the Omnisend blog such as good subject lines, and the subject line checker

Small Business (50 or fewer emp.)
Nov 07, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good experience, but a bit of a learning curve."
What do you like best about Omnisend?

I like the simplicity and specificity of the automation workflows. I can easily create automation with whatever condition I want. I also like the responsiveness and help of customer support.

What do you dislike about Omnisend?

I dislike how difficult it is to get started when you're not using a partnered web platform. Also, I dislike that I cannot customize to the extent I want in the email builder.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is solving our problem of lost sales. With Omnisend, we are able to increase touchpoints and drive forgotten or unrealized sales.

Small Business (50 or fewer emp.)
Jun 13, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very good overall. Support is helpful. Email marketing is made very simple. Compatible with Shopify."
What do you like best about Omnisend?

Email marketing is made very simple with a built-in drag and drop editor. The automation is also very simple to use allowing us to channel traffic through filters so emails are better tailored for customers.

What do you dislike about Omnisend?

I didn't find the onboarding process simple, moving from another email provider. Importing existing contacts did not work fantastically, support helped although the solution was long-winded.

What problems is Omnisend solving and how is that benefiting you?

Allows us to better tailor email marketing to our existing and newsletter subscribers. Our sales generated through email marketing has increased since switching to Omnisend.

Small Business (50 or fewer emp.)
May 15, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great email service!"
What do you like best about Omnisend?

Pretty easy to navigate and plug & chug. I like the ease of moving sections and that I can simply copy email campaigns to repurpose for new ones (makes it easier to keep footer, logo and formatting in place so I don't have to redo). Customer service is also amazing! Quick to reply and very, very helpful with any question I've ever had!

What do you dislike about Omnisend?

A little more challenging to get acquainted with automation and workflows - took me a while to make edits to an automated email. I also feel fonts are a bit limited. I have to go in and adjust fonts/colors continually with each campaign which gets to be timely.

What problems is Omnisend solving and how is that benefiting you?

Better pricing with a tiered system vs other platforms.

Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Informative and easy to use"
What do you like best about Omnisend?

The live view and stats/reports are very helpful. We're able to see what our customers are most interested in, and what they're doing on our website. The reports are helping us constantly improve our marketing.

What do you dislike about Omnisend?

We would love to have the ability to upload specific brand fonts to use in our emails. Using cohesive branding is very important to us and this has been the biggest drawback so far.

What problems is Omnisend solving and how is that benefiting you?

We're able to see exactly what customers are doing on our site. It's helping us fine-tune our marketing, and make web updates when needed. The automations and ease of sending email campaigns are helping us stay in better contact with potential customers.

Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Best email automation tool for Shopify owners"
What do you like best about Omnisend?

The email automation features are my favorite. It saves us 10 hours a week at the very least, plus it does things that would be unsustainable to do it manually. And these things increase our engagement with the customers.

What do you dislike about Omnisend?

Unfortunately, they did increase their prices since I started using them. They are still cheaper than competitors with better Shopify integration but I would love it even more if the prices would stay the same.

What problems is Omnisend solving and how is that benefiting you?

We have an automated upsell series for every customer based on what they have purchased. Then they get a welcome email series and we follow them for 6 months with automated emails while continuously providing them value.

Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great customer service"
What do you like best about Omnisend?

Live chat is the best. Instant help is very helpful. Live chat is the best feature. Automations and campaigns to drive sales. Haven't tried other competitors so not sure.

What do you dislike about Omnisend?

Not much really. Everything works perfectly so far for what we need so not much to say here. Could be better if price is less expensive. Yes, but also very happy right now.

What problems is Omnisend solving and how is that benefiting you?

Email marketing, higher return rate of customers. Yes we are generating more revenue than usual. Definitely more productive, also like the easy classic email builder.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Simple and quick"
What do you like best about Omnisend?

I love the building blocks when creating content, it is very straightforward. As well as the many templates available if I needed them.

What do you dislike about Omnisend?

Is it possible to build verticle image blocks?

What problems is Omnisend solving and how is that benefiting you?

Retaining customers using automation has been great

Mid Market (51-1000 emp.)
Feb 09, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Lot of features for a young brand to fathom"
What do you like best about Omnisend?

The Automations and the templates for emails are really helpful. The predefined templates helped in launching the email campaigns sooner than expected. The marketing Automations were seamless.

What do you dislike about Omnisend?

The pricing is slightly on the upper end as per market standards, and the plans are not that customizable. The plans are expensive and for a young brand like ours its difficult to spend without the returns expected.

What problems is Omnisend solving and how is that benefiting you?

Abandoned Cart checkout emails are super helpful for us, and we have realized a three-fold jump in revenue generated through email sources from these campaigns.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good e-mail marketing tool"
What do you like best about Omnisend?

easy to make nice e-mail, segmentation, reporting, live view

What do you dislike about Omnisend?

limit of number of subscribed too low for the cost

What problems is Omnisend solving and how is that benefiting you?

reminding customers about my e-commerce, communicating promotions and marketing programs

Small Business (50 or fewer emp.)
Nov 12, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good, popups need improvement"
What do you like best about Omnisend?

Good email templates, easy interface to use

What do you dislike about Omnisend?

Popups, very low signups compared to other aps like Privy.

What problems is Omnisend solving and how is that benefiting you?

Abandoned cart recovery has been really good. Getting 10-15% more sales. Very good for collecting customer reviews as well.

Mid Market (51-1000 emp.)
Nov 10, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very proficient user friendly and diverse in structure."
What do you like best about Omnisend?

The copy-paste and product selection in email campaigns bring time efficiency.

What do you dislike about Omnisend?

i have been experiencing significant issues with customers not receiving emails or receiving them exceptionally late.

What problems is Omnisend solving and how is that benefiting you?

It was resolved in one account and not the other.

Small Business (50 or fewer emp.)
Jul 28, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good Automation and Mail Management at affordable price"
What do you like best about Omnisend?

You pay for mail sent, not subscribers! This is more honest to me

What do you dislike about Omnisend?

Omnisend has a strict policy about bounce/unsubscribes. If you don't are careful they suspend the account, but the customer service is perfect.

What problems is Omnisend solving and how is that benefiting you?

Automations, Mail campaings, Finding what are the active customers and the price is good

Small Business (50 or fewer emp.)
Feb 15, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy, beautiful, intuitive, efficient"
What do you like best about Omnisend?

It's very easy to use, quick, and works fine. Love especially the automation.

What do you dislike about Omnisend?

I would love it quite more customizable, with more beautiful templates, to make it easier.

What problems is Omnisend solving and how is that benefiting you?

I made money and saved time using Omnisend. For now, any trouble.

Small Business (50 or fewer emp.)
Jan 25, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Balance a smart and successful sales chain with omnisend."
What do you like best about Omnisend?

omnisend software has skillful tools for intuitive rich web shopping delivery, where its sales flow analysis allows you to improve the purchase orders exercised in your company, alternating with campaign relationship tools, customizable content compositions according to commercial products, email message upload planning, customer documentations conversion segmentation, data coordination form solution management, robust source approach analysis monitoring, technical evaluation of sales credit support, are empowered by a light green page layout with changing texture dimensions in shades of the same color, make this ad server incredibly eye-catching.

What do you dislike about Omnisend?

Billing definition errors are found in omnisend, where after registering an automatic purchase source through its cloud sales and advertising system, real-time user data loss occurs, where it stops the application by not recognizing the product cancellation submission algorithm provided in its order and trade accumulation action, preventing the system from being able to determine how many sales have been made during back-to-back billing periods, disproportioning the statistical valuations of purchase action tracking represented by the company's platform, having to correct its payment validation position directly to the electronic ledgers, forming greater marketing and productivity controls.

What problems is Omnisend solving and how is that benefiting you?

The usage towards the omnisend server, is reflected according to a margin of campaign tracking composition, utilization of its sales flow analysis control tools, cloud message monitoring test automation establishments, real time image quality extensions, web accumulation of cloud data visual editing templates, purchase growth communication markups, activation of automatic message response notification alternatives in a personalized way, naturalizations of product sample links, enriched accounting operation of professional accounting entries use for correct supply of economic prioritization of my company, make keep in use e-commerce updates of this operational marketing network.

Small Business (50 or fewer emp.)
Jan 13, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"The omnisend marketing monitoring rating system generates success."
What do you like best about Omnisend?

An automated marketing network system like Omnisend is equipped with internal content control captures, campaign finance channel grouping processing, administrative e-commerce tracking import, sales flow import with collaborative synchronizations, information management preparation report acceptance training, conformation of advertising units of modular conversion, conditioned impulse of payment recognition, credit value of presentations of metric performance analysis, uniforms of sending messages of purchase capture, differential creations of report trajectories, operate under the operations of this commercial data arrangement server.

What do you dislike about Omnisend?

In Omnisend program there are deficiencies in business follow-up, where the alternatives of management of advertising resources are kept in uncoordinated molding of contact references, making the user unable to establish a direct deal with the company's sales operators, decreasing the quality of negotiation characteristic of this platform, having to recognize an analytical correction action for the processing of presentations led to an estimate of accurate computerized inventory follow-up, allowing customers to maintain a balanced trade action for the operation of my business operations.

What problems is Omnisend solving and how is that benefiting you?

To support economic validation authentications for electronic purchase supply, organize report dial-up imports, inventory design automation financing functionality, robust web support subscription scheduling, real-time sales credit leveling requests, message monitoring conversion statistics association, Moderations of scope of user care estimation, cost accounting for executing economical reference addresses, planning of obtaining routes to extraordinarily fast channels, automated processing of scalable production understandings, privacy of professional marketing knowledge, are all concentrated with Omnisend.

Small Business (50 or fewer emp.)
Nov 05, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Omnisend has done a great job at helping us communicate to our email list with automation."
What do you like best about Omnisend?

Omnisend's automation helped streamline list building and engagement.

What do you dislike about Omnisend?

I'm very happy that the platform enabled me to do what I did, however I definitely used it in a way that is probably not expected. I'd love an easy way to create a chain of newsletters and add new users to the workflow.

What problems is Omnisend solving and how is that benefiting you?

Omnisend has helped us stop manually sending newsletter emails . We automatically add users to a workflow and they receive the same content over time.

Small Business (50 or fewer emp.)
Nov 05, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very easy ecommerce marketing platform"
What do you like best about Omnisend?

This software is very easy to use. I really love the in-depth reports which help us really understand our customers. We used to use Mailchimp but that didn't work for us - I'm glad we switched.

What do you dislike about Omnisend?

The designing interface could be a little easier. Otherwise, very helpful.

What problems is Omnisend solving and how is that benefiting you?

We are communicating with our customers. We can now understand our customers in more ways then we had before

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