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Omnisend
Email marketing software for ecommerce
4.6

( 846 )

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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
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Crevio
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5.0

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$29.00/month
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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to AWeber?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 17, 2025
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846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jul 20, 2020
 Source
Overall Rating:
5.0
TV
Tayla V.
Founder
Share
"Couldn't ask for a better email automation service!"
What do you like best about Omnisend?

The best thing about omnisend is the ease of usability + understanding of the software. When I was doing my trial, I did not even have to look through a guide, I literally could see right in front of me what I had to do! I felt excited and stress-free, especially since I am NOT tech savvy and HATE learning new interfaces. The organisation of the campaigns & segments are fantastic.

What do you dislike about Omnisend?

Nothing. Everything is fab! If i had a problem, I would just talk to someone on the team who helped me out very quickly

What problems is Omnisend solving and how is that benefiting you?

ease of usability. The problem with every other email service was that it was way to complicated.

Small Business (50 or fewer emp.)
Jul 20, 2020
 Source
Overall Rating:
5.0
WM
Will M.
Founder
Share
"Great customer service! Quick results"
What do you like best about Omnisend?

The user interface is very easy to use and the email funnels are easily customizable. It was incredibly easy to get up and running and I could instantly chat with support.

What do you dislike about Omnisend?

I haven't used the platform enough yet to reply.

What problems is Omnisend solving and how is that benefiting you?

Quickly and easily setup email integration on the site and capture emails and create funnels. I am interested in learning more about the personalization side of things and how that would function with content on the website and running ads.

Mid Market (51-1000 emp.)
Jul 20, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes profitable email marketing easy"
What do you like best about Omnisend?

The provided templates get you off to a quick start.

What do you dislike about Omnisend?

nothing to complain about so far. Overall pretty happy.

What problems is Omnisend solving and how is that benefiting you?

Keeping customers engaged and coming back to our store.

Small Business (50 or fewer emp.)
Jul 20, 2020
 Source
Overall Rating:
5.0
KB
Kristen B.
Founder
Share
"Love Omnisend by far the best email service"
What do you like best about Omnisend?

I have switched back n forth between a few email providers trying to find the right one to fit my needs after about 2 months and trying different ones I came right back to Omnisend each time I find it user friendly. A lot easier for me to navigate and understand how to use the features provided. Other ones I could not understand how to work certain things tech-wise and was very frustrated with omnisend I'm not flustered I can easily compile my emails and understand my steps with each email I do.

What do you dislike about Omnisend?

So far nothing I wish you guys would offer a trial for the upgraded version just to see. I just upgraded for the month cause I would like to test the other features now I only have an email list of 25 people since I recently just launched.

What problems is Omnisend solving and how is that benefiting you?

It makes my work so much easier to have the buttons there and not having to navigate and try to find certain things to use where here it's all right there and at my use to cut my work in half.

Small Business (50 or fewer emp.)
Jul 19, 2020
 Source
Overall Rating:
5.0
SG
Steven G.
Founder
Share
"Excellent Results, Easy To Use"
What do you like best about Omnisend?

What I like best about Omnisend are the multi-channel automation (email, text, A/B splits etc) and the brilliant, easy to deploy sign up forms. The system is allowing our company to quickly identify segments of our audience to better target them with the right product. This is producing more engagement & in turn, sales. The templates we have used to create the automation were so easy to brand using our own imagery and logos. The A/B split also enables us to compare ideas and allow real life results didtate the direction of communication with our audience, Overall, I am confident Omnisend is the best overall email automation and marketing platform we have worked with, We will 100% be upgrading our free trial to one of the plans offered.

What do you dislike about Omnisend?

After using Omnisend everyday during the free trial, I have not find anything I dislike. If I was obligated to mention something, I would say I would like the facebook integration to be part of the standard plan instead of only being available in the Pro Plan. It would also be useful for the opt-in policies to be a little shorter than they are. They end up using up so much space at the bottom of our forms which can look messy. There is not much to dislike at this stage, we have been happy with the overall product.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is helping our company free up time. Enabling our small team to be more productive with the time it does have. By solving this problem, Omnisend is helping us correctly targeting the right audience with the right products. It is allowing our company to better engage with clients. This engagement has been converting in an increase in social media followers and overall brand engagement. We are excited to see how this engagement converts in the long-term when applying it to a much greater number of followers. It seems that developing "Raving-Fans" will be made easier with the help of Omnisend.

Small Business (50 or fewer emp.)
Jul 18, 2020
 Source
Overall Rating:
5.0
Edward C. avatar
Edward C.
Training And Content Specialist, Customer Experience
Share
"Brilliant, clean email automation"
What do you like best about Omnisend?

I like the dashboard and how easy it is to see the number of new email and SMS subscribers as well as the sources of revenue, whether from Omnisend or other places. I also enjoy the heat map feature so I can easily see which links people are clicking on within my email messages.

What do you dislike about Omnisend?

Some of the email content editing features are a bit limited though they generally work well enough for my needs. It would be nice to be able to edit the HTML for the emails for formatting purposes instead of needing to rely on the pre-made drag and drop content boxes.

What problems is Omnisend solving and how is that benefiting you?

I use Omnisend to create a closer relationship with my email subscribers by sending them personal thank you messages and sending out specific announcement campaigns. I haven't seen much revenue yet because of these efforts, but the reporting is very helpful in terms of understanding the impact my messages are having. I especially like the heat map feature so I can see which links people are clicking on in my emails.

Small Business (50 or fewer emp.)
Jul 17, 2020
 Source
Overall Rating:
5.0
JM
Jackie M.
Founder
Share
"Excellent"
What do you like best about Omnisend?

The user interface and the customer service are great

What do you dislike about Omnisend?

There's a learning curve if you're a beginner

What problems is Omnisend solving and how is that benefiting you?

Getting leads and creating forms and campaigns for email marketing

Small Business (50 or fewer emp.)
Jul 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very User Friendly"
What do you like best about Omnisend?

The SMS CAMPAIGNS AND AUTOMATIONS are my favorite components.

What do you dislike about Omnisend?

The packages. I’d like to be able to use SMS alone if I wanted to.

What problems is Omnisend solving and how is that benefiting you?

I am solving abandoned carts with Omnisend.

Small Business (50 or fewer emp.)
Jul 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great service"
What do you like best about Omnisend?

Automations and pop ups. Helps get new leads and keep engagement

What do you dislike about Omnisend?

Nothing so far. Seems to have a lot of bells and whistles that fit what I’m doing

What problems is Omnisend solving and how is that benefiting you?

Email, cart recovery, subscriber capture, automation

Small Business (50 or fewer emp.)
Jul 16, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use, reportable systems, excellent integration"
What do you like best about Omnisend?

I am really happy about the ability to see how people are using the campaign emails we send out and how much it increases their cart value.

What do you dislike about Omnisend?

I would like to be able to have customers request a notification when something is out of stock (I believe this feature is currently in the works), and I would also like to send emails to customers so they can review particular products.

What problems is Omnisend solving and how is that benefiting you?

We had an issue where we were manually adding people to our marketing list, we also had lots of emails going out that all looked very different. Now it all looks like it comes from the same place and our customer addition is integrated into our website.