Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
I enjoy the many features that omnisend provide, including the ability to email customers back for abandon carts. The whole setup seems to be more intuitive and straight forward. I've used mail chimp for 3 years, and now I'm wondering why I didn't just use Omnisend to begin with.
It is a bit expensive, so it would be great if they could possibly lower their prices a bit.
I'm able to send more professional looking emails, and I love how you can add the products straight from the website without having to upload photos 1 by 1.
Email automation : The block available in the email designer and truly well thought. The email content experience like adding subject, from name etc are nicely placed. The UI that displays all the events in an automation is well organized
The wheel of fortune should have option to send dynamic coupons and the wheel colors must be customizable. In popups settings, under "layout" the names is not helpful they must be friendly and understandable names.
- Wanted more subscribers to join the list and this was helpful by configuring welcome popup and wheel of fortune - wanted email automation series - customer segmentation and targeting
I like the ability to segment customers when sending emails. It preloads my customer lists from shopify automatically and is just ready for me.
i haven't noticed much that i dislike since i started using it. There are limited options it seems for the background picture in the forms like the pop up forms asking for customer's email addresses.
great reports that seems to be accurate. i needed to manually segment customer groups with my last software which is why i switched to omnisend.
I like the quick response to any issue I ever had (not that I had many). But the fact that I don't have to wait hours for an answer... love it!
When the service is down... It happened twice in the last 12 months but I understand it was Google/Amazon server issue.
Automation is a huge benefit. The Shopify "item selections" to build an email. The fact you can upload an image from URL... lots of good things in Omnisend
I like the ease of use and integration with Shopify. I like being able to schedule ahead of time.
I've only sent a couple of campaigns to date, but everything was smooth.
I switched to Omnisend, once Mailchimp stopped integrating with Shopify. The ease of exporting my contacts to Omnisend was great, since I put it off until the last day before Mailchimp was to shut down.
the Live View function plus the way to create camapings automations are the top features I use
some features like tag by shopify activity or user profiles are not available on the first paid plan, i understand it is a great function but is a function that having on the expensive plan wont make new clients to migrate from other service to omnisend
My automation campains and integrations with shopify, I tried other services but non of them comunicate the activities of each client or dynamically populate the products pricing.
The preset styles and modules are simple and provide everything we would need to make a minimalistic, yet stylish email. We do not have the budget to use all of the features like SMS, but we are very satisfied with the current options. In researching transition options from Mailchimp, Omnisend had good documentation, and so it was a no-brainer.
I am being very detailed about what I believe can be improved, but for the price point the product is satisfactory. The product picker is not as intuitive (so it took me a little to learn). It lags at times and sometimes I don't pick correctly and must start the entire module over. Having used more advanced types of marketing automation (Hubspot, Salesforce, Act-on), I find that the segmentation and ability to manage the database is lacking. At this time my company does not need these as we only send out 3-4 emails a month, but as we grow it would be good to get these features.
We need an intuitive email service provider that allows us to build good looking emails fast. We also need an ESP that has strong integration with Shopify and will allow us to leverage that connection to send relevant emails.
I like to use this system for its simplicity and quick adaptation, despite having an excellent technical support team, you can configure everything in just 5 minutes in the best way and manner. At the end of the true configuration as this system will work in automatic mode, this is undoubtedly a great blessing. Another important thing that I really liked was the ease with which I can handle emails efficiently, taking away a great deal of concern. His information management system is very useful and he liked it a lot because of the ease of understanding in the data given in order to be able to evaluate all the performance of my business. This system has a very efficient information management, in which it provides statistics that are live and easy to understand, where it can show you how your marketing campaign is developed and see the traffic that arrives at my online store.
I have been using it for 2 years now and I have not encountered anything that I do not like. At the beginning and as everything cost a little understand each function and on several occasions I had to contact the technical service team, where they treated me quickly and efficiently.
This system has allowed us to be more coherent with our marketing campaign and with the sending of emails. Being able to count on this system has been a real benefit because each process makes it much easier, something that I have not been able to see of others softwares, thanks to this system I now have more additional time that I did not have in order to perform other tasks and monitor other areas of my business.
Have used so many marketing apps on shopify and this one is so far the best!! So easy to use. Definitely would like to see more things added to this app, like reviews and more widgets. So far i love it and we will continue to u s e t h i s product. I think the layout and how we dont need any coding to set this up is the best thing about this app. Its literally like a plug and play platform. Try it for yourself and see. You will not be sorry.
Nothing everything seems to be good. Maybe add a contact form for your website. but otherwise there is nothing bad to say about this app yet :)
marketing automation, to make it easier for us to send emails and track abandoned carts and send marketing emails. This is definity something we will continue to use on our marketing campaigns. I dont see anything wrong with this product at all
a wheel of fortune lead capture form and automation triggers
Omniend standard plan does not have feedback feature
A lot of problems are solved like abandoned carts, form lead capture, cross-sell, email template...
The e-mail templates are easy to use. It has also offered a free trial. And recently they have added e-mail templates and automated marketing tools which will make Omnisend a one-stop marketing tools.
The price package is too high for small business that have just started.
Saving time with email marketing and deliver reports, so we can strategize our marketing plan
Automation and the ability to create different forms. Also looking forward to use the Google and Facebook audiences feature for re-marketing
At this stage I haven't find anything that I wouldn't like
The ability to get more subscribers for our website and automate some processes.
Simply amazing app for managing everything related to your email marketing whether it is card abandonment or newsletters this thing manages everything well. Newsletter creation is a single step easy to use feature of this product. Best application for the people who have little time to manage all things at a single stop.
The interface can be made much better, but that's user perspective. Functionality is what is needed by the store owner the most.
We are trying to solve the cart abandonment and newsletters for our subscribers so that our user base can be updated with every new collection which is released on our website.
A vast amount of Formatting options and a great "look and feel"
Takes some time to learn to navigate. Was unable to resize some parts.
Promotional Email to customers who received samples
I love how simple it is to set up a landing page or set up automating emails for new customers who sign up. I also like the information it gives based on visitors and who subscribed. I also like the different types of campaigns I can pick.
I dislike the limited landing page options, and i cannot change the color of the font based on different background color.
How easy it is to get leads and customer emails. How easy it is to keep track.
easy to use and change the layout. easy for people who run their own business.
i wish it had more layout options so that we are up to date what happening in marketing world. it feels bit outdated
actually have not got any sales from this marketing tool yet but hopeful
I like that you can be creative in your campaigns that this application has easy to use templates. I did also like the Shopping Cart Abandonment Feature As Well.
The free option should be longer for some of us who are just starting out and have a short cash flow might be difficult, we have to add other apps that are not nearly as good.
I'm not exactly sure as of yet
I've been using pop-ups and e-mail marketing via Omnisend for 2 years. Both are very easy to use and add value to my e-commerce business for free.
When somebody sign-up the newsletter through your website, not with the pop-up or checkout, you cannot see that on the Ommnisend subscriber list on. However, you can easily import.
Collecting e-mails and e-mail marketing is very easy now.
I had no idea about serving the visitors of my website an awareness that the shop has different types of discounts. So I used Omnisend on my landing page/pages and I showed the visitors that I have via Omnisend. What I liked so much is Omnisend gave me the idea to do this. I am very happy. Also Omnisend has additional tools to improve your everything on your website marketing. Most probably I will use these additional things to see how it will work on my side.
For now I have nothing to dislike. I just started to use Omnisend and the basic solutions. I believe that I will not face any dislike things. The standart dislike is to be that if you go over standart package of use it is going to be expensive for customers like me. They can do additional usage prices.
To welcome to my visitors. And also what I was thinking to do on my website, Omnisend has the ideas and applications. Also it gives motivation to go further on some ideas to give awareness to the potantial customers if they visit the website. I believe that Omnisend will solve my e-mail marketing issue. I haven't tried yet but ASAP i will use it.