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Omnisend Logo
Omnisend
Email marketing software for ecommerce
4.6
(846)
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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
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Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 21, 2025
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jun 20, 2019
 Source
Overall Rating:
4.5
GL
Gabriel L.
Director
Share
"Better than what mail chimp ever could do"
What do you like best about Omnisend?

I enjoy the many features that omnisend provide, including the ability to email customers back for abandon carts. The whole setup seems to be more intuitive and straight forward. I've used mail chimp for 3 years, and now I'm wondering why I didn't just use Omnisend to begin with.

What do you dislike about Omnisend?

It is a bit expensive, so it would be great if they could possibly lower their prices a bit.

What problems is Omnisend solving and how is that benefiting you?

I'm able to send more professional looking emails, and I love how you can add the products straight from the website without having to upload photos 1 by 1.

Small Business (50 or fewer emp.)
Jun 20, 2019
 Source
Overall Rating:
4.5
GS
Gautam S.
Proprietor
Share
"Simple yet powerful"
What do you like best about Omnisend?

Email automation : The block available in the email designer and truly well thought. The email content experience like adding subject, from name etc are nicely placed. The UI that displays all the events in an automation is well organized

What do you dislike about Omnisend?

The wheel of fortune should have option to send dynamic coupons and the wheel colors must be customizable. In popups settings, under "layout" the names is not helpful they must be friendly and understandable names.

What problems is Omnisend solving and how is that benefiting you?

- Wanted more subscribers to join the list and this was helpful by configuring welcome popup and wheel of fortune - wanted email automation series - customer segmentation and targeting

Small Business (50 or fewer emp.)
Jun 20, 2019
 Source
Overall Rating:
4.5
EA
Elliott A.
Ceo
Share
"Many features but user friendly."
What do you like best about Omnisend?

I like the ability to segment customers when sending emails. It preloads my customer lists from shopify automatically and is just ready for me.

What do you dislike about Omnisend?

i haven't noticed much that i dislike since i started using it. There are limited options it seems for the background picture in the forms like the pop up forms asking for customer's email addresses.

What problems is Omnisend solving and how is that benefiting you?

great reports that seems to be accurate. i needed to manually segment customer groups with my last software which is why i switched to omnisend.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.5
Rafi Y. avatar
Rafi Y.
Director Of Marketing And Business Development
Share
"Love Omnisend team"
What do you like best about Omnisend?

I like the quick response to any issue I ever had (not that I had many). But the fact that I don't have to wait hours for an answer... love it!

What do you dislike about Omnisend?

When the service is down... It happened twice in the last 12 months but I understand it was Google/Amazon server issue.

What problems is Omnisend solving and how is that benefiting you?

Automation is a huge benefit. The Shopify "item selections" to build an email. The fact you can upload an image from URL... lots of good things in Omnisend

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.5
Teresa K. avatar
Teresa K.
Owner
Share
"Easy to use"
What do you like best about Omnisend?

I like the ease of use and integration with Shopify. I like being able to schedule ahead of time.

What do you dislike about Omnisend?

I've only sent a couple of campaigns to date, but everything was smooth.

What problems is Omnisend solving and how is that benefiting you?

I switched to Omnisend, once Mailchimp stopped integrating with Shopify. The ease of exporting my contacts to Omnisend was great, since I put it off until the last day before Mailchimp was to shut down.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.5
Jean Carlos L. avatar
Jean Carlos L.
Profesor Producción De Video Digital
Share
"Is awesome tool"
What do you like best about Omnisend?

the Live View function plus the way to create camapings automations are the top features I use

What do you dislike about Omnisend?

some features like tag by shopify activity or user profiles are not available on the first paid plan, i understand it is a great function but is a function that having on the expensive plan wont make new clients to migrate from other service to omnisend

What problems is Omnisend solving and how is that benefiting you?

My automation campains and integrations with shopify, I tried other services but non of them comunicate the activities of each client or dynamically populate the products pricing.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.5
BJ
Betty J.
Marketing Coordinator
Share
"Good for Shopify (Standard Package)"
What do you like best about Omnisend?

The preset styles and modules are simple and provide everything we would need to make a minimalistic, yet stylish email. We do not have the budget to use all of the features like SMS, but we are very satisfied with the current options. In researching transition options from Mailchimp, Omnisend had good documentation, and so it was a no-brainer.

What do you dislike about Omnisend?

I am being very detailed about what I believe can be improved, but for the price point the product is satisfactory. The product picker is not as intuitive (so it took me a little to learn). It lags at times and sometimes I don't pick correctly and must start the entire module over. Having used more advanced types of marketing automation (Hubspot, Salesforce, Act-on), I find that the segmentation and ability to manage the database is lacking. At this time my company does not need these as we only send out 3-4 emails a month, but as we grow it would be good to get these features.

What problems is Omnisend solving and how is that benefiting you?

We need an intuitive email service provider that allows us to build good looking emails fast. We also need an ESP that has strong integration with Shopify and will allow us to leverage that connection to send relevant emails.

Mid Market (51-1000 emp.)
May 10, 2019
 Source
Overall Rating:
4.5
Isaac B. avatar
Isaac B.
Director Of Information Technology
Share
"The most efficient system I could use"
What do you like best about Omnisend?

I like to use this system for its simplicity and quick adaptation, despite having an excellent technical support team, you can configure everything in just 5 minutes in the best way and manner. At the end of the true configuration as this system will work in automatic mode, this is undoubtedly a great blessing. Another important thing that I really liked was the ease with which I can handle emails efficiently, taking away a great deal of concern. His information management system is very useful and he liked it a lot because of the ease of understanding in the data given in order to be able to evaluate all the performance of my business. This system has a very efficient information management, in which it provides statistics that are live and easy to understand, where it can show you how your marketing campaign is developed and see the traffic that arrives at my online store.

What do you dislike about Omnisend?

I have been using it for 2 years now and I have not encountered anything that I do not like. At the beginning and as everything cost a little understand each function and on several occasions I had to contact the technical service team, where they treated me quickly and efficiently.

What problems is Omnisend solving and how is that benefiting you?

This system has allowed us to be more coherent with our marketing campaign and with the sending of emails. Being able to count on this system has been a real benefit because each process makes it much easier, something that I have not been able to see of others softwares, thanks to this system I now have more additional time that I did not have in order to perform other tasks and monitor other areas of my business.

Small Business (50 or fewer emp.)
Feb 19, 2019
 Source
Overall Rating:
4.5
JD
Jason D.
Ceo
Share
"Amazing Marketing App would recommend to anyone who is looking at a marketing automation "
What do you like best about Omnisend?

Have used so many marketing apps on shopify and this one is so far the best!! So easy to use. Definitely would like to see more things added to this app, like reviews and more widgets. So far i love it and we will continue to u s e t h i s product. I think the layout and how we dont need any coding to set this up is the best thing about this app. Its literally like a plug and play platform. Try it for yourself and see. You will not be sorry.

What do you dislike about Omnisend?

Nothing everything seems to be good. Maybe add a contact form for your website. but otherwise there is nothing bad to say about this app yet :)

What problems is Omnisend solving and how is that benefiting you?

marketing automation, to make it easier for us to send emails and track abandoned carts and send marketing emails. This is definity something we will continue to use on our marketing campaigns. I dont see anything wrong with this product at all

Small Business (50 or fewer emp.)
Feb 11, 2019
 Source
Overall Rating:
4.5
TT
Tony T.
Webmaster
Share
"Great All in One Solution for Marketing"
What do you like best about Omnisend?

a wheel of fortune lead capture form and automation triggers

What do you dislike about Omnisend?

Omniend standard plan does not have feedback feature

What problems is Omnisend solving and how is that benefiting you?

A lot of problems are solved like abandoned carts, form lead capture, cross-sell, email template...

Small Business (50 or fewer emp.)
Feb 07, 2019
 Source
Overall Rating:
4.5
SB
Satchey B.
Miss
Share
"All in one marketing tool!"
What do you like best about Omnisend?

The e-mail templates are easy to use. It has also offered a free trial. And recently they have added e-mail templates and automated marketing tools which will make Omnisend a one-stop marketing tools.

What do you dislike about Omnisend?

The price package is too high for small business that have just started.

What problems is Omnisend solving and how is that benefiting you?

Saving time with email marketing and deliver reports, so we can strategize our marketing plan

Small Business (50 or fewer emp.)
Jan 10, 2019
 Source
Overall Rating:
4.5
PS
Pure Water S.
Mr.
Share
"Looking to upgrade to paid version"
What do you like best about Omnisend?

Automation and the ability to create different forms. Also looking forward to use the Google and Facebook audiences feature for re-marketing

What do you dislike about Omnisend?

At this stage I haven't find anything that I wouldn't like

What problems is Omnisend solving and how is that benefiting you?

The ability to get more subscribers for our website and automate some processes.

Small Business (50 or fewer emp.)
Jan 02, 2019
 Source
Overall Rating:
4.5
KG
Kapil G.
Mr.
Share
"Amazing app"
What do you like best about Omnisend?

Simply amazing app for managing everything related to your email marketing whether it is card abandonment or newsletters this thing manages everything well. Newsletter creation is a single step easy to use feature of this product. Best application for the people who have little time to manage all things at a single stop.

What do you dislike about Omnisend?

The interface can be made much better, but that's user perspective. Functionality is what is needed by the store owner the most.

What problems is Omnisend solving and how is that benefiting you?

We are trying to solve the cart abandonment and newsletters for our subscribers so that our user base can be updated with every new collection which is released on our website.

Small Business (50 or fewer emp.)
Dec 24, 2018
 Source
Overall Rating:
4.5
Kash B. avatar
Kash B.
President
Share
"Omin review"
What do you like best about Omnisend?

selecting products was very easy to apply

What do you dislike about Omnisend?

everything was good except the advertisement

What problems is Omnisend solving and how is that benefiting you?

marketing

Small Business (50 or fewer emp.)
Dec 22, 2018
 Source
Overall Rating:
4.5
MW
Marc W.
Category / Shopper Manager : Coles Group
Share
"Excellent App that created and excellent result"
What do you like best about Omnisend?

A vast amount of Formatting options and a great "look and feel"

What do you dislike about Omnisend?

Takes some time to learn to navigate. Was unable to resize some parts.

What problems is Omnisend solving and how is that benefiting you?

Promotional Email to customers who received samples

Small Business (50 or fewer emp.)
Dec 20, 2018
 Source
Overall Rating:
4.5
SM
Shakib M.
Owner
Share
"Perfect for beginners trying to expand business"
What do you like best about Omnisend?

I love how simple it is to set up a landing page or set up automating emails for new customers who sign up. I also like the information it gives based on visitors and who subscribed. I also like the different types of campaigns I can pick.

What do you dislike about Omnisend?

I dislike the limited landing page options, and i cannot change the color of the font based on different background color.

What problems is Omnisend solving and how is that benefiting you?

How easy it is to get leads and customer emails. How easy it is to keep track.

Small Business (50 or fewer emp.)
Dec 15, 2018
 Source
Overall Rating:
4.5
MB
Mariam Anna B.
Owner/Founder
Share
"Easy to use"
What do you like best about Omnisend?

easy to use and change the layout. easy for people who run their own business.

What do you dislike about Omnisend?

i wish it had more layout options so that we are up to date what happening in marketing world. it feels bit outdated

What problems is Omnisend solving and how is that benefiting you?

actually have not got any sales from this marketing tool yet but hopeful

Small Business (50 or fewer emp.)
Dec 15, 2018
 Source
Overall Rating:
4.5
WQ
Wendy Q.
Data Entry Clerk
Share
"Creative Content And Easy To Use"
What do you like best about Omnisend?

I like that you can be creative in your campaigns that this application has easy to use templates. I did also like the Shopping Cart Abandonment Feature As Well.

What do you dislike about Omnisend?

The free option should be longer for some of us who are just starting out and have a short cash flow might be difficult, we have to add other apps that are not nearly as good.

What problems is Omnisend solving and how is that benefiting you?

I'm not exactly sure as of yet

Small Business (50 or fewer emp.)
Dec 14, 2018
 Source
Overall Rating:
4.5
SI
Sezen I.
International Sales Manager
Share
"Very Useful Tools"
What do you like best about Omnisend?

I've been using pop-ups and e-mail marketing via Omnisend for 2 years. Both are very easy to use and add value to my e-commerce business for free.

What do you dislike about Omnisend?

When somebody sign-up the newsletter through your website, not with the pop-up or checkout, you cannot see that on the Ommnisend subscriber list on. However, you can easily import.

What problems is Omnisend solving and how is that benefiting you?

Collecting e-mails and e-mail marketing is very easy now.

Small Business (50 or fewer emp.)
Dec 12, 2018
 Source
Overall Rating:
4.5
ÖG
özgür G.
Ceo
Share
"Viva Omnisend"
What do you like best about Omnisend?

I had no idea about serving the visitors of my website an awareness that the shop has different types of discounts. So I used Omnisend on my landing page/pages and I showed the visitors that I have via Omnisend. What I liked so much is Omnisend gave me the idea to do this. I am very happy. Also Omnisend has additional tools to improve your everything on your website marketing. Most probably I will use these additional things to see how it will work on my side.

What do you dislike about Omnisend?

For now I have nothing to dislike. I just started to use Omnisend and the basic solutions. I believe that I will not face any dislike things. The standart dislike is to be that if you go over standart package of use it is going to be expensive for customers like me. They can do additional usage prices.

What problems is Omnisend solving and how is that benefiting you?

To welcome to my visitors. And also what I was thinking to do on my website, Omnisend has the ideas and applications. Also it gives motivation to go further on some ideas to give awareness to the potantial customers if they visit the website. I believe that Omnisend will solve my e-mail marketing issue. I haven't tried yet but ASAP i will use it.

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