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Omnisend
Email marketing software for ecommerce
4.6

( 846 )

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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to SendPulse?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 30, 2025
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Apr 28, 2023
 Source
Overall Rating:
5.0
ZP
Zhuangwei P.
Founder
Share
"Very powerful email marketing app!"
What do you like best about Omnisend?

The automation is easy to set up and very useful; it helps us to recover the shopping cart and reactive our customers. The Popup is also a built-in feature and has excellent results.

What do you dislike about Omnisend?

The popup can't create and show an exclusive discount code for each email subscriber, and it can't be used to combine email automation. We hope this feature will be updated in the next versions.

What problems is Omnisend solving and how is that benefiting you?

Marketing automation is a powerful feature, and it helps to earn sales automatically with good marketing timing and customized content. Our sales improved significantly.

Small Business (50 or fewer emp.)
Apr 27, 2023
 Source
Overall Rating:
5.0
EH
Edwin H.
Founder
Share
"Very useful, helpful and stable!"
What do you like best about Omnisend?

I love how Omnisend can help us to create a segment for our customer, so i can easily use it on a multiple flow, after we use Omnisend, our revenue also increase quite high! And also I love their customer support, they are so fast to reply and solve our problem!

What do you dislike about Omnisend?

We're based on Taiwan country which we usually will use Line as a marketing, so If Omnisend can do integrate with LINE i think it will much better. But other else seems nothing i don't like from Omnisend.

What problems is Omnisend solving and how is that benefiting you?

Omnisend can help us to create a flow and do automation marketing send EDM Email to our customer with so many filter and segment. So its really helpful for us that used to manually send Email to customer one by one on other system. And also Omnisend can use parameters that can show different value each email

Small Business (50 or fewer emp.)
Apr 27, 2023
 Source
Overall Rating:
5.0
GG
Giovanni G.
Founder
Share
"Easy to use and very powerfull"
What do you like best about Omnisend?

I really love the live view in the dashboard cause help you to see what customers are doing in that moment. I move from Mailchimp and I am so happy for that. Moreover there is also the sms service. Another service that I love is the possibility to clean the list from bad email accounts. Great!

What do you dislike about Omnisend?

I really need the italian language so it will be easier for me to understand.

What problems is Omnisend solving and how is that benefiting you?

The automation is easier to use and there are a lot of configuration or template that you can use.

Small Business (50 or fewer emp.)
Apr 27, 2023
 Source
Overall Rating:
5.0
OS
O S.
Founder
Share
"LOVE IT"
What do you like best about Omnisend?

Very user friendly and the admin is great support. The feedback on the reports are easy to use and under stand.

What do you dislike about Omnisend?

The fees for additional emails. you almost have to go through regularly to delete bot accounts that accumulate so you are getting charged for extras

What problems is Omnisend solving and how is that benefiting you?

Getting reminders to reach out to my subscribers making is seamless to do so

Mid Market (51-1000 emp.)
Apr 26, 2023
 Source
Overall Rating:
5.0
AS
Adam S.
Founder
Share
"Omnisend Delivers Exceptional Email Marketing: A Game-Changer for Our Business!"
What do you like best about Omnisend?

I have 14 years of experience with email marketing. After testing several email marketing platforms, including Salesforce Marketing Cloud and Klaviyo, Omnisend has completely transformed my experience with its outstanding features and benefits. Making the switch from Salesforce Marketing Cloud to Omnisend was one of the best decisions for my organization, and I haven't looked back since. Key benefits of Omnisend include: Exceptional Deliverability Rate: Omnisend boasts the highest deliverability rate I've ever seen, significantly improving our open and conversion rates. Shopify Convenience: Effortless integration with our Shopify store makes managing email campaigns a breeze. Email List Cleaning Feature: Keeps our contact list up-to-date and free from invalid or unengaged subscribers, ensuring optimal email performance. 24/7 Live Customer Support: Access to responsive and knowledgeable support agents via chat anytime we need assistance. Dynamic Shopify Coupons: Customize and include unique discount codes in emails to boost sales and customer engagement. Seamless Product Embedding: Easily incorporate products from our Shopify store into emails for a streamlined and professional look. Omnisend has truly elevated our email marketing strategy compared to our previous experience with Salesforce Marketing Cloud. I highly recommend it to anyone looking to enhance their organization's marketing efforts, especially if you are a Shopify merchant.

What do you dislike about Omnisend?

While Omnisend has numerous advantages, there are a few areas where it could be improved: 1. Webhook Method: The current webhook method leaves something to be desired and can be somewhat limiting. An improved and more flexible webhook system would be a welcome enhancement. 2. Backend Interface: The backend isn't as convenient as it could be for graphic teams to work on templates. A more user-friendly interface or additional customization options would make it easier for design teams to create visually appealing emails. 3. Integration Library: Though Omnisend's integration library is diverse, it doesn't quite measure up to Klaviyo's extensive offerings. Expanding the range of available integrations would make Omnisend even more powerful and versatile for users. Despite these minor shortcomings, Omnisend remains a valuable email marketing platform that has significantly improved our organization's marketing efforts. With continued development and improvements, I believe it has the potential to be the go-to solution for many businesses.

What problems is Omnisend solving and how is that benefiting you?

Omnisend has effectively addressed several key business challenges for our organization, providing significant benefits: 1. Enhanced Deliverability: Higher open and conversion rates due to exceptional deliverability. 2; Shopify Integration: Simplified email campaign management through seamless integration. 3. List Management: Optimized email performance with an up-to-date contact list. 4. Accessible Support: Efficient issue resolution with 24/7 live customer support chat. 5. Improved Promotions: Boosted sales and customer loyalty with dynamic Shopify coupons. 6. Professional Design: Polished emails through seamless product embedding from our Shopify store. Overall, Omnisend has streamlined our email marketing strategy, resulting in increased sales, better customer engagement, and more effective marketing efforts.

Small Business (50 or fewer emp.)
Apr 26, 2023
 Source
Overall Rating:
5.0
HK
Harpreet K.
Founder
Share
"Greate toll"
What do you like best about Omnisend?

it is easy to use. lots of options is there that can help to improve our conversion rate

What do you dislike about Omnisend?

on the thing there no any option in campaign dashboard to custom date

What problems is Omnisend solving and how is that benefiting you?

nothing

Small Business (50 or fewer emp.)
Apr 26, 2023
 Source
Overall Rating:
5.0
NC
Nuno C.
Founder
Share
"The power of email marketing at an affordable price"
What do you like best about Omnisend?

Omnisend is great! It has it all, great to do automations, and segmentations, if you are a creative person, you can do it all, and at a great price.

What do you dislike about Omnisend?

Sometimes it is a little bit difficult to find out how to do certain things. Where to find the right functionality

What problems is Omnisend solving and how is that benefiting you?

Omnisend allowed me and my business to have peace of mind about email. You can automate and personalize everything, which saves time and makes a lot of money.

Small Business (50 or fewer emp.)
Apr 26, 2023
 Source
Overall Rating:
5.0
AV
Arriana V.
Founder
Share
"LOVE Omnisend!"
What do you like best about Omnisend?

I like that Omnisend is user friendly but also offers alot! The price is awesome, we were using Klaviyo before this and could not justify the price for what it offered.

What do you dislike about Omnisend?

There are no complaints! Everything is great!

What problems is Omnisend solving and how is that benefiting you?

Omnisend makes everything better, it's simple to use which is important. If it's difficult for me to navigate I won't waste my time but this platform is truly so fun to use!

Small Business (50 or fewer emp.)
Apr 26, 2023
 Source
Overall Rating:
5.0
Hiroyuki A. avatar
Hiroyuki A.
Fiba Certified Agent
Share
"Easy to start, easy to understand and can add advanced setting for more automation if needed"
What do you like best about Omnisend?

Live Dashboard to follow users' activity Workflow setting Shopify integration Stable systems Affordable price

What do you dislike about Omnisend?

Salesforce integration is via Zapier Not easy to find other "dislike"

What problems is Omnisend solving and how is that benefiting you?

Email news release based on user segment.

Small Business (50 or fewer emp.)
Feb 27, 2023
 Source
Overall Rating:
5.0
RL
Rosann L.
Founder
Share
"Way easier to use than the rest"
What do you like best about Omnisend?

versatility of templates, importing function from Shopify, easy to hand off to clients, simple interface

What do you dislike about Omnisend?

sometimes hard to locate where things are, partner portal not very intuitive/doesn't have all the info I need about the client

What problems is Omnisend solving and how is that benefiting you?

It's helping my clients set up email marketing really easily and I get to help them get started + monitor their progress