Omnisend Reviews & Product Details
Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Omnisend Pros and Cons
- Impressive ‘product picker’ feature
- Lots of automation features
- Effortless signup and streamlined UI
- Supports native integrations with top ecommerce platforms
- Great customer service
- Email design options are limited
- Manual input of data every time users launch a social media campaign
Compare Omnisend with other popular tools in the same category.
24/7 support — Karine took care of general inquiries and high level API php questions quickly and efficiently. Cannabis friendly for state-compliant/legal industry. API access with easy PHP integration. Email automation services with high throughput (no lagging/bounces). Dashboard tracks $ produced per email, and it provides invaluable insights for those with that need. Omnisend is Awesome!
It's an excellent system to work with. The php api is simple to work with. Thank you
Need general API for contact subscribers and email automation linked to individual cannabis dispensaries/businesses as SaaS. It's awesome that they have an easy PHP class that is easy to access and implement!
Besides the ease of drag and drop Email building, the most helpful thing about Omnisend is there constant improvements to the platform. They continue to listen to their customers and add new features that help us market our products and services to our customers.
What we dislike about Omnisend is their Content section. There’s no way to organize all of your pictures into folders. This would make adding content easier and quicker and more organized. Instead of typing the picture name or scrolling to you find it, it would be so much easier to have content placed into folders we can create and manage.
We are sending car abandonment, emails, product recommendation emails, transactional emails, and marketing emails. We are also using a list builder to continue to grow our reach as well as the SMS features to send direct marketing messages to our customers. All of this is being done on the on the same platform.
User friendly intuitive software fully supported 24/7 - Karine in support especially helpful
Nothing whatsoever - perhaps if it could cook dinner that would be perfect
Collection of prospective client email and SMS
I like Omnisend because it's quite simple, but all best practices for e-commerce are available there. The prices are reasonable, the integration with Shopify works great, and the customer support works excellent. I am especially greatful to Maria from customer support, she helps me to find the best solutions in a moment :) Maria, thank you so much. I like the built-in email editor, the main automations include all best practices. I see that the team improve the product. For example, the reports were updated a bit ago and new ones are better that the previous version. Good job, Omnisend! Strongly recommend.
Honestly Klaviyo is slightly more powerful in terms of functionality, but also much more expensive. Also I had some small dificulties building segments, but finally it was just a small logical task :)
The main issue Omnisend helps solving is reactivation of users and increasing LTV of clients. My own case is +180% of GMV of e-store on Shopify for niche e-commerce in EU.
Support is always diligent in solving issues. Karine ensured that we got to the bottom of an AC Automation query that I needed for a specific collection. Support is consistently good.
Support experience on a Sunday differs to the normal days of the week,but its not a train smash.
Omnisend ensures that no money is left on the table with a suite of Automation's on offer.
Big thanks to Maria for helping to solve my problem. Overall Omnisend team is the best!
Limited features for WooCommerce, can't access some integrations and so on
Reaching out to customers
I like how easy it is to set up your default emails, and to set up multiples so you can have a cohesive newsletter everytime. For me the thing that kept me from using a newsletter was the amount of time it would take away from me to do other things but I have found that Omnisend makes it so easy to set up a template so you can speed by your newsletter content every month ! Spend less time writing emails and more time doing what you want to do while keeping your customer informed about what's going on in your shop/business. I have really enjoyed Omnisend so far.
My only gripe so far is there is not fix for overiding dark mode on people's phones so if you have a white background and black text when it defaults to dark mode on people's mobile devices it will be white on white text! xox My only fix is don't use white backgrounds!
Solving the problem of spending too much time formatting each and every email by providing me with customizable and editable templates that I can set up and then reuse everytime i need to send an email.
Signed up for the FREE account about 7 to 10 days ago. Set up the automation workflows which is easily done with their drag-and-drop builder. As of this writing, we're up just over $700 in revenue, from just the free email automations we set up. We just signed up for the paid plan and are looking forward to even more sales after starting to run promo campaigns. Their capabilities to set up so many different segments will allow us to target promos to different niches within our customer base. We're an online women's clothing store, so being able to target contacts based on interests is huge. This whole experience so far is fantastic, not to mention the thorough and quick support on the Chat whenever we need it, 24/7. Highly recommend!
Honestly, not a thing so far. Of course, it's tedious to sometimes work through any technical challenges through Chat, but we've had each one resolved quickly. There is an option for an Account Manager to work with each client, but we aren't there yet, so Chat it is.
We've not been with them long enough to give feedback on that.
I built up an email list before starting a mailing service, first i used mailchimp, then after researching which would be best for my needs as email services differ in how they bill, per contact/per email, ect. The templates Omnisends provides are pretty professional looking and easy to customize, one thing that also really captured my interest in its integration with websites like shopify. It provides forms for email capture as well as a small non-invasive teaser discount bubble on the bottom.
I feel the anaulitics arnt as easy to read as mailchimp, but they all provide basicly the same information so in my experince its a matter of adujsting. I do wish the teaser discount percent was more customizable, it only allows 5%, 10%, 15%
Its allowing me to let customers know of new products, and when sells end. It also is providing a very low bounce rate, so this is increaseing the effectiveness of the campaign by a meaningful percentage in my opinion.
I love how Omnisend is very easy to work with; it's not confusing. When I do need help, the have an EXCELLENT customer service team!
Nothing to complain about, sometimes their customer service takes a while to respond, but over all, they are still very helpful.
Helping me automate my emails and schedule weekly newsletters with nice and easy-to-use email templates.