Omnisend background blur-sm
Omnisend Logo
Omnisend
Email marketing software for ecommerce
4.6

( 846 )

Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
Free plan available
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to SendPulse?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
Omnisend video thumbnail
Omnisend 0
Omnisend 1
Omnisend 2
Omnisend 3
Omnisend 4
Omnisend Screenshots
Omnisend screenshot 1
Omnisend screenshot 2
Omnisend screenshot 3
Omnisend screenshot 4
Omnisend screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 08, 2026
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jul 28, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Onboarding for Cannabis"
What do you like best about Omnisend?

24/7 support — Karine took care of general inquiries and high level API php questions quickly and efficiently. Cannabis friendly for state-compliant/legal industry. API access with easy PHP integration. Email automation services with high throughput (no lagging/bounces). Dashboard tracks $ produced per email, and it provides invaluable insights for those with that need. Omnisend is Awesome!

What do you dislike about Omnisend?

It's an excellent system to work with. The php api is simple to work with. Thank you

What problems is Omnisend solving and how is that benefiting you?

Need general API for contact subscribers and email automation linked to individual cannabis dispensaries/businesses as SaaS. It's awesome that they have an easy PHP class that is easy to access and implement!

Small Business (50 or fewer emp.)
Jul 26, 2023
 Source
Overall Rating:
5.0
Brian J. avatar
Brian J.
Director Of Operations
Share
"One of the best email marketing tools we've used!"
What do you like best about Omnisend?

Besides the ease of drag and drop Email building, the most helpful thing about Omnisend is there constant improvements to the platform. They continue to listen to their customers and add new features that help us market our products and services to our customers.

What do you dislike about Omnisend?

What we dislike about Omnisend is their Content section. There’s no way to organize all of your pictures into folders. This would make adding content easier and quicker and more organized. Instead of typing the picture name or scrolling to you find it, it would be so much easier to have content placed into folders we can create and manage.

What problems is Omnisend solving and how is that benefiting you?

We are sending car abandonment, emails, product recommendation emails, transactional emails, and marketing emails. We are also using a list builder to continue to grow our reach as well as the SMS features to send direct marketing messages to our customers. All of this is being done on the on the same platform.

Small Business (50 or fewer emp.)
Jul 25, 2023
 Source
Overall Rating:
5.0
KP
Ken P.
Founder
Share
"Excellent product and support!"
What do you like best about Omnisend?

User friendly intuitive software fully supported 24/7 - Karine in support especially helpful

What do you dislike about Omnisend?

Nothing whatsoever - perhaps if it could cook dinner that would be perfect

What problems is Omnisend solving and how is that benefiting you?

Collection of prospective client email and SMS

Small Business (50 or fewer emp.)
Jul 13, 2023
 Source
Overall Rating:
5.0
Anna P. avatar
Anna P.
Middle Email Marketer
Share
"Good ESP for the email marketer, reasonable prices, very friendly and useful support"
What do you like best about Omnisend?

I like Omnisend because it's quite simple, but all best practices for e-commerce are available there. The prices are reasonable, the integration with Shopify works great, and the customer support works excellent. I am especially greatful to Maria from customer support, she helps me to find the best solutions in a moment :) Maria, thank you so much. I like the built-in email editor, the main automations include all best practices. I see that the team improve the product. For example, the reports were updated a bit ago and new ones are better that the previous version. Good job, Omnisend! Strongly recommend.

What do you dislike about Omnisend?

Honestly Klaviyo is slightly more powerful in terms of functionality, but also much more expensive. Also I had some small dificulties building segments, but finally it was just a small logical task :)

What problems is Omnisend solving and how is that benefiting you?

The main issue Omnisend helps solving is reactivation of users and increasing LTV of clients. My own case is +180% of GMV of e-store on Shopify for niche e-commerce in EU.

Small Business (50 or fewer emp.)
Jul 11, 2023
 Source
Overall Rating:
5.0
Faisal V. avatar
Faisal V.
Founder
Share
"Next Level Support"
What do you like best about Omnisend?

Support is always diligent in solving issues. Karine ensured that we got to the bottom of an AC Automation query that I needed for a specific collection. Support is consistently good.

What do you dislike about Omnisend?

Support experience on a Sunday differs to the normal days of the week,but its not a train smash.

What problems is Omnisend solving and how is that benefiting you?

Omnisend ensures that no money is left on the table with a suite of Automation's on offer.

Small Business (50 or fewer emp.)
Jul 07, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Thank you for the amazing support"
What do you like best about Omnisend?

Big thanks to Maria for helping to solve my problem. Overall Omnisend team is the best!

What do you dislike about Omnisend?

Limited features for WooCommerce, can't access some integrations and so on

What problems is Omnisend solving and how is that benefiting you?

Reaching out to customers

Small Business (50 or fewer emp.)
Jun 24, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very easy to use and set up defaults for quick letter building!"
What do you like best about Omnisend?

I like how easy it is to set up your default emails, and to set up multiples so you can have a cohesive newsletter everytime. For me the thing that kept me from using a newsletter was the amount of time it would take away from me to do other things but I have found that Omnisend makes it so easy to set up a template so you can speed by your newsletter content every month ! Spend less time writing emails and more time doing what you want to do while keeping your customer informed about what's going on in your shop/business. I have really enjoyed Omnisend so far.

What do you dislike about Omnisend?

My only gripe so far is there is not fix for overiding dark mode on people's phones so if you have a white background and black text when it defaults to dark mode on people's mobile devices it will be white on white text! xox My only fix is don't use white backgrounds!

What problems is Omnisend solving and how is that benefiting you?

Solving the problem of spending too much time formatting each and every email by providing me with customizable and editable templates that I can set up and then reuse everytime i need to send an email.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
ST
Sandra T.
Founder
Share
"Everything We'Ve Been Looking For"
What do you like best about Omnisend?

Signed up for the FREE account about 7 to 10 days ago. Set up the automation workflows which is easily done with their drag-and-drop builder. As of this writing, we're up just over $700 in revenue, from just the free email automations we set up. We just signed up for the paid plan and are looking forward to even more sales after starting to run promo campaigns. Their capabilities to set up so many different segments will allow us to target promos to different niches within our customer base. We're an online women's clothing store, so being able to target contacts based on interests is huge. This whole experience so far is fantastic, not to mention the thorough and quick support on the Chat whenever we need it, 24/7. Highly recommend!

What do you dislike about Omnisend?

Honestly, not a thing so far. Of course, it's tedious to sometimes work through any technical challenges through Chat, but we've had each one resolved quickly. There is an option for an Account Manager to work with each client, but we aren't there yet, so Chat it is.

What problems is Omnisend solving and how is that benefiting you?

We've not been with them long enough to give feedback on that.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
FK
Florida Shroom K.
Founder
Share
"Best pricing/features for start ups"
What do you like best about Omnisend?

I built up an email list before starting a mailing service, first i used mailchimp, then after researching which would be best for my needs as email services differ in how they bill, per contact/per email, ect. The templates Omnisends provides are pretty professional looking and easy to customize, one thing that also really captured my interest in its integration with websites like shopify. It provides forms for email capture as well as a small non-invasive teaser discount bubble on the bottom.

What do you dislike about Omnisend?

I feel the anaulitics arnt as easy to read as mailchimp, but they all provide basicly the same information so in my experince its a matter of adujsting. I do wish the teaser discount percent was more customizable, it only allows 5%, 10%, 15%

What problems is Omnisend solving and how is that benefiting you?

Its allowing me to let customers know of new products, and when sells end. It also is providing a very low bounce rate, so this is increaseing the effectiveness of the campaign by a meaningful percentage in my opinion.

Small Business (50 or fewer emp.)
Apr 29, 2023
 Source
Overall Rating:
5.0
IS
Isabella S.
Founder
Share
"A great email marketing service"
What do you like best about Omnisend?

I love how Omnisend is very easy to work with; it's not confusing. When I do need help, the have an EXCELLENT customer service team!

What do you dislike about Omnisend?

Nothing to complain about, sometimes their customer service takes a while to respond, but over all, they are still very helpful.

What problems is Omnisend solving and how is that benefiting you?

Helping me automate my emails and schedule weekly newsletters with nice and easy-to-use email templates.