Omnisend Reviews: 4.6/5 — Highly Rated

I like has simple it is to create automations, they have thought of all the scenerios you would require automation . As I have a shopify store the adding products from the store is a great feature as its simplifies the whole process and looks good at the same time

I did have some issues working out the segmentation at first but had to spend some time to understand it

Easy intergration with shopify and marketing automation, sending a welcome email with unique voucher was a key feature

Very clean interface, Omnisend allows you to implement workflows automation rather easily. Email templates are easy to use and quite design and customizable too.

Omnisend doesn't allow for split test into the workflows, which means you need to create a different workflow for each email segment -- annoying.

Useful for cart abandonment emails, welcome sequences. The integrations with Shopify makes it easy to get started in minutes, literally.

I like how simple and user-friendly the software is. Omnisend is helping to increase my customer loyalty. The different applications are easy to follow and you can add your own personal touch. If you need help you have lots of self-help documents and customer service. I am enjoying Omnisend.

So far I see no downsides to the software.

Customer loyalty and retention. I am learning hope important email marketing is to my business. I like that everything I need is in one software application. Omnisend saves me time to focus on other areas of my business.

I really enjoy the times using Omnisend, what could be most important than increasing your business sales, development? this is what exactly what Omnisend gave me. Cross sells, forms... everything to help me growing my business, I really love all of the services offered by Omnisend, Considering the amount of loss i could made, Omnisend helped me to have trust in the Web store marketing, I really like the Birthday Automatic automation, i found this is a way to catch potential customers with the Coupon code. The services are very good the campaigns... Pushup notifications, everything.

I almost like everything from Omnisend. Just some few things, in the subscribing form, after someone has already subscribed, the form should disappear from his page, stop blocking the contents, and from the forms, i can say that everything are pretty well, Something i don't like at all, is there are some settings that could be saved automatically, but each time i've to change it, for example while i'm customizing the design of each workflows.

Omnisend help me increasing my marketing experience, Cross sells, forms, and increasing sells every days.

What I like best is the option for automated workflows.

I think learning how to use their system was the hardest pet for me. I’m still learning new things about their system.

Cart recovery emails have worked for me to gain first time customers.

The platform is similar to mailchimp, somewhat intuitive and seamlessly integrates into shopify. But most excited about and happy with is the AMAZING CUSTOMER SUPPORT!

Some things not sure how it will work/integrate with the notifications already provided by shopify...I will have to investigate more and ask for support when I'm ready to work on these aspects and workflows for communication with my customers.

The latest one was integrating the existing newsletter sign-up form with omni, was happy to learn that it would work properly due to what my theme already had and what omni could offer.

In the past, I was using another well-known email service because a few of the podcasts that I listen to had recommended it. It was expensive and I was never able to get the tracking successfully installed on my website despite multiple requests for help. After reading reviews on the Shopify app store, I decided to try Omnisend and I'm glad that I did! It's easy to set up and offers just as much as any of the competitors and I pay less each month now. Their support is also really helpful!

The only thing that I can think of that I would change is to show the actual products in the email builder instead of a blank product template. I can't remember if it's all of the product blocks or just a few (like bestsellers, for example), but overall it's not a big deal because it does send out correctly to the recipients.

Omnisend is helping me connect more with my email list. The welcome series, abandoned browse/abandoned cart, and general newsletter campaigns have been the most helpful and effective for me.

I love how it integrates with Shopify and how easy it is to build and customize email layouts.

I wish there were more layout options for emails.

Automation is super easy to set up, so we're loving Omnisend for our customer onboarding series.

Pretty intuitive. I love the templates and design.

The only thing I couldn't figure out is how to drop a pre-exisitng list into a Automated Drip Campaign.

Linked to the shopify store and I love how you can market particular products directly from the store.

I like the fact that omnisend has so many templates for you to choose from and every step of the way it is very easy to use.

There isn't really anything I don't like about Omnisend at the moment.

Since beginning using Omnisend, I have managed to increase my cart abandonment checkout.

Reactive Customer support and email automation , abandoned cart email for ecommerce

Limitation of the number of emails sent per month and the number of email templates

Sending my customers emails for order and shipping confirmation, recovering abandoned cart

Easy to use to send some campaigns. Easy to design (beautifully) my emails Still haven't got time to play with audience segmentation but looks nice.

Automations triggers could be a bit more complex. I see no option to make a difference in: after email 1, if customer has bought, then nothing AND after email 1, if customer hasn't bough, then send email 2. This is what I miss.

Send newsletters and automatic emails to my clients

The layout of the site is very well thought out. Everything is easy to find. The ease of scheduling and the amount of options when scheduling auto emails is also helpful.

I find the segmenting of contact lists a bit confusing at times.

Since it is so easy to send out emails using omnisend I find we are able to send out more to our customers to make a bigger impact.

Great integration with Shopify and quick and easy data migration from Mailchimp. It is helpful tool for growing ecommerce businesses. You can so easily managed emails, forms and campaigns.

There are some features missing that I would like such as MMS. But overall I have not found anything that bothers me.

Email automation is awesome and communication with our customers is so much easier. It definitely improved our workflow and efficiency.

I like how easily Omnisend integrates with Shopify. Mailchimp used to, however it stopped. So I now use Omnisend instead.

There isn't much that I don't like about it to be completely honest.

I am able to automate my emailing from my website. I am able to capture peoples email info once they visit my website, offer promotional discounts and send them emails once they fill out forms. I am also able to email my entire list during any period for any specific reason. All around, it fills all of the voids I needed from an email service provider.

Their channel is very user friendly and encompasses many different features.

As a former Mailchimp user. I miss the having my own app.

All in one platform.

How easy it is to insert products into emails and create segments of users based on shopping behaviors.

Very similar to mailchimp but things are in different places which can be frustrating.

The benefits of shopping behavior segments has been a new feature for us, which is helping to solve marketing issues.

I like the ability to segment customers when sending emails. It preloads my customer lists from shopify automatically and is just ready for me.

i haven't noticed much that i dislike since i started using it. There are limited options it seems for the background picture in the forms like the pop up forms asking for customer's email addresses.

great reports that seems to be accurate. i needed to manually segment customer groups with my last software which is why i switched to omnisend.

Email automation : The block available in the email designer and truly well thought. The email content experience like adding subject, from name etc are nicely placed. The UI that displays all the events in an automation is well organized

The wheel of fortune should have option to send dynamic coupons and the wheel colors must be customizable. In popups settings, under "layout" the names is not helpful they must be friendly and understandable names.

- Wanted more subscribers to join the list and this was helpful by configuring welcome popup and wheel of fortune - wanted email automation series - customer segmentation and targeting

Helpful staff that are able to answer my questions around the clock. Pricing is pretty competitive with respect to how many features are available. Also many email automation triggers are available that other email marketing services don't provide. I especially like the automations that trigger when customer enters a segment.

Unable to reference the same discount code that was sent earlier to a customer again later on in the same automation (Conversio and Klaviyo can do this). So for Omnisend to get on the next level, something simple like that should be implemented. Especially when discount codes are important for e-commerce marketing. And when you have automations sending customers reminder emails in the last 24-48 hours of a discount coupon campaign. Also needs more ways to set up entry triggers or let certain automation emails be skipped for customers who have received certain automation emails. Right now, you can filter by which campaigns (email blast) a client has been sent. But you cannot filter out emails by what automation emails were sent. This would make my life easier. Would also like if omnisend could set up segments for VIP customers, at-risk customers etc, like other EMS services do. And would like if Omnisend had the ability to show more data in an easier to view way. IE. how many new emails did we collect each day? How many came from which form? Right now, I can only see total number of emails sent in an automation. That isn't very helpful when you have anywhere from 3-10 emails in an automation......

I'm able to set up many email automations on my own, and set up complex triggers that I couldn't with other email marketing services. Especially like being able to send out customer Receipts as an automation!

I enjoy the many features that omnisend provide, including the ability to email customers back for abandon carts. The whole setup seems to be more intuitive and straight forward. I've used mail chimp for 3 years, and now I'm wondering why I didn't just use Omnisend to begin with.

It is a bit expensive, so it would be great if they could possibly lower their prices a bit.

I'm able to send more professional looking emails, and I love how you can add the products straight from the website without having to upload photos 1 by 1.

I love the templates and how easy it is to make a nice looking newsletter.

No mobile app. No search feature for audience.

It helps get lots of our links out there at once.

The preset styles and modules are simple and provide everything we would need to make a minimalistic, yet stylish email. We do not have the budget to use all of the features like SMS, but we are very satisfied with the current options. In researching transition options from Mailchimp, Omnisend had good documentation, and so it was a no-brainer.

I am being very detailed about what I believe can be improved, but for the price point the product is satisfactory. The product picker is not as intuitive (so it took me a little to learn). It lags at times and sometimes I don't pick correctly and must start the entire module over. Having used more advanced types of marketing automation (Hubspot, Salesforce, Act-on), I find that the segmentation and ability to manage the database is lacking. At this time my company does not need these as we only send out 3-4 emails a month, but as we grow it would be good to get these features.

We need an intuitive email service provider that allows us to build good looking emails fast. We also need an ESP that has strong integration with Shopify and will allow us to leverage that connection to send relevant emails.

I like the ability this app has to customize emails by design, its easy to use and integrates well with my store.

Dislike the cost it can accrue from sending out more emails as my business grows

no problems but would like to see templates to help with email marketing to increase sales. The benefits is that it has dramatically helped my abandon cart conversions

the Live View function plus the way to create camapings automations are the top features I use

some features like tag by shopify activity or user profiles are not available on the first paid plan, i understand it is a great function but is a function that having on the expensive plan wont make new clients to migrate from other service to omnisend

My automation campains and integrations with shopify, I tried other services but non of them comunicate the activities of each client or dynamically populate the products pricing.

I like the ease of use and integration with Shopify. I like being able to schedule ahead of time.

I've only sent a couple of campaigns to date, but everything was smooth.

I switched to Omnisend, once Mailchimp stopped integrating with Shopify. The ease of exporting my contacts to Omnisend was great, since I put it off until the last day before Mailchimp was to shut down.

I like the quick response to any issue I ever had (not that I had many). But the fact that I don't have to wait hours for an answer... love it!

When the service is down... It happened twice in the last 12 months but I understand it was Google/Amazon server issue.

Automation is a huge benefit. The Shopify "item selections" to build an email. The fact you can upload an image from URL... lots of good things in Omnisend

The customer support has been great. We appreciate the live chat feature and the helpful guidance as we transition from MailChimp

I wish we had the option to send to a specific client instead of a list.

The live view is a huge bonus. The Ominsend support team has helped us set up lists and automated welcome campaign.

I like to use this system for its simplicity and quick adaptation, despite having an excellent technical support team, you can configure everything in just 5 minutes in the best way and manner. At the end of the true configuration as this system will work in automatic mode, this is undoubtedly a great blessing. Another important thing that I really liked was the ease with which I can handle emails efficiently, taking away a great deal of concern. His information management system is very useful and he liked it a lot because of the ease of understanding in the data given in order to be able to evaluate all the performance of my business. This system has a very efficient information management, in which it provides statistics that are live and easy to understand, where it can show you how your marketing campaign is developed and see the traffic that arrives at my online store.

I have been using it for 2 years now and I have not encountered anything that I do not like. At the beginning and as everything cost a little understand each function and on several occasions I had to contact the technical service team, where they treated me quickly and efficiently.

This system has allowed us to be more coherent with our marketing campaign and with the sending of emails. Being able to count on this system has been a real benefit because each process makes it much easier, something that I have not been able to see of others softwares, thanks to this system I now have more additional time that I did not have in order to perform other tasks and monitor other areas of my business.

This app has many features that every store must have. You may not use all at first but as your store grows you will find a use for all.

We encountered a Shopify API issue on install

Paying for too many apps to manage our store with.