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Omnisend Email Marketing Software logo
Omnisend
Email marketing software for ecommerce
4.6

( 846 )

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Omnisend Reviews: 4.6/5 — Highly Rated

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to Stripo?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
A/B testing / Experiments
Analytics/Reporting
API Access
Automated Responses
Bounce Management
Branding removal (white-label)
Campaign Scheduling
Contact List Import/Export
Custom domain for landing pages/forms
Custom Fields
Customizable Templates
Omnisend Media
Omnisend video thumbnail
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 04, 2026
Omnisend Email Marketing Software logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
5.0
NS
Nemo S.
Owner
Share
"HELPS MY COMPANY TO GROW!!"
What do you like best about Omnisend?

premade templates, live view, automation

What do you dislike about Omnisend?

like expensive,automation needs preview.

What problems is Omnisend solving and how is that benefiting you?

Its much better than Mailchimp. Templates are very Organic, easy flow on the website, since we switch to omnisend we have generate more revenue than when we were using mailchimp.

Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great App"
What do you like best about Omnisend?

Easy to use and gives good results. Nice app.

What do you dislike about Omnisend?

Nothing. Very easy to use and have never had any problems with it.

What problems is Omnisend solving and how is that benefiting you?

Reaching my customers by sending emails to them.

Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
5.0
Debbie  S. avatar
Debbie S.
Director Of Online Retail Store
Share
"A great Marketing Tool for my Business"
What do you like best about Omnisend?

I love that they have lots of email templates and they are all customizable so you can make them personal to your business and customers plus the automations are great

What do you dislike about Omnisend?

I haven't found anything yet that I don't like about Omnisend! Everything works as expected. I am not sure what they could improve on as my experience has been great

What problems is Omnisend solving and how is that benefiting you?

I haven't had any issues with Omnisend. I had a couple of questions when I first used the App and there was always someone available to help. Conversions have now started to increase

Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The Best Solution"
What do you like best about Omnisend?

Omnisend is easy to use, has terrific tutorial videos and takes the guesswork out of email automation. You don't need to be an expert email marketer to use this.

What do you dislike about Omnisend?

Honestly, nothing! No complaints. Every issue I have had, I have reached out to customer support and received an answer within 1 day.

What problems is Omnisend solving and how is that benefiting you?

Email marketing is such an important and most direct form of communication with your customers. Omnisend helps make it easy with templates and designs, so those who do not have a graphics designer don't necessarily need one.

Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
5.0
AL
Aline L.
Social Media Manager
Share
"Intuitive navigation and great customer service"
What do you like best about Omnisend?

Omnisend was a game-changer regarding our e-mail marketing! We love how easy and fast is to customize our e-mail templates, we've got compliments from customers and it helped us to boost sales. The customer service is also great and the tutorial videos are very well explained. I highly recommend it!

What do you dislike about Omnisend?

So far there is nothing I dislike, I think it would be cool to have a bigger range of forms and e-mail templates.

What problems is Omnisend solving and how is that benefiting you?

E-mail marketing is our channel to build a closer relationship with our customers and is one of our main marketing strategies. Besides boosting our sales, we also can understand better our customer needs and preferences through the very detailed reports provided by Omnisend.

Small Business (50 or fewer emp.)
May 10, 2022
 Source
Overall Rating:
5.0
AF
Angela J. F.
Author
Share
"Ecommerce Email Marketing at its finest"
What do you like best about Omnisend?

I love the deep integration with Shopify and the ability to tag and segment users in the way that works best for my business.

What do you dislike about Omnisend?

They are currently switching to a new email template that is prettier than the old one but doesn't have as many features yet.

What problems is Omnisend solving and how is that benefiting you?

I've been able to pay close attention to the customer lifecycle and make improvements on my website that increase sales.

Small Business (50 or fewer emp.)
May 06, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Omnisend is a far better platform than Mailchimp"
What do you like best about Omnisend?

Automation, mail builder and overall feel of the system

What do you dislike about Omnisend?

There is not much to dislike but if there is one feature which still needs to be added is that guest users' cookies like the e-mail addresses gets tracked at checkout for WooCommerce (this already works for Shopify and BigCommerce but is yet to be introduced for WooCommerce as well)

What problems is Omnisend solving and how is that benefiting you?

Automation rules are so much simpler to configure and there are way more options avaiable, including better reporting than other platforms like Mailchimp and Sendinblue.

Enterprise (> 1000 emp.)
Feb 24, 2022
 Source
Overall Rating:
5.0
Gemma S. avatar
Gemma S.
Digital Acceleration Manager Food & Beverages Business
Share
"“ALL IN ONE SUITE FOR MARKETING”"
What do you like best about Omnisend?

Recently started using Omnisend for my business and admire very much this software. It’s very easy to use and sales are also increasing through its email and SMS marketing without being panic or taking any hefty workload. Its integration with other ecommerce platforms is very much easy. The email builder is very easy to use and is fully loaded with custom templates. The interface is clean and simple to use with pretty much attractive design.

What do you dislike about Omnisend?

Sometimes it becomes very hard to find and use new features so have to search for online manuals and tutorials. Although its templates are more than enough but it should allow users more freedom of customizing them according to our own needs. Currently its only supported in English language which sometimes creates barriers for my employees as some of them are not native English speakers so more languages should also be supported.

What problems is Omnisend solving and how is that benefiting you?

My experience of using Omnisend is very delightful. There are many marketing software’s all around the world but Omnisend is best from all of the other software’s. It’s easy to use customizable, preloaded with many tools and also its free version is more than enough. I fully recommend Omnisend to new people for their email marketing and try this software free of cost. Although its great software but my recommendations are to add more features in templates by allowing users to customize them and also more languages should be supported. Overall, my experience is worthful.

Small Business (50 or fewer emp.)
Feb 11, 2022
 Source
Overall Rating:
5.0
CW
Claudia W.
Miss
Share
"Great email marketing software that's easy to use"
What do you like best about Omnisend?

Straightforward to use, has plenty of handy features and it's really easy to contact support if there's anything I can't figure out. Reporting is super useful also.

What do you dislike about Omnisend?

There aren't any downsides that I have noticed.

What problems is Omnisend solving and how is that benefiting you?

Easy customer segmentation for targeting, great reporting, straightforward email and form builder, all very quick and efficient to use with no headaches. Love it.

Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
5.0
LL
Lawrence L.
I.T. Manager
Share
"Omnisend is an amazing bit of kit!"
What do you like best about Omnisend?

How easy and simple it is to send out mailshots to all of our customers. The drag and drop aspect really makes life so easy to create a great-looking mailshot, we have been using it for quite a few years now and even new staff have be able to pick it up quickly.

What do you dislike about Omnisend?

I be really honest, nothing comes to mind, it just works well and does the job.

What problems is Omnisend solving and how is that benefiting you?

Reaching out to our customers easily.

Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Omnisend is brilliant"
What do you like best about Omnisend?

I love Omnisend. It really motivates you in your email marketing by showing directly how emails are improving your sales. It's the best I've found to link to Shopify.

What do you dislike about Omnisend?

The email editor is missing a couple of simple features like copy and paste and the ability to drag a photo over an image box to upload it.

What problems is Omnisend solving and how is that benefiting you?

I'm sending more emails now than I did before because I can see just how powerful they are for my sales.

Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
5.0
MR
Michael R.
Director
Share
"Omnisend experience"
What do you like best about Omnisend?

Customer service is excellent. We scheduled a call and the representative gave me all the options so I could consider which package to go with.

What do you dislike about Omnisend?

So far, everything appears to be good. .

What problems is Omnisend solving and how is that benefiting you?

Sending out marketing emails and then being able to analyse the date. What the customer clicks on and the increased revenue it brings to us

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
BF
Brandon F.
Owner
Share
"Great software and service!"
What do you like best about Omnisend?

The easy integration with BigCommerce to provide automated emails for potential customers and customers, and lots of customizable options. The pop up forms and tracking everything is great.

What do you dislike about Omnisend?

Not much it's pretty great and customer service is top notch and fast. They resolve problems fast and haven't had any problems. Oh one thing is to have a brand style guide that is global.

What problems is Omnisend solving and how is that benefiting you?

Using it to help convert visitors, track their usage and send automated emails for abandoned carts and welcome emails. It's let's me just sit back and it do all the work.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
Lia Elzebir L. avatar
Lia Elzebir L.
Dueño Principal
Share
"A complete master center for your emails"
What do you like best about Omnisend?

I like that the templates are very updated. Also that it can combine with the brand colors or style. I like how easy it is to move the content block from one spot to another and how easy it is to upload images or videos.

What do you dislike about Omnisend?

Well, I am a native Spanish speaker, and it doesn't have all the features in that language or the tutorial videos. It would be nice to have the Spanish version of it.

What problems is Omnisend solving and how is that benefiting you?

It solves the engagement on my email database. I notice since the template is lovely, people are more willing to open, engage and even buy from it. Yes is the first time we have seen that one massive mail service.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
MB
Marbe B.
D
Share
"Great sales tools"
What do you like best about Omnisend?

The automation works lovely. We have made more sales using practical workflows, like the abandoned cart. We love the pop-up and the dynamic sales discount codes.

What do you dislike about Omnisend?

Maybe that we can have more free reports.

What problems is Omnisend solving and how is that benefiting you?

Increasing my database and segment my clients.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Omnisend is an all-in-one platform for all your marketing needs."
What do you like best about Omnisend?

We love Omnisend's support team. They respond fast, and they only send detailed and relative information. We love that we can send Emails, Push notifications, and SMS simultaneously.

What do you dislike about Omnisend?

We don't dislike the beta editor, but we are waiting for improvements to allow us to use classic features on the new editor as well. Other than that, the platform is really worth trying.

What problems is Omnisend solving and how is that benefiting you?

With Omnisend, we don't have to worry about dealing with multiple apps for digital marketing. We use Omnisend for Email marketing, push notifications, and SMS simultaneously.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfect for entrepreneurs!"
What do you like best about Omnisend?

Omnisend is very beginner-friendly and the video tutorials are easy to understand.

What do you dislike about Omnisend?

I do wish there were more customization features in the email builder.

What problems is Omnisend solving and how is that benefiting you?

Omnisend has made communicating with current and future customers very easy.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
VS
Vybe S.
Owner
Share
"Omnisend is a great tool to help businesses with automation and email marketing."
What do you like best about Omnisend?

Simplicity and use-ability is our favorite thing about omnisend!

What do you dislike about Omnisend?

Email limits. For the price we pay we feel we should be able to send many more emails.

What problems is Omnisend solving and how is that benefiting you?

We are adding an additional sales stream to our businesses. Sales, data, and customer interaction.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Super nice email marketing provider"
What do you like best about Omnisend?

The automated emails that help boost e-commerce sales with a one time setup only. You can create using the templates provided as well as the value of the product in terms of pricing

What do you dislike about Omnisend?

Needs more features such as email templates

What problems is Omnisend solving and how is that benefiting you?

Boost E-Commerce sales and increase engagement with email subscriber list. I have realized that email marketing boosts sales by 20%

Small Business (50 or fewer emp.)
Jan 18, 2022
 Source
Overall Rating:
5.0
CN
Colin N.
Founder
Share
"An Excellent Ecommerce Marketing Automation Platform for Small Business and Startup (Plus More)"
What do you like best about Omnisend?

The most impressive thing about Omnisend is how easy they make it to build both decent looking emails, and automation as well. The interface is intuitive, the customizations are plentiful, and there are options for much deeper customization and future opportunities as well. They also provide a wealth of information both in webinars, help documentation, and via tooltips in the application that answer pretty much every question you have - whether it's about the application itself or marketing automation and best practices in general. This has helped me grasp concepts and more complex ideas more easily which have turned in to actionable items and results.

What do you dislike about Omnisend?

There isn't much to dislike about Omnisend so far, but I did wish they had a few more templated options or pre-built options that didn't require so much customization out of the bock. The line-height, spacing, text choices, etc. that are canned do require a lot of changes and only some of the modules available in the editor allow you to save them for future use. Assuming this will be fixed in the future if it already isn't on the way.

What problems is Omnisend solving and how is that benefiting you?

The biggest problem I'm solving with Omnisend is saving time and making sure all of my boxes are checked to maximize contact with my customers on a regular basis. They make it easy, including really robust reporting and a nice dashboard that makes turning things on/off, A/B testing, customization, etc really easy. I'm realizing more and more about my audience that I wouldn't have if I didn't have some of the reporting for analytics, and the easy of use for creating new experiments.

Small Business (50 or fewer emp.)
Jan 13, 2022
 Source
Overall Rating:
5.0
NG
Norma G.
Marketing
Share
"Omnisend is Great"
What do you like best about Omnisend?

What I like best is how easy it is to navigate

What do you dislike about Omnisend?

I dislike that I cannot upload big pictures

What problems is Omnisend solving and how is that benefiting you?

As of right now, we are not solving any issues. My customers open all campaigns that's a great benefit

Small Business (50 or fewer emp.)
Dec 03, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Omnisend review"
What do you like best about Omnisend?

User friendly. Specially for designing templates

What do you dislike about Omnisend?

I think the audience feature Could use some work - it isn't 100% initiative

What problems is Omnisend solving and how is that benefiting you?

Data capture and customer journey (increased sales as a result)

Small Business (50 or fewer emp.)
Nov 22, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Incredible platform with Incredible Service"
What do you like best about Omnisend?

We've been using Omnisend for the past few years and have loved how intuitive and effective everything has been built. From the flow design to email builder to reporting, it's simply just so well presented. I tried Klaviyo for a few months from all the hype around it, and not only did I find the email editor a bit basic, they are also pretty overpriced. Additionally, Omnisend's customer service and support as always been outstanding, responding to any of my needs in a dime. I would highly recommend!

What do you dislike about Omnisend?

Nothing at all really. If I had to think of something, maybe it's the pop up builder and embedding capabilities and integration that could be a bit more stream line, but that's it.

What problems is Omnisend solving and how is that benefiting you?

We are solving the communication gap between ourselves and our audience in mulltiple ways, from email to desktop notifications and sms messaging. Being ablet to take every person through a great customer journey for them to connect with our brand.

Small Business (50 or fewer emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great.!"
What do you like best about Omnisend?

We use it for email marketing and it's been great for that. Creating campaigns is straightforward with a great tool for designing a campaign.

What do you dislike about Omnisend?

The contacts limit is low. We need more at low pricing.

What problems is Omnisend solving and how is that benefiting you?

Campaigns are scheduled at timing fixed by timing zone.

Mid Market (51-1000 emp.)
Nov 17, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Sales on OmniSend Automations"
What do you like best about Omnisend?

Across all our direct to consumer brands, Omnisend email automations have been instrumental in converting sales on higher ticket purchases, and in a longer customer journey timeframe.

What do you dislike about Omnisend?

Some of our stores don't have access to the newest email builder, which makes branding consistency and time to create emails a little tough.

What problems is Omnisend solving and how is that benefiting you?

The biggest problems we've been able to solve with Omnisend revolve around automating touchpoints in our eCommerce customer journey - to create a seamless experience, without manual labor on the back end, every time.

Small Business (50 or fewer emp.)
Nov 14, 2021
 Source
Overall Rating:
5.0
Claudia N. avatar
Claudia N.
Owner
Share
"Everything I need for my business!"
What do you like best about Omnisend?

I have amazing features for my business, specifically the automations and insights on my customer's behavior on my store, what products they are looking and interested in, etc.

What do you dislike about Omnisend?

I would love it if they had an app, but im sure they will have one in the future, and for now it's easy to work on the website from my phone on the browser. have no complaints other than that!

What problems is Omnisend solving and how is that benefiting you?

Oh, the biggest issue i had with my previous email provider was the lack of automations and behaviour based actions, this is the biggest win with omnisend for me!

Small Business (50 or fewer emp.)
Nov 13, 2021
 Source
Overall Rating:
5.0
ME
Malcolm E.
Ceo
Share
"Omnisend Honest Feedback"
What do you like best about Omnisend?

The analytics and automation! Its truly beneficial to my store.

What do you dislike about Omnisend?

The automatic 10% discounts. Its hard to find out how to deactivate them as they are consistently pushed onto the store.

What problems is Omnisend solving and how is that benefiting you?

Just getting and capturing important data to learn the behaviors of my shoppers.

Small Business (50 or fewer emp.)
Nov 13, 2021
 Source
Overall Rating:
5.0
DH
David H.
Proprietor
Share
"Always on hand to help you"
What do you like best about Omnisend?

I did find it difficult and still do as its a varied platform , but they are always there to help and assist and the end of a chat. Most times i get increased sales and traffic on the website from a promotion email. Im still building my subscribers but i know when this is a lot higher i will get a huge growth in my sales. Its far cheaper than any other form of promotion that gets you gauranteed results. As i see things this is the way forward and with there help you will drive sales to your website. And it gets you followers on the major social media platforms due to promotions. So its a win win and i know i will grow with there help and my business has a great assistant in them helping.

What do you dislike about Omnisend?

It needs to be a little more easier to navigate, and for a person who is not used to this type of thing being able to do things without using the chat all the time.

What problems is Omnisend solving and how is that benefiting you?

It 100% drives sales and helps your brand get out there.

Small Business (50 or fewer emp.)
Nov 12, 2021
 Source
Overall Rating:
5.0
NM
Ntando M.
Sales Engineer
Share
"Excellent Email solution"
What do you like best about Omnisend?

Easy to create and send automations as well as email campaigns. The best part is that it is one of few solutions that have sms as part of the solution. Super easy set up and on going use.

What do you dislike about Omnisend?

I am not able to create automations that let an email receiver exit based on clicking a link or not clicking a link. So if I want a user to jump to a new step if they click a link in my email, I am unable to set this.

What problems is Omnisend solving and how is that benefiting you?

I help my clients maximise their email subscriber lists by helping them set automations that do all the work for them. I love that all the stats are there on the dashboard for the client to go through plus success of each campaign can be seen by the revenue.

Mid Market (51-1000 emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"OmniSend is a great new marketing tool for sending emails"
What do you like best about Omnisend?

It connects very well with Shopify and has been a very helpful tool with growing and marketing to our subscribers. It seems like there is always something new and upcoming that they are working on to improve the service.

What do you dislike about Omnisend?

It would be nice to have a cold-email option for those non-subscribers and there are little things that would be nice to do or have in the service that I'm sure is something being considered for future improvements. The customer service has been so-so for being helpful.

What problems is Omnisend solving and how is that benefiting you?

Increasing subscribers, easy to build email templates, easy connections with Shopify