Omnisend Reviews: 4.6/5 — Highly Rated
Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Omnisend Pros and Cons
- Impressive ‘product picker’ feature
- Lots of automation features
- Effortless signup and streamlined UI
- Supports native integrations with top ecommerce platforms
- Great customer service
- Email design options are limited
- Manual input of data every time users launch a social media campaign
Compare Omnisend with other popular tools in the same category.
Have used so many marketing apps on shopify and this one is so far the best!! So easy to use. Definitely would like to see more things added to this app, like reviews and more widgets. So far i love it and we will continue to u s e t h i s product. I think the layout and how we dont need any coding to set this up is the best thing about this app. Its literally like a plug and play platform. Try it for yourself and see. You will not be sorry.
Nothing everything seems to be good. Maybe add a contact form for your website. but otherwise there is nothing bad to say about this app yet :)
marketing automation, to make it easier for us to send emails and track abandoned carts and send marketing emails. This is definity something we will continue to use on our marketing campaigns. I dont see anything wrong with this product at all
This program is easy to use and its editor is very similar (if not based on) MailChimp. It's easy to get emails up and running, and the integration to Shopify presents powerful sales/ROI reporting. Another fantastic aspect is the support team. They are very responsive and helpful.
I wish it had more font options. The editing features in general could be a bit more robust, but I think that they are working on that. The challenge is making the emails match the Shopify store branding.
We're generating sales and engaging customers, turning would-be one-time customers into repeat purchasers.
a wheel of fortune lead capture form and automation triggers
Omniend standard plan does not have feedback feature
A lot of problems are solved like abandoned carts, form lead capture, cross-sell, email template...
The e-mail templates are easy to use. It has also offered a free trial. And recently they have added e-mail templates and automated marketing tools which will make Omnisend a one-stop marketing tools.
The price package is too high for small business that have just started.
Saving time with email marketing and deliver reports, so we can strategize our marketing plan
Automation and the ability to create different forms. Also looking forward to use the Google and Facebook audiences feature for re-marketing
At this stage I haven't find anything that I wouldn't like
The ability to get more subscribers for our website and automate some processes.
Simply amazing app for managing everything related to your email marketing whether it is card abandonment or newsletters this thing manages everything well. Newsletter creation is a single step easy to use feature of this product. Best application for the people who have little time to manage all things at a single stop.
The interface can be made much better, but that's user perspective. Functionality is what is needed by the store owner the most.
We are trying to solve the cart abandonment and newsletters for our subscribers so that our user base can be updated with every new collection which is released on our website.
A vast amount of Formatting options and a great "look and feel"
Takes some time to learn to navigate. Was unable to resize some parts.
Promotional Email to customers who received samples
I love user friendlyness of this app and it is really easy to use.
I think my emails are going to spam and not in the inbox
email marketing automation which was before very complicated with other apps
I love how simple it is to set up a landing page or set up automating emails for new customers who sign up. I also like the information it gives based on visitors and who subscribed. I also like the different types of campaigns I can pick.
I dislike the limited landing page options, and i cannot change the color of the font based on different background color.
How easy it is to get leads and customer emails. How easy it is to keep track.
easy to use and change the layout. easy for people who run their own business.
i wish it had more layout options so that we are up to date what happening in marketing world. it feels bit outdated
actually have not got any sales from this marketing tool yet but hopeful
I like that you can be creative in your campaigns that this application has easy to use templates. I did also like the Shopping Cart Abandonment Feature As Well.
The free option should be longer for some of us who are just starting out and have a short cash flow might be difficult, we have to add other apps that are not nearly as good.
I'm not exactly sure as of yet
I've been using pop-ups and e-mail marketing via Omnisend for 2 years. Both are very easy to use and add value to my e-commerce business for free.
When somebody sign-up the newsletter through your website, not with the pop-up or checkout, you cannot see that on the Ommnisend subscriber list on. However, you can easily import.
Collecting e-mails and e-mail marketing is very easy now.
Loving this app. Easy to use, user friendly.UI is clean and intuitive. I use this app for my store, all the automations are great and support chat is fast! Recommend!
I use this app for my storeyoyomono.com all the automations are great and support chat is fast! all good
no
Omnisend was really easy to set up and use. I saw results right away with the Live Report of my site. This information helped me understand the strength of the Facebook Ad I was currently running and typical daily use. The Ad really did push people to my website! Also the newsletter and forms were a snap to set up. I highly recommend the free set up call they offer.
I wish there was a way to retarget customers who visit the website but who don't leave an email address.
How traffic flows on the site.
I had no idea about serving the visitors of my website an awareness that the shop has different types of discounts. So I used Omnisend on my landing page/pages and I showed the visitors that I have via Omnisend. What I liked so much is Omnisend gave me the idea to do this. I am very happy. Also Omnisend has additional tools to improve your everything on your website marketing. Most probably I will use these additional things to see how it will work on my side.
For now I have nothing to dislike. I just started to use Omnisend and the basic solutions. I believe that I will not face any dislike things. The standart dislike is to be that if you go over standart package of use it is going to be expensive for customers like me. They can do additional usage prices.
To welcome to my visitors. And also what I was thinking to do on my website, Omnisend has the ideas and applications. Also it gives motivation to go further on some ideas to give awareness to the potantial customers if they visit the website. I believe that Omnisend will solve my e-mail marketing issue. I haven't tried yet but ASAP i will use it.
Omnisend integration with Shopify allows you to bring photos and descriptions straight from your websites product page to email. This function is a great time saver. I easily copy-pasted email automation ideas from Johnlewis.com and other big players into my ecommerce store without development.
I had a small issue that was actually my fault. I could find how to configure one automation workflow in Support pages, I missed some information. But customer service helped me.
Created automation workflows let us sell more for our existing customers – we send special offers, recommended products and for this, we don‘t need to spend time. It is automatically handled.
great marketing automation software,compatible with woo-commerce. easy to create campaigns and email templates
template lacks of recent viewed products. There is no template or option for us to add recent viewed products into an email campaign. In order to do this, I guess you have to know some HTML code.
reactivate customers and cart recovery
Segmenting our customers based on their behaviour on our website is working best for us. With behavioral automation flows we can easily automate processes and drive more sales for our online business. Pre-built flows are intuitive and just minor edits needed to get them running fast.
We’d love custom automation flows to be copied, so it’s even more easier to work
Automating sales process and increasing our average revenue per customer.
After some ecommerce marketing courses, I understood that instead of focusing on customer acquisition , I need to spend more time by trying to increase conversion rate in my e-shop. I tested 7 different email providers and I picked Omnisend. They support team even helped even with some strategies for automation workflows. I recommend for all ecommerce business owners to start using Browse and Product abandonment functions. I increased my ROI by 11 % in two months.
The possibility to copy-paste created automation workflows will save time.
Previously my all emails were the same for everyone. I have different communication approach based by visitors behavior today.
So happy to have found Omnisend. I love their segmentation feature and their prices. Very fair, what you pays is what you get they say, with Omnisend what you pay is a lot less than what you get wich is a lot.
Not once I got lost in the amount of the features they have.
I used to have a problem of simply not being good enough, which is a personal problem right? Well Omnisend helped me solve the problem and not only solve it but become a professional marketing automation and email marketing specialist all because their app is that professional. But still - superb marketing automation features, they even have birthday email feature!! IT is fantastically converting for me.
I love that everything is very much in order and step by step, you never feel lost when navigating trough Omnisend. Starting from the sign up moment to the last report numbers, everything simple very much in order. If you are just a begginer, this route is always the best.
I never much enjoy the "orange" interior that is happening in their interface.
Time, I save time most of all. Due to automation of emails and wokrflows I am able to work exceptionally fast. I advice to anyone who are interest in saving every minute of work, try out Omnisend - you will not be disappointed. .
For all support it is quick and able to get the help from the team very quick
Nothing at present and everything is fine
It gives good follow up with te customers
It is priced the exact same as Mailchimp but is a much better platform. We use it as an app through Bigcommerce which syncs with our customer list instantly. The email templates are easier to design, and the product picker allows you to select products on my site and it automatically pulls in the image, product name, product description and price. The campaign reports also show how much revenue we made from them.
I cannot crop an image directly within the app- I must photoshop in a separate app.
This saves us so much time in creating emails, especially with the product picker, and we are seeing sales from that email right in the report.
I like how reactive they are to requests for changes we ask for. Different tools or reporting things we have asked for have been created.
There are key elements missing that you can find on many other email platforms. Especially for e-commerce brands, there are lots of little things that would be helpful to have.
It is a good platform for us to send the communication that we need to send to our clients.
I would like to say big thanks for Matija from customer service for kind and efficient way of solving problems!
Email design options could be a bit better
internal company communication
Dilara, the Omnisend customerservice rep was wonderful to work with. She was very helpful and responsive. Great customer service!
The verification process for an SMS number was long and unexpected. It would've been nice to know that there would be a slight delay from the onset.
Omnisend is helping to provide a SMS marketing service for me.
Sanya was extremely prompt in replying to my emails and very clear and informative with her explanations. There are many options regarding layout, and it is relatively easy to navigate.
Some more options with images would be good.
Newsletter creation and generally touching base with our customers.
It is a little more affordable to Klaviyo, the support team si pretty hands-on and the features are improving. Very promising and fast growing
From my past experiences, some of the sales tracking features are not so accurate and a bit confusion, and sometimes the support is not really knowledgeable
Helps keep in touch with our customers and send regular promotions
The price for what you get is great value. They are constantly making improvements to make the platform better.
It still lacks a lot of features that would be nice. Some are more basic like segment target options while others like A/B testing could be improved.
Email marketing which is where most of our revenue comes from.