Omnisend Reviews: 4.6/5 — Highly Rated
Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Omnisend Pros and Cons
- Impressive ‘product picker’ feature
- Lots of automation features
- Effortless signup and streamlined UI
- Supports native integrations with top ecommerce platforms
- Great customer service
- Email design options are limited
- Manual input of data every time users launch a social media campaign
Compare Omnisend with other popular tools in the same category.
premade templates, live view, automation
like expensive,automation needs preview.
Its much better than Mailchimp. Templates are very Organic, easy flow on the website, since we switch to omnisend we have generate more revenue than when we were using mailchimp.
Easy to use and gives good results. Nice app.
Nothing. Very easy to use and have never had any problems with it.
Reaching my customers by sending emails to them.
I love that they have lots of email templates and they are all customizable so you can make them personal to your business and customers plus the automations are great
I haven't found anything yet that I don't like about Omnisend! Everything works as expected. I am not sure what they could improve on as my experience has been great
I haven't had any issues with Omnisend. I had a couple of questions when I first used the App and there was always someone available to help. Conversions have now started to increase
Omnisend is easy to use, has terrific tutorial videos and takes the guesswork out of email automation. You don't need to be an expert email marketer to use this.
Honestly, nothing! No complaints. Every issue I have had, I have reached out to customer support and received an answer within 1 day.
Email marketing is such an important and most direct form of communication with your customers. Omnisend helps make it easy with templates and designs, so those who do not have a graphics designer don't necessarily need one.
Omnisend was a game-changer regarding our e-mail marketing! We love how easy and fast is to customize our e-mail templates, we've got compliments from customers and it helped us to boost sales. The customer service is also great and the tutorial videos are very well explained. I highly recommend it!
So far there is nothing I dislike, I think it would be cool to have a bigger range of forms and e-mail templates.
E-mail marketing is our channel to build a closer relationship with our customers and is one of our main marketing strategies. Besides boosting our sales, we also can understand better our customer needs and preferences through the very detailed reports provided by Omnisend.
I love the deep integration with Shopify and the ability to tag and segment users in the way that works best for my business.
They are currently switching to a new email template that is prettier than the old one but doesn't have as many features yet.
I've been able to pay close attention to the customer lifecycle and make improvements on my website that increase sales.
Automation, mail builder and overall feel of the system
There is not much to dislike but if there is one feature which still needs to be added is that guest users' cookies like the e-mail addresses gets tracked at checkout for WooCommerce (this already works for Shopify and BigCommerce but is yet to be introduced for WooCommerce as well)
Automation rules are so much simpler to configure and there are way more options avaiable, including better reporting than other platforms like Mailchimp and Sendinblue.
Recently started using Omnisend for my business and admire very much this software. It’s very easy to use and sales are also increasing through its email and SMS marketing without being panic or taking any hefty workload. Its integration with other ecommerce platforms is very much easy. The email builder is very easy to use and is fully loaded with custom templates. The interface is clean and simple to use with pretty much attractive design.
Sometimes it becomes very hard to find and use new features so have to search for online manuals and tutorials. Although its templates are more than enough but it should allow users more freedom of customizing them according to our own needs. Currently its only supported in English language which sometimes creates barriers for my employees as some of them are not native English speakers so more languages should also be supported.
My experience of using Omnisend is very delightful. There are many marketing software’s all around the world but Omnisend is best from all of the other software’s. It’s easy to use customizable, preloaded with many tools and also its free version is more than enough. I fully recommend Omnisend to new people for their email marketing and try this software free of cost. Although its great software but my recommendations are to add more features in templates by allowing users to customize them and also more languages should be supported. Overall, my experience is worthful.
Straightforward to use, has plenty of handy features and it's really easy to contact support if there's anything I can't figure out. Reporting is super useful also.
There aren't any downsides that I have noticed.
Easy customer segmentation for targeting, great reporting, straightforward email and form builder, all very quick and efficient to use with no headaches. Love it.
How easy and simple it is to send out mailshots to all of our customers. The drag and drop aspect really makes life so easy to create a great-looking mailshot, we have been using it for quite a few years now and even new staff have be able to pick it up quickly.
I be really honest, nothing comes to mind, it just works well and does the job.
Reaching out to our customers easily.
I love Omnisend. It really motivates you in your email marketing by showing directly how emails are improving your sales. It's the best I've found to link to Shopify.
The email editor is missing a couple of simple features like copy and paste and the ability to drag a photo over an image box to upload it.
I'm sending more emails now than I did before because I can see just how powerful they are for my sales.
Customer service is excellent. We scheduled a call and the representative gave me all the options so I could consider which package to go with.
So far, everything appears to be good. .
Sending out marketing emails and then being able to analyse the date. What the customer clicks on and the increased revenue it brings to us
The easy integration with BigCommerce to provide automated emails for potential customers and customers, and lots of customizable options. The pop up forms and tracking everything is great.
Not much it's pretty great and customer service is top notch and fast. They resolve problems fast and haven't had any problems. Oh one thing is to have a brand style guide that is global.
Using it to help convert visitors, track their usage and send automated emails for abandoned carts and welcome emails. It's let's me just sit back and it do all the work.
I like that the templates are very updated. Also that it can combine with the brand colors or style. I like how easy it is to move the content block from one spot to another and how easy it is to upload images or videos.
Well, I am a native Spanish speaker, and it doesn't have all the features in that language or the tutorial videos. It would be nice to have the Spanish version of it.
It solves the engagement on my email database. I notice since the template is lovely, people are more willing to open, engage and even buy from it. Yes is the first time we have seen that one massive mail service.
The automation works lovely. We have made more sales using practical workflows, like the abandoned cart. We love the pop-up and the dynamic sales discount codes.
Maybe that we can have more free reports.
Increasing my database and segment my clients.
We love Omnisend's support team. They respond fast, and they only send detailed and relative information. We love that we can send Emails, Push notifications, and SMS simultaneously.
We don't dislike the beta editor, but we are waiting for improvements to allow us to use classic features on the new editor as well. Other than that, the platform is really worth trying.
With Omnisend, we don't have to worry about dealing with multiple apps for digital marketing. We use Omnisend for Email marketing, push notifications, and SMS simultaneously.
Omnisend is very beginner-friendly and the video tutorials are easy to understand.
I do wish there were more customization features in the email builder.
Omnisend has made communicating with current and future customers very easy.
Simplicity and use-ability is our favorite thing about omnisend!
Email limits. For the price we pay we feel we should be able to send many more emails.
We are adding an additional sales stream to our businesses. Sales, data, and customer interaction.
The automated emails that help boost e-commerce sales with a one time setup only. You can create using the templates provided as well as the value of the product in terms of pricing
Needs more features such as email templates
Boost E-Commerce sales and increase engagement with email subscriber list. I have realized that email marketing boosts sales by 20%
The most impressive thing about Omnisend is how easy they make it to build both decent looking emails, and automation as well. The interface is intuitive, the customizations are plentiful, and there are options for much deeper customization and future opportunities as well. They also provide a wealth of information both in webinars, help documentation, and via tooltips in the application that answer pretty much every question you have - whether it's about the application itself or marketing automation and best practices in general. This has helped me grasp concepts and more complex ideas more easily which have turned in to actionable items and results.
There isn't much to dislike about Omnisend so far, but I did wish they had a few more templated options or pre-built options that didn't require so much customization out of the bock. The line-height, spacing, text choices, etc. that are canned do require a lot of changes and only some of the modules available in the editor allow you to save them for future use. Assuming this will be fixed in the future if it already isn't on the way.
The biggest problem I'm solving with Omnisend is saving time and making sure all of my boxes are checked to maximize contact with my customers on a regular basis. They make it easy, including really robust reporting and a nice dashboard that makes turning things on/off, A/B testing, customization, etc really easy. I'm realizing more and more about my audience that I wouldn't have if I didn't have some of the reporting for analytics, and the easy of use for creating new experiments.
What I like best is how easy it is to navigate
I dislike that I cannot upload big pictures
As of right now, we are not solving any issues. My customers open all campaigns that's a great benefit
User friendly. Specially for designing templates
I think the audience feature Could use some work - it isn't 100% initiative
Data capture and customer journey (increased sales as a result)
We've been using Omnisend for the past few years and have loved how intuitive and effective everything has been built. From the flow design to email builder to reporting, it's simply just so well presented. I tried Klaviyo for a few months from all the hype around it, and not only did I find the email editor a bit basic, they are also pretty overpriced. Additionally, Omnisend's customer service and support as always been outstanding, responding to any of my needs in a dime. I would highly recommend!
Nothing at all really. If I had to think of something, maybe it's the pop up builder and embedding capabilities and integration that could be a bit more stream line, but that's it.
We are solving the communication gap between ourselves and our audience in mulltiple ways, from email to desktop notifications and sms messaging. Being ablet to take every person through a great customer journey for them to connect with our brand.
We use it for email marketing and it's been great for that. Creating campaigns is straightforward with a great tool for designing a campaign.
The contacts limit is low. We need more at low pricing.
Campaigns are scheduled at timing fixed by timing zone.
Across all our direct to consumer brands, Omnisend email automations have been instrumental in converting sales on higher ticket purchases, and in a longer customer journey timeframe.
Some of our stores don't have access to the newest email builder, which makes branding consistency and time to create emails a little tough.
The biggest problems we've been able to solve with Omnisend revolve around automating touchpoints in our eCommerce customer journey - to create a seamless experience, without manual labor on the back end, every time.
I have amazing features for my business, specifically the automations and insights on my customer's behavior on my store, what products they are looking and interested in, etc.
I would love it if they had an app, but im sure they will have one in the future, and for now it's easy to work on the website from my phone on the browser. have no complaints other than that!
Oh, the biggest issue i had with my previous email provider was the lack of automations and behaviour based actions, this is the biggest win with omnisend for me!
The analytics and automation! Its truly beneficial to my store.
The automatic 10% discounts. Its hard to find out how to deactivate them as they are consistently pushed onto the store.
Just getting and capturing important data to learn the behaviors of my shoppers.
I did find it difficult and still do as its a varied platform , but they are always there to help and assist and the end of a chat. Most times i get increased sales and traffic on the website from a promotion email. Im still building my subscribers but i know when this is a lot higher i will get a huge growth in my sales. Its far cheaper than any other form of promotion that gets you gauranteed results. As i see things this is the way forward and with there help you will drive sales to your website. And it gets you followers on the major social media platforms due to promotions. So its a win win and i know i will grow with there help and my business has a great assistant in them helping.
It needs to be a little more easier to navigate, and for a person who is not used to this type of thing being able to do things without using the chat all the time.
It 100% drives sales and helps your brand get out there.
Easy to create and send automations as well as email campaigns. The best part is that it is one of few solutions that have sms as part of the solution. Super easy set up and on going use.
I am not able to create automations that let an email receiver exit based on clicking a link or not clicking a link. So if I want a user to jump to a new step if they click a link in my email, I am unable to set this.
I help my clients maximise their email subscriber lists by helping them set automations that do all the work for them. I love that all the stats are there on the dashboard for the client to go through plus success of each campaign can be seen by the revenue.
It connects very well with Shopify and has been a very helpful tool with growing and marketing to our subscribers. It seems like there is always something new and upcoming that they are working on to improve the service.
It would be nice to have a cold-email option for those non-subscribers and there are little things that would be nice to do or have in the service that I'm sure is something being considered for future improvements. The customer service has been so-so for being helpful.
Increasing subscribers, easy to build email templates, easy connections with Shopify