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Omnisend Logo
Omnisend
Email marketing software for ecommerce
4.6
(846)
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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
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Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 02, 2025
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Mar 14, 2019
 Source
Overall Rating:
5.0
JK
James K.
Mr
Share
"Simplicity, all i needed"
What do you like best about Omnisend?

That i don't have to copy lines of code that match to my Shopify store. And that its really simple to configure the emails using drag drop and click. Its the best experience I've had with email marketing so far and i don't want to try out other email marketing agencies. It also has very beautiful templates

What do you dislike about Omnisend?

Nothing really. All was good to me. Really easy to understand. What may be a concern in the future is having more templates. I don't think i saw any other email templates, even though the one that i am using is very clean and professional.

What problems is Omnisend solving and how is that benefiting you?

The only major problem was that my previous emails used to go to the spam folder of my clients and also, there is no need for me to code anything. The API system in Omnisend is Gold

Small Business (50 or fewer emp.)
Mar 13, 2019
 Source
Overall Rating:
5.0
AK
Achraf K.
Satisfied
Share
"Good Customer Support"
What do you like best about Omnisend?

The customer support is very helpful and reply fast

What do you dislike about Omnisend?

There is some features not available for Woocommerce :/

What problems is Omnisend solving and how is that benefiting you?

E commerce follow up Emails

Small Business (50 or fewer emp.)
Mar 12, 2019
 Source
Overall Rating:
5.0
Timi F. avatar
Timi F.
Ceo/Founder
Share
"Omnisend. Very wonderful"
What do you like best about Omnisend?

I loved everything about omnisend. IT is the perfect software for email marketing. so easy to use

What do you dislike about Omnisend?

I should be able to send the content to my customers that subscribed when the automation was disabledq

What problems is Omnisend solving and how is that benefiting you?

COnnecting with my customers more directly

Small Business (50 or fewer emp.)
Mar 11, 2019
 Source
Overall Rating:
5.0
Alfredo B. avatar
Alfredo B.
Account Executive
Share
"Great"
What do you like best about Omnisend?

Easy to use, tons of useful features (such as email marketing campaigns, pop ups for signups/discounts, etc), and overall great service.

What do you dislike about Omnisend?

there is nothing that i dislike right now.

What problems is Omnisend solving and how is that benefiting you?

Email marketing.. this makes it easy to set up automated campaigns that can be triggered by different events.

Small Business (50 or fewer emp.)
Mar 03, 2019
 Source
Overall Rating:
5.0
Harley's B. avatar
Harley's B.
Owner
Share
"Best email marketing app"
What do you like best about Omnisend?

My go to email marketing app for Shopify. Love how easy it is to set up. Easy automated emails, great service!

What do you dislike about Omnisend?

Having trouble combining my mailchimp subscriptions so everything is on Omnisend.

What problems is Omnisend solving and how is that benefiting you?

Email marketing is SOOO important, and I have a lot of work to do! I haven’t brushed the surface of what I would like to accomplish.

Mid Market (51-1000 emp.)
Feb 27, 2019
 Source
Overall Rating:
5.0
Irma L. avatar
Irma L.
Online Marketing Manager
Share
"Increasing sales with Omnisend"
What do you like best about Omnisend?

Omnisend integrates perfectly with Shopify and since the day I switched over to Omnisend I could see a massive increase in open rates and sales conversions. My account manager, Laurynas, recently helped me set up automations and my customer retention rates have already gone up.

What do you dislike about Omnisend?

My newsletters seem to start being flagged as spam more increasingly

What problems is Omnisend solving and how is that benefiting you?

Increased sales. better customer retention

Mid Market (51-1000 emp.)
Feb 26, 2019
 Source
Overall Rating:
5.0
David I. avatar
David I.
Chief Executive Officer
Share
"Best Prices and Customer Service"
What do you like best about Omnisend?

Ultra competitive prices, great customer service with personalized, tons of useful features, great deliverability rates.

What do you dislike about Omnisend?

Have to schedule duplicate campaigns if you want to reach multiple customer segments.

What problems is Omnisend solving and how is that benefiting you?

Communications with our customers on a large scale.

Mid Market (51-1000 emp.)
Feb 26, 2019
 Source
Overall Rating:
5.0
Paulius G. avatar
Paulius G.
Product Manager, Billing
Share
"Robust segmentation and marketing automation for online shop"
What do you like best about Omnisend?

Their segmentation is the best - you can slice and dice your customers to get any segment you want as they collect so many data and then allow you to filter that in all way possible.

What do you dislike about Omnisend?

There no big issues for real. Maybe they could just improve the way they inform about new features because it's difficult to keep up with their new releases.

What problems is Omnisend solving and how is that benefiting you?

We want to stay relevant to our customers so segmenting them is a must as their behaviour and preferences are different. Also, when we segment, we see better results - not only in open and click rates but also in revenue.

Mid Market (51-1000 emp.)
Feb 26, 2019
 Source
Overall Rating:
5.0
Romas J. avatar
Romas J.
Ceo And Co Founder
Share
"advanced yet simple to use marketing automation tool"
What do you like best about Omnisend?

Flexibility in building automated scenarios. Intuitive and simple user interface.

What do you dislike about Omnisend?

Reports could be a little more comprehensive.

What problems is Omnisend solving and how is that benefiting you?

We use Omnisend to automate visitor targeting via multiple channels (emails, push notifications, sms messages) based on specific visitor actions in our site as well us purchase history.

Small Business (50 or fewer emp.)
Feb 22, 2019
 Source
Overall Rating:
5.0
NH
Natasha H.
Ecommerce Owner
Share
"Great system for emails"
What do you like best about Omnisend?

It is an easy and user friendly system. I like the reports

What do you dislike about Omnisend?

There is nothing that I don't like. I haven't used all the functions yet

What problems is Omnisend solving and how is that benefiting you?

I'm only using the emails at the moment

Small Business (50 or fewer emp.)
Feb 20, 2019
 Source
Overall Rating:
5.0
PV
Pavlina V.
Mrs
Share
"Amazing App and even more amazing support! Well done Team!"
What do you like best about Omnisend?

The app does everything required for your growth.

What do you dislike about Omnisend?

Nothing to dislike. The service is so good that you will be happy to pay and have all the features. Just try it!

What problems is Omnisend solving and how is that benefiting you?

Newsletter signup forms, Automation and Welcome Emails!

Small Business (50 or fewer emp.)
Feb 19, 2019
 Source
Overall Rating:
5.0
AC
Ak C.
Mr
Share
"Great And Easy to use"
What do you like best about Omnisend?

Very easy to use and come with great templates.

What do you dislike about Omnisend?

nothing , Super easy to use and setup .very great.

What problems is Omnisend solving and how is that benefiting you?

Marketing Automation is my business problem until i found Omnisend all problem solved. Highly Recommended.

Small Business (50 or fewer emp.)
Feb 18, 2019
 Source
Overall Rating:
5.0
Garv K. avatar
Garv K.
Application Specialist
Share
"Best Exit-intent popup and mailing app for Shopify!"
What do you like best about Omnisend?

Automate your welcome and abandon cart emails! Plus get an amazing exit-intent popup! Also you can create multiple automation emails with a few clicks! Very nominal fees and amazing app+support!

What do you dislike about Omnisend?

Nothing at all. The only thing I can suggest is also give an option to select the device targeting for a form i.e. mobile or desktop. Right now we can only check "show on mobile" yes or no, but if I want a different form for mobile and different settings for desktop that's not doable.

What problems is Omnisend solving and how is that benefiting you?

Automating emails and using the exit-intent popup to collect leads

Small Business (50 or fewer emp.)
Feb 11, 2019
 Source
Overall Rating:
5.0
HB
Help B.
Ceo
Share
"Amazing proffesional experience"
What do you like best about Omnisend?

I enjoyed omnisends ability to send emails as requested to my email list whenever they hit a certain threshold.

What do you dislike about Omnisend?

There wasnt much to dislike with Omnisend, everything functioned as they said it would.

What problems is Omnisend solving and how is that benefiting you?

I am solving the problem of sending automated emails to my email list .

Small Business (50 or fewer emp.)
Feb 11, 2019
 Source
Overall Rating:
5.0
Carly H. avatar
Carly H.
Independent Distributor Countess Rank $550 K Team
Share
"Great took for a small business!"
What do you like best about Omnisend?

I got so much great feedback from my customers about the newsletter I mailed out via Omnisend! They were super impressed with the quality of design.

What do you dislike about Omnisend?

Really nothing! It took a bit to learn all the small details, but overall, it was great!

What problems is Omnisend solving and how is that benefiting you?

Trying to reach ALL of my customers. Some social media platforms are making it increasingly difficult to do business these days so I knew I needed an alternative.

Small Business (50 or fewer emp.)
Feb 11, 2019
 Source
Overall Rating:
5.0
MZ
Marie Kristalyn Z.
Consultant
Share
"Amazing App"
What do you like best about Omnisend?

I just sent my first email marketing campaign with Omnisend. I was pleasantly surprised at the intuitive navigation, flexibility and editing tools available. I would highly recommend this solution to those seeking an efficient and user friendly email marketing campaign solutions provider. I'll likely explore more features on my next campaign as I review additional functionality.

What do you dislike about Omnisend?

None at all. This application is really great! Very easy to use

What problems is Omnisend solving and how is that benefiting you?

None. I cannot think of anything

Small Business (50 or fewer emp.)
Feb 10, 2019
 Source
Overall Rating:
5.0
MM
Mario M.
Ceo
Share
"Great Tool"
What do you like best about Omnisend?

The easy way to do all the stuff is just great

What do you dislike about Omnisend?

not yet there, until now all the program is great

What problems is Omnisend solving and how is that benefiting you?

Email marketing and subscriptions

Small Business (50 or fewer emp.)
Feb 08, 2019
 Source
Overall Rating:
5.0
BD
Borja D.
Co Founder & Ceo
Share
"Love it!!"
What do you like best about Omnisend?

We love all the features Omnisend offer us

What do you dislike about Omnisend?

nothing so far, we really like Omnisend.

What problems is Omnisend solving and how is that benefiting you?

Email automation

Small Business (50 or fewer emp.)
Jan 30, 2019
 Source
Overall Rating:
5.0
DJ
Da Vena J.
Owner
Share
"Best email marketing tool hands down"
What do you like best about Omnisend?

I love that this tool allows me to use data from my online store sells to target and retain customers. This platform has been an invaluable tool in the relaunch of my web store.

What do you dislike about Omnisend?

I don't have any complaints about the product

What problems is Omnisend solving and how is that benefiting you?

The ability to target the right customers to communicate with using a broad set of tools available to me 24 hours a day.

Small Business (50 or fewer emp.)
Jan 01, 2019
 Source
Overall Rating:
5.0
MB
Mitchell B.
Owner
Share
"Easy System to Use"
What do you like best about Omnisend?

It is easy to figure out without assistance. It allows emails building based on the purchase item from your store.

What do you dislike about Omnisend?

I think it should also provide pop ups with exit intent and features like the Privy App.

What problems is Omnisend solving and how is that benefiting you?

I will realize personalized email targeting. I love the easy understanding platform. Its simple to understand!

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