Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
The easy integration with BigCommerce to provide automated emails for potential customers and customers, and lots of customizable options. The pop up forms and tracking everything is great.
Not much it's pretty great and customer service is top notch and fast. They resolve problems fast and haven't had any problems. Oh one thing is to have a brand style guide that is global.
Using it to help convert visitors, track their usage and send automated emails for abandoned carts and welcome emails. It's let's me just sit back and it do all the work.
The automation works lovely. We have made more sales using practical workflows, like the abandoned cart. We love the pop-up and the dynamic sales discount codes.
Maybe that we can have more free reports.
Increasing my database and segment my clients.
I like that the templates are very updated. Also that it can combine with the brand colors or style. I like how easy it is to move the content block from one spot to another and how easy it is to upload images or videos.
Well, I am a native Spanish speaker, and it doesn't have all the features in that language or the tutorial videos. It would be nice to have the Spanish version of it.
It solves the engagement on my email database. I notice since the template is lovely, people are more willing to open, engage and even buy from it. Yes is the first time we have seen that one massive mail service.
Simplicity and use-ability is our favorite thing about omnisend!
Email limits. For the price we pay we feel we should be able to send many more emails.
We are adding an additional sales stream to our businesses. Sales, data, and customer interaction.
The most impressive thing about Omnisend is how easy they make it to build both decent looking emails, and automation as well. The interface is intuitive, the customizations are plentiful, and there are options for much deeper customization and future opportunities as well. They also provide a wealth of information both in webinars, help documentation, and via tooltips in the application that answer pretty much every question you have - whether it's about the application itself or marketing automation and best practices in general. This has helped me grasp concepts and more complex ideas more easily which have turned in to actionable items and results.
There isn't much to dislike about Omnisend so far, but I did wish they had a few more templated options or pre-built options that didn't require so much customization out of the bock. The line-height, spacing, text choices, etc. that are canned do require a lot of changes and only some of the modules available in the editor allow you to save them for future use. Assuming this will be fixed in the future if it already isn't on the way.
The biggest problem I'm solving with Omnisend is saving time and making sure all of my boxes are checked to maximize contact with my customers on a regular basis. They make it easy, including really robust reporting and a nice dashboard that makes turning things on/off, A/B testing, customization, etc really easy. I'm realizing more and more about my audience that I wouldn't have if I didn't have some of the reporting for analytics, and the easy of use for creating new experiments.
What I like best is how easy it is to navigate
I dislike that I cannot upload big pictures
As of right now, we are not solving any issues. My customers open all campaigns that's a great benefit
I have amazing features for my business, specifically the automations and insights on my customer's behavior on my store, what products they are looking and interested in, etc.
I would love it if they had an app, but im sure they will have one in the future, and for now it's easy to work on the website from my phone on the browser. have no complaints other than that!
Oh, the biggest issue i had with my previous email provider was the lack of automations and behaviour based actions, this is the biggest win with omnisend for me!
The analytics and automation! Its truly beneficial to my store.
The automatic 10% discounts. Its hard to find out how to deactivate them as they are consistently pushed onto the store.
Just getting and capturing important data to learn the behaviors of my shoppers.
I did find it difficult and still do as its a varied platform , but they are always there to help and assist and the end of a chat. Most times i get increased sales and traffic on the website from a promotion email. Im still building my subscribers but i know when this is a lot higher i will get a huge growth in my sales. Its far cheaper than any other form of promotion that gets you gauranteed results. As i see things this is the way forward and with there help you will drive sales to your website. And it gets you followers on the major social media platforms due to promotions. So its a win win and i know i will grow with there help and my business has a great assistant in them helping.
It needs to be a little more easier to navigate, and for a person who is not used to this type of thing being able to do things without using the chat all the time.
It 100% drives sales and helps your brand get out there.
Easy to create and send automations as well as email campaigns. The best part is that it is one of few solutions that have sms as part of the solution. Super easy set up and on going use.
I am not able to create automations that let an email receiver exit based on clicking a link or not clicking a link. So if I want a user to jump to a new step if they click a link in my email, I am unable to set this.
I help my clients maximise their email subscriber lists by helping them set automations that do all the work for them. I love that all the stats are there on the dashboard for the client to go through plus success of each campaign can be seen by the revenue.
Omnisend has an excellent customer service team. Their reps are responsive and knowledgeable. I can't thank them enough for helping us set everything up on Shopify.
- Templates: I wish creating and updating templates were more intuitive - Image drag and drop: I wish I could just drag and drop image files to email campaigns
Omnisend offered a great solution for email marketing - especially for automated emails.
The tool is very powerful and intuitive.
I haven't experienced downsides until now.
We use omnisend for communicating with customers through email (+ some of the other features, like forms and syncing lists with facebook ads). The benefit is their flushed out segmentation.
The simplicity of how easy it is to use the website to structure the emails to send out to customers. The software is very user friendly compared to others I have tried.
I was a little bit disappointed when they changed the pricing structure recently. It is definitely still worth paying for. I would like video tutorials with tips and advice on how to make emails better.
I was struggling to alert customers to sales when we would discount items. Omnisend allows us to let them know when we have a promotion and it has increased our revenue. It also allows us to track how many customers are returning using their detailed reports
Campaign and how you can boost them and the flexibility around builder and design. How easily you can segment the users.
Nothing at the moment. Maybe some more user-friendly interface and how you can directly import templates in emails.
Client lifetime value increase, campaigns and automation
The ease of use and the versatility! 10 Thumbs up! Yes, I'm all thumbs...
NOTHING! The app is everything I love in an email app.
i don't have to think about the data after I send it. The comprehensive information is super helpful
The automation feature is easy to use and effective. Saving blocks as templates simplifies creating new campaigns.
I'd love to be able to create custom landing pages that we could link to when running campaigns. I also dislike that the price of plans significantly increases when adding subscribers.
Omnisend has solved our search for a user-friendly platform that fully integrates with our Shopify site.
I love the ease in which I can automate.
Nothing so far... everything works like a dream!
I'm getting more abandoned carts recovered. It's raised my success rate to around 4% from 2%.
very easy to learn how to work with the app through an amicable interface and handy online tutorials
The only feature I found somewhat harder to work with was to create segments and also so send an email only to those new members for these segment, excluding the ones I already sent the campaign
I'm fully automating and improving my email responses to any trigger clients might activate, and also very easy to create and send many static campaigns
Ease of use and excellent customer service, and priced great.
So far i have not run into any issues with omnisend
I am solving email campaigns and soon to be text message marketing
I have really enjoyed using Omnisend as part of our marketing strategy. I am not someone who was trained in design or coding, so a platform that makes it easy to create, follow up and keep track of our email efforts is vital, and Omnisend does just that. It easily integrates with our ecommerce site, and it's been a joy to run a/b tests, create segemnts, come up with automated campaigns and explore all that email has to offer with Omnisend. Would highly recommend to any marketer looking for an email tool that's easy to set up (in all aspects) and for smaller teams who really need to be able to do it all.
Creating audience segments can be hard and takes some time to get used to, but once you get the hand of it, using those is great to optimize email marketing campaigns.
We are trying to generate more awareness of our brand and products within a very specific niche. Email has really helped us understand our target and what messages can help drive sales.