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Omnisend
Email marketing software for ecommerce
4.6

( 846 )

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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to SendPulse?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 07, 2026
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846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
MM
Maher M.
Head Of Digital Transformation
Share
"Exceptional tool, amazing service"
What do you like best about Omnisend?

The tool is very powerful and intuitive.

What do you dislike about Omnisend?

I haven't experienced downsides until now.

What problems is Omnisend solving and how is that benefiting you?

We use omnisend for communicating with customers through email (+ some of the other features, like forms and syncing lists with facebook ads). The benefit is their flushed out segmentation.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very Intuitive Platform"
What do you like best about Omnisend?

The platform is very intuitive, easy to use. In addition to that, there are many valuable articles that help you with new features.

What do you dislike about Omnisend?

Although it is very ready-to-use, at the same time, it may seem a bit too structured sometimes.

What problems is Omnisend solving and how is that benefiting you?

I use Omnisend to inform my customers about new products and special discounts. This helps increase product sales, sales that otherwise we would not be having.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy and automated marketing"
What do you like best about Omnisend?

I love the email automations that my account manager helped me set up quickly and efficiently. They have helped scale my business with little maintenance. I also love the detailed segmenting options that integrate with my Shopify store. It allows me to send specific email campaigns for various customer segments. I also love their SMS and how it can be utilized within the automations to work in tandem with the emails.

What do you dislike about Omnisend?

I wish they had some better reporting and analytics. We have hundreds of SKUs on our website so it would be great if I could easily see what product(s) was/were purchased from campaigns at a glance.

What problems is Omnisend solving and how is that benefiting you?

I am a one-woman marketing department and Omnisend has allowed me to send automated and successful manual email marketing campaigns that drive huge revenue with minimum effort.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
VB
Vienne B.
Founder
Share
"Great customer service"
What do you like best about Omnisend?

Omnisend has an excellent customer service team. Their reps are responsive and knowledgeable. I can't thank them enough for helping us set everything up on Shopify.

What do you dislike about Omnisend?

- Templates: I wish creating and updating templates were more intuitive - Image drag and drop: I wish I could just drag and drop image files to email campaigns

What problems is Omnisend solving and how is that benefiting you?

Omnisend offered a great solution for email marketing - especially for automated emails.

Small Business (50 or fewer emp.)
Nov 10, 2021
 Source
Overall Rating:
5.0
NC
Nino C.
Director
Share
"Omnisend is an easy to use must have business tool"
What do you like best about Omnisend?

The simplicity of how easy it is to use the website to structure the emails to send out to customers. The software is very user friendly compared to others I have tried.

What do you dislike about Omnisend?

I was a little bit disappointed when they changed the pricing structure recently. It is definitely still worth paying for. I would like video tutorials with tips and advice on how to make emails better.

What problems is Omnisend solving and how is that benefiting you?

I was struggling to alert customers to sales when we would discount items. Omnisend allows us to let them know when we have a promotion and it has increased our revenue. It also allows us to track how many customers are returning using their detailed reports

Small Business (50 or fewer emp.)
Nov 10, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"RECOMMENDED"
What do you like best about Omnisend?

Easy automation settings. You don't need code HTML to get things done.

What do you dislike about Omnisend?

VERY LIMITED metric options. You have to go mail per mail to see your unsubscribers, sales per period,etc, there's no clickmap for mails in automations.

What problems is Omnisend solving and how is that benefiting you?

Hanging fruit leads

Small Business (50 or fewer emp.)
Nov 10, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Super easy to use email marketing system"
What do you like best about Omnisend?

I love how intuitive the app itself is and how many customizable options it gives you for your email marketing. It has a lot of different options and integrations.

What do you dislike about Omnisend?

I dislike how the app isn't entirely free. You have to have less than a certain amount of subscribers to be able to use the "free" version, otherwise you'll have to pay.

What problems is Omnisend solving and how is that benefiting you?

I am solving the problem of not interacting with my email list, and the benefits i have realized is i am able to put my brand out in front of my already interested subscriber list.

Small Business (50 or fewer emp.)
Nov 10, 2021
 Source
Overall Rating:
5.0
Prince . avatar
Prince .
Founder
Share
"Best Automation for ecom"
What do you like best about Omnisend?

Campaign and how you can boost them and the flexibility around builder and design. How easily you can segment the users.

What do you dislike about Omnisend?

Nothing at the moment. Maybe some more user-friendly interface and how you can directly import templates in emails.

What problems is Omnisend solving and how is that benefiting you?

Client lifetime value increase, campaigns and automation

Small Business (50 or fewer emp.)
Aug 11, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great application for email marketing!"
What do you like best about Omnisend?

Newsletter pop up, it automatically emails the customer with a discount code

What do you dislike about Omnisend?

I'm not able to change the font to exactly what I want, but not a big deal.

What problems is Omnisend solving and how is that benefiting you?

Newsletter pop up, it automatically emails the customer with a discount code

Small Business (50 or fewer emp.)
Aug 09, 2021
 Source
Overall Rating:
5.0
DW
Dickie W.
Ceo
Share
"Great App!"
What do you like best about Omnisend?

The ease of use and the versatility! 10 Thumbs up! Yes, I'm all thumbs...

What do you dislike about Omnisend?

NOTHING! The app is everything I love in an email app.

What problems is Omnisend solving and how is that benefiting you?

i don't have to think about the data after I send it. The comprehensive information is super helpful