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Omnisend Logo
Omnisend
Email marketing software for ecommerce
4.6
(846)
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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
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Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 03, 2025
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Mar 17, 2018
 Source
Overall Rating:
5.0
OU
Old Schoolers U.
Merchant
Share
"Ease of use and effective, even for noobs"
What do you like best about Omnisend?

I love Omnisend! It's easy to use for a noob like me, and effective. I got decent results within the 14-day trial period. The rates are also much more affordable than most I've looked into. I'm sticking with Omnisend and recommending it to my family and friends who are both on startup like me, and a few who are already established. #omnisend #oldschoolersunite

What do you dislike about Omnisend?

here are no downsides I have encountered so far.

What problems is Omnisend solving and how is that benefiting you?

I was able to effectively boost my sales through effectively timed email marketing.

Small Business (50 or fewer emp.)
Mar 13, 2018
 Source
Overall Rating:
5.0
JP
Jelle P.
Founder
Share
"Freakingly amazing to use"
What do you like best about Omnisend?

The functionality of the program is very effective which makes it spot on to use for your newsletters

What do you dislike about Omnisend?

The fact that there isn't an iPhone App yet

What problems is Omnisend solving and how is that benefiting you?

with Onmisend I can send all the people that are fans of my brand a newsletter in a split of a second

Small Business (50 or fewer emp.)
Mar 13, 2018
 Source
Overall Rating:
5.0
TT
Tricia T.
Founder
Share
"Easy to Use, Nice Templates"
What do you like best about Omnisend?

I like the customizations available within the templates and I like the ease of managing lists. #omnisend Jasper Swag

What do you dislike about Omnisend?

Some limitations to the templates - I would like to be able to control the logo space more than I can currently.

What problems is Omnisend solving and how is that benefiting you?

Staying in touch with customers and clients, automatic reply emails from website, thank you emails. Saves me time, keeps me connected,

Small Business (50 or fewer emp.)
Mar 12, 2018
 Source
Overall Rating:
5.0
SI
Susan I.
Owner & Sales Manager
Share
"Have been using this software for over a year now & very very happy"
What do you like best about Omnisend?

#omnisend is awesome! I have been a customer now for over a year & been very happy. I shopped around a lot and tried out several different platforms, but honestly have found Omnisend the most user friendly, cost effective maketing software which takes care of all your online marketing.

What do you dislike about Omnisend?

To be honest, there isnt any issues with this platform that I can report on. Any issues we have had, the support you get day or night from Omnisend is second to none. They work quickly to fix any issues & ensure you are 100% happy once its fixed.

What problems is Omnisend solving and how is that benefiting you?

We have used Omnisend for our email marketing, its amazingly easy to use and quick to get a grasp of. I use shopify & it links in with my site & you can select products from there, which is one of its best features (as all other platforms I looked at you had to manually upload all products and links), I use it to collect email addresses on our website, and for re-targetting / abandon cart emails, which are super effective.

Small Business (50 or fewer emp.)
Mar 10, 2018
 Source
Overall Rating:
5.0
JR
Jackson R.
Founder
Share
"Omnisend is a premium triple-A E-mail service. It pays for itself tenfold."
What do you like best about Omnisend?

Omnisend offers the ability to effortlessly create e-mail list segments based on factors such as country, or how many orders the user has placed. This means I can better target my customers without an onslaught of manual data entry. This is especially effective when creating tiered VIP lists or special offers to specific customers. I also send different e-mails to different countries as marketing needs to be as tailored as possible. Especially useful when offering a seamless experience via price, shipping times etc. www.norseblood.com #omnisend

What do you dislike about Omnisend?

Cannot preview e-mails for different devices meaning the default preview isn't always accurate. www.norseblood.com #omnisend

What problems is Omnisend solving and how is that benefiting you?

Customer segmentation Bulk e-mails Importing/exporting e-mails & effective paper trail creation

Small Business (50 or fewer emp.)
Mar 09, 2018
 Source
Overall Rating:
5.0
EE
Elaine E.
Founder
Share
"Omnisend is awesome! Best email marketing software for the price."
What do you like best about Omnisend?

Omnisend is easy to use with great templates and integration with Shopify. They've been expanding their features a TON and came up with really cool coupon templates, sign up boxes, etc. The perfect tool for small-medium businesses! Loving #omnisend

What do you dislike about Omnisend?

I wish we could integrate it with shopify product reviews - I would love to send an email where a customer can review a product directly within the email rather than having to link back to my site, www.aerialyogagear.com

What problems is Omnisend solving and how is that benefiting you?

Omnisend takes care of abandoned carts, marketing campaigns, and sign up forms. We've seen great improvements in all of these areas since switching to Omnisend.

Small Business (50 or fewer emp.)
Mar 07, 2018
 Source
Overall Rating:
5.0
CR
Cloe R.
Founder
Share
"Useful and Easy to Use!"
What do you like best about Omnisend?

It is very easy to use and set up, but more importantly very cheap for all it has to offer. Available for both Shopify and BigComemrce. #omnisend

What do you dislike about Omnisend?

Emails could offer a little more option regarding design. No landing pages for lead captures or possibility of offering content instead of discount (example: ebooks -guides, etc)

What problems is Omnisend solving and how is that benefiting you?

Email automation - Pop-ups - Email campaign

Small Business (50 or fewer emp.)
Mar 07, 2018
 Source
Overall Rating:
5.0
JA
Jarred A.
Ceo/Co Founder
Share
"Very Simple Yet Productive email app"
What do you like best about Omnisend?

Having the ability to copy previous email campaigns in order to re-run over and over again.

What do you dislike about Omnisend?

More tools to help gather more emails for our business.

What problems is Omnisend solving and how is that benefiting you?

Staying in communication with my Customer base!

Small Business (50 or fewer emp.)
Mar 07, 2018
 Source
Overall Rating:
5.0
MA
Moe A.
Founder
Share
"Provides professional emails & very easy to use to send emails to your customers"
What do you like best about Omnisend?

the simplicity of putting the campaign together, it reaches out to my customers very easy , they know what I am selling

What do you dislike about Omnisend?

When I go to my subscribers, I have to go from page to page to see everything, I would like the ability to search by date or newest subscriber, will save a lot of time.

What problems is Omnisend solving and how is that benefiting you?

Reaching out to my online customers, some apps I had difficulties using and got frustrating to use, this is easy and can reach out to my subscribers.

Small Business (50 or fewer emp.)
Feb 27, 2018
 Source
Overall Rating:
5.0
AK
Aurelija K.
Founder
Share
"Powerful and easy"
What do you like best about Omnisend?

How easy it is to get started. Compared to the rest of platforms I've tried, you really need to "learn" the interface and the whole set up process to get something out. Not with Omnisend. Newsletter templates and automation workflows come out-of-box, which helps to start in minutes. At the same time, Omnisend is powerful enough to customize email content in any way you want, so the platform feels balanced for speed and customization.

What do you dislike about Omnisend?

More newsletter templates would be nice to have, yet no major complains.

What problems is Omnisend solving and how is that benefiting you?

The biggest advantage Omnisend gives to my business is the ability to manage everything in one unified platform. I finally feel like I don't need to use multiple platforms to manage subscribers, customers and newsletters, as Omnisend handles all the marketing pretty well.

Small Business (50 or fewer emp.)
Feb 20, 2018
 Source
Overall Rating:
5.0
CL
Cassie L.
Founder
Share
"Finally - An Email Platform That Fulfills All Your Needs"
What do you like best about Omnisend?

I've been using Omnisend for the past six months and and all I have is praises. I've been looking for a marketing platform that would have it all. And they do! Automation, signup forms, reports, popups, newsletters, boosting features... And you don't need additional platforms for such features as wheel of fortune for example. Also major props - fantastic support, they are easy to reach and very helpful. Omnisend just has this very youthful and smart view when it comes to business and their own platform. They are always looking for ways to improve, listens to customer complaints and comes up with new and awesome features in short periods of time.

What do you dislike about Omnisend?

Not much to dislike really, only maybe I'd like their upcoming features to be live NOW, just because I can't wait that long haha.

What problems is Omnisend solving and how is that benefiting you?

Mostly with other tools I always was missing some kind of feature that was essential to me. Maybe their automation workflows we're poor, maybe they didn't provide quality report tools, maybe their support was non-existent. With Omnisend I have no troubles yet.

Small Business (50 or fewer emp.)
Jan 30, 2018
 Source
Overall Rating:
5.0
DM
Diana M.
Founder
Share
"Great for beginners! MUCH better than Mailchimp!"
What do you like best about Omnisend?

I was so happy that I could send my newsletter lightning fast. It took me literally 7 minutes. I remember I tried to create my newsletter with Mailchimp - first time took me like 2 hours, and after that it still took me forever. Which is why I quit them. Luckily found omnisend :)

What do you dislike about Omnisend?

Nothing when I was using it. It is a great program

What problems is Omnisend solving and how is that benefiting you?

It's good that I got to send beautiful newsletters. Their automation stuff is really cool too. It took me a bit longer to set that up (probably about 2 hours or so), but now those emails get sent automatically. Fantastic!

Small Business (50 or fewer emp.)
Jun 07, 2017
 Source
Overall Rating:
5.0
LN
Lauren N.
Director Of Marketing & E Commerce
Share
"Best eCommerce email platform for small biz"
What do you like best about Omnisend?

Easy to use, has all the bells and whistles I could want. Automatic marketing flows, timed pop ups, beautifully designed and customizable forms, straight forward reporting, easy importing of addresses. It's all here for the same price as the other guys, and way more user friendly. Built specifically for eCommerce. I've used MailChimp & Campaign Monitor and this is by far my favorites. Free trial up to 15k emails a month or max 2k a day, after that it's $10 a month.

What do you dislike about Omnisend?

That I didn't find it sooner and that more people aren't talking about it. I swear I don't work for them, I just really appreciate this platform.

What problems is Omnisend solving and how is that benefiting you?

Building our mailing list, sending out coupon codes for signing up, automatic cart abandonment emails, marketing campaign emails, newsletter, entry, exit & timed sign up pop ups.

Small Business (50 or fewer emp.)
Mar 31, 2016
 Source
Overall Rating:
5.0
TK
Tom K.
Ceo At Kitoks.Com Ltd.
Share
"Easy to use. Effective platform for ecommerce "
What do you like best about Omnisend?

It is a great product, intuitive and easy to use. It's amazing software which helped us to re-engage customers, recover abandoned carts. Product Picker which let me add products and use them in newsletter with all information is amazing!

What do you dislike about Omnisend?

I wish we could send automated delivery updates, notify people when product back in stock. I hope their will add it soon.

What problems is Omnisend solving and how is that benefiting you?

There are tremendous business benefits, simply to be able to access everything in one space

Mid Market (51-1000 emp.)
Jan 28, 2024
 Source
Overall Rating:
4.5
GC
Giles C.
Head Of Innovation & Marketing Operations
Share
"Excellent Integrations and UI"
What do you like best about Omnisend?

A nice clean UI and the import of lists is fast and reliable. The ability to create segments is helpful (but you can end up with too many.) Creating automations is nice and easy. This is a well designed and well considered platform.

What do you dislike about Omnisend?

You can spend a lot of time creating so many segments that it can lead to having more data to analyse, which can be harder to develop a real ROI understanding.

What problems is Omnisend solving and how is that benefiting you?

Ease of automation and integration for SMS and email campaigns with effective and useful segmentation tools.

Small Business (50 or fewer emp.)
Jan 09, 2024
 Source
Overall Rating:
4.5
SD
Stephanie D.
Founder
Share
"OmniSend has awesome features! This is an awesome company that is very flexible!"
What do you like best about Omnisend?

24/7 customer care and very open to ideas

What do you dislike about Omnisend?

A few features are work arounds instead of being in place.

What problems is Omnisend solving and how is that benefiting you?

It's allowing me to organize the office and get email / SMS campaigns to the clients enhancing communicationa and keeping them on schedule.

Small Business (50 or fewer emp.)
Jan 08, 2024
 Source
Overall Rating:
4.5
Beverly L. avatar
Beverly L.
Editor In Chief
Share
"Best Email Marketing App"
What do you like best about Omnisend?

I've tried Mailchimp, Klaviyo, Privvy, and Hubspot, and is by far the best email marketing platform for e-commerce. The customer service is outstanding and the customizability is so really intuitive important. I would recommend it!

What do you dislike about Omnisend?

I would say the price is on the expensive side, given the features, but I always make back the subscription cost each month.

What problems is Omnisend solving and how is that benefiting you?

It helps me quickly onboard new customers. Their automation, such as abandoned cart or checkout and welcome series, are top-notch.

Small Business (50 or fewer emp.)
Jul 27, 2023
 Source
Overall Rating:
4.5
MR
Michael R.
Founder
Share
"So far so good"
What do you like best about Omnisend?

Great features and I love the way it connects to our Woocommerce platform. They have great support anytime I have needed anything.

What do you dislike about Omnisend?

Nothing major so far, just a little bit of getting used to the interface, etc.

What problems is Omnisend solving and how is that benefiting you?

Giving us a lot better segmentation of our data.

Small Business (50 or fewer emp.)
Apr 27, 2023
 Source
Overall Rating:
4.5
Claudia M. R. avatar
Claudia M. R.
Digital Marketing Manager
Share
"Good expeerience and good results"
What do you like best about Omnisend?

The fact that I can design easily templates and our audience is responding to them. Is also very easy to see the data and analytics, so you can improve your campaigns.

What do you dislike about Omnisend?

I still can't figure out how to create a welcome page where people can actually subscribe to the newsletter. Also, I would like to know how to create automatic emails where only a group of people receibe that information.

What problems is Omnisend solving and how is that benefiting you?

Omnisend let us, as a company, to have very close communication with clients. Is working quite well at the moment, and let us be creative with our content creation and email marketing.

Small Business (50 or fewer emp.)
Apr 26, 2023
 Source
Overall Rating:
4.5
RV
Ron V.
Founder
Share
"Positive experience when dealing with Omnisend"
What do you like best about Omnisend?

The Omnisend staff have always been extremely helpful and always in a very timely manner. There is never a long waiting time. The creativity in building the segments.

What do you dislike about Omnisend?

For a small start-up company, it would be nice to have one step between the free version and the first paid version. The segment builder can be tricky at times.

What problems is Omnisend solving and how is that benefiting you?

We were looking to create an automated welcome email to new subscribers, and we were able to create one using an Omnisend automation form. This ensures new subscribers get an immediate welcome email when subscribing.

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