Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
I love Omnisend! It's easy to use for a noob like me, and effective. I got decent results within the 14-day trial period. The rates are also much more affordable than most I've looked into. I'm sticking with Omnisend and recommending it to my family and friends who are both on startup like me, and a few who are already established. #omnisend #oldschoolersunite
here are no downsides I have encountered so far.
I was able to effectively boost my sales through effectively timed email marketing.
The functionality of the program is very effective which makes it spot on to use for your newsletters
The fact that there isn't an iPhone App yet
with Onmisend I can send all the people that are fans of my brand a newsletter in a split of a second
I like the customizations available within the templates and I like the ease of managing lists. #omnisend Jasper Swag
Some limitations to the templates - I would like to be able to control the logo space more than I can currently.
Staying in touch with customers and clients, automatic reply emails from website, thank you emails. Saves me time, keeps me connected,
#omnisend is awesome! I have been a customer now for over a year & been very happy. I shopped around a lot and tried out several different platforms, but honestly have found Omnisend the most user friendly, cost effective maketing software which takes care of all your online marketing.
To be honest, there isnt any issues with this platform that I can report on. Any issues we have had, the support you get day or night from Omnisend is second to none. They work quickly to fix any issues & ensure you are 100% happy once its fixed.
We have used Omnisend for our email marketing, its amazingly easy to use and quick to get a grasp of. I use shopify & it links in with my site & you can select products from there, which is one of its best features (as all other platforms I looked at you had to manually upload all products and links), I use it to collect email addresses on our website, and for re-targetting / abandon cart emails, which are super effective.
Omnisend offers the ability to effortlessly create e-mail list segments based on factors such as country, or how many orders the user has placed. This means I can better target my customers without an onslaught of manual data entry. This is especially effective when creating tiered VIP lists or special offers to specific customers. I also send different e-mails to different countries as marketing needs to be as tailored as possible. Especially useful when offering a seamless experience via price, shipping times etc. www.norseblood.com #omnisend
Cannot preview e-mails for different devices meaning the default preview isn't always accurate. www.norseblood.com #omnisend
Customer segmentation Bulk e-mails Importing/exporting e-mails & effective paper trail creation
Omnisend is easy to use with great templates and integration with Shopify. They've been expanding their features a TON and came up with really cool coupon templates, sign up boxes, etc. The perfect tool for small-medium businesses! Loving #omnisend
I wish we could integrate it with shopify product reviews - I would love to send an email where a customer can review a product directly within the email rather than having to link back to my site, www.aerialyogagear.com
Omnisend takes care of abandoned carts, marketing campaigns, and sign up forms. We've seen great improvements in all of these areas since switching to Omnisend.
It is very easy to use and set up, but more importantly very cheap for all it has to offer. Available for both Shopify and BigComemrce. #omnisend
Emails could offer a little more option regarding design. No landing pages for lead captures or possibility of offering content instead of discount (example: ebooks -guides, etc)
Email automation - Pop-ups - Email campaign
Having the ability to copy previous email campaigns in order to re-run over and over again.
More tools to help gather more emails for our business.
Staying in communication with my Customer base!
the simplicity of putting the campaign together, it reaches out to my customers very easy , they know what I am selling
When I go to my subscribers, I have to go from page to page to see everything, I would like the ability to search by date or newest subscriber, will save a lot of time.
Reaching out to my online customers, some apps I had difficulties using and got frustrating to use, this is easy and can reach out to my subscribers.
How easy it is to get started. Compared to the rest of platforms I've tried, you really need to "learn" the interface and the whole set up process to get something out. Not with Omnisend. Newsletter templates and automation workflows come out-of-box, which helps to start in minutes. At the same time, Omnisend is powerful enough to customize email content in any way you want, so the platform feels balanced for speed and customization.
More newsletter templates would be nice to have, yet no major complains.
The biggest advantage Omnisend gives to my business is the ability to manage everything in one unified platform. I finally feel like I don't need to use multiple platforms to manage subscribers, customers and newsletters, as Omnisend handles all the marketing pretty well.
I've been using Omnisend for the past six months and and all I have is praises. I've been looking for a marketing platform that would have it all. And they do! Automation, signup forms, reports, popups, newsletters, boosting features... And you don't need additional platforms for such features as wheel of fortune for example. Also major props - fantastic support, they are easy to reach and very helpful. Omnisend just has this very youthful and smart view when it comes to business and their own platform. They are always looking for ways to improve, listens to customer complaints and comes up with new and awesome features in short periods of time.
Not much to dislike really, only maybe I'd like their upcoming features to be live NOW, just because I can't wait that long haha.
Mostly with other tools I always was missing some kind of feature that was essential to me. Maybe their automation workflows we're poor, maybe they didn't provide quality report tools, maybe their support was non-existent. With Omnisend I have no troubles yet.
I was so happy that I could send my newsletter lightning fast. It took me literally 7 minutes. I remember I tried to create my newsletter with Mailchimp - first time took me like 2 hours, and after that it still took me forever. Which is why I quit them. Luckily found omnisend :)
Nothing when I was using it. It is a great program
It's good that I got to send beautiful newsletters. Their automation stuff is really cool too. It took me a bit longer to set that up (probably about 2 hours or so), but now those emails get sent automatically. Fantastic!
Easy to use, has all the bells and whistles I could want. Automatic marketing flows, timed pop ups, beautifully designed and customizable forms, straight forward reporting, easy importing of addresses. It's all here for the same price as the other guys, and way more user friendly. Built specifically for eCommerce. I've used MailChimp & Campaign Monitor and this is by far my favorites. Free trial up to 15k emails a month or max 2k a day, after that it's $10 a month.
That I didn't find it sooner and that more people aren't talking about it. I swear I don't work for them, I just really appreciate this platform.
Building our mailing list, sending out coupon codes for signing up, automatic cart abandonment emails, marketing campaign emails, newsletter, entry, exit & timed sign up pop ups.
It is a great product, intuitive and easy to use. It's amazing software which helped us to re-engage customers, recover abandoned carts. Product Picker which let me add products and use them in newsletter with all information is amazing!
I wish we could send automated delivery updates, notify people when product back in stock. I hope their will add it soon.
There are tremendous business benefits, simply to be able to access everything in one space
A nice clean UI and the import of lists is fast and reliable. The ability to create segments is helpful (but you can end up with too many.) Creating automations is nice and easy. This is a well designed and well considered platform.
You can spend a lot of time creating so many segments that it can lead to having more data to analyse, which can be harder to develop a real ROI understanding.
Ease of automation and integration for SMS and email campaigns with effective and useful segmentation tools.
24/7 customer care and very open to ideas
A few features are work arounds instead of being in place.
It's allowing me to organize the office and get email / SMS campaigns to the clients enhancing communicationa and keeping them on schedule.
I've tried Mailchimp, Klaviyo, Privvy, and Hubspot, and is by far the best email marketing platform for e-commerce. The customer service is outstanding and the customizability is so really intuitive important. I would recommend it!
I would say the price is on the expensive side, given the features, but I always make back the subscription cost each month.
It helps me quickly onboard new customers. Their automation, such as abandoned cart or checkout and welcome series, are top-notch.
Great features and I love the way it connects to our Woocommerce platform. They have great support anytime I have needed anything.
Nothing major so far, just a little bit of getting used to the interface, etc.
Giving us a lot better segmentation of our data.
The fact that I can design easily templates and our audience is responding to them. Is also very easy to see the data and analytics, so you can improve your campaigns.
I still can't figure out how to create a welcome page where people can actually subscribe to the newsletter. Also, I would like to know how to create automatic emails where only a group of people receibe that information.
Omnisend let us, as a company, to have very close communication with clients. Is working quite well at the moment, and let us be creative with our content creation and email marketing.
The Omnisend staff have always been extremely helpful and always in a very timely manner. There is never a long waiting time. The creativity in building the segments.
For a small start-up company, it would be nice to have one step between the free version and the first paid version. The segment builder can be tricky at times.
We were looking to create an automated welcome email to new subscribers, and we were able to create one using an Omnisend automation form. This ensures new subscribers get an immediate welcome email when subscribing.