Klaviyo Reviews & Product Details

I love everything about Klaviyo. It is easy to use and does an amazing job of segmentation and email automation. I feel as though it provides all of the functionality of a really expensive eCommerce email automation service.

I honestly don't dislike anything about this.

I am working with increasing revenue for online stores. Benefits include all of the automation that make it easy to set-up. It definitely increases your revenue.

Klaviyo is a VERY robust application that we couldn't run our business without.

The learning curve is a bit steep (but you'll be happy when you get over it).

We've implemented a complete customer-lifetime-based email marketing campaign.

The tight integration with ecommerce platforms (especially shopify) means users can segment based on behaviour.

I wish it was more accessible to a lot of people. The advanced tech comes with a little higher price tag compared to some other industry leaders

We earn up to 35% of revenue through email marketing with Klaviyo

Ease of use, the simple interface and the multitude of things you can do. I love the super easy segmentation, drag'n'drop editor, Facebook integration and much more

I really would like workflows to be more advanced. Right now they only trigger email activity - but it would be nice to have workflows operate internal maintenance on customer properties etc. Like "Property A is set to XY - then set Property Z to XY" or similar

Super simple email follow ups, campaigns, tracking etc for an ecommerce store selling wine.

Everything is easy to use, you can segment lists.

nothing, the klaviyo team always goes above and beyond especially in customer service

list segmentation

Klaivyo E-Mail Marketing is designed to keep your stress levels down, value up, and make you look like a marketing genius in the process. As an agency powering 100's of client accounts, our responsibility is to consult our clients on the best eco-system of marketing tools, processes, and platforms. Klaviyo fits into this eco-system as a 'No Brainer' component that any SMB or Mid-Market Company can use successfully from Day 1. The learning curve is tiny, while the features and capabilities are almost endless.

Truth be told, this is one area where normally I can list about a dozen or so issues on any system or platform we own licenses for. In the case of Klaviyo, there literally are no 'Cons' to speak of. So I guess I'm going to write about being a fan of hamburgers or something because there's really no other use for this box other than that. Klaviyo is literally THAT GOOD!

As an agency, our ecosystem of SMB and Mid-Marketing clients are always looking for consulting on 3rd Party Applications, Systems, and Demand Generation Processes that provide a high-yield ROI. Klaviyo delivers each and every time. The system essentially sells itself, while making the agency team look good in the process. Exceptionally strong, powerful, intuitive, and simple.

We used another email client for a while before using Klaviyo and the difference is night and day. I love the way I can immediately see how well my account is doing and the power of the segmentation is amazing.

Honestly I don't really have a any dislikes - Its a powerful email tool that has far exceeded our return on investment

We needed a more robust and easier email service that just worked and increased our ROI for every email sent and that's what Klaviyo has done for us

It integrates very nicely and easily with Shopify, including the ability to pull some analytics for customer segmentation and an 'abandoned' email recovery cart feature. Also love the different flows you can set up depending on different parameters. Email support has also been relatively good and responsive.

Price - once you've sent out over 100 or 200 test emails (if I recall correctly), you'll have to start paying to send out more test emails for your future campaign even if you haven't reached the 500 email list threshold for the next pricing tier.

We need a robust email system that integrates easily with Shopify to market and communicate with our customers. Ease-of-use and efficiency is key. Klaviyo has enabled us to do all of the above.

This program has almost limitless abilities for customization, timing, and safety features to ensure the customers are treated in a courteous manner. Amazing metrics for analyzing customer behaviors.

It is not the most intuitive software. It takes a bit of time to learn it, but once you get the hang of it there are an amazing amount of marketing possibilities provided to you.

This is helping us understand the demographic and interests of our customers. We are able to use this information to target our marketing to the appropriate groups of people, thus saving money and making our advertising more effective.

Klaviyo is awesome, particularly for ecommerce companies. I especially like how you can set up automated drip campaigns. Setting up rules around automated emails is intuitive and easy. I've used both Mailchimp & Marketo - Klaviyo wins hands down. The platform has a lot of pre-built integrations and is great if you run your ecommerce store on Shopify. Another cool feature is the ability to see individual profile activity.

The email template builder needs some love. It's not as robust as the Mailchimp email builder but it's still pretty easy to use as long as you can live with some limitations.

The way the platform is built around individual profiles helps a lot with attribution.

Their deep integration with Shopify is the main attraction for us to use their software, as well as we saw a few very successful brands already using them.

Could use tagging, and in-email click triggers that allow for further segmenting/tagging.

This really helped us simplify our email automations, from thank you's, upsells, autoresponder series to educate interested parties, abandoned cart emails, surveys and feedback from customers... and more.

I love that it integrates with our Big Commerce store and gives us transactional information, which we didn't get from Mailchimp. I also appreciate how easy it is to set up the different flows, and that they have out of the box templates to build off of.

I wish they had a chat feature for customer service. It's a bit delayed having to wait for email responses. Having a phone option would be great too. I realize that a dedicated account manager is available once our account hits a certain number, but options other than email would be great until that time. I also wish they had emojis for subject lines on campaigns.

We wanted to have a better understanding of what our customers were doing/buying on our site, which Klaviyo has helped with tremendously. Our campaigns & flows increased our web sales by 30% in 2017. The segmentations have been the most helpful, especially allowing us the market to customers for both endurance product and lifestyle product.

I love being able to send segments directly to Facebook custom audiences.

There isn't really anything I dislike about Klaviyo.

We are using Klaviyo for Email marketing for ecommerce. It allows us to segment buyers and send specific emails to those groups we customize.

Klaviyo is by far the best email marketing platform I have come across! From day one it puts your business in a place to start seeing immediate ROI. Started with MailChimp and I am so glad I made the switch!! We currently do about 15% of our online sales via referrals from Klaviyo emails.

Klaviyo is great. Any question I have had as been answered within 24 hours by their awesome support team.

We are growing an e-commerce business and the ability to keep constant contact with our customers is incredibly beneficial. The built-in analytics allow you to directly assess what works, what doesn't, and where to invest your time and energy.

I feel Klaviyo is an extension of our retail store and content site. Before we had iContact and it felt so tired and old, but with Klaviyo all our campaigns sync easily with our promotions (we can see how much a single email created in revenue, orders placed, etc) and the flows (autoresponders) are easily linked based on on-site activity. It's so nice to have everything linked together.

Nothing. Klaviyo offers great customer support, the UI is easy and nice to look at, and like I said has awesome functionality.

Before our ESP (iContact) worked independent of our retail store and web-site activity, but now with Klaviyo we can link them together. This helped us solve massive problems of sending people emails that were irrelevant to where they were in the funnel process; but now with Klaviyo our users can skip emails as they progress through the funnel on their own and only receive emails that support their journey.

I like the ability to build flows and the easy integration into our e-commerce website.

I'm unable to send text messages via the platform.

We've sold more event tickets and seen a 15% increase in online sales from email campaigns.

Ease of use. I could get up to speed using it in a short period of time.

There is nothing about it that I dislike at this time.

Follow-up and post selling to our retail customers

The versatility of Klaviyo is awesome. There is nothing Klaviyo cannot do for your business as it relates to email campaigns and daily, transactional emails that are needed. I think one of the values of Klaviyo that is understated is the UI. The user interface is quote easy once you get your head wrapped around the buttons and clicks. I wish more freelancers learned Klaviyo more so I can have Klaviyo working for us in ways we haven't imagined yet

They need to certify independent service companies so they can provide managed services to business owners

Our Abandoned cart issue was huge. Klaviyo solve that issue and then-some. Our abandoned cart % dropped by 40%. We also had an issue with capturing shoppers' data that were just browsing. We installed an exit pop up, used Klaviyo to capture email data and now we're building our customer database

the customer service, the multiple options, CRM feature, the smartest email marketing platform I ever use in a reasonable price

reporting is not manual so you can't set it up to show custom dates, the mobile version for gmail isn't not always showing but it will get fixed

Getting to know the customer and personalized the communication with her - the right message to increase conversion

Klaviyo's automation flow capabilities are incredible and are now responsible for about 10% of our revenue. On top of this their segmentation based on ecommerce events (or nonevents) is very helpful with customer retention, etc.

The service is not as well known to email service providers as mailchimp, and so initially after making the switch we did experience some deliver issues (to spam folders, etc.)

Segmentation and automation are the best parts of the Klaviyo software, these features have kept us in constant contact with our customers, keeping us top of mind and raising revenue.