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Klaviyo Logo
Klaviyo
Email Marketing Automation Simplified
4.6
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Klaviyo Reviews & Product Details

Klaviyo Overview
What is Klaviyo?

Klayviyo is an all-in-one customer platform that empowers users to grow their businesses through personalized experiences delivered by their extensive features. The platform’s goal is to create high value customer relationships through tools that can help automate personalized communications and deliver extensive marketing promotions that make customers feel seen, not targeted. Overtime, Klayviyo can also help gather important insight into your audience preferences and behavior.

Company Klaviyo, Inc.
Year founded 2012
Company size 501-1000 employees
Headquarters Boston, MA, USA
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What Klaviyo is best for?
How does Klaviyo compare to Brevo Marketing Platform?
What are the pros and cons of Klaviyo?
Klaviyo Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Klaviyo Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Klaviyo Media
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Klaviyo Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 08, 2025
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1,010 Klaviyo Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 19, 2024
 Source
Overall Rating:
5.0
Amina V. avatar
Amina V.
Qa Specialist
Share
"Marketing and Campaign automation made easier"
What do you like best about Klaviyo?

The variety of tools and customer support, easy adaptation and use, possibility to learn from Klaviyo Academy

What do you dislike about Klaviyo?

The prices and given range for each package

What problems is Klaviyo solving and how is that benefiting you?

All tools needed for us for marketing are collected in Klaviyo. Such as email builder, user segmentation, possibility to create campaigns, flows and etc.

Mid Market (51-1000 emp.)
Feb 13, 2024
 Source
Overall Rating:
5.0
NA
Nishant A.
Email Marketing Associate
Share
"Best Email Marketing Software For Shopify"
What do you like best about Klaviyo?

I am now using Klaviyo from Past 6 Years now. Now as a Certified Klaviyo Partner I can say that Klaviyo is the best tool which can be used for you ecommerce business be it small or big. Just integrate it with you Ecommerce Platform be it Shopify or WooCommerce and you are good to go. Making of Flows are easy, the customer support team provide best solutions in the matter of time. I have worked with almost 40+ Clients. We make campaigns very frequently and almsot every day. Love all the features like SMS, Push and now there are reviews too.

What do you dislike about Klaviyo?

Just one thing that SMS service is offered in only few countries. Rest all is good.

What problems is Klaviyo solving and how is that benefiting you?

Being an Agency most of our clients based in USA use Klaviyo, It is easy to integrate, provide good reporting.

Mid Market (51-1000 emp.)
Feb 11, 2024
 Source
Overall Rating:
5.0
KD
Kyle D.
Ppc Specialist
Share
"Unified Customer Data Platform"
What do you like best about Klaviyo?

We have integrated Klaviyo with our system to enhance email marketing automation. It centralize customer data in one place which boost access from anywhere.

What do you dislike about Klaviyo?

I can't ascertain that there's any aspect that fail to work for me.

What problems is Klaviyo solving and how is that benefiting you?

Automate marketing via creation and personalization of emails prior to any send.

Small Business (50 or fewer emp.)
Jan 18, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfect for Ecom!"
What do you like best about Klaviyo?

This platform is so easy to navigate. User-friendly to newbies, easy integration,

What do you dislike about Klaviyo?

I se no downsides for now, really helpful for me.

What problems is Klaviyo solving and how is that benefiting you?

It solves customer personalization and hyper-segmentation. Very-targeted audience triggers.

Small Business (50 or fewer emp.)
Jan 18, 2024
 Source
Overall Rating:
5.0
JS
Jessica S.
Partner
Share
"Great email marketing tool for Shopify"
What do you like best about Klaviyo?

This integrates beautifully for the optimization of the buyer journey. We have been using Klayvio for about 2 years now and are really happy to have made the switch

What do you dislike about Klaviyo?

Nothing - this is a really solid solution and the Klayvio team is responsive

What problems is Klaviyo solving and how is that benefiting you?

We use this to optimize add to carts and cross sales for our email list. We have seen increases in cart sizes as well as higher return orders

Mid Market (51-1000 emp.)
Jan 08, 2024
 Source
Overall Rating:
5.0
Malhari N K. avatar
Malhari N K.
Senior Qa Analyst
Share
"Best marketing automation tool used so far for our ecommerce business."
What do you like best about Klaviyo?

Email marketing, SMS marketing, product reviews.

What do you dislike about Klaviyo?

Nothing as such I can dislike about Klaviyo.

What problems is Klaviyo solving and how is that benefiting you?

No problem as I can think of & it is benefiting by tracking all the customer email & phone numbers for our product announcement & email marketing.

Small Business (50 or fewer emp.)
Jan 06, 2024
 Source
Overall Rating:
5.0
MJ
Mia J.
Founder
Share
"Allows me to effectively categorize customers."
What do you like best about Klaviyo?

One key tool I enjoy using on klaviyo is its amazing segment feature which allows me to effectively categorize clients. This becomes very useful in unveiling eCommerce trends particularly with first-time buyers. The uses of integrating a loyalty program are almost invisible; it helps to improve our marketing strategies. Workflows are also a cinch to introduce, which is useful when you think about adding them for critical steps like abandon cart situations and welcome emails.

What do you dislike about Klaviyo?

But, the gif creating option on Klaviyo is a little restricted in my opinion. It would be also great if they could add more interesting moving objects that attract attention to demonstrate our products in email campaigns and thus make the companies who intend to improve their relationship with customers use the service.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo is one of the companies that has been highly impactful in helping us resolve our gaps in communication with customers. It has greatly enhanced our outreach when effective, thereby increasing customer engagement.

Small Business (50 or fewer emp.)
Jan 04, 2024
 Source
Overall Rating:
5.0
DW
Deagan W.
Founder
Share
"Best Option for Email Marketing and Automation"
What do you like best about Klaviyo?

We have never been able to segment and target so specifically until we started with KLAVIYO. Over half of our business income is directly attributed to our email and SMS marketing efforts. To say we rely on KLAVIYO is an understatement.

What do you dislike about Klaviyo?

The billing isn't the easiest to understand. They base it off of active profiles and usage. It seems like it would be one or the other.

What problems is Klaviyo solving and how is that benefiting you?

The days of blasting out emails to your entire lists are over. KLAVIYO allows you to customize your marketing for the receipient and it makes an incredible difference in terms of conversions and postive interactions.

Small Business (50 or fewer emp.)
Dec 05, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great product for email marketing"
What do you like best about Klaviyo?

The flows, you can automate your email flows very easily. Even creating campaigns are easy and can send email easily. Customer support is also good. It also offers SMS marketing feature.

What do you dislike about Klaviyo?

It's little bit expensive, they charge you to save your email profiles/contacts.

What problems is Klaviyo solving and how is that benefiting you?

I have used Klaviyo on ecommerce site for automation email and also to send our subscribers a promotions email of products.

Small Business (50 or fewer emp.)
Dec 03, 2023
 Source
Overall Rating:
5.0
Salmaan Z. avatar
Salmaan Z.
Love Your Skin
Share
"Best for email automation"
What do you like best about Klaviyo?

I really like the flows and email automation and also the signup form we created for our website.

What do you dislike about Klaviyo?

No, there is nothing to dislike in klaviyo. I find everything perfect.

What problems is Klaviyo solving and how is that benefiting you?

the email automation and forms for website. We generated great revenue with signup form.