Klaviyo background blur-sm
Klaviyo Logo
Klaviyo
Email Marketing Automation Simplified
4.6
(1,010)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Klaviyo Reviews & Product Details

Klaviyo Overview
What is Klaviyo?

Klayviyo is an all-in-one customer platform that empowers users to grow their businesses through personalized experiences delivered by their extensive features. The platform’s goal is to create high value customer relationships through tools that can help automate personalized communications and deliver extensive marketing promotions that make customers feel seen, not targeted. Overtime, Klayviyo can also help gather important insight into your audience preferences and behavior.

Company Klaviyo, Inc.
Year founded 2012
Company size 501-1000 employees
Headquarters Boston, MA, USA
Social Media
Klaviyo Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Klaviyo Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Klaviyo Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Klaviyo Media
Klaviyo video thumbnail
Klaviyo 0
Klaviyo 1
Klaviyo 2
Klaviyo 3
Klaviyo 4
Klaviyo Screenshots
Klaviyo screenshot 1
Klaviyo screenshot 2
Klaviyo screenshot 3
Klaviyo screenshot 4
Klaviyo screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 29, 2025
Klaviyo Logo
1,010 Klaviyo Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Simple to install"
What do you like best about Klaviyo?

Simple integration with custom platform.

What do you dislike about Klaviyo?

All is ok. I system works normal. Support ok.

What problems is Klaviyo solving and how is that benefiting you?

We organize emails flow for 2 our websites: Svetpohistva.si, Svijetnamjestaja.hr: Dropped shopping cart, welcome flow. Newsletter. Subscribe for our newsletter.

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Klaviyo has been a very effective part of our marketing strategy"
What do you like best about Klaviyo?

The software is intuitive and easy to use.

What do you dislike about Klaviyo?

Nothing comes to mind. Software is very easy to use.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo is helping us keep in touch with our customers and improve our conversion ratio.

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great for ecommerce and customer service"
What do you like best about Klaviyo?

I love that the user interface is plug and play. They make it easy to learn with their academy and customer service is very responsive even when ticket volume is high.

What do you dislike about Klaviyo?

At times it is limiting in the way we can visualize different branding elements (e.g., header and footer) without custom coding the email.

What problems is Klaviyo solving and how is that benefiting you?

They do offer both email and sms all in one but their sms offering is not quite up to speed yet compared to other providers e.g., Attentive.

Mid Market (51-1000 emp.)
Aug 16, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Klaviyo takes sharing emails easily to a new level"
What do you like best about Klaviyo?

Using klaviyo, it's quite easy to navigate. One strong point that helps us test is the opportunity to see what a/b test subject line will work. I like seeing whether an email is statistically significant or not.Helps me adjust the way we send and formulate subject lines

What do you dislike about Klaviyo?

I still have my questions regarding the reporting that happens on klayvio. I don't really understand how we can formulate benchmarks as products are so different. How do we understand what types of brands are in category?

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo is solving the need to create funnels easily, how klaviyo could help more is suggestive sections of what has not been built out yet or setting klaviyo reminders to check on specific flows. IE SET MY OWN REMINDER TO CHECK ON THIS FLOW.

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"i wish the customer support helped with issues arising throughout sending newsletters"
What do you like best about Klaviyo?

the creativity and blocks i can use for every template. the campaign set up is very nice

What do you dislike about Klaviyo?

i wish the customer support helped with issues arising throughout sending newsletters, examples looking into data sent, etc

What problems is Klaviyo solving and how is that benefiting you?

there are no problems as of yet. But one, i had issues with delivery but there is no customer support on looking into an issue and helping

Small Business (50 or fewer emp.)
Apr 25, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to navigate metrics and functionality"
What do you like best about Klaviyo?

I love the metrics. I appreciate the insights regarding my customers, it is another necessary piece to the puzzle of interacting and growing with your customers.

What do you dislike about Klaviyo?

Sometimes the functionality isn't the most intuitive, but eventually you get it.

What problems is Klaviyo solving and how is that benefiting you?

We are building our customer communication and interaction by using Klaviyo.

Small Business (50 or fewer emp.)
Apr 22, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"The easiest way to scale email marketing for Shopify stores"
What do you like best about Klaviyo?

Klaviyo's setup is incredibly fast and simple. No tech or coding knowledge is required. All Shopify events and properties' values sync incredibly fast and give you access to an infinite number of scenarios to run impactful campaigns at scale.

What do you dislike about Klaviyo?

The fact that it's a Shopify only tool. If only all other CRMs could be as simple!

What problems is Klaviyo solving and how is that benefiting you?

We transitioned from Mailchimp to Klaviyo a few years ago and the change was incredible. We were able to reduce our reliance on paid traffic and improved loyalty thanks to a more sophisticated CRM strategy that Klaviyo actually made simple to execute on.

Small Business (50 or fewer emp.)
Apr 14, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Klaviyo is easy to use, provides in depth reporting and their customer support is available"
What do you like best about Klaviyo?

The ability to integrate with Shopify and create dynamic customer segments

What do you dislike about Klaviyo?

Not being able to preview the email content or subject line once it has been scheduled

What problems is Klaviyo solving and how is that benefiting you?

No current problem. Benefits are that we can integrate our SMS and reduce saturating our audience with too many marketing

Small Business (50 or fewer emp.)
Apr 13, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Powerful email marketing automation"
What do you like best about Klaviyo?

Super powerful automations and targeting

What do you dislike about Klaviyo?

Consent status has caused us some headaches

What problems is Klaviyo solving and how is that benefiting you?

We're collecting more and more email addresses, and sending relevant messages to our customers with it

Small Business (50 or fewer emp.)
Mar 22, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Klaviyo has been great!"
What do you like best about Klaviyo?

The segmentation capabilities have been very helpful! The drag and drop template builder is great to use as well.

What do you dislike about Klaviyo?

Having to pause and reschedule an email if you have to edit

What problems is Klaviyo solving and how is that benefiting you?

It's been a huge benefit being able to segment by customer behavior and history.

Small Business (50 or fewer emp.)
Mar 17, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great email marketing tool for all businesses"
What do you like best about Klaviyo?

I like how easy it is to use. Klaviyo does a great job by setting you up with templates and has an incredibly user-friendly interface making email marketing a total breeze.

What do you dislike about Klaviyo?

There is a bit of a learning curve. Their segmentation logic was different than any other ESP I'd worked in. I don't love the logic for setting up flows either, but I think that's just because I was new to the platform. Once I got the hang of the logic I was good to go.

What problems is Klaviyo solving and how is that benefiting you?

Meeting our customers right where they're at. It's nice to be able to see what kinds of content resonates with our customers and give them more of that. It's also great that we can engage with the customers who want to engage with us.

Small Business (50 or fewer emp.)
Mar 14, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Best ESP platform we have used so far"
What do you like best about Klaviyo?

Klaviyo has been very easy setup for email blasts and for several of our automated triggered email campaigns.

What do you dislike about Klaviyo?

A/B testing is somewhat limited for all around testing

What problems is Klaviyo solving and how is that benefiting you?

Best segmentation tools and drag and drop builder for campaigns

Small Business (50 or fewer emp.)
Mar 01, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Klaviyo integration with Yotpo"
What do you like best about Klaviyo?

Easy to integrate with yotpo. A lot of information is shared.

What do you dislike about Klaviyo?

We do not use it that much in Klaviyo. We have a lot of question on the fidelity program from visitors.

What problems is Klaviyo solving and how is that benefiting you?

Communicate with customers about our promos and news about our company.

Small Business (50 or fewer emp.)
Feb 28, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Email / SMS / CRM software for DTC Businesses"
What do you like best about Klaviyo?

Great integration options and ability to track data seamlessly from Shopify through to Klaviyo.

What do you dislike about Klaviyo?

Could use some improvements with the email builder.

What problems is Klaviyo solving and how is that benefiting you?

Connecting our data seamlessly through all of our integrations. Works great as our main CRM.

Small Business (50 or fewer emp.)
Feb 26, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to Use Platform"
What do you like best about Klaviyo?

Klaviyo is very easy to use. It lays everything out for us, works well, and customer service is terrific. Great for our needs.

What do you dislike about Klaviyo?

Cost. Other than that, there is nothing much I find an issue with.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo helps us with email marketing.

Small Business (50 or fewer emp.)
Feb 24, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Pretty intuitive interface and easily customizable."
What do you like best about Klaviyo?

Integration with Shopify platform and other Shopify plug-ins, such as the Judge me review app and our shipping tracker platform. Mail chimp seemed a bit more clunky and less integratable with Shopify.

What do you dislike about Klaviyo?

The email flows are only triggered based on past events. When we have future date events that should act as triggers we have to creat a separate campaign email. Really frustrating, time-consuming and prone to more human error. Also, wish there was an easy way to pull giftee emails from Shopify and separate shipping details, etc. flows based on giftor and giftee.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo is an easy way to keep up communication with our customers and the hints and tips along the way are usually really helpful.

Small Business (50 or fewer emp.)
Feb 24, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use, great support, and huge impact on growth"
What do you like best about Klaviyo?

Everything is intuitive and very easy to use. The support is helpful anytime I have a question and the results we've experienced since switching to Klaviyo have been outstanding.

What do you dislike about Klaviyo?

Not much. The few things I disliked have been updated/fixed since we've switched over so now I don't really have any complaints aside from a higher cost than some other options.

What problems is Klaviyo solving and how is that benefiting you?

Staying top of mind with customers, reaching out to them regularly with a very small team. Klaviyo flows allow us to be more productive with less time spent. More sales.

Small Business (50 or fewer emp.)
Feb 18, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"User friendly and increases sales"
What do you like best about Klaviyo?

Klaviyo is easy enough to navigate and teach yourself. Also, the tutorials are helpful if you get stuck. I can use my branded colors and font and upload images created on Canva.

What do you dislike about Klaviyo?

It takes some time and effort to get the list segments right, but it's a useful ongoing tool.

What problems is Klaviyo solving and how is that benefiting you?

Our brand consistently receives orders every time we send a customer communication. It's a low-cost way to connect with our audience, make announcements, and stoke sales.

Small Business (50 or fewer emp.)
Feb 18, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Intuitive Email Marketing Platform Always Listening and Improving"
What do you like best about Klaviyo?

Klaviyo is the best email marketing platform around. Their platform has always been intuitive and easy to use. They listen to their customers and constantly update their system to match their customer's needs.

What do you dislike about Klaviyo?

Klaviyo is still playing catch up on some of its SMS features compared to other programs. SMS pricing looks great however their plan structure inherently limits your segmenting abilities with the active profile limit leading us not to send as many SMS campaigns per month. In our opinion, the ability to integrate SMS into our email flows is worth the pricing, lack of features, etc.

What problems is Klaviyo solving and how is that benefiting you?

We are increasing our LTV and RCR. Some months Klaivyo counts for 30% of our overall revenue, which helps offset the pain of acquiring new customers with rising social ad costs.

Small Business (50 or fewer emp.)
Jan 15, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Email Software for Ecommerce"
What do you like best about Klaviyo?

Lots of flows and customizations. Works well for ecommerce.

What do you dislike about Klaviyo?

More expensive than some other options for email.

What problems is Klaviyo solving and how is that benefiting you?

Marketing emails and flows for e-commerce business.

Visit website