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Klaviyo Reviews: 4.6/5 — Highly Rated
Klayviyo is an all-in-one customer platform that empowers users to grow their businesses through personalized experiences delivered by their extensive features. The platform’s goal is to create high value customer relationships through tools that can help automate personalized communications and deliver extensive marketing promotions that make customers feel seen, not targeted. Overtime, Klayviyo can also help gather important insight into your audience preferences and behavior.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Training | Documentation |
| Languages | English |
Compare Klaviyo with other popular tools in the same category.
Klaviyo was able to replace four other services on our site, and in a significantly more effective way than before.
While the product is usable out of the box, it's hard to justify just flipping the switch on with the default templates. The editor is easy to use, but it still takes time to get the nuances of your brand into the messaging.
We've had such a basic email strategy in place for so many years. Adding Klaviyo to the toolbelt is allowing us to rapidly harvest some of the low hanging fruit that we've been missing out on, and grow what should have always been a strong channel for our brand.
I love how use friendly it is to create flows, segment, make updates on the fly. The people behind it are also awesome. But most of all i love the flows!!!!!!!!!
We had issues with deliverability. For that reason we had to switch off but I want to go back if you made improvements. It would be super helpful to have deliverability help.
Ease to segment our list and talk to each client in a personal way. We are a multi brand retailer so this was crucuial in our success. It's definitely benefitting us
The platform is very intuitive and easy to use. The help articles typically provide quick solutions in addition to the chat box. I enjoy using Klaviyo for email marketing.
At times I wish there were more integrations and a better dashboard for metrics. The ability to build custom reports is nice, but ideally, I would like to have the option to build out more interactive dashboards.
Klaviyo is our sole email marketing platform. We use it to communicate with both new and existing customers. The segmentation allows us to understand different audiences and evolve our campaigns or email flow messaging as needed.
It's ability to sync with multiple platforms, ease of creating lists and auto refreshing.
Sometimes the syncing between platforms is strange and buggy, particularly with Facebook and Lead Gen.
Dynamic lists of purchasers, subscribers, etc. so that I can create better audiences to target on Meta.
integrations with other apps enjoy the tutorials appreciate the helpful tips
some limitations but generally works well
Email segmentation
+ Email outreaches and nurturing can be automated and runs superb. + Only software where email templates are too wide and diverse, but also more suited towards the B2B + In B2C arena, it integrates with almost all ecommerce software. We have done with Shopify, Bigcommerce and even Prestashop and Wix. + Emails have excellent options to customize on simple level. No hard coding.
+ Pricing plans are not flexible and are on higher side when it comes to more members of the list. Initial price is less. + Customer support must be faster and much helpful. Believe me! Some of their members themselves are not aware of quite a few technicalities and complexities. + And boy! formatting of fonts is made hugely difficult. But this is usually a problem with lot of other mail providers.
+ Easily integrable. Email marketing can begin asap and no need to have any other plans faster. Its a quickstart solution. When you have shopify plus, go ahead with Klvaiyo asap. + Ecommerce design and template options are embedded so really no need to hire a graphic person and this saves massive cost. + SMS marketing is hugely advantageous since its integrated already. We have used Twilio later though for SMS but initially amazing to start with.
The snapshot on the dashboard makes it really easy to view everything at once
Cost, could be more affordable for small business owners
Sales and email marketing
Klaviyo is great for beginners and advanced users alike. The segmentation and filter options you have for email marketing campaigns are best-in-class and the UX of the platform is superb. Highly recommend for marketing purposes in all types (email, SMS, etc...).
As someone who is a beginner in the e-commerce design and development space, I found it a little difficult to understand some terms and setup options with the platform. Due to its appeal for beginners like me, I think it would be cool if Klaviyo added little pop-up question-mark widgets next to elements of their platform that can explain in real-time what that element does.
Klaviyo is solving the complexity of digital marketing by making it so accessible and user-friendly for everyone of all types of marketing experience. I benefit greatly from their platform because I am fairly new to digital marketing and upon using the platform, I felt like an expert!
This app made our email marketing easier. It has a feature to create landing page, pop ups and newsletter sign up that help us collect more emails for our marketing project.
It is not easy to create pop-ups and newsletter signs up for first-timers. It took me some time to watch videos on how to make it and know how it functions around the app. However when I finally made my 1st pop up, I made my 2nd in less than 5 minutes.
It made our incoming emails, organized and easier to check. It has an amazing feature that allows us to group our gathered emails. Then we can make a campaign that is more suitable for each email group.
Dashboard looks nice.Easy to use, both campaigns and flows.
With custom payment method it's hard to change email distribution between accounts.
Email automation. We are experimenting with different kind of flows (browse abandoned, cart abandoned emailed etc).
It is a great app to organize email messages from our website. We can also use the contacts for our email marketing easily. They realy help you in email marketing and they have an excellent support.
When we created a landing page using klaviyo. It is great that they have that option however options is very limited. I think it is better if they could improve this.
Email marketing, it is easy to target our desired audiences since we can group it right away. The landing page creation is great too since we can gather more emails by creating giveaways in exchange of their email addresses.
Easy to create segments and templatized emails.
The lack of smart AI to better identify products a customer is most likely to buy, but mak not have discovered.
It is a high driver of revenue and allows us to quickly put together hot market content to our customer in a short amount of time
Easy integration with Shopify and all of our apps
SMS is not the best yet and the reporting could use some help.
Customer retention.
Ease of use and implementation. Easy for all areas from analytics to CS agents to adopt.
Nothing so far - maybe lack of integration with other tools.
Email segmentation, reporting and tracking.
One place to manage customers and communicate with them.
I have issues with Magento 2 multistore where it merges products from 3 stores.
It mainly runs automatically, all I have to do is think about newsletters/campaigns.
It's very user-friendly. I like all the options for customization and segmenting audiences.
The price. It's more expensive than I'd prefer for a small business.
The ability to reach many customers at once and segment them into different groups based on their interests.
Klaviyo has made it incredibly simple to create personalized campaigns and automated sequences to move your customers (and potential customers) through each stage of the buying cycle. Prior to using Klaviyo we essentially had one email list and very little segmentation, and because of this nearly everyone received the same email blast. Now we have welcome sequences for people that opt into our email list, cart abandonment sequences, browse abandonment sequences, winback sequences for people that haven't bought in a while, and more. The Facebook integration is also a nice touch because it allows us to automatically update our Facebook audiences as people join our list or make a purchase.
There isn't a lot to fault with Klaviyo, but the two I would say are probably the biggest are the price and the support. We utilize enough of the automation and segmentation tools to justify the cost, but it's something that you need to consider before joining. Secondly, support is limited to email and live chat. This can be tricky if you have a problem that requires immediate support.
Klaviyo has allowed us to introduce powerful segmentation, allowing us to send relevant messages to customers at each point in the buying cycle, rather than sending email blasts to everyone on our list.
I especially love the fact that you can hyper-accurately target specific users based on their behavior and your e-commerce data. You can also use this targeting to create genious flows.
The biggest downside of Klaviyo is its editing tool. Though more advanced than competitors like Mailchimp, it lacks essential features like a undo button, which can be immensely frustrating.
Klaviyo is helping us generate sales, and efficiently use our subscribers in a profitable way. Furthermore, Klaviyo is also assisting us in making more people sign up for our newsletter.
As a small business, we use Klaviyo to send email campaigns about 6 times per year. Klaviyo has incredible customer support that has helped us a few times when needed. The email flow feature has been incredibly useful for our business and the way it's easy to segment customers is very useful. The email Subject Line Assistant is a great feature too. Looking forward to Klaviyo's partnership with Shopify. If the two are more integrated, that would put Klaviyo at the top of the list!
Would appreciate even more email templates to choose from or possibly an integration with Canva? We don't like the lack of customization when it comes to email creation. Without having to enter custom HTML code, the drag and drop editor could be better. Specifically, we'd like to use more fonts and have a smoother transition between mobile and desktop email customization. We want to enter specific font sizes when it comes to mobile and desktop fonts and not have to choose from a preselected font size from a drop-down menu.
Klaviyo is helping us send automatic emails to new newsletter subscribers and helping us email automatic discount codes to customers that sign up to receive email notifications from us in the future.
A powerful digital marketing platform which provides an in-depth look at the consumer journey and how best to connect. Klaviyo becomes more powerful as you plugin eCommerce platforms and other data enrichment platforms.
Klaviyo can have a steep learning curve at times, especially for those users coming from a similar platform such as Mailchimp. Certain, basic functionality within Mailchimp can be buried within a complex setup procedure within Klaviyo.
Klaviyo is enabling us to build out a robust, always-on and tailored eDM solution. With powerful automations, we are now connecting and re-engaging with our consumers at relevant times within their purchasing journey.
Klaviyo is clearly built for E-commerce. Its customizable and template options allow you to easily target and drive your subscribers to your shop and/or separate landing page. The pay for active members is very fair and they automatically exclude bounced/unsubscribed emails.
The search function within the database can definitely be improved. at the moment the only way to search specific attributes of subscribers (e.g company, country etc..) is to create segments. A better filter option for search would be a real asset.
Engagement and. re-engagement with our subscribers on an international level. The SMS marketing is also very convenient as it is an overlooked medium by many marketers nowadays.
Integrations, ease of use, from day one. The support is also amazing and everyone seems very helpful and keen to assist with anything needed. The extra revenue added to stores using Klaviyo is crazy
Cost, it is more costly than other alternatives but it is well worth the money but it is top end
Engages existing customers, tracking is good and the simplicity is great
Insights and analytics, easy to build flows and email design.
Little lack of building capabilities and resources/academy could be more supportive
Make the emailing easier to understand and focus straight on metrics and revenue
The ease of use, the templates, storage of our customer data.
Would like more design tools, or a more sophisticated subject line generator.
User emails and data storage
There are many options and ways to be creative
There are issues sometimes with differences between the mobile and desktop version of emails. And theres no way to forward an email while maintaining its formatting.
very helpful for ecom
I love the low cost and templates and features for design
SMS could use some more layers like a landing page graphic wizard
Managing SMS and Email for multiple clients in one place
The software allows you to create dynamic and complex email flows and campaigns. With enough attention given to your strategy, you can create a cross-selling machine based on customer activity. I also love the cross connection to other great apps and software to have a better understanding of your customer.
There are 2 things that I find frustrating. 1) Understanding the software to maximize it to the full potential it has requires a ton of knowledge of how the systems are connected to your marketing ecosystem. Understanding how flows work and how they connect to each other takes a lot of time or money to hire it out. In my company, I have a full-time staff member who uses about 50% of her time to manage the building/understanding process. Once built up, it will be easier to maintain and be a revenue generator. As a non-marketing person, I dislike how hard it is but understand but I get how necessary the complexity is. 2) When using other apps that integrate into Klaviyo I often have to pay massive premiums to have API connections. I already pay for Klaviyo and the other app in their premium tiers, it makes me feel nicked and dimed for something I already pay for.
It allows me to create dynamic cross-selling based on an individual's profile activity. The automation allows me to set months of content in advance with great metrics.
Klaviyo is very easy to use. It also has great flexibility to setup simple and complex email flows for your business. The tracking stats are very helpful, and I really like the A/B testing to help dial in what works with the email. I also like that I can allow access to my marketing consultant to help delegate tasks.
It does have a learning curve, but once you watch a couple of tutorials, that can be easily overcome. The pricing structure was a little much when I first started (three years ago), but that was handled in their new structure.
Handling transactional emails (order thank you's, status udpates, and such) as well as email marketing to increase sales and repeat business are key to growing my business and servicing my customers. Klavyio makes it easy to setup the transactional emails and put them on auto pilot. It also makes it easy to setup automated campaigns to keep my in front of my customers.
I love that the user interface is plug and play. They make it easy to learn with their academy and customer service is very responsive even when ticket volume is high.
At times it is limiting in the way we can visualize different branding elements (e.g., header and footer) without custom coding the email.
They do offer both email and sms all in one but their sms offering is not quite up to speed yet compared to other providers e.g., Attentive.
Using klaviyo, it's quite easy to navigate. One strong point that helps us test is the opportunity to see what a/b test subject line will work. I like seeing whether an email is statistically significant or not.Helps me adjust the way we send and formulate subject lines
I still have my questions regarding the reporting that happens on klayvio. I don't really understand how we can formulate benchmarks as products are so different. How do we understand what types of brands are in category?
Klaviyo is solving the need to create funnels easily, how klaviyo could help more is suggestive sections of what has not been built out yet or setting klaviyo reminders to check on specific flows. IE SET MY OWN REMINDER TO CHECK ON THIS FLOW.