Klaviyo Reviews: 4.6/5 — Highly Rated

One of my favorite things about Klaviyo is just how easy it is to use. They have done a great job making it user friendly and at the same time it has many powerful features. I love using it for abandoned cart follow ups.

There's not really anything I don't like in terms of the features Klaviyo offers. It would be nice if they could bring the pricing down some. But overall it's a great ESP and is the best in it's class for what it does.

We use it for abandoned cart follow ups and keeping in touch with our customers. It's much more powerful than some of the other solutions on the market. I would highly recommend them for SMB's.

The flows are extremely robust and fleshed out. There are so many wonderful filter options

There is nothing I dislike about klaviyo

Klaviyo is helping grow our customer lists and increase ROI

Ease of use, integrations, and great data/analytics. Klaviyo is the best tool I've used for email (and I've used just about every ESP available). In addition to the features, customer support is top-notch.

Honestly, I'm struggling to find something I DON'T like about Klaviyo. 9% of the time, I recommend Klaviyo as the go-to ESP for my clients. No complaints coming from me!

We use Klaviyo for email and SMS marketing. I particularly like how I can keep both services under one roof, and can look at that data (as well as e-commerce and activity data) in one place.

Klaviyo keeps all email and SMS campaigns organized, making it a user-friendly software to use and train others on. Reporting is a breeze through their analytics dashboard! Not to mention their support team is responsive in a timely manner and always offers solutions.

Our numbers looked off after switching to a new e-commerce platform but was quickly resolved!

Ability to make email and SMS campaigns quickly which saves a lot of time and allows me to send more out!

We use Klavio and rely on it's great integration with shopify to collect data that helps us customize and personalize our automated flows, it's just amazing when you can use the products inside the abandoned cart to customize the emails

I Hope the number of emails limits per plan were more generous

Emails newsletter campaigns and automation flows as well as SMS marketing

It's extremely easy to get up and running. Lists/segmenting is very powerful. Complete breeze to use.

The API is very in-development and some features are only available via the web UI.

Keeping track of contacts, where they come from, and marketing to various segments in different ways.

The shopify integration is the best I have seen in the ESP space. Klaviyo is intuitive, easy-to-use and provides great metrics to help optimize performance.

The UI looks a little bit outdated. It is also not the greatest for running experiments.

Email acquistion, nurturing new subscribers, cross-selling

Klaviyo makes it easy to pull in custom events to construct your retention marketing to match your customer journey. Every industry has its own buyer journey, and Klaviyo makes creating a great customer experience easy.

Would love to be able to connect different flows together and add more flow actions into the journey builder.

Creating a great customer experience and diving into customer insights to improve our retention efforts.

It has excellent integration with our other Marketing tools and Ecommercoe website. Our account manager is super helpful too.

The technical documentation for custom integration API's isn't great. Creating custom transactional emails to be triggered elsewhere isn't great, either.

It's easier to build segments for more personalized, less "One Size Fits All" emails.

Klaviyo is a very complete platform and makes email marketing so much easier than some of the competition. I also love the customer support and strategist teams. They are very fast at replying and ready to help solve all issues.

Klaviyo has good reporting, but I wish their segment builder had more options. Also, there should be a way to measure segment growth and decline.

Klaviyo is helping us communicate promotions and news to our most valuable customers. This helps us bring in more revenue month after month.

I love its ease of use, its so user-friendly. And even better, their customer service is top-notch.

I wish the SMS product was just a bit better, but as of now, I am very happy with everything.

I can easily segment users by behaviors and predictive analytics.

Intuitive and lots of resources! Nicely designed

Limited capabilities with easy to set up reblast a and analytics compared to my time using Bronto

Abandoned carts and other automations, getting customer feedback, marketing for our wholesale channel

Klaviyo offers really nice live sessions on their website to walk you through anything you might need help on, but even the platform itself lays out analytics and helpful tips. It's great to have email and SMS in one place from a marketing perspective. Klaviyo is constantly adding new helpful features with benchmarks, analytics, design, etc. and their support team is always there to help!

Sometimes there is the occasional glitch, which makes me lose my progress in an email template or lose data for the analytics. It can be frustrating to start over or be missing bits and pieces. With SMS, it can be challenging to decipher the required components to SMS are, and there is always the fear that you're doing something wrong - especially for us as we have both US based lists and UK/rest of world. It would be great if Klaviyo had a more clear and obvious layout for opt-out/opt-in and all the required fields. The live sessions have helped me understand those requirements better.

Hugely important to be segmenting and targeting people on a more personal level! Klaviyo is great for this. We use Klaviyo for building several segments and sending them messaging that applies to them.

I love that the software itself is easy (once you know it) to use but nearly all software apps we require for marketing are able to integrate with it. Making for a MUCH easier work flow process.

Intially learning the platform was a bit tricky. Building out segments felt like a riddle at first but as I researched more, watched videos, looked up articles, I started to get faster and smarter at utilizing what I had at my fingertips.

At the minute, Klaviyo is the best way to keep in touch with our customer base. SMS can sometimes feel invasive (don't want to oversend) but it always feels like I can send to our customers via email.

The ease to build newsletters and blogs for our company. The classes and workshops I've assisted have also been very helpful and educational.

Not much to dislike, it's very user friendly.

It is the best marketing tool we have to reach all of our client's.

The segmentation tool is phenomenal given how many variables you can use to create specific lists of people for campaigns, we have even used these lists outside of klaviyo for integration with other platforms such as Attentive and doing custom loyalty type incentives!

I don't know that there are any limitations to klaviyo that I have come cross and haven't been able to solve one way or another. I do wish there was an easier method to setting up a dedicated click tracking domain, particularly with shopify, but we were able to accomplish our needs by supplementing with cloudflare.

fully utilizing the features given for audience segmentation to gain the right list of users we want to target for specific campaigns, having the verbose flow builder for automated messaging, and an easy-to-use email template builder that we can create and schedule ahead of time. All of this frees up an enormous amount of time and resources for our team to focus elsewhere.

one of the best ESP. Great automation and easy platform.

Not many issues. Sometimes we come across bugs but it's rare.

helps with repeat orders

Very user friendly. The drag and drop feature makes it very easy to design our own emails with minimal graphic design experience. Also love how easy it is to create an automated flow.

I wish their Back in stock flow was easier to set up. We are not able to send back in stock notifications for specific sizes (child sku), it's only at the high level (Parent sku).

The ease of putting together our emails and automated email flows without the need of a graphic design team. We are also able to personalize emails and create personalized customer journeys.

I will be honest, we've moved onto Braze but for the years I used Klaviyo, I think it was great. The automated flows, ease of use, segmentation and data ingestion was great.

The ability to get super granular with the customizations and ability to do a ML based canvas approach to campaigns.. That was pretty much it.

As I mentioned before, Klaviyo is great for automations, data ingestion/management/segmentation, and relative ease of use. It is a supercharged step up from mailchimp and two companies under out umbrella still use it.

Analytics and reporting, ease of editing, and we very specifically like the feature to suggest products to our customers based on behavior.

I still create blocks in a design program to import and use. I do wish there was a way to create a "template" and drop images specifically formatted into. I understand that is cumbersome, and no one else offers this feature, either.

Personalized recommendations to reach customers who have previously engaged. This, in turn, creates higher conversions that we would have otherwise.

The versatility! We've been enjoying the data rich analytics and easy email builder for automations and scheduled campaigns. It's much smarter than constant contact.

I wish I could link collections from my Shopify store into email campaigns. Right now it's just products that fully integrate through Shopify. I'm sure they'll release this soon.

Klaviyo allows us to send email campaigns based on real time data from our online store, build emails for mobile and desktop, and prove ROI exceptionally well.

Klaviyo has an easy-to-use interface and is a very cost-effective ESP compared to other pricing solutions.

I wish our customer success manager was more hands-on and strategic with her ideas and efforts.

Marketing automation with dynamic work flows.

Highly customizable and user-friendly. It streamlines the process of email marketing really well. Integration with Shopify is excellent.

Overall the experience is excellent, however, there are minor bugs in the newest view, such as dragging in certain blocks like multiple columns doesn't work in certain sections of the email.

Klaviyo helps me to communicate quickly and effectively with my customers. It also integrates with all the products and customers in my Shopify for seamless marekting.

Klaviyo makes the most of a company's efforts. I especially like toggling between mobile and desktop to ensure emails look their best.

Onboarding took a bit longer than hoped.

Streamlining email marketing.

Segmentation, the tracking ability and also the flows.

pricing. The pricing model which was changed to is a lot more than what we used to pay before.

customer reach out and commnication.

User friendly interface and solid analytics.

The customer support could be better but not often you need them in the first place.

Klaviyo helps with all legal requirements in marketing sends.

I like that Klayvio provides both transactional and marketing emails and texts for our customer communications. It makes things easy as a developer. You integrate the events into your app and then the marketing team and others can use the interface to create any flow they want to communicate with the customer. There is a lot of flexibility. Also having profiles with all the communication in one place is critical to providing customers with a great experience throughout our application.

The only downside right now is that the service doesn't include desktop notifications. If it had that then this would be the only communication service you would need for your app.

Klayvio solves our need for marketing and application notification automation. Using Klavyio for all this makes it easy on the team to integrate as well as the team to market and create automated flows of what's sent and when.

Klavioy is a great tool that is intuitive, with a ton of resources to get you started. The Klaviyo academy is a great way to get started, and the customer service is very helpful. Anytime my team has a new strategy or idea we want to test, we get useful insights from the Klaviyo team and resources.

Nothing that stands out. There are little UI functions that could be improved, but there are very easy work arounds once you get a flow going.

Klaviyo allows our team to communicate with our customers in one place and makes segmenting our messages very easy. The tool itself takes care of the hard stuff, so we can worry about story telling and creativity.

User interface is simple if you're familiar with CMS interfaces. Terrific options for extensibility with other services (Attentive, Shopify, etc). Great customer support.

Some of the UI navigation is a little clunky. Analytics are available but require quite a bit of legwork in order to build the reports/dashboards that are ideal for your business.

Having a unified tool that works with our other tools in order to provide a consistent face to our brand, while maintaining a library of our own templates for use as well as the intuitive flow automations to allow for terrific remarketing, has allowed us to act as though we are a much larger organization, and focus our efforts on other tasks without needing to micromanage our email strategy.

Klaviyo is not just an email platform. It's a full marketing app that allows customer targeting in thoughtful ways to make their experience the best it can be.

Klaviyo is a chunk of my monthly marketing budget but the analytics and Feedback I get from it allow me to justify the expense. Revenues are going up and my management are happy with the results Also would love to have a phone app to manage and perform basic tasks.

It allows us to personalize our communication and content that we serve our customers. By doing this it shows we are listening and care about our customers.