Klaviyo background blur-sm
Klaviyo Logo
Klaviyo
Email Marketing Automation Simplified
4.6
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Klaviyo Reviews & Product Details

Klaviyo Overview
What is Klaviyo?

Klayviyo is an all-in-one customer platform that empowers users to grow their businesses through personalized experiences delivered by their extensive features. The platform’s goal is to create high value customer relationships through tools that can help automate personalized communications and deliver extensive marketing promotions that make customers feel seen, not targeted. Overtime, Klayviyo can also help gather important insight into your audience preferences and behavior.

Company Klaviyo, Inc.
Year founded 2012
Company size 501-1000 employees
Headquarters Boston, MA, USA
Social Media
Klaviyo Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0

( 1 )

$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Klaviyo
What Klaviyo is best for?
How does Klaviyo compare to Brevo Marketing Platform?
What are the pros and cons of Klaviyo?
Klaviyo Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Klaviyo Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Klaviyo Media
Klaviyo video thumbnail
Klaviyo 0
Klaviyo 1
Klaviyo 2
Klaviyo 3
Klaviyo 4
Klaviyo Screenshots
Klaviyo screenshot 1
Klaviyo screenshot 2
Klaviyo screenshot 3
Klaviyo screenshot 4
Klaviyo screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 25, 2025
Klaviyo Logo
1,010 Klaviyo Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 26, 2023
 Source
Overall Rating:
5.0
William M. avatar
William M.
Chief Financial Officer
Share
"Klaviyo is great"
What do you like best about Klaviyo?

The free feature is plenty for a small business

What do you dislike about Klaviyo?

Contact pricing is quite expensive compared to others.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo is letting me send SMS marketing to my customerss.

Mid Market (51-1000 emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use resources available and education material is relevant and easy to lern"
What do you like best about Klaviyo?

It is such a software which can be used even by people who are not so tech friendly. Also this is a cost friendly software. You can consider it above other softwares available in the market.

What do you dislike about Klaviyo?

Nothing as such to dislike. It just needs to be more error free when it comes to updating some fields. There is no more cons about using klaviyo. It's the best marketing automation software.

What problems is Klaviyo solving and how is that benefiting you?

It is helping to build a strong customer data platform which helps to segment customers accordingly. It is a powerful analytics program and allows accurate omnichannel attribution.

Small Business (50 or fewer emp.)
Nov 03, 2023
 Source
Overall Rating:
5.0
Dennis J. avatar
Dennis J.
Founder
Share
"Klaviyo is the best software for email marketing when you are in Ecommerce!"
What do you like best about Klaviyo?

It's easy to use, has a lot of different templates, and it's easy to integrate.

What do you dislike about Klaviyo?

So far everything seems to work, there is a good customer service. I have nothing bad to say about them.

What problems is Klaviyo solving and how is that benefiting you?

It's an easy integration for every ecom business. It has a free version where you can try out the software in the beginning. As long as you grow as an ecommerce, you can grow together with the packages. Which is a legit strategy!

Small Business (50 or fewer emp.)
Oct 19, 2023
 Source
Overall Rating:
5.0
GR
Gaby R.
Founder
Share
"Best ESP I've EVER Tried"
What do you like best about Klaviyo?

Klaviyos reporting can go into great detail, integrations are avialable with many other vendors,

What do you dislike about Klaviyo?

Customer support is great, once you get to it. Waiting in chat can be very frustrating when needing help with a business critical item.

What problems is Klaviyo solving and how is that benefiting you?

Sending segmented campaigns, triggered automations that can continueing generating $$

Mid Market (51-1000 emp.)
Sep 25, 2023
 Source
Overall Rating:
5.0
RW
Rose J. W.
Senior Vice President, Convention Sales And Services
Share
"Klaviyo helps us improve digital marketing and SMS automation"
What do you like best about Klaviyo?

I value the simplicity of creating an email with the flow editor. I like the simplicity with which you can update email corroborations and funnel emails, plus the good integration it has with Shopify. In order to make the distribution lists we have with us, and also the automation, expand and easier to manage, we can link Klaviyo with all the marketing tools we use in Shopify. Figuring out how to start a new campaign or where to find or develop customer information lists is pretty easy. It's complex and packed with features that make it possible for us to customize our marketing to the most current business circumstances. The automation of the mail distribution network is excellent. Klaviyo exhibits the usefulness of planning in order to target an audience in various time zones, such as missed carts, arrival streams, etc., as you reflect on the norms of your internet marketplace.

What do you dislike about Klaviyo?

It is feasible to have added a mobile responsive alternative when creating e-books, this would have been more helpful. We would like to incorporate loyalty points at the bottom of the page of personalized emails. PostScript integration could be improved. Most of the diversity of creativity can be seen quite limited in the email sender.

What problems is Klaviyo solving and how is that benefiting you?

If you are adapting your email marketing strategy to a new platform, it won't take you long to learn how to use Klaviyo because its interface resembles those of other email marketing tools. To get beyond templates and generate marketing traffic, you don't need to have coding skills or have had a lot of experience in the area. It includes automation, fixed templates and a variety of layouts that is enough to distinguish your commerce. Klaviyo meticulously takes into account each of the organization's requirements, including first-class customization.

Small Business (50 or fewer emp.)
Sep 14, 2023
 Source
Overall Rating:
5.0
LP
Laura P.
Associate
Share
"Best SMS Marketing Tool"
What do you like best about Klaviyo?

What I like the most about Klaviyo is that it's a very user-friendly app that allows us to send SMS and email marketing. We can also reply to our consumers based on the messages they send us,

What do you dislike about Klaviyo?

What I dislike from Klaviyo will be the way to obtain data because it can be slow when we're trying to filter a lot of date from a campaign. Besides that, we like it.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo allows our company to handle email and SMS marketing in a smooth and easy way. We can also follow up with our consumers regarding the offers we're sending it. It

Small Business (50 or fewer emp.)
Sep 08, 2023
 Source
Overall Rating:
5.0
Mark C. avatar
Mark C.
Global Sales Support
Share
"One of the best for eCommerce email marketing platform so far"
What do you like best about Klaviyo?

Klaviyo is one of the best for eCommerce email marketing platform that I have used so far. The automation is user friendly, you can personalize newsletters or email by just clicking and dragging content.

What do you dislike about Klaviyo?

For me there's nothing I dislike about Klaviyo. I used it for the first time and already I know what to do just by looking at it and reading stuffs like FAQs and they have support team that can teach you and guide you all the way.

What problems is Klaviyo solving and how is that benefiting you?

I was working as email campaign manager for ecommerce startup, I used Klaviyo to create engaging email content and newsletters. Klaviyo helps me a lot and very user friendly, just click and drag.

Mid Market (51-1000 emp.)
Aug 31, 2023
 Source
Overall Rating:
5.0
Ismael S. avatar
Ismael S.
Head Of Ecommerce And Digital Marketing North America
Share
"Easy to use and comprehensive"
What do you like best about Klaviyo?

It helps a non-CRM focused professional confident enough to use and make insightful and meaningful decisions.

What do you dislike about Klaviyo?

The sign-up forms have a lot of options but I wish there were more customization options.

What problems is Klaviyo solving and how is that benefiting you?

take data from many internal sources and organize them in a way to manage customer communications.

Small Business (50 or fewer emp.)
Aug 16, 2023
 Source
Overall Rating:
5.0
JF
Josh F.
Lead Web/Ux Designer, Lead Marketing Director
Share
"Klaviyo increased our email marketing revenue."
What do you like best about Klaviyo?

The ability to easily set up actions based on user behavior has been super helpful in making sure that we are sending emails to people who are more likely to open them.

What do you dislike about Klaviyo?

I would like to see the new template editor built out a little more. A layers panel would be good to filter through sections.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo has helped us use better practices for email marketing. The resources they provide are great for learning. And as a result we are sending less emails and making more money.

Mid Market (51-1000 emp.)
Aug 10, 2023
 Source
Overall Rating:
5.0
HN
Heber N.
Operations Supervisor
Share
"Very Efficient"
What do you like best about Klaviyo?

It helps to manage communications and emails sent to customers. Also, we can manage mailing lists.

What do you dislike about Klaviyo?

I don't have any complaints. The tool is very user-friendly.

What problems is Klaviyo solving and how is that benefiting you?

Mailing list and marketing campaigns.