Supermetrics Reviews & Product Details
Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.
From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.
As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.
At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.
Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.
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| Capabilities |
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|---|---|
| Segment |
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| Ease of use |
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| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation, Videos, Webinars |
| Languages | English |
I find the work in supermetrics super practical, easy, and intuitive. It greatly facilitates the construction and management of my databases. the variety of connections
sometimes I have difficulties with connecting data from adobe analytics and facebook, but I understand that it is a problem with the platform itself and not with supermetrics. I would recommend reviewing the update schedule system.
I can cross multiple databases and easily integrate with google's big query, building brilliant data architectures. in relation to the connection of google analytics, it is brilliant, because it allows
Datastudio integration. It's been a godsend for our clients to view real-time dashboards of their current campaign performance. Our clients love the ability to see how things are going.
The connectivity has been less than reliable. I have had to open numerous support tickets because your API and Facebook/Google were not refreshing. It was incredibly tiresome and left our clients thinking less of us.
Reporting as stated above, Datastudio integration. It's been a godsend for our clients to view real-time dashboards of their current campaign performance. Our clients love the ability to see how things are going.
SuperMetrics is the beating heart of our reporting dashboards. We save countless hours on reporting for our clients by automating dashboard population. I haven't found a tool as useful or user friendly as SuperMetrics.
The load times are somewhat of a hinderance with larger dashboards, and occasionally requests will time out or incorrectly render in PDF exports in DataStudio. But 9/10 times the tool works as it should.
SuperMetrics helps us automate reporting from platforms that do not have a native link to DataStudio (Pinterest, Facebook, TikTok, etc.), allowing us to provide holistic reporting to our clients in one easy to read dashboard.
Easy to use and the support from the Supermetrics team is extremely helpful
Sometimes the queries break for no reason
It helps streamline our data compilation process and helps us visualize key metrics for our clients.
Quick integration and scheduled querying of data in the google sheet environment. This helps me to visualize the data and use it for important business decisions without spending too much time on data collection.
Sometimes there are query errors, which appear mostly when more people from the team work with the same queried data. Working with supermetrics as a team could be definitely improved.
Querriny of social media data, podcast data, google analytics and connecting those together. Important is also scheduling the queries, so we have every morning fresh data, prepared for vizualisation.
Supermetrics have all the plugins and connectors i need to do my job and track all of the results across social media and marketing platforms my company/client uses
The interface could be a little better, ux speaking. I Belive it could be better if we had a more fluid interface; sometimes, when adjusting a query, it can not load the query details and kind of create a new one over the last. It can be frustrating sometimes.
We are looking over all the marketing data channels across the organization and creating intelligent reports and dashboards for performance status and market results.
I use data connectors to Data Studio. I really like support and a wide range of services that helped me to reach company goals. The price is very low for that kind of intelligence.
Nothing. I knew what I was doing :) I would love to see the connector with Impact app.
I finally could look at the data like I wanted to see it. It has helped me to better understand my marketing performance and save a lot of budgets. Now I control all marketing flow in less time. I liked that I could visualise data from Facebook Ads and other channels and then blend it into one report. Big time saver!
The number of connectors and queries providing all sorts of customisation options helps when we need to analyse campaign data on a granular level. Without this we wouldn't be able to do the thorough job we're known for.
The interface has changed drastically which was our biggest issue in the past when we had to manage our queries. It could still be improved with support options.
Budget queries and data analysis.
I use Supermetrics on a daily basis to amalgamate data from different sources into performance dashboards. Simple and powerful to use!
Some metrics aren't available through APIs so cannot be pulled in, sometimes large data sets time out so can cause some manual diagnostic
Bringing in data from different sources to get an holistic view of performance
The ease to integrate all media data into Google Data Studio for customized dashboard solutions.
I've very much enjoyed working with Supermetrics and don't have any complaints at this time.
Connection of data to a single source to review analytics across multiple sources.