Supermetrics Reviews & Product Details

Supermetrics integration is simple, and their platform is super reliable.

I would welcome Live Chat Support for questions.

Connected to Google Data Studio, it empowers data visualization for any platform in a one-stop shop.

Ease of use and intuitive interface. Responsive support in case of issues.

There is nothing about Supermetrics that I dislike.

Automated import of data from various data sources such Google Analytics and Google Ads in order to get these into very specific report formats in Excel and Google Sheets.

Ease of building, duplication and editing

Sometimes it loses connection for whatever reason

Reporting. Time-saving when duplicating reports. Identifying things I cannot see in native dashboards etc

The ability to pull so many different data sources into one place.

Some of the data sources like Mailchimp are in multiple different data lists. It makes it difficult to get the right data because you don't know which one is the right one for what you are trying to pull.

I use Supermetrics to create my monthly reports for clients marketing programs. I can create a one-page snapshot for all the different elements of the program like website data, email data, Ad data, and Social Media data creating a complete picture of how the program is doing in one place. It's so much easier to review when I am not flipping through multiple reports from different sources and having to bypass information that we just don't need. Once the report is setup it never has to be done again just change the dates to review a different time period.

Supermetrics is the BEST platform for pulling data from ad platforms into Google Data Studio and Google Sheets

The Shopify Connector is really slow, and doesn't work for Google Data Studio if you have a large website. The connector for Google sheets works but is really slow. The pricing just went up which is understandable but I miss the option to pay for an unlimited license and not have to pay for additional connections.

Supermetrics helps save time by creating reports that my superiors can easily access and analyze data to make decisions for their business without me having to manually create reports each week/month. Supermetrics also provides the ability to visualize data in a way that's just not available within ad platforms which is essential if you want to set yourself apart as a marketer.

I love the ability to effortlessly create engaging dashboards, combine data sources, and create meaningful data visualizations that help quantify data and turn it into actionable insights. There is no shortage of data in digital marketing, so having this ability is massively important in my business.

Sometimes it's slow to load, but it's a lot of data being synthesized at once, so I get it.

The biggest problem I had when I arrived at Supermetrics was a customizable reporting solution. Every reporting solution was highly overpriced and rigid. I wanted to customize my data sets and display what I wanted to show, not a cookie cutter template.

Integrates with almost all the digital platforms seamlessly. Enhances reporting capabilities and the customer service is fast and efficient.

More pricing options for non-power users

Automated reporting for Facebook and LinkedIn Ads. Enhanced Search Console Reports. The software helped us to add a lot of value to our existing clients and win more analytics projects.

I can integrate almost all online media services in one place, only with this tool. Easy to use and fast to learn. It's way ahead of its competitors.

I can't say it's expensive, but in my case, it demands some effort because of the currency. The Brazilian Real is undervalued nowadays.

I can automate tasks and integrate data from multiple sources in a single dashboard. It's a must-have in my business and a true lifesaver.

Easy to use, never had issues with bugs or downtime etc. I've been using it over 6 years, (the Google Sheets license) the tool itself hasn't changed much but is constantly expanding in terms of connectors.

The renewed pricing model. With the latest update it's become quite hard for agencies to work with Supermetrics for multiple clients.

I work at a marketing agency managing loads of different clients on ongoing or campaign basis. In our campaigns we frequently use multiple marketing channels (G-Ads, various social channels) and we use Google Data Studio to report on these campaigns to our clients. Supermetrics is being used to pull the data from the platforms into Google Sheets, so we can build our dashboards on top of that. I know that there is also an direct connector to Data Studio, but with Sheets in between we have more control over the data.

I like the fact that I customize the data before entering it into my sheets, apply filters and then create automatics reports for clients and internal teams.

The service is not intuitive and requires some introductory training period.

We have automated ad spending reports and client reports

The number of advertising platforms available and the continued addition of new ones.

Support can be a little slow but the answers provided are always helpful.

Automation of data is key in reporting efficiency.

Integrates right into the documents we've already built. It runs fast and is easy to pick up and use, even for new team members.

Once in a while, we have an issue with a particular query failing, but it generally is fixed within minutes. I have no major complaints at all.

Our team has improved our efficiency greatly by leveraging Supermetrics. Tasks that used to take hours are now finished in a fraction of the time.

la versatilidad que tiene la plataforma de mostrar todas las métricas que necesitamos para buscar insights relevantes para nuestros clientes más importantes.

En muy raras ocasiones las métricas no coinciden.

reporting automatizado, menor tiempo operativo y mayor tiempo para analizar la data

1. the quality of their data source integrations like Google Analytics, Google Ad and Facebook Ads. unlike their competitors, Supermetrics truly covers every data field these data sources offer and the integrations are very robust. 2. the superb user experience of their products 3. choosing SM as a pure-play data pipeline and decoupling pipeline from the storage, analytics, and data viz layers mean no vendor lock-in, the best tech for each layer, a more robust architecture for my martech/data stack

for some of my colleagues who aren't very analytical or technical, they didn't know what to do with the data after pulling it into Google Sheets and Google Data Studio. There was a learning curve. It would be better if Supermetrics could provide more templates or human-assisted onboarding. Also, when I first told by their sales that with Supermetrics I could get everything Datorama offers at a fraction of the price, I thought it was too good to be true :)

Marketing reporting and analytics. Or finding a data pipeline tool to move my marketing data into Google Sheets and Google Data Studio.

I use super metrics in google sheets and the add on in sheets has got to be my favorite part. Selecting the data to import and refresh schedule is just about as easy as it gets.

I wish I could schedule specific queries in a single sheet. Can’t do that right now. Can only schedule every query to refresh at certain times.

I am saving hours of combining data from different sources. With supermetrics it puts it all in for me.

Get the data you need, where you need it, without resorting to expensive, bulky tools.

Creating custom visual templates is more difficult.

Supermetrics allows me to access and compile key data reports, quickly and powerfully, across multiple marketing channels - giving me a holistic view of current marketing efforts for clients.

This programme is great for tracking the progress of accounts within a marketing business

That the super metric queries only refresh once every day

We have solved the problem of tracking our calls outside of adwords and this enables us to see many statistics of accounts daily

SuperMetrics has the ability to pull real-time reporting from numerous channels and marketing avenues into a live Google Sheet. The ability to add numerous data sources and customize the reporting is extremely useful for in-house and external purposes.

It would be great if there were more options for filtering metrics. Analytics data is great to integrate but the filtering options are limited.

Shared documents that clients can access at any point to have updated, real-time data. Clients have stated the use and efficiency is excellent and easy to access on a regular basis.

See title. All the data you could ever need is in one place. Want code out of the search console API? you got it. Want to compare it to google analytics data? Easy! Want to throw in some social and adwords data to create a custom, complex, weighted algorithm for a complete top-of-funnel metric? piece of cake! Basically, if you want to take advantage of some technically complex API's (for the non-develoepr) and you don't want to learn the commands for dozens of APIs, Supermetrics is THE tool.

While this is THE tool for getting data, learning how the queries work in sheets takes a bit of time and trial and error. I haven't the hardest time modifying queries when I'm hovering over one and switch to another. It can be tough to tell if I'm modifying a different query and sometimes it just doesn't seem to register. Once you know the ins and outs, it gets easier but there can be a learning curve for some of the more advanced usages.

The one thing that I use this the most for is creating automated reports combined with Data Studio. For our monthly reports we pull everything non-Google Analytics into Google sheets (especially the types of metrics that need to be calculated) and then display it in Data Studio. If you need to automate monthly reports, SuperMetrics is a MUST

Easy to create reports - great selection of pre-built reports - easy to connect third party vendors APIs.

I haven't found anything to not like yet!

Automated reporting