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Supermetrics
Simplify Your Data, Amplify Your Impact
4.4
(721)
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Supermetrics Reviews & Product Details

Supermetrics Overview
What is Supermetrics?

Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.

As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.

At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.

Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.

Company Supermetrics Oy
Year founded 2013
Company size 51-200 employees
Headquarters Helsinki, Finland
Social Media
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Supermetrics Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Beginner
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation, Videos, Webinars
Languages English
Supermetrics Features
A/B Testing
Ad Spend Analysis
Attribution Modeling
Behavioral Analytics
Campaign Management
Churn Prediction
Cohort Analysis
Competitive Analysis
Conversion Tracking
Customer Lifetime Value
Customer Segmentation
Customizable Dashboards
Data Integration
Data Visualization
Email Analytics
Engagement Tracking
Funnel Analysis
Heatmaps
Marketing Automation Integration
Multi-Channel Attribution
Performance Metrics
Predictive Analytics
ROI Tracking
Real-Time Analytics
SEO Analytics
Sentiment Analysis
Social Media Metrics
Trend Analysis
User Journey Mapping
Web Analytics
Supermetrics Media
Supermetrics video thumbnail
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Supermetrics Screenshots
Supermetrics screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 19, 2025
Supermetrics Logo
721 Supermetrics Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
RS
Ricardo S.
Managing Director
Share
"Indeed super metrics."
What do you like best about Supermetrics?

Supermetrics integration is simple, and their platform is super reliable.

What do you dislike about Supermetrics?

I would welcome Live Chat Support for questions.

What problems is Supermetrics solving and how is that benefiting you?

Connected to Google Data Studio, it empowers data visualization for any platform in a one-stop shop.

Small Business (50 or fewer emp.)
Sep 29, 2021
 Source
Overall Rating:
5.0
RV
Remco V.
D
Share
"High pêrforming add-ins for Excel and Google Sheets"
What do you like best about Supermetrics?

Ease of use and intuitive interface. Responsive support in case of issues.

What do you dislike about Supermetrics?

There is nothing about Supermetrics that I dislike.

What problems is Supermetrics solving and how is that benefiting you?

Automated import of data from various data sources such Google Analytics and Google Ads in order to get these into very specific report formats in Excel and Google Sheets.

Small Business (50 or fewer emp.)
Sep 29, 2021
 Source
Overall Rating:
5.0
DM
Daniel M.
Digital Marketing Consultant
Share
"The best data export and connector out there"
What do you like best about Supermetrics?

Ease of building, duplication and editing

What do you dislike about Supermetrics?

Sometimes it loses connection for whatever reason

What problems is Supermetrics solving and how is that benefiting you?

Reporting. Time-saving when duplicating reports. Identifying things I cannot see in native dashboards etc

Small Business (50 or fewer emp.)
Sep 28, 2021
 Source
Overall Rating:
5.0
AK
Audrey K.
Chief Marketing Strategist
Share
"Great Tool That Cuts Work Time and Provides Data all in one place"
What do you like best about Supermetrics?

The ability to pull so many different data sources into one place.

What do you dislike about Supermetrics?

Some of the data sources like Mailchimp are in multiple different data lists. It makes it difficult to get the right data because you don't know which one is the right one for what you are trying to pull.

What problems is Supermetrics solving and how is that benefiting you?

I use Supermetrics to create my monthly reports for clients marketing programs. I can create a one-page snapshot for all the different elements of the program like website data, email data, Ad data, and Social Media data creating a complete picture of how the program is doing in one place. It's so much easier to review when I am not flipping through multiple reports from different sources and having to bypass information that we just don't need. Once the report is setup it never has to be done again just change the dates to review a different time period.

Mid Market (51-1000 emp.)
Sep 28, 2021
 Source
Overall Rating:
5.0
HR
Holden R.
Growth Marketing Manager
Share
"Supermetrics is Essential for Performance/Growth Marketing"
What do you like best about Supermetrics?

Supermetrics is the BEST platform for pulling data from ad platforms into Google Data Studio and Google Sheets

What do you dislike about Supermetrics?

The Shopify Connector is really slow, and doesn't work for Google Data Studio if you have a large website. The connector for Google sheets works but is really slow. The pricing just went up which is understandable but I miss the option to pay for an unlimited license and not have to pay for additional connections.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics helps save time by creating reports that my superiors can easily access and analyze data to make decisions for their business without me having to manually create reports each week/month. Supermetrics also provides the ability to visualize data in a way that's just not available within ad platforms which is essential if you want to set yourself apart as a marketer.

Small Business (50 or fewer emp.)
Sep 28, 2021
 Source
Overall Rating:
5.0
Robyn H. avatar
Robyn H.
Owner
Share
"Me and my clients LOVE Supermetrics! 👏"
What do you like best about Supermetrics?

I love the ability to effortlessly create engaging dashboards, combine data sources, and create meaningful data visualizations that help quantify data and turn it into actionable insights. There is no shortage of data in digital marketing, so having this ability is massively important in my business.

What do you dislike about Supermetrics?

Sometimes it's slow to load, but it's a lot of data being synthesized at once, so I get it.

What problems is Supermetrics solving and how is that benefiting you?

The biggest problem I had when I arrived at Supermetrics was a customizable reporting solution. Every reporting solution was highly overpriced and rigid. I wanted to customize my data sets and display what I wanted to show, not a cookie cutter template.

Small Business (50 or fewer emp.)
Sep 28, 2021
 Source
Overall Rating:
5.0
SS
Sotirios S.
Founder & Head Of Product Marketing
Share
"Awesome Reporting Connector!"
What do you like best about Supermetrics?

Integrates with almost all the digital platforms seamlessly. Enhances reporting capabilities and the customer service is fast and efficient.

What do you dislike about Supermetrics?

More pricing options for non-power users

What problems is Supermetrics solving and how is that benefiting you?

Automated reporting for Facebook and LinkedIn Ads. Enhanced Search Console Reports. The software helped us to add a lot of value to our existing clients and win more analytics projects.

Small Business (50 or fewer emp.)
Sep 24, 2021
 Source
Overall Rating:
5.0
Thiago R. avatar
Thiago R.
Mídia Online
Share
"Easy to Use Like No Other"
What do you like best about Supermetrics?

I can integrate almost all online media services in one place, only with this tool. Easy to use and fast to learn. It's way ahead of its competitors.

What do you dislike about Supermetrics?

I can't say it's expensive, but in my case, it demands some effort because of the currency. The Brazilian Real is undervalued nowadays.

What problems is Supermetrics solving and how is that benefiting you?

I can automate tasks and integrate data from multiple sources in a single dashboard. It's a must-have in my business and a true lifesaver.

Mid Market (51-1000 emp.)
Sep 24, 2021
 Source
Overall Rating:
5.0
Teun v. avatar
Teun V.
Digital Marketing Director
Share
"The best tool to automate your digital marketing reporting"
What do you like best about Supermetrics?

Easy to use, never had issues with bugs or downtime etc. I've been using it over 6 years, (the Google Sheets license) the tool itself hasn't changed much but is constantly expanding in terms of connectors.

What do you dislike about Supermetrics?

The renewed pricing model. With the latest update it's become quite hard for agencies to work with Supermetrics for multiple clients.

What problems is Supermetrics solving and how is that benefiting you?

I work at a marketing agency managing loads of different clients on ongoing or campaign basis. In our campaigns we frequently use multiple marketing channels (G-Ads, various social channels) and we use Google Data Studio to report on these campaigns to our clients. Supermetrics is being used to pull the data from the platforms into Google Sheets, so we can build our dashboards on top of that. I know that there is also an direct connector to Data Studio, but with Sheets in between we have more control over the data.

Small Business (50 or fewer emp.)
Aug 31, 2021
 Source
Overall Rating:
5.0
SU
Supermetrics U.
Performance Marketing Director
Share
"A reliable and flexible Service"
What do you like best about Supermetrics?

I like the fact that I customize the data before entering it into my sheets, apply filters and then create automatics reports for clients and internal teams.

What do you dislike about Supermetrics?

The service is not intuitive and requires some introductory training period.

What problems is Supermetrics solving and how is that benefiting you?

We have automated ad spending reports and client reports

Small Business (50 or fewer emp.)
Aug 31, 2021
 Source
Overall Rating:
5.0
Ken S. avatar
Ken S.
Director, Seo & Content Operations
Share
"The most flexible solution for extracting data for all of your media platforms"
What do you like best about Supermetrics?

The number of advertising platforms available and the continued addition of new ones.

What do you dislike about Supermetrics?

Support can be a little slow but the answers provided are always helpful.

What problems is Supermetrics solving and how is that benefiting you?

Automation of data is key in reporting efficiency.

Mid Market (51-1000 emp.)
Aug 12, 2021
 Source
Overall Rating:
5.0
MP
Mike P.
Senior Director, Growth
Share
"Does Exactly What We Need"
What do you like best about Supermetrics?

Integrates right into the documents we've already built. It runs fast and is easy to pick up and use, even for new team members.

What do you dislike about Supermetrics?

Once in a while, we have an issue with a particular query failing, but it generally is fixed within minutes. I have no major complaints at all.

What problems is Supermetrics solving and how is that benefiting you?

Our team has improved our efficiency greatly by leveraging Supermetrics. Tasks that used to take hours are now finished in a fraction of the time.

Small Business (50 or fewer emp.)
May 17, 2021
 Source
Overall Rating:
5.0
FL
Fernando L.
Digital Media Planner
Share
"Herramienta muy recomendada"
What do you like best about Supermetrics?

la versatilidad que tiene la plataforma de mostrar todas las métricas que necesitamos para buscar insights relevantes para nuestros clientes más importantes.

What do you dislike about Supermetrics?

En muy raras ocasiones las métricas no coinciden.

What problems is Supermetrics solving and how is that benefiting you?

reporting automatizado, menor tiempo operativo y mayor tiempo para analizar la data

Enterprise (> 1000 emp.)
Nov 06, 2020
 Source
Overall Rating:
5.0
Jia L. avatar
Jia L.
Software Engineer
Share
"Swiss army knife for marketing report and analytics"
What do you like best about Supermetrics?

1. the quality of their data source integrations like Google Analytics, Google Ad and Facebook Ads. unlike their competitors, Supermetrics truly covers every data field these data sources offer and the integrations are very robust. 2. the superb user experience of their products 3. choosing SM as a pure-play data pipeline and decoupling pipeline from the storage, analytics, and data viz layers mean no vendor lock-in, the best tech for each layer, a more robust architecture for my martech/data stack

What do you dislike about Supermetrics?

for some of my colleagues who aren't very analytical or technical, they didn't know what to do with the data after pulling it into Google Sheets and Google Data Studio. There was a learning curve. It would be better if Supermetrics could provide more templates or human-assisted onboarding. Also, when I first told by their sales that with Supermetrics I could get everything Datorama offers at a fraction of the price, I thought it was too good to be true :)

What problems is Supermetrics solving and how is that benefiting you?

Marketing reporting and analytics. Or finding a data pipeline tool to move my marketing data into Google Sheets and Google Data Studio.

Mid Market (51-1000 emp.)
Apr 18, 2019
 Source
Overall Rating:
5.0
Kyle C. avatar
Kyle C.
Founder
Share
"Expensive But Easily Worth It"
What do you like best about Supermetrics?

I use super metrics in google sheets and the add on in sheets has got to be my favorite part. Selecting the data to import and refresh schedule is just about as easy as it gets.

What do you dislike about Supermetrics?

I wish I could schedule specific queries in a single sheet. Can’t do that right now. Can only schedule every query to refresh at certain times.

What problems is Supermetrics solving and how is that benefiting you?

I am saving hours of combining data from different sources. With supermetrics it puts it all in for me.

Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
JV
Josh V.
Digital Marketing Director
Share
"Simple, elegant, powerful"
What do you like best about Supermetrics?

Get the data you need, where you need it, without resorting to expensive, bulky tools.

What do you dislike about Supermetrics?

Creating custom visual templates is more difficult.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics allows me to access and compile key data reports, quickly and powerfully, across multiple marketing channels - giving me a holistic view of current marketing efforts for clients.

Mid Market (51-1000 emp.)
Jul 26, 2018
 Source
Overall Rating:
5.0
TR
Tom R.
Apprentice
Share
"Supermetrics Review"
What do you like best about Supermetrics?

This programme is great for tracking the progress of accounts within a marketing business

What do you dislike about Supermetrics?

That the super metric queries only refresh once every day

What problems is Supermetrics solving and how is that benefiting you?

We have solved the problem of tracking our calls outside of adwords and this enables us to see many statistics of accounts daily

Mid Market (51-1000 emp.)
Jul 26, 2018
 Source
Overall Rating:
5.0
JD
Jessica D.
Director Of Paid Media
Share
"SuperMetrics Makes Real-Time Reporting Easy"
What do you like best about Supermetrics?

SuperMetrics has the ability to pull real-time reporting from numerous channels and marketing avenues into a live Google Sheet. The ability to add numerous data sources and customize the reporting is extremely useful for in-house and external purposes.

What do you dislike about Supermetrics?

It would be great if there were more options for filtering metrics. Analytics data is great to integrate but the filtering options are limited.

What problems is Supermetrics solving and how is that benefiting you?

Shared documents that clients can access at any point to have updated, real-time data. Clients have stated the use and efficiency is excellent and easy to access on a regular basis.

Small Business (50 or fewer emp.)
Jul 20, 2018
 Source
Overall Rating:
5.0
JJ
Jeff J.
Founder
Share
"ALL THE DATA YOU COULD EVER NEED"
What do you like best about Supermetrics?

See title. All the data you could ever need is in one place. Want code out of the search console API? you got it. Want to compare it to google analytics data? Easy! Want to throw in some social and adwords data to create a custom, complex, weighted algorithm for a complete top-of-funnel metric? piece of cake! Basically, if you want to take advantage of some technically complex API's (for the non-develoepr) and you don't want to learn the commands for dozens of APIs, Supermetrics is THE tool.

What do you dislike about Supermetrics?

While this is THE tool for getting data, learning how the queries work in sheets takes a bit of time and trial and error. I haven't the hardest time modifying queries when I'm hovering over one and switch to another. It can be tough to tell if I'm modifying a different query and sometimes it just doesn't seem to register. Once you know the ins and outs, it gets easier but there can be a learning curve for some of the more advanced usages.

What problems is Supermetrics solving and how is that benefiting you?

The one thing that I use this the most for is creating automated reports combined with Data Studio. For our monthly reports we pull everything non-Google Analytics into Google sheets (especially the types of metrics that need to be calculated) and then display it in Data Studio. If you need to automate monthly reports, SuperMetrics is a MUST

Mid Market (51-1000 emp.)
Feb 15, 2018
 Source
Overall Rating:
5.0
Jessica B. avatar
Jessica B.
Senior Product Manager, Storefront
Share
"Great tool"
What do you like best about Supermetrics?

Easy to create reports - great selection of pre-built reports - easy to connect third party vendors APIs.

What do you dislike about Supermetrics?

I haven't found anything to not like yet!

What problems is Supermetrics solving and how is that benefiting you?

Automated reporting

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