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Supermetrics
Simplify Your Data, Amplify Your Impact
4.4

( 721 )

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Supermetrics Reviews & Product Details

Supermetrics Overview
What is Supermetrics?

Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.

As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.

At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.

Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.

Company Supermetrics Oy
Year founded 2013
Company size 51-200 employees
Headquarters Helsinki, Finland
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Supermetrics Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Beginner
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation, Videos, Webinars
Languages English
Supermetrics Features
A/B Testing
Ad Spend Analysis
Attribution Modeling
Behavioral Analytics
Campaign Management
Churn Prediction
Cohort Analysis
Competitive Analysis
Conversion Tracking
Customer Lifetime Value
Customer Segmentation
Customizable Dashboards
Data Integration
Data Visualization
Email Analytics
Engagement Tracking
Funnel Analysis
Heatmaps
Marketing Automation Integration
Multi-Channel Attribution
Performance Metrics
Predictive Analytics
ROI Tracking
Real-Time Analytics
SEO Analytics
Sentiment Analysis
Social Media Metrics
Trend Analysis
User Journey Mapping
Web Analytics
Supermetrics Media
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Supermetrics Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 07, 2025
Supermetrics Logo
721 Supermetrics Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Feb 01, 2024
 Source
Overall Rating:
5.0
RP
Ronak P.
Founder
Share
"We've never been more efficient and confident in our business!"
What do you like best about Supermetrics?

Supermetrics allows our team to get real-time analyses, saving us multiple hours per day. As a smaller sized business, we needed a one-stop shop for our analyses and Supermetrics delivered. We've created 10+ dashboards using Supermetrics, creating high confidence on our daily, weekly, and monthly performance across company executives.

What do you dislike about Supermetrics?

Nothing! We've dealt with a few issues when initially getting used to this platform but their customer support team are best-in-class and respond quickly.

What problems is Supermetrics solving and how is that benefiting you?

Getting real-time data analyses and dashboards that would previously take 2-3 hours a day to update. Never an issue worrying about the accuracy data because it pulls real-time metrics directly from our key marketing sources. Our team has been more efficient and effective in making data backed decisions thanks to Supermetrics.

Enterprise (> 1000 emp.)
Jan 24, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Most efficient way to compile data"
What do you like best about Supermetrics?

Saves a ton of time when compliling reporting data and queries are verys simple to set up. Seamless integration with Google sheets. Various ways to segment data. Use it almost daily in most of our pacing activities.

What do you dislike about Supermetrics?

In some cases (GA4) we are limited to 10 columns (ideally there would be more), but this can be worked around. Additonally, data for the new Search Ads 360 is not yet avaialble (as of 1/24/2024)

What problems is Supermetrics solving and how is that benefiting you?

Eliminiating the need to pull data manually on a continious basis (daily, weekly, monthly, etc.)

Mid Market (51-1000 emp.)
Jan 24, 2024
 Source
Overall Rating:
5.0
SO
Sara O.
Founder
Share
"A Great tool for Data Management and Reporting"
What do you like best about Supermetrics?

Supermetrics is great because it’s easy to use, saves time, lets us customize our reports, has a helpful support team, and gives us data we can trust. It's really changed the way we handle our data and reports.

What do you dislike about Supermetrics?

So far, I haven't found any drawbacks with Supermetrics. It works well for our needs

What problems is Supermetrics solving and how is that benefiting you?

It brings data from multiple sources into one place. This helps in getting a unified view of performance across various platforms like Google Analytics, Facebook, and others, making it easier to analyze overall marketing efforts. Automating the data collection and reporting process saves a significant amount of time. Instead of manually gathering data, I can focus on analysis and strategy, improving productivity.

Small Business (50 or fewer emp.)
Jan 17, 2024
 Source
Overall Rating:
5.0
DS
Dominik S.
Founder
Share
"The connectors to Looker Studio work well and the support was very friendly and helpful in my case."
What do you like best about Supermetrics?

Easy to use the connection to Looker Studio. Always works well up until now.

What do you dislike about Supermetrics?

maybe that it is limited to 10 data source accounts, but that is nothing out of the ordinary to have limits.

What problems is Supermetrics solving and how is that benefiting you?

We use Google Looker Studio to visualize data from different sources. Supermetrics connects Google Looker Studio with Customer Accounts on Facebook, Instagram, LinkedIn, TikTok and more. Thoase connections are not available per default. This way we can create nice reports and dashboards for different customers, which also automatically update itself.

Mid Market (51-1000 emp.)
Jan 15, 2024
 Source
Overall Rating:
5.0
JB
Jessica B.
Founder
Share
"Supermetrics providing business intelligence at your fingertips"
What do you like best about Supermetrics?

Supermetrics is a superb platform that effortlessly puts business intelligence at your fingertips. Its remarkable capability to seamlessly collate data from a diverse array of platforms makes it an invaluable tool for efficient and comprehensive data analysis. Their support team were quick, responsive and super helpful.

What do you dislike about Supermetrics?

Sometimes the amount of data it's presenting can be overwhelming, but that data doesn't lie :)

What problems is Supermetrics solving and how is that benefiting you?

Collaborating data across various platforms and providing a pulse check on our data

Mid Market (51-1000 emp.)
Jan 11, 2024
 Source
Overall Rating:
5.0
TB
Tanner B.
Sr Ppc Marketing Anlayst
Share
"Marketing Analyst"
What do you like best about Supermetrics?

Super metrics is a great product that allows you to have a tool as a part-time data engineer and connect to many different data sources. Connecting to the data, makes it faster again insights and make business decisions. Supermetrics also has exemplary customer service with quick response times and while issues may take time to resolve. The team is always communicative about what is going on.

What do you dislike about Supermetrics?

Nothing significant comes to mind. The supermetrics team has built a great product with a good team.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics is helping us solve the problem of getting data, faster and more efficiently. The tool enables us to make better decisions because we have access to the right data.

Enterprise (> 1000 emp.)
Jan 09, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Customer Support in the Business"
What do you like best about Supermetrics?

Very supportive customer service and easy-to-use interface.

What do you dislike about Supermetrics?

Our particular subscription requires that we work with CS whenever we want to switch our Datasources, since we're only allowed 6 different datasources at a time. This can take time and is inconvenient when we need to change.

What problems is Supermetrics solving and how is that benefiting you?

A data transfer problem between our social platforms and analytics platforms and a new data warehouse that doesn't have the connectors available.

Small Business (50 or fewer emp.)
Dec 29, 2023
 Source
Overall Rating:
5.0
Juliana R. avatar
Juliana R.
Head De Mídia On
Share
"Supermetrics o melhor conector para dashboard."
What do you like best about Supermetrics?

A possobilidade de conectar muitas informações em um dashboard.

What do you dislike about Supermetrics?

às vezes ele sai do ar e tem que conectar tudo novamente.

What problems is Supermetrics solving and how is that benefiting you?

Dados em tempo real sem precisar consultar as plataformas.

Enterprise (> 1000 emp.)
Dec 12, 2023
 Source
Overall Rating:
5.0
BM
Brian M.
Director, Sem
Share
"Extremely useful tool to pull and organize data"
What do you like best about Supermetrics?

It's extremely easy to use and way more helpful than you might think if you haven't used it before. Data is pulled fast and reliably. Customer support has been great in my experience.

What do you dislike about Supermetrics?

Sometimes it isn't clear when metrics aren't compatible with one another (sometimes there isn't anything in the UI to provide clarity on this, you just get a general error message), and it takes some troubleshooting to figure out. This does not happen very often though.

What problems is Supermetrics solving and how is that benefiting you?

It expedites and automates data pulls, saving a significant amount of time. It helps keep data organized and in a format that is easy to manage.

Mid Market (51-1000 emp.)
Dec 06, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use and powerful"
What do you like best about Supermetrics?

It's very easy to use, more or less drag & drop and you get what you want. Very nice to have a continuous updated stream of data for automation.

What do you dislike about Supermetrics?

The API is sometimes a bit ineffective in how it fetches data to do the filtering, I think that could be optimized differently.

What problems is Supermetrics solving and how is that benefiting you?

Fetching data easily from multiple platforms in a unified manner that's easy to transform in dashboards