Supermetrics Reviews & Product Details
Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.
From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.
As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.
At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.
Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.
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| Capabilities |
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|---|---|
| Segment |
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| Ease of use |
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| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation, Videos, Webinars |
| Languages | English |
We use to measure our clients and they like very much!
We like everything, so there's nothing to upgrade
We solved our clients problems using Supermetrics giving them real-time reports that show them how productive they are
Facebook ads simply show, no need for complicated schemas.
Sometimes is slow and break the conection with the dashboards
get data from media sources are what we trying to solve. Simply configuration.
Marketing reporting has been simplified by this add-on, which we have connected to all our marketing channels.
It helps get data in spreadsheet, I can't complain since I get satisfied by this software.
Requires no copy and paste while collecting data from marketing accounts.
Conseguir ter relatórios atualizados a todo momento em um layout simples. Além de todos as dúvidas que tive, eu tive um retorno super rápido e eficiente da equipe.
Acho que o que mais me atrapalha um pouco, é ser tudo em outra lingua. Já tive alguns problemas de atualização de plataforma que tive meus relatórios sem funcionar mas foi resolvido rapidamente.
Problemas mais tecnicos. De atualizações de plataformas parceiras. Já tive algumas dúvidas também no qual o suporte da supermetrics sempre resolveu o problema em um curto periódo de tempo.
It can pull the specific fields/metrics from platforms, which makes it more convenient than going to individual platforms themselves.
The process of updating/modifiying queries can be made better, hard to tell if a change made will remain in the query
It allows me to pull just the data I need without having to navigate to each individual platform
It is simple, easy to use. The dashboards how you create is the most clear and practical
I don't dislike Supermetrics. I like everything
Agility. I have more free time
This is the best data tool we have ever used! It's not just super reliable, it also covers all the marketing platforms you'll need. Analysing has never been so easy!
The team and data management interface could be better.
We are using this tool together with Google Data Studio. So far, no discrepancies or no delays... Also, the attribution window options are helping us to optimise our reporting structure based on the current advertising changes.
saves so much time and makes everyday tasks easier.
It can be challenging to navigate and determine similar terms across platforms.
Supermetrics is used to pull reports and interpret data. Helps us realize how efficient/inefficient ads may be
ease of use, flexibility and wide range of connectors/data sources makes Supermetrics one of the best tool for marketing analytics reporting & automation
There has been some steep price increases in the last few years
Reporting Automation and third party data connections
I love being able to integrate all of the martech that I use into Google Data Studio. This allows me to report on everything I'm doing for a client in one place and helps show ROI.
I dislike having to pay per module. It would be nice to have an affordable plan where I could integrate everything that Supermetrics has to offer. It's almost too expensive to use.
I'm solving the ability to report on marketing ROI by using Supermetrics. This allows me to keep clients longer and have better relationships with them. It's great for reporting on tougher channels to get data from, such as LinkedIn.