Supermetrics Reviews & Product Details
Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.
From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.
As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.
At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.
Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.
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| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation, Videos, Webinars |
| Languages | English |
Supermetrics helps us to save a lot of time during the day. We can finish some of our taks very fast thanks to Supermetrics. The only tool I've used with this function is Supermetrics, so I don't know how to compare with other players.
Sometimes the queries have some problems on refreshing normally. I also think that the tool could be more intuitive or with more "guides".
Practicality in data analysis. Supermetrics helps us saving a lot of time.
Its very easy to use, its simple to connect my data sources
Its a little expensive for my clients, and the payment methods should recieve "pix" method (local currency)
find the right client, promote my job with data driven decisions
I appreciate the simplicity with which we can blend multiple data sources using Supermetrics for Looker Studio reports.
Sometimes documentation is hard to sift through with updates.
Supermetrics allows us to blend data from multiple paid media channels and create reports that are easily maintained.
Compilar e segmentar dados de forma automatizada
Alguns erros que acabam acontecendo quando o volume de dados é muito alto
Automatização de relatórios, isto nos beneficia através da otimização do tempo do time
a gestão de métricas de pré-clique como um todo para ações e assim fazer analises mais profundas e a otimização do tempo na rotina do dia dia ao usar o Supermetrics
Nem todas empresas conhecerem a ferramenta e terem acesso a algo tão bom na rotina e para melehores resultados e analises mais produndas. Poderia ter curso de como usar a ferramentas mais divulgados
Ajuda em analises de dados
I like how it simplifies data and pulls everything into one place.
Not necessarily a dislike, but I wish I knew about more of the capabilities.
Data integration! It's great.
O que eu mais gosto no Supermetrics é a facilidade que ele traz para o dia a dia, demandas que normalmente demoramos para validar dados, ele consegue ajudar de forma automatizada.
Percebo que aonde eu trabalho acontece bastante das bases de dados não atualizarem por estarem sobrecarregadas, por isso acho que seria interessante ter suporte maior nesses casos.
Ajuda a otimizar o tempo em demandas que geralmente precisamos validar dados dentro de ferramentas. Por exemplo, conseguimos realizar uma análise de Meta, sem precisar resgatar os dados no BM e sim puxando bases no supermetrics que se atualizam diariamente, se for necessário.
It's simple to use and allows for connections between different parts of data. Don't know where I'd be without being able to blend different data sources together with Supermetrics.
Reports often break, however, I will say that refreshing the data usually works. I don't have any glaring issues with Supermetrics though.
Blending data types together to create dashboards and reports
It has many different connectors. Once I build a template dashboard I am able to reuse it for other clients and easily swap out the connectors.
Connectors and dashboards can take a while to load sometimes. Also, tables break randomly which can be time-consuming to go in and fix them.
seeing the data from different sources all in one place
It allows us to compile data from all of our different data sources in to one place. It also allows us to really customize and choose the exact metrics that we are wanting to analyze, unlike some of the native platforms that force you into certain sets of data or predefined dimensions and timeframes. This allows us to effectively cross analyze our data and find trends that would have otherwise taken so much more time and work to uncover.
Sometimes there can be odd glitches that require resetting connections. For example, the Google Business Profiles aren't pulling all locations and pulls a different number for me than it does my colleague. Usually resetting the connection resolves this, so it isn't too big of an issue.
It allows us to compile all of our data into one centralized place. This allows us to cross analyze and better identify trends and correlations across the entire business without downloading all sorts of different reports and trying to merge them.