Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.
From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.
As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.
At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.
Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.
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| Capabilities |
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|---|---|
| Segment |
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| Ease of use |
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| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation, Videos, Webinars |
| Languages | English |
Supermetrics allows our team to get real-time analyses, saving us multiple hours per day. As a smaller sized business, we needed a one-stop shop for our analyses and Supermetrics delivered. We've created 10+ dashboards using Supermetrics, creating high confidence on our daily, weekly, and monthly performance across company executives.
Nothing! We've dealt with a few issues when initially getting used to this platform but their customer support team are best-in-class and respond quickly.
Getting real-time data analyses and dashboards that would previously take 2-3 hours a day to update. Never an issue worrying about the accuracy data because it pulls real-time metrics directly from our key marketing sources. Our team has been more efficient and effective in making data backed decisions thanks to Supermetrics.
Saves a ton of time when compliling reporting data and queries are verys simple to set up. Seamless integration with Google sheets. Various ways to segment data. Use it almost daily in most of our pacing activities.
In some cases (GA4) we are limited to 10 columns (ideally there would be more), but this can be worked around. Additonally, data for the new Search Ads 360 is not yet avaialble (as of 1/24/2024)
Eliminiating the need to pull data manually on a continious basis (daily, weekly, monthly, etc.)
Supermetrics is great because it’s easy to use, saves time, lets us customize our reports, has a helpful support team, and gives us data we can trust. It's really changed the way we handle our data and reports.
So far, I haven't found any drawbacks with Supermetrics. It works well for our needs
It brings data from multiple sources into one place. This helps in getting a unified view of performance across various platforms like Google Analytics, Facebook, and others, making it easier to analyze overall marketing efforts. Automating the data collection and reporting process saves a significant amount of time. Instead of manually gathering data, I can focus on analysis and strategy, improving productivity.
Easy to use the connection to Looker Studio. Always works well up until now.
maybe that it is limited to 10 data source accounts, but that is nothing out of the ordinary to have limits.
We use Google Looker Studio to visualize data from different sources. Supermetrics connects Google Looker Studio with Customer Accounts on Facebook, Instagram, LinkedIn, TikTok and more. Thoase connections are not available per default. This way we can create nice reports and dashboards for different customers, which also automatically update itself.
Supermetrics is a superb platform that effortlessly puts business intelligence at your fingertips. Its remarkable capability to seamlessly collate data from a diverse array of platforms makes it an invaluable tool for efficient and comprehensive data analysis. Their support team were quick, responsive and super helpful.
Sometimes the amount of data it's presenting can be overwhelming, but that data doesn't lie :)
Collaborating data across various platforms and providing a pulse check on our data
Super metrics is a great product that allows you to have a tool as a part-time data engineer and connect to many different data sources. Connecting to the data, makes it faster again insights and make business decisions. Supermetrics also has exemplary customer service with quick response times and while issues may take time to resolve. The team is always communicative about what is going on.
Nothing significant comes to mind. The supermetrics team has built a great product with a good team.
Supermetrics is helping us solve the problem of getting data, faster and more efficiently. The tool enables us to make better decisions because we have access to the right data.
Very supportive customer service and easy-to-use interface.
Our particular subscription requires that we work with CS whenever we want to switch our Datasources, since we're only allowed 6 different datasources at a time. This can take time and is inconvenient when we need to change.
A data transfer problem between our social platforms and analytics platforms and a new data warehouse that doesn't have the connectors available.
A possobilidade de conectar muitas informações em um dashboard.
às vezes ele sai do ar e tem que conectar tudo novamente.
Dados em tempo real sem precisar consultar as plataformas.
It's extremely easy to use and way more helpful than you might think if you haven't used it before. Data is pulled fast and reliably. Customer support has been great in my experience.
Sometimes it isn't clear when metrics aren't compatible with one another (sometimes there isn't anything in the UI to provide clarity on this, you just get a general error message), and it takes some troubleshooting to figure out. This does not happen very often though.
It expedites and automates data pulls, saving a significant amount of time. It helps keep data organized and in a format that is easy to manage.
It's very easy to use, more or less drag & drop and you get what you want. Very nice to have a continuous updated stream of data for automation.
The API is sometimes a bit ineffective in how it fetches data to do the filtering, I think that could be optimized differently.
Fetching data easily from multiple platforms in a unified manner that's easy to transform in dashboards