Supermetrics Reviews: 4.4/5 — Solid Choice
Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.
From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.
As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.
At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.
Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Ease of use |
Beginner
Intermediate
Advanced
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation, Videos, Webinars |
| Languages | English |
That its super easy to use and understand, it help us to centralize all the information from all the platforms and have everything updated on a daily basis, we love it
That some platforms are not available and there is a limit for querys usage, so sometimes we can't add any more and we need to start deleting some, other than that, everything is great
Updated and automatic information on a daily basis, we can review our campaigns performance everyday and analyze quicker the information to make better desitions
It is helping with multiple sources from GSC and GA and even social channels.
I'm sometimes struggling with the parameters, but that's more me than the product.
The benefists are that it is saving me a lot of time to extract data from Google Analytics. It helps me to build YoY and MoM overviews.
Reliable refreshes and strong support team with clear documentations.
Refreshes can be long and slow. However this might be something to do with the data.
Automatic import of key platform raw data for manipulation.
I'm using supermetrics for generating social media campaign reports, I was using normal excel sheet and PowerPoint to generate reports, then I got introduced to supermetrics! an amazing and lifesaver software and very cheap for social media dashboards! So the main thing why I like it is its price for social media datasets.
we wanted also to use supermetrics with other parties, like Dubloo and survey softwares, we got dificulities and also its price was very high and their team after having a meeting with them didnt give us a reasonable discount.
it helps digital marketers like me to ONCE create a dashboard (report) and then to get REALTIME updated data and numbers whenever I want! so I dont need to always go and create new reports, this is very amazing and need to be promoted more!
Connecting data from different platforms
Sometimes it takes a long time to refresh data
Connecting data from different sources in one place. I love it.
Because Supermetrics helps automate the import of data onto Google Sheets - which is an flexible tool itself, it cracks the barriers of Google Analytics. Plus, the option to avoid GA's data sampling from Suppermetrics changes the game for big companies with too much data to handle.
I would say my least favorite aspect of Supermetrics is the time it takes to process data to avoid sampling. Also, I notice that the most recent date's session number is always higher than usual after the first processing.
Supermetrics helps automate my data processing, helps avoid data sampling errors from Google Analytics and also change the data collected from GA into a more flexible form for analyzing.
Saves me lots of time. Easy to use. Fast support.
Everything works well. Saves me lots of time. Easy to use. Fast support.
Monitor ad performance. Create ad reports to show internal stakeholders how our ads are performing. I use Supermetrics to create visualizations and charts.
The availability of choices to platforms it can connect to is fantastic. It's easy to use; a simple interface makes it accessible to beginner users.
It's very expensive, and no flexibility in choosing a data source. They should give the flexibility to bundle the plan as per the user's needs.
Supermetrics give business analysts easy access to get data without any data engineer's help quickly. Its interface is easy to understand; user can be onboarded with limited or no training.
I love the query editor and that you can add integrations direct in bigquery compare to other tiiks
I got a nuber of licenses and when changing what product to use I need to contact Supermetrics
We spend a lot of money on marketing and need to be able to see the results of it and after adding a supermetrics and combining the data we spend less and make much more money
Supermetrics's choice of connectors is vary vast which gives flexibility to chose just one subscription/account for all our needs. Their prompt response to queries and support is amazing
It's little expensive as compared to other connectors.
Easy to use ETL, no coding required to connect any data sources