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AgencyAnalytics Reviews: 4.8/5 — Highly Rated
AgencyAnalytics is a cloud-hosted reporting and insights platform built for marketing agencies. It consolidates SEO, PPC, social, email, call-tracking and other marketing data into white-labeled dashboards and automated reports, with benchmarking, AI summaries, client portals, roll-up reporting, API access and many integrations.
| Company | AgencyAnalytics |
|---|---|
| Year founded | 2010 |
| Company size | 51-200 employees |
| Headquarters | Toronto, Ontario, Canada |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Freelancer
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | Chat, Email/Help Desk, Knowledge Base |
| Training | Documentation, Videos |
| Languages | English |
AgencyAnalytics Pros and Cons
- Wide range of integrations (85+ sources across SEO, PPC, social, email, local, call tracking)
- All features unlocked in base pricing; transparent per-client pricing
- Strong white-labeling and client access options
- AI-assisted insights and Ask AI feature
- Roll-up reporting for agency leadership
- Pricing scales with client count due to per-client model
- Some integrations do not support multiple accounts per client
- Data refresh frequency and depth vary across integrations
- UI localization beyond English not verified
- Not open source; no on-premise/self-host option
Compare AgencyAnalytics with other popular tools in the same category.
AgencyAnalytics has all of the integrations that you need! We primarily use it for SEO reports, but if you need to integrate PPC data (Facebook, Google Ads, Bing Ads), you can! The reports are highly customizable . The rank tracker is the most accurate you get.
The rank tracker is really accurate and updates daily, but I wish there was more data like CPC for your target keywords or additional filters so I only look at keywords above a certain search volume. There are other tools that include this and would be a great addition for agency analytics too
Streamlining our client reports and SEO rank tracking in one place!
A combination of the easy to use interface, powerful customer reporting and reliable rank tracking for SEO clients is really what makes Agency Analytics shine. By far the best reporting tool for an agency focused on SEO.
I would love to see the keyword limits being increased. We currently use the enterprise package and we are nearly out of keywords (yes, we track a lot of keywords!).
Ultimately, if you are looking for a reporting solution for your agency (that focuses predominantly on SEO), Agency Analytics is the best in class. It's easy to use, has a white label option, and clients love the simplicity.
The fact that developers are open to feedback / constructive criticism, and are constantly adding new features to the platform.
My only gripe would be with the inability to use templates for new users to individual accounts.
We use A.A to simplify website and advertising campaign analytics. It is extremely easy to use, and clients are able to check important metrics, in real-time, for their website and digital ad campaigns.
Agency Analytics makes it very easy for us to automate reporting for clients. We use Call Rail as well, which directly integrates, and that has become very powerful for our clients.
I wish the task view was a bit more sophisticated. The only thing we really lack is a clean way to report in a detailed way on our activity for the prior month.
Transparency with our clients. Most clients experience poor reporting on SEO. Agency Analytics has empowered us to bridge that gap and keep our client's happy.
The easy to read reports to point us to the exact URL's to fix.
Nothing. I cant come up with 40 characters of dislikes.
SEO problems
Agency Analytics continue to invest in their product development ensuring our team at www.toprankings.com.au can continue to provide its clients with the best outcomes. Its no wonder we continue to remain loyal clients.
Being a newer tool to what we have been used to it just took us a little longer to be on boarded in full which is more a natural progression on our past. The team at Agency Analytics have continued to evolve and improve their online tutorials which is great.
Enhanced reporting by Agency Analytics is far more powerful and seamless to use than Google analytics directly. When we need to evaluate the progress of campaigns AA provides a nice holistic view of campaigns. We are also able to use AA in the process of reaching out to new prospects by tracking their current rankings very quickly and reporting to them on the opportunities ahead based on the indicative keyword volume of a set of phrases vs others. This provides us a data driven approach to speaking with clients.
How easy it is to use. I have all of my clients SEO and social media integrated with easy to use reporting g
Nothing so far. I've been using it for a month.
SEO and social media advertising analytics
The web design of the Dashboard, the widgets and all the api the you can integrate (GG Analytics, majestic, search console)
For the moment you can crawl only 5000 pages maximum
We use the SEO Dashboard for our customer to report every mounth.
The coverage of every platform you can imagine and some you never knew existed. The best thing for the platforms I never heard of? I checked them out. So to be on Agency Analytics is really powerful. The flexibility, the layout, I'm extremely happy with the whole thing!
I have not figured out how to get my logo and information onto the reports. Though I admit, I have not tried very hard yet either.
I've always hated reports. I hate doing them and I hate sending them. I used to be in a company where they always positioned their reports in a positive light. That's not the reality of the internet! With Agency Analytics, I can auto send the report. It'll contain everything good,bad, ugly. My clients can trust that the reports will have the same compenents every month and nothing is monkeyed with. Additionally, the reports are so easy to read, I teach my clients how to read them. Then, if they ever go elsewhere, they know what's important and what's not and when they are not being told the whole truth.
In the report, i like the keyword ranking and changes in position, update is really liked by me
In initial data loading took time that only disliked by me
Tracking our keyword ranking and fluctuation regularly
The dashboard has a clean design, and it's easy to use. Reporting is easy to understand and it's simple to create and schedule out. People who don't understand digital marketing will be able to understand this reporting, including clients and executives from within your own company. I like that it integrates with so many of the other programs I use to offer more comprehensive reporting.
I've used this tool since it was My SEO Tools, and I have no complaints. I do run out of keywords and there are some additional features I wish it had like identifying opportunities for better performance, but otherwise it's a great tool.
Tracking keyword rankings Monitoring backlinks Reporting
I love how much time Agency Analytics saves us each month when preparing reports for our clients. They look great too.
One thing that's missing is the Call Rails form integration.
It makes it easier to digest information on a regular basis, quickly, across many clients.
Where to start? Outstanding customer support - even during UK hours!
Better competitor comparison would work well I think. (eg) Better view of competitors backlinks. Also a Link Manager tool similar to Raventools and SEOProfiler. All in all though, there is no software that does everything you want and hand on heart Agency Analytics is by far the best out there!!
Client Portal Reporting! Accurate keyword rankings across multiple search engines! Backlink monitoring! Google, Facebook and Bing PPC Much much more...!
Love how easy this tool is to set up and manage client campaigns and set up automated, scheduled reporting for them, as well as provide a branded app they can use to login to their own account and access their live dashboard.
Would like to see more integrations with more tools, which they do roll out on a constant basis.
AA provides visibility and a level of transparency to our clients that was difficult to manage previously.
We recently started using Agency Analytics and are really blown away by this software. The integrations are easy and there are so many including our call tracking software and review tracking software.
I would like to be able to set up templates for the Dashboards.
We are saving a ton of time we used to spend manually reporting to our clients. It's allowed us to have better communications with our clients.
The extensive analytics capabilities and the white labeling ability it gives us as an agency.
Nothing at the moment. I would love to see further customization options in the Dashboard area.
Providing our clients with analytics in real-time with our own branding.
Ease of use, very customizable and love the branding options. Really makes my company look good.
Wish there were integrations for everything.
Reporting and analyzing data for marketing we're doing for our customers. Really helps us be more professional and look great.
I've used a lot of SEO and marketing management software and they all have very average user experiences. AgencyAnalytics stands head and shoulders above the crowd. The UI is beautiful, it is easy to use and incredibly powerful. The white label portal and PDF reports make managing clients a breeze.
There's not much to dislike! Perhaps the only suggestions I can make would be to include some more detailed competitor metrics and perhaps a custom widget that we could push custom data to via an API.
AgencyAnalytics has greatly simplified managing multiple clients for us.
Getting access to key digital marketing KPI's all on one dashboard and the ability to automate reporting.
Would love the ability to edit and copy report templates.
Saving time
Keyword tracking tool and frequency of updates.
No on page grader or optimization tools
Better client reporting
Agency Analytics has one of the best User Interfaces out in the market. Not only do they offer outstanding customer support, they are also striving to release new integrations on a consistent basis. The fact that everyone on our team, as well as our clients, can have an account is amazing. Lastly, the automatic reports that you can schedule to send out on a specific day at a specific time, and with specific metrics, means taking one of the most meticulous tasks involved in running an agency and puts it on autopilot.
We're constantly running out of Keywords, but not even that takes away from the good that Agency Analytics brings to our organization.
In the past, we would have to manually compile reports from numerous sources. That meant navigating to and from multiple marketing platforms and either downloading spreadsheets or writing down numbers to showcase in our reports. The fact that it could take almost 45 minutes to compile one report for one client meant that we could devote almost 300 hours a month to reporting. Agency Analytics robust reporting simplified our reporting process, and more importantly, it allowed clients to log into the platform and view data whenever they pleased.
Immediate response to support queries, and the ability take feedback and develop features that are suggested.
Time zone issues (we are based in New Zealand), but support has been fantastic overall.
Simplifying Google Analytics data so that our Clients are empowered to answer their own questions regarding the website / digital marketing campaigns.
Agency Analytics is a sophisticated marketing tool that we've been using loyally for years. Tons of configurations for keyword tracking - from local searches to mobile SERPs and more. It integrates with many of our other tool sets (paid search, email, social, call tracking...) and they keep adding to the list. Love it when a company continues to invest in product development and evolves with the industry and technology like Agency Analytics does.
We've had no issues with Agency Analytics that their support team hasn't resolved quickly and comprehensively.
Automation, real-time results and efficiency. And the ability to tie together metrics from other applications to close the loop on ROI reporting.
The amount of features. From integrated call tracking statics to monitoring backlinks, it does it all.
Other people using it. I want it all to myself.
Auditing and reporting. The white label solution means I can run and send out reports in minutes.
Ease of use is the thing I like the best. My clients like the simplicity of it.
I don't dislike nothing about it at the moment. The integrations I use work as they should.
I'm saving a ton of time on monthly reporting and communication with my clients on things that can be answered just by logging in to view the analytics themselves.
The ease to setup new client accounts for SEO ranking/reporting. The second feature that my company uses the most is the Analytics integration and social media monitoring.
It would be nice to have other pricing options so that it can be less expensive on a monthly basis. Discounts for yearly pricing would be a suggestion
My company switched from Raven SEO Tools in 2013 Agency Analytics and was very happy to do so. The reporting software is great for our clients and is easy to setup. The new features that have been added over the years are useful everyday tools such as the social media monitoring, site audit and Analytics integration.
It's easy to use and integrate with lots of other programs, such as google search console and call tracking programs.
No ranking tracker can be 100% accurate, but I trust AA more than any other program out there.
ranking tracking that clients can easily understand. Lots of integrations that can easily be presented to the client.
The dashboard setup is intuitive, easy, and looks great once it's set up. Managing multiple clients gets tricky but having a dashboard for each client where you can easily see a snapshot of almost all analytics, rankings, social performance, growth, etc. AND be able to dig deeper is exactly what I've been looking for. We found SEO updates such as images missing alt text, broken links, web pages that bring up error codes and more.
The ONLY thing I've found is that Facebook ads can't be separated within an ad account. For instance, if you have 3 clients under one Facebook ad account, you can't filter the ads by business page, campaign, etc. or select certain ones to include in a dashboard.
We're improving SEO for all of our clients, saving time internally not having to pull data manually across platforms, and creating better proposals for website management because you can 'audit' a website even if you don't manage it. We audit sites for companies that aren't clients so we can show them how we can improve their current website.
The dashboard is exactly what we were looking for at our agency. At Expert Marketing Consultants, we have tried a few different tools since 2010. Report was always a challenge because we would piece meal our reports to focus on what we wanted to highlight for our clients. Agency Analytics has it all in one package. We love it! The price point is also very reasonable
We had problems with setting up some up the Google Analytics & social media integrations. With the help of their Technical Lead, it was able to get resolved quickly on the next business day... so, not much to say on the dislike front. They care about support and want to resolve problems as quickly as possible.
Using one tool instead of three different tools to serve our reporting needs across SEO & social media clients.
The interface and ease of use. Simple to setup and use. The tutorials are also to the point and easy to understand, even for a newbie. The data is accurate and useful
Not really a dislike, but I would like to request features to make it easier to canvas new clients. Eg. to be able to type in an URL and get a downloadable, white labeled Site audit report without having to setup a new campaign. and thereafter being able to convert it to a campaign. This way it makes it more convincing when canvassing prospective clients.
I can provide clients a detailed progress report and explain the next steps. This way the client remains updated and know that they are getting their monie's worth.