Supermetrics Reviews: 4.4/5 — Solid Choice

Supermetrics allows our team to get real-time analyses, saving us multiple hours per day. As a smaller sized business, we needed a one-stop shop for our analyses and Supermetrics delivered. We've created 10+ dashboards using Supermetrics, creating high confidence on our daily, weekly, and monthly performance across company executives.

Nothing! We've dealt with a few issues when initially getting used to this platform but their customer support team are best-in-class and respond quickly.

Getting real-time data analyses and dashboards that would previously take 2-3 hours a day to update. Never an issue worrying about the accuracy data because it pulls real-time metrics directly from our key marketing sources. Our team has been more efficient and effective in making data backed decisions thanks to Supermetrics.

Saves a ton of time when compliling reporting data and queries are verys simple to set up. Seamless integration with Google sheets. Various ways to segment data. Use it almost daily in most of our pacing activities.

In some cases (GA4) we are limited to 10 columns (ideally there would be more), but this can be worked around. Additonally, data for the new Search Ads 360 is not yet avaialble (as of 1/24/2024)

Eliminiating the need to pull data manually on a continious basis (daily, weekly, monthly, etc.)

Supermetrics is great because it’s easy to use, saves time, lets us customize our reports, has a helpful support team, and gives us data we can trust. It's really changed the way we handle our data and reports.

So far, I haven't found any drawbacks with Supermetrics. It works well for our needs

It brings data from multiple sources into one place. This helps in getting a unified view of performance across various platforms like Google Analytics, Facebook, and others, making it easier to analyze overall marketing efforts. Automating the data collection and reporting process saves a significant amount of time. Instead of manually gathering data, I can focus on analysis and strategy, improving productivity.

Easy to use the connection to Looker Studio. Always works well up until now.

maybe that it is limited to 10 data source accounts, but that is nothing out of the ordinary to have limits.

We use Google Looker Studio to visualize data from different sources. Supermetrics connects Google Looker Studio with Customer Accounts on Facebook, Instagram, LinkedIn, TikTok and more. Thoase connections are not available per default. This way we can create nice reports and dashboards for different customers, which also automatically update itself.

Supermetrics is a superb platform that effortlessly puts business intelligence at your fingertips. Its remarkable capability to seamlessly collate data from a diverse array of platforms makes it an invaluable tool for efficient and comprehensive data analysis. Their support team were quick, responsive and super helpful.

Sometimes the amount of data it's presenting can be overwhelming, but that data doesn't lie :)

Collaborating data across various platforms and providing a pulse check on our data

Super metrics is a great product that allows you to have a tool as a part-time data engineer and connect to many different data sources. Connecting to the data, makes it faster again insights and make business decisions. Supermetrics also has exemplary customer service with quick response times and while issues may take time to resolve. The team is always communicative about what is going on.

Nothing significant comes to mind. The supermetrics team has built a great product with a good team.

Supermetrics is helping us solve the problem of getting data, faster and more efficiently. The tool enables us to make better decisions because we have access to the right data.

Very supportive customer service and easy-to-use interface.

Our particular subscription requires that we work with CS whenever we want to switch our Datasources, since we're only allowed 6 different datasources at a time. This can take time and is inconvenient when we need to change.

A data transfer problem between our social platforms and analytics platforms and a new data warehouse that doesn't have the connectors available.

A possobilidade de conectar muitas informações em um dashboard.

às vezes ele sai do ar e tem que conectar tudo novamente.

Dados em tempo real sem precisar consultar as plataformas.

It's extremely easy to use and way more helpful than you might think if you haven't used it before. Data is pulled fast and reliably. Customer support has been great in my experience.

Sometimes it isn't clear when metrics aren't compatible with one another (sometimes there isn't anything in the UI to provide clarity on this, you just get a general error message), and it takes some troubleshooting to figure out. This does not happen very often though.

It expedites and automates data pulls, saving a significant amount of time. It helps keep data organized and in a format that is easy to manage.

It's very easy to use, more or less drag & drop and you get what you want. Very nice to have a continuous updated stream of data for automation.

The API is sometimes a bit ineffective in how it fetches data to do the filtering, I think that could be optimized differently.

Fetching data easily from multiple platforms in a unified manner that's easy to transform in dashboards

How easy the platforms is to use and work with.

The limitations of the system like the amount of connections

Connecting multiple data sources

I love the automation of supemetrics - it makes sharing reports and data quick and easy.

Sometimes the platform will break and become buggy - it may take a while to get this fixed and the customer support can sometimes be on the slower end.

Pulls multiple data sources into the one report

I love that you can pull all metrics together automatically and build then into Google Looker Studio. We report on organic and paid media, so having a system in place to easily pull metrics is so important to how I do reporting for my clients.

It's a little pricy to get all the features.

We need to provide marketing analytics for our clients on a consistent basis and we use Supermetrics to pull the data quickly and easily.

Getting the data I need into Google sheets

Need WhatConverts Connection :) Maybe better Ahrefs connection too.

Dashboard reporting

İt is east to implement and use. Also support team is always reachable.

İt is not for Türkish currency. So it is alittle bit expensive for most of Türkish customers

We spend too much time for reports. Sm solved this problem.

Very easy to use connectors available. Quick response from the support when we need. A lot of connectors :)

Sometimes problems requiring reconnecting sources. Loading time of certain statistics

Automate daily/monthly report that was done manualy before. Datavisualization: better to understand performances.

Supermetrics is very easy to navigate and you don't need to be a data wizard to use it. It links your ad platforms to Looker Studio reporting with the click of a button and is seamless and accurate.

The limitations on how many connections you can make based on your license.

Connecting non-Google products such as Meta, Pinterest and TikTok to our reporting dashboards to present campaign performance metrics all in one place for clients

everything can be automated and save time from pulling data from various platforms

custom events or conversions from Facebook cannot be downloaded.

saving time for pulling data

I love that supermetrics had so many connections available, so we can add the different sources to one report for the client to see the entire strategy and each channel of their campaign in one place. We utilize the the connectors constantly for all our clients reporting. It is also very easy to set up the different connectors.

The only downside is sometimes the connector quits pulling info, but it is usually an easy fix wit just reconnecting the data source.

Instead of having to peice together reporting from different platforms and softwares, we are able to creat campaign reporting in one central location with the different data source connections available.

Ease of use, number of guides and templates, helpful support staff. This is used for both weekly and monthly reports and is essential to our current reporting soluton. It was very easy to implement and build myself with just a rudimentary understanding of Looker Studio.

Nothing really comes to mind! I've found it to be excellent in general. Maybe some sort of introduction/onboarding for the back end of the platform.

We use Supermetrics to tie together the data sources from different platforms into an easy to review report that allows us to ensure we're on track and able to share a good overview with client.

I've been using Supermetrics for over 5 years now in two different companies. It's an essential tool for any marketer who needs to track ad spend and performance data on a daily basis in one place. It plugs into most platforms you could even think of, bugs are very rare and even if they happen, the team resolves them very quickly. I only had a few interactions with the support team, but each time my questions were resolved in a timely manner and the communicaiton was friendly and professional. Supermetrics recent push into data warehousing and better connectivity to Snowflake and the like sets your data pipelins for success in the future as your needs become more comples.

It's only natural, but you need to really think through what you need in terms of connectors and seats as there are multiple packages with different prices, and you could either overpay or save too much and find yourself short of features. That said, the team did great in helping me pick the right license.

Supermetrics really helps us make sense of all the channels we're spedning on, being able to look at performance at a glance, and quickly match some of our internal data to data from ad platofrms.

large data source that brands that are running multiple channels

there's some bug sometime that is not address in immediate response

Generate multiple data source at one time and helps to connecting the data easily

Automatisation and easy to create data looker studio implement

Sometimes the stability, and lag on the connection

Create easy reporting.

Wide variety of connectors, customisable packages.

Price is high for a sole trader relative to other software subscriptions

Automation

Super easy to use, easy to implement, plenty of features that are usefull for our business, amazing customer support. We love it and would recommend.

No downsides detected so far, we'll keep you posted in case something shows.

Dashboard creation to distill data for EB. Good templates for marketing analytics to plan and execute and iterate in campaigns.

Keeping everything very automated and also the interface is so easy to use. Customer support is really responsive as well, which is amazing!

not much really, I think it would be great if the pricing can be more competitive

Help downloading data from various platform in a timely manner

It's very intuitive and the integrations with almost all ad platforms available are extremely useful. Additionally, customer support is amazing, and reply within seconds of being contacted.

Payment methods and license settings are a bit confusing when working within an agency. It could be improved to make it a much more straightforward process as to avoid confusion with licenses.

Dashboard reporting is much easier when using straightforward tools that allow me to present information in a visual way. Allowing me to represent numbers wth graphs and tables to make information easier to understand for our clients.

- Vast choice of connectors - Simple setup - Fantastic Support when needed

The Price....... Pretty sure that is the one common denominator with everyone using or having used Supermetrics

Consolidating the data from multiple sources into one congruent report

Supermetrics is very easy to use. Its a great platform where we can combine data from different marketing platforms. Supermetrics team are always available when required. It can be easilty integrated with Data viz tools.

There's nothing I do not like about Supermetrics.

Can now combine all marketing data from different platforms

it's Looker Studio Integration replaced a solution that cost 20x (since looker studio is free) and provides an easier setup and better real time reporting.

customer support on billing issues can be a challenge to navigate

Provides real time reporting and easily exportable reports for a suite of ad platforms we use for our clients.