Supermetrics Reviews: 4.4/5 — Solid Choice

Supermetrics allows me to pull all necessary data from Google Analytics into one sheet that I can refresh every week. I have a dashboard at my fingertips that's accurate and quick.

There is a learning curve when creating queries at loading time between GA and Supermetrics can be lengthy (up to a day to get data from GA)

It allows me to have easy-to-use dashboards that update automatically every week so I don't have to click through GA to find and compare data.

Easy to see all data populate in Google sheets

Sometimes the refresh button doesn't seem to work

Too much time to review data individually so supermetrics allows me to save time

connecting ad data to Data Studio for ad reporting

Support can be slow, sometimes connectors advertised don't work properly

Pulling in ad data to Data Studio

I like having the ability to pull from multiple sources with multiple metrics and multiple queries. It means we can have one Google Sheet for lots of different things and reports.

For some reason, recently, the query bar has taken a long time to load / sometimes runs out of time, and errors (since the new update), making it challenging to work on the Google Sheets.

I pull online advertising data using Supermetrics which makes it easy to forecast / benchmark and helps record performance by several different periods. We use it across all clients.

My primary use of Supermetrics is for their Data Studio integration. I tried a number of other systems and then bit the bullet and went with Supermetrics. The biggest reason was that it just works.

I preferred their old pricing structure, but that's the only thing I can think of and that's business-related and not product.

Supermetrics allows me to quickly and easily pull data from multiple sources into Data Studio easily. They also handle some of the common data blendings.

Myself, and my team, love Supermetrics because it allows us to track 100% of our metrics for all of our clients in one centralized place. We are then able to integrate that spreadsheet with Google Data Studio. We haven't had this much success with another product available on the market.

Not much to dislike with Supermetrics, maybe the cost per license, but overall, I understand that, and the pros of the platform outweigh that. I would love to see more integrations built in the future as well.

Our team had a problem of not being able to quickly track all of our marketing efforts seamlessly in one place, and Supermetrics practically shaved hours and hours off of the old workflow for a similar task.

The ability to pull *everything* a data source has to offer, not just the top level numbers or metrics. Their date transformations (day, week, month, year+month) are also super helpful.

To be completely honest, it's hard to say anything negative. They have tremendous documentation and excellent support, so usually any issues come down to the resource or product you're using, not Supermetrics.

We're reducing the time it takes to build out reports, enhancing our analytical processes to go far beyond basic number pulls, and even realizjng how much data we're pulling month to month, which helps us understand how to scale our data practice.

Lo fácil de usar y la cantidad de datos que se pueden procesar.

A veces siento que las licencias son muy rígidas... se deberían poder conectar a más destinos (Google sheets, datastudio, etc)

Data analytics en social media y google analytics.

The Google Sheets integration is excellent.

Everything is perfect but the price. But nothing good is cheap.

It provides a lot of automation solutions, which we require as an agency.

Supermetrics provides an easy way to connect non-Google data sources to my Google Data Studio reports in real-time. This has been critical for my my advertising reports and dashboards,

Metric and dimension names are inconsistent across data sources. This may be due to the networks themselves and not Supermetrics, but it makes building reports to compare performance across ad networks challenging.

Supermetrics allows me to create real-time dashboards in Google Data Studio with non-Google data sources. Facebook, LinkedIn and Shopify are my most used connectors.

We use to measure our clients and they like very much!

We like everything, so there's nothing to upgrade

We solved our clients problems using Supermetrics giving them real-time reports that show them how productive they are

Facebook ads simply show, no need for complicated schemas.

Sometimes is slow and break the conection with the dashboards

get data from media sources are what we trying to solve. Simply configuration.

Marketing reporting has been simplified by this add-on, which we have connected to all our marketing channels.

It helps get data in spreadsheet, I can't complain since I get satisfied by this software.

Requires no copy and paste while collecting data from marketing accounts.

Conseguir ter relatórios atualizados a todo momento em um layout simples. Além de todos as dúvidas que tive, eu tive um retorno super rápido e eficiente da equipe.

Acho que o que mais me atrapalha um pouco, é ser tudo em outra lingua. Já tive alguns problemas de atualização de plataforma que tive meus relatórios sem funcionar mas foi resolvido rapidamente.

Problemas mais tecnicos. De atualizações de plataformas parceiras. Já tive algumas dúvidas também no qual o suporte da supermetrics sempre resolveu o problema em um curto periódo de tempo.

It can pull the specific fields/metrics from platforms, which makes it more convenient than going to individual platforms themselves.

The process of updating/modifiying queries can be made better, hard to tell if a change made will remain in the query

It allows me to pull just the data I need without having to navigate to each individual platform

It is simple, easy to use. The dashboards how you create is the most clear and practical

I don't dislike Supermetrics. I like everything

Agility. I have more free time

This is the best data tool we have ever used! It's not just super reliable, it also covers all the marketing platforms you'll need. Analysing has never been so easy!

The team and data management interface could be better.

We are using this tool together with Google Data Studio. So far, no discrepancies or no delays... Also, the attribution window options are helping us to optimise our reporting structure based on the current advertising changes.

saves so much time and makes everyday tasks easier.

It can be challenging to navigate and determine similar terms across platforms.

Supermetrics is used to pull reports and interpret data. Helps us realize how efficient/inefficient ads may be

ease of use, flexibility and wide range of connectors/data sources makes Supermetrics one of the best tool for marketing analytics reporting & automation

There has been some steep price increases in the last few years

Reporting Automation and third party data connections

I love being able to integrate all of the martech that I use into Google Data Studio. This allows me to report on everything I'm doing for a client in one place and helps show ROI.

I dislike having to pay per module. It would be nice to have an affordable plan where I could integrate everything that Supermetrics has to offer. It's almost too expensive to use.

I'm solving the ability to report on marketing ROI by using Supermetrics. This allows me to keep clients longer and have better relationships with them. It's great for reporting on tougher channels to get data from, such as LinkedIn.

Supermetics is able to pull and combined data so quickly and effortlessly.

Sometimes it's hard to blend data. Also I haven't seen any reporting templates.

Because of supermetics, I am able to develop accurate dashboards and effective reports. It allows me to analyze the data quicker.

The hassle free data connection supermetics allows.

There isn't much I dislike, every once in a while I have to renew the Microsoft license.

The data supermetrics connects allows us to report effective data that tell the story to our clients.

Everything is in one place. It is easy to understand the tool.

Updates make the tool slow responsive and minor bugs could change all data.

Budget Control Report. Campaign performance report. Campaign pacing status

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Easy way to get and provide the informations when you need

When you first log into the platform took to long time

soving problems with google analitics very fast way. Yes

We've been using Supermetrics for multiple years now and with just a basic account. Recently however we upgraded to a a multiuser account and expanded our scope with super metrics. This process was painless and the support provided from the team at Supermetrics has been fantastic so far.

We've found that the pricing for BigQuery integrations to be a touch on the high side but if it comes with the same levels of support and seamless integrations it may well be worth the additional cost. For Supermetrics for sheets we find that any issues with API's and connectors tend to be resolved very quickly

We use Supermetrics to pull large volumes of data from multiple different platforms and engines into a single location be that google sheets or google data studio.

The ability to pull data from multiple sources into the same google sheet has become a large part of how I report to clients. The time Supermectrics saves me is what I like best.

Sometimes when I run complicated queries across multiple data sources in Google Sheets, the data is inaccurate. What that means is that I end up updating each query separately. I would save time if I knew the data was more reliable by just hitting 'refresh all'. Also, Facebook's API has been unstable since the new version of Supermetrics launched.

I use Supermetrics to update digital marketing reporting dashboards. I use Supermetrics exclusively in Google Sheets to answer a variety of business questions relating to paid online marketing.

I use the SuperMetrics Data Studio App to integrate Facebook Ads data into a dashboard that includes multiple Paid Ad Sources.

For the purposes of a DataStudio add-on plugin I don't have any dislikes about the tool.

I needed a tool to integrate Facebook data into a comprehensive paid media report and SuperMetrics did the trick!

Supermetrics helps to connect with different Ad-vendors data such as Microsoft Bing Ads, Facebook & Instagram Ads, Google Ads, Pinterest Ads, and many more. One does not need to write ETL scripts to ingest these daily data into the data warehouse.

Sometimes the automated process fails because the latest data is not present. But the support team is swift in resolving the issues.

Connecting supermetrics connector with the Big-Query is like a cup of tea. The processes are automated and scheduled to run when required to be in sync with the latest data.

There are many API connections to all current data sources needed for marketing. The service is reliable and easy to setup and manage. The support is fast and they inform me about everything in advance.

The cost is little higher, but it corresponds with the services quality and versatility. Other than that, there are no dislikes or negative experiences I have with this service.

I needed the solid data structures for our data visualisation and analytics. Supermetrics is able to provide me such structure in the way I need. Easy to setup and enough customisaton possibilities.