Supermetrics Reviews & Product Details
Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.
From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.
As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.
At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.
Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.
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| Segment |
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| Ease of use |
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| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation, Videos, Webinars |
| Languages | English |
How easy the platforms is to use and work with.
The limitations of the system like the amount of connections
Connecting multiple data sources
I love the automation of supemetrics - it makes sharing reports and data quick and easy.
Sometimes the platform will break and become buggy - it may take a while to get this fixed and the customer support can sometimes be on the slower end.
Pulls multiple data sources into the one report
I love that you can pull all metrics together automatically and build then into Google Looker Studio. We report on organic and paid media, so having a system in place to easily pull metrics is so important to how I do reporting for my clients.
It's a little pricy to get all the features.
We need to provide marketing analytics for our clients on a consistent basis and we use Supermetrics to pull the data quickly and easily.
Getting the data I need into Google sheets
Need WhatConverts Connection :) Maybe better Ahrefs connection too.
Dashboard reporting
İt is east to implement and use. Also support team is always reachable.
İt is not for Türkish currency. So it is alittle bit expensive for most of Türkish customers
We spend too much time for reports. Sm solved this problem.
Very easy to use connectors available. Quick response from the support when we need. A lot of connectors :)
Sometimes problems requiring reconnecting sources. Loading time of certain statistics
Automate daily/monthly report that was done manualy before. Datavisualization: better to understand performances.
Supermetrics is very easy to navigate and you don't need to be a data wizard to use it. It links your ad platforms to Looker Studio reporting with the click of a button and is seamless and accurate.
The limitations on how many connections you can make based on your license.
Connecting non-Google products such as Meta, Pinterest and TikTok to our reporting dashboards to present campaign performance metrics all in one place for clients
everything can be automated and save time from pulling data from various platforms
custom events or conversions from Facebook cannot be downloaded.
saving time for pulling data
I love that supermetrics had so many connections available, so we can add the different sources to one report for the client to see the entire strategy and each channel of their campaign in one place. We utilize the the connectors constantly for all our clients reporting. It is also very easy to set up the different connectors.
The only downside is sometimes the connector quits pulling info, but it is usually an easy fix wit just reconnecting the data source.
Instead of having to peice together reporting from different platforms and softwares, we are able to creat campaign reporting in one central location with the different data source connections available.
Ease of use, number of guides and templates, helpful support staff. This is used for both weekly and monthly reports and is essential to our current reporting soluton. It was very easy to implement and build myself with just a rudimentary understanding of Looker Studio.
Nothing really comes to mind! I've found it to be excellent in general. Maybe some sort of introduction/onboarding for the back end of the platform.
We use Supermetrics to tie together the data sources from different platforms into an easy to review report that allows us to ensure we're on track and able to share a good overview with client.