Supermetrics Reviews: 4.4/5 — Solid Choice

I have been using the Supermetrics for Google Data Studio - Microsoft Advertising Connector for years and I've never had any issues. It just works and that's rare in this day and age.

I would be hard-pressed to find an issue with Supermetrics at this time. Sure, I wish I could pay less than I am, but I cannot find an alternative solution at the price that I am paying.

I needed to get data from Microsoft Advertising into Looker Studio (formally Google Data Studio). This was the only easy way to do it other than writing my own connector that uses Microsoft's APIs.

Ease to use, data consolidation, automatic refresh frequencies

Once the query fails to run, not always its clear what is the reason for that.

We have a big online activities across different platforms, Supermetrics helps us consolidate everything under one place

Supermetrics allows me to implement a data-analysis vision and combine data from multiple sources. Most times I don't even have to log in to any ad platforms to know the performance or what is the cause of performance anomalies.

The user experience can be annoying from time to time when changing an existing query. Often times when I make any change to the query (change metrics e.g.) and apply the changes, it will not change anything in the data unless I remove the existing data from the columns. Also, triggers could be managed in a more intuitive way. I've been having trouble regarding triggers stopping working (not updating the data despite the trigger settings being correctly set and steps being taken according to your customer support advice).

1. Analysis - Couldn't think of a better way of creating ad hoc analysis than fetching the required data with Supermetrics and visualizing that. 2. Templates - Features like 'Duplicate this file for another account' and Template Gallery has made my team's work much more efficient and standardized. 3. Dashboards - Most of the views can be made with native integrations, but when a custom view is needed to the dashboard, the data is easy to get with Supermetrics and then manipulate to the correct form for the dashboard.

It's very easy to set up and to update. Very quick to get the data on Excel. Pretty intuitive!

It's not really Supermetrics' fault but the API for Instagram doesn't give access to organic + paid data which is very annoying. For example, if you boosted a post, the tool will only give you the organic data, which is therefore incomplete.

It helps a lot with reportings. We save so much time by using Supermetrics because every month it gives us the data automatically, we don't have to go look for it manually.

I really like all of the different ways to display data in Supermetrics. I also like how easy it is to view many different data sources on one page and have it look so cohesive.

Not working with Reels and organic TikTok to pull additional data. Also, some metrics are off by 200-300 sometimes for monthly reporting when compared to manual data.

We use Supermetrics to to streamline our reporting so we can get more time back in the day to actually analyze the data and find ways to move our business forward.

Before Supermetrics, we had to go into each advertising platform daily to pull accurate spending and budgets. With Supermetrics, it all flows into one google sheet we refresh instead of going to many different places.

Not much to complain about sometimes it is hard to find the exact metric you want in your query. When trying to launch Supermetrics, sometimes it is hard to select the exact query, but that just maybe user error!

Balancing monthly budgets in paid social is being solved and we are closer to the actual budgets than we ever have been. Being able to see an overview of all the paid accounts in less than a minute has become a lifesaver.

Supermetrics offer exactly what our business needs. As performance marketing is scattered across different vendors, it gives us possibility to automatically connect all KPIs into desired visualization tool (excel, google sheets, data studio, data warehouse) without hassle of any manual work. What we also like is that the team @ Supermetrics listens to clients when it comes to updating & adding new data sources.

Even though we are in general extremely satisfied with Supermetrics, the only thing that we don't like is that if external data sources have issues with APIs it's the Supermetrics queries that fail. But in essence, that doesn't fall on Supermetrics shoulders to fix but rather the sources (Google Ads, Facebook, Hubspot etc...)

Our marketing always had issues of manual mergings of reports that contain KPIs from used marketing channels and that meants they had to "copy/paste" a lot of reports that could've been delegated to automatical processes. With supermetrics we can connect most of the marketing channel KPIs without a hassle in a desired visualization tool.

It's very trustworthy; it is the best connector for Looker Studio (ex Datastudio) when you need to add Meta Ads data to your report. I tried other competitors and they don't show correct data.

Actually, I don't dislike anything about Supermetrics. I am completely satisfied with the product, maybe it is expensive, but it completely pays for the product you are receiving.

I can report Meta Ads KPIs to my clients. Before using Supermetrics, I couldn't add correctly the data to my Looker Studio dashboards but with Supermetrics I can show them updated and accurate data.

Supermetrics is hands-down the best tool I've ever used for analyzing Google Ads data. I've been using it for years now, and it has completely transformed the way I approach data analysis for my clients' campaigns. With Supermetrics, I'm able to gather data from multiple sources and analyze it in one place, which has saved me countless hours of manual data entry and analysis. One of the things I love most about Supermetrics is how easy it is to use. The interface is intuitive and user-friendly, and the tool itself is incredibly versatile, which means I can use it to analyze data in a variety of different ways depending on what my clients need. Whether I'm looking at ad performance (ETA vs. RSA), A/B tests, Assets, YoY performance evolution, Supermetrics makes it easy to get the insights I need to make informed recommendations and optimizations. Support is fast, friendly and helpful.

Whenever Google changes API connections, Supermetrics may take a long time in order to find a new way to access previously working data, but I am afraid that Google does not help them in facilitating these changes either...

Data analysis on Google Ads.

Automated daily sync of data and detailed reports with the right granularity available. It also allows us to build customer acquisition cost reports at the deepest granular levels which I think is the best part about Supermetrics.

Some data layers which are available in Ad platforms are not available in Supermetrics but it's rare. This is not a blocker for most of the work but they can add it and make it even better.

We use it to build detailed CAC reports across 5-6 ad platforms and compare their efficiency. You can divert budgets accordingly in your most efficient campaigns and drive your CAC down.