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Klaviyo
4.6
(1,004)
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Klaviyo Pricing Overview

Klaviyo Pricing Plans
Free plan
Klaviyo has 3 pricing plans, from $0.00 to $60.00. Look at different pricing plans below and see what tier and features meet your budget and needs.
Email Free
$0.00
/ month
Email
$45.00
/ month
Email and SMS
$60.00
/ month
Pricing information was last updated on February 18, 2024
Pricing information for Klaviyo is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Klaviyo must be conducted with the seller.

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Klaviyo Pricing Reviews

Small Business (50 or fewer emp.)
Nov 26, 2023
 Source
Overall Rating:
5.0
William M. avatar
William M.
Chief Financial Officer
Share
"Klaviyo is great"
What do you like best about Klaviyo?
The free feature is plenty for a small business
What do you dislike about Klaviyo?
Contact pricing is quite expensive compared to others.
What problems is Klaviyo solving and how is that benefiting you?
Klaviyo is letting me send SMS marketing to my customerss.
Small Business (50 or fewer emp.)
Oct 19, 2023
 Source
Overall Rating:
5.0
GR
Gaby R.
Share
"Best ESP I've EVER Tried"
What do you like best about Klaviyo?
Klaviyos reporting can go into great detail, integrations are avialable with many other vendors,
What do you dislike about Klaviyo?
Customer support is great, once you get to it. Waiting in chat can be very frustrating when needing help with a business critical item.
What problems is Klaviyo solving and how is that benefiting you?
Sending segmented campaigns, triggered automations that can continueing generating $$
Mid Market (51-1000 emp.)
Sep 25, 2023
 Source
Overall Rating:
5.0
RW
Rose J. W.
Senior Vice President, Convention Sales And Services
Share
"Klaviyo helps us improve digital marketing and SMS automation"
What do you like best about Klaviyo?
I value the simplicity of creating an email with the flow editor. I like the simplicity with which you can update email corroborations and funnel emails, plus the good integration it has with Shopify. In order to make the distribution lists we have with us, and also the automation, expand and easier to manage, we can link Klaviyo with all the marketing tools we use in Shopify. Figuring out how to start a new campaign or where to find or develop customer information lists is pretty easy. It's complex and packed with features that make it possible for us to customize our marketing to the most current business circumstances. The automation of the mail distribution network is excellent. Klaviyo exhibits the usefulness of planning in order to target an audience in various time zones, such as missed carts, arrival streams, etc., as you reflect on the norms of your internet marketplace.
What do you dislike about Klaviyo?
It is feasible to have added a mobile responsive alternative when creating e-books, this would have been more helpful. We would like to incorporate loyalty points at the bottom of the page of personalized emails. PostScript integration could be improved. Most of the diversity of creativity can be seen quite limited in the email sender.
What problems is Klaviyo solving and how is that benefiting you?
If you are adapting your email marketing strategy to a new platform, it won't take you long to learn how to use Klaviyo because its interface resembles those of other email marketing tools. To get beyond templates and generate marketing traffic, you don't need to have coding skills or have had a lot of experience in the area. It includes automation, fixed templates and a variety of layouts that is enough to distinguish your commerce. Klaviyo meticulously takes into account each of the organization's requirements, including first-class customization.
Small Business (50 or fewer emp.)
Apr 18, 2023
 Source
Overall Rating:
5.0
WB
Will B.
Share
"A great solution for Shopify stores!"
What do you like best about Klaviyo?
One of my favorite things about Klaviyo is just how easy it is to use. They have done a great job making it user friendly and at the same time it has many powerful features. I love using it for abandoned cart follow ups.
What do you dislike about Klaviyo?
There's not really anything I don't like in terms of the features Klaviyo offers. It would be nice if they could bring the pricing down some. But overall it's a great ESP and is the best in it's class for what it does.
What problems is Klaviyo solving and how is that benefiting you?
We use it for abandoned cart follow ups and keeping in touch with our customers. It's much more powerful than some of the other solutions on the market. I would highly recommend them for SMB's.
Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Matt B. avatar
Matt B.
Director Of It And Digital Marketing
Share
"Great features, great support team, and a great value."
What do you like best about Klaviyo?
It has excellent integration with our other Marketing tools and Ecommercoe website. Our account manager is super helpful too.
What do you dislike about Klaviyo?
The technical documentation for custom integration API's isn't great. Creating custom transactional emails to be triggered elsewhere isn't great, either.
What problems is Klaviyo solving and how is that benefiting you?
It's easier to build segments for more personalized, less "One Size Fits All" emails.
Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
VS
Victoria S.
Share
"Easy and Intuitive!"
What do you like best about Klaviyo?
I love that the software itself is easy (once you know it) to use but nearly all software apps we require for marketing are able to integrate with it. Making for a MUCH easier work flow process.
What do you dislike about Klaviyo?
Intially learning the platform was a bit tricky. Building out segments felt like a riddle at first but as I researched more, watched videos, looked up articles, I started to get faster and smarter at utilizing what I had at my fingertips.
What problems is Klaviyo solving and how is that benefiting you?
At the minute, Klaviyo is the best way to keep in touch with our customer base. SMS can sometimes feel invasive (don't want to oversend) but it always feels like I can send to our customers via email.
Mid Market (51-1000 emp.)
Feb 21, 2023
 Source
Overall Rating:
5.0
PH
Paul H.
Associate Director, Growth
Share
"Great CRM Experience"
What do you like best about Klaviyo?
I will be honest, we've moved onto Braze but for the years I used Klaviyo, I think it was great. The automated flows, ease of use, segmentation and data ingestion was great.
What do you dislike about Klaviyo?
The ability to get super granular with the customizations and ability to do a ML based canvas approach to campaigns.. That was pretty much it.
What problems is Klaviyo solving and how is that benefiting you?
As I mentioned before, Klaviyo is great for automations, data ingestion/management/segmentation, and relative ease of use. It is a supercharged step up from mailchimp and two companies under out umbrella still use it.
Small Business (50 or fewer emp.)
Feb 21, 2023
 Source
Overall Rating:
5.0
LC
Lori C.
Share
"A fully integrated app with Shopify expanding our audience and revenue!"
What do you like best about Klaviyo?
Klaviyo is not just an email platform. It's a full marketing app that allows customer targeting in thoughtful ways to make their experience the best it can be.
What do you dislike about Klaviyo?
Klaviyo is a chunk of my monthly marketing budget but the analytics and Feedback I get from it allow me to justify the expense. Revenues are going up and my management are happy with the results Also would love to have a phone app to manage and perform basic tasks.
What problems is Klaviyo solving and how is that benefiting you?
It allows us to personalize our communication and content that we serve our customers. By doing this it shows we are listening and care about our customers.