Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
- Overall design. I have used other tools that are harder to use and understand
Nothing comes to mind that I dislike. More training/walkthroughs might be helpful
- Data is the core of what we do, this helps us get the data we need to shape strategy.
The easy navigation is really the best!!
I really have enjoyed it and don't have any complaints
It helps me with better resources for my work as a campaign strategist and gives me more options.
Amplitude makes data visualizations easy
i do not have any downsides to report at this time
makes democratizing access to data simple
Amplitude captures literally every aspect of the puzzle that you'd like to know. Anything you need to know- from whats working to whats not working- you can easily obtain from Amplitude.
You need a tutorial to really understand the entire depth of what Amplitude can do for you. Just getting thrown into the fire isn't the best way to learn it. Instead, get a proper tutorial set up ASAP.
It's really giving us the next level insights into whats the big pieces we need to focus on. If something's not working, you can easily find out- and find the fix as soon as possible.
The platform is easy to use, intuitive, and powerful in the information that it presents. It helps us be better for our clients and that is why we exist.
Nothing. I utilize all of the tools to help our business grow and exceed the expectations of our customers. This platform allows us to meet the needs of our clients.
We are using Amplitude to tackle the mountains of data that we receive to help us create precise and actionable plans to help our clients succeed.
1. Very easy to build a customized dashboard 2. Data captured rate is very high, almost every single event 3. UI design is very intuitive and easy to share with others
Our team mostly uses the API, and we use the API data to build our own dashboard. In this case we spent a lot of time aligning the data, but the definition of the metrics in Amplitude is not very clear, thus making it hard to align the data.
Tracking users' behavior and adoption: WAU, DAU, MAU, and most importantly, what pages are users visiting, how do they log in, etc. It's a very important feedback to our product
It's very easy to instrument our products and track how users are using our site. Also easy to test via the Amplitude chrome extension tool
Nothing in particular at the moment. As a developer it has been easy to work with Amplitude thus far
At what point are users getting disinterested? What features are popular and which aren't? What should we remove or iterate further on?
It's intuitive and easy to learn how to use quickly. I hadn't used analytics tools like this before, but within a day I was creating charts for myself and the team.
Amplitude provides a ton of information, and while it is all helpful, it can take some time to sift through all the noise to get to what you need. It also takes some time to get used to switching between funnels, segmentations, etc.
We needed to understand our acquisition funnel and Amplitude was able to help us see where drop off was occurring at each step, clearly identifying pain points for our customers and what we need to fix.
Amplitude is a powerful tool to track customizable events in real-time
The amplitude tool requires some learning curve.
It helps to grow business by understanding indepth user behavior.
Being able to have granular data reporting
additional options being added would be ok
Being able to find data that is showing incorrectly on our end
Being able to view data back in time, and reliable order of events.
Sometimes the filters don't work for not allowing events
Bugs
I like being able to separate and track different customer journeys based on behaviors, cohorts, and membership levels. This really helped us to determine where pain points existed, and how customers were truly interacting with our product.
I thought the user interface was intuitive, but I thought the collaboration aspect could have been more clear. I had a hard time tracking which workflows I created, versus what was created by someone else and shared with me. Also, who the workflow was last modified by.
Amplitude gives us insight into behaviors at the event level, according to the user who performed it, and how customers with similar characteristics are behaving in comparison. This is the product development research we need to make the most meaningful improvements to our app and customer experience.
The tool is pretty simple and easy to use.
Sometimes I'm not fully aware of all the available tools at my disposable on the platform.
How to measure conversion at my company; how to track user behavior and frequency of behavior
Amplitude is an easy-to-use platform that syncs with many others. By using access groups and sync with our IDP we are able to easily grant and remove access to users and segment sensitive areas.
some time to set up groups, but if you use group permissions you will save a lot of time in the long run by giving access to users. Most software need upfront set up a time so this is somewhat expected.
Helps us find as much analytics as we can. The more info we can ingest about how are users are using our product over many different spectrums the better we can adjust and make positive changes.
Easy to create dashboards and navigate through different items.
At times there is a lag in getting realtime data and updating the charts
Since the time we started using amplitude, it has been a game-changing for us. So easy to monitor user data, perform analysis and better our product.
Amplitude provides you with the flexibility to slice and dice your analytics however you want. It is easy to create charts and derive valuable insights from them once you learn to use the tool.
One thing perhaps would be that I find Mixpanel to be a bit more newbie-friendly. However, with the abundant resource provided by them, it is easy to learn. Another thing would be that it is not super easy to create dashboard templates and make changes post-creation that would reflect all dashboards.
We send millions of events to Amplitude which allows us to understand all behaviors of the users. Having the insights of knowing what users are doing at each touchpoint helps us make a better decision when it comes to the product itself.
Amplitude is great for visualizing and processing large amounts of data
Often times data is incorrectly categorized.
Visualizing data and creating simple to understand analytics
Simple reports are very easy to build. Funnels and simple event count reports are very intuitive to get up and running quickly. Also plenty of help content on simple flow.
Report management can get a little overwhelming. If you don't stay on top of it, you can quickly have hundreds of reports all living on one page.
We have been able to understand user paths and activity in a much more granular way which has helped significantly when making product decisions.
Team spaces make it easy to collaborate on dashboards and notebooks. I like using dashboards to create groupings of charts and then adding filters to the dashboard to change all the charts at once.
There isn't anything I dislike at the moment.
Over the years amplitude has added several new charts that our team uses to create views we couldn't before. Notebooks were a nice addition that allowed us to combine charts with text. Before this, we would have to take screenshots of our charts and add text using Word or a slide show. Now we can do everything in Amplitude and simply share a link with the stakeholder.
Easy to build charts and dashboards Powerful stickiness and retention charts Custom formula charts to build more advanced metrics Simplicity of digging into details
Challenging to build some complex charts (e.g. workspace activation) User cohorts can't contain other user cohorts No templated charts for our new PMs to get started quickly
Amplitude helps us understand the behaviour of customers using our product beyond the surface metrics. We regularly use amplitude to provide a quantitative lens in conjunction with qualitative research to shape onboarding and product features.