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Amplitude Analytics
4.5
(2,083)
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Amplitude Analytics Reviews & Product Details

Amplitude Analytics Overview
What is Amplitude Analytics?

Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.

Company Amplitude, Inc.
Year founded 2012
Company size 201-500 employees
Headquarters San Francisco, California, United States
Social Media
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Amplitude Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Amplitude Analytics Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Amplitude Analytics Media
Amplitude Analytics video thumbnail
Amplitude Analytics - Amplitude Analytics Homepage
Amplitude Analytics Screenshots
Amplitude Analytics Homepage
Amplitude Analytics Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 12, 2025
Amplitude Analytics Logo
2,083 Amplitude Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Jul 03, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple to use analytics tool !"
What do you like best about Amplitude Analytics?

- Overall design. I have used other tools that are harder to use and understand

What do you dislike about Amplitude Analytics?

Nothing comes to mind that I dislike. More training/walkthroughs might be helpful

What problems is Amplitude Analytics solving and how is that benefiting you?

- Data is the core of what we do, this helps us get the data we need to shape strategy.

Small Business (50 or fewer emp.)
Jul 02, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use"
What do you like best about Amplitude Analytics?

The easy navigation is really the best!!

What do you dislike about Amplitude Analytics?

I really have enjoyed it and don't have any complaints

What problems is Amplitude Analytics solving and how is that benefiting you?

It helps me with better resources for my work as a campaign strategist and gives me more options.

Mid Market (51-1000 emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"great platform"
What do you like best about Amplitude Analytics?

Amplitude makes data visualizations easy

What do you dislike about Amplitude Analytics?

i do not have any downsides to report at this time

What problems is Amplitude Analytics solving and how is that benefiting you?

makes democratizing access to data simple

Mid Market (51-1000 emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Data slicing out there"
What do you like best about Amplitude Analytics?

Amplitude captures literally every aspect of the puzzle that you'd like to know. Anything you need to know- from whats working to whats not working- you can easily obtain from Amplitude.

What do you dislike about Amplitude Analytics?

You need a tutorial to really understand the entire depth of what Amplitude can do for you. Just getting thrown into the fire isn't the best way to learn it. Instead, get a proper tutorial set up ASAP.

What problems is Amplitude Analytics solving and how is that benefiting you?

It's really giving us the next level insights into whats the big pieces we need to focus on. If something's not working, you can easily find out- and find the fix as soon as possible.

Small Business (50 or fewer emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Tool To Grow Your Business!"
What do you like best about Amplitude Analytics?

The platform is easy to use, intuitive, and powerful in the information that it presents. It helps us be better for our clients and that is why we exist.

What do you dislike about Amplitude Analytics?

Nothing. I utilize all of the tools to help our business grow and exceed the expectations of our customers. This platform allows us to meet the needs of our clients.

What problems is Amplitude Analytics solving and how is that benefiting you?

We are using Amplitude to tackle the mountains of data that we receive to help us create precise and actionable plans to help our clients succeed.

Mid Market (51-1000 emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Critical tool in our customer sport eco-system"
What do you like best about Amplitude Analytics?

1. Very easy to build a customized dashboard 2. Data captured rate is very high, almost every single event 3. UI design is very intuitive and easy to share with others

What do you dislike about Amplitude Analytics?

Our team mostly uses the API, and we use the API data to build our own dashboard. In this case we spent a lot of time aligning the data, but the definition of the metrics in Amplitude is not very clear, thus making it hard to align the data.

What problems is Amplitude Analytics solving and how is that benefiting you?

Tracking users' behavior and adoption: WAU, DAU, MAU, and most importantly, what pages are users visiting, how do they log in, etc. It's a very important feedback to our product

Mid Market (51-1000 emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool and easy to use"
What do you like best about Amplitude Analytics?

It's very easy to instrument our products and track how users are using our site. Also easy to test via the Amplitude chrome extension tool

What do you dislike about Amplitude Analytics?

Nothing in particular at the moment. As a developer it has been easy to work with Amplitude thus far

What problems is Amplitude Analytics solving and how is that benefiting you?

At what point are users getting disinterested? What features are popular and which aren't? What should we remove or iterate further on?

Small Business (50 or fewer emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Helpful and easy to get started"
What do you like best about Amplitude Analytics?

It's intuitive and easy to learn how to use quickly. I hadn't used analytics tools like this before, but within a day I was creating charts for myself and the team.

What do you dislike about Amplitude Analytics?

Amplitude provides a ton of information, and while it is all helpful, it can take some time to sift through all the noise to get to what you need. It also takes some time to get used to switching between funnels, segmentations, etc.

What problems is Amplitude Analytics solving and how is that benefiting you?

We needed to understand our acquisition funnel and Amplitude was able to help us see where drop off was occurring at each step, clearly identifying pain points for our customers and what we need to fix.

Small Business (50 or fewer emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A very powerful tool to help business growth"
What do you like best about Amplitude Analytics?

Amplitude is a powerful tool to track customizable events in real-time

What do you dislike about Amplitude Analytics?

The amplitude tool requires some learning curve.

What problems is Amplitude Analytics solving and how is that benefiting you?

It helps to grow business by understanding indepth user behavior.

Mid Market (51-1000 emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great product !"
What do you like best about Amplitude Analytics?

Being able to have granular data reporting

What do you dislike about Amplitude Analytics?

additional options being added would be ok

What problems is Amplitude Analytics solving and how is that benefiting you?

Being able to find data that is showing incorrectly on our end

Enterprise (> 1000 emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amplitude helps achieve our apps reliability giving us ability to analyze lot of data."
What do you like best about Amplitude Analytics?

Being able to view data back in time, and reliable order of events.

What do you dislike about Amplitude Analytics?

Sometimes the filters don't work for not allowing events

What problems is Amplitude Analytics solving and how is that benefiting you?

Bugs

Small Business (50 or fewer emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy-to-use platform, provides unique and meaningful insights"
What do you like best about Amplitude Analytics?

I like being able to separate and track different customer journeys based on behaviors, cohorts, and membership levels. This really helped us to determine where pain points existed, and how customers were truly interacting with our product.

What do you dislike about Amplitude Analytics?

I thought the user interface was intuitive, but I thought the collaboration aspect could have been more clear. I had a hard time tracking which workflows I created, versus what was created by someone else and shared with me. Also, who the workflow was last modified by.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude gives us insight into behaviors at the event level, according to the user who performed it, and how customers with similar characteristics are behaving in comparison. This is the product development research we need to make the most meaningful improvements to our app and customer experience.

Mid Market (51-1000 emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amplitude Analytics Makes Understanding Data Simple"
What do you like best about Amplitude Analytics?

The tool is pretty simple and easy to use.

What do you dislike about Amplitude Analytics?

Sometimes I'm not fully aware of all the available tools at my disposable on the platform.

What problems is Amplitude Analytics solving and how is that benefiting you?

How to measure conversion at my company; how to track user behavior and frequency of behavior

Mid Market (51-1000 emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Product"
What do you like best about Amplitude Analytics?

Amplitude is an easy-to-use platform that syncs with many others. By using access groups and sync with our IDP we are able to easily grant and remove access to users and segment sensitive areas.

What do you dislike about Amplitude Analytics?

some time to set up groups, but if you use group permissions you will save a lot of time in the long run by giving access to users. Most software need upfront set up a time so this is somewhat expected.

What problems is Amplitude Analytics solving and how is that benefiting you?

Helps us find as much analytics as we can. The more info we can ingest about how are users are using our product over many different spectrums the better we can adjust and make positive changes.

Mid Market (51-1000 emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing analytics platform"
What do you like best about Amplitude Analytics?

Easy to create dashboards and navigate through different items.

What do you dislike about Amplitude Analytics?

At times there is a lag in getting realtime data and updating the charts

What problems is Amplitude Analytics solving and how is that benefiting you?

Since the time we started using amplitude, it has been a game-changing for us. So easy to monitor user data, perform analysis and better our product.

Enterprise (> 1000 emp.)
Jun 30, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Superb Product Insights Tool"
What do you like best about Amplitude Analytics?

Amplitude provides you with the flexibility to slice and dice your analytics however you want. It is easy to create charts and derive valuable insights from them once you learn to use the tool.

What do you dislike about Amplitude Analytics?

One thing perhaps would be that I find Mixpanel to be a bit more newbie-friendly. However, with the abundant resource provided by them, it is easy to learn. Another thing would be that it is not super easy to create dashboard templates and make changes post-creation that would reflect all dashboards.

What problems is Amplitude Analytics solving and how is that benefiting you?

We send millions of events to Amplitude which allows us to understand all behaviors of the users. Having the insights of knowing what users are doing at each touchpoint helps us make a better decision when it comes to the product itself.

Mid Market (51-1000 emp.)
Jun 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amplitude Review"
What do you like best about Amplitude Analytics?

Amplitude is great for visualizing and processing large amounts of data

What do you dislike about Amplitude Analytics?

Often times data is incorrectly categorized.

What problems is Amplitude Analytics solving and how is that benefiting you?

Visualizing data and creating simple to understand analytics

Mid Market (51-1000 emp.)
Jun 28, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amplitude for a B2B Saas software"
What do you like best about Amplitude Analytics?

Simple reports are very easy to build. Funnels and simple event count reports are very intuitive to get up and running quickly. Also plenty of help content on simple flow.

What do you dislike about Amplitude Analytics?

Report management can get a little overwhelming. If you don't stay on top of it, you can quickly have hundreds of reports all living on one page.

What problems is Amplitude Analytics solving and how is that benefiting you?

We have been able to understand user paths and activity in a much more granular way which has helped significantly when making product decisions.

Enterprise (> 1000 emp.)
Jun 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amplitude has been a great tool for data exploration and team collaboration"
What do you like best about Amplitude Analytics?

Team spaces make it easy to collaborate on dashboards and notebooks. I like using dashboards to create groupings of charts and then adding filters to the dashboard to change all the charts at once.

What do you dislike about Amplitude Analytics?

There isn't anything I dislike at the moment.

What problems is Amplitude Analytics solving and how is that benefiting you?

Over the years amplitude has added several new charts that our team uses to create views we couldn't before. Notebooks were a nice addition that allowed us to combine charts with text. Before this, we would have to take screenshots of our charts and add text using Word or a slide show. Now we can do everything in Amplitude and simply share a link with the stakeholder.

Mid Market (51-1000 emp.)
Jun 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best behavioural analytics tool on the market"
What do you like best about Amplitude Analytics?

Easy to build charts and dashboards Powerful stickiness and retention charts Custom formula charts to build more advanced metrics Simplicity of digging into details

What do you dislike about Amplitude Analytics?

Challenging to build some complex charts (e.g. workspace activation) User cohorts can't contain other user cohorts No templated charts for our new PMs to get started quickly

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helps us understand the behaviour of customers using our product beyond the surface metrics. We regularly use amplitude to provide a quantitative lens in conjunction with qualitative research to shape onboarding and product features.

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