Amplitude Analytics Reviews & Product Details

As a former user researcher, I spent a lot of time writing SQL queries to get basic information about our product's usage. With Amplitude, I can collect data about which actions drive retention, discover which steps in a user flow are unintuitive, and forecast our MAU in just a few minutes.

Getting the correct data into Amplitude can be difficult. Verifying that I have good data is also hard. Our data, thus far, has been directionally useful. But I wouldn't confidently present it in an earnings report.

Customer calls and surveys are great at uncovering user problems. However, it's hard to properly prioritize work without knowing how many people are affected by those user problems. Surveys are not a reliable way to get unbiased data. There is often a gap between what people report about their behavior and their actual behavior. Reliable usage data mitigates this problem. Amplitude makes collecting and analyzing that data quick and easy. Nine times out of ten, I'll hop into Amplitude if I need data on user behavior. I'll reach out to our product data team for more complex data needs.

The best thing in Amplitude is the forecast tool. It's great to have a preview of the results based in historical data.

I don't think the visual part is so friendly. It'd be great to customize the charts to make the visualization easier.

Amplitude is solving the data analysis in my company, making it easier to raise hypotheses and draw up action plans.

How ease is to create cohorts and creat segmentations

The dashboards are not so beautiful and ease to read

Is helping me to track engagement of users with a product with wich I work

I recommend Amplitude to most of my clients. It lets them view both online activity as well as offline, so that the whole journey can be visualized. Its marketing features are the icing on the cake, and it's great to see them keep expanding in that area.

Amplitude is primarily a visualization and data exploration tool. Its support for tablular reports/pivots is very limited. So it is always necessary to have a secondary reporting tool for this sort of analysis - whether that's a spreadsheet or a dashboarding tool.

Amplitude gives much more detail and drill-down than Google Analytics and other common analytics tools. I can drill down to individual contacts and see their full journey. This gives my clients the ability to explore data and find insights that would be impossible with most other tools.

Ease of both an analytical data being able to do his analysis as a layman as well.

Not be very intuitive to extract to excel.

We have all the visibility of the application

Being able to plug in and integrate into our existing systems

I think they have a ways to go with greater features

Don't need to have a full time data analyst

Ease of chart settings Wide range of analysis tools Service response speed

I would like to be able to pause the automatic display when setting up charts. When you work with heavy queries, you want first to configure the graph and then run it. Otherwise, every click is a change, and it can take up to a minute for any action.

user behavior analytics conversions, retention, churn, sales analytics of the most engaged users loss analytics analysis of user problems and errors

charts , cohorts ,retension curves, sharing option

some times data loading taking some time

visual representation of user actions

Amplitude is easy to learn while in-depth to master. It’s easy to share insights and reports with other team members. Tons of features to dive deeper into analytics.

Sometimes features are difficult to find or understand. I have spent some time getting custom equations to work, though this is to be expected with any kind of advanced data analysis.

Amplitude helps provide clear visibility into table stakes metrics like Revenue, Order Totals, and Conversion Rate. It also helps solve marketing questions around attribution and advertising performance.

Amplitude is my absolute go to for understanding how users are interacting with my product. Within minutes I can access the data I need and get back to building product.

There can be a bit of a learning curve to start using the tool and it takes some time to understand the variety of available dashboards.

Understanding key business / product KPIs, segmenting user groups, building hypotheses around engagement.

Helps my team and I provide a quantitative layer to the qualitative data we already have.

Would be nice if there were some shortcuts to setting it up.

It helps us contrast what users say with what users do.

Amplitude is an amazingly-powerful tool that allows you to measure all customer touchpoints across your entire funnel. Amplitude easily ingests your customer event data making it simple to quickly spin up reports on touchpoints, funnel metrics, bottlenecks, product usage, and more.

Event governance could be a bit more robust - the event allocation is pretty generous but you might hit the limit of events and/or properties sooner than you think.

Amplitude helps us understand how customer are engaging with our various web properties and how different actions/events lead to others. It also helps us better understand what the lifetime customer value is for our different brands.

I love that I can get granular details of actions that a user completes when a bug arises. The Customer Support team is better able to identify and communicate a bug to the engineering team, which leads to faster resolution times. Our Customer Success team can use Amplitude to help understand customer behavior and when they should intervene to help a customer out.

The learning curve is a bit steep to get the deeper analyses down. It takes a skilled user to train a novice.

Not only can I use the user journey feature to help identify and diagnose bugs, I'm able to view A/B tests and see how different changes can affect a multitude of users. This lets us experiment to make the right changes for our product.

Very easy to set up from a dev's perspective and works really well. Love the User Lookup mode where you can see the behaviors of specific users in one place.

Experiments UI could have a better UX. I find UX pretty confusing. Also, since people of various backgrounds are using experiments, a little bit more explanations are needed on the UI (For example, what is Assignment vs Exposure, etc, etc) Everything there is pretty technical, so in our usage, we notice many people not being able to grasp all the things about it.

We now have a much better understanding of how users behave. Running experiments have been a major for us, as well

I love the Event Segmentation + Notebooks features. It makes it so fast to explore data quickly, find the chart that communicates a relevant insight, then add it to a Notebook for sharing, monitoring, and socializing a decision or progress.

I might underuse the tools -- the exploration I do is high-level because we are a startup, so some of the highly detailed or complex capabilities might just not be necessary for my use cases.

It is super easy to communicate about analytics, even with people who are not data-savvy. It also anticipates issues + can forecast to give us a picture of what will happen in the near future.

I'm able to create real-time charts and dashboards to measure the success of new features, validate the health of my product, or answer any questions I might have about user behavior. The charts are easy to read, so I can send my insights to stakeholders to begin a discussion.

There's a burden to onboard and teach new members of our team how to use the product. As one of the power users from our team, that burden falls on my shoulders. I also wish I could create a vertical bar chart or pie chart when using "group by" functionality instead of horizontal bars. It makes my dashboards inconsistent.

I'm able to turn anecdotal feedback into quantitative results. We've proven our hypotheses wrong many times given the incredible insights gained through Amplitude. Had we gone with our gut, we would have made the wrong choice for our business.

easy implementation, easy reporting for end users, easy user management, feature activation at your fingertip

documentation should provide dataset example

multiple solution to product analytics from reporting to experiment, easy to deploy, low maintenance

Amplitude is a practical, easy, and powerful way to analyze your product behavior data. All the core charts and the complete data structure are fantastic!

Not all the charts and logics are clear to the user. We need to invest time and effort to read the documentation or watch tutorials. It's intrinsic to the kind of product, though

Understanding key questions, and hypotheses, breaking down numbers such as conversion rates (with funnels), and tracking KPIs. Our company is completely different and much more data-driven after Amplitude. The discussions are much richer (culture around data and interest)

Simplicity and the ease of integration is an amazing component that Amplitude provides

When you edit a Segment, you need to re-apply in all the charts again. it does not auto apply in the existing charts

Understanding user behaviour and usage pattern helps us build the right product at the right time.

Using this tool, I can flexibly analyze purchasing data and behavioral data. Being flexible is important.

We are unable to capture some important event data due to the contract volume limit of CDP, the data provider to this tool.

By grouping customer behavior on our site into funnels, we were able to conduct effective promotions. It also increased advertising revenue from companies that supply products to our site.