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Amplitude Analytics
4.5
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Amplitude Analytics Reviews & Product Details

Amplitude Analytics Overview
What is Amplitude Analytics?

Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.

Company Amplitude, Inc.
Year founded 2012
Company size 201-500 employees
Headquarters San Francisco, California, United States
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Amplitude Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Amplitude Analytics Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Amplitude Analytics Media
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Amplitude Analytics - Amplitude Analytics Homepage
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Amplitude Analytics Homepage
Amplitude Analytics Homepage
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Last updated: November 12, 2025
Amplitude Analytics Logo
2,083 Amplitude Analytics Reviews
4.5 out of 5
Enterprise (> 1000 emp.)
Aug 04, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Product"
What do you like best about Amplitude Analytics?

User-Friendly Interface: Amplitude provides an intuitive and user-friendly interface that makes it easy for users to navigate and access various analytics features and data insights.

What do you dislike about Amplitude Analytics?

Learning Curve: While Amplitude has an intuitive interface, mastering all its features and capabilities might require some learning and training, especially for new users or those less familiar with analytics tools.

What problems is Amplitude Analytics solving and how is that benefiting you?

Understanding User Behavior: Amplitude Analytics helps businesses understand how users interact with their products, websites, or apps. It provides insights into user actions, behavior patterns, and preferences, enabling businesses to make data-driven decisions to optimize user experiences

Small Business (50 or fewer emp.)
Jul 25, 2023
 Source
Overall Rating:
5.0
KS
Kamlesh S.
Director Of Engineer Ing
Share
"Amplitude with Dialpad"
What do you like best about Amplitude Analytics?

Ease of use and the Browser Extension to track event usage. The Browser Extension on Chrome does wonders

What do you dislike about Amplitude Analytics?

Handling of Uncategorized events, This can be better, It appears piled up, We could perhaps have some Artificial Intelligence to map this to the desired or intended work flows

What problems is Amplitude Analytics solving and how is that benefiting you?

Tracking usage of newer features, allowing to track usage and acceptance of workflows

Enterprise (> 1000 emp.)
Jul 14, 2023
 Source
Overall Rating:
5.0
YL
Yd L.
Founder
Share
"Recommended for UI/UX Product Analytics and A/B Testing"
What do you like best about Amplitude Analytics?

1. Frontend data ingestion is almost 'real-time', which is good for us to do testing with immediate feedback. 2. Funnel & other chart types are very useful for analysis

What do you dislike about Amplitude Analytics?

1. Data Governance can be improved, more info is needed for us to manage events well 2. Billing by event volume is not ideal for trading platform where most advance-traders are hyper active on the trading page, which always trigger the events instrumented on that page (and costly) 3. More APIs are needed for deep automation

What problems is Amplitude Analytics solving and how is that benefiting you?

1. Data-mining and users interaction visualization 2. User path & journey analysis 3. Real-time monitoring of abnormal data 4. Product A/B testing and user auto-distributing

Mid Market (51-1000 emp.)
Jul 11, 2023
 Source
Overall Rating:
5.0
Оразбек . avatar
Оразбек .
Backend Developer
Share
"The best environment for analytics"
What do you like best about Amplitude Analytics?

You can create events very quickly and it is very convenient to observe analytics

What do you dislike about Amplitude Analytics?

Sometimes it is quite difficult to understand what is what at the beginning of use

What problems is Amplitude Analytics solving and how is that benefiting you?

Its solving all the problems about analytics for mobile dev in our company

Mid Market (51-1000 emp.)
Jul 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best analytics platform I ever used"
What do you like best about Amplitude Analytics?

Easy to use, a lot of analytics modes that can be used, can be used to track even the most detailed use cases

What do you dislike about Amplitude Analytics?

A little bit complicated at first time, and I needed someone in my company to give an onboarding for this tool

What problems is Amplitude Analytics solving and how is that benefiting you?

Inform the detailed informations in multiple type of data visualization that I can use to make a better design decision

Small Business (50 or fewer emp.)
Jun 27, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Sophisticated Simplicity: Unleash the Power of In-Depth Analytics with Ease"
What do you like best about Amplitude Analytics?

Easy to build charts. The data visualisation capabilities. The segmentation and grouping capabilities.

What do you dislike about Amplitude Analytics?

Nothing much, at least for my requirements it is working perfect

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helps us to understand the user behaviour, patterns which helps in taking the right decision while building the roadmap or solving the user problems.

Small Business (50 or fewer emp.)
Jun 27, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best analytics trool"
What do you like best about Amplitude Analytics?

Great for doing both quick and deep-dive analysis. We have it connected to segment where we have connected our data-warehouse to get business data as well. Using it both for product and marketing analytics.

What do you dislike about Amplitude Analytics?

Nothing really. Maybe a bit more flexible dashboard creation

What problems is Amplitude Analytics solving and how is that benefiting you?

Product and marketing analytics. Making the data visible for the whole organisation. Making it possible to get quick answer to questions. Prioritize product features.

Mid Market (51-1000 emp.)
May 31, 2023
 Source
Overall Rating:
5.0
TB
Tiago B.
Founder
Share
"Event tracking for the web done right"
What do you like best about Amplitude Analytics?

How easy it is to build charts with the collected data. Their UI is very intuitive and easy to use. Data loads pretty fast and the amount of customization is amazing.

What do you dislike about Amplitude Analytics?

There isn't a lot to dislike about Amplitude. They are doing a great job overall! The only thing I'd improve would be how dashboards are organized to make them more accessible and useful.

What problems is Amplitude Analytics solving and how is that benefiting you?

Building funnels to understand user behavior when running A/B tests. It's really easy to plot the different paths users are taking and see how the different variants are performing.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
RR
Rahul R.
Founder
Share
"Most well-made tool for clickstream analytics"
What do you like best about Amplitude Analytics?

Amplitude is one of the best tools I have ever used for analytics. It is a well-designed, intuitive and snappy tool that has some amazing features. What amazes me the most is how quickly it is able to fetch and visualize vast amounts of data.

What do you dislike about Amplitude Analytics?

Amplitude is one the best-in-class tools for clickstream data analytics, but it is also one of the most expensive. It is also difficult to keep track of eventsand properties if users do not follow best practices right from the start. While Amplitude's integration with different platforms/frameworks is impressive, it still comes down to the tech stack and codebase of any company that's using Amplitude for tracking.

What problems is Amplitude Analytics solving and how is that benefiting you?

I am currently using Amplitude to understand how users use our digital products and identify areas that can be improved. Amplitude has enabled us to understand user interactions in great detail and take steps to improve user experience and engagement in many ways.

Enterprise (> 1000 emp.)
May 25, 2023
 Source
Overall Rating:
5.0
GG
Guilherme G.
Founder
Share
"Great Experience"
What do you like best about Amplitude Analytics?

It´s usability and applications for e-commerces.

What do you dislike about Amplitude Analytics?

At this moment, it takes some steps to view data based on sessions instead of users.

What problems is Amplitude Analytics solving and how is that benefiting you?

Understanding usability gaps in my product and addressing them with the best solutions.