Amplitude Analytics background blur-sm
Amplitude Analytics Logo
Amplitude Analytics
4.5
(2,083)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Amplitude Analytics Reviews & Product Details

Amplitude Analytics Overview
What is Amplitude Analytics?

Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.

Company Amplitude, Inc.
Year founded 2012
Company size 201-500 employees
Headquarters San Francisco, California, United States
Social Media
Amplitude Analytics Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Amplitude Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Amplitude Analytics Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Amplitude Analytics Media
Amplitude Analytics video thumbnail
Amplitude Analytics - Amplitude Analytics Homepage
Amplitude Analytics Screenshots
Amplitude Analytics Homepage
Amplitude Analytics Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 23, 2025
Amplitude Analytics Logo
2,083 Amplitude Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Sep 02, 2022
 Source
Overall Rating:
5.0
Patrick S. avatar
Patrick S.
Product Manager
Share
"Amplitude helps us drive well-informed business decisions"
What do you like best about Amplitude Analytics?

As a former user researcher, I spent a lot of time writing SQL queries to get basic information about our product's usage. With Amplitude, I can collect data about which actions drive retention, discover which steps in a user flow are unintuitive, and forecast our MAU in just a few minutes.

What do you dislike about Amplitude Analytics?

Getting the correct data into Amplitude can be difficult. Verifying that I have good data is also hard. Our data, thus far, has been directionally useful. But I wouldn't confidently present it in an earnings report.

What problems is Amplitude Analytics solving and how is that benefiting you?

Customer calls and surveys are great at uncovering user problems. However, it's hard to properly prioritize work without knowing how many people are affected by those user problems. Surveys are not a reliable way to get unbiased data. There is often a gap between what people report about their behavior and their actual behavior. Reliable usage data mitigates this problem. Amplitude makes collecting and analyzing that data quick and easy. Nine times out of ten, I'll hop into Amplitude if I need data on user behavior. I'll reach out to our product data team for more complex data needs.

Enterprise (> 1000 emp.)
Sep 01, 2022
 Source
Overall Rating:
5.0
CS
Catarina S.
Growth Marketing Analyst
Share
"Best Analytics Tool"
What do you like best about Amplitude Analytics?

The best thing in Amplitude is the forecast tool. It's great to have a preview of the results based in historical data.

What do you dislike about Amplitude Analytics?

I don't think the visual part is so friendly. It'd be great to customize the charts to make the visualization easier.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude is solving the data analysis in my company, making it easier to raise hypotheses and draw up action plans.

Mid Market (51-1000 emp.)
Aug 31, 2022
 Source
Overall Rating:
5.0
TS
Tila S.
Account Management
Share
"Tila's Review to Amplitude"
What do you like best about Amplitude Analytics?

How ease is to create cohorts and creat segmentations

What do you dislike about Amplitude Analytics?

The dashboards are not so beautiful and ease to read

What problems is Amplitude Analytics solving and how is that benefiting you?

Is helping me to track engagement of users with a product with wich I work

Small Business (50 or fewer emp.)
Aug 31, 2022
 Source
Overall Rating:
5.0
NF
Nik F.
Vp Solutions
Share
"Indispensible tool for analyzing the full customer journey"
What do you like best about Amplitude Analytics?

I recommend Amplitude to most of my clients. It lets them view both online activity as well as offline, so that the whole journey can be visualized. Its marketing features are the icing on the cake, and it's great to see them keep expanding in that area.

What do you dislike about Amplitude Analytics?

Amplitude is primarily a visualization and data exploration tool. Its support for tablular reports/pivots is very limited. So it is always necessary to have a secondary reporting tool for this sort of analysis - whether that's a spreadsheet or a dashboarding tool.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude gives much more detail and drill-down than Google Analytics and other common analytics tools. I can drill down to individual contacts and see their full journey. This gives my clients the ability to explore data and find insights that would be impossible with most other tools.

Enterprise (> 1000 emp.)
Aug 31, 2022
 Source
Overall Rating:
5.0
LD
Louise D.
Data Analytics
Share
"Amplitude makes my analyzes much easier because it is intuitive"
What do you like best about Amplitude Analytics?

Ease of both an analytical data being able to do his analysis as a layman as well.

What do you dislike about Amplitude Analytics?

Not be very intuitive to extract to excel.

What problems is Amplitude Analytics solving and how is that benefiting you?

We have all the visibility of the application

Mid Market (51-1000 emp.)
Aug 31, 2022
 Source
Overall Rating:
5.0
CT
Chris T.
Internal Consultant
Share
"Gives great insights in visually digestible format"
What do you like best about Amplitude Analytics?

Being able to plug in and integrate into our existing systems

What do you dislike about Amplitude Analytics?

I think they have a ways to go with greater features

What problems is Amplitude Analytics solving and how is that benefiting you?

Don't need to have a full time data analyst

Mid Market (51-1000 emp.)
Aug 31, 2022
 Source
Overall Rating:
5.0
PP
Pavel P.
Ceo
Share
"The best-in-class product analytics tool"
What do you like best about Amplitude Analytics?

Ease of chart settings Wide range of analysis tools Service response speed

What do you dislike about Amplitude Analytics?

I would like to be able to pause the automatic display when setting up charts. When you work with heavy queries, you want first to configure the graph and then run it. Otherwise, every click is a change, and it can take up to a minute for any action.

What problems is Amplitude Analytics solving and how is that benefiting you?

user behavior analytics conversions, retention, churn, sales analytics of the most engaged users loss analytics analysis of user problems and errors

Enterprise (> 1000 emp.)
Aug 31, 2022
 Source
Overall Rating:
5.0
GopiKrishna Y. avatar
Gopi Krishna Y.
Senior Consultant
Share
"Amplitude Solves Our Analytics Issue"
What do you like best about Amplitude Analytics?

charts , cohorts ,retension curves, sharing option

What do you dislike about Amplitude Analytics?

some times data loading taking some time

What problems is Amplitude Analytics solving and how is that benefiting you?

visual representation of user actions

Small Business (50 or fewer emp.)
Aug 30, 2022
 Source
Overall Rating:
5.0
SW
Scott W.
Technical Marketing Manager
Share
"Democratizes Data and Accelerates Time to Insight"
What do you like best about Amplitude Analytics?

Amplitude is easy to learn while in-depth to master. It’s easy to share insights and reports with other team members. Tons of features to dive deeper into analytics.

What do you dislike about Amplitude Analytics?

Sometimes features are difficult to find or understand. I have spent some time getting custom equations to work, though this is to be expected with any kind of advanced data analysis.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helps provide clear visibility into table stakes metrics like Revenue, Order Totals, and Conversion Rate. It also helps solve marketing questions around attribution and advertising performance.

Mid Market (51-1000 emp.)
Aug 30, 2022
 Source
Overall Rating:
5.0
Bob W. avatar
Bob W.
Founder, Ceo
Share
"Incredibly powerful tool accessible to anyone"
What do you like best about Amplitude Analytics?

Amplitude is my absolute go to for understanding how users are interacting with my product. Within minutes I can access the data I need and get back to building product.

What do you dislike about Amplitude Analytics?

There can be a bit of a learning curve to start using the tool and it takes some time to understand the variety of available dashboards.

What problems is Amplitude Analytics solving and how is that benefiting you?

Understanding key business / product KPIs, segmenting user groups, building hypotheses around engagement.

Small Business (50 or fewer emp.)
Aug 30, 2022
 Source
Overall Rating:
5.0
EN
Eric N.
Head Of Product
Share
"Head of Product"
What do you like best about Amplitude Analytics?

Helps my team and I provide a quantitative layer to the qualitative data we already have.

What do you dislike about Amplitude Analytics?

Would be nice if there were some shortcuts to setting it up.

What problems is Amplitude Analytics solving and how is that benefiting you?

It helps us contrast what users say with what users do.

Small Business (50 or fewer emp.)
Aug 30, 2022
 Source
Overall Rating:
5.0
Jeffrey B. avatar
Jeffrey B.
Director Of Marketing Operations
Share
"An essential tool for marketing and product teams alike"
What do you like best about Amplitude Analytics?

Amplitude is an amazingly-powerful tool that allows you to measure all customer touchpoints across your entire funnel. Amplitude easily ingests your customer event data making it simple to quickly spin up reports on touchpoints, funnel metrics, bottlenecks, product usage, and more.

What do you dislike about Amplitude Analytics?

Event governance could be a bit more robust - the event allocation is pretty generous but you might hit the limit of events and/or properties sooner than you think.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helps us understand how customer are engaging with our various web properties and how different actions/events lead to others. It also helps us better understand what the lifetime customer value is for our different brands.

Mid Market (51-1000 emp.)
Aug 30, 2022
 Source
Overall Rating:
5.0
MW
Matt W.
Senior Program Manger, Customer Operations
Share
"Amplitude helps Customer Support and Customer Success"
What do you like best about Amplitude Analytics?

I love that I can get granular details of actions that a user completes when a bug arises. The Customer Support team is better able to identify and communicate a bug to the engineering team, which leads to faster resolution times. Our Customer Success team can use Amplitude to help understand customer behavior and when they should intervene to help a customer out.

What do you dislike about Amplitude Analytics?

The learning curve is a bit steep to get the deeper analyses down. It takes a skilled user to train a novice.

What problems is Amplitude Analytics solving and how is that benefiting you?

Not only can I use the user journey feature to help identify and diagnose bugs, I'm able to view A/B tests and see how different changes can affect a multitude of users. This lets us experiment to make the right changes for our product.

Mid Market (51-1000 emp.)
Aug 30, 2022
 Source
Overall Rating:
5.0
LP
Lana P.
Software Engineer
Share
"Very useful, Experiments UI could be better"
What do you like best about Amplitude Analytics?

Very easy to set up from a dev's perspective and works really well. Love the User Lookup mode where you can see the behaviors of specific users in one place.

What do you dislike about Amplitude Analytics?

Experiments UI could have a better UX. I find UX pretty confusing. Also, since people of various backgrounds are using experiments, a little bit more explanations are needed on the UI (For example, what is Assignment vs Exposure, etc, etc) Everything there is pretty technical, so in our usage, we notice many people not being able to grasp all the things about it.

What problems is Amplitude Analytics solving and how is that benefiting you?

We now have a much better understanding of how users behave. Running experiments have been a major for us, as well

Mid Market (51-1000 emp.)
Aug 30, 2022
 Source
Overall Rating:
5.0
AS
Arianna S.
Principal Product Manager
Share
"Easy-to-Communicate Insights = Better Decisions"
What do you like best about Amplitude Analytics?

I love the Event Segmentation + Notebooks features. It makes it so fast to explore data quickly, find the chart that communicates a relevant insight, then add it to a Notebook for sharing, monitoring, and socializing a decision or progress.

What do you dislike about Amplitude Analytics?

I might underuse the tools -- the exploration I do is high-level because we are a startup, so some of the highly detailed or complex capabilities might just not be necessary for my use cases.

What problems is Amplitude Analytics solving and how is that benefiting you?

It is super easy to communicate about analytics, even with people who are not data-savvy. It also anticipates issues + can forecast to give us a picture of what will happen in the near future.

Enterprise (> 1000 emp.)
Aug 29, 2022
 Source
Overall Rating:
5.0
JL
Jessica L.
Senior Team Leader
Share
"Excellent analytics tool to get all the answers I need"
What do you like best about Amplitude Analytics?

I'm able to create real-time charts and dashboards to measure the success of new features, validate the health of my product, or answer any questions I might have about user behavior. The charts are easy to read, so I can send my insights to stakeholders to begin a discussion.

What do you dislike about Amplitude Analytics?

There's a burden to onboard and teach new members of our team how to use the product. As one of the power users from our team, that burden falls on my shoulders. I also wish I could create a vertical bar chart or pie chart when using "group by" functionality instead of horizontal bars. It makes my dashboards inconsistent.

What problems is Amplitude Analytics solving and how is that benefiting you?

I'm able to turn anecdotal feedback into quantitative results. We've proven our hypotheses wrong many times given the incredible insights gained through Amplitude. Had we gone with our gut, we would have made the wrong choice for our business.

Mid Market (51-1000 emp.)
Aug 29, 2022
 Source
Overall Rating:
5.0
DP
Dyah P.
Digital Analytics Lead
Share
"great tools for product analytics, enabling business to understand our user base more"
What do you like best about Amplitude Analytics?

easy implementation, easy reporting for end users, easy user management, feature activation at your fingertip

What do you dislike about Amplitude Analytics?

documentation should provide dataset example

What problems is Amplitude Analytics solving and how is that benefiting you?

multiple solution to product analytics from reporting to experiment, easy to deploy, low maintenance

Mid Market (51-1000 emp.)
Aug 25, 2022
 Source
Overall Rating:
5.0
YG
Yasser G.
Head Of Planning And Performance
Share
"The best way to understand behavior"
What do you like best about Amplitude Analytics?

Amplitude is a practical, easy, and powerful way to analyze your product behavior data. All the core charts and the complete data structure are fantastic!

What do you dislike about Amplitude Analytics?

Not all the charts and logics are clear to the user. We need to invest time and effort to read the documentation or watch tutorials. It's intrinsic to the kind of product, though

What problems is Amplitude Analytics solving and how is that benefiting you?

Understanding key questions, and hypotheses, breaking down numbers such as conversion rates (with funnels), and tracking KPIs. Our company is completely different and much more data-driven after Amplitude. The discussions are much richer (culture around data and interest)

Mid Market (51-1000 emp.)
Aug 25, 2022
 Source
Overall Rating:
5.0
AT
Aditya T.
Sr Product Manager
Share
"Help build your product in a better way"
What do you like best about Amplitude Analytics?

Simplicity and the ease of integration is an amazing component that Amplitude provides

What do you dislike about Amplitude Analytics?

When you edit a Segment, you need to re-apply in all the charts again. it does not auto apply in the existing charts

What problems is Amplitude Analytics solving and how is that benefiting you?

Understanding user behaviour and usage pattern helps us build the right product at the right time.

Mid Market (51-1000 emp.)
Aug 24, 2022
 Source
Overall Rating:
5.0
YN
Yasunori N.
Data Expert
Share
"Better than Google Analytics"
What do you like best about Amplitude Analytics?

Using this tool, I can flexibly analyze purchasing data and behavioral data. Being flexible is important.

What do you dislike about Amplitude Analytics?

We are unable to capture some important event data due to the contract volume limit of CDP, the data provider to this tool.

What problems is Amplitude Analytics solving and how is that benefiting you?

By grouping customer behavior on our site into funnels, we were able to conduct effective promotions. It also increased advertising revenue from companies that supply products to our site.

Visit website