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Amplitude Analytics
4.5
(2,083)
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Amplitude Analytics Reviews & Product Details

Amplitude Analytics Overview
What is Amplitude Analytics?

Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.

Company Amplitude, Inc.
Year founded 2012
Company size 201-500 employees
Headquarters San Francisco, California, United States
Social Media
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Amplitude Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Amplitude Analytics Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Amplitude Analytics Media
Amplitude Analytics video thumbnail
Amplitude Analytics - Amplitude Analytics Homepage
Amplitude Analytics Screenshots
Amplitude Analytics Homepage
Amplitude Analytics Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 14, 2025
Amplitude Analytics Logo
2,083 Amplitude Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jan 30, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Learning client side analytics with Amplitude"
What do you like best about Amplitude Analytics?

The endless options available to view data. i.e. chart types The features that allow you to easily organize the data. i.e. custom events, cohorts and event properties Templates are very usefull for bigenners

What do you dislike about Amplitude Analytics?

The pricing The dashboard UX should be a lot better, more features and better UI design

What problems is Amplitude Analytics solving and how is that benefiting you?

A. Transperancy and monitoring - Provieds full and accurate view of whats going on B. Desicion making - Allows me to avoide making desicion based on a feeling

Small Business (50 or fewer emp.)
Jan 25, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very smooth"
What do you like best about Amplitude Analytics?

The ease of use once you understand the basics

What do you dislike about Amplitude Analytics?

As a new user is difficult to understand but once you get used to it its fine, maybe a better onboarding where its almost like "Amplitude university"

What problems is Amplitude Analytics solving and how is that benefiting you?

Lack of data and attribution

Enterprise (> 1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Mejor herramienta de Analytics en la actualidad"
What do you like best about Amplitude Analytics?

Es una herramienta mucho más completa y flexible que Google Analytics (UA y GA4). Me gusta mucho la extensión de Chrome

What do you dislike about Amplitude Analytics?

No puedo bajar la información a un Google sheet de forma automática

What problems is Amplitude Analytics solving and how is that benefiting you?

Me ayudan a entender que autos esta buscando la gente y que autos quiere vender

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Product that beats previous analytics and experimentation software we've had"
What do you like best about Amplitude Analytics?

Prior to Amplitude, we were using 3 pieces of software for analytics, experimentation, and personalization. Amplitude rolls all three of these into one product, at a price that was noticeably cheaper. Amplitude also easily connects to our dataset and salesforce, which gives us much deeper analytics than front-end interactions (although it does that well) Amplitude integrations were easy to set up, we connected to Segment without issue. The charts are easy to create and I really like the anomaly and forecast charts. The emails I get that allow for root-cause analysis has been super useful. I check Amplitude daily. I've found generally speaking the responsiveness of support to be decent and the self-serve portal is very easy to navigate. Away from that, there's loads of official and unofficial YouTube videos that are easy to discover

What do you dislike about Amplitude Analytics?

One of the things I'd like to be able to see, which exists in Salesforce, is whether we're on track/on-target. Amplitude won't let you set KPIs and then report based on them. Being able to add them to a dashboard would be so useful to those who regularly check the software.

What problems is Amplitude Analytics solving and how is that benefiting you?

We use Amplitude to understand how prospects and customers navigate from PoC to success. We use this to create look-alike campaigns to drive better conversion. As Amplitude to connected to our SaaS, we are able to make better product decisions. We frequently make top-of-funnel decisions based off of website data and experiments powered by amplitude

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amplitude has been an essential tool in making data-driven decisions"
What do you like best about Amplitude Analytics?

Amplitude Analytics supports multiple areas of our business. I use it frequently across many projects. It is customizable and allows me to easily copy Dashboards and create larger projects.

What do you dislike about Amplitude Analytics?

The platform can be a bit confusing for the beginner and takes a bit of time to learn the features and capabilities.

What problems is Amplitude Analytics solving and how is that benefiting you?

We have discrepencies in data and reporting on other platforms that we use and Amplitude is the most reliable source. It also updates MUCH faster than other platforms giving us data in a timely manner.

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Thoroughly enjoying amplitude from start to finish"
What do you like best about Amplitude Analytics?

Amplitude has given us a new depth of insights that previously were hidden or very cumbersome to retrieve with raw data. Especially the speed at which we can answer questions is impressive and pure joy. Knowing what we have now I would not want to miss this anymore.

What do you dislike about Amplitude Analytics?

Thus far there isn't much I disliked. There are a few features I wished they had in regards to event timelines. Their customer supz on the other has been very prompt to help out with any questions and workarounds

What problems is Amplitude Analytics solving and how is that benefiting you?

Any sort of user analytics and marketing related questiona on web and app

Small Business (50 or fewer emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great!"
What do you like best about Amplitude Analytics?

Its Not an eye sore! im not getting overloaded by the layout

What do you dislike about Amplitude Analytics?

Sometimes there are system lags but they recover quickly!

What problems is Amplitude Analytics solving and how is that benefiting you?

customer usage, providing proof for chargebacks

Mid Market (51-1000 emp.)
Nov 06, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fast, flexible -- great insights"
What do you like best about Amplitude Analytics?

I like that Amplitude is able to give me insights into practically everything I could want to know about user behavior on my site -- way beyond what I can get with Google Analytics.

What do you dislike about Amplitude Analytics?

I'm always uncovering new features and aspects of the tool -- maybe there could be more guidance in the interface so that I could uncover these earlier in my journey.

What problems is Amplitude Analytics solving and how is that benefiting you?

Analyzing funnels, diagnosing problems, getting data on user journeys

Enterprise (> 1000 emp.)
Nov 03, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Powerful & Easy to use"
What do you like best about Amplitude Analytics?

It is easy to set up any chart on the data you have. The interface is really intuitive, so you don't need to spent your time digging into documentation

What do you dislike about Amplitude Analytics?

I don't see any huge dislikes or problems, just, maybe feature requests. For example, the chart view has a nice table under it, but you can't easily add the table to the dashboard, just the chart

What problems is Amplitude Analytics solving and how is that benefiting you?

Checking of feature/button/etc popularity among the users

Mid Market (51-1000 emp.)
Nov 03, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Good tool for analyzing"
What do you like best about Amplitude Analytics?

Easily of use. Very flexible with many filters

What do you dislike about Amplitude Analytics?

When I switch between type of chart, e.g: From funnel chart to segment chart. The events that I inputted before will be lose. Have to input again everything

What problems is Amplitude Analytics solving and how is that benefiting you?

Tracking events, have extension on browse to support us checking what kind of events is running on the product. Can use events, users property to calculate conversion

Mid Market (51-1000 emp.)
Nov 02, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amplitude is hands-down the most user-friendly and powerful analytics tool I've used!"
What do you like best about Amplitude Analytics?

The user interface is clean, simple and easy to understand. The segmentations and funnel options are almost infinite.

What do you dislike about Amplitude Analytics?

No major dislikes, but it would be cool if you could see a preview of a chart when sharing an Amplitude link in Slack.

What problems is Amplitude Analytics solving and how is that benefiting you?

We use Amplitude to understand user behavior across our website and app.

Enterprise (> 1000 emp.)
Oct 31, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very intuitive and friendly"
What do you like best about Amplitude Analytics?

Amplitude is super user-friendly and intuitive. You can calculate metrics in a really fast way. All tech companies should have Amplitude

What do you dislike about Amplitude Analytics?

It's a complete product overall. Hard to dislike something about it.

What problems is Amplitude Analytics solving and how is that benefiting you?

It helps me use data to make business decisions in a very efficient way. Before Amplitude, I had to get data from queries and then use Excel to manipulate it and create charts.

Enterprise (> 1000 emp.)
Sep 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool for action tracking from a Support standpoint"
What do you like best about Amplitude Analytics?

Makes it easy for us to track and identify what actions a user is taking that could result in an error, We are also able to confirm historically what actions a user took to end up in their current situation

What do you dislike about Amplitude Analytics?

The filters can get a bit complex with subcategories and it can be a bit tricky to describe where a specific filter needs to be applied. Some of the results can be a bit tedious to dig through when the calls are super similar but I suppose that comes with the territory

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude solves a lot of histofically vague messaging we can see when clients run into an error in platform - Having visibility into user actions has improved our productivity and we do not need to do so much manual review in our day to day

Mid Market (51-1000 emp.)
Sep 05, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"friendly and powerful"
What do you like best about Amplitude Analytics?

- friendly interface and copy - gives me helpful tips in the context of my task

What do you dislike about Amplitude Analytics?

- nothing that comes to mind! thanks for a great product

What problems is Amplitude Analytics solving and how is that benefiting you?

understand how customers are using our product and where we can improve

Enterprise (> 1000 emp.)
Aug 04, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Product"
What do you like best about Amplitude Analytics?

User-Friendly Interface: Amplitude provides an intuitive and user-friendly interface that makes it easy for users to navigate and access various analytics features and data insights.

What do you dislike about Amplitude Analytics?

Learning Curve: While Amplitude has an intuitive interface, mastering all its features and capabilities might require some learning and training, especially for new users or those less familiar with analytics tools.

What problems is Amplitude Analytics solving and how is that benefiting you?

Understanding User Behavior: Amplitude Analytics helps businesses understand how users interact with their products, websites, or apps. It provides insights into user actions, behavior patterns, and preferences, enabling businesses to make data-driven decisions to optimize user experiences

Mid Market (51-1000 emp.)
Jul 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best analytics platform I ever used"
What do you like best about Amplitude Analytics?

Easy to use, a lot of analytics modes that can be used, can be used to track even the most detailed use cases

What do you dislike about Amplitude Analytics?

A little bit complicated at first time, and I needed someone in my company to give an onboarding for this tool

What problems is Amplitude Analytics solving and how is that benefiting you?

Inform the detailed informations in multiple type of data visualization that I can use to make a better design decision

Small Business (50 or fewer emp.)
Jun 27, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best analytics trool"
What do you like best about Amplitude Analytics?

Great for doing both quick and deep-dive analysis. We have it connected to segment where we have connected our data-warehouse to get business data as well. Using it both for product and marketing analytics.

What do you dislike about Amplitude Analytics?

Nothing really. Maybe a bit more flexible dashboard creation

What problems is Amplitude Analytics solving and how is that benefiting you?

Product and marketing analytics. Making the data visible for the whole organisation. Making it possible to get quick answer to questions. Prioritize product features.

Small Business (50 or fewer emp.)
Jun 27, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Sophisticated Simplicity: Unleash the Power of In-Depth Analytics with Ease"
What do you like best about Amplitude Analytics?

Easy to build charts. The data visualisation capabilities. The segmentation and grouping capabilities.

What do you dislike about Amplitude Analytics?

Nothing much, at least for my requirements it is working perfect

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helps us to understand the user behaviour, patterns which helps in taking the right decision while building the roadmap or solving the user problems.

Mid Market (51-1000 emp.)
May 23, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to step in and start playing with your data"
What do you like best about Amplitude Analytics?

I love all the explanations added everywhere on the tool to help me understand the data I am watching. It helps me to switch the analysis I'm doing, or to choose the rights property. It gives me confidence in my analysis!

What do you dislike about Amplitude Analytics?

Loading time can be pretty long. When you have several tabs open on your browser this is not ideal for your computer. If you could delete loading time, that would be perfect!

What problems is Amplitude Analytics solving and how is that benefiting you?

Are my features used by my customers? At which moment of their user journey? Are they seen? It helps me to identify weak points to improve, and to make my product impactful.

Mid Market (51-1000 emp.)
May 23, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great tool for self-serve data analytics"
What do you like best about Amplitude Analytics?

Friendly UI to let anyone self-serve data Ability to trace a user's analytics journey

What do you dislike about Amplitude Analytics?

The table view at the bottom of charts has poor scrolling - makes it hard to scroll through these data without scrolling the page

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude allows for simple data querying, visualization, and funnel tracking.

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