Amplitude Analytics Reviews: 4.5/5 — Highly Rated

Customer support, Funnel analysis chart, event analysis and detailed user flow

Some good features are moved to a costly plan

Business growth, retention analysis and user flow are majority of areas we use Amplitude for. We can certainly make sense of our growth with amplitudes analytics in picture

Get insights about user behavior and how the users are most likely to drive retention

The price is not clear, and it can be more transparent to new users

Problems like user retention, user funnel, and how to get more outcomes, and how to deliver more values to customer

I love how intuitive Amplitude is to use and how easy it's to visualize and compare data. It is excellent to use when analyzing multiple channels at once.

Sometimes, especially when you're first meeting Amplitude, the language may be a little bit confusing

I'm mainly using it to compare channel performance day over day or week over week. The visualization of the progress it's great.

Easy to create any chart in just a few seconds. Very flexible in terms of visualizations.

Do not have a lot to complain about.....

Finding problems in the existing product by analyzing drops in funnels. Checking how certain feature are being used by users.

Event Segmentation, Pathfinders and Funnel Analysis

None I can think of. But probably it can help us send alerts to an email or to a group when we create a dashboard and there is a certain metric drop ( maybe this feature already exists, not sure)

Yes, I'm using Amplitude Analytics to track multiple features' usage. It's also helping me know which step is involving a lot of time from the user.

Amplitude makes it so easy to understand customer behavior and share it with the team. The tools are flexible enough to stay high level or dig into the specifics. It's a very powerful product, but it's approachable.

Data instrumentation can be a bit of a slog, but this is necessary for any event-based analytics.

Better understanding customer behavior and deciding what features we should invest in.

Easy segmentation, powerful features, awesome visualisation, smooth UI/UX and flow

Expensive,Speed can be improved, can have more features like in Clevertap

We are following a product-led growth approach and it really helps us in identifying and solving problems.

For modern apps, you really have three leading choices: Heap, Mixpanel, and Amplitude. Of those, I have the most experience with Amplitude and have never felt any need to consider going elsewhere. We integrate through Segment (highly recommended) and generate probably hundreds of one-off analyses each week.

There are a small number of chart types that are really impossible to do (e.g., comparison against a shared baseline, setting end dates in the future). I've asked about them in the past and have received enthusiastic responses but look forward to when they're available.

We mostly use Amplitude for funnel analytics.

You can measure everything and the cost of implementation is almost none.

The dashboard tool is really narrow, you can't create titles, you can't compare numbers, and it should be a key feature.

First of all, it helps me to know if everything on my product is ok. Second, a/b testings.

Amplitude is incredibly powerful. I was using another analytics tool not long ago and could not slice up data as I can in Amplitude to truly understand my customer's behavior. The ability to segment users while querying events is beneficial. I am also a huge fan of "Govern," this is a must-have for every organization to maintain data integrity.

Not able to add "anytime in each <date>" option while building cohorts.

I am constantly using Amplitude to solve a range of problems to increase retention, fix broken funnels and maintain data integrity.

The cohorts tools! So easy and straightforward

Nothing so far! If I had to choose something, I'd say the tools for sharing, it'd be nice to have an option for people to comment or propose changes on charts or cohorts without actually giving them the ability to edit them

Personally, view and interaction rate of a few features on our platform but the team is solving quite an array of problems with Amplitude!

The way they have segmented the different kinds of data interpretation methods. To look at conversion rates they have funnels, to look at absolute number they have event segmentation. Basically, the ease of visualising the data is superb.

You can't be intuitive about certain things, it is better to read the documentation to be at a safer side while dealing with the terminology defined by Amplitude.

We are solving our day to day Product analytics along with understanding user behaviours. We use the Amplitude data to do RCAs almost on a daily basis. Moreover, we also tried our hands on Amplitude Experiment which had a few bugs but if fixed can be a really product for SaaS companies to run experiments on.

I love the intuitive charts that I can produce, and it's easy to set up filters and visualisations to come up with relevant insights. I also like the real-time tracking that makes it easy to validate correct instrumentation and to check on what events are being tracked if I forget.

I wish moving charts around on the dashboard and notebook was easier. Some of the more powerful features are quite complicated, and the documentation is not always helpful.

We use Amplitude Analytics to see what our users are doing, and it allows us to see what's working and what's not. Without it, we would be making product decisions blindly. I like that it helps end speculative discussion when we have relevant metrics to show that grounds the team in reality.

O Amplitude é bastante intuitivo e tem muitas informações auxiliares associadas que auxiliam a gente a entender as análises, os gráficos e as possibilidades de cada um.

Eu sinto falta de poder anotar insigths nos charts. Se pudéssemos colocar alfinetes em pontos chaves dos gráficos e deixar um comentário seria ótimo. Ainda mais avançado seria se estes comentários fossem enviados para o time, no caso de análises compartilhadas, e todos pudessem comentar também em sequência. Outra sugestão: eu particularmente utilizo muito os Funnels. Mas para mim, a maior potencialidade dos funnels são os Users Paths. Acredito que o User Paths poderia pegar o mesmo intervalo de tempo selecionado no funnel, assim como ao lado de cada path poderia existir a facilidade de criar um new chart do tipo funnel já com aquela configuração, caso queiramos aprofundar naquela análise.

Nosso maior ganho com o Amplitude atualmente é identificar gaps na jornada do usuário, fazendo uso especial dos funnels. Também estamos utilizando bastante as retentions para identificar pontos importantes de retenção do usuário.

Winnie is a child care and education marketplace helping millions of parents across the United States find daycare, preschool, K-12, camps, and more. With so many users on our platform, it's mission-critical for us to have an analytics platform that we can rely on to run our business. Looking at our data in Amplitude informs everything we do and allows us to be a data-driven organization.

Right now it's a learning curve to use Amplitude but once you learn how to use Amplitude it's so incredibly powerful.

-Tracking all business metrics internally -Setting up monitoring and alerting for critical metrics -Reporting to our board and investors -Sharing data externally

Quick to respond, and it's a great product. Their customer success team was very helpful too!

I do not dislike anything. Amplitude is great!

I want to know more about the metrics that I need to solve. The benefit is that Amplitude provides seamless insights that I didn't know I could get.

Amplitude is fast and can cover use-cases that are cross-functional

It can be a bit pricey, and limiting data count can reduce the level of insights

I like to make sure tracking is done correctly, as well as quick data pulls that would take longer to do querying the data warehouse

I liked the ability to collate all charts under a single dashboard which acts as a Product Health Dashboard for me

Inability to create segments and save them for future use.

Usage Analytics for mobile app. I have got good insights so far in terms of feature usage.

Making reports becomes a breeze! Anyone in the business can make any reports very easily without any knowledge of SQL.

You need to know what you're doing when implementing - making mistakes is costly.

We're getting insights into our user behaviour.

Exploratory analysis. It allows me to be curious and dig deep to be infinitely curious. The way I can create audiences and understand how experiments impact the entire user experience is fantastic.

Visualizations in dashboards are limited. I know Amplitude is not a visualization tool, but often I share the charts they create with larger audiences. I wish there were more flexibility in how I could present findings.

I run a lot of A/B tests, and Amplitude helps me 1) identify areas in the product that are worth testing (the leverage points), and 2) measure the impact of experiments. Amplitude makes the later so easy & powerful.

Ease of use. Intuitive platform and great support.

Has a lot of features, so it's tough to allocate enough time to dive into each one and what value/insights can be uncovered.

It helps us see how our users use the app, where they come from and heavily rely on it for growth and retention analysis.

I love the level of detail, flexibility and vision that Amplitude gives to product analytics. I also love it allows me to generate cohorts and user segmentations that I can export to Ads and Email Marketing platforms. I really like how easy to use and at the same time powerful it is

I would like it to directly integrate with FB Ads as a source (not just destination), of data. I would like it to have an integration with Zapier to power it up more cost-efficiently (without so much need of developers)

Product Analytics Better decision making Better user insights Better audience generation Better communications automation

Over the years, Amplitude has evolved to become a very easy-to-use product analytics tool. They are moving towards having everything in one place; it makes our jobs as product analysts and product managers much easier!

If I had to pick something, I'd have to be very picky, to be honest. The only thing I think needs to evolve, according to how the other features have become, is the Data Governance feature.

The most potent benefit that I realized is that every person in the organization can create their insights. That's huge because it helps move the company faster and reduces dependencies. The problem that I'm trying to solve with Amplitude is how I can deliver the best user experience through understanding how users behave.

Easy to use, easy to learn to use, gives me access to so much data right at my fingertips. I appreciate how fast it loads compared to my other SaaS tools. It has so many different helpful kinds of charts and does so much with very little effort. The notebook feature makes it super easy to do a data analysis and present findings, dashboards are easy to get a peek at everything, and the workspace keeps track of every chart I make so I can go back to them. I find the user lookup very helpful for me to see my events and look at other users. I use amplitude almost every day to make decisions myself in product. I like that I can pull up data right when I'm on a call and see how something is performing. Amplitude is literally my favorite SaaS tool of the many I use as a Product Manager though and I'm pleased to be able to sing its praises.

There's no way to clear data easily from all your drop downs. So if there's a bug that sends a bunch of extra parameters with your events, that's there forever. You can manually hide that in the Govern tool but it's tedious. I also wish the user event feed was a little more real-time. Sometimes I'm trying to track down an event sequence and I'm waiting for Amplitude to tell me which event I've just triggered for a few minutes. Another minor issue is that its hard to keep charts organized. I make so many sometimes with only small differences from each other. I would like to be able to organize them in folders or add tags somehow. I mainly just end up throwing a lot of stuff on the dashboards so I can find it again more than because I need to monitor on a regular basis.

Everyone uses it to monitor releases, read A/B test data, track down user complaints, measure our onboarding funnels... so much. Pathinder is an especially useful tool because we can use it to find out where users ARE going when they aren't behaving as expected. I recently used funnels and pathfinder to identify some technical problems with our onboarding not always behaving as expected. The dev team was able to hone in on that and we improved conversion through the intended sequence. Amplitude also makes it very easy to see that improvement by segmenting by version. We even have customer support using it to help us identify exactly where specific users have problems.

Amplitude is a powerful tool that "gets it". As a consultant (with no incentives from Amplitude) I love proposing and implementing Amplitude as one of the best solutions. Using Amplitude, I can quickly help clients go from first-order analytics (counting things) to a much higher order of analytics. This means my clients (international retailers, B2B IT software as a service company, innovative fintech client used by almost everyone, etc.) can quickly instrument and understand what is making a difference! What campaign, what channel, what parts of their website, app etc. lead to high lifetime value customers, new customers, more revenue etc., etc. etc. The benefit doesn't stop at analysis as Amplitude makes activation and targeting easy. If you see friction and dropoff at a certain point in a user journey, with a few clicks, I can create a cohort and activate a marketing campaign against it. I could go on and on about the real-time analytics, the integration of statistical causality analysis, the ability to analyze and understand the engagement and health of my customer base, etc. Finally, the support Amplitude provides to clients is first-class. Many other vendors I bring to clients don't do nearly as good of a job!

The only downside is that it takes some time to get the instrumentation in place and done right, often with developer help needed. Other tools require the same, but in an implementation, when you want to be getting at the insights, it is tough to be patient while everything is getting set up, tested and pushed to a production environment

E-commerce: Real-time analytics when other platforms couldn't do true real-time. Unifying usage and product analytics after a suite of products have been integrated after being acquired under one roof. Designing and implementing Amplitude for conversion tracking for a popular fintech product/app

I love the fact that it's effortless to build charts, funnels, and segments on Amplitude. Also, it's intuitive. One can create user-cohorts to see behavior over time. Things that I love about Amplitude: 1. You can try it for free on your project 2. Super easy-to-use UX 3. We can change the charts shown according to the changes in data 4. Sharing is straightforward with the team.

There are significantly less things that I dislike about Amplitude: 1. You can't build a segment based on event property, it sometimes becomes a blocker as everything can't be stored as a user property 2. There is a limit to the number of group-by you can do with user-properties

1. We are trying to identify the funnel drop-offs in onboarding flow and solve for that. 2. Also to build a view on the user persona based on their behavior. 3. Trying to find the Aha! Moment for the users, and double down on that.

The different kinds of charts help me to see the problems from another point of view and help me to understand more about my customers

Amplitude may look intimidating for beginners, and sometimes tool suffers from sluggishness

Amplitude helped us to find our customer persona And currently, we are investigating behaviors that influence buying

The team at Amplitude went above and beyond to help set Toucan up for success on their platform. Since browser extensions as a go-to-market product are fairly new, we had to work together to create a solution that worked well for our business. We truly consider them partners and are excited to continue working with them as we scale Toucan to millions of active users.

There is nothing we disliked in regards to working with Amplitude. Highly recommend partnering with them to other fellow founders.

The average mobile app hopes for 5 minutes of usage a day. Being a browser extension, our users engage with Toucan for over 5 hours every single day. Amplitude has allowed us to better understand usage patterns in order to create an even better experience for our users.

-Simple to set up, just plug in Segment events, and you are good to go! -See the full view of the customer, - one analytics tool to see how what your customer experiences from Server Side, Web, App, Email, Push etc. -Deep dive on any metric/customer/event you might need

Not enough features devoted to marketing channel analysis.

Understanding core flows, conversion rates, and user behavior. Getting a holistic view of how our customers interact with our products.

The platform is intuitive; the customer onboarding, enablement, webinars to ensure customers are getting the most out of the platform is invaluable.

The platform is so powerful! There is so much to it - I recommend understanding what you need most out of it, get training/understand that first to bring value, and then get deeper and invest in learning the platform. Highly valuable for Customer Success teams.

The platform is helping product managers with their decision-making processes, their customer success teams understand customer usage, when, where, and identifying metrics that really matter. In today's complex data landscape, this platform is worth exploring and investing in if you want to grow with data-driven decisions. Guessing what customers use and want is no longer an option if you want to win.