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Amplitude Analytics
4.5
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Amplitude Analytics Reviews & Product Details

Amplitude Analytics Overview
What is Amplitude Analytics?

Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.

Company Amplitude, Inc.
Year founded 2012
Company size 201-500 employees
Headquarters San Francisco, California, United States
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Amplitude Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Amplitude Analytics Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Amplitude Analytics Media
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Amplitude Analytics - Amplitude Analytics Homepage
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Amplitude Analytics Homepage
Amplitude Analytics Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 07, 2026
Amplitude Analytics Logo
2,083 Amplitude Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tools to create easy and interesting analyses."
What do you like best about Amplitude Analytics?

Ability to create cohorts from the data and then compare it to the whole data set

What do you dislike about Amplitude Analytics?

Sometimes the server crashes and we have to wait a tad long to get our data

What problems is Amplitude Analytics solving and how is that benefiting you?

Easy way of creating dashboards that we can monitor daily

Mid Market (51-1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Good for product analytics!"
What do you like best about Amplitude Analytics?

The self-serve nature of the product is great. If I need to pull any product data quickly, I can do so without needing an analyst to come in and support the ask.

What do you dislike about Amplitude Analytics?

Creating views is not as intuitive as some other programs I've used but I wouldn't say it should be a deterrent for anyone. Once you get the hang of it, it's pretty easy to use!

What problems is Amplitude Analytics solving and how is that benefiting you?

The biggest pain point as a business user is the reliance on an analyst to pull product data you need. Amplitude makes it relatively easy for us to pull quick product usage data.

Enterprise (> 1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
AV
Arjun V.
Senior Product Manager
Share
"A good tool for every Data Product Manager"
What do you like best about Amplitude Analytics?

Easy to use, quick support, and new product offerings as per the market trend.

What do you dislike about Amplitude Analytics?

Sometimes they are down and slow. And bugs on new features.

What problems is Amplitude Analytics solving and how is that benefiting you?

Gives me the complete status of our game, players and how new features are performing.

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
NM
Nick M.
Senior Product Manager
Share
"Amplitude helped push our company to be more data-driven and informed"
What do you like best about Amplitude Analytics?

Amplitude Analytics helped our company get a deeper understanding of user behavior in a way we did not have previously. Amplitude Experiments has completely changed how we test and launch next features and helped our product org be more data-driven when it comes to making decisions. Amplitude's tools are accessible and easy to use while being incredibly powerful under the hood.

What do you dislike about Amplitude Analytics?

Amplitude had a slightly higher barrier to entry when it comes to implementation and pricing but you get what you pay for and once our team was familiar with the implementation it became easy for us to add new tracking over time. Their Data tool is also great for self-service changes that product managers, etc, can leverage without needing engineering intervention.

What problems is Amplitude Analytics solving and how is that benefiting you?

We're now able to evaluate and test new opportunities in a scientific test and learn methodology that we were previously unable to. We are able to arm our internal and external teams with data and insights about adoption, performance, activation, retention, etc in a way that is simple and easy to understand.

Mid Market (51-1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Upgraded Analytics"
What do you like best about Amplitude Analytics?

Amplitude is incredibly easy for me despite not having much statistical savviness. I really like the use of properties in our tracking plan to help get detailed about what we are tracking. Their team provided us with a demo and training on how to use amplitude to get the most out of it, which was super helpful. It's also an easy user experience.

What do you dislike about Amplitude Analytics?

I am not particularly sure if there is a downside. Personally, it's a little bit technical for me to do on my own, but our team helps out a bunch and makes it easy to track what we want to see.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helps us understand the data behind our user's use. We can do user research and get lots of qualitative data but having quantitative data of what is actually happening on the app provides a deep level of insight that might not come out when people self-report how they use our app.

Enterprise (> 1000 emp.)
Nov 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A flexible tool - with transversal usefulness"
What do you like best about Amplitude Analytics?

As shown in my title, the flexibility of Analytics is my favorite part about it. The many insights it can give and active updating of new tools and options as well as the forums ("in-app" explanations, Amplitude community) as well as the ability of Amplitude team to swiftly answer complex questions within minutes.

What do you dislike about Amplitude Analytics?

Some tools have their limits: cohorts can't be dynamic within "rolling" time periods (only 30 last days, not last month or last week, kind of with an offset), and in dashboards and notebooks, the metrics and presentation can get messy.

What problems is Amplitude Analytics solving and how is that benefiting you?

The constant implementation of new options and tools that solve issues we have not discovered yet, and the reactivity of the support that answer any question quickly, clearly and in a very smart way, sometime using Amplitude Demo (AmpliTunes) which I was familiar with thanks to Amplitude Academy, which made me familiar with Analytics in an evening.

Mid Market (51-1000 emp.)
Nov 16, 2022
 Source
Overall Rating:
5.0
SA
Sergio A.
Sr. Bi Engineer
Share
"Customer journey materialized"
What do you like best about Amplitude Analytics?

Amplitude has helped us better understand the users' behavior across our app. It can tell us the biggest hurdles in our funnel process and where they are doing.

What do you dislike about Amplitude Analytics?

It's a tool that needs more widely available training resources, which slows adoption across other teams. Also, it lacks a community hub (or we are not aware of one) where you can discuss everyday use cases or tips to improve analysis

What problems is Amplitude Analytics solving and how is that benefiting you?

It provides funnel and session base analytics that helps us map the user journey across the app. This has helped us identify the biggest hurdles in our process, which we then improve on. Latter, we can see if those changes improve our metrics

Mid Market (51-1000 emp.)
Nov 16, 2022
 Source
Overall Rating:
5.0
TL
Tamar L.
Data Scientist
Share
"Amplitude helps us monitor our metrics and KPIs, experiment and analyse our users behaviour"
What do you like best about Amplitude Analytics?

It's so easy to use, no code needed - which helps us also create a data-driven environment within the company.

What do you dislike about Amplitude Analytics?

Sometimes I do want to create some charts that are not available - LTV, more flexible ARPU charts, etc. I know it's not a BI tool, but since all our data is sent to Amplitude and it became our tool for data visualization, these BI capabilities are missing.

What problems is Amplitude Analytics solving and how is that benefiting you?

Comparison between groups of users, monitoring KPIs (in general and over time), alerting us regarding bugs and issues in the data and the product, and creating simple visualizations that are easy to understand also for employees that are not necessarily data-persons.

Mid Market (51-1000 emp.)
Nov 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool for a variety of teams to analyze website performance"
What do you like best about Amplitude Analytics?

Friendly UI, quick to load, plus lots of settings that Google Analytics and other tools don't have.

What do you dislike about Amplitude Analytics?

I'd like to see more tips and support articles within the platform to help with troubleshooting.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helps me and my team analyze website performance, marketing performance and attribution, and more.

Enterprise (> 1000 emp.)
Nov 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amplitude is simple to use and gives me the option to unlock important insights from my data."
What do you like best about Amplitude Analytics?

The option to see the events I did just now and choose from them.

What do you dislike about Amplitude Analytics?

I'm having a hard time understanding what graph type would be best.

What problems is Amplitude Analytics solving and how is that benefiting you?

They are giving me the option to get insights from my data without using code.