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Amplitude Analytics
4.5
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Amplitude Analytics Reviews & Product Details

Amplitude Analytics Overview
What is Amplitude Analytics?

Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.

Company Amplitude, Inc.
Year founded 2012
Company size 201-500 employees
Headquarters San Francisco, California, United States
Social Media
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Amplitude Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Amplitude Analytics Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Amplitude Analytics Media
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Amplitude Analytics - Amplitude Analytics Homepage
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Amplitude Analytics Homepage
Amplitude Analytics Homepage
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Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 07, 2025
Amplitude Analytics Logo
2,083 Amplitude Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
May 23, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to step in and start playing with your data"
What do you like best about Amplitude Analytics?

I love all the explanations added everywhere on the tool to help me understand the data I am watching. It helps me to switch the analysis I'm doing, or to choose the rights property. It gives me confidence in my analysis!

What do you dislike about Amplitude Analytics?

Loading time can be pretty long. When you have several tabs open on your browser this is not ideal for your computer. If you could delete loading time, that would be perfect!

What problems is Amplitude Analytics solving and how is that benefiting you?

Are my features used by my customers? At which moment of their user journey? Are they seen? It helps me to identify weak points to improve, and to make my product impactful.

Mid Market (51-1000 emp.)
May 23, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great tool for self-serve data analytics"
What do you like best about Amplitude Analytics?

Friendly UI to let anyone self-serve data Ability to trace a user's analytics journey

What do you dislike about Amplitude Analytics?

The table view at the bottom of charts has poor scrolling - makes it hard to scroll through these data without scrolling the page

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude allows for simple data querying, visualization, and funnel tracking.

Mid Market (51-1000 emp.)
May 23, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Indispensable tool for actionable user analytics and a great help when contemplating approach"
What do you like best about Amplitude Analytics?

Once you learn how to use it, there's practically no limit to what you can find and analyze. I also find it super interesting to learn how to use and experiment with. I don't see it as a chore at all. It seems like a riddle of some sort, especially in the beginning or if you see that something is not working right. This means that by taking the wheel when it comes to analyzing usage, you're effectively directly involved, and you can deduce much more than just by using a premade chart or dashboard without a deeper thought.

What do you dislike about Amplitude Analytics?

It might be a little bit difficult to get into Amplitude when you first encounter it. There are so many things you can do, which means you'd probably need a guide to help you understand what you can do here, and HOW to do it. It would also be useful if we were able to input some data for specific users and then use that data to help us further classify data, for example, I'd find it useful to know which age group or professional role uses which features the most. Also, we have found some adblockers to completely block Amplitude's tracking, so we're missing some users from our data because of that. I don't know if that's something that can be further discussed with particular ad-blocker creators or if Amplitude can circumvent them with some fixes, but it's also something worth considering.

What problems is Amplitude Analytics solving and how is that benefiting you?

We need to know at every moment how many and which users are active on our platform, and what exactly they use or don't use. We are also tracking their habits, how often and at what times they use our product. This helps us understand if we're going the right way in terms of the services that we offer, and whether something is useful to the customers.

Small Business (50 or fewer emp.)
Apr 25, 2023
 Source
Overall Rating:
5.0
MB
Marcos B.
Cto
Share
"Analytics made easy!"
What do you like best about Amplitude Analytics?

One of the features that I appreciate the most is the wide range of graphs and visualizations available. With Amplitude, I can create insightful visualizations with just a few clicks, making communicating to my team and stakeholders simple. The platform also provides valuable data and analytics tools, including customizable dashboards, user segmentation, and cohort analysis. These features make it easy for me to dive deep into my data and gain insights that I would otherwise have missed

What do you dislike about Amplitude Analytics?

I´d love to establish relationships between events based on attributes. A more powerful language to do math would also be appreciated.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude is helping to follow growth in usage, revenue, churn and other business KPIs.

Enterprise (> 1000 emp.)
Apr 20, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great"
What do you like best about Amplitude Analytics?

Very simple and easy to understand and simple to use.

What do you dislike about Amplitude Analytics?

Few options could be more accessible and easier to find.

What problems is Amplitude Analytics solving and how is that benefiting you?

Makes it easy to read the data. Load the data and download the data.

Mid Market (51-1000 emp.)
Apr 01, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best product analytics suite out there!"
What do you like best about Amplitude Analytics?

Easy to use. Powerful insights. Fast response. Many ways to configure your analysis. Reliable. Great for sharing and collaborating. No better tool out there to analyze funnels and event flows.

What do you dislike about Amplitude Analytics?

The pathfinder user analysis only shows 5 events in a row, unlike the User Journey view within Funnels.

What problems is Amplitude Analytics solving and how is that benefiting you?

Measuring user engagement with mobile and web products. Understanding retention drivers. Performing AB tests. Bringing data driven decision making into product discussions.

Mid Market (51-1000 emp.)
Mar 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"An excellent analytics tool for Mobile Product Performance"
What do you like best about Amplitude Analytics?

1. CDS - to manage all events and user properties from multiple channels (Apps, web etc.) 2. All the product performance analytics tools and powerful customization capabilities 3. Extensive integration library to import and export data

What do you dislike about Amplitude Analytics?

I haven't come across any downsides. Amplitude Analytics seems to be a market leader in product performance. The only missing feature is the ability to view heatmaps and session recordings

What problems is Amplitude Analytics solving and how is that benefiting you?

1. CDS - Single repository of all product usage data from multiple sources 2. Ability to quickly create analytics dashboards with a powerful set of WYSIWYG tools 3. Extensive integration library to import data (Ex. Snowflake) and export data (Ex. Braze)

Mid Market (51-1000 emp.)
Mar 29, 2023
 Source
Overall Rating:
5.0
DM
Davit M.
Associate Product Manager
Share
"Incredible insights from your product"
What do you like best about Amplitude Analytics?

It is easy to build charts. With Amplitude, you can answer almost every question about the usage of your product. You need to define what is essential for yourself.

What do you dislike about Amplitude Analytics?

It would help if you were technical enough to set up events here. If setting up events was as straightforward as creating charts, that would be fantastic. On the other hand I understand that not everything can be a one-click action.

What problems is Amplitude Analytics solving and how is that benefiting you?

We want to have deep analytics about products. In Amplitude, you can build charts very quickly. You need to have events set up. Amplitude does the rest. It helps me very much.

Small Business (50 or fewer emp.)
Mar 17, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best analysis tool!"
What do you like best about Amplitude Analytics?

I like Amplitude 👍 It’s very fast and precise

What do you dislike about Amplitude Analytics?

It’s really hard to navigate through all fratures

What problems is Amplitude Analytics solving and how is that benefiting you?

User flow, retention, life time value, customer acquisition costs

Small Business (50 or fewer emp.)
Mar 09, 2023
 Source
Overall Rating:
5.0
M.
Maxime .
Founder
Share
"Great product & Nice customer service"
What do you like best about Amplitude Analytics?

I like the easy way to build my dashboard, collect data and share it with the rest of my team/

What do you dislike about Amplitude Analytics?

Probably the price ;) other than that I don't see anything I dislike.

What problems is Amplitude Analytics solving and how is that benefiting you?

Tracking our user data. How do they use our product? identify the best cohort of users etc