Amplitude Analytics Reviews: 4.5/5 — Highly Rated

it's helpful to create visualizations quickly and learn about our own database

there's limited customization ability since it's all point and click

allows more business users to make data-driven decisions, can monitor experiments easily

Easy to create graphs. The Ui to create them is very easy to use and intuitive. Help documents are well done and explain things clearly

Ridiculously slow. The charts take an insane amount of time and resources to load

Being able to easily find data insights and share them with the team

The funnels feature is best. And also I like the user pathfinder feature the most. It helps me understand the actual user journey and other alternatives that users were taking that were not anticipated or intended by us.

There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we shouldn't use phone number as user_id. Now we were facing a lot of issues with user_id (need help with this). Also, I wish amplitude has provided a bare minimum capabilities to create table like summary. And we would love to have more customizations on dashboards (the current dashboard features are very primitve).

I like the user pathfinder feature the most. It helps me understand the actual user journey and other alternatives that users were taking that were not anticipated or intended by us.

Once tracking events are available, it's very easy to build reports on Amplitude.

It takes time to get integration done with our internal databases and etc.

Saving cycle time to get analyses

So easy to spin up event funnels. Way easier than writing SQL even for seasoned analysts.

Most advanced features like cohorts, pathing, etc. are not usable unless your team has very carefully governed what data is fired into Amplitude. And I have never seen an org that has had good governance in place around event data/taxonomy. Because most orgs onboarding Amplitude don't have the resourcing to govern their event data. Also, it's expensive.

Quick exploration of what events our users are firing.

Easy wysiwug layout. We are quite a complex organisation so there are many questions that it has helped us with. trended data via our email service provider has been invalueble within Amplitude.

Quite technically challenging if we want to make a change. This may well be a issue within our own company. Group by function isnt great, as it creates a new column in any data we want to extract into excel

What journey are users taking from initial email send to website view, to following users onto a app. its been beneficial to use Amplitude for trended data views for regular monthly reports.

Its flexibility in forming reports and dashboards. Its support for notebooks/drafts. Integration with gsheet add-ons is also helpful in some cases

Need to upgrade plans for applying queries. The gsheet add-ons can be much more refined with multiple workflows

Quick monitoring tools, funnel-based insights to track if there's anything fishy happened in the product

Being able to copy projects so that you don't have to start all over again for each one

It's super annoying that if you're editing a chart made by someone else, it makes you save it as a copy instead of being able to save their chart. I know you can add others as owners, but this becomes onerous if you want them to edit multiple charts, since you have to go into each one individually. There should be a way to give ownership of an entire project and then that would allow them to edit each chart within the project (right now you can give them ownership of a project, but that still doesn't allow them to edit the charts and save).

We're able to see how our customers use our product and how often

Very useful to quickly obtain event level summaries by different cuts.

It's very slow sometimes. Need to create different charts to answer fee specific questions.

User journey analysis. Helpful to arrive at user behavior insights.

Any team, even outside analytics, can create views

Not helpful to see the organization's metrics to choose from (when creating tables) and chartio definitions are unclear

Reporting on new product

Real-time data without sampling. Learning the tool in general is very simple and fast so everyone can learn and use the tool. I can't live without the amplitude event explorer plugin, it helps a lot!

Creating chart with advanced filters is so hard, not every filter is inside of the chart page, some are inside of config. There's a lot of contexts to create some things that I think it's super dificult to understand, so I think it would help to have a simpler content. Sadly, I really hate all about amplitude dashboards, we can't create a storytelling with data, can't create text, there's no personalization or way to divide subjects inside of the dashboard.

I am analyzing user experience in real-time with amplitude analytics, and it's excellent for ours experiments. The bigger benefit for me is that I can get my data and create charts, so in few minutes I have the answer that I was searching for. I can discover if the experience is good, if my conversion is getting better at that time or even if will drop with "anomaly + forecast".

The ability to to break down events by properties. And define clearly the segments for each chart.

Sometimes the defaults proposed are complex and require diving deep in documentation in order to fully understand the definitions.

Tracking and measuring product and feature engagement in a visual way.

It's easy to learn how to use the interface since there are a limited amount of report types. The company is quick to respond and make updates based on customer feedback - I see this product only getting better over time. Customer service is fantastic and helpful. Getting basic numbers such as how many people are doing x and how often is relatively straightforward, as well as building a funnel. I particularly like the "Group by" view in a Segmentation report, where you can breakdown an event by a property and see the percent which fall into each property value, such as as app installed broken down by country. These basic views are easy enough for the non techinical user to figure out, but there are more advanced ways to look at the reporting, such as with formulas, which can be really helpful.

In my opinion, there is a lot of room for improvement. I like to check data 2 ways to ensure it is telling me what I think it is telling me. I feel Amplitude is a bit rigid where there is really only one way to look at a report. For example, comparing funnels and pathing often don't align - I understand they are not the same, but I get really surprising/confusing results sometimes. It also does not do well mixing client-side and server-side events, breaking them into separate user streams altogether. I'm not too fond of the breakdown tables in the charts, which display dates horizontally rather than vertically, and this is how the exports look as well. Funnels don't show the percentages unless you hover over each bar, and it doesn't even show you the numbers per bar when you add the funnel to a dashboard. Lastly, because of the many display limitations I run into, I wish there was an Excel plugin to lay out the desired data and refresh it or make minor changes as needed.

We frequently look at how many users are impacted by a particular issue, which is sometimes hard to measure and understand. This goes back to my note about funnels and pathing reports often not aligning. We also like to look at our key funnels and measure the changes over time, whether through the conversion over time view or a date comparison, and it's also easy to create multiple segments to compare to one another side by side. Additionally, it's generally helpful for monitoring trends, and anomaly reporting, as well as report monitors (alerts), are very helpful. The anomaly alerts have an option to run a "root cause analysis" which can be great for identifying what is causing the increase or decline. In summary, we frequently use it for understanding our funnels, monitoring trends, and digging into when trends/numbers suddenly change. We would not have any clear insight into this without Amplitude.

The ease with which you can get the data visually, and analyze by segments or events. Dashboard distribution and share button to share insights. I like the event base platform makes the analytics very easy to deploy and watch.

The problem with the platform is that when you try to make things a little more complicated than the average user you encounter limitations, which an SQL query would solve. Also the inability to combine different graphs such as unique and total. Sometimes not all graph configurations can be used when using a custom formula.

The main questions I try to answer through amplitude are: 1. Do users return to use the product? 2. Where do users find it difficult to understand what to do? 3. Where is there a mistake in the product characterization that affects the product consumption?

I like how it's easy to create charts and visualize user behaviour. Amplitude does a good job at adding lots of charts and easy to have dashboards available to the company. I use amplitude dashboard to look at the health of the app on an ongoing basis and it's helpful to detect anomalies in the performance. I use amplitude with segment and together they make a pretty powerful team.

I don't like how I can't export all data from all stages of the pipeline, they make it hard to extract any data from the platform. Additionally, the compass feature is nice in theory but doesn't work for determining contributing factors towards activation, exclusively retention, which isn't helpful if we are looking to gauge activation points. Ideally, we would be able to select an end result and look at the correlation that way. Also, I would love to run SQL reports on my data but this isn't available on entry-level plans so unless you are willing to spend thousands a year this doesn't make sense.

We've been able to detect activity levels on the platform using it in combination with segment. It's been good at detecting high-level trends but when it comes to getting to the nitty-gritty details I find it's not as powerful, this is when you would want to dig deeper into the data but since they make it hard to extract data fishing for answers is difficult.

We can track, analyze easily. Tracing is powerful too.

The cost proposal is high, and not reasonable.

We can track user abilities, events, search, analyze easily and powerful. Most benefits are forecast, and customer care.

Amplitude is one of the biggest product analytics tools out there, so there's a lot of help you can get from the community. Amplitude email support is reasonably helpful and available. I like that I can go to my founder friends and ask them questions, and that most of my founder friends use Amplitude. However, the support material online is quite limited.

Not the most user friendly. Feels obvious that it was build 10 years ago. There are a lot of basic functionalities that aren't supported that I feel like is important for a tool like this. For example, you cannot edit a user cohort after it is created, which makes very little sense to me. This is a basic feature that should be available by default. Having to manually create a new cohort every time you want to add a new user is extremely frustrating, time consuming, and feels unnecessary. The documentation online is pretty limited. It would be great if there was a more up to date hub of all information and docs. I also wish UTM and referrers were available by default.

I am using amplitude for product analytics. It is better than google analytics. We use it for things like tracking active users, user retention, user engagement, time on app, cohort analysis, and more. We are able to understand users better than we did when we were using google analytics or similar software. We are also able to do better user lookup and user tracking, as well as cohort analysis.

Notebooks and annotations in Amplitude are one of the best features. These really help to externalize interpretations and learnings from the data so I can share with team members across disciplines - product, engineering, marketing, support, biz dev, etc. - who can contribute back to the notebook or follow along the story being told by the data. I also really appreciate the ease of creating cohorts, generating standard reports, and leveraging user properties to segment users for better understanding of their behavior.

A lot of the success comes down to your organization's implementation of the front end events. Some time spent up front on event strategy and implementation is essential to really getting the most out of Amplitude. Data governance is key before you start analyzing it in Amplitude.

I work in a product leadership role and Amplitude has found its way into almost every deck that I've presented or shared out; being able to sync between Google drive and Amplitude was has bridged traditional presentations and real-time dashboards.

I like the user journey feature and the predictive cohorting. I believe it is a good tool for understanding how customers use an app, and for further app/ website development. I also really like how responsive the Amplitude team is to suggestions/ questions, and how the team is committed to improving the product.

1. You can't join tables at all. I think having that freedom is essential for any comprehensive analysis 2. You are stuck with how Amplitude handles revenue events (which isn't always correct) 3. You can't build your own models on Amplitude. If the goal of the tool is to replace data scientists, I don't think it is there yet. 4. You can't add cohorts to the notebooks

We have been using Amplitude to improve our marketing program. We also use Amplitude to improve our application, give suggestions to our digital team and more. The customer journey is great to see how users use the application. This is by far my favorite feature. It's easy and intuitive to use. I like how we can find instructions/ detailed explanations for how every single feature of the tool works and how it was created.

It can be used easily by people across the company. It can be also fairly realtime.

It cannot do complex tasks. We have to use bigquery + chartio for that combo.

Almost all experiments we run are A/B based on amplitude data. So we get a lot of value.

Ease of use and the features that are available OOTB.

Everytime you change the tagging, the tagging does not change for historical data. As a result, your analysis can be a bit skewed.

Understanding customer drop off points. Q&E metrics. Conversion %

The dashboard and data visualizations are pretty neat

The queries and data filtering. That is pretty limited

product analytics and how things are working or not. I can figure out user path flow

Amplitude is very good at quickly pulling event related data and creating easy-to-understand visuals

Amplitude is quite limited in its function. there are very few advanced features, and many analyses have to be done manually as they cannot be computed within Amplitude

very quick way to pull data for quick questions that come from cross functional stakeholders

We have saved spaces for our teams so it's great to access what everyone else sees so you are looking at the same data. We also get automatic notifications on slack.

I don't know the product very well so I feel a bit limited with what I can do with it.

For tracking behaviour of our audience from our marketing campaigns and assessing the performance of our tests.

Makes day-to-day life easy for knowledge professionals, when the job relies on data to interact with the customers to achieve business goals. The ability to pass custom events is a good feature for companies that are shifting from an existing system toto Amplitude from an existing tool. It makes them retain customer events from the previous system and carry them forward to Amplitude. For a first time users, the std or in-built events are a good starting point.

Data inconsistency at times is something that really makes it to this list. Some of the events like new user, Amplitude considers anyone on the platform as new user after Amplitude implementation, even if the user were present before.

Data analysis helps us interact with the customers better. The benefits are many. simple things like timelines : Realtime, Hour, Day, Week, Month, Qtrly make up for many use cases. Realtime and hourly options, make it easy to track traffic and help address if there are any infra related issues or the apps are down.

Easy to use, provide some basic charts usability

it takes time to run. Sometimes could be slow to open a dashboard or notebook

Product KPI and metrics performances.

Amplitude is easy to use and has a good UI. New features and products are constantly available.

Can be a bit cluttered at times and would like to understand each feature for the best use cases.

Using Amplitude to figure out retention and other product needs.

Simple to use, many use cases, growth and rate of adding new features

nothing comes to mind, seems like some of the integrations took a long time observing from a distance.

personalized analytics, more user than developer

The graphs are pretty well presented and the serach/grouping functionality is pretty good.

I can't answer the questions to my users behaviour as easily as I would like. Heap offers some nice suggestions, but the process in Amplitude isn't as intuitive

Understanding user beahviour

Beautiful visualization of user flows, segmentation, and funnel analysis.

The only shortcoming is that it’s not part of Google

User funnel analysis