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Amplitude Analytics
4.5
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Amplitude Analytics Reviews & Product Details

Amplitude Analytics Overview
What is Amplitude Analytics?

Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.

Company Amplitude, Inc.
Year founded 2012
Company size 201-500 employees
Headquarters San Francisco, California, United States
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Amplitude Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Amplitude Analytics Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Amplitude Analytics Media
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Amplitude Analytics - Amplitude Analytics Homepage
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Amplitude Analytics Homepage
Amplitude Analytics Homepage
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Last updated: January 18, 2026
Amplitude Analytics Logo
2,083 Amplitude Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great!"
What do you like best about Amplitude Analytics?

Its Not an eye sore! im not getting overloaded by the layout

What do you dislike about Amplitude Analytics?

Sometimes there are system lags but they recover quickly!

What problems is Amplitude Analytics solving and how is that benefiting you?

customer usage, providing proof for chargebacks

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
ES
Eish S.
Founder
Share
"Great, useful, software"
What do you like best about Amplitude Analytics?

I love the variety of charts in the system

What do you dislike about Amplitude Analytics?

The UI feels busy and sometimes hard to navigate

What problems is Amplitude Analytics solving and how is that benefiting you?

what do users do in our platform and how can we understand patterns

Enterprise (> 1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Mejor herramienta de Analytics en la actualidad"
What do you like best about Amplitude Analytics?

Es una herramienta mucho más completa y flexible que Google Analytics (UA y GA4). Me gusta mucho la extensión de Chrome

What do you dislike about Amplitude Analytics?

No puedo bajar la información a un Google sheet de forma automática

What problems is Amplitude Analytics solving and how is that benefiting you?

Me ayudan a entender que autos esta buscando la gente y que autos quiere vender

Enterprise (> 1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
OC
Oscar C.
Founder
Share
"Amplitude Analytics is for everyone"
What do you like best about Amplitude Analytics?

I like that anyone can use it, from the development team to the marketing team. Its easy to create dashboards, funnels, and user cohorts. Its really easy to analyze data

What do you dislike about Amplitude Analytics?

Finding a user can be sometimes a little annoying if you try to use the mail or the phone. In the format email = mail

What problems is Amplitude Analytics solving and how is that benefiting you?

Knowing the an event is not being send from the app or the backend

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
NF
Nina F.
Founder
Share
"Better than GA4"
What do you like best about Amplitude Analytics?

The out-of-box features and data amplitude comes with blows competitors out of the water. I was hesitant to use amp but so glad i did.

What do you dislike about Amplitude Analytics?

I haven't found a downside outside of not being able to record sessions. The feature exists but its turned off on amp's side.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude is allowing us to understand member and non member behavior, and identifying TOF attributes to a good vs not good user of our product.

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Thoroughly enjoying amplitude from start to finish"
What do you like best about Amplitude Analytics?

Amplitude has given us a new depth of insights that previously were hidden or very cumbersome to retrieve with raw data. Especially the speed at which we can answer questions is impressive and pure joy. Knowing what we have now I would not want to miss this anymore.

What do you dislike about Amplitude Analytics?

Thus far there isn't much I disliked. There are a few features I wished they had in regards to event timelines. Their customer supz on the other has been very prompt to help out with any questions and workarounds

What problems is Amplitude Analytics solving and how is that benefiting you?

Any sort of user analytics and marketing related questiona on web and app

Enterprise (> 1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AS
Allen S.
Founder
Share
"An efficient service providing insightful data, perceptive information, and smooth user experience."
What do you like best about Amplitude Analytics?

I like how I am able to find conversion rates promptly. When I am putting together data charts, everything is so identifiable.

What do you dislike about Amplitude Analytics?

I do wish documents can manually save when putting together charts.

What problems is Amplitude Analytics solving and how is that benefiting you?

It's solving how I make decisions on what needs to be promoted on a consistent basis.

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amplitude has been an essential tool in making data-driven decisions"
What do you like best about Amplitude Analytics?

Amplitude Analytics supports multiple areas of our business. I use it frequently across many projects. It is customizable and allows me to easily copy Dashboards and create larger projects.

What do you dislike about Amplitude Analytics?

The platform can be a bit confusing for the beginner and takes a bit of time to learn the features and capabilities.

What problems is Amplitude Analytics solving and how is that benefiting you?

We have discrepencies in data and reporting on other platforms that we use and Amplitude is the most reliable source. It also updates MUCH faster than other platforms giving us data in a timely manner.

Small Business (50 or fewer emp.)
Dec 28, 2023
 Source
Overall Rating:
5.0
JL
Joep L.
Ceo
Share
"Amplitude gives us a way better insight in our customer funnel"
What do you like best about Amplitude Analytics?

You can have a really good overview of your difrent funnels and analys it's performance. Also the date filter so you can compare difrent coversionrates on the things you've changed. Even the possibiliy to see every user in the part the funnel is really helpfull

What do you dislike about Amplitude Analytics?

You sometimes can get lost in the many difrent possibilities. But i would say this is not a bad thing from Amplitude it self

What problems is Amplitude Analytics solving and how is that benefiting you?

We are now able to really dive deep into our user funnels. Also the insight in reasons of cancelation helps us out to get some good journeys to reactive those users

Mid Market (51-1000 emp.)
Dec 22, 2023
 Source
Overall Rating:
5.0
MD
Matias D.
Lifecycle Manager
Share
"Amazing tool for data visualization, cohort creation and data management!"
What do you like best about Amplitude Analytics?

It is really easy to use and it has really easy integrations with external tools.

What do you dislike about Amplitude Analytics?

Visualizations can be tricky to use at first

What problems is Amplitude Analytics solving and how is that benefiting you?

Streaming data to Amplitude from different tools is straightforward, and it is incredibly intuitive to build dashboards and cohorts. It is a fantastic tool for mobile applications lifecycle monitoring and user behaviour tracking.