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GetResponse Reviews: 4.3/5 — Solid Choice
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
GetResponse has added AI-powered features including an AI email generator and AI campaign builder.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free , Paid Plans , and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing varies depending on your contract length and the number of contacts. See GetResponse pricing for current rates.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
See GetResponse pricing for current Marketing Automation plan rates.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
See GetResponse pricing for current E-commerce Marketing plan rates. Pricing scales with the number of subscribers.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
Compare GetResponse with other popular tools in the same category.
I love sending emails!! And they look sleek and professional
I used the lead/capture page add on for a while and it didn't look as good as expected
I love giving value to people to help them unfold their highest potential I've realized the sending emails is a great way to connect with people
The amount of training that is offered and the super quick response from the help desk.
Nothing yet. I like to have information at my fingertips.
Being able to mail to a list and see what kind of open rate your mail has and filtering out the bounces.
Having used another, well-known auto-responder before I used GetResponse, I found GetResponse to be less expensive with far more template options. It has an easy to use format that walks you through whatever you are setting up (template, newsletter, etc.). I'm excited to try their webinar service!
I wish there was a central contact list and that contacts could be on more than one list at once.
I am a small business owner and GetResponse helps me have the look of a much bigger company.
I love the high open rate results that i have with each of my newsletter which i never had like this with other company.
i wish i could directly put a youtube video in my newsletter
More people are seeing my newsletter so more sales.
The pricing is fair. With some time spend, it is easy enough to figure out. We are using as a newsblast and getting a good response.
You can't easily modify bad emails. When we had bounces we have to delete and start from scratch. I would also like to delete the bounces once the issue has been address, and have to wait for them to drop off.
It is helping me communicate with our subs and vendors. I can confirm who is getting emails. It has worked exceptionally well.
all the tools I need for email marketing are in one place
the interface is ugly and a little hard to navigate
I am able to make lead pages and emails in the same place
That my landing pages and email server are all in one place for one amazing price!
I wish the templates were a little more modern and more options for product based businesses. The templates are too in depth. A few simple email formats with pretty modern text and colors would be great!
Saves time and money having everything together.
When I started with GetResponse, they were only an email engine. Now they have grown to a full suite of online business tools and applications. They do everything right.
Some parts could use some improvements like email statistics.
Building a relationship with my list.
That I can set up my emails for the week, and not think twice about consistently being in my clients faces. The autoresponders, are my favorite.
I wish there were more options for health and wellness templates.
It's one less task daily, because I can set up my emails to go out at the "perfect time". It's such a great feature. I have the benefit of developing a large presence online.
I used to use mailchimp and they were always slow, plus they don't have the features that getresponse has. What I love about GR is the friendly user interface and emails actually reach the receiver.
To be 100% honest, nothing. This is the cheapest and most bang-for-your-buck ESP i've ever used. It's simple, clean, and quick.
The speed of creating an email. Pick a template, edit, and hit send.
Easy of use. Easy to find and read stats. Easy drag and drop form creator.
HTML form creator is not drag and drop and not easy to implement the Html
Creating a list. It is easy to maintain my list with GR.
The analytics GetResponse provides are highly useful in tracking the effectiveness of my newsletters.
I don't like that I've only been able to add 50 contacts to a mailing list per day.
It's always difficult to stay in contact with potential clients. Newsletters have been a great unobtrusive reminder to people that we exist.
I really like the easy to use web interface. The system is very easy to use and not confusing. e
Nothing really. Auto responder would be nice if it's easier to use
Email marketing, follow up email marketing
simple interface, ease of navigation, great reporting and delivarability
Too much pagination on newsletter process, could be condensed
Building online businesses - this helps me stay engaged with my audience
Can send emails from smart phone or tablet with the app.
App. Does not display accurate open percentage.
Relationship marketing
I like the way GR allows me to communicate with my clients easily. I like the the Time Travel feature that insures my messages are sent at the same time no matter what time zone they are in. I also like the option to send it when my clients would most likely read it. That feature seems like magic to me. I also like the was I can transfer my templates and autoresponders to my team members and they don't have to re create my wheels. I have a few coaches who decided to use madmini and the major downside was the ability to transfer my templates to anyone. They have to be recreated each week in MadMimi.
The interface for drag and drop seems a bit clunky and I have seen other drag and drop tools that are more intuitive. I have a website I designed with weebly.com and it was simpler. I don't like the was GMAIL, AOL, YAHOO auto categorize the emails into a promotions folder as many of my clients don't open those tabs.
I'm able to market to a mass amount of people and select the groups or lists I want to reach. It also allows me to have a driplist that I use 2x per month and most importantly I'm able to have the auto responders start when I want them to and it never misses delivering them on time.
The fact that it keeps lower price than most competitors make Getresponse and clear winner in almost all aspects. The simplicity in the Visual follow up sequence planning makes scheduling your automated follow-up a breeze. The newly implemented optin form creators have lifted GetResponse to a new level of efficiency. The library of templates for your newsletter will definitely have something in stock for everyone.
I can't automatically segment my list into different buckets depending on what links they have clicked. And also the fact that duplicate contacts count towards the monthly limit. Also. It's not fully intuitive when it comes to creating emails from scratch And segmenting when sending a broadcast is a pain. Too many steps to make it.
I'm able to set up a sales funnel in advance, drive traffic to my lead capture page and have GetResponse follow up and sell to that list of people.
Get Response answers the help line quickly, within 2-3 minutes. Since I constantly struggle with technical issues, it is critically important that I receive technical support when I need help. GR provides it.
Get Response is very meticulous about letting lists be added to my subscriber base. I had a list of 10,000 subscribers that I imported from Aweber and Get Response would only permit 1,000 of them to be listed. Very expensive for me.
I'm trying to make money selling products as an affiliate, primarily using Clickbank. I was using Aweber to establish a new list in the weight loss segment. My follow up emails being developed in the Aweber platform were earmarked as having "very high spam scores". It seems that Aweber blacklisted Clickbank and make it very difficult to send out and have emails opened. Clickbank advised me to go to Get Response. Clickbank is very important to me as it is the only source of my income for the past six years.
The training is accessible without having to search for it. They have chat software so you can reach a technician right away.
There is little information on how the link from your company loads the autoresponder messages, so if something goes wrong you don't know where the problem lies.
I've sent email messages to my list of leads everyday from anywhere. I can put links to my blog or something else I want them to see. I haven't the knack yet for getting them to buy from me, but I'm forming a relationship that I hope will result in sales.
GetResponse is easy to use and simple to implement. Their system makes it simple for a small business owner to build a list, communicate effectively, and create sales opportunities. It's a great value for the features and support, and a good introduction to email marketing.
Integration into existing SaaS programs could be better and more diverse.
The majority of our communications and sales for our brick and mortar business are via email, so an effective and robust email marketing system is vital. We also needed that system to be simple and intuitive, and GetResponse hits the mark on both counts.
I love the features of Get Response. The landing pages and forms are easy to use and implement. It is one of the only list managers that you can turn off the opt-in verification so you can migrate your list to GR without having to put people through another "click here" email to get them onto your list, which they have most likely already done once and could be very annoying to have to do again.
They used to have integration with 1shoppingcart that would allow you to import customers who had made a purchase, and not only that, but put them into a specific list in GR. They no longer support this integration so I am moving to a different cart so I can have that functionality.
I just need to send out two newsletters to my list each week and be able to create landing pages and forms that convert. GR does all of this for me.
There are a lot of great features for the price point. Similarly priced services are comparatively lacking.
Segmentation can take too many steps. I would also like better options for tagging for better targeting.
GetResponse gives me a great way to keep in touch with my leads. I also love the fact that there are many things integrated into the service that are missing in it's competitors -- things like surveys, landing pages, and now webinars. It's a great all-in-one solution for a small business owner.
Very intuitive, easy to create templates on the fly. I especially like the metrics available for me to analyze. GetResponse makes me money.
None - I enjoy this service. I wouldn't make any changes.
Email Drip Campaign CRM
I love the fact that they have live chat support 24hrs a day. It is so helpful to be working on my account and be able to pretty much instantly get help. Thier support staff are very professional and solve any issues or questions I have right away.
Nothing. Very happy with the product and service
Building an email marketing system to support my business.
I love the functionality and features while maintaining a flexibility that anyone can master.
Customer support was a little slow but, other than that, I had no negative issues.
I've been able to take my basic autoresponder series and target specific content for the perfect segment based on subscriber actions.
Easy to set up, love the templates that I can use!
I do not like to price. I believe that it could be more cost efficient
I have over 18000 followers / customers and I am always trying to keep them informed with promotions and incentives. The service that you provide helps me with this situations
The wizards and tutorials fully explain how to use the system and get your emails out quickly. I learned how to be a professional email marketer quickly and the follow up training and materials are excellent. I feel totally supported using this system.
There really isn't anything that I can say I dislike about the GetResponse system at this point.
Seeking leads and educating my customers. Making new contacts.
Email scheduling is so powerful especially with the addition of best delivery time feature.
Email loose formatting (padding and color) every time you edit text in html emails. I have to test send my self emails multiple times just to ensure it still looks good - especial on Gmail for iphone.
Keeping in touch with subscribers and having them take action.
Get Response is a great tool to share information to a large number of people. It is also easy to use and navigate. I would highly recommend this product.
I really like it. I have not had a negative experience.
With Get Response I have been able to educate the public on my business. I have been able to write articles, upload pictures and much more.
Super simple campaign and template set up. I enjoy review the analytics and I find that their insights provide a lot of good methods to get results from email campaigns.
I wish GetResponse enabled more user based customization at time of open. There are competing products that do this and while GetResponse has a lot going for it, 1:1 personalization is where it should go.
Open rates have always been very solid and GetResponse always gets into the inbox which is great. We admittedly haven't used the platform for targeted ad messaging or blog messaging since we are light on that.
