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GetResponse Reviews: 4.3/5 — Solid Choice
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
GetResponse has added AI-powered features including an AI email generator and AI campaign builder.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free , Paid Plans , and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing varies depending on your contract length and the number of contacts. See GetResponse pricing for current rates.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
See GetResponse pricing for current Marketing Automation plan rates.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
See GetResponse pricing for current E-commerce Marketing plan rates. Pricing scales with the number of subscribers.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
Compare GetResponse with other popular tools in the same category.
The predesigned templates and ability to add variable data EASILY
The images are not AS function as i would like. Sometimes the spacing between widgets is difficult to manipulate.
We have increased our click rates and our emails look more enticing.
I love how easy GetResponse makes it to create great looking and effective email campaigns. I also like that it allows you to send at the perfect time for your recipients.
Although the cost is fair, I would of course like to have more contacts for what we pay.
This allows for us to send out promotions for our clients and they have seen some great results from the email marketing.
Totally customizable when it comes to creating email templates. LOVE their customer service team - always really helpful and available when I need them.
Can take a while to approve larger import lists
Reaching out to follow up with contacts we otherwise wouldn't reach.
ease of use, and friendly customer service - only had one issue they didn't address
sometimes you get a customer service support that doesn't really get into the issue didn't get an update on an issue, just saw it was fixed one day would like the ability to re-use an email that hasn't been sent yet - only scheduled
easily reaching out to my customers and potential customers -
i like how easy it is to use the system and set up new email templates. I iam able to quickly see teh response to my campaigns.
inabilitiy to have multiple users from the same company - perhaps i don't have the right account set up. Additionally, I've made mistakes thinking I was in one campaign but I was in another and therefore the result of the campaign were listed under a different campaign heading. It should be easier to assign/switch a campaign. Also, I'd like to create the email prior to associating it with a campaign and I don't see a way to do that.
Communications with volunteers - solved time to order issues.
Ability to look anyone up by name. Ability to send to specific people by searching by name. Easy to use newsletter builder. Export feature
If customers are on 2 or 3 separate lists, they count as separate people again the total subscribers. When you go over your paid threshold, no one informed me but just started charging me. I could easily have cleaned up my list and gotten it below the threshold. There was no mechanism to let people know when they go over.
Easy creation of weekly newsletter. Communicating with my customers in groups. Generating opt-ins through ClickFunnels integration
I really like the variety of templates that the have for newsletters, autoresponders, etc. The templates are also very easy to modify to suit your own needs. I allows for time and event based autoresponders and the has a very impressive ability to drill down into the subscription list based on time, events and subscriber actions. It is hard to imagine a more useful set of tools. The online support has been great so far. It is available 24/7 and wait times are short.
The power of Get Response comes at a price. It is a little complex and for me the user interface could really use an update. One major problem for me is that everything you do is campaign related, but the campaign selector is a tiny, easily overlooked drop down selector in the upper right hand corner of the page. It is very easy to overlook that you are working in the wrong campaign. In addition, once you are working in the template section for newsletters there is no identification of the campaign you are in at all. It is odd as every other step of the way the selections you are making are very big and bold. I have had a number of problems as a result of this issue. Fortunately, I have yet to direct a newsletter or autoresponder to the wrong group
We are upgrading our previously limited direct to consumer contact methodology.
I like the ease of creating newsletters and using the existing templates from GetResponse. Plus, once everything is built and set up, it is awfully easy to create duplicates from existing send-outs.
I had an incredibly hard time navigating the finer points of creating a newsletter, creating lists, and creating autoresponders. I had to talk to support via chat several times and then I finally had to call the help line because the support team on chat wasn't helping me. After the phone call, I was able to move forward without any trouble, but I spent a lot of time frustrated trying to figure out what should be an easy, straight-forward platform.
We're solving the problem of not communicating with our buyers and sellers after a transaction has closed. It is helping us retain our book and create repeat customers.
I really like the calendar view of the autoresponder messages that are scheduled. I'm a very visual person and this helps a lot! I also like the customer support chat feature. I can save so much time on overcoming hurdles via a quick chat with a customer support rep. It's also cool that they've added the webinar feature so I don't have to go paying for another solution. This one is already built right into my existing email workflow.
There's not much I dislike about GetResponse but I did have some problems integrating the platform with ClickFunnels, which I no longer use. The new webinar service could use more features along with being more mobile friendly. I had people on my list telling me that they couldn't register or sign into the webinar. I also had people telling me that they didn't get the reminder emails.
I just like that GetResponse has been able to save me so much time. In business, that's very important. The ease of use along with the easy access to helpful customer service via the chat (on every page) makes the process very smooth.
I've used other email marketing systems and have been frustrated with the graphics and newsletter building functions. Get Response makes it easy. In a very short time (they all say that, but it's not always true), you can have a professional email and/or newsletter up and running.
I've had trouble with the creating an opt-in box feature and the technical help was not able to help me. I ended up having to hire a programmer who said it was a simple thing and that GR should have been able to provide me with the info I needed.
I'm staying in touch with readers and followers of my social media networks. I feel that having this feature - newsletters, autoresponders, etc. all in one place is a big asset.
I thought the design templates were nice without a lot of tweaking and it was fairly easy to figure out.
When building forms and landing pages, it was a bit glitchy at times. I would at times have to close it out and reopen to continue.
I was setting it up as a way to capture emails, create an auto-responder series plus a landing page for one of my sites.
Live chat for Customer Support makes it so much easier to get things done quickly and correctly.
No simple way to see unique number of subscribers.
Being able to market to my audience on my time without having to worry about my message getting lost in the shuffle on social media.
GetResponse offers all email marketing and automation features alongside social media marketing and some additional features that you won’t find anywhere else, like its webinar feature and so on. Not only can you host webinars, you can also build websites even faster than before with its AI technology and designing tools. Be it funnels, landing pages, building forms, marketing emails; there is nothing you cannot achieve at this platform. It allows you to test and try new ideas and make plans according to your policies. This is the name of innovation and success and who wouldn’t like something as good as this one!
The platform requires your attention to master it – just like any other application does. At times, to understand it better or to eradicate an issue you need a dedicated support – which they offer – but it is only available for users of Max plan, it is quite disturbing at times.
There is nothing you can’t do with this platform, you can create websites, hold webinars, send out mass emails and schedule social media posts all under one roof. GetResponse is one of those platforms that gives you everything under one roof. Lastly, all the stats and reports are there for you to make better judgment and future planning for even better results.
The ability to easily email and reach thousands of potential customers
there isn't much to dislike except the manual tasks of how this site works, NEED MORE AUTOMATION
solving the email problems with my business is easy with this program
The user interface is extremely easy to implement, transfer n new staff to use, and integrate across the organization.
At this early stage, we do not have any dislikes at this time.
We have attempted to implement a system of communication that optimizes our ability to streamline the volume of information travelling between staff.
GetResponse has the ability to create various segmented email lists from opt-in sources and send marketing materials to the various lists. You can also set-up drip content to be sent based on an opt-in. I also liked the WYSIWYG editor for creating content.
While I think it is a great email marketing solution, I think there are better landing page and website builder alternatives. Some other areas of improvement are the API integration and the ability to customize performance reporting.
This helped me track and follow-up with leads for my law firm. I was able to provide relevant follow-up content based on the area in which the potential client expressed interest. It also did this in a pre-set automated workflow, eliminating the need to monitor my inbox to send out standard information.
It is a popular program for those doing email marketing. Recommended from my Partner With Anthony program. Interfaces well with Clickfunnels and other programs.
Difficult to manage large lists and autoresponder cycles. A more Excel or csv friendly format to export/import would be nice. Lots of little quirks to work thru.
They do have attentive customer support and have helped sort through various quirks referenced above. Again, a glass-half-full program.
I like that it is free most marketing platforms are not free also like how easy it is for emailing.
There is nothing I don't like about this program it is very useful
It is a great problem solver for our email platform in marketing
Email automation and email deliveries are upto the mark
Customer Support service is very slow and time consuming
contact management and Email Automation
simple tool to send emails, create pages
it is hard to engage with the audience online
growing my audience online, and building an email list to loyal fans
Email Marketing- Templates are easy to use Landing page - Easy to design Forms Tools- Easy to design The live support team is very good and always available to help
1. Webinar Tool needs to enhance, there is no way to change the background of the presenter. 2. The Message goes in spam folder many times 3. We can't edit the webinar reminder and webinar confirmation message. 4. Webinar is not friendly to use. 5. Faced Contact Import issue many times 6. Webinar Tool needs to be user friendly 7. When we are integrating the landing page with WordPress, we are not able to integrate along with the header of our website, which restricts us from proper branding. 8. Every time when we are creating a new list we need to change the language if we miss subscriber receives mail in Hindi, I think the default message should be in English as its standard language used.
1. Landing page & form helping to capture contacts 2. Autoresponder helps to reduce the workload. 3. Statics report help to plan well 4. Webinar Statics report is good. 5. Form page can be integrated with Wordpress
The ability to create landing pages and newsletters is a cinch.
There are issues with moving between different screens, and the system is really not designed to send to more than 5000 contacts at a time without setting off all kinds of alerts and having your account suspended for spamming.
Track form fills on our website and to measure interest and engagement.
GetResponse is one of the best marketing tools which provides advanced automation workflow, website analytics, and important email marketing features like A/B split testing and creative templates. It helps in lead management. Its newsletters are very responsive. It also helps in increasing the conversion rates also it's interface is easy to use with 100s of pre-built templates.
The price of GetResponse is quite competitive. As far Getresponse is good for it's quite costly for small firm or blogger because most of it's features are paid.GetResponse will count one subscriber as two when the same subscriber is added on two email lists--this can impact the pricing also landing pages are quite tough to customize.
GetResponse has helped in increasing the conversion rates. It allows you to have webinars, CRM and also one create different landing pages. It can create nice and decorative landing pages for the website. It offers a lot of value to automate your online marketing efforts.
GetResponse is one of best email marketing tools which allow you to create an mail listing and capture data into it. It creates newsletters which will be sent to the subscribers on your list and also automate your emails to subscribers via use of ‘autoresponders’.view and analyse statistics associated with your email selling campaigns – open rate, click through, forwards etc.It allows A/B testing, to custom landing pages,comprehensive design testing to video email marketing.
GetRersponse is not free. It gives just 30 days a free trial It's not meant for small budget company because will quite expensive. GetResponse has room for improvement in the deliverability test.Usually it doesn't give free newsletters.The Price of GetResponse is very competitive.
GetResponse is very helpful and easy to use .GetResponse 's list automation allows to add many segment which is really helpful in traffic generation. With it's features like video email marketing ,design testing it's easy to deal with clients.It also have webinar features as well as an inbuilt CRM feature.
Its very user friendly, the ability to create lists and send emails
Pricing might be a little high for me, they should decrease there price a bit.
Wanted some good Email Software which i can use to promote services and products.
GetResponse has several features that I like, but those that have been most useful to me are that the process to manage my newsletters is really simple and easy, since it brings several very convincing templates that I can adjust to my needs or I can even create my own if I prefer it. On the other hand I can configure specific processes in a fluid way, thanks to its workflow editor that is visually very intuitive, I can create a landing page, collect email or send content, and I can configure it so that all this is executed in sequence Automatically, adding the parameters that I want to determine when they will be executed, which facilitates the configuration of marketing campaigns and content delivery with very little effort.
What I do not like is the number of subscribers that you can have in the smaller plans, I would like them to be more, because when you start to grow, you quickly see the need to upgrade to the next plan, which increases your costs.
Get response has allowed me to prepare the emails in advance and schedule the sending of them, days later. This has allowed us to improve the workflow, especially after the initial contact with new customers to remind them of our brand and keep our business in their minds.
Getresponse is an incredible tool to do email marketing, in our company we use it to manage our entire list of clients and distribute in an organized way all our informative and promotional emails, usually the emails arrive or inbox or promotions which is very good and shows great quality in this tool, the percentage of reading and opening emails, Getresponse has a very intuitive and advanced email editor with good templates to create our emails, we usually use it to create promotional emails, you can also manage your contact lists and possible customers, I have imported them from any other data collection tool, on the other hand, regarding the price Getresponse is very kind because their plans in quality and price are excellent and they offer us a large amount of monthly emails for a really accessible price.
Getresponse has everything I need to distribute my informative and professional emails, however the only thing that bothers me a bit is the interface of the tool that is a bit old, I would like it to be renewed to make it a little more pleasing to the eye and easy to use.
We were able to send more than 1500 emails to our potential customers, achieving 70% of emails opening and 17% of conversions, which is a great achievement. We were able to capture a few hundred new potential clients, Getresponse helps us to communicate in a timely manner effective and effective with our customers!
It's very user-friendly and very easy to use. For companies that are small in size, its a good tool to use as it's inexpensive.
Not very sophisticated if you are B2B and the room for creativity with the templates is limited.
We do email marketing for B2B companies on a regular basis (mostly C level executives)
Their are sample video's that help walk you through each step.
it is quite a lengthy process to set up.
Consistent contact with clients.
