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GetResponse Reviews: 4.3/5 — Solid Choice
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
GetResponse has added AI-powered features including an AI email generator and AI campaign builder.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free , Paid Plans , and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing varies depending on your contract length and the number of contacts. See GetResponse pricing for current rates.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
See GetResponse pricing for current Marketing Automation plan rates.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
See GetResponse pricing for current E-commerce Marketing plan rates. Pricing scales with the number of subscribers.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
Compare GetResponse with other popular tools in the same category.
NOTHING, IS BETTER MAILCHIMP. IT'S THE WORST THING I COULD DO, MY CONTACT DATABASE WAS NOT SAFE THERE
Be careful, they cheat you when they can. The platform malfunctions, emails get spammed, funnels are not configured properly and they charge you for having canceled the account. Nothing recommended, and very EXPENSIVE, they also change plans without warning you. We were charged € 160 to pass the 25,000 subscribers, without warning. It is better mailchimp.
IS A SCAM, DONT TRY IT . GIVE ME BACK MY MONEY. AH AND READ THE POLICY
I didn’t like anything. Not recommend...
During the free period, I made several mailings. Everything was ok. Then I bought the most basic package with 1000 subscribers. Within a week I did the same mailing (without links and not advertising) to my subscribers. I was happy with this, too, although using their analytics was almost impossible. This service also had very poor email delivery. Then I decided to speed up the process and paid extra for the next package for 2500 subscribers. I uploaded the remaining subscribers (they were approved by the service) and did exactly the same newsletter as before. The next day I was no longer able to get into my account, as it was "blocked forever." My attempts to contact technical support were unsuccessful. About a week, 2 departments passed each other to me, without giving answers to my direct questions. Nobody returned the payment for the month to me either. In case the company representatives comment on my review: I have screenshots of the technical support correspondence (or rather its mockery) and screenshots of the newsletter itself, confirming all of the above. If you want to be cheated, want to lose your money and time, GetResponse is the perfect product to help you achieve this.
I did not solve my problems
On the surface GetResponse is a pleasure to use. Clean, easy to use system.
It's full of bugs and the support is really unhelpful and often gives you the wrong information.
Email marketing. I wish I'd stuck with MailChimp...
some nice drag and drop. easy to build webforms
There product is full of bugs, technical support never solves any of the reported issue and customer support don't offer any solutions or commercial gestures. I have spent endless hours trying to get my landing page running and was not able to launch it. Have to upgrade twice to be able to use the basic A/B testing feature. Completely useless!
trying a a/b test my landing page but never got to that point
I signed up for a 30 day trial and they switched me to the "new and improved" dashboard which completely locked me out of my account and displayed a perpetual loading screen with errors in the console. I spoke with 5-6 different support people none of which were able to help. I was never able to log into my account again.
The app simply didn't work. Not just minor bugs. I couldn't even log in due to javascript errors.
inbound marketing and automation.
**I'll tell you what I LIKED best (past-tense) because, at present, I hate GetResponse.** I liked the high open rates and click-through rates reported with GetResponse. I thought, "WOW! I've never seen my emails perform so well!" As a marketer, you might think you've found some "holy grail" of a tool. Unfortunately, GetResponse has really big problems.
Their statistics are either inaccurate, straight-up lies, or something is going on with reporting. I thought I drove over 1000 people to our website after an email campaign. Turns out, that is not what happened. Google Analytics confirms that. I'm getting as far away from GetResponse as possible. Now, this is after they dinged me for THEIR bounce rate. Customer support is frustrating to email back and forth with, giving cookie cutter answers to my inquiries like "Could you please provide more information".
None. Any business problems that I thought I solved with GetResponse have been an illusion.
GetResponse offers a broad line of products
Absolutely the worst customer care I have ever received.
Email marketing for agency and clients.
Our rep has been very proactive at reading out and being helpful.
So far, I am not thrilled with GetResponse. We were sold on promises that were not originally fulfilled and then we had to 'fight' to get them taken care of as promised, but eventually, they did honor their word. The system turned out to be a bit more of a learning curve for our developers than we expected and it is missing basic features that we would like to see.
We are using Get response to replace mail chimp, survey monkey, and some testing pieces.
Drag and drop templates like any regular mailing service.
They terminated my account the same day that I upgraded from the free trial to their 5,000 paid subscription. They did not try to resolve the issue and would not return the money due to their pilicies. Terrible customer service, constant bags in templates (have to reload page several times to get some features to work).
GetResponse was used to connect with the subscribers to update them on the current listings.
It is ok honestly it is lacking in a lot of areas for my business and so i used something eles intirely
I just has list managements and that is it.
none it didint solve any/.
I find the platform very easy to navigate, and the email builder is one of the better ones.
We called multiple about our GetResponse.com contact form on the website getting "spammed" with generated email address. Some times we could see that around 100 accounts per minute registering with random numbers and letters as the name. We thought we had the problem fixed with support team only to discover that the billing team was not willing to credit our account for the list extension fee.
We were looking for a replacement email newsletter solution when our old provider was bought and the service shut down.
Seemed like a good program at first glance
So I signed my small business up for their free trial and quickly learned that my existing database was slightly larger than the trial version would accommodate. I called their customer support number and was told to use the system with my full database would require I sign up to try it or just input part of my database and not all of it for the free trial version. I had a lot of questions about different things I needed the system, to do for me that couldn't be answered without trailing it. t thought this would be the program I wanted to use long term so I went ahead and signed up for the 1 month program without a long term contract I thought I could quickly assess the program and make sure it was the right fit for my business. I immediately got on a training call to learn more about the back end. I can create an email and have used automation before and their system seemed to provide GREAT tools for that. What I needed was the ability to also connect the emails to my website pages and after a frustrating training call with a trainer that wasn't sure about more of the features I needed and had to keep putting us on hold to go ask someone else, we finally found out that the system wouldn't do everything we needed. I asked for my account to be cancelled and asked for a refund of the money I had paid since I had done absolutely nothing with their system at this point. never created an email and never sent one. A couple weeks later, I get another charge for another month on my card from Get Response. When I called to ask why I was told I had to go online and cancel my own account. The person I spoke to listened to what I had to say about the training and only signing up because the parameters of the free trial would not let me use my full database to send an email out. She explained they typically don't issue refunds and that it was in their terms of use that they don't. She said she would send the details to the billing dept. So today I get an email stating they would refund the last payment charged to me but would not refund the first one. Within a week I cancelled the service without ever using it AFTER a call with a trainer to determine the system would not do what I needed it to do. Had someone been able to answer that question for me before I signed up, I never would have. Now I am out $160 for nothing. While it's not a huge amount of money, I am a small start up business and every penny I earn is spent on expanding the business and this is now just money wasted. Very frustrating process and very poor customer service from this company.
Cannot connect to my website to track both email and webpage visits.
In concept, this system appears to have everything a company would need to satisfy a wide variety of marketing automation requirements. It seems to check all the boxes. But when you look deeper, you realize there are serious flaws that make it worthwhile for those with very basic requirements. If you need to get leads created in GetResponse into SFDC, don't bother. It's not going to happen.
The online tech support team cannot provide in-depth support for all of the product features (especially anything that has to do with their SFDC Integration App available on the AppExchange. Said app is seriously broken; synchronization between GetResponse campaigns and SFDC is spotty and we are unable to get leads that are created in GetResponse to be created in SFDC. You cannot use forms that you build in the form builder on GetResponse landing pages; you need to use a stripped down version of a form tool that has serious limitations (cannot even make fields required!). Using forms on external landing pages requires a great deal of customization/javascript programming (no cookies for repeat downloads, no ability to have fields dependent upon each other, etc.). Very disappointed with this product.
We wanted to use GetResponse as a temporary 'bridge' system that would allow us to carry out basic marketing functions (outbound email and landing page/form processing) during a migration from Pardot to HubSpot. Unfortunately, serious limitations with the software make it difficult to identify any business problems or benefits that I would highlight. I guess it is allowing us to get lead data (though limited) into their database. And the price is very affordable - but it's readily apparent that you get what you pay for. We still have yet to find a way to get our leads automatically synced/created in SFDC. So we're looking at manually downloading from GetResponse and importing into SFDC. However, since we cannot make form fields on forms required, and we have certain fields that are required for SFDC lead processing (Apex rules/triggers), even if we did get the SFDC integration up we cannot be sure that leads will be processed accurately.
the tie in with landing pages- it is great to have that ability to be able to build mailing lists through creative pages.
the fact that you can't change the "from" field - and you are locked into the account name - it is just not intuitive and mail chimp is so much better
Landing pages for list building
I have enjoyed using Get Responses' email auto-responder calendar. I also like how they do landing pages so I can have my email auto-responder and landing pages all under one company. Creating emails and forms are pretty easy and because I'm pretty low-tech I like the drag and drop function without having to use code.
In the past, the only thing I didn't love was that when creating emails or landing pages, moving images and text around was not very smooth. It was a bit buggy. Also, certain fonts wouldn't work properly on my landing pages. But overall I was always able to finally create what I needed. Yesterday, I had a horrendous conversation with one of their customer service reps. I use Rainmaker for my website and to insert a Get Response sign-up form into my website, I needed the html code of the form. When I created the form, for the first time ever Get Response only gave me the java script code instead of both java script and html. First of all, Get Response never let their customers know they were making this change with their new templates. If they did, I was never informed. I have three other websites built with web builders that use html code for forms and now I can't get html forms from Get Response. When I e-chatted with customer service, the guy was completely unhelpful and actually rude. He basically said "sorry for the inconvenience" and left it at that. When I told him this actually halts business for me and what solution could he offer, he said this is the way it was and I could either hire a person to do raw html (my reason for paying for Get Response was to avoid hiring someone) or just cancel the service if I wanted to. It was clear there was no desire to keep my business. He immediately gave me the link on how to cancel and instructions on how to request a refund. Everyone knows full well that changing email autoresponder services is not an easy task. After much research a couple years ago, I chose Get Response on what they offered, their platform structure, and the fact that they had a telephone number for customer service. But if this is their customer service, I guess I'm better off finding another service.
I use Get Response to build my email lists, create my funnels, and sell to my customers.
Not much. I'm soon leaving for Constant Contact. For the sake of contributing something, I'll say that the drag-n-drop feature is decent, when it works. The HTML bunches into one unintelligible blob, so unless I build it from scratch to begin with, there's no hope of making minor tweaks or edits. Also, using the HTML editor breaks the drag-n-drop feature, so it's hopeless anyway.
The customer service (both phone and chat) - baffled representatives who have no idea how to fix my problems or interface, not particularly friendly, and typically ending our conversation with "Sorry I can't help you - Is there anything else I can do for you?" ...No. Also, fix your GUI.
I'm in commercial real estate. I have a constantly changing property list that has never, ever looked even halfway decent and constantly breaks with GR's dated, clunky GUI.
I don't have anything to say here.........
1. html view is lacking a side-by-side comparison and constantly tweaks out on me. 2. you can't view unsubscribes by email, I was told by your team to view the master sheet of unsub dates in 3. order to determine which email they unsubscribed from (not accurate data, especially if we send multiple emails per day) 4. not that user friendly, you have to jump through a lot of hoops to change/see items needed 5. lists don't really make a lot of sense, calling them "campaigns" that is confusing 6. mass email upload doesn't always work 7. dashboard could be better 8. look at what mailchimp is doing, that's what I like and need
n/a
The templates and the setup options for grouping clients into individual campaigns is a great idea.
The template formats do not look good on all devices. Very frustrating to put a whole newsletter together and have it not save correctly, but if it does save it is 50% chance that it will not lay out correctly between handheld devices and desktops.
Benefits are the landing page options. However, lack of ease of use of the templates are also an issue on the landing pages.
