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GetResponse Reviews: 4.3/5 — Solid Choice
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
GetResponse has added AI-powered features including an AI email generator and AI campaign builder.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free , Paid Plans , and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing varies depending on your contract length and the number of contacts. See GetResponse pricing for current rates.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
See GetResponse pricing for current Marketing Automation plan rates.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
See GetResponse pricing for current E-commerce Marketing plan rates. Pricing scales with the number of subscribers.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
Compare GetResponse with other popular tools in the same category.
This is a very useful email marketing software tool. Additionally, it allows for webinar exchange, landing page counts, and marketing automation.
Support forum is somewhat annoying and not helpful.
It is a platform of several applications to help grow your business. i.e., webinar exchange, landing page counts, and marketing automation. It is tailored to your industry which is helpful.
I like the landing page editing and email software in one, and I like the spam checker.
The design process is really glitchy, the containers are hard to manipulate and the content inside containers will sometimes not behave. It's not reliable.
We needed an email platform and a landing page builder.
The price is good. It fits right into my budget as a small business
It's very hard to send email blasts via my mobile devices. I wish I could do newsletters without problems via my phone or iPad
Keeping up with customers and engaging them in conversations about our products
easy navigation, looks professional, good spam filter tools
too strict with importing contacts, help desk not very useful
sending our multiple emails to multiple lists but trying to avoid emails being sent to spam
Ease of use, the different templates and the live chat that is easily accessible.
Glitches I do not understand. Subject titles changing or email not saving.
I'm a parenting coach. I have been able to reach more people with great ease
Landing page functionality along with email address gathering
Landing page html editor is very touchy - lacks key feature of required fields
Providing landing page and info gathering for clients
The ease of use when designing the email
Lack of data and analytics. I recently found out our clickthrough rates were inaccurate because we were trying to track clickthroughs and Google analytics at the same time. Apparently this is a known issue with the system and you can only track one or the other, yet your system allows you to choose to track both at the same time.
We needed a way to track our employees to see if they were opening informational emails and if they were actually reading the articles. We have been able to see exactly who opens the email and track click-throughs to read the entire article from our website.
The ability to send out emails to a large list of people.
I felt like the open and click through rates were not as high as I wanted them to be. This definitely could have been partly my fault with the way I approached my list, but I think the rates could have been higher.
I've learned a lot about email marketing in the past few years and especially recently. I now know how powerful subject lines are and which ones are working the best for my list. Getting emails opened is the first part and then next is getting the click.
I like the ease of uploading or importing email contacts.
I don't like the fact that while I'm creating newsletters, the functionality often goes in and out. Fonts don't update, etc.
I teach environmental scientists how to write more clearly. I use GR to stay in touch with my former students so they can spread the word about my training services.
combining email automation, landing pages and forms.
Very choppy user experience, not an intuitive builder, and completely different functionality to create landing page vs email - should be same interface/builder
automating emails, email nurturing, consolidate system
That all about marketing is in the same place. Among the newsletter tools we have tested, GetResponse is one of the few that is really intended for inbound marketing. It has flexible forms, a landing page editor, integration with Google Analytics and sophisticated automation for segmentation and sending of emails. This allows you to both capture new contacts and take care of them. In addition, it even allows webinars. Its new Autofunnel function allows you to do all this in an organized way and you will see where each conversion was made.
Definetly, I don't like the UX, i think they want to give us a lot of functions but no one is functional, the support is not fast or efficient, is a service that has a lot to improve. Not recommended if: You need good levels of deliverability: Deliverability should be important to any email marketing manager. The results of our deliverability tests (in English) were not very good in the case of GetResponse, so if it is something very important to you, we recommend that you consider other options. Of course, the deliverability rate can always change, we hope that this will improve in the next tests. You want a free plan: GetResponse does not offer any free plan (nor one freemium), just a free trial time for 30 days. If you want a free newsletter delivery service, check out these other providers.
I'm trying to do a landing page and an email but is very difficult, i haven't solve any problem yet
Delivering emails to a list is pretty straightforward and works well, and I appreciate the "Perfect Timing" feature which I haven't seen on similar email delivery services. The reporting of open rate, clickthrough rate, etc, has worked well.
The newsletter builder is a disaster. The UI frequently gets in its own way, the pre-made templates are tacky and outdated, and you're limited to a hilarious set of design tools that seem to come straight from Microsoft Word 1997.
GetResponse is our primary means of delivering our daily message and most of our promotional newsletters. It's done a pretty good job delivering on all that and giving us useful reports of open rate, click-through rate, etc.
Ability to send emails at the same time across different time zones
HTML editor is a bit cumbersome. Overall navigation is trickly
We're using GetResponse to send our monthly newsletter. For that purpose the product is great. Not sure if I would use it for drip campaigns.
I like the ease of the email templates, there are many creative ones you can use and work with. I like how they show me the analytics of the emails after it has been sent, such as who has opened it, what links they click, etc.
I do not like the platform. It can get really confusing on where to navigate or do things. Uploading contacts is sort of a pain, and there isn't an option for cleaning your lists. Also, everytime you want a new contact list to be uploaded, you need to create a different campaign, which gets tremendously confusing because what if I wanted to use different newsletters for different campaigns or the same newsletter for different campaigns, etc. All in all, it gets very confusing and is not that user friendly.
We have gotten more sign ups for our events since we have been using Get Response, however there is only a 10-20% open rate, which we think is odd.
Easy setup, user friendly. I liked the platform and dashboard.
They don't warn you before charging you for the whole year, and then they won't refund you when you request it. You are required to pay for the whole year even if you are not using it. They charge inactive users no matter what.
It's an easy platform to setup recurring newsletters and use templates.
L'abbonamento offre tantissime soluzione marketing di facile utilizzo
L'abbonamento troppo caro per le mie esigenze. A me era sufficiente l'utilizzo della newsletter e non delle decine di servizi disponibili.
Non è possibile scegliere un abbonamento in base alle proprie esigenze e servizi. Bisonga obbligatoriamente prendere un abbonamento con tutti i servizi
I liked the design level of Get Response
The newsletter edit system seemed clunky and not intuitive. I also didn't like the way lists were build. you are mostly going to get clients coming off free Mailchimp accounts and mailchimp is so easy to work with, that you need to make your interface just as easy..
Marketing and regular newsletters
their support was quite responsive via Chat. Liked that much.
I´m p***ed off, as the only way they offered online to end paid contract was to delete the account. You pay upfront a month, and the only option is to delete an account. Of course, they will refund it after manual inquiry, but what is this for a policy?
Helping companies to generate new Leads through online marketing.
Nothing we changed to mail jet and have had a far better service, along with better features and lower costs
Pretty much all of it, arbitrary rules, lack of features
Trying to send email marketing
Nothing, poor customer service, clunky interface - avoid
Signed up, then realised it was going to be significantly more expensive than my current provider, assumed I'd get a pro rata refund - but no. Immediately customer service are quoting their terms and conditions, it's not really about the money, as soon as a company has a pre packaged response quoting T&C's you know they get this a lot. Clearly customer service isn't a priority
it isn't
The email functionality service is OK but the pricing is high
Their cancellation terms are weird and not the usual for SAAS. We cancelled our service on 26 May and they wanted us to pay for the month of June, although we didnt send even a single email in June 2022. They are using a fine print clause in T&C saying the cancellation notice period is 1 month. Now they are sending emails threatening court action. Totally unprofessional and uncalled for. On top of it, it is not the most affordable service. So in summary it is not recommended and one has to be very careful in signing up for any of their plans
We tried using it for automated email sequences
Price point for the basic plan was great. Easy to use format and straightforward, so it seemed.
When completing a landing page according to their template, using their guidelines and fonts, it had continual issues with buttons and images overlapping each other. Our business invested $75 to run a Facebook Ad on what we thought would be a properly vetted Beta tester version. It is not ready. There was no ability to download our free offer, due to buttons overlapping. During live chats, we were told, we should clarify to clients to "Open using Google Chrome" (You should never preface an ad with that sort of statement) "Use our recommended fonts" (did that) among other minor adjustments, all which were followed. After several attempts, no refund was allowed for the botched ad and only a 10% discount on further subscription plans was provided. They stated that the Facebook Beta was a work in progress and all our issues would be used to greatly move the company forward in strides to provide the best version possible for future Facebook ad updates. (I'M SO GLAD MY $75 HELPED THAT PROGRESS) Not impressed with their response or this company.
None, now. Absolutely none.
From the start, GetResponse seems to cover qui a wide range of services and features.
However, regular use shows that it's still very "heavy" and complex for non specialist like myself. We're far from simple drag and drop tools. On top of that, I experienced a few weird upgrades and abusive fees. It's not very transparent.
Creating simple landing pages.
It has a wide array of features - from basic emailing to automation to landing pages to webinars etc. In that sense it is very developed.
It feels to me like really overpriced and they keep taking away features from lower plans. I wasn on Basic and HAD automation at the start, but then they removed it from being available on basic - only on some too advanced and expensive plans. I have a mere <1000 subs and I totally can't agree to that high price just to be able to sort of 'send message if the other message was open'. This is too basic to have it available to everyone. I'm only staying there because I have huge bunch of autoresponders set up which I'd hate to re-creare in another service, but I will leave it anyway. Just too costly for my little base.
I'm just doing typical lead magnets things and follow ups. Very typical for any email system.
They have some advanced features like the ability to run sales webinars through the platform. However, it is very convoluted and difficult to use.
I found the platform very disjointed and difficult to navigate. You also need to be very careful of their cancellation policy. If you cancel it removes your access to your account immediately. So if you want to continue to use the service for the entire time that you have paid for you cannot cancel. However, if you miss canceling before the renewal date, they absolutely will not refund you. They also do not provide notice that they are about to renew your account. Let that be a warning to you of the kind of business they are. Not one you should do business with. Especially since there are many other more reputable and better-featured email marketing providers.
GetResponse provides email automation in order to build sales funnels. By emailing your prospects based on certain behaviors the thinking is that you will be able to increase conversions. This is somewhat of an outdated marketing practice. And their software is also dated and not easy to use.
Not much to like. Basic functionality is... basic
1. Image options are limited. 2. Elemnts adjustment is terrible - lots of manual work; not a lot of auto-adjustments 3. Occasional bugs, not critical, but makes you wonder.
Getting traffic to my CTA
It is a very pretty platform, I used it mainly for organizing webinars. You can create nice LPs..
40-50% of all the emails I have sent through that platform were never delivered. So if people registered for the webinar they never got the link to connect to it. I have spent months trying to figure it all with the customer support but they would always only give me a ticket and said someone would look into it which never happened. When I needed to change our invoice details, again, no one from the customer support desk would help me. Until today the invoices are unchanged, no one was able to help me. I work in a SaaS company myself and with this approach we would soon not have any clients at all..
Email deliverability, changing of invoice details
flexible template editing options and quality template designs.
We had the worst customer service experience we have ever had. Huge delays in support, where we got responses to each of our questions in 2-4 days. We signed an agreement with the company and they were so slow, that did not activate our account even in 10 days. Seeing such customer reputation, we requested to cancel our contract. They requested to pay 1 month of usage, even though they did not provide the service yet. Please be very careful, because they are not customer first company and I will recommend them to get wiser and change. That's how every successful company grows.
We tried to solve email marketing but did not succeed due to lack of the service.
You can send to a large list. The base plan includes 5000 names
The design interface for newsletters is cumbersome and assinine. I don't know who designed it, but I'd bet they've never had to use it. I noticed that the newsletter had my home address at the bottom because that is my billing address for my company. It took 45 minutes on chat tech support to change it to my business address!!! Why? Then there are two different areas to connect a list, one teeny tiny drop down menu at the top that you don't even notice or use, and one GIANT area that say "recipients" where you choose the list. So you have to go through an irritating obstacle course to change the address in the footer and save the list. Then you don't change the recipient's list, you change it in some other place. You can't do this easily if your newsletter is a draft. Then they automatically create some phantom list that is made-up with your name and bunch of letters and make it the default, so when you upload your real list, it gets over-ridden by this phantom list, and you have to figure out how not to make it the default. This is literally the most poorly designed piece of software I've ever used. If you ever plan to design a newsletter, don't use Get Response.
I am trying to send out an email with a link to a survey. I have realized no benefits, because I've spent the last hour changing the address in the footer.
Beautiful, yet time consuming e-mail templates.
If you’re looking for online software please avoid GetResponse. In the fine print they state they do not give refunds for ANY REASON though many other companies in the same industry offer refunds and 100% satisfaction guarantees. I upped my subscription from the free trial because I had heard good things about GetResponse but many features were not available to test out. I am in the beginning stages of building my course, when my resources are *very* limited. I used GetResponse for maybe 4 days and determined it did not have the features I needed. Specifically, they advertise evergreen webinars but you CANNOT UPLOAD prerecorded videos. I did not see anything about no refunds when I upped from the free-trial. Their practices are EXTREMELY predatory and shady. I will be letting anyone looking for an e-mail marketing or webinar system know my experience with this company. They kept my $99 for a product I cannot use during a pandemic, of all times. I do not recommend this company. My next step is submitting the cancellation of my subscription.
It seemed like a good solution for combined with email and on-demand or evergreen webinars versus Kajabi. But ultimately, Kajabi is the better solution and even includes a way to create and sell your course. All one platform.
