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ActiveCampaign for Marketing Logo
ActiveCampaign for Marketing
4.5
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ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
ActiveCampaign for Marketing Categories on Findstack
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Crevio
Sponsored
5.0

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$29.00/month
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Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to Brevo Marketing Platform?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
ActiveCampaign for Marketing video thumbnail
ActiveCampaign for Marketing - ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Screenshots
ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 13, 2025
ActiveCampaign for Marketing Logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Feb 08, 2024
 Source
Overall Rating:
5.0
DB
Dan B.
Founder
Share
"great service"
What do you like best about ActiveCampaign for Marketing?

it's easy to use and gets the job done for what we need

What do you dislike about ActiveCampaign for Marketing?

it's lack of easy tag viewing without opening the flow

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

for our web design business to help bring back customers

Small Business (50 or fewer emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use, does everything I need!"
What do you like best about ActiveCampaign for Marketing?

I love the visual layout of the automations which make it easy to know what I'm sending and when and to be able to see the branches. Really functional and easy to use.

What do you dislike about ActiveCampaign for Marketing?

It is all great. Thank you so much for asking.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Being able to segment my database effectively, being able to create simple to follow autoresponder messages. CRM and management of potential leads and contacts.

Small Business (50 or fewer emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
Danielle T. avatar
Danielle T.
Marketing Coach | Marketing Strategist | Founder And Ceo
Share
"Meets all my needs!"
What do you like best about ActiveCampaign for Marketing?

I love that it checks for spam and notifies me of anything that might get my emails flagged.

What do you dislike about ActiveCampaign for Marketing?

The setup can take a little bit more time than other email software I have used, but once it is set up everything runs smoothly and I don't have to worry about errors.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I am able to do all my email writing for the week or even a month in advance and schedule it to go out at a later date. This is great for times I know I am going to be busy or when I am in a creative writing mood and can get all my emails written in one afternoon. I have also realized that I don't have errors with ActiveCampaign as I have with other software in the past.

Small Business (50 or fewer emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
Melissa B C. avatar
Melissa B C.
Founder/Ceo/Career Coach
Share
"Best email hosting I’ve had"
What do you like best about ActiveCampaign for Marketing?

I love how it works to automate emails for my business. I also love how there is always some way to integrate with other apps I use in my business weather it’s directly with the hosting site or through zapier. Also there customer service is pretty good and you typically always reach someone that will help you through your issues

What do you dislike about ActiveCampaign for Marketing?

I would say a dislike would be that I wish that there was more options for opt in boxes without having to upgrade. It’s not the biggest problem ever but would be nice to be able to use it without active campaign logo and have more choices

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I am able to help streamline upsells so much better through automation and it really helps when I am funneling different marketing strategies I find that even when I don't work on my business the tool works for me

Small Business (50 or fewer emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
AR
Ann R.
Nathional Sales Manager
Share
"Greatest email CSR ever."
What do you like best about ActiveCampaign for Marketing?

I am very old school when it comes to sales and marketing. I do most by phone and on paper until my marketing friend guru told me about AC. I was blown away by how easy it is to upload a customer list, create a great and powerful and attractive email, and bam, send it out to everyone at the same time. I love it.

What do you dislike about ActiveCampaign for Marketing?

Nothing. Really, you all are the pros and I am very happy with the program and the help.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I am solving an ever age old problem of staying in contact with my customers. This program helps me send a precise marketing email to all my customers at the same time- giving me an instant view of who saw it, read it, and then like magic, my phone rings and customer places an order.

Small Business (50 or fewer emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
ZN
Zsolt N.
Founder
Share
"just perfect"
What do you like best about ActiveCampaign for Marketing?

I like the automation part. plan and run. thats the key.

What do you dislike about ActiveCampaign for Marketing?

segmentation part somethimes its not easy to filter

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

it solves the problem, that comes of the most systems. they are most of them complicated. but AC its simple and is easy to use.

Small Business (50 or fewer emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
MD
Merianne D.
Life Coach
Share
"Superior Email Service"
What do you like best about ActiveCampaign for Marketing?

Easy to use, so many useful tools, easy integration, excellent user support and education.

What do you dislike about ActiveCampaign for Marketing?

No downsides that I've seen. I love the product

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Active campaign makes it easy for people who are novice to create sophisticated email campaigns and automated nurture campaigns to do the heavy lifting while I'm client facing.

Small Business (50 or fewer emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
RS
Rick S.
President
Share
"Excellent email marketing tool"
What do you like best about ActiveCampaign for Marketing?

Automations are a real time-saver and allow more things to happen that would be ignored if done manually

What do you dislike about ActiveCampaign for Marketing?

No dislikes. Very easy to use and intuitive

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We run an online retail shop with a B2B component. Active Campaign allows us to easily target different customer groups with messaging content that is relevant to the user

Small Business (50 or fewer emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
EH
Evelynne H.
Founder
Share
"I find AC quite intuitive and very versatile. I can get it to do pretty much anything I need."
What do you like best about ActiveCampaign for Marketing?

I love the pages functionality. And I love that AC is continually making improvements.

What do you dislike about ActiveCampaign for Marketing?

There's some functionality on Pages that I wish we had that isn't there yet. Also, I send most of our campaigns via automations, and so the system doesn't know which list to unsubscribe people from when they hit unsubscribe. This can get things a bit tangled. I wish there was a more accurate way of knowing who is and isn't opening emails, but I realise that's an "everybody" problem.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Landing Pages has been a game changer for us. It's so easy to chuck together something to promote a one-off product or event. We even use it to customise content for specific clients.

Small Business (50 or fewer emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
PP
Perry P.
Founder
Share
"Easy To Use And Unlimited Sends"
What do you like best about ActiveCampaign for Marketing?

I love how simple and easy-to-use AC is. I have tried out other software and ALWAYS end up back at AC. Oh, another thing I really like is that you get UNLIMITED email sends for your monthly fee. And if you have a lot of subs AND send out a lot of emails, then this becomes a no-brainer.

What do you dislike about ActiveCampaign for Marketing?

I'm not the biggest fan of the cost, especially as your list scales. However, if I was making money from my list, that wouldn't be a problem.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Communicating my list regularly.