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Zoho Marketing Automation
Streamlined Marketing Success
4.2

( 75 )

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Zoho Marketing Automation Reviews & Product Details

Zoho Marketing Automation Overview
What is Zoho Marketing Automation?

Zoho Marketing Automation is a comprehensive marketing automation software built under the Zoho ecosystem specifically to manage marketing activities across multiple channels seamlessly. The platform is designed to assist marketers in planning, managing, and tracking marketing campaigns across various channels such as web, email, social, and even SMS and offline channels. It provides automation tools that can offer personalized experiences across different touchpoints.

Company Zoho Corporation
Year founded 2000
Company size 10,001+ employees
Headquarters Chennai, Tamil Nadu
Social Media
Zoho Marketing Automation Categories on Findstack
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What Zoho Marketing Automation is best for?
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What are the pros and cons of Zoho Marketing Automation?
Zoho Marketing Automation Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Zoho Marketing Automation Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Zoho Marketing Automation Media
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Zoho Marketing Automation Screenshots
Zoho Marketing Automation screenshot 1
Zoho Marketing Automation screenshot 2
Zoho Marketing Automation screenshot 3
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Zoho Marketing Automation screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 15, 2025
Zoho Marketing Automation Logo
75 Zoho Marketing Automation Reviews
4.2 out of 5
Mid Market (51-1000 emp.)
Aug 23, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Email Blasting Made Easier"
What do you like best about Zoho Marketing Automation?

Email blasting is more straightforward using Zoho Marketing Automation. The downside is that depending on the license that you bought, there is a limit on how many you can email per day.

What do you dislike about Zoho Marketing Automation?

Currently, I do not find anything that is less helpful in the Zoho Marketing Automation. So far, all of the functions seem practical to me.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Broader client reach is attained when I started using Zoho. It is immediate on sending a notification when the email address is not valid, which helps us screen the data we have.

Mid Market (51-1000 emp.)
Aug 22, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Zoho is good for manage and to be understood."
What do you like best about Zoho Marketing Automation?

In Zoho the most helpful thing is to manage the Zoho and to be understood to easy..

What do you dislike about Zoho Marketing Automation?

I like it Zoho...I don't like it's frequently updation.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It's must benefits is to the attendance system I face...it's good to observe it.

Mid Market (51-1000 emp.)
Jun 06, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to integrate powerful communication platform"
What do you like best about Zoho Marketing Automation?

Zoho MarketingHub allows to easily collect marketing analytics and reach out to target audience.

What do you dislike about Zoho Marketing Automation?

Zoho MarketingHub can improve by providing direct/API access to collected data.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Analyzing web site visitor's experience, interaction, and conversion rates.

Small Business (50 or fewer emp.)
Jan 11, 2024
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Zoho Marketing Automation - Backbone for Marketing Teams"
What do you like best about Zoho Marketing Automation?

Zoho Marketing Automation is easy to setup and implement, our tech team completed the integration in a day's time. You can implement email automations to send out emails based on various events performed on your platforms. It also gives an overview of users coming on the platform from all around the globe. We use it regularly to run email campgains and see the opening rates of our emails. Customer support site of their platform is very detailed and can resolve any query

What do you dislike about Zoho Marketing Automation?

The only thing I do not like about this platform is interface which is very old fashioned.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

We use this tool in setting up the email campgains, building landing pages and sending custom event triggered mails to the customers and also send out newsletter on monthly basis.

Mid Market (51-1000 emp.)
Dec 13, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"An unique platform for efficient customer engagement"
What do you like best about Zoho Marketing Automation?

Zoho marketing automation helps to automate the strategies to connect with multiple customers with multi channels We can automate mass sends This platform gives flexibility in automating marketing campaigns It has a feature that helps in tracking, analysing and taking useful steps for web pages and then improving conversions It adds up leads as per their interest and then fo further engagement The marketing campaigns that it automates only bring sales ready leads to their sales team Track and analyze the campaigns We cab create personalized campaigns Its. A complete marketing planner for new age marketing and business operations

What do you dislike about Zoho Marketing Automation?

It is for small and medium business models Its technical and a little complicated It doesn't always give sales ready leads Features are limited It's expensive There are continuous bugs and errors

What problems is Zoho Marketing Automation solving and how is that benefiting you?

The support is good enough to resolve the erros and bugs Analysing is better through reports Automated campaigns are beneficial

Enterprise (> 1000 emp.)
Dec 06, 2023
 Source
Overall Rating:
4.0
Valerie  W. avatar
Valerie W.
Senior Social Media Manager
Share
"Zoho Marketing Automation, the best program, I love it."
What do you like best about Zoho Marketing Automation?

The intuitive user interface of Zoho Marketing Automation is the feature that I appreciate the most about it. The experience is both agile and effective due to the ease with which automated campaigns can be created and executed, as well as the excellent connection with other Zoho technologies.

What do you dislike about Zoho Marketing Automation?

A few extensive customization options are not available in Zoho Marketing Automation, which is my main gripe with the platform. There should be more leeway in some areas to accommodate consumers with special requirements. Nonetheless, it adequately addresses the marketing requirements of the majority of firms.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Using Zoho Marketing Automation, I solve challenges related to efficient marketing campaign management. Benefits include greater process automation, better audience segmentation, and the ability to more accurately track campaign performance. Additionally, seamless integration with other Zoho tools improves operational efficiency and consistency in data management.

Mid Market (51-1000 emp.)
Nov 02, 2023
 Source
Overall Rating:
4.0
JC
Jennifer C.
Founder
Share
"Zoho Pro's and cons"
What do you like best about Zoho Marketing Automation?

The landing pages creation & the email contents creation is the one that I like the most, landing pages creation feature is new and innovative and I am able to do this without any issue and on the other hand, I can create HTML and plain text email contents (Templetetles) using this platform easily, hence this is the one that I like the most, on the other hand, I also like the customer report feature, I can create and fetch any reports according to my needs, this report helps me to understand the actual performance of my email marketing campaigns and I also like the overall user interface off this platform which is really robust and seamless.

What do you dislike about Zoho Marketing Automation?

I constantly have some issues while manually importing the list of subscribers into this platform. Sometimes, I even have duplicate contacts, even though the record is unique; these are the minor issues I am having, and I don't enjoy this.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Your marketing teams can conduct campaigns more effectively and provide sales with high-quality leads when they use Zoho CRM. To assist you in streamlining and automating your marketing operations, Zoho CRM has a number of built-in marketing automation capabilities, such as lead scoring, segmentation, and Google Ads connections.

Small Business (50 or fewer emp.)
Oct 21, 2023
 Source
Overall Rating:
4.0
AG
Anuj G.
Marketing Executive
Share
"Best platform for marketing automation"
What do you like best about Zoho Marketing Automation?

Thier support team is very much enthusiastic to provide the best in class support to the client also they helps in the integration with the other tools

What do you dislike about Zoho Marketing Automation?

Integration is bit difficult need a proper resistance from supporting

What problems is Zoho Marketing Automation solving and how is that benefiting you?

All the marketing channels are into one section where you can directly send any type of communication to the database

Small Business (50 or fewer emp.)
Sep 23, 2023
 Source
Overall Rating:
4.0
Rohit k. avatar
Rohit K.
Community Manager
Share
"Best marketing automation platform"
What do you like best about Zoho Marketing Automation?

Zoho marketing is one of the most comprehensive marketing platforms i have used till now. It had cover a wide variety of marketing campaign for automation.

What do you dislike about Zoho Marketing Automation?

One of the things i have encountered problem is the learning curve for beginners is a little hard. As a beginner when i came to know and was exploring the automation marketing, there were many difficulties i faced with the platform interface and feature.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Zoho Marketing automation had helped me a lot in time efficiency- the automation aspect save the valuable time which help me to focus on other crucial aspects of their business.

Mid Market (51-1000 emp.)
Apr 14, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very helpful automation tool"
What do you like best about Zoho Marketing Automation?

It helped me to automate my work with the very automation tools.

What do you dislike about Zoho Marketing Automation?

Technical compact ability with the latest technology

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It help me to close work faster with better visibility at every stage of my work.