Zoho Marketing Automation Reviews & Product Details

I've used Zoho Marketing Automation for a few months, and it's been a game-changer for our marketing efforts. The intuitive interface makes campaign creation a breeze, and the automation features save us time and effort. The ability to seamlessly integrate with other Zoho applications streamlines our workflow, providing a holistic solution for our marketing needs. Overall, it's a powerful tool that has significantly boosted our efficiency and campaign effectiveness

While Zoho Marketing Automation offers robust features, I've found the learning curve to be steeper than expected. Customization options can be overwhelming, and some features lack the intuitive simplicity I was hoping for. Additionally, customer support could be more responsive in addressing queries. Despite its potential, navigating the platform has been a bit challenging, and I believe there's room for improvement in terms of user-friendliness

Zoho Marketing Automation has been instrumental in solving our lead nurturing challenges. Before using the platform, we struggled to engage leads effectively after the initial contact. With Zoho's automated workflows, we've set up targeted email campaigns based on lead behavior, ensuring timely and personalized interactions. This has not only increased our lead conversion rates but has also saved us countless hours in manual follow-ups. The platform's analytics further help us fine-tune our strategies, making Zoho Marketing Automation a valuable asset in our marketing arsenal

It is very easy for the sales team to follow up on leads and efficiently convert them to sales through automation. Manual jobs have been reduced after using Zoho marketing automation.

Nothing as of now. Pretty much everything works good for us

It eases the process of old methodology and this automation helps other team members to track the progress and status.

Efficiency increment for our portfolio management.

Nothing to be declared so far everything seems ok.

Marketing management got better

Creating email marketing campaings for our lead base, and tracking opens/clicks makes Zoho Marketing Automation a very handy tool.

The reporting funtion can be combersome. It took a while for me to understand. Also, I find it upsetting that MA doens't run congruently with campaigns.

Zoho MA helps us stay ontop of our lead base. After going through MA, our sales team can see which leads are qualifed to speak with.

ZOHO platform is being used for lead management at our end. It has actually resolved a lot of our sales team process issues and also has helped at ticket integrations that has improved the user experience.

ZOHO analytics for Email marketing is not very good. We had to move to MoEngage integrations for the Marketing communications.

It helps us in Lead Management and Sales Follow-up management. We also use this for the support ticket management and improving user experience by timely resolution with the help of tracking set across.

Marketing planner as we are able to figure where we need invest and not

Initial setup needs time and website is somewhat laggy

As we are investing much money for various campaigns and events by using zoho marketing we were able to achieve better clarity in ROI and overall performance of each campaign

Zoho for yes Are been the best application for sales but they didn't stop, they grow thinking about all the aspects of sales, marketing and tema work

Nothing at the moment, I think they take time to análise what team need and they deliver in a way that is user friendly

Creating a better way to have all the information about my leads, consumers and team. Having a user friendly way to work with my team giving them the possibility to know what stage we are

Email blasting is more straightforward using Zoho Marketing Automation. The downside is that depending on the license that you bought, there is a limit on how many you can email per day.

Currently, I do not find anything that is less helpful in the Zoho Marketing Automation. So far, all of the functions seem practical to me.

Broader client reach is attained when I started using Zoho. It is immediate on sending a notification when the email address is not valid, which helps us screen the data we have.

In Zoho the most helpful thing is to manage the Zoho and to be understood to easy..

I like it Zoho...I don't like it's frequently updation.

It's must benefits is to the attendance system I face...it's good to observe it.

Zoho MarketingHub allows to easily collect marketing analytics and reach out to target audience.

Zoho MarketingHub can improve by providing direct/API access to collected data.

Analyzing web site visitor's experience, interaction, and conversion rates.

Zoho Marketing Automation is easy to setup and implement, our tech team completed the integration in a day's time. You can implement email automations to send out emails based on various events performed on your platforms. It also gives an overview of users coming on the platform from all around the globe. We use it regularly to run email campgains and see the opening rates of our emails. Customer support site of their platform is very detailed and can resolve any query

The only thing I do not like about this platform is interface which is very old fashioned.

We use this tool in setting up the email campgains, building landing pages and sending custom event triggered mails to the customers and also send out newsletter on monthly basis.

Zoho marketing automation helps to automate the strategies to connect with multiple customers with multi channels We can automate mass sends This platform gives flexibility in automating marketing campaigns It has a feature that helps in tracking, analysing and taking useful steps for web pages and then improving conversions It adds up leads as per their interest and then fo further engagement The marketing campaigns that it automates only bring sales ready leads to their sales team Track and analyze the campaigns We cab create personalized campaigns Its. A complete marketing planner for new age marketing and business operations

It is for small and medium business models Its technical and a little complicated It doesn't always give sales ready leads Features are limited It's expensive There are continuous bugs and errors

The support is good enough to resolve the erros and bugs Analysing is better through reports Automated campaigns are beneficial

It helped me to automate my work with the very automation tools.

Technical compact ability with the latest technology

It help me to close work faster with better visibility at every stage of my work.

I mainly use this for social media marketing - the monitoring and scheduling feature is very helpful for us. Previously, I used Hootsuite and Sprout Social, this is on par.

The support is not great, and the self help section takes a long time to search for the query.

Marketing automation is required for every business - specially for startups. If you are on a budget but want all marketing automation features without breaking the bank, go for this.

It's simple to use, user friendly and easy to use.

There wasnt anything to dislike about the service as we just needed a basic service from zoho and it met our requirements

We were looking for an automated email responder. The benefits allowed us to send required emails to our students.

Easy to capture leads and store their data easy to capture ROI of leads campaign Send a survey to campaign members and even integrate with sites such as WordPress, survey monkey etc

Less features and very limited to capture leads and survey process. Couldn't integrate with other marketing automation tools such as Oracle Eloqua & hard to integrate with cloud-based CRMs

Capture leads and add them to campaigns and calculate ROI based on that

I like the different tools it incorporates. From the support tickets to the automated chats, it offers a lot of value!

It doesn’t work the best with Safari. Certain elements work better on Chrome. For instance, Zoho sales IQ isn’t the best with safari unless you download the app.

It’s really useful for marketing and support. It’s helpful to track communications between customers.

I really like how the filter for contact and wordpress plugin to push lead directly into the system.

The documentation are not detail enough and number of custom field limitation.

Automation of lead integration and managing campaign directly inside crm.

We pay for the Zoho CRM and the marketig functionalities are a plus, however very little used when compared to our usage of HubSpot.

Even if it has a direct integration with Zoho CRM IMO the Zoho Marketing Automation it's not enoughly attractive for us to completely switch from HubSpot

It's connecting the list of contacts from Zoho CRM and helping with the reach out to these contacts

Its easy to set up a marketign campaign, also essy to leversge insghts.

Its not the fastest solution in the market, even being SaaS

Marketing campaigns at low cost