Unclaimed: Are are working at Zoho Marketing Automation ?
Zoho Marketing Automation is a comprehensive marketing automation software built under the Zoho ecosystem specifically to manage marketing activities across multiple channels seamlessly. The platform is designed to assist marketers in planning, managing, and tracking marketing campaigns across various channels such as web, email, social, and even SMS and offline channels. It provides automation tools that can offer personalized experiences across different touchpoints.
Company | Zoho Corporation |
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Year founded | 2000 |
Company size | 10,001+ employees |
Headquarters | Chennai, Tamil Nadu |
Social Media |
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
Compare Zoho Marketing Automation with other popular tools in the same category.
Email blasting is more straightforward using Zoho Marketing Automation. The downside is that depending on the license that you bought, there is a limit on how many you can email per day.
Currently, I do not find anything that is less helpful in the Zoho Marketing Automation. So far, all of the functions seem practical to me.
Broader client reach is attained when I started using Zoho. It is immediate on sending a notification when the email address is not valid, which helps us screen the data we have.
In Zoho the most helpful thing is to manage the Zoho and to be understood to easy..
I like it Zoho...I don't like it's frequently updation.
It's must benefits is to the attendance system I face...it's good to observe it.
Zoho MarketingHub allows to easily collect marketing analytics and reach out to target audience.
Zoho MarketingHub can improve by providing direct/API access to collected data.
Analyzing web site visitor's experience, interaction, and conversion rates.
Zoho Marketing Automation is easy to setup and implement, our tech team completed the integration in a day's time. You can implement email automations to send out emails based on various events performed on your platforms. It also gives an overview of users coming on the platform from all around the globe. We use it regularly to run email campgains and see the opening rates of our emails. Customer support site of their platform is very detailed and can resolve any query
The only thing I do not like about this platform is interface which is very old fashioned.
We use this tool in setting up the email campgains, building landing pages and sending custom event triggered mails to the customers and also send out newsletter on monthly basis.
Zoho marketing automation helps to automate the strategies to connect with multiple customers with multi channels We can automate mass sends This platform gives flexibility in automating marketing campaigns It has a feature that helps in tracking, analysing and taking useful steps for web pages and then improving conversions It adds up leads as per their interest and then fo further engagement The marketing campaigns that it automates only bring sales ready leads to their sales team Track and analyze the campaigns We cab create personalized campaigns Its. A complete marketing planner for new age marketing and business operations
It is for small and medium business models Its technical and a little complicated It doesn't always give sales ready leads Features are limited It's expensive There are continuous bugs and errors
The support is good enough to resolve the erros and bugs Analysing is better through reports Automated campaigns are beneficial
The intuitive user interface of Zoho Marketing Automation is the feature that I appreciate the most about it. The experience is both agile and effective due to the ease with which automated campaigns can be created and executed, as well as the excellent connection with other Zoho technologies.
A few extensive customization options are not available in Zoho Marketing Automation, which is my main gripe with the platform. There should be more leeway in some areas to accommodate consumers with special requirements. Nonetheless, it adequately addresses the marketing requirements of the majority of firms.
Using Zoho Marketing Automation, I solve challenges related to efficient marketing campaign management. Benefits include greater process automation, better audience segmentation, and the ability to more accurately track campaign performance. Additionally, seamless integration with other Zoho tools improves operational efficiency and consistency in data management.
The landing pages creation & the email contents creation is the one that I like the most, landing pages creation feature is new and innovative and I am able to do this without any issue and on the other hand, I can create HTML and plain text email contents (Templetetles) using this platform easily, hence this is the one that I like the most, on the other hand, I also like the customer report feature, I can create and fetch any reports according to my needs, this report helps me to understand the actual performance of my email marketing campaigns and I also like the overall user interface off this platform which is really robust and seamless.
I constantly have some issues while manually importing the list of subscribers into this platform. Sometimes, I even have duplicate contacts, even though the record is unique; these are the minor issues I am having, and I don't enjoy this.
Your marketing teams can conduct campaigns more effectively and provide sales with high-quality leads when they use Zoho CRM. To assist you in streamlining and automating your marketing operations, Zoho CRM has a number of built-in marketing automation capabilities, such as lead scoring, segmentation, and Google Ads connections.
Thier support team is very much enthusiastic to provide the best in class support to the client also they helps in the integration with the other tools
Integration is bit difficult need a proper resistance from supporting
All the marketing channels are into one section where you can directly send any type of communication to the database
Zoho marketing is one of the most comprehensive marketing platforms i have used till now. It had cover a wide variety of marketing campaign for automation.
One of the things i have encountered problem is the learning curve for beginners is a little hard. As a beginner when i came to know and was exploring the automation marketing, there were many difficulties i faced with the platform interface and feature.
Zoho Marketing automation had helped me a lot in time efficiency- the automation aspect save the valuable time which help me to focus on other crucial aspects of their business.
It helped me to automate my work with the very automation tools.
Technical compact ability with the latest technology
It help me to close work faster with better visibility at every stage of my work.