Zoho Marketing Automation Reviews: 4.2/5 — Solid Choice

Zoho Marketing Automation provides a comprehensive suite of tools, offering a centralized platform for various marketing needs.

While user-friendly, there may still be a learning curve for users who are new to marketing automation platforms or have limited technical expertise.

Users can tailor campaigns, emails, and workflows to match their specific requirements, enhancing the personalization of marketing strategies.

I've used Zoho Marketing Automation for a few months, and it's been a game-changer for our marketing efforts. The intuitive interface makes campaign creation a breeze, and the automation features save us time and effort. The ability to seamlessly integrate with other Zoho applications streamlines our workflow, providing a holistic solution for our marketing needs. Overall, it's a powerful tool that has significantly boosted our efficiency and campaign effectiveness

While Zoho Marketing Automation offers robust features, I've found the learning curve to be steeper than expected. Customization options can be overwhelming, and some features lack the intuitive simplicity I was hoping for. Additionally, customer support could be more responsive in addressing queries. Despite its potential, navigating the platform has been a bit challenging, and I believe there's room for improvement in terms of user-friendliness

Zoho Marketing Automation has been instrumental in solving our lead nurturing challenges. Before using the platform, we struggled to engage leads effectively after the initial contact. With Zoho's automated workflows, we've set up targeted email campaigns based on lead behavior, ensuring timely and personalized interactions. This has not only increased our lead conversion rates but has also saved us countless hours in manual follow-ups. The platform's analytics further help us fine-tune our strategies, making Zoho Marketing Automation a valuable asset in our marketing arsenal

Iits accessibility and easy to use through zoho

none so far i wish i had more email capacity to send it too

we use multiple softwares to be able to combine all of them together

I have been using Zoho Marketing Automation for more than a year now. I would say it's one of the best tools that I've used so far, very easy to use and the features available in the marketing tool make our job easier. I'm able to schedule multiple email campaigns with personalized features. The implementation is easy as well, we didn't face any issues regarding the implementation process. The best part of the Zoho marketing tool is I'm able to see the reports of sent campaigns and I'm able to analyze the performance of the email campaigns. Not only that, we can customize our reports according to the requirements. The A/B testing feature enables us to test out with different subject and email body, this has made us choose the right way of writing emails for the selected audience. I use Zoho marketing automation almost every day as I work in the email marketing team, there was one incident where we were unable to send a campaign. When we contacted customer support, we got the solution for the problem within a few hours thus, not affecting our work streamline. The integration part has been smooth as well. One account can be used by multiple team members.

One issue that I faced with the Zoho Marketing Automation tool at times the campaign goes for review and it takes time to get the review approved. Sometimes even though the contact list doesn't contain any duplicate fields, it still fails to upload a few contacts.

Zoho Marketing tool has been able to ease our job in setting up multiple email campaigns. Even during the holiday time, we are able to schedule the campaign and get the timely report of the campaign on our email.

What I'd like best about Zoho Marketing Automation is we can easily integrate it to our Zoho CRM and we are able to send automated email campaigns like newsletter, welcome email, and post-purchase email.

I didn't find any issues using Zoho Marketing Automation. If there is, Zoho Support is always there to help.

Automation is one of the problem that Zoho Marketing is solving for us. It helps our organization to lessen manual works and avoid error.

It helps in generating the invoices of software sold automatically. It also generates automatic triggered notifications to all customers. Also, it provides the pending invoices details

It needs strong knowledge of the tool for use. A guide can be helpful. Sometimes it gives error while uploading bulk data. Sometimes it gives issues while syncing the data with our system

It helps in generating invoices in bulk. Also it helps in finding out the pending invoices and sends notifications automatically

It is simple to use, powerful. I can easily manage automation for my marketing activities.

There is nothing to be dislike yet as I am getting quick support.

Earlier I was managing my marketing activities manually and it was taking too much time for me. After using Zoho Marketing Automation I am able to do my all marketing activies in less time.

Throughout my years, as a marketer I've had the chance to dive into marketing automation tools. Among them Zoho Marketing Automation stands out for its range of features and user friendly interface. It has undeniably become a tool, in my marketing toolkit. -All in one solution -User Friendly -Robust Automation -Personlised and Segmentation

Zoho Marketing Automation does have some aspects that could be improved; Learning Curve; Although the interface is easy to use getting an understanding of the automation workflows might take some time to grasp for individuals who are new, to marketing automation concepts. Pricing Options; Zoho provides pricing tiers. While they offer a comprehensive set of features certain advanced functionalities may only be available, in higher priced plans. It's important to select a plan that suits both your business requirements and budget.

Zoho Marketing Automation addresses challenges that marketers commonly encounter and provides solutions. Lets explore some of the problems it tackles and how these solutions benefit users; 1. **Time consuming manual tasks;** Problem; Marketers often spend an amount of time on activities such, as sending follow up emails updating lead information and segmenting audiences. Solution; Zoho Marketing Automation automates these tasks freeing up marketers valuable time to concentrate on initiatives. Through automated workflows leads can be. Engaged without the need for intervention. 2. **Lack of personalization;** Problem; Using marketing messages results, in engagement rates as they fail to resonate with individual recipients. Solution; With Zohos segmentation and personalization features marketers can create targeted campaigns based on user behavior, preferences and demographics.

It has many integration and marketing solutions like sms integration, ads platforms integration etc just like an Omni Channel approach.

Pricing structure not available on website, you have to share your contact details to get the quote.

Integrate all the social platforms at one place and manage all of that from a single place thats what I loved as we don't need to open every single social media platforms individually. Track performance of every social platform engagement rate, follow etc from one place.

What Makes Zoho Marketing Automation Amazing is the ease of using it. It augers well with other Zoho tools It makes marketing effortless thanks to it's multiple features It's easy to customise to meet business needs

I haven't had any bad experiences with this product.

We use this product as a marketing analytics solutions and it has been great as a marketing platform

Easy to learn and easy to use. I really appreciate how simple my work became when I had Zoho to reference and help me maintain accounts. A great solution.

Can't think of anything I didn't like. It wasn't bad.

Keeping my data organized, referencing clients for contracts, building leads, and making a lot of emails! Used Zoho to manage our social media a bit too. It was good.

The integration with our existing Zoho CRM portal helps with seemlessly linking our marketing campaigns with various categories of existing clients listed in our CRM.

Nothing to dislike about this tool. It does the job as expected, and I look forward to exploring this tool more often.

Helps speed up our planned marketing campaigns and to target the potential list of customers to add to our business and also helps in targetting existing customers for upsell/cross sell

Behavioural Targeting is one of the best features in Zoho Marketing automation tool

-High price makes small scale startups unaffordable.

-It heps us to see how a visitor interacts with your website in terms of page visits and link clicks.

Having so many tools in one dashboard means I don't have to use 5 separate websites to do the same tasks.

Nothing so far all working well no issues

We need to know the craft and trade shows we go to are worth while with zoho we track visitors to the stall to the end purchase via unique discount codes and urls.

I really loved the Account-based marketing function, this is very helpful for me as I run campaigns on selected accounts of photographers, it's also impactful as I can run on very selected accounts.

There is the only thing I dislike about Zoho is the contract negotiation as it takes a tremendous amount of time and makes it difficult for us during conversations rest everything is good.

As one of the best features of Zoho I use ABM to run campaigns on selected photographer accounts, Zoho Marketing Automation this process is really seamless and easy to do and the cost of this platform is great. It benefits me in saving time and being at ease.

The way the emails are configured to send to multiple prospects or customers

The tracking of the email activity is not straightforward and requires complex and many actions to be performed

It's benefiting to send email campaigns to all the customer so that we can run campaigns to rmarket products

Que puedes integrar todas tus plataformas digitales

Que si no tienen conocimientos es dificil enlazarlos

Una plataforma que puedes integrar distintos softwares y redes sociales

It is very easy for the sales team to follow up on leads and efficiently convert them to sales through automation. Manual jobs have been reduced after using Zoho marketing automation.

Nothing as of now. Pretty much everything works good for us

It eases the process of old methodology and this automation helps other team members to track the progress and status.

Zoho marketing automation is best marketing solutions which helped to track and progress our day to day activities and it's features are really very very effective which will helps automate your marketing needs as well company growth

There nothing much to dislike about the software everything is good and some additional features are to added.

Zoho marketing automation is best marketing solutions which helped to track and progress our day to day activities and it's features are really very very effective which will helps automate your marketing needs as well company growth

This CRM software is easy to use and seamlessly integrates your email and other products. It is a one-stop solution for all lead, account, and contact management.

It doesn't integrate well if you connect it with many tools. It is suitable for small usage and not overall implementation at a higher level.

Customization capability is its best feature. You can create custom modules for contacts, accounts, opportunities, etc. Even a person with no technical know-how can master customizing Zoho CRM.

It's very informative with the insights. Reports for everything you need one for. Has great workflow creation that helps you place the right marketing emails to the correct leads.

That it's not free!! Lol. It's okay though because it's really not that expensive compared to others and the amount of product that comes packed into it. There's really nothing to dislike.

Customer conversion. It's a really good tool that I can integrate many of other products into. It will identify what my customers interact with and target that niche with that certain customer for marketing. So simple!!

Stages arrangments in the Enquiries/ Deals pipelines

The weekend support through email - It would be better if online 24X7.

Segmentaion of all customer/Client Deals & enquiries

Ease of use. Integration and functionality.

Difficult to navigate sometimes. They constantly change format.

Unlimited automated emails; Touchpoints; Complete lead management

I like its integration between other apps and platforms. Also how it allows you to follow the customer journey

I would like if it could do more accounts

Understanding customer behavior. What they do, when they do it and how long they stay on a particular page etc

Efficiency increment for our portfolio management.

Nothing to be declared so far everything seems ok.

Marketing management got better

I love that this is an all-in-one solution to marketing, website integration, emails, customer journeys, surveys, plus so much more! It really connects all the dots between the Zoho apps used in marketing to fully nurture leads. It opened up a whole new world for me and my team so we can automate more, and keep us focused on the bigger tasks we deal with day-to-day.

This app has a lot of layers and integrations giving it a big learning curve. It took me a while to figure out and manage, but thankfully the Zoho team has been helpful with one-on-one sessions and their webinar series.

I'm now able to have an intelligent customer journey that is fully automated with text messaging, emails, CRM talkback, tagging and really just opening up a whole new world for how we communicate to our leads and buyers. Smart Pop-ups for my website is a problem solved. I like that the embedded code from Marketing Hub on my website keeps things very easy so I don't have to utilize third-party plugins from Wordpress. Make changes in Hub and refresh my website and boom! it's live. Tying in all of the apps and features solved my biggest dilemma since starting with Zoho. As a small team of employees, this allows us to operate as if we were a massively large scaled company. You would think we were a team of 100+ people. :-)

Incredibly extensive toolset for creating and managing leads but more importantly for outlining, documenting, and tracking the entire process from lead generation to sales follow-ups, all packaged in a well-designed user-friendly package. This is Zoho's newest product, I believe, and easily its most mature. This can be seen most prominently by allowing easy integration with already existing enterprise web apps.

There's some duplication of setup, particularly in syncing services. A clear onboarding process would be helpful, despite the clean and accessible dashboard. No integration with Zoho's own forms app? Or am I missing something?

Up till now, I'd yet to discover a marketing hub with bleeding-edge ability to integrate with existing web apps and to bring all the possible tools together in one dashboard. A seemingly impossible task Zoho has done with aplomb.

Creating email marketing campaings for our lead base, and tracking opens/clicks makes Zoho Marketing Automation a very handy tool.

The reporting funtion can be combersome. It took a while for me to understand. Also, I find it upsetting that MA doens't run congruently with campaigns.

Zoho MA helps us stay ontop of our lead base. After going through MA, our sales team can see which leads are qualifed to speak with.

Its increases our revenue and implementation is ease.The features of this product is very reliable to the business

some of the metrics not be tracked if its implemented this will give awesome response

It will increases our returning customers and increse our revenue by xxx%,which gives us big positive impact on our business.

1. Easy to configure 2. User friendly controls

1. No customization for image position available for smart - pop up. Have limited options. 2. The color settings for button don't work somtimes. Nothing happens when clicked to change the color. 3. Can't add font types 4. Overall limited options for customization in smart -pop up

We are benifitting from using Survey forms in Zoho.