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Zoho Marketing Automation
Streamlined Marketing Success
4.2
(75)
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Zoho Marketing Automation Pricing Overview

Zoho Marketing Automation Pricing Plans
Free trial
Subscription
Zoho Marketing Automation has 2 pricing plans, from $29.00 to $58.00. A free trial of Zoho Marketing Automation is also available. Look at different pricing plans below and see what tier and features meet your budget and needs.
Standard
$29.00
/ month
Premium
$58.00
/ month
Pricing information for Zoho Marketing Automation is supplied by the software vendor or retrieved from publicly accessible pricing materials. The pricing details were last updated on February 18, 2024 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Zoho Marketing Automation Pricing Reviews

Mid Market (51-1000 emp.)
Aug 30, 2023
 Source
Overall Rating:
5.0
RR
Rajeeb R.
Founder
Share
"A Marketing Automation Tool Kit"
What do you like best about Zoho Marketing Automation?

Throughout my years, as a marketer I've had the chance to dive into marketing automation tools. Among them Zoho Marketing Automation stands out for its range of features and user friendly interface. It has undeniably become a tool, in my marketing toolkit. -All in one solution -User Friendly -Robust Automation -Personlised and Segmentation

What do you dislike about Zoho Marketing Automation?

Zoho Marketing Automation does have some aspects that could be improved; Learning Curve; Although the interface is easy to use getting an understanding of the automation workflows might take some time to grasp for individuals who are new, to marketing automation concepts. Pricing Options; Zoho provides pricing tiers. While they offer a comprehensive set of features certain advanced functionalities may only be available, in higher priced plans. It's important to select a plan that suits both your business requirements and budget.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Zoho Marketing Automation addresses challenges that marketers commonly encounter and provides solutions. Lets explore some of the problems it tackles and how these solutions benefit users; 1. **Time consuming manual tasks;** Problem; Marketers often spend an amount of time on activities such, as sending follow up emails updating lead information and segmenting audiences. Solution; Zoho Marketing Automation automates these tasks freeing up marketers valuable time to concentrate on initiatives. Through automated workflows leads can be. Engaged without the need for intervention. 2. **Lack of personalization;** Problem; Using marketing messages results, in engagement rates as they fail to resonate with individual recipients. Solution; With Zohos segmentation and personalization features marketers can create targeted campaigns based on user behavior, preferences and demographics.

Mid Market (51-1000 emp.)
Dec 28, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Ease of use"
What do you like best about Zoho Marketing Automation?

Its easy to set up a marketign campaign, also essy to leversge insghts.

What do you dislike about Zoho Marketing Automation?

Its not the fastest solution in the market, even being SaaS

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Marketing campaigns at low cost

Small Business (50 or fewer emp.)
Aug 31, 2022
 Source
Overall Rating:
5.0
AD
Akshata D.
Marketing Consultant
Share
"One stop to streamline all Multichannel Marketing Automations. Improve business process outcomes."
What do you like best about Zoho Marketing Automation?

I really loved the Account-based marketing function, this is very helpful for me as I run campaigns on selected accounts of photographers, it's also impactful as I can run on very selected accounts.

What do you dislike about Zoho Marketing Automation?

There is the only thing I dislike about Zoho is the contract negotiation as it takes a tremendous amount of time and makes it difficult for us during conversations rest everything is good.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

As one of the best features of Zoho I use ABM to run campaigns on selected photographer accounts, Zoho Marketing Automation this process is really seamless and easy to do and the cost of this platform is great. It benefits me in saving time and being at ease.

Small Business (50 or fewer emp.)
Sep 06, 2022
 Source
Overall Rating:
5.0
JC
Josh C.
Graphic Designer
Share
"Great way to track leads from our craft shows through completed web orders"
What do you like best about Zoho Marketing Automation?

Having so many tools in one dashboard means I don't have to use 5 separate websites to do the same tasks.

What do you dislike about Zoho Marketing Automation?

Nothing so far all working well no issues

What problems is Zoho Marketing Automation solving and how is that benefiting you?

We need to know the craft and trade shows we go to are worth while with zoho we track visitors to the stall to the end purchase via unique discount codes and urls.

Mid Market (51-1000 emp.)
Aug 17, 2020
 Source
Overall Rating:
4.0
Muhammad S. avatar
Muhammad S.
Operations Manager
Share
"All In One Marketing Solution, beyond your expectations"
What do you like best about Zoho Marketing Automation?

It does have plethora of advanced features that make us loyal for Zoho MarketingHub since last couple of months, such as easy integration with numerous apps, customer journey tracking, online surveys, customer data management, quick data filtration, and a lot more features which helps our business to go in the right direction.

What do you dislike about Zoho Marketing Automation?

Well, overall it does not have any major issues, but some minor issue that we dislike includes having not detailed documentation, fields limitation, glitches while working with huge data, and lack of regular updates to fix the bugs sometime make it really worse. It does have compatibility issues with Mac, some features are not working properly until you install additional app.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Worked on automation of lead integration, managed all customer campaigns in a very organized way directly in CRM easily, it really helped us to track all communication between customers, reduced our cost, time, and improved performance with timely analytics, so we can also plan our all new strategies with current market situation.

Small Business (50 or fewer emp.)
Jul 24, 2023
 Source
Overall Rating:
5.0
Mohammed Munavvar M. avatar
Mohammed Munavvar M.
Deputy Assistant Manager In Ecommerce & Digital Marketing
Share
"Looks like it can be integrated with almost any marketing platform, loved it"
What do you like best about Zoho Marketing Automation?

It has many integration and marketing solutions like sms integration, ads platforms integration etc just like an Omni Channel approach.

What do you dislike about Zoho Marketing Automation?

Pricing structure not available on website, you have to share your contact details to get the quote.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Integrate all the social platforms at one place and manage all of that from a single place thats what I loved as we don't need to open every single social media platforms individually. Track performance of every social platform engagement rate, follow etc from one place.

Small Business (50 or fewer emp.)
Oct 31, 2022
 Source
Overall Rating:
5.0
Karthik . avatar
Karthik .
Founder
Share
"Zoho Marketing Automation is very best marketing automation tool"
What do you like best about Zoho Marketing Automation?

Behavioural Targeting is one of the best features in Zoho Marketing automation tool

What do you dislike about Zoho Marketing Automation?

-High price makes small scale startups unaffordable.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

-It heps us to see how a visitor interacts with your website in terms of page visits and link clicks.

Small Business (50 or fewer emp.)
Jul 09, 2021
 Source
Overall Rating:
4.0
RD
Rajdeep D.
Founder And Ceo
Share
"A good and easy to use tool"
What do you like best about Zoho Marketing Automation?

I'm using Zoho for a very long time. So, I'm one of their old customers. The ease of setup, access and multiple features makes them great. Also the simply and budget-friendly pricing makes me happy.

What do you dislike about Zoho Marketing Automation?

The thing I dislike the navigation to different options. Sometimes I can't find what I'm looking for.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Everything at one place.