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Zoho Marketing Automation Reviews: 4.2/5 — Solid Choice
Zoho Marketing Automation is a comprehensive marketing automation software built under the Zoho ecosystem specifically to manage marketing activities across multiple channels seamlessly. The platform is designed to assist marketers in planning, managing, and tracking marketing campaigns across various channels such as web, email, social, and even SMS and offline channels. It provides automation tools that can offer personalized experiences across different touchpoints.
| Company | Zoho Corporation |
|---|---|
| Year founded | 2000 |
| Company size | 10,001+ employees |
| Headquarters | Chennai, Tamil Nadu |
| Social Media |
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Training | Documentation |
| Languages | English |
Compare Zoho Marketing Automation with other popular tools in the same category.
The content templates are amazing and I believe anyone with little to no coding knowledge can design good email content pieces, It's like Canva on steroids built for email marketing
The UI can be improved, it looks pretty much similar to other Zoho product UIs. Since it's a creative product, the UI can be more graphically intuitive.
It's helping marketers send automated emails to prospects at scale. Plus the core problem it solves is the design elements for the email content which I struggled with a lot (I'm from a non-coding background BTW). It is making the email content creation process easier for the non-coders with its email content preset library!
I like the way the web forms integrate easily into a website. And the fact that Email workflows are triggered based on status is just amazing. I find it very good to be able to scheduled reporting. It has a much easier-to-use interface as compared to other automatic software. Last but not the least, it makes communication with clients so much easier!
The fact that social media interactions are not captured is a little frustrating. They should work on improving documentation of how each field works Some of the field mappings between Leads and Deals are not always perfect, they tend to vary
It has helped me alot in improving the efficiency of my empoyees and making it possible to do more in less it. It has also helped me in increasing client retention and satisfaction and further, it had help saving deals that would otherwise had been lost
The platform is the best for personalized email marketing campaigns, and the personalization future is easy to use as well as quick. I have been using this email marketing platform to run and streamline all my different email marketing campaigns needs.
The UI UX could have been a little better. It could be a little complicated for first time users and it did take me quite some time to get used to it. If the platform could come with ease of access, it would be perfect.
Sorting and streamlining all my email marketing campaigns. Zoho just makes it so easy and automated that I don't even have to look at it, it just runs on its own!
Email campaign builder, Journey, segmentation
Native integration with their own products
Candidate marketing and employer branding
Easy to integrate with the other Zoho products, outstanding automation features.
I have had a problem with customization; this should be easier. Need more customer support.
Allows me to level up and supercharge my marketing campaigns, free a lot of my valuable time and increase productivity.
The UI/UX is good. The tool is intuitive and makes my scheduling easier. I am able to manage the campaigns efficiently with the help of this tool. It has a bundle of sub tools which are quite useful.
Since marketers use it, there can be more functionalities with respect to dashboards and analytics. There is more clarity required on what features are coming up as marketers don't like to switch or migrate tools frequently.
We have used this tool to manage our marketing campaigns efficiently. Our social media scheduling has become easier with the help of this tool. Also, we have got some new insights with the analytics part.
I really like how the filter for contact and wordpress plugin to push lead directly into the system.
The documentation are not detail enough and number of custom field limitation.
Automation of lead integration and managing campaign directly inside crm.
Everything that Zoho does its a good thing, and this is another exemple of it.
MarketingHub still needs to be "polished" in some ways, but somehow with just a few month alredy does more than other MAPs on the market.
I'm using MarketingHub to do some lead nurturing.
We pay for the Zoho CRM and the marketig functionalities are a plus, however very little used when compared to our usage of HubSpot.
Even if it has a direct integration with Zoho CRM IMO the Zoho Marketing Automation it's not enoughly attractive for us to completely switch from HubSpot
It's connecting the list of contacts from Zoho CRM and helping with the reach out to these contacts
Its easy to set up a marketign campaign, also essy to leversge insghts.
Its not the fastest solution in the market, even being SaaS
Marketing campaigns at low cost
Analyze visitors and their actions. Then analyze behavior and set goals. Give me help to make them customers
Track all pages on site, workload sometimes is too much to handle
Help manage marketing activities across multiple channels
I so wish I can use Marketing Hub, I've spent hours trying to figure out how to just get a journey setup
My experience has been quite frustrating. Although, the concept and vision of what you will eventually be able to do with MarketingHub is quite amazing, the back end bugs that still need to be fixed, will prevent you from doing magic right now.
Website goals and events: These are working but to a point. They sometimes have a delay which can cause problems when you need/want something to happen based on one of the goals or events.
It's a visually appealing platform for creative types
It's fairly difficult to find your way around the platform. Needs a bit of work.
It assists in automating simple email and marketing campaigns.
Email Templates are decent enough, graphics are nice
Load times are shocking Forms are not editable to suit your website ROI tracking is almost impossible Journeys constantly lock up, don't work. No Live Chat support No Phone support No ability to really transfer any actionable data across to CRM Data does not connect well with other Zoho apps Unintuitive Constantly crashing. Painful to set up, painful to maintain No one knows how to use it correctly, or to get the functionality out of it that it claims to have, and I have spoken to developers all across the world.
We are trying to engage with our prospects via various marketing mediums, Google, Facebook, Linkedin, Twitter and others, track who is engaged with our posts who visits our website from the posts, or any of our customers that visit our site, so we can score them, and connect with them and have meaningful conversations with them. it's doing none of that.
It's incredibly powerful and offers a vast library of tools. There a lot of ways to review performance reports, and the main campaign builder is relatively simple to use. It also syncs with many of the other Zoho products; integration and tracking stats in the other tools within the suite we have was very important to us. The journey builder is also a real boon, and while we haven't implemented the customer journeys yet, we are working on building the campaigns to use in journeys, and look forward to launching it.
Unfortunately the syncing frequently does not work like it is supposed to, and I am not speaking of only user errors here. Also, we thought that the web assistant based scoring to help us qualify leads would be based on cookies, or be syncable with Zoho Surveys or Zoho Forms, but actually it ONLY works if a prospect signs themselves up through a Zoho MarketingHub form, which has a mandatory double opt-in feature creating more obstacles for the end user. This was not clear until we asked someone why the Zoho Forms we had integrated in the MarketingHub Lead Gen tool weren't working to give our prospects scores. Additionally, the emails send through Zoho are going to spam more often than our emails from other email campaign building services. This includes emails being sent to staff members. Combining this with the double opt-in requirement means that we're basically not able to use web assistant based scoring. (In fact, our VP of Sales didn't even receive the confirmation email after using our Zoho MarketingHub form; another staff member received in their SPAM folder) Also, for anyone who has used other email campaign building tools such as iContact or Constant Contact, the Zoho campaign builder is less intuitive and there's definitely a bit of a learning curve. It is simple, yes, but you will need to unlearn a number of things that you might think are standard across all platforms.
We've gone back and forth with Zoho's customer service for weeks now, in an effort to get something as simple as Lead Scores to push to Zoho CRM. We followed all of the directions to set it up, went through a couple of calls with Customer Service, and have received a series of follow up emails from them saying that their developers have fixed the issue, only to discover that it isn't actually fixed. It's been very disappointing since we worked hard to set up email campaign activity scoring (which DOES work) and we want our business development and sales team to be able to sort using the scores in CRM, but it just won't sync correctly. And I can't stress enough that this is taking weeks. I also want to mention that there is no customer service phone number, ONLY an email-based ticketing service. They will schedule a phone call with you if it is deemed necessary, or if you request one.
