ActiveCampaign for Marketing Reviews & Product Details

Its easy to use to send campaigns to my clients

Nothing at the moment but I have assistant working on it

That I can have all my contacts in one platform to email them

So many awesome tutorials that help you use the software. Super easy to make complicated automations.

There is so much you can do! I am not using the software robots full potential. That's not the fault of the program. It's one of the benefits. But there is a lot of extra software I'm not using

Lead generation and sending emails to a list

Versatility of the program and the ability to copy campaigns and auto responding frameworks. For the entry level user it is very user friendly and easy to learn, for the advanced user there are many options to take advantage of.

Sometimes the windows lag when saving campaigns or auto responder setups.

Able to send emails to my email list without much technologically advanced knowledge. It's a breeze to send thousands of emails with one simple click once you get your campaigns established. Their mobile app makes it easy to review performance throughout the campaign.

I like best how simple Active Campaign is to use.

Sometimes I find it difficult to find things such as the email templates.

Email Direct Marketing, Automation, and funneling.

Automation options for timing and messages

Design elements are a little awkward and

Personalized automations replacing mass email blasts

Powerful automations and highly customizable messaging.

Complicated lists vs tags system. Email drafting could be more intuitive.

Email marketing. Client updates.

Ease of use, base plan & upgrade options, reliability, base plan features

The side panel is a little confusing when searching for features, using "pages" requires a full upgrade (feels expensive - better off going with leadpages and connecting the 2), would like easier contact edit options

Reaching my customers and clients effectively. Onboarding and offboarding are very streamlined. Many opportunities to make my business efficient and scale.

The best thing about ActiveCampagin is its automation.

The reporting function of ActiveCampagin is a little underpowered.

Follow-up with clients and email automations are great.

ActiveCampaign literally offers functionality for every possible email marketing need you could think of. And it's so easy to use. It's like having a full team of administrative staff - except that it's all automated. I literally cannot imagine running my business without it.

I still need to do a study hall to fully explore the functionality however it's pretty easy to figure it out.

Effortlessly integrate with multiple platforms to automatically capture leads into the right email flow sequence.

unlimited automations along with the powerful customization

the interface needs a splash of color along with improved navigation and design. Everything is organized in black and white text lists, it seems very beta-softwareish. I would much prefer a more polished, refined and colorful look with color customization choices. If I could take the look and customization of ClickUP and mix it with ActiveCampaign's powerful brain and functionality I would be super happy!!

I was looking for an email auto-responder and AC does a great job. I also love the powerful automation features plus the unlimited abilities. It allows me to create anything I can think of without restraints which feels very empowering.

Ease of reporting. Ability to share/copy templates across different company accounts.

Took a bit of effort for the initial set up and would have liked a bit more assistance.

Easily tracking client engagement with email campaigns.

All the features they have. They are a great mkt hub from lead scoring to marketing automation. It is so easy to use, onboarding my team was a piece of cake!

Some of those features don't have the capabilities you need, or doesn't compare to competitors.

Building a marketing hub, they connect it all in one place.

Talented sales and support staff for all customer touch points.

I brag to my colleagues that this is a quality company to deal with,,,no complaints.

Email automation that was far too costly of a feature in our last CRM platform.

I love how simple it is to use. The live support is also fantastic. I have used other systems in the past and this is by far the best.

I occasionally have issues integrating Zapier with Active Campaign

Automating my business so i can spend more time doing what I love.

A great system that gets results and provides valuable insights and data.

I wish the templates and options for email campaigns were a little easier to use.

Lead conversion for website and SOI/network leads as well as website integrations. We have realized the value in the data that the system provides, which allows us to innovate, pivot, and solve problems.

The help and the support when starting !!

I don't know what to say on this, really.

We have been able to automatise some prospecting work. It is really useful for our activity.

So easy to set up campaigns and learn the in's and outs of email marketing.

Sometimes the interface makes it hard to find what you need to find.

Keeping track of my marketing list. Communication and segmenting my lists.

I like how automations can be build as well as how the tags are managed. Possibilities are endless.

I find some features to be unnecessarily complicated

I'm sending marketing emails on ActiveCampaign. I get most benefits from there

All-in-one platform that's easy to use and doesn't sacrifice quality.

Landing pages can be easier to build, but this is a new feature and I know it will improve over time.

We are providing a marketing automation platform to our clients.

The ease at which you can set up email automations and the customer service support is excellent for trouble shooting issues

Some of the interface is a bit confusing

Automating and segementing leads. Segmentation is allowing for easy lead generation and personalisation