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Instapage Reviews & Product Details
Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.
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| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Instapage Pros and Cons
- You get a ton of customizable templates
- You get to use a drag-and-drop builder
- You can set up an account very quickly
- Instapage pricing gets expensive quick
- It’s hard to do custom code
- The mobile responsiveness of landing pages is hit-or-miss
Compare Instapage with other popular tools in the same category.
The simplicity of building with Instapage made it effortless to launch pages for clients
I possibly don't use it to its full potential but page analytics such as time on page, scroll depth, etc
Sending ads traffic to a full site designed for SEO lowered our conversion rates. Building a simple page for PPC traffic increased the conversion rate for all customers that have used it
It's super intuitive and easy to use. I like that you can drag and drop! Support is also SUPER HELPFUL, I have never encountered a time where support didn't problem-solve my issue!
I wish that mobile could be separately customized and adjusted without it compromising the desktop.
1. Gaining leads from form fills 2. Integrates with our CRM (Hubspot)
I really like the drag and drop system, very easy. Also the support team is very quick and helpful
Maybe price is a little bit higher than other options
A lot of time of development or developer team
I can get a landing page up in a matter of minutes. I don't have much in the way of design skills, but if I'm in a pinch I can get something that looks good on my site really easily
Wordpress integration is a little wonky. I wish the whole platform integrated directly into the WP backed to simplify things. If you want to switch subscription levels you have to create an entirely new profile and migrate your existing pages.
It can be hard to get design and engineering resources. So if I can remove those hurdles from my daily routine I can be a lot more agile launching marketing campaigns
We've been using Instapage for over four years for our agencies and have tried other alternatives. The proof in the pudding is that we can create landing pages 4-5x quicker than directly in WordPress, meaning we can scale and make more money.
Obviously, it's a paid service, but worth it.
We can create landing pages in a concise time frame that our clients are impressed with. This allows us to scale.
Simple integrations to many 3rd party apps like Google Analytics and HubSpot
Re-generating mobile versions of landing pages can be time-consuming since the automated mobile generation isn't always perfect.
It's easy to implement conversion tracking, so we cut out any back-and-forth with a client's web developer when implementing tags or integrations with tracking services.
The performance, use experience and team response
Price and more integrations to give more experiencie to customers and users,
Build faster landing page
An elegant system that allows pretty much anyone on the team to make design and copy updates and run experiments. We also use it in scrappy ways to experiment with products and features without taking up valuable engineering time. The Instapage team is highly responsive, and helps with custom features the platform doesn't support.
Some limitations around A/B testing, and some extra work needed to integrate with our systems.
Fast and frequent landing page optimizations that have improved lead capture and conversions. Rapid prototyping of new customer experiences and products.
The platform is very easy to use. Creating landing pages for ads and other marketing efforts was important to us. Instapage made this transition very easy.
The platform could be more intelligent. For instance, if you delete a test lead or a duplicate lead from a page, the platform continues to count the deleted leads as conversions. While I love the site builder, it seems as though they have stopped innovating as it does not have the native ability for popups, sticky bars, and updated templates.
We needed the ability to create landing pages on the fly. Not only has it allowed us to track conversions for various marketing campaigns it also has been a great solution to integrate with our Google Ads.
the bloco arrangement, it is so fluid to work
the integration with responsive items, like show up when scrolling on boxes and things like that
i need a landing page for create awareness, and works perfect for that, i'm still working on my callbacks