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Instapage
Instapage is where conversions happen
4.3

( 478 )

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Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
TM
Tatiana Muntean
Felix
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Ask Questions about Instapage
What Instapage is best for?
How does Instapage compare to Unbounce?
What are the pros and cons of Instapage?
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
Instapage video thumbnail
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Instapage Screenshots
Instapage screenshot 1
Instapage screenshot 2
Instapage screenshot 3
Instapage screenshot 4
Instapage screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 15, 2025
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Mar 04, 2023
 Source
Overall Rating:
5.0
ZW
Zack W.
Founder
Share
"Complete Landing Page Builder With Amazing Support"
What do you like best about Instapage?

Instapage makes it very easy to make professional landing pages that convert at a very high rate. I love how much freedom you have to move things around design-wise instead of being locked into a template like other landing page builders. I also love the heat maps and the data you get back. Very good product.

What do you dislike about Instapage?

I don't like that they limit you to 30 total pages. To get 60 pages, they double the price without any discount and make you pay a full year in advance. This makes agency owners like myself look to other platforms for various tasks. There should be an agency rate with unlimited pages (like ClickFunnels has). I would pay more for an agency rate, but I'm not willing to go 30 pages at a time paying a year in advance.

What problems is Instapage solving and how is that benefiting you?

Instapage helps me quickly build professional landing pages for lead generation. It's easy to A/B test and duplicate pages for other offers. This helps me get strong results for my clients at scale.

Small Business (50 or fewer emp.)
Feb 28, 2023
 Source
Overall Rating:
5.0
MH
Maggie H.
Founder
Share
"Great Hands-On Customer Service"
What do you like best about Instapage?

When we started looking for a replacement for our previous clunky landing page builder, Instapage stood out from the competition. And then, when we started having conversations with them, they blew them out of the water! Our engagements with the team are informative and helpful in completing our goals. When working through challenging projects, they are willing to jump on calls even weekly to ensure we get the help and support we need! And the product itself is user-friendly. We had a landing page up and running within one day! Plus the heatmap...we love the feedback we get from the heatmap!

What do you dislike about Instapage?

The analytics leave a little to be desired. But in the short time we have been with Instapage they have consistently been adding new analytic features, so it is getting better!

What problems is Instapage solving and how is that benefiting you?

Instapage is helping us better connect with our consumers through visual storytelling on our landing pages. Our webpages focus on being more informative, so the visual storytelling of our product (education) is essential for our lead generation.

Mid Market (51-1000 emp.)
Feb 07, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy Peasy!"
What do you like best about Instapage?

It's a very easy to use/learn platform! Anyone can use it! The support team is great.

What do you dislike about Instapage?

Some features are limited, many things are tedious to build through instapage (like tables). Background shapes are hard to manipulate.

What problems is Instapage solving and how is that benefiting you?

It is providing us a space to build out landing pages.

Mid Market (51-1000 emp.)
Jan 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Scalable solution for agencies"
What do you like best about Instapage?

Easy to build conversion focused landing pages, ability to scale for agency growth easily and get pages published without using up dev resources. Similar to Unbounce, but easier to use.

What do you dislike about Instapage?

Some limited design functionality, like no image sliders unless you pay for extra production hours. Would be nice to be a bit more customizable if needed for design elements.

What problems is Instapage solving and how is that benefiting you?

Helps our agency launch and test new CRO focused landing pages easily. Ability to improve conversion rates long term for clients. Helped clients grow lead volume.

Mid Market (51-1000 emp.)
Dec 12, 2022
 Source
Overall Rating:
5.0
Lucian M. avatar
Lucian M.
Customer Relationship Management Specialist
Share
"Great tool with amazing customer support"
What do you like best about Instapage?

How easy is the drag and drop UI and the ease with which you can integrate other 3rd parties

What do you dislike about Instapage?

Should have made a bit clearer differentiation in Landing Pages/Experiments

What problems is Instapage solving and how is that benefiting you?

Creating multiple Landing Pages that convert in a easy non-technical way

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
SN
Seyf N.
Managing Director
Share
"Instapage Review"
What do you like best about Instapage?

I love how simple it is to create landing pages at scale. You don't need to be a developer to create landing pages at scale. Integrating your domain is also super easy as well.

What do you dislike about Instapage?

I just wish that they had a few more features instead of relying on finding javascript/css to make it happen. For example, a floating call button for mobile devices would be ideal. I also wish that the analytics included what types of conversions were fired off and going into more detail.

What problems is Instapage solving and how is that benefiting you?

It is helping us create landing pages at scale and to increase our turn around times for our clients. It has been a center piece for all of our Google ads campaigns and has helped increase our conversions for our clients.

Small Business (50 or fewer emp.)
Nov 07, 2022
 Source
Overall Rating:
5.0
SS
Safell S.
Marketing Manager
Share
"Customer service was quick and helpful!"
What do you like best about Instapage?

Instapage is truly great because you can use it intuitively, and it gets the job done. What I was really impressed about was their customer service, I tried their live chat for the first time and it was incredibly quick in response and I got the assistance I needed.

What do you dislike about Instapage?

The conversion tracking on the platform itself is not super insightful. The 'links on page' are also not accurate or at least they are a bit confusing. Another thing is in terms of image features, it would be great if we could add text on top of pictures and overlay.

What problems is Instapage solving and how is that benefiting you?

Creating landing pages without the need for code, and easily editable. That benefits me because I don't need the help of our developer to do my job, and I can get landing pages out fast.

Small Business (50 or fewer emp.)
Oct 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple and Effective Tool!"
What do you like best about Instapage?

Instapage has been very accessible for our team. It gets the job done, and their support team is very helpful and responsive!

What do you dislike about Instapage?

The platform has been very helpful for our needs.

What problems is Instapage solving and how is that benefiting you?

We needed to transition some of our pages off of our account and onto a client's. The team explained the process and it seems like it will be a smooth transition.

Small Business (50 or fewer emp.)
Sep 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform with AMAZING customer support."
What do you like best about Instapage?

I really liked how user friendly the drag and drop features were. The best part of my experience was the helpful chat support.

What do you dislike about Instapage?

It took me sometime to figure out how to connect all of our various tracking pixels and make sure that was set up properly, but the interface was easy to use.

What problems is Instapage solving and how is that benefiting you?

Allowing our brand to design unique landing pages for giveaways or one-time projects that we could not easily design pages on our website for.

Small Business (50 or fewer emp.)
Sep 17, 2022
 Source
Overall Rating:
5.0
Sandeep D. avatar
Sandeep D.
Chief Executive Officer
Share
"Instapage is realy wonderful tool for creating landing pages and boosting your sales."
What do you like best about Instapage?

Instapage offers a fantastic landing page builder tool, allowing us to optimize the LP with insights from deep analytics and heatmaps. It also allows flawless integration with Google ads.

What do you dislike about Instapage?

It's a little pricey than other LP tools available and does not meet the budget of smaller startups. Instapage should also allow a few plans with lower costs to cater to the startup's needs.

What problems is Instapage solving and how is that benefiting you?

Instapage makes it easier for marketers and agencies to build powerful landing pages. It also makes it easy to integrate forms and test different landing pages for performance and conversions.