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Instapage
Instapage is where conversions happen
4.3

( 478 )

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Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
TM
Tatiana Muntean
Felix
Instapage Categories on Findstack
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Crevio
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5.0

( 1 )

$29.00/month
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Ask Questions about Instapage
What Instapage is best for?
How does Instapage compare to Unbounce?
What are the pros and cons of Instapage?
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
Instapage video thumbnail
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Instapage Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 18, 2025
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Apr 15, 2016
 Source
Overall Rating:
5.0
SK
Siva K.
Freelance Software Developer
Share
"The best landing page designer I ever used"
What do you like best about Instapage?

Instagepage has an excellent drag and drop design tools. It also offers every single feature you can expect from a landing page design product.

What do you dislike about Instapage?

For the past few months, I never came across a thing that I disliked.

What problems is Instapage solving and how is that benefiting you?

I was able to update the designs frequently. It was useful to try lot of variations.

Small Business (50 or fewer emp.)
Apr 15, 2016
 Source
Overall Rating:
5.0
RK
Rhys K.
Co Founder
Share
"Instapage is epic"
What do you like best about Instapage?

Instapage offers an easy to use, detailed landing page builder and exceptional service. Seriously they're all over it. I look forward to growing with Instapage ovetr the next few years and beyond feeling comfortable they are the best.

What do you dislike about Instapage?

There could be more templates, I'd like to see some more imaginative designs but I'm sure they'll come. I'd also like to see them take the bull by the horns from an expertise point of view and get more content about landing pages out there.

What problems is Instapage solving and how is that benefiting you?

It gives me an opportunity to create more leads. I conceed I haven't found the magic formula yet but it'll come. In the meantime I've managed to get something online that people can see.

Small Business (50 or fewer emp.)
Mar 31, 2016
 Source
Overall Rating:
5.0
WS
William S.
Ceo And Co Founder
Share
"The best solution for if you are strating a Business"
What do you like best about Instapage?

The way it works and how simple it is to create awesome looking pages without being a designer and without knowing anything about coding. As well the support was perfect and extremely fast. Perfect!

What do you dislike about Instapage?

The possibility to upgrade is too easy to do and if you click the wrong button you automatically pay 1 year. That is not an issue, make a "are you sure" button and the problem is solved.

What problems is Instapage solving and how is that benefiting you?

I was looking for an intuitive landing page for making lead generation through A/B testing and Instapage worked perfectly for my objective. We make leads with fancy pages!

Mid Market (51-1000 emp.)
Dec 01, 2015
 Source
Overall Rating:
5.0
AH
Art Burke • H.
Executive Career Coach & Consultant
Share
"Instapage Service"
What do you like best about Instapage?

Like many products today, Instapage offers different levels of subscription, including the basic or free service. The free, without obligation is a nice feature in order to see if what is offered fits your needs and expectations. Instapage offers many different landing page options so the end user can choose what suites their need. Additionally, their dashboard layout and alert notifications are "state-of-the-art, extremely helpful and easy to manage. Adding a landing page service to my website was a new venture for me, and while the process is simple, I was absolutely amazed at the response and follow-up I received from their technical support to my questions and the additional help provided that included a little tutorial help to not only get my landing page up and running but how to effectively use and manage it. NEVER once did anyone at Instapage imply they could not provide help to me at the free service level as many other providers do. After the great technical support and general help I received and having my Instapage landing page in place and functioning, I've upgraded to one of their paid subscription services. If you are considering a landing page for your website or Blog and you are a novice like me, I highly recommend trying Instapage first.

What do you dislike about Instapage?

Nothing. Everything Instapage offers is easy to understand and manage.

What problems is Instapage solving and how is that benefiting you?

I provide a service, opposed to online retailing so I was look for a method to bring people to my website and the Instapage services helped me address the need.

Small Business (50 or fewer emp.)
Nov 24, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Creating sales pages has never been more FUN!"
What do you like best about Instapage?

I love the intuitive interface. When I create sales pages I add videos, images, headlines, texts with one click and drag them around the page to put them where I want it. EASY! This was exactly what I was looking for, and it paid itself off in all the extra sales pages I felt inspired to create!

What do you dislike about Instapage?

When i share it on Facebook the preview & thumbnail looks like it's spam. Not so bueno.

What problems is Instapage solving and how is that benefiting you?

Creating sales pages

Mid Market (51-1000 emp.)
Nov 23, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Love Instapage! "
What do you like best about Instapage?

I love the simplicity of it. I'm not a designer and I have very little time to focus on the design of the page so the simplicity was key for me. I also really like the new chat functionality.

What do you dislike about Instapage?

There not much that I don't like but if I have to say anything I dislike having to upload images. It would be great for Instapage to have a photo library available within the tool.

What problems is Instapage solving and how is that benefiting you?

Responsive design! Plus, I need to launch campaigns very quickly and Instapage allows me to do so while giving me time back to focus on strategy.

Small Business (50 or fewer emp.)
Nov 21, 2015
 Source
Overall Rating:
5.0
EB
Eddie B.
National Account Executive
Share
"Anything becomes possible with Instapage!"
What do you like best about Instapage?

My entire marketing plan went from a dream to reality when I found Instapage. I am now able to create professional looking optimized pages that I previously would have had to spend hundreds of dollars on and have no control over. With Instapage, I can create as many pages as I want and my cost does not change, plus I have total control over the page and can make modifications on the fly and not have to wait days as I did before when I was using designers. But, that's just the beginning, what is the most impressive to me, without a doubt, is the support you receive from the Instapage staff. Most likely you will never need them because they have tutorials on literally every question you could possibly think of to ask. Further, they provide regular articles with the most up to date information on how to make your page a success. Instapage has my excitement level over online marketing higher than it has ever been because I know anything is possible with tools, tutorials, and support they provide. Thank you Instapage! ~ Eddie Bonuchi

What do you dislike about Instapage?

There is nothing I dislike about Instapage. If you use them, you to will see they are the best marketing tool you will ever come across.

What problems is Instapage solving and how is that benefiting you?

I'm solving all my business marketing problems because I can now create my pages directly as I need to be presented to my audience. I constantly have others asking me if I can help them create a site like mine and I tell them there is no need, just go visit the guys at Instapage and you'll begin creating pages like mine withinin a matter of minutes.

Small Business (50 or fewer emp.)
Nov 20, 2015
 Source
Overall Rating:
5.0
KW
Kevin W.
Business Development Manager
Share
"Great Platform"
What do you like best about Instapage?

We built a great looking page by ourselves without spending thousands of dollars on a web guy. Quick, Easy, looks great, awesome customer support! Would definitely recommend!

What do you dislike about Instapage?

nothing I can think of except for maybe adding menus

What problems is Instapage solving and how is that benefiting you?

conversion tracking is easy

Small Business (50 or fewer emp.)
Nov 20, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Seriously, the only thing you need"
What do you like best about Instapage?

I was able to build a good looking fully functioning website that I could A/B test in about 1 hour (that includes brainstorming and template selection time). I always thought I'd move on or "grow up" and get a full fledged website, but that time never came. It was never necessary and it was honestly easier for me to maintain all my website/landing pages with Instapage.

What do you dislike about Instapage?

I wanted a few more integrations with certain tools I use like Autopilot, at the time I used it that wasn't available but now they have it. They are super responsive.

What problems is Instapage solving and how is that benefiting you?

Quickly getting landing pages up that actually convert. I think the biggest problem they solved was how beautiful our website could look in such a short amount of time. I used to have to custom build landing pages in Wordpress to achieve what I liked for the simplest landing page, but the hard stuff's already done with Instapage.

Small Business (50 or fewer emp.)
Nov 20, 2015
 Source
Overall Rating:
5.0
Leif E. avatar
Leif E.
Founder And Ceo
Share
"Great service"
What do you like best about Instapage?

Easy to use and easy to implement A/B testing makes it much easier to determine which features and order of elements are best to attract customers.

What do you dislike about Instapage?

Can't customize completely and hard to link existing pages to instapage landing page can be a problem that makes it hard to get the exact right look we're going for.

What problems is Instapage solving and how is that benefiting you?

A/B testing, quick changes to landing page