Instapage background blur-sm
Instapage Logo
Instapage
Instapage is where conversions happen
4.3
(478)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Instapage Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
Instapage video thumbnail
Instapage 0
Instapage 1
Instapage 2
Instapage 3
Instapage 4
Instapage Screenshots
Instapage screenshot 1
Instapage screenshot 2
Instapage screenshot 3
Instapage screenshot 4
Instapage screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 31, 2025
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Apr 28, 2022
 Source
Overall Rating:
5.0
TS
Therese S.
Marketing Analytics Consultant
Share
"Easy to set up landing pages!"
What do you like best about Instapage?

How easy it was to set up custom landing pages. The reporting interface was also easy to use to monitor landing page performance. Also loved the simple integrations into Google Analytics for advanced conversion tracking.

What do you dislike about Instapage?

Downside is setting up numerous landing pages can be time-consuming, but that would happen regardless of building in-house or using Instapage.

What problems is Instapage solving and how is that benefiting you?

Product/Engineering did not have resources to setup domain landing pages. Marketing needed unique landing pages for various specific campaigns. Instapage to the rescue!

Small Business (50 or fewer emp.)
Apr 28, 2022
 Source
Overall Rating:
5.0
GG
Gracia G.
Marketing Communications Manager
Share
"Awesome Platform"
What do you like best about Instapage?

It's really easy to build a landing page with instapage. The best part is that it's very easy to create a mobile-friendly landing page with it. I also like that you can modify HTML code directly.

What do you dislike about Instapage?

I'd like more accurate insights, more information on how the pages are performing, conversion metrics, better heatmaps that show more detailed information, rather than a general overview. I'd also like a direct integration with Crazy Egg. I also think you should be able to hide things in the desktop version and keep them in the mobile version. Right now, you can only do it the other way around.

What problems is Instapage solving and how is that benefiting you?

It's great that I have all my accounts in one place. I can easily change platforms, schedule, repost. I'm definitely more productive and everything isjust faster and easier.

Mid Market (51-1000 emp.)
Apr 18, 2022
 Source
Overall Rating:
5.0
JR
Jarred R.
Marketing Director
Share
"It's seamless and easy to use. Simple UI creates an easy UX."
What do you like best about Instapage?

The user interface is very simple and easy to use.

What do you dislike about Instapage?

Some cool features are blocked by pricing

What problems is Instapage solving and how is that benefiting you?

Benefits are the ease of use and not needing to know code. No problems so far.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
SM
Stephanie M.
Owner And Director
Share
"The absolute best flexible and beautiful landing page builder"
What do you like best about Instapage?

I love that I can make my landing pages look exactly like I want them to, without needing to use a limiting "point and build" builder. The designs end up pixel perfect, without restricting templates that look copy/pasted.

What do you dislike about Instapage?

The truth is that Instapage is simply more expensive than other landing page builders. I could use the built-in apps that come with Kajabi, Squarespace, or Convertkit, but I'm very picky about design and I want complete customization. This has a cost.

What problems is Instapage solving and how is that benefiting you?

I use Instapage for salespages, for email opt ins, and for webinar signup pages. Sometimes I require just a simple "above the fold" page, but other times I need a longer, full-fledged salespage with a ton of detail. I love Instapage for both.

Mid Market (51-1000 emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
SM
Steffenee M.
Creative Manager
Share
"Excellent for Agencies"
What do you like best about Instapage?

I appreciate the ability to have different workspaces per client, individual data per workspace, experiments for pages, and different team member permissions. All of these make organization much simpler.

What do you dislike about Instapage?

Sometimes I feel like the UI is not very streamlined. Additionally, the resources and advice provided by Instapage are usually geared toward in-house companies. I'm also not a fan of only the "owner" establishing workspaces. It's not scalable for large agencies.

What problems is Instapage solving and how is that benefiting you?

The main issue we solved using Instapage was eliminating the need for hard-coded landing pages. Many years ago, that was how the company handled them. It was not cost-effective or scalable. Instapage has also lowered the bar of entry in regards to who can help work on the projects.

Mid Market (51-1000 emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
Chris G. avatar
Chris G.
Director Of Digital Marketing
Share
"Instapage Makes It Easy to Do Hard Things"
What do you like best about Instapage?

The drag and drop design features make it easy and integrations with the major services.

What do you dislike about Instapage?

Sometimes new features aren't explained well enought. The pricing is much higher than the competition.

What problems is Instapage solving and how is that benefiting you?

The ability to build quick marketing pages for our Google ads.

Mid Market (51-1000 emp.)
Jan 30, 2022
 Source
Overall Rating:
5.0
LO
Lasjanique O.
C
Share
"Instapage Review"
What do you like best about Instapage?

I like how much traffic this platform has brung my company as a whole.

What do you dislike about Instapage?

I dislike nothing about this beautiful company.

What problems is Instapage solving and how is that benefiting you?

I am solving problems of having my ads disrupt while customers are looking for my website. This platform solves all of my issues.

Mid Market (51-1000 emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
RB
Romain B.
G
Share
"Best landing page tool"
What do you like best about Instapage?

Simplicity of use, lots of integrations, the responsiveness of the pages. The performance of the speed page and the structure, it's perfect to run some test on it

What do you dislike about Instapage?

I don't have all the accesses to use all the features like personalize the headlines according to the keywords that has been written by my visitor of the page from google ads

What problems is Instapage solving and how is that benefiting you?

test fast, run experimentations and no technical blockers on this, everyone can use it even if they're not webdesigners. We managed to increase our conversion rates

Small Business (50 or fewer emp.)
Nov 17, 2021
 Source
Overall Rating:
5.0
JF
Julian F.
Ceo
Share
"Very nice and easy Page builder"
What do you like best about Instapage?

We like how easy it is to build a page from scratch

What do you dislike about Instapage?

I would love more customization features

What problems is Instapage solving and how is that benefiting you?

We are using it mainly for our ad campaigns.

Small Business (50 or fewer emp.)
Nov 17, 2021
 Source
Overall Rating:
5.0
Farhad M. avatar
Farhad M.
Digital Marketing Specialist
Share
"Just Amazing"
What do you like best about Instapage?

Very well post-click optimized for mobile and desktop browsers as well as being very easy to set up and to manage. They have good reporting too.

What do you dislike about Instapage?

I can't find any and this comes from using InstaPage for the pas 3 years

What problems is Instapage solving and how is that benefiting you?

I use InstaPage only to generate real estate leads to complement my paid ads

Small Business (50 or fewer emp.)
Nov 17, 2021
 Source
Overall Rating:
5.0
WP
Wm. Brandon P.
Managing Parnter
Share
"Instapage solves our complex LP requirements"
What do you like best about Instapage?

We have to remain HIPAA compliant and Instapage has been able to help us solve both our complex marketing needs but also do so while protecting our data using their data-bypass features.

What do you dislike about Instapage?

Our volume isn't high but because we need the advanced features for HIPAA compliance. I realize the solution is specific for landing pages, but I wish we could easily incorporate better navigation options between other pages.

What problems is Instapage solving and how is that benefiting you?

We need to replicate landing pages with slight variations and unique tracking for each partner/client and Instapage solves that buildout of pages with global blocks.

Small Business (50 or fewer emp.)
Oct 29, 2021
 Source
Overall Rating:
5.0
CC
Cherciu C.
It
Share
"Great support ,best platform!"
What do you like best about Instapage?

The fact that it has an instant load time, permits whatever creative/text/code/script you want, and also has one of the best support teams that I have ever seen!

What do you dislike about Instapage?

A bit more images and templates! That they offer when you're building your site.

What problems is Instapage solving and how is that benefiting you?

Generating leads, recruiting, selling, and far more!

Small Business (50 or fewer emp.)
Oct 01, 2021
 Source
Overall Rating:
5.0
EC
Eddy C.
G
Share
"Easy to use, great support"
What do you like best about Instapage?

Instapage makes it easy to jump right into page creation. The analytics are great for focusing your efforts.

What do you dislike about Instapage?

I wish managing mobile content was easier.

What problems is Instapage solving and how is that benefiting you?

We've been ably to quickly deploy pages without developers or designers.

Mid Market (51-1000 emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
MM
Marina M.
It Director
Share
"Instapage helps us increase our efficiency in the creation of landings"
What do you like best about Instapage?

How easy it is to generate new landings, the level of customization of landings.

What do you dislike about Instapage?

That it is not possible to send a lead that does not arrive correctly.

What problems is Instapage solving and how is that benefiting you?

We have been able to improve in the kpis for the generation of new landings

Enterprise (> 1000 emp.)
Sep 24, 2021
 Source
Overall Rating:
5.0
Jake S. avatar
Jake S.
Senior Web Developer
Share
"Quick fix turnaround and great support"
What do you like best about Instapage?

Instapage is an incredibly simple and intuitive landing page builder with collaborative tools that allow our team to work through getting stuff done faster.

What do you dislike about Instapage?

no simple way to setup a sandbox environment and integrations, and migrate pages over from 1 workspace to another

What problems is Instapage solving and how is that benefiting you?

Instapage has allowed our organization to create immersive landing page experiences without any developers needed

Mid Market (51-1000 emp.)
Aug 17, 2021
 Source
Overall Rating:
5.0
EM
Eric M.
Co Founder
Share
"We love Instapage!"
What do you like best about Instapage?

Easy to use, manage and their support is excellent.

What do you dislike about Instapage?

Nothing! I've been happy with everything they offer.

What problems is Instapage solving and how is that benefiting you?

The need for better landing pages fast! And the tracking of our leads.

Small Business (50 or fewer emp.)
Aug 12, 2021
 Source
Overall Rating:
5.0
MS
Melissa S.
Chief Marketing Officer
Share
"I wish I found them sooner!"
What do you like best about Instapage?

Instapage has the best drag and drop builder on the market. I tried out 5 different platforms, including some more expensive options, and I was blown away by the capabilities that their platform has.

What do you dislike about Instapage?

I would love for Instapage to add the capabilities of creating a website with multiple pages, vs. just landing pages. I realize that adds a lot of complexity, but I would move all of our web pages over to their platform if they had that feature.

What problems is Instapage solving and how is that benefiting you?

Instapage's easy to use interface has allowed my team to make edits to pages without having to get our already overloaded dev team pulled in.

Small Business (50 or fewer emp.)
Aug 11, 2021
 Source
Overall Rating:
5.0
brittany d. avatar
Brittany D.
Growth Lead & Marketing
Share
"Highly Customizable and Easy To Use"
What do you like best about Instapage?

It's super intuitive and easy to use. I like that you can drag and drop! Support is also SUPER HELPFUL, I have never encountered a time where support didn't problem-solve my issue!

What do you dislike about Instapage?

I wish that mobile could be separately customized and adjusted without it compromising the desktop.

What problems is Instapage solving and how is that benefiting you?

1. Gaining leads from form fills 2. Integrates with our CRM (Hubspot)

Small Business (50 or fewer emp.)
Aug 11, 2021
 Source
Overall Rating:
5.0
BL
Beverly L.
V.P. Marketing
Share
"Great Landing Page Builder"
What do you like best about Instapage?

Incredibly easy to use - as easy as using a word document or publisher file - to create webs pages. You can do a lot with this tool -- these are jsut a few highlights: Plenty of templates to choose from, but just as easy to create one on your own. The web pages are searchable (or not, if you choose) and have a clean professional look. You can create a mobile version while in the editor and you can create forms to generate leads and inquiries. You can embed videos in your pages and widgets. You can also create color overlays that give your graphics and images a nice touch. And you can post downloadables, like PDF files, etc. You can use your own domain.

What do you dislike about Instapage?

I wish it was free. :-) A recent update requires you to select an experience" while accessing leads, etc. kinda clunky but not that big a deal. Also, setting it up to your domain can be tricky - it can take a while (24 hours in most cases) to do so.

What problems is Instapage solving and how is that benefiting you?

I love this program. It is great for special offers and promotions. For those times when you need a web page right away (great branding choice btw - InstaPage). If I had unlimited pages I'd create them all day long. I haven't tried heat maps yet but plan to.

Small Business (50 or fewer emp.)
Aug 11, 2021
 Source
Overall Rating:
5.0
IZ
Iñaki Z.
Partner
Share
"The best tool for landing pages"
What do you like best about Instapage?

I really like the drag and drop system, very easy. Also the support team is very quick and helpful

What do you dislike about Instapage?

Maybe price is a little bit higher than other options

What problems is Instapage solving and how is that benefiting you?

A lot of time of development or developer team

Posts Related to Instapage
Visit website