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Unbounce
4.4

( 359 )

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Unbounce Reviews & Product Details

Unbounce Overview
What is Unbounce?

Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.

Company Unbounce Marketing Solutions Inc.
Year founded 2009
Company size 51-200 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Managed by:
WD
WILLIAM DE OLIVEIRA
Creat
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Crevio
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5.0

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Free plan available
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Ask Questions about Unbounce
What Unbounce is best for?
How does Unbounce compare to Instapage?
What are the pros and cons of Unbounce?
Unbounce Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Unbounce Pros and Cons
Pros
  • Extensive guides and resources
  • Excellent natural copy generation, with minimal editing required. 
  • Multiple template options for product descriptions, ad copy, landing pages, Facebook ads, and more
  • Chrome extension to automatically create content on social channels. 
  • Excellent A/B testing functionality
Cons
  • Not ideal for creating long-form copy, due to limited output options.
  • No options to help you organize your content.
  • It needs better analytics tracking
  • Price is uninviting unless you’re making money
  • Responsiveness and mobile optimization could be improved
Unbounce Awards
Findstack 2024 General Badge
Unbounce Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Unbounce Media
Unbounce video thumbnail
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Unbounce Screenshots
Unbounce screenshot 1
Unbounce screenshot 2
Unbounce screenshot 3
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Unbounce screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 11, 2025
Unbounce Logo
359 Unbounce Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Oct 12, 2022
 Source
Overall Rating:
4.5
VS
Vaibhav S.
Marketing Manager, Apac
Share
"Easy to create landing pages"
What do you like best about Unbounce?

- Lots of existing templates available to choose from. - The drag-and-drop feature is the most useful. - A/B testing is very easy - Lots of integration options are available with different tools

What do you dislike about Unbounce?

- Sometimes, it's too slow to load at Unbounce. - Often, it's hard to make a balance between mobile and web layout. - Less options in free templates, but this is understandable as Unbounce has to make money too.

What problems is Unbounce solving and how is that benefiting you?

- Making landing pages at ease - It solves the process of generating leads from landing pages. - Great content for marketers to refer to. - A/B testing becomes so easy with Unbounce.

Mid Market (51-1000 emp.)
Jul 18, 2022
 Source
Overall Rating:
4.5
MS
Michael S.
Marketing
Share
"Excellent, user friendly landing page builder with a host of options"
What do you like best about Unbounce?

The drag and drop feature is the most useful. You can copy and paste elements from different landing pages to another with ease and also share templates across different pages. I love the range of templates that they have, based on my experience using a few different landing page tools, there are few that have the number and quality selection of landing page templates as Unbounce.

What do you dislike about Unbounce?

The price could be a concern for some users. Apart from that, there are still some compatibility issues such as integrating easily with third-party platforms like Mailchimp. Also, I would love to see an auto-reply or notification option to send to users when filling in a completed form. If the user fills in a form, usually they would expect to receive a notification back confirming their response which would help improve the conversion rate which is one of the key objectives for marketers using Unbounce. Another thing is the customer service. The service is acceptable but in my experience they only respond during North American office hours which is a limitation for an international company such as Unbounce with a global client base.

What problems is Unbounce solving and how is that benefiting you?

I believe it's an excellent tool for businesses and organizations that have the resources to invest a small amount into the subscription but do not have in-house resources to build landing pages. They offer a nonprofit discount which is very handy as the price could be high for some nonprofits, even though it's a very useful tool and an industry-leading product.

Small Business (50 or fewer emp.)
Jul 07, 2022
 Source
Overall Rating:
4.5
Datis M. avatar
Datis M.
Director Of Marketing
Share
"I've tried multiple landing page tools in the past, and this one is by far the best"
What do you like best about Unbounce?

It's very easy to use, intuitive, and they are constantly making improvements. I especially love that they take customer feedback very seriously - I've experienced this first-hand by participating in product interviews with their team.

What do you dislike about Unbounce?

There are a few minor kinks I think could be improved: 1) I understand that the mobile functionality is complex - but it'd be great if they could make the process of optimizing a page for mobile easier. 2) When running a test, it'd be nice if you didn't have to manually calculate the split percentage for an a/b 3) When starting a new test, it'd be nice if they manually reset the stats - if you have a page with thousands of visits and introduce a new test variant, you're not getting an apples to apples comparison 4) It'd be nice if there were dashboards to indicate results from previous tests.

What problems is Unbounce solving and how is that benefiting you?

Unbounce makes it very easy to create high-quality landing pages that integrate into our marketing tech stack. There are also lots of customizations and scripts available in their community that help you elevate the quality of your landing pages.

Mid Market (51-1000 emp.)
Jul 03, 2022
 Source
Overall Rating:
4.5
LA
Luca A.
Growth Marketing Executive
Share
"Best landing page design tool"
What do you like best about Unbounce?

The design platform is easy to use and flexible

What do you dislike about Unbounce?

Not many templates to start with. Not advanced design templates.

What problems is Unbounce solving and how is that benefiting you?

Sometimes we have to start running campaigns in minutes and we cannot wait for the dev team to start building a brand new page. It may require too much time. With Unbouce we can design a landing page in a few minute.

Mid Market (51-1000 emp.)
Apr 07, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Best landing page plataform i've used ever"
What do you like best about Unbounce?

The flexibility and the independence that unbounce give to marketeers to create landing page and pop ups whitout having to depend on tech professionals

What do you dislike about Unbounce?

The lack of responsiveness from web to mobile pages

What problems is Unbounce solving and how is that benefiting you?

Creating high conversion landing pages with ease and without the need of tech and product professionals

Small Business (50 or fewer emp.)
Apr 06, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Intuitive, reliable and feature-packed"
What do you like best about Unbounce?

Unbounce helps me as a non-technical marketer to quickly build, deploy and test responsive landing pages.

What do you dislike about Unbounce?

Sometimes the pages don't have the pixel polish you'd get when coding from scratch.

What problems is Unbounce solving and how is that benefiting you?

Building and testing landing pages. Increases ROI for our clients which makes our job a lot easier.

Mid Market (51-1000 emp.)
Apr 05, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"The Uni-bouncer"
What do you like best about Unbounce?

Unbounce is pretty flexible, allowing you to quickly throw together a landing page with an existing template, or start from scratch and customize quite a bit. I enjoy that basic a/b split testing is built-in.

What do you dislike about Unbounce?

The ability to edit a block of content on one page and have it updated on others where the same content is used would be nice. I believe they're going to release additional reporting insights on their smart traffic tool soon, which will be helpful. It would also be awesome to be able to track more than one goal at a time.

What problems is Unbounce solving and how is that benefiting you?

Quickly designing and deploying landing pages on custom domains, with the ability to edit and re-publish quickly without dev involvement. There are a whole bunch of new features and functionality (smart composer, new integrations) that are being released, which is nice to see.

Small Business (50 or fewer emp.)
Apr 05, 2022
 Source
Overall Rating:
4.5
LF
Luis F.
Product Designer
Share
"Easy to use and implement between different teams"
What do you like best about Unbounce?

Is useful to work across large marketing teams, because the learning path is too short, and almost anyone can be creating and deploying new landing pages in a moment. Also it has multiple integrations with different tools, CRM or automation flows easily.

What do you dislike about Unbounce?

Sometimes you need to use custom code to resolve some issues, but is only for advanced needs. It will be very helpful if this tool could have a CDN included to share images and code files.

What problems is Unbounce solving and how is that benefiting you?

We run a lot of campaigns every month and sometimes we need new landing pages to receive that traffic, is easy to build this new landing pages at the same time than setting up new campaigns

Small Business (50 or fewer emp.)
Apr 05, 2022
 Source
Overall Rating:
4.5
AV
Angie V.
Communication Specialist
Share
"Unbounce is great!"
What do you like best about Unbounce?

I like the templates you can use to make your own unique landing page. The templates make my job easier and quicker. The landing pages look professional because of the templates I could pick from.

What do you dislike about Unbounce?

I wish I could see more analytics about the landing pages. There is only very basic information about the analytics, but I wish I could make dashboards or reports based on the analytics.

What problems is Unbounce solving and how is that benefiting you?

We were able to make landing pages that integrated well with our Google Analytics and WordPress accounts. It was easy to build the actual landing pages themselves.

Mid Market (51-1000 emp.)
Apr 05, 2022
 Source
Overall Rating:
4.5
Emmy M. avatar
Emmy M.
Demand Marketing Manager
Share
"What Canva is for Photoshop but for Landing Pages! Highly Recommend"
What do you like best about Unbounce?

Easy to use UX and allows someone with more limited web developement experience to create and optimize landing pages that make a huge impact for their business because they do not need to wait on the development team.

What do you dislike about Unbounce?

Even though there is an integration with Google Analytics, I feel like it lacks the internal analytics within the program itself. Really would like to see more control with analytics

What problems is Unbounce solving and how is that benefiting you?

We mainly use Unbounce for landing pages. Event landing pages have been easy to create, duplicate, and customize so that they are event specific and audience specific.