Unclaimed: Are are working at Unbounce ?
Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.
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Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Compare Unbounce with other popular tools in the same category.
The WYSIWYG editor has been incredible for creating landing page experiences with almost no design background. Most other tools that you see for testing, like Optimizely and Google Optimize, aren't nearly as user friendly for creating pages from scratch. Similarly, it's just as easy to create new Convertables which work wonders for converting page visitors. Overall this is an amazing solution to do well in PPC.
I think that reporting could be a bit more robust. Looking at all pages in aggregate to show sitewide increases in conversion would be great, and if they could hook into the Google API to actually pull in quality score I think that would make a huge difference for me in terms of what to focus on. I also think that while dynamic text insertion is great, it doesn't fully solve the problem of scaling an account without have to create tens of different pages.
The inability to scale our Google Adwords, as well as other online advertising channels, landing pages in order to scale accounts while maintaining relevance and low CPAs. I've seen sitewide increases in quality score and conversion rates as the key benefits. We have also found success in using Unbounce for other initiatives, like a campaign centered around "Meet the PowerReviews Team" wherein each of our client success team had a page and video that they shared with their clients.
The content manager makes it easy to quickly create and edit pages. No special development skills necessary.
The design works well for desktop and smartphone but is not easily configured for tablet.
We are able to create page variants and test in an extremely rapid fashion. Overall our cost for acquiring customers has fallen dramatically with very short lead times to new learnings. A highly effective tool for digital marketers.
The customer support team is amazing. Also, the tool is pretty intuitive and easy to use. The option of copy landing pages across campaigns saves a lot of time.
The tracking set up is not as easy as I expected. Also, there are some discrepancies with Google Analytics when tracking conversions.
You are able to design landing pages that are not indexed by search engines, which maximizes your design flexibility. Also, I use it for A/B testing.
Unbounce's plug and play templates opens up the possibility of "what could be". We no longer are held back by the process of starting from scratch. Often we check out unbounce templates for new ideas, thus fueling even more great ideas. We frequently use unbounce templates for pay per click ads, event registration pages and lead capture. It's a must for any marketers toolkit.
I wish there was pardot integration so we don't have to use form handlers
lead generation
I can quickly and easily update my landing pages without needing a developers help;
Nothing really - only tough things are extreme customization.
I use Unbounce for most of my landing pages - it's helped me reduce design cost and allowed me to test page layouts quickly and easily.
Love the ease and use first and foremost. Love the responsiveness of the support team and love the community that helps by providing tips and tricks.
That unbounce is NOT a full-blown website dev tool. Because of its simple drag and drop UI, I'm saddened that they haven't scaled this to a website development platform.
Website, landing page conversion increase.
The ability to easily move blocks/content around as well as design for mobile completely separately than desktop. The time and cost to market is shortened with less of a need to rely on devs for things.
The media manager needs an overhaul. The ability to view content by project would be incredibly useful.
Less reliant on Dev team to create landing pages, gives the power to our marketing team to create multiple versions with subtle changes to continually test.
Unbounce is easy to use and has become a big part of our marketing strategy.
It's not always easy to contact support.
Unbounce makes it easy to create beautiful landing pages that target specific groups of prospective clients.
New Task Manager. I like having control over all my tasks and all my APIs in a clean and direct control panel.
Really nothing. I would love to get the ability to do multiple funnel pages as 1 page instead of a Landing and Thank you being separate.
We use unbounce to test multiple variants and run all of our webinars. The ease of use and the readily available integrations make for a very useful service.
Unbounce chat support - is AMAZING. But seriously, the few times you actually need to talk to them - Unbounce out of the box just works. So many other landing page tools are over loaded with things. Unbounce is intuitive and easy to use. But when you need help - many have they got it figured out!
Some of the integrations get a little wonky- but they seem to be making really fast work of making them more streamlined.
rapid landing page prototyping and launching for dozens of clients makes client conception and managing a breeze.