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Unbounce Reviews & Product Details
Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.
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| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Unbounce Pros and Cons
- Extensive guides and resources
- Excellent natural copy generation, with minimal editing required.
- Multiple template options for product descriptions, ad copy, landing pages, Facebook ads, and more
- Chrome extension to automatically create content on social channels.
- Excellent A/B testing functionality
- Not ideal for creating long-form copy, due to limited output options.
- No options to help you organize your content.
- It needs better analytics tracking
- Price is uninviting unless you’re making money
- Responsiveness and mobile optimization could be improved
Compare Unbounce with other popular tools in the same category.
Very easy to use, helps us be autonomous so we don't have to involve our technical resources unecessarily.
Can't group and move items easily, which can become quite a pain. There are other usability issues that I find are quite often frustrating.
Creating landing pages for paid ads and other mktg programs.
I love the simplicity and the ability for me to be able to create high converting landing pages quickly and effortlessly.
I would like to be able to have more integrations and not have to use javascript so much to be able to incorporate certain things.
Time. I manage over 100 Google Ads accounts that all have landing pages associated to them and Unbounce helps to limit the amount of time I spend.
The capability to do A/B testing, to have mobile landings easily.
A little expensive. I used the basic version, but it would be great to have the chance to have more than one user editing at a time
Creating 2 versions of landing pages and be able to test results.
The feature I like best is the ability to detect how many visited the pages compared to how many actually submitted information.
It is not as automated as I would like in synching between standard web views and mobile views - it often takes a bit of manual adjustments to get the mobile view correct.
Manage event registrations - it makes it easier to track registrations.
IT is so easy and at the end seems so professional. I feel like a professional designer after building my landing pages, and I am not. Really useful platform and ease of use.
Sometimes I would prefer that the phone version could have been a bit different from the mobile. More different than what it is now.
We are getting leads and expanding our database with the landing pages
Simple visual way to create landing pages with minimal amount of engineering resources
Constrained functionality when you have advanced needs at lower price tiers
Rapid landing page development
Templates make it easy to get started. There are numerous products that can be integrated (we most recently embedded a survey built with SurveyMonkey). I appreciate that it’s responsive and you can create a version of a page just for mobile.
The platform’s analytics could use some work. It would be nice to be able to see visitors or clicks during a certain time period. If this platform had a click overlay that showed which links people are gravitating towards, then I would give it a 10.
The best use case for my company is the ability to track the whole marketing funnel. When ads point directly to our website, we lose visibility. Overall, it’s just great for testing content.
Unbounce is easy for anyone to use. You don't need a developer to make a landing page and don't even need to be a designer as there are well done templates at your fingertips.
Unbounce only has 2 break points - desktop and mobile. It would be nice for there to be a more responsive ability to it.
Creating and testing landing pages are faster and easier. This makes a business quicker to market on things. It also can eliminate the need to hire an agency to do things.
The best part of Unbounce is that the landing pages are CRO optimized. all of the templates come CRO optimized and they are easy to edit, copy, duplicate and change based on your needs.
The only downfalls with Unbounce is the learning curve for advanced features. things like dynamic text replacement and more advanced techniques can get complex and there is little to no support docs on them.
Creating landing pages sucks. especially if you are using WordPress or just another CMS platform. Unbounce allows you to create landing pages fast and this is extremely helpful when launching big campaigns for PPC.
Unbounce's drag and drop capabilities are its bread and butter. As a marketer without tons of coding experience, I can design a page and create a great user experience in a fraction of the time. There are tons of preset templates to choose from and we've been able to make some beautiful high converting pages. I like the ability to insert forms, webhooks and connect other platforms with APIs. I like that the platform is constantly improving and adding new features like sticky bars. The community is great and if you have a need, odds are someone posted about it and even wrote steps on how to insert the code.
Functionality wise, I hope they integrate more options that I currently have am using community workarounds and javascript files to implement. Obviously, the builder can always improve and their really is no end to that need. Also, even more APIs and webhooks would be welcome.
Our current website framework and templates are limiting so that we can't make effective landing pages. Unbounce let's you design beautiful and UX-driven webpages that perform and you can actually measure their effectiveness. We've seen an increase in conversions across both direct traffic and PPC thanks to Unbounce.