Kissmetrics Reviews & Product Details

The fact that you can follow a customer's journey step by step is wonderful. It really helped us understand how affiliate marketing fits into our customer journey. With Kissmetrics we were able to see that people instead of using affiliates as a source to find Apt2B used it to google for coupon codes while they were already checking out. Therefore, we were paying the affiliates money for nothing.

Everyone started clearing their cookies. So tracking people by that method has proven to be a bit spotty. Also, there is no feature that let's you map your customer's journey in one aggregated form. There is something like a multi-path function, but due to the fact that everyone is clearing their cookies it's hard to tell what's true and what's not. It would also be great if it would be easier to search for specific people. It takes very long to load them and the NEW person search look is horrible. It would be great to see important metrics at a glance, i.e. when did they first visit the site, when did they purchase, how did they keep coming back. I would love to look at a specific customer and see: "visited site through google the first time and then came back through direct 3 times and then purchased 10 days after initial visit". However, just to reiterate, the biggest issue for us was that people are clearing their cookies and 50% of our customers were having their first site visit shown as "direct", which definitely can't be true.

We wanted to understand attribution better and partially it helped. Other benefits are more on the increasing sales side by identifying customer groups and up-/cross-selling to them.

Clean interface, easy to read and find reports.

Not enough segmentation views. I don't see a real advantage over GA

Segmentation

Kissmetrics has simple, daily metrics sent to my inbox.

slow to setup - limited in reporting correlations

quick views to website traffic and web campaign performance

I like that it provides information that GA doesn't and works well with GA information.

It took a slight learning curve. And this is another tool I need to check daily so just adds to my workload.

Identifying individual users who complete (or don't complete) certain actions.

Nothing. It did not work the way they said it would and they were very unprofessional in their communication with us.

The contact, with Ryan in particular was a complete mess. The contracts were very deceiving and they did very little to understand where we were coming from or what we wanted. Not only a complete waste of money but some of their tactics bordered on scam behavior. Would never recommend this to anyone as there are several other companies who can do this with more honest and favorable terms. They clearly just wanted to charge money regardless of what their product did or did not do. It was an utter disgrace the way they charged us and continued to charge us despite us requesting a cancelling over and over again. Greedy and dishonest service.

I have realized 0 benefits of Kissmetrics. I am sure that there are some if you really look, however due to the lack of faith and their dishonest dealings with the contract we never got to see a single result.

The simplicity of sending our engagement metrics to KM via their API and not having to worry about hosting that data ourselves is very nice for a small company like ours. We have looked into more advanced systems and the work to get to a place of hosting our own data is quite daunting. This is a perfect quick solution for us at this point in time.

The user interface is completely unintuitive. The UI is outdated and every task is so manual it is painful. Several reports that we run are based on time and this interface requires you to update each individual query with a date picker manually. It is absolutely miserable to use. This takes us several hours when it could be auto populated, or at the very least allow for batch date updates. The integrations with other platforms is limited. Because of this we do not have the ability to attribute acquisition to marketing campaigns.

We are using Kissmetrics for all of our user engagement metrics. This has benefited us significantly in understanding how our users are using our platform. This benefits us by providing insights into prioritization for new product features as well as targeted marketing efforts. Without KM we would have zero visibility into what features are performing well and which features need additional marketing to communicate the value proposition across to our customers. While the product is limited, it does provide this very valuable insight for us.

Segment integration is pretty nice. It allows us to use multiple tools and pass data as needed

Segment integration could allow for more customization.

The biggest issues are attribution and ROI

At least It's easy to integrate, and it's easy to create a new report

No easy way to extract data through a API, Support is slow, we have problems with the javascript snippet, it's expensive, there haven't any new feature in years, the metrics dashboard loads very slow.

We are learning how people use our product.