Kissmetrics Reviews: 4.1/5 — Solid Choice

The reporting capabilities of Kissmetrics is better than most of the other tools out there. Adding conditions and filters couldn't be easier and the reports that are generated are very thorough and straightforward. Kissmetrics has many different report types for varying business needs and that will you analyze user data the way you need to look at it.

There's not much to dislike about Kissmetrics but if I had to choose one thing, it's the lack of the automatic event tracking that some of the other tools have. If you've forgotten to add an event, it doesn't pull data retroactively once you've added it.

We were trying to figure out how users were engaging with our site and see which cohorts tend to stay subscribed longer based on the actions they have taken over periods of time. It really helps with our CRO efforts because it gave us more detail about the user journey than Google Analytics did

Kissmetrics makes it really easy to analyze the data. I love that they send email summary reports so you can keep track of things without having to log in daily. You can never have too much data - and Kissmetrics does so in a way that even a beginner can understand. The interface is clean and easy to navigate. I can't imagine using another platform.

More automation options would be ideal. And the ability to integrate directly with other services.

Tracking conversion rates, how people are using our product, A/B test results

Extremely easy to slice and dice the data. It's amazing that we survived without a powerful tool like KM to track user behavior throughout the entire web and buying cycle of our product.

A big chunk of the data shows as coming from "homepage", but I'd like to figure out how the user got to the homepage in the first place. I'm not sure if this is a product limitation or just a knowledge gap on the capabilities, but we're looking into how to tie Google Analytics data better into KissMetrics.

We are using the product to track what users visit the site, then come back later to buy the product. What their first and last touch attribution is, so we can better determine where customers are finding out about us. We're also using KM to track user behavior as they visit different sites and go through the purchase flow. As well as when and how they upgrade to a paid product.

Cohort reports are very useful. Segment integration is very convenient.

It's pretty expensive. Power report is particularly overpriced.

I use it for conversion funnel analytics and cohort behavioral analytics. Occasionally use the People report to find cohorts.

The service they provide is outstanding! They are willing to continuously go out of their way and help the client fully understand the platform. Some of the advanced reporting they have built for me too which I could not have done without them. Very helpful!

The platform can take a long time to understand.

The platform is great for solving tracking problems or attribution modeling. Helps make better business decisions where needed.

The ease of tracking and how easy it is to generate a report.

Pulling reports can be a bit cumbersome but the amount of data you can retrieve is wonderful.

The effectiveness of our emails is very easily tracked. I like to be able to show how effective each email I send is. I like that there are hard numbers to show how much traffic a specific email generated to our website.

Every day I use funnel and cohort reports in my job. This reports give me information about quality of traffic we use in our projects. Also I use Power repots to make data sets on my way, for example revenue power report with segmenting by utm_source, utm_campaign and utm_content.

I want to see more flexible variations of segmenting data in Person Search and Power Repots. Please make more capabilities to set permissions for team members ( we want to make permissions like "see all reports except revenue report). We need more targets in Engage.

1) Calculating revenue from different traffic sources 2) Searching channels of good customers 3) Calculating time between email subscribing and billing 4) Analyze cohorts by date of subscribe and traffic source and many other

If you don't track you aren't managing it. We are able to track any activity that we want to improve. We have many activity based metrics that we track that impact the activation of trials and eventually sales.

After using Kissmetrics for a while the dashboard can become cluttered with many different metrics and become confusing. If you are good at using the filters you can sort by category.

Track user activities that eventually lead to sales, and track what paths conversions come from.

We love the metrics dashboard and the ability to quickly see essential stats.

We have found it slightly frustrating not to have a custom date range for the metrics dashboard.

Kissmetrics has helped us track our conversions from point of origin better than before. This means more accurate advertising spend.

KISSmetrics' interface is clean, beautiful, and easy enough to navigate. With analytics platforms, there's always so much going on that you can hardly tell what you're looking at or how to find what you need. Take Google Analytics, for example. It's extremely powerful, but extremely hard to use for beginners and even intermediate beyond basic functionality. But, most of all, I love being able to track our users on a one-by-one, individual basis. We know which user it was, which devices they used to log in, where the visited, how long they were there, what conversions they've performed, and more without guessing. Paths, funnels, and all are at our fingertips.

I wish there were more ways to track new vs. returning, but I have word that they're working on it. I would also like to see more options for automation events in the future, similar to Hubspot, but I understand where the focus is (this is more just for convenience).

We're working on trying to see where the holes in our process are and where we can put our eggs to get the most pudding out of our website and apps. KM gives us that visibility and allows us to track change over time as we make adjustments.