Unclaimed: Are are working at Kissmetrics ?
Kissmetrics Reviews & Product Details
Kissmetrics is a customer engagement automation platform that provides analytics and insights into user interactions with websites and applications. It focuses on tracking the behaviors of individual users across devices to help businesses understand and optimize customer experiences and conversion rates.
| Capabilities |
|
|---|---|
| Segment |
|
| Ease of use |
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | Email/Help Desk, FAQs/Forum, Knowledge Base |
| Training | Documentation |
| Languages | English |
Compare Kissmetrics with other popular tools in the same category.
We can have very precise, very accurate reporting thanks to the tracking we do with Kissmetrics.
Very little. When I look up individual users, the search function will sometimes stall and get stuck "loading" indefinitely.
I use our data in kissmetrics to understand how profitable our spend in adwords is - which keywords are most profitable, which ones are costing us money without paying us back, etc.
For a very reasonable price I am able to understand how my users are interacting with my product and diagnose various product issues. The cohort reports and fabulous and even better now that the team has added filters.
Loading time for reports varies from almost instant to several minutes. Also it is impossible to split up users once they have been merged.
AB testing, user engagement, conversions,. Our organization uses Kissmetrics as the core data platform for decision making.
Our organization uses Kissmetrics to track user events across our web application and then to create reports on usage. It is used primarily by the product owner and developers but it is also available to support and sales. It enables the organization to make data-driven decisions about actual usage on our web app. Kissmetrics Pros * Generating custom reports * Daily email snapshots of key metrics * Separation of prod vs pre-prod environments
Company seems to be broadening scope to more than just metrics, it's unclear if these capabilities will be useful.
Enables us to have increased data-driven awareness of customer usage of our product. The funnel analysis has been particularly useful to target new features/development.
Clear, easy to use and modern interface. A true winner here. The API to send events is easy to use. The live events stream is great.
- Sometimes I find difficult when an event has been fired. Event catalog should have more info. - It truly needs an API to access data. The CSV export is not enough. At least, the CSV export should be downloadable programatically, not via web interface + click + email. - A minor detail, but running a report often gets stuck at a 98.3%, for a while.
We use it for conversion analysis in our AB tests.
The user interface is rather neat, clean and easy to understand. Whenever we have a question here in the product team on how people are using the product, we fire up KM and immediately get our results which helps us break down the problem. 90% questions we have are solved by the provided reports, those that aren't can be deduced implicitly by the reports. People report is quite awesome and seeing user's actions on a timeline is super handy when troubleshooting or trying to understand flows. Live tracking is also great and very reliable, even in busy production environments.
My most heated issue is the speed, sometimes it takes quite a while to load just pages, before executing any report, and even dropdown menus for selecting which properties/events to search for take a decent time to show up. But you get used to working at that pace so not a blocker. It isn't super easy to look for a specific user as you have to go by the People Search page first, which takes a bit to load.
Product wise - KM helps us understand how people are using the product: whether some features are discoverable by users, what people are trying or expecting the product to do, and generally what's working and what's not. Conversion wise - funnel reports are awesome in understanding which flows are converting best.
KissMetrics allows us to track the information that is important to our business rather than shoehorning us into someone else's paradigm. It is an absolutely vital tool for tracking our business and marketing health.
Too often the reports are not quite flexible enough to get the information set that we need within the application, requiring us to export to Excel frequently. There are certain limitations within the report building, such as not being able to track the state of a user outside the search time period.
KissMetrics allows us to analyze our marketing and sales funnels, as well as our user interactions with our product. Recently we were able to look at how paid users interacted with our product compared to trial users, and find some areas where we can better engage those trial users.
KISSmetrics required a little bit of planning and coding from our end to get set up but when you are live and your reports are running its awesome. When we first signed up, I got a couple emails from KISSmetrics folks which I expected to be sales related but really they were customer support folks looking to help us get going and WOW are they helpful and awesome. From the start we got a couple contacts at KISS that we could email and call at any time and they helped by going through our product, process and needs and put together recommendations on what to do on the platform and how to set it up properly. Its one of the best on-boarding experiences I've ever had with a company.
It takes more coding than I expected to get things going.
We wanted to create a funnel report (and soon Cohort) of our sales process and other processes online to understand how users are using our platform, where they are dropping off, etc...
Really like the well thought out back end and the way tracking is handled is simple once you 'get' the paradigm of collecting properties of users. The web API is also very convenient for integrating with other systems. There are also built in integrations which are even easier to set up. The "My Activity" feature in the live view lets you see the events you the visitor are triggering and lets you test new properties or events quickly.
It was a little tricky getting tracking set up for our forms (which use AJAX), but now we have we are tracking those entries OK.
We are now able to tie our analytics data up with other online processes and offline systems because of the ability to identify users.
As the business owner who needs the metrics, not the one setting up the software integration with KM, I appreciate how available and responsive the support team is with the on-boarding support they provide. It saved my team time and cycles, and knowing how to use KM increases the value they provide to our clients.
There is a steep learning curve, and it does usually require you to integrate with the app itself. For us, running a Rails app, it meant we needed to involve a front-end developer and a Rails developer.
We're just getting set up, but I am hopeful that KM will provide insights for me to help better grasp how our users use our software so we can better focus on what it'll take to grow the business.
The option we have to view information as a whole or drilled down to the individual user. We utilize it to mainly to see activity for very specific items and which of our subscribers are either performing those tasks or looking at that content. The Power Reports are really powerful in allowing us to pull in multiple metrics to analyze.
There could be more documentation on the Power Reports. The good thing though, if you do have questions, the support team is very knowledgable and always willing to help.
I feel like we probably aren't scraping the surface of what Kissmetrics can do for us. With everything moving at a fast pace, for us it was about making sure we are at least capturing all the data we would like to report on so when we start digging deeper than we currently are, everything is there for us.