Kissmetrics Reviews & Product Details

friendly person based analytics and journey tracking

setting it up on your own with no developers will be difficult.

inability to analyze how people interact with the website counting who they are versus the #s of how many people bounced

The product is very simple. It gives me the data I want and is fairly fast at doing so! It has a wide range of what it can do and analyze - which is nice. Across the business we use it for alot of different things between A/B testing and population analysis.

I feel like the interface could be more user friendly. It takes some searching to find what you're looking for - and they're always changing the way the UI works.

We use kissmetrics to look at data on pages and see who converted/paid us for A/B tests as well as general metrics monitoring.

A great modern design providing easy access to advanced features for building complex reports. Much easier to craft a detailed report than in Google Analytics and provides excellent summaries for the user flow through various features on the site being tracked.

The individual person page could be more useful by showing properties over time and a table of the events which have occurred with all the properties shown together.

The funnel reports make it easy to identify weaknesses in flow through features, where people ‘give up’ with configuring certain features. By identifying which areas to focus on, it was easier to dedicate development time to the areas which needed them the most.

Nice Reporting Platform. Ability to uniquely identify a visitor. Constant effort to further improve the product with a new useful feature to further improve the analysis.

Would be good to have more documentation of integration with other tools specially landing page building tools like ( Unbounce , Instapages, webflow)

We were able to track our TV campaign by integrating kissmetrics tracking data with TV report and our database thus saving us loads of money to purchase new tool for TV tracking.

I thoroughly enjoy the webinars hosted by Thue on Thursdays, these have opened up new areas of research and improved our optimisation processes.

I dislike that sometimes data can take too long to update in the repots but the live tracking makes up for this.

We track user behaviour, mainly how the approach and learn about our company and the service it offers. We also use it for building AB tests, calculating how many people visit a page over a period of time and the conversion rates of customers coming from different traffic sources.

I love how Kissmetrics goes beyond what we can do with the usual analytical tools and helps our customers to build profiles around individual users and the actions they take. This is hugely valuable information that our customers can then use to feed their marketing systems.

It would be useful to have some more flexibility around eCommerce reporting.

Feeding marketing systems with rich behavioral data in order to increase return on marketing spend.

We have Saas type service, cross-platform like web, two apps for iOS and Android. KM is the best solution for user-base tracking for us.

It's not always bad point, but since KM is not like Google Analytics, we have to plan, design what/how to track. Because of those process, some of our colleagues don't understand.

We're using KM for very basic conversion base tracking, such as, who and how many users drop off at check out pipeline etc.

In a world flooded with analytics tools and dashboards nobody seems to focus on the value of simplicity and the usefulness of defining your own specific web-based business goals. KISSmetrics is not a flood of information, it's quite the opposite: a no bullshit tool that will uncover the honest truth about the results of the your marketing campaigns.

Nothing, in all honesty. At no point was I dissatisfied with the service, or felt that kit wasn't justifying it's cost in term of business value.

We spent a lot on advertising to drive more people to our website and (hopefully) get them to sign up for our service. Here are the specific problems/questions that KISSmetrics allowed us to answer: 1. Who does and doesn't sign-up? 2. Where did those who signed up come from when they first found us? 3. How many times did they come back, and what pages did they visit during the research/exploration process? 4. What was the last page they saw before they converted? 5. How long do our customers stay signed up for our service? 6. We just spent a ton of money re-designing our website, and the board of directors loves the way it looks, but does it actually drive more sales of our product?

In the world of software, you always strive to be sticky. You want your customers to dread a world without your product. This is how I feel about KISSmetrics. I don't even want to imagine a world without it. There are 2 things that KISS is good at as a company: 1. Harvesting and slicing data 2. Supporting their customers KISS has multiple report types for a variety of business functions, allowing us to analyze and interpret user behavior on both a micro and macro level. KISS also managed to staff their company with subject matter experts that are likable people, and highly skilled. Employees like the Manager of Customer Success Chris Burns and our actual CSM Patrick Sutherland are a huge part of our success with KISS. Their expertise and timeliness are why we use the heck out of it, and progressively report in a more focused manner. KISSmetrics helps us make better business decisions by using data to prove assumptions.

The only shortcoming is their lack of graphical outputs.

We are a SaaS based Online Training platform and use KISS as our source of truth for marketing and our basis of comparison and development for our product traffic and user experience.

KISSmetrics is incredibly fast at queries most the time and does a great job at maintaining data on a large number of users in a fairly easily accessed way with a great variety of reports to view your data.

While KISSmetrics has a large variety of reports, there are a few that a far less useful than others.

Understanding our users all the way through how they find us, what influences them to sign up, and how they behave after so we can improve the experience for them.