Kissmetrics Reviews & Product Details

The ease in which you can create metric reports.

Nothing major at this time. It works exactly like it should and really helps us with knowing our numbers.

Tracking and knowing our numbers. This is vital for any software company!

Attribution modeling is better and accurate than Google Analytics.

I wish it had a better conversion flow chart.

We once had to identify individual information for missed referrals due to data breach in our referral program. We found each one of them through Kissmetrics.

Seamless and easy reporting. The UI for Kissmetrics is great as well, and makes it very easy to use.

As with any data tracking tools, there is some discrepancy between the numbers and results we get compared to other platforms.

We've used Kissmetrics to measure and track our user's funnel when using our application - which allows us to see where people drop off when using our platform and how to design our product in a way for better user experience.

It's so easy and user friendly to go through and breakout segments to look at

The new person search is not as intuitive as the old version

How our customers are using our platform and what issues we need to solve

The Funnel & Activity reports are by far the most useful. The Metrics feature is useful in its simplicity. I've also come to rely on People Search when troubleshooting non-related business issues. Also I must commend them on the effort and research they've put into constantly improving the platform. They do listen intently to user feedback and I've been approached by them numerous times for a quick call on a new or improved function.

There's an Engagement function to present banners, modals, etc. that really isn't what it should be. You can't use any of your data to cater messaging or show/not show messages to populations. It's glaring that this was left out so it feels like a tacked-on feature that was rushed out the door. I can understand not wanting to develop more in this area though as it nears the marketing automation space. When it comes to Kissmetric's overall value, I don't consider this feature a positive or negative. I also don't find the Revenue and Cohort reports useful, however I don't necessarily have a need for them.

Identifying the tactics that best convert our trialiers to recurring members has been the biggest boon and worth the investment alone.

The data--it is everything I wanted and more! The funnel report is worth the cost (for us at least) alone! I also have to do a shout out to the Kissmetric team--everyone that I have worked with has been extremely knowledgeable and helpful. I can't recommend the support team at KM enough!

Long report loading times and there are some issues with finding the correct pages when filtering. (You need to know the "exact" name of the page or campaign you want to filter. There is no drop down.) Sometimes it is a bit difficult to figure out why a report isn't loading data. (All minor issues though)

We were looking to get a better idea of how our customers and potential customers are using our website. What the funnel conversion rate to email submission is and social ROI

The best feature is the funnel report because it helps point out areas of improvement

I dislike the person look up tool. Sometimes I want to search by name and not just Id or email. Even once I get to the search results it's still hard to see all of that users personal information because the way it's displayed

Everything - we use it for our main tracking. Specifically my team is focused on growth and retention

The app is flexible enough to fit almost all needs.

A bit weak on mobile versus competition like Mixpanel

We're monitoring our app usage, and improving it on the base of reliable data.

Data on single users and the map of activity, paths they take from discovery to return visits and key interactions.

Building reports can sometimes be slightly cumbersome

Collation of user data to inform personalisation and to review effectiveness of advertising spend

I love the fact that Kissmetrics allows me to track the full funnel. It allows me to make great decisions around what to do next to optimize my site. I also love the filtering to only look at data that's applicable to my use case.

The Kissmetrics date range is frustrating (you can't type in a date...you have to use the back arrow endlessly to go back in time).

Solving for what customers are doing on the website. It's super helpful to be able to understand what people do before they register for the product.