Kissmetrics Reviews & Product Details

Kissmetrics is easier to use than Google Analytics if you are trying to create funnel metrics. We were able to quickly assign URL's to specific funnels to test out the conversions

There can be a bit of a learning curve at first - it is pretty overwhelming, and you can suffer from analysis paralysis as a result. It does take a lot of effort and time to set up

We are a memberships business - and we are always trying to find a way to test out different campaigns to find the most efficient path for someone to become a member. This allows to see how our tests are performing

The best thing about KissMetrics recently, is that the company appears to be listening to the users, and including more of the features that we have been asking for. The new people view, populations, and activity view are all great features.

The way that properties are handled is not something that I am super happy about. I am forced to ask questions in an awkward way to try to get the data I am looking for, and I cannot ask a question like "what are all the values for property:{name} that have ever been fired for this group. The power reports are too hard to use, so I just don't, but I feel like I am missing out. The webcasts more often then not, do not go into the specific detail that I would like to see. I would love to have more webcasts that show exactly, step by step through the system, ways to set up or look at users that are valuable. Most are just too high level.

We use KM to track users by install source (last touch) and how those cohorts behave in the app. We also use the LTV as a gut check against the other LTV tools that we have. We use the dashboards to report on high level metrics daily, such as installs, cancels, and revenue.

The best thing about Kissmetrics is the combination of power and flexibility that it provides. Once you figure out how to set up and run reports, you can get valuable insight into all kinds of actions that take place on your site and track important conversion data. There are other tools that do this, but none that work quite the way Kissmetrics does (at least not that I'm aware of). Overall, the best thing about Kissmetrics is that it allows to do data-driven marketing better, and we simply have not seen another tool that could be a one-to-one replacement for it on the market.

It's not particularly intuitive and the learning curve is steep. You'll need to spend some time learning how to use it in order to get real value from it. The UI isn't particularly easy to get around either, and there are some other small quality-of-life improvements that could be made that aren't in the product right now. The ability to email data exports to more than one user account, for example, would be a major convenience.

We're solving problems around tracking and measurement that would be difficult to solve without it. The primary benefit we've seen is that we're able to track conversion rates all the way down the funnel in a way that yields incredibly valuable insights that we can then use to guide all kinds of decision-making. Without Kissmetrics, it would be tough to know exactly which content and URLs are driving which actions that are specifically turning into leads and sales.

Infоrmаtіоn hаs аlwаys bееn а kеy tо suссеss іn аlmоst еvеry dееd. Sо іn busіnеss іt іs сruсіаl, bеfоrе sеllіng yоur рrоduсt tо thе сustоmеrs yоu must hаvе еnоugh іnfоrmаtіоn whеthеr thеy nееd іt аt аll оr nоt, аnd іf yеs yоu nееd dеtаіls аnd sо оn, аnd аll thіs іnfоrmаtіоn yоu саn gеt thrоugh yоur wеbsіtе thаnks tо Kіssmеtrіx. As реорlе whо сrеаtеd thе wеbsіtе thrоugh thе оutsоurсіng соmраny wе dоn’t hаvе оur оwn рrоgrаmmеrs, nеvеrthеlеss, wе nееdеd sоmеhоw tо fіgurе оut hоw еvеrythіng wоrks hеrе аnd hоnеstly іt wаs nоt vеry еаsy, but thе реrsоn frоm thе suрроrtіng tеаm рrоvіdеd us wіth thе рrоfеssіоnаl hеlр

I wіll nоt tаlk аbоut sоmеthіng rеаlly bаd іn thіs systеm, аt lеаst bесаusе I hаvе nоt fоund аnythіng lіkе thіs yеt. Hоwеvеr, sоmе fеаturеs I wоuld rеаlly wаnt tо bе rеаlіzеd hеrе.

Engаgіng оur vіsіtоrs tо stаy аt оur wеbsіtе fоr thе lоngеr реrіоd оf tіmе tо іnсrеаsе thе сhаnсеs tо соnvіnсе thеm tо buy bесаmе rеаl аftеr I gаthеrеd thе іnfоrmаtіоn аbоut thе nееds оf thіs реорlе. Thіs іs nоt sераrаtе sоftwаrе fоr thе sресіаl sеgmеnt оf thе busіnеss, nо. Dо yоu hаvе а wеbsіtе аnd vіsіtоrs? If yеs thеn just buy thіs рrоduсt аnd stаrt bооstіng thе flоw оf yоur сlіеnts rіght nоw thе sаmе аs wе dіd. I саn sаy thаt wе wеrе wаndеrіng іn dаrknеss bеfоrе mееtіng thе systеm whісh bесаmе thе lіght fоr us fоr оur sіtuаtіоn, рrоblеms, dіrесtіоns оf thе futurе dеvеlорmеnt аnd stuff lіkе thіs.

Kissmetrics lives up to its name. They have made insights into metrics extremely usable and easy.

The fact that the paid accounts are required for certain indispensable requirements.

I have used it to extract insights for the company I interned for.

Great for deep data tracking, as it compares metrics and automates updates. This has helped us better track our goals and learn what works and doesn't work. This has allowed us to better understand our customers and make strides to better our overall marketing to them.

Could be a little more intuitive. Exporting of reports sometimes takes ridiculously long. Wish it integrated with other tools better/easier. The learning curve for everything who is using is a bit long.

A/B testing has been huge! We have been able to test all different things such as email templates, subject lines, email length, and more so hone in on what our audience responds best to. We have also utilized retention data with our customers and engagement.

Offers options to see analytics and customer engagement

the website is sometimes unresponsive or slow

Gives me enough customer data to understand my target market.

How easy it is to set up events, properties, and reports. That's very important, because with other tools I've tried things became so complex, that you're not encouraged to dig deeper. The ease with which you can set up these things with Kissmetrics makes that you'll easily measure various aspects. The barrier is not high.

The support for Single Page Applications is limited. Because of this, we still needed involvement of our developers to set it up. Besides that, I haven't run into something I didn't like.

Answer: where do our best customers and signups come from? And how do they behave in our app? It helps us optimize our app in a more focused manner.

The two main things why I recommend Kissmetrics are: 1. How easily you can change from first touch to last touch attribution. It has never been so easy to discover the origin of a visit versus assisted conversions. 2. How you can fully understand groups of users behavior with the populations' report.

The fact that everytime you want to export a report (which you do most of the time), you need to wait for an email. This makes things super slow.

We are understanding our user's behavior in the app, this makes it easier to take desitions about where to go next.

Funnell Reports are great for seeing the user flow. Customer support is exception with Live support available

The filter of different reports are inconsistent. It would be much more useful if they were the same across all reports

Revenue generated by different campaigns. Increased subscriptions