Kissmetrics Reviews & Product Details

If you're selling three or four items a month, Kissmetrics may not be for you. However, if you are the owner of a midsized business (wth a solid IT department!) this is an excellent solution that should cover most of your needs. All of that aside, I like Kissmetric's personal touch. You're seeing people doing things, not just numbers (as opposed to Google analytics).

Kissmetrics is not a walk in the park to set up. If you are not tech-savvy or have a dedicated staff member with IT skills, please reconsider your decision. It's a not tool, but I'm not sure I would hire a new employee just to install and maintain it. My colleagues have told me it has some limitations when it comes to aggregated data. It served our purpose, in any case.

I was consulting for a supplement store. Our primary objective was to identify bottlenecks to our conversion rates (because many customers, if they encounter a technical issue, will not bother to contact the webmaster). We were able to figure out which types of customers were the most likely to complete their purchase and which were not (as well as why).

Contribution to customer acquistion gradually increasing since it's integration. Mapping customer acquisition volumes with customer acquistion cost

ABV of customers acquired through SKU6 is significantly lower than those acquired through other deltas Frequency fluctuates rapidly

After using and integration Kissmetrics, we have been able to improve Acquisition channels Acquisition by product categories Customer value

People Reports provide great insights. The API seems to work well the little we’ve used it for querying reports

Doesn’t seem to be well maintained - seemingly simple bugs on the website (typically just UI problems) seem to perpetuate for a while.

Running AB tests to gauge feature effectiveness

I prefer Kissmetrics over Google Analytics for web attribution and user-level analytics. All of my PPC performance reports use Kissmetrics data. The user interface allows for very quick insights into users, campaigns, etc. The a/b testing tool is also a great add-on. The URL API tool is probably my favorite feature, as it allows marketers to spin up new events and properties in minutes, without having to engage the engineering team.

Data visualization and reporting inside the tool can be limited at times and I often find myself exporting raw data to transform/pivot in a spreadsheet. Kissmetrics also struggles with app-based attribution/analytics.

Web attribution and user-level event analytics are Kissmetrics' bread and butter. For a data-driven performance marketer, Kissmetrics is a powerful and flexible tool.

The easy integrations with our third party tools, hubspot and segment to create a tangible analytics platform to track customer behavior and make informed decisions.

The UI can be sluggish and sometimes confusing with the logical statements. Also the logical statements can be limited on what you can and cannot do, but it is not a stopper.

We are trying to solve user journey, customer ROI and event tracking from the front end of our website acquisition to purchase and then retention.

It is great to see where visitors click and move around on a website. To understand the customers is the best way to learn how to grow a business, to better engage with them as well.

cost :( I wish it was more economical for start-ups and entrepreneurs.

You can use it to identify leaks in the funnel and understand the flow of the visitors' behavior.

It is the best analytical tool to check user specific information. Google analytics give you a collection data for analysis but Kissmetrics gives what a user has done in detail.

It Is bit slow and takes time to generate the data.

We were recording user stages with product stages. Yes, it has helped us a lot. I highly recommend this product.

The ability to track our customer's journey across campaigns.

I find the reporting a little confusing.

We are hoping to validate the effectiveness of digital marketing campaigns. We have seen conversions that we would not have otherwise seen.

The granularity of all information. It allows me go deeper inside our operation. I also can check our performance almost in real time.

The data are all there but the reports could be more friendly customized. I never saw the reports available in your premium plan but I believe you will let the user create more flexible reports very soon. We normally see you are always creating new features.

I can clearly track all my sources performance and take the decisions that matter.

Power reports! Can slice and dice our data in endless ways.

Pricing is a tad-bit high and the UI could use some updating.

Kissmetrics gives us deep insights into the behavior of our trial and paid users. With deep segmentation, we are able to customize our CX based on the behavior of micro-groups of users.